USE THE CODE LW15 TO GET 15% OFFmost NON SALE ITEMS*

EARLY VIP ACCESS USE THE CODE LW15 TO GET 15% OFF MOST NON SALE ITEMS. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

Haakaa - Silicone Finger Toothbrush 2pcs

Haakaa - Silicone Finger Toothbrush 2pcs

$13.50 NZD
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Haakaa - Silicone Finger Toothbrush 2pcs $13.50 NZD
Haakaa - Reusable Cooling Perineum Compression Pad

Haakaa - Reusable Cooling Perineum Compression Pad

$33.99 NZD
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Haakaa - Reusable Cooling Perineum Compression Pad $33.99 NZD
Bedhead - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Baby & Toddler Bucket Hat (0-3Y)

$42.95 NZD
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Bedhead - Baby & Toddler Bucket Hat (0-3Y) $42.95 NZD
Quackers / 3-6 Months (42cm) Bedhead Safari / 3-6 Months (42cm) Floret / 3-6 Months (42cm) Betsy / 3-6 Months (42cm) Fourbie / 3-6 Months (42cm) Bedhead Space / 3-6 Months (42cm) Sprinkles / 3-6 Months (42cm) Natural Stripe / 3-6 Months (42cm) Pink Stripe / 3-6 Months (42cm) Bridgette / 3-6 Months (42cm) Dalmation / 3-6 Months (42cm) Dani / 3-6 Months (42cm) Ladybug / 3-6 Months (42cm) Grey Stripe / 3-6 Months (42cm)
Haakaa - Silicone Nibble Tray

Haakaa - Silicone Nibble Tray

$25.40 NZD
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Haakaa - Silicone Nibble Tray $25.40 NZD
Banana Blush Pea Green
Frigg - Latex Rope Pacifier Twin Pack

Frigg - Latex Rope Pacifier Twin Pack

$22.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack $22.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Gray / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
Jellystone - Calm Down Bottle

Jellystone - Calm Down Bottle

$36.95 NZD
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Jellystone - Calm Down Bottle $36.95 NZD
Snow Blue Mint Pink Dino
Matchstick Monkey Multi-Use Product Holder

Matchstick Monkey Multi-Use Product Holder

$12.95 NZD
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Matchstick Monkey Multi-Use Product Holder $12.95 NZD
Blue Green
Matchstick Monkey - Flat Face Teether & Soother Clip

Matchstick Monkey - Flat Face Teether & Soother Clip

$19.99 NZD
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Matchstick Monkey - Flat Face Teether & Soother Clip $19.99 NZD
Grey Giraffe Lion yellow
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$49.95 NZD
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Rockit - Wooshh Sound Soother $49.95 NZD
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
Yogasleep - Dreamcenter with Night Light

Yogasleep - Dreamcenter with Night Light

$79.95 NZD
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Yogasleep - Dreamcenter with Night Light $79.95 NZD
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

$99.95 NZD
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker $99.95 NZD
silicone-fresh-food-feeder-lullaby-blue
B.Box - Silicone Fresh Food Feeder

B.Box - Silicone Fresh Food Feeder

$16.99 NZD
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B.Box - Silicone Fresh Food Feeder $16.99 NZD
Peony Lullaby Blue Blush Sage Strawberry Shake
This Lavender Haakaa Fresh Food Feeder Mini Combo safely introduces new flavours, soothes teething gums, and prevents choking with frozen food portions.
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
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Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Copper Oatmeal Pumpkin Blush Sky Blue Mustard Pea Green Lavender
sport-spout-600ml-bottle-blush-crush
B.Box - Spout Bottle 600ml

B.Box - Spout Bottle 600ml

$35.95 NZD
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B.Box - Spout Bottle 600ml $35.95 NZD
Blush Crush B.Box Midnight Indigo Rose Strawberry Shake Blue Slate Ocean Breeze All Blacks
B.Box - Spout Bottle 450ml

B.Box - Spout Bottle 450ml

$29.95 NZD
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B.Box - Spout Bottle 450ml $29.95 NZD
Lemon Twist Chill Out Indigo Rose Blue Slate Ocean Breeze Strawberry Shake
B.Box - Snack Box

B.Box - Snack Box

from $22.95 NZD
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B.Box - Snack Box from $22.95 NZD
Batman Bluey Spider-Man The Little Mermaid Chill Out B.Box Midnight Spearmint Blush Crush Lemon Twist Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Strawberry Shake Ocean Breeze Indigo Rose Blue Slate Looney Tunes
B.Box - Sippy Cup V2

B.Box - Sippy Cup V2

from $21.95 NZD
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B.Box - Sippy Cup V2 from $21.95 NZD
Looney Tunes Batman Blush Latte Ocean Pistachio Bubblegum Tutti Frutti Banana Split Boysenberry Winnie the Pooh Cherry Blossom
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

from $32.95 NZD
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B.Box - Mini Lunch Box from $32.95 NZD
The Little Mermaid Spider-Man Blush Crush Spearmint Chill Out B.Box Midnight Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Bluey
B.Box - Lunch Box

B.Box - Lunch Box

$42.95 NZD
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B.Box - Lunch Box $42.95 NZD
Spearmint Chill Out B.Box Midnight Flamingo Fizz Blue Blaze Emerald Forest Lemon Twist Ocean Breeze Blue Slate Blush Crush Indigo Rose Lilac Pop Strawberry Shake
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$49.95 NZD
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B.Box - Insulated Food Jar $49.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
Baby First - Training Pants

Baby First - Training Pants

$9.00 NZD
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Baby First - Training Pants $9.00 NZD
Small (9-12 months) / Navy Blue Small (9-12 months) / Baby Blue Small (9-12 months) / Turquoise Blue Small (9-12 months) / Bright Pink Small (9-12 months) / White Medium (12-24 months) / Sage Medium (12-24 months) / Beige Medium (12-24 months) / Blush Medium (12-24 months) / Olive Medium (12-24 months) / Ocean
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
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B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Lemon Twist Chill Out Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
B.Box - Tritan Drink Bottle 450mls

B.Box - Tritan Drink Bottle 450mls

from $32.95 NZD
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B.Box - Tritan Drink Bottle 450mls from $32.95 NZD
Bingo Bluey Spearmint Emerald Forest Lilac Pop Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Lemon Sherbet
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Ocean Blush Sage
Quut - Cana Can Watering Can

Quut - Cana Can Watering Can

$29.95 NZD
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Quut - Cana Can Watering Can $29.95 NZD
Small (0.5L) / Banana Pink Small (0.5L) / Banana Blue Large (1L) / Ocean Blue Large (1L) / Cherry
Quut - Ballo Bucket

Quut - Ballo Bucket

$29.95 NZD
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Quut - Ballo Bucket $29.95 NZD
Mini / Banana Pink Mini / Banana Blue Large / Lagoon Green Large / Ocean Blue Large / Cherry Red
Oricom - Babysense7 Breathing Movement Monitor

Oricom - Babysense7 Breathing Movement Monitor

$390.00 NZD
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Oricom - Babysense7 Breathing Movement Monitor $390.00 NZD
Buki Baby - Polarised Baby Shades

Buki Baby - Polarised Baby Shades

$59.95 NZD
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Buki Baby - Polarised Baby Shades $59.95 NZD
Pink Ivory Blue Black Pink Black Blue Berry Sage
watersafe-sunscreen-babu
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$35.95 NZD
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Babu - Water Safe Sunscreen $35.95 NZD
Ergopouch - Long Sleeve Layer 1.0 Tog

Ergopouch - Long Sleeve Layer 1.0 Tog

$44.95 NZD
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Ergopouch - Long Sleeve Layer 1.0 Tog $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Bumkins - Super Suction Silicone Grip Dish with Lid

Bumkins - Super Suction Silicone Grip Dish with Lid

$36.95 NZD
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Bumkins - Super Suction Silicone Grip Dish with Lid $36.95 NZD
Blue Lavender Grey
Skip Hop - Mini Backpack with Rein

Skip Hop - Mini Backpack with Rein

$44.99 NZD
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Skip Hop - Mini Backpack with Rein $44.99 NZD
Headu - Flashcards Little Boards Read And Write

Headu - Flashcards Little Boards Read And Write

$32.95 NZD
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Headu - Flashcards Little Boards Read And Write $32.95 NZD
The 130ml Haakaa Silicone Yummy Pouch is a reusable, leakproof, on-the-go food pouch, perfect for baby food, purees, and snacks.
Haakaa - Silicone Yummy Pouch

Haakaa - Silicone Yummy Pouch

from $19.95 NZD
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Haakaa - Silicone Yummy Pouch from $19.95 NZD
Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

$12.95 NZD
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Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack $12.95 NZD
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $42.00 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Vespa Tour / Under 2 Years
Love to Dream - SWADDLE UP™ Transition Hip Harness Grey

Love to Dream - SWADDLE UP™ Transition Hip Harness Grey

$79.95 NZD
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Love to Dream - SWADDLE UP™ Transition Hip Harness Grey $79.95 NZD
NUK - Mini Magic Cup Night Glow 160ml

NUK - Mini Magic Cup Night Glow 160ml

Sold Out
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NUK - Mini Magic Cup Night Glow 160ml Sold Out
A plush clip on tractor to go on bag and prams to keep babies entertained on the go.
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD
Tommee Tippee USB Groclock Sleep Trainer Clock

Tommee Tippee USB Groclock Sleep Trainer Clock

Sold Out
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Tommee Tippee USB Groclock Sleep Trainer Clock Sold Out
Viva La Vulva - Perineal Massage Oil

Viva La Vulva - Perineal Massage Oil

$29.95 NZD
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Viva La Vulva - Perineal Massage Oil $29.95 NZD
Viva La Vulva - Breasties Hot/Cold Therapy Packs

Viva La Vulva - Breasties Hot/Cold Therapy Packs

$39.95 NZD
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Viva La Vulva - Breasties Hot/Cold Therapy Packs $39.95 NZD
Sleepytot - Soft Silicone Toddler Cup Twin Set

Sleepytot - Soft Silicone Toddler Cup Twin Set

$18.95 NZD
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Sleepytot - Soft Silicone Toddler Cup Twin Set $18.95 NZD
Blue Pink Green Mustard
Mushie - Stacking Ring Towers

Mushie - Stacking Ring Towers

$44.95 NZD
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Mushie - Stacking Ring Towers $44.95 NZD
Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

$24.99 NZD
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Nail Snail - Baby Nail Trimmer 3-in-1 Tool $24.99 NZD
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
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Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose