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    Our Story

    Learn more about how and why we started our company.

    Our Products

    See what's different about our line of health food products.

    New snacks on sale now for a limited time! Use code NEW for 15% off.

    Bath Time

    Eczema Relief - The Nude Alchemist
    Eczema Relief - The Nude Alchemist

    Eczema Relief - The Nude Alchemist

    (0)
    $22.95
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    Eczema Relief - The Nude Alchemist $22.95
    Haakaa - Baby Nail Care Set
    Haakaa - Baby Nail Care Set

    Haakaa - Baby Nail Care Set

    (0)
    Sold Out
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    Haakaa - Baby Nail Care Set Sold Out
    Bubble Bath - Jack n' Jill
    Bubble Bath - Jack n' Jill

    Bubble Bath - Jack n' Jill

    (0)
    $14.99
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    Formula
    Bubble Bath - Jack n' Jill $14.99
    Natural Toothpaste 50g - Jack n' Jill
    Natural Toothpaste 50g - Jack n' Jill

    Natural Toothpaste 50g - Jack n' Jill

    (0)
    $8.50
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    Flavour
    Natural Toothpaste 50g - Jack n' Jill $8.50
    Haakaa - 360° Silicone Toothbrush
    Haakaa - 360° Silicone Toothbrush

    Haakaa - 360° Silicone Toothbrush

    (0)
    $16.90
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    Color
    Blue
    Clear
    Pink
    Haakaa - 360° Silicone Toothbrush $16.90
    Blue Clear Pink
    Ripple Bathtub Mat - Boon
    Ripple Bathtub Mat - Boon

    Ripple Bathtub Mat - Boon

    (0)
    $55.00
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    Ripple Bathtub Mat - Boon $55.00
    Blue
    Purely Baby - Aqua + Baby Wipes (Packs of 70 wipes or 20 wipes)
    Purely Baby - Aqua + Baby Wipes (Packs of 70 wipes or 20 wipes)

    Purely Baby - Aqua + Baby Wipes (Packs of 70 wipes or 20 wipes)

    (0)
    from $2.00
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    Size
    Purely Baby - Aqua + Baby Wipes (Packs of 70 wipes or 20 wipes) from $2.00
    Natural Bubbly Wash 500ml - MooGoo
    Natural Bubbly Wash 500ml - MooGoo

    Natural Bubbly Wash 500ml - MooGoo

    (0)
    $21.95
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    Natural Bubbly Wash 500ml - MooGoo $21.95
    Shampoo & Body Wash - Jack n' Jill
    Shampoo & Body Wash - Jack n' Jill

    Shampoo & Body Wash - Jack n' Jill

    (0)
    $14.99
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    Formula
    Shampoo & Body Wash - Jack n' Jill $14.99
    Organic Hair Fudge - 75ml- Little Innoscents'
    Organic Hair Fudge - 75ml- Little Innoscents'

    Organic Hair Fudge - 75ml- Little Innoscents'

    (0)
    $14.99
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    Organic Hair Fudge - 75ml- Little Innoscents' $14.99
    Organic Hair & Body Wash 250ml - Little Innoscents’
    Organic Hair & Body Wash 250ml - Little Innoscents’

    Organic Hair & Body Wash 250ml - Little Innoscents’

    (0)
    $16.99
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    Scents
    Organic Hair & Body Wash 250ml - Little Innoscents’ $16.99
    Scalp Healing Milk Shampoo 500ml- MooGoo
    Scalp Healing Milk Shampoo 500ml- MooGoo

    Scalp Healing Milk Shampoo 500ml- MooGoo

    (0)
    $21.95
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    Scalp Healing Milk Shampoo 500ml- MooGoo $21.95
    Frankie Apothecary - Kawakawa Cleansing Bar - 110g
    Frankie Apothecary - Kawakawa Cleansing Bar - 110g

    Frankie Apothecary - Kawakawa Cleansing Bar - 110g

    (0)
    $20.99
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    Frankie Apothecary - Kawakawa Cleansing Bar - 110g $20.99
    Starter Toothbrush (12+ months) - NUK
    Starter Toothbrush (12+ months) - NUK

    Starter Toothbrush (12+ months) - NUK

    (0)
    $12.99
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    Starter Toothbrush (12+ months) - NUK $12.99
    Training Toothbrush Duo Set - NUK
    Training Toothbrush Duo Set - NUK

    Training Toothbrush Duo Set - NUK

    (0)
    $15.99
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    Training Toothbrush Duo Set - NUK $15.99
    Scalp Healing Cream Conditioner 500ml - MooGoo
    Scalp Healing Cream Conditioner 500ml - MooGoo

    Scalp Healing Cream Conditioner 500ml - MooGoo

    (0)
    $21.95
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    Scalp Healing Cream Conditioner 500ml - MooGoo $21.95
    Baby & Child Sleep Essentials Package, Twinkle Star, Baby Nose & Chest and Chamomile - Absolute Essential
    Baby & Child Sleep Essentials Package, Twinkle Star, Baby Nose & Chest and Chamomile - Absolute Essential

    Baby & Child Sleep Essentials Package, Twinkle Star, Baby Nose & Chest and Chamomile - Absolute Essential

    (0)
    $79.95
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    Baby & Child Sleep Essentials Package, Twinkle Star, Baby Nose & Chest and Chamomile - Absolute Essential $79.95
    Baby Toothpaste - NUK
    Baby Toothpaste - NUK

    Baby Toothpaste - NUK

    (0)
    $6.99
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    Baby Toothpaste - NUK $6.99
    Silicone Tooth & Gum Brush 2-5yrs - Jack n'Jill
    Silicone Tooth & Gum Brush 2-5yrs - Jack n'Jill

    Silicone Tooth & Gum Brush 2-5yrs - Jack n'Jill

    (0)
    $8.99
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    Silicone Tooth & Gum Brush 2-5yrs - Jack n'Jill $8.99
    Quut - 3 Piece Cuppi Shovel with Ball
    Quut - 3 Piece Cuppi Shovel with Ball

    Quut - 3 Piece Cuppi Shovel with Ball

    (0)
    $14.95
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    Quut - 3 Piece Cuppi Shovel with Ball $14.95
    Silicone Finger Brush 2 pack 6-12mths - Jack n' Jill
    Silicone Finger Brush 2 pack 6-12mths - Jack n' Jill

    Silicone Finger Brush 2 pack 6-12mths - Jack n' Jill

    (0)
    $8.99
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    Silicone Finger Brush 2 pack 6-12mths - Jack n' Jill $8.99
    Haakaa - Baby Nail Trimmer Replacement Pads
    Haakaa - Baby Nail Trimmer Replacement Pads

    Haakaa - Baby Nail Trimmer Replacement Pads

    (0)
    $6.90
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    Haakaa - Baby Nail Trimmer Replacement Pads $6.90
    Haakaa - Silicone Finger Brush
    Haakaa - Silicone Finger Brush

    Haakaa - Silicone Finger Brush

    (0)
    Sold Out
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    Haakaa - Silicone Finger Brush Sold Out
    B.O Banish - The Nude Alchemist
    B.O Banish - The Nude Alchemist

    B.O Banish - The Nude Alchemist

    (0)
    $17.00
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    B.O Banish - The Nude Alchemist $17.00
    Bottom (Healing) Balm - Babu
    Bottom (Healing) Balm - Babu

    Bottom (Healing) Balm - Babu

    (0)
    $29.00
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    Bottom (Healing) Balm - Babu $29.00
    Purely Baby - Starter Pack Essentials
    Purely Baby - Starter Pack Essentials

    Purely Baby - Starter Pack Essentials

    (0)
    $46.99
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    Purely Baby - Starter Pack Essentials $46.99
    Baby Nappy Balm 75g - MooGoo
    Baby Nappy Balm 75g - MooGoo

    Baby Nappy Balm 75g - MooGoo

    (0)
    $16.95
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    Baby Nappy Balm 75g - MooGoo $16.95
    Frankie Apothecary - Colloidal Oat Bath Soak
    Frankie Apothecary - Colloidal Oat Bath Soak

    Frankie Apothecary - Colloidal Oat Bath Soak

    (0)
    $19.90
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    Frankie Apothecary - Colloidal Oat Bath Soak $19.90
    Frankie Apothecory - Natural Epsom Salts - 500 grams
    Frankie Apothecory - Natural Epsom Salts - 500 grams

    Frankie Apothecory - Natural Epsom Salts - 500 grams

    (0)
    $16.95
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    Frankie Apothecory - Natural Epsom Salts - 500 grams $16.95
    Baby Travel Pack - MooGoo
    Baby Travel Pack - MooGoo

    Baby Travel Pack - MooGoo

    (0)
    $33.99
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    Baby Travel Pack - MooGoo $33.99
    Frankie Apothecary - Kumarahou + Kawakawa Shampoo Bar - 80g
    Frankie Apothecary - Kumarahou + Kawakawa Shampoo Bar - 80g

    Frankie Apothecary - Kumarahou + Kawakawa Shampoo Bar - 80g

    (0)
    $21.99
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    Frankie Apothecary - Kumarahou + Kawakawa Shampoo Bar - 80g $21.99
    Marcus & Marcus - Finger Toothbrush & Gum Massager
    Marcus & Marcus - Finger Toothbrush & Gum Massager

    Marcus & Marcus - Finger Toothbrush & Gum Massager

    (0)
    $9.99
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    Marcus & Marcus - Finger Toothbrush & Gum Massager $9.99
    Haakaa - Pear-fect Manicure Kit
    Haakaa - Pear-fect Manicure Kit

    Haakaa - Pear-fect Manicure Kit

    (0)
    $19.99
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    Color
    Yellow
    Mint Green Aquamarine
    Coffee Sienna
    Pearl White
    Haakaa - Pear-fect Manicure Kit $19.99
    Yellow Mint Green Aquamarine Coffee Sienna Pearl White
    Goats Milk Soap 130g - MooGoo
    Goats Milk Soap 130g - MooGoo

    Goats Milk Soap 130g - MooGoo

    (0)
    $8.50
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    Goats Milk Soap 130g - MooGoo $8.50
    Bio Toothbrush - Jack n' Jill
    Bio Toothbrush - Jack n' Jill

    Bio Toothbrush - Jack n' Jill

    (0)
    $6.99
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    Style
    Bio Toothbrush - Jack n' Jill $6.99
    Baby Oil: Rose & Chamomile (Organic) - Absolute Essential
    Baby Oil: Rose & Chamomile (Organic) - Absolute Essential

    Baby Oil: Rose & Chamomile (Organic) - Absolute Essential

    (0)
    $34.95
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    Baby Oil: Rose & Chamomile (Organic) - Absolute Essential $34.95
    Frankie Apothecary - Vanilla + Kawakawa Conditioner Bar - 60g
    Frankie Apothecary - Vanilla + Kawakawa Conditioner Bar - 60g

    Frankie Apothecary - Vanilla + Kawakawa Conditioner Bar - 60g

    (0)
    $24.99
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    Frankie Apothecary - Vanilla + Kawakawa Conditioner Bar - 60g $24.99
    Ray Drain Cover - Boon
    Ray Drain Cover - Boon

    Ray Drain Cover - Boon

    (0)
    $19.00
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    Ray Drain Cover - Boon $19.00
    Blue
    Lice X Organic Oil 10ml - Absolute Essential
    Lice X Organic Oil 10ml - Absolute Essential

    Lice X Organic Oil 10ml - Absolute Essential

    (1)
    $29.95
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    Lice X Organic Oil 10ml - Absolute Essential $29.95
    Mother and Baby Massage Oil - Artemis
    Mother and Baby Massage Oil - Artemis

    Mother and Baby Massage Oil - Artemis

    (0)
    $39.90
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    Mother and Baby Massage Oil - Artemis $39.90
    Bubble Blast, Bubbles that Last! Watermelon - Made 4 Baby
    Bubble Blast, Bubbles that Last! Watermelon - Made 4 Baby

    Bubble Blast, Bubbles that Last! Watermelon - Made 4 Baby

    (0)
    $17.95
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    Bubble Blast, Bubbles that Last! Watermelon - Made 4 Baby $17.95
    Milk Wash - MooGoo
    Milk Wash - MooGoo

    Milk Wash - MooGoo

    (0)
    $22.95
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    Milk Wash - MooGoo $22.95
    Marcus & Marcus - Baby Teething Toothbrush
    Marcus & Marcus - Baby Teething Toothbrush

    Marcus & Marcus - Baby Teething Toothbrush

    (0)
    $15.00
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    Style
    Marcus & Marcus - Baby Teething Toothbrush $15.00
    Haakaa - Kids Oral Care Set
    Haakaa - Kids Oral Care Set

    Haakaa - Kids Oral Care Set

    (0)
    $39.90
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    Color
    Bluestone CornflowerBlue
    Suva Grey
    Rust LightCoral
    Blush Pink
    Haakaa - Kids Oral Care Set $39.90
    Bluestone CornflowerBlue Suva Grey Rust LightCoral Blush Pink
    Bath Storage Walrus - 3 Sprouts
    Bath Storage Walrus - 3 Sprouts

    Bath Storage Walrus - 3 Sprouts

    (0)
    $47.99
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    Bath Storage Walrus - 3 Sprouts $47.99
    Silicone Toothbrush 12-24mths - Jack n' Jill
    Silicone Toothbrush 12-24mths - Jack n' Jill

    Silicone Toothbrush 12-24mths - Jack n' Jill

    (0)
    $8.99
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    Silicone Toothbrush 12-24mths - Jack n' Jill $8.99
    Organic Cherry Coconut Conditioner 250ml - Little Innoscents'
    Organic Cherry Coconut Conditioner 250ml - Little Innoscents'

    Organic Cherry Coconut Conditioner 250ml - Little Innoscents'

    (0)
    $16.99
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    Organic Cherry Coconut Conditioner 250ml - Little Innoscents' $16.99
    Organic Baby Winter Travel Pack - Little Innoscents'
    Organic Baby Winter Travel Pack - Little Innoscents'

    Organic Baby Winter Travel Pack - Little Innoscents'

    (0)
    $33.99
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    Organic Baby Winter Travel Pack - Little Innoscents' $33.99