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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

$20.95 NZD
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Lamington - Knee High Merino Socks $20.95 NZD
Lake / 0-3 Months Ritz / 0-3 Months Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months Jester / 0-3 Months
Babyfirst - Bassinet Cotton White Sheet Set

Babyfirst - Bassinet Cotton White Sheet Set

$26.99 NZD
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Babyfirst - Bassinet Cotton White Sheet Set $26.99 NZD
Baby First - Bassinet Flannelette Sheet Set

Baby First - Bassinet Flannelette Sheet Set

from $24.99 NZD
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Baby First - Bassinet Flannelette Sheet Set from $24.99 NZD
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
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Baby First - Cot Flannelette Sheet Set $42.00 NZD
MooGoo - Baby Gentle Shampoo 250ml

MooGoo - Baby Gentle Shampoo 250ml

$15.99 NZD
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MooGoo - Baby Gentle Shampoo 250ml $15.99 NZD
immune-care-essential-oil-blend
Absolute Essential - Immune Care 10ml

Absolute Essential - Immune Care 10ml

$32.95 NZD
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Absolute Essential - Immune Care 10ml $32.95 NZD
Baby First Bassinet Foam Mattress - Round (80cm x 38cm x 6cm)

Baby First Bassinet Foam Mattress - Round (80cm x 38cm x 6cm)

$59.99 NZD
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Baby First Bassinet Foam Mattress - Round (80cm x 38cm x 6cm) $59.99 NZD
John Deere - Build A Buddy Construction Backhoe Loader

John Deere - Build A Buddy Construction Backhoe Loader

$41.95 NZD
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John Deere - Build A Buddy Construction Backhoe Loader $41.95 NZD
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Sold Out
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine Sold Out
The Ooly Sleep Training Clock uses an intuitive app, allowing you to change colours of the nightlight and scheduled wake up times at a push of a button.
OOLY® - Toddler Sleep Training Clock

OOLY® - Toddler Sleep Training Clock

$219.95 NZD
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OOLY® - Toddler Sleep Training Clock $219.95 NZD
Love to Dream - Sleep Suit Extra Warm 3.5 Tog

Love to Dream - Sleep Suit Extra Warm 3.5 Tog

$145.00 NZD
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Love to Dream - Sleep Suit Extra Warm 3.5 Tog $145.00 NZD
South Pole / 6-12 Months (Size 0) White / 24-36 Months (Size 2)
Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

$42.95 NZD
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Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat $42.95 NZD
Ladybug / 0-3 Months (37cm) Grey Stripe / 0-3 Months (37cm) Pink Stripe / 0-3 Months (37cm) Floret / 0-3 Months (37cm) Bedhead Safari / 0-3 Months (37cm) Quackers / 0-3 Months (37cm) Natural Stripe / 0-3 Months (37cm) Bedhead Space / 0-3 Months (37cm) Sprinkles / 0-3 Months (37cm) Fourbie / 0-3 Months (37cm) Dani / 6-12 Months (47cm) Grey Penguin / 0-3 Months (37cm) Treadly / 3-6 Months (42cm)
Haakaa - Silicone Finger Toothbrush 2pcs

Haakaa - Silicone Finger Toothbrush 2pcs

$14.50 NZD
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Haakaa - Silicone Finger Toothbrush 2pcs $14.50 NZD
Mint green pineapple-shaped food cube tray with a clear lid on a white background
Haakaa - Pineapple Silicone Nibble Tray (with Label Slot)

Haakaa - Pineapple Silicone Nibble Tray (with Label Slot)

$26.90 NZD
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Haakaa - Pineapple Silicone Nibble Tray (with Label Slot) $26.90 NZD
Tangerine Blush Pea Green
Frigg - Latex Rope Pacifier Twin Pack

Frigg - Latex Rope Pacifier Twin Pack

$23.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack $23.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Grey / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
Matchstick Monkey - Flat Face Teether & Soother Clip

Matchstick Monkey - Flat Face Teether & Soother Clip

$19.99 NZD
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Matchstick Monkey - Flat Face Teether & Soother Clip $19.99 NZD
Grey Giraffe Lion yellow
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
Yogasleep - Dreamcenter with Night Light

Yogasleep - Dreamcenter with Night Light

$79.95 NZD
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Yogasleep - Dreamcenter with Night Light $79.95 NZD
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

$99.95 NZD
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker $99.95 NZD
silicone-fresh-food-feeder-lullaby-blue
B.Box - Silicone Fresh Food Feeder

B.Box - Silicone Fresh Food Feeder

$16.99 NZD
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B.Box - Silicone Fresh Food Feeder $16.99 NZD
Peony Lullaby Blue Blush Sage
This Steel Blue Haakaa Fresh Food Feeder Mini Combo safely introduces new flavours, soothes teething gums, and prevents choking with frozen food portions.
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
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Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Steel Blue Olive Copper Oatmeal Pumpkin Blush Sky Blue Mustard Pea Green Lavender
sport-spout-600ml-bottle-blush-crush
B.Box - Spout Bottle 600ml

B.Box - Spout Bottle 600ml

$35.95 NZD
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B.Box - Spout Bottle 600ml $35.95 NZD
Blush Crush B.Box Midnight Indigo Rose Strawberry Shake Blue Slate Ocean Breeze All Blacks Night Vision
B.Box - Spout Bottle 450ml

B.Box - Spout Bottle 450ml

$29.95 NZD
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B.Box - Spout Bottle 450ml $29.95 NZD
Chill Out Indigo Rose Blue Slate Ocean Breeze Strawberry Shake Emerald Forest Lilac Pop
Turquoise snack container with cartoon characters on a white background
B.Box - Snack Box

B.Box - Snack Box

from $22.95 NZD
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B.Box - Snack Box from $22.95 NZD
Bluey Playtime Batman Harry Potter Disney Frozen Spider-Man The Little Mermaid Chill Out B.Box Midnight Spearmint Blush Crush Lemon Twist Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Strawberry Shake Ocean Breeze Indigo Rose Blue Slate Night Vision Sugar Plum
Clear sippy cup with blue handles and top, featuring a Stich cartoon character, on a white background.
B.Box - Sippy Cup V2

B.Box - Sippy Cup V2

$22.95 NZD
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B.Box - Sippy Cup V2 $22.95 NZD
Looney Tunes Batman Blush Latte Ocean Pistachio Bubblegum Tutti Frutti Banana Split Boysenberry Winnie the Pooh Cherry Blossom Disney Angel Disney Stitch Glow in the Dark
Grey mini lunchbox with yellow bat symbol and car illustration on a white background
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

from $32.95 NZD
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B.Box - Mini Lunch Box from $32.95 NZD
Batman Disney Frozen Harry Potter The Little Mermaid Bluey Spider-Man Blush Crush Spearmint B.Box Midnight Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Night Vision Sugar Plum
B.Box - Lunch Box

B.Box - Lunch Box

$44.95 NZD
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B.Box - Lunch Box $44.95 NZD
Blush Crush Spearmint Emerald Forest Strawberry Shake Sugar Plum Night Vision Blue Slate Indigo Rose Lilac Pop Flamingo Fizz Blue Blaze Ocean Breeze B.Box Midnight
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$52.95 NZD
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B.Box - Insulated Food Jar $52.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Blush Crush Spearmint Midnight
Baby First - Training Pants

Baby First - Training Pants

$9.00 NZD
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Baby First - Training Pants $9.00 NZD
Small (9-12 months) / Navy Blue Small (9-12 months) / Baby Blue Small (9-12 months) / Turquoise Blue Small (9-12 months) / Bright Pink Small (9-12 months) / White Medium (12-24 months) / Sage Medium (12-24 months) / Beige Medium (12-24 months) / Blush Medium (12-24 months) / Olive Medium (12-24 months) / Ocean
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
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B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
B.Box - Tritan Drink Bottle 450mls

B.Box - Tritan Drink Bottle 450mls

from $32.95 NZD
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B.Box - Tritan Drink Bottle 450mls from $32.95 NZD
Bingo Bluey Spearmint Emerald Forest Lilac Pop Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Lemon Sherbet
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Sage Ocean Blush
Oricom - Babysense7 Breathing Movement Monitor

Oricom - Babysense7 Breathing Movement Monitor

$390.00 NZD
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Oricom - Babysense7 Breathing Movement Monitor $390.00 NZD
watersafe-sunscreen-babu
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$39.95 NZD
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Babu - Water Safe Sunscreen $39.95 NZD
Headu - Flashcards Little Boards Read And Write

Headu - Flashcards Little Boards Read And Write

$32.95 NZD
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Headu - Flashcards Little Boards Read And Write $32.95 NZD
The 130ml Haakaa Silicone Yummy Pouch is a reusable, leakproof, on-the-go food pouch, perfect for baby food, purees, and snacks.
Haakaa - Silicone Yummy Pouch

Haakaa - Silicone Yummy Pouch

from $22.95 NZD
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Haakaa - Silicone Yummy Pouch from $22.95 NZD
Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

$12.95 NZD
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Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack $12.95 NZD
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $42.00 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Charlotte Cawthorne / 2-5 Years Vespa Tour / Under 2 Years
Love to Dream - SWADDLE UP™ Transition Hip Harness Grey

Love to Dream - SWADDLE UP™ Transition Hip Harness Grey

$79.95 NZD
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Love to Dream - SWADDLE UP™ Transition Hip Harness Grey $79.95 NZD
Blue children's sippy cup with NUK branding on a white background
NUK - Mini Magic Cup Night Glow 160ml

NUK - Mini Magic Cup Night Glow 160ml

$22.95 NZD
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NUK - Mini Magic Cup Night Glow 160ml $22.95 NZD
A plush clip on tractor to go on bag and prams to keep babies entertained on the go.
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD
Viva La Vulva - Perineal Massage Oil

Viva La Vulva - Perineal Massage Oil

$29.95 NZD
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Viva La Vulva - Perineal Massage Oil $29.95 NZD
Viva La Vulva - Breasties Hot/Cold Therapy Packs

Viva La Vulva - Breasties Hot/Cold Therapy Packs

$34.95 NZD
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Viva La Vulva - Breasties Hot/Cold Therapy Packs $34.95 NZD
Sleepytot - Soft Silicone Toddler Cup Twin Set

Sleepytot - Soft Silicone Toddler Cup Twin Set

$18.95 NZD
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Sleepytot - Soft Silicone Toddler Cup Twin Set $18.95 NZD
Blue Pink Green Mustard
Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

$24.99 NZD
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Nail Snail - Baby Nail Trimmer 3-in-1 Tool $24.99 NZD
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
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Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose
Love To Dream - Swaddle Up 1.0 Tog Bamboo

Love To Dream - Swaddle Up 1.0 Tog Bamboo

$64.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Bamboo $64.95 NZD