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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

A grey bath thermometer for babies and kids to measure the water before getting in.
NUK - Bath Thermometer

NUK - Bath Thermometer

$13.99 NZD
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NUK - Bath Thermometer $13.99 NZD
Grey Pink
NUK - Twist Bottle/Teat Brush

NUK - Twist Bottle/Teat Brush

$15.95 NZD
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NUK - Twist Bottle/Teat Brush $15.95 NZD
Crimson Blue Mint
NUK - Bottle Brush 2 in 1 with Teat Brush

NUK - Bottle Brush 2 in 1 with Teat Brush

$15.99 NZD
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NUK - Bottle Brush 2 in 1 with Teat Brush $15.99 NZD
Yellow Mint
NUK - First Choice Plus Baby Bottle 360ml

NUK - First Choice Plus Baby Bottle 360ml

$23.99 NZD
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NUK - First Choice Plus Baby Bottle 360ml $23.99 NZD
Pink Blue
Headu - My First Words

Headu - My First Words

$32.95 NZD
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Headu - My First Words $32.95 NZD
Headu - Montessori Touch ABC

Headu - Montessori Touch ABC

$32.95 NZD
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Headu - Montessori Touch ABC $32.95 NZD
Baby Ink - Inkless Printing Kits

Baby Ink - Inkless Printing Kits

$29.95 NZD
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Baby Ink - Inkless Printing Kits $29.95 NZD
Black
White pillow with a brown tag on a white background
Cuddle Co - Organic Cotton 2Pk Support Pillow & Wedge Feeding Pillow / Nursing Pillow

Cuddle Co - Organic Cotton 2Pk Support Pillow & Wedge Feeding Pillow / Nursing Pillow

$99.99 NZD
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Cuddle Co - Organic Cotton 2Pk Support Pillow & Wedge Feeding Pillow / Nursing Pillow $99.99 NZD
Haakaa - Milk Storage Bags 260ml

Haakaa - Milk Storage Bags 260ml

from $11.95 NZD
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Haakaa - Milk Storage Bags 260ml from $11.95 NZD
Easyblinds - Blackout Blinds Soft Fabric Backing

Easyblinds - Blackout Blinds Soft Fabric Backing

from $93.95 NZD
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Easyblinds - Blackout Blinds Soft Fabric Backing from $93.95 NZD
Black / 1.5m x 1.35m / Home Creamy / 1.4m x 1.35 / Home
A blend of essential oils to help calm and help babies and children to sleep.
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
John Deere - Talking Tool belt

John Deere - Talking Tool belt

$74.95 NZD
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John Deere - Talking Tool belt $74.95 NZD
Plum - Swaddle Suit 2.5 Tog

Plum - Swaddle Suit 2.5 Tog

from $39.95 NZD
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Plum - Swaddle Suit 2.5 Tog from $39.95 NZD
Small / Giraffe Blue Small / Zebra Grey
Purflo - Breathe Pregnancy Pillow

Purflo - Breathe Pregnancy Pillow

$119.95 NZD
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Purflo - Breathe Pregnancy Pillow $119.95 NZD
Botanical Grey
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $23.95 NZD
Chamomile / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
The Yogasleep Nod White Noise Machine helps babies to fall asleep faster and helps them to stay in a deep sleep. 20 sounds.
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

Sold Out
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Yogasleep - Nod Sound Machine and Nightlight Sold Out
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $23.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Easyblinds - Magnetic Tieback

Easyblinds - Magnetic Tieback

$19.95 NZD
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Easyblinds - Magnetic Tieback $19.95 NZD
White Black Cream
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Ergopouch - Premium Sleeping Bag 3.5 Tog

Ergopouch - Premium Sleeping Bag 3.5 Tog

$119.95 NZD
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Ergopouch - Premium Sleeping Bag 3.5 Tog $119.95 NZD
Dragonflies / 8-24 Months Pink Daisies / 8-24 Months Willow / 8-24 Months
Easyblinds - Suction Cups

Easyblinds - Suction Cups

$26.95 NZD
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Easyblinds - Suction Cups $26.95 NZD
Easyblinds - Frame Fasteners

Easyblinds - Frame Fasteners

from $20.00 NZD
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Easyblinds - Frame Fasteners from $20.00 NZD
A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out.
Ergopouch - Premium Sleeping Bag 2.5 Tog

Ergopouch - Premium Sleeping Bag 2.5 Tog

$106.95 NZD
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Ergopouch - Premium Sleeping Bag 2.5 Tog $106.95 NZD
Petit Pretzel / 8-24 Months Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months Party / 8-24 Months Picnic / 8-24 Months
Ergopouch - Cocoon Swaddle Bag 2.5 Tog

Ergopouch - Cocoon Swaddle Bag 2.5 Tog

$79.95 NZD
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Ergopouch - Cocoon Swaddle Bag 2.5 Tog $79.95 NZD
Starbeam / Newborn Bon Appetit / Newborn Ink / Newborn Pink Daisies / Newborn Dragonflies / Newborn Willow / Newborn Oatmeal Marle / Newborn Grey Marle / Newborn Berries / Newborn
Yellow baby sleeping bag with a subtle pattern on a white background
Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

$139.00 NZD
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Woolbabe - Mini 3 Seasons Side Zip - 0-9 months $139.00 NZD
Meadow Stripe / 0-9 Months Glacier / 0-9 Months Dune / 0-9 Months Pebble / 0-9 Months Tekapo Stars / 0-9 Months Buttercup Bees / 0-9 Months
Woolbabe - Duvet Front Zip Sleep Bag

Woolbabe - Duvet Front Zip Sleep Bag

$199.00 NZD
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Woolbabe - Duvet Front Zip Sleep Bag $199.00 NZD
Moss Wilderness / 3-24 Months Glacier Sail Away / 3-24 Months Dusk Wilderness / 3-24 Months Shell Mermaids / 3-24 Months Dune / 3-24 Months Tekapo Stars / 3-24 Months Tide / 3-24 Months Pebble Stripe / 3-24 Months Wildflower / 3-24 Months Pebble Wilderness / 2-4 Years Dusk / 3-24 Months
Growbright - Airnest Nursing Pillow

Growbright - Airnest Nursing Pillow

$159.00 NZD
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Growbright - Airnest Nursing Pillow $159.00 NZD
Growbright - Airnest Junior Pillow

Growbright - Airnest Junior Pillow

$84.00 NZD
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Growbright - Airnest Junior Pillow $84.00 NZD
Haakaa - Breastfeeding Nipple Shield (30mm)

Haakaa - Breastfeeding Nipple Shield (30mm)

from $15.59 NZD
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Haakaa - Breastfeeding Nipple Shield (30mm) from $15.59 NZD
The Haakaa Silicone Nipple Aspirators gently help with latching by drawing out flat or inverted nipples using suction.
Haakaa - Silicone Inverted Nipple Aspirators (2pcs)

Haakaa - Silicone Inverted Nipple Aspirators (2pcs)

$26.50 NZD
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Haakaa - Silicone Inverted Nipple Aspirators (2pcs) $26.50 NZD
Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

$26.95 NZD
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Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments $26.95 NZD
Pea Green Blush Apricot Banana
Love To Dream - Sleeping Bag 1.0 Tog

Love To Dream - Sleeping Bag 1.0 Tog

from $94.95 NZD
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Love To Dream - Sleeping Bag 1.0 Tog from $94.95 NZD
Viva La Vulva - Perineal Power Soothing Postpartum Ice Pack

Viva La Vulva - Perineal Power Soothing Postpartum Ice Pack

$39.95 NZD
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Viva La Vulva - Perineal Power Soothing Postpartum Ice Pack $39.95 NZD
Two green sleeveless dolls sleeping bags with zipper on a white background
ErgoPouch - Doll Sleeping Bag

ErgoPouch - Doll Sleeping Bag

$29.95 NZD
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ErgoPouch - Doll Sleeping Bag $29.95 NZD
Green Willow / Small Pink Daisies / Small
Baby sleeping bag with animal pattern on a white background
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

$49.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog $49.95 NZD
Elephant Parade / Newborn Savannah / Newborn Pink Daisies / Newborn Green Willow / Newborn Dragonflies / Newborn Grey Marle / Newborn Sweet Orchard / Newborn Night Sky / Newborn Sage / Newborn Berries / Newborn Sunny / Newborn Oatmeal Marle / Newborn
ErgoPouch - Sheeting Sleep Bag 0.3 Tog

ErgoPouch - Sheeting Sleep Bag 0.3 Tog

$69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog $69.95 NZD
Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Blue Ocean / 8-24 Months Sunny / 8-24 Months
ErgoPouch - Sleep Suit and Bag 0.3 Tog

ErgoPouch - Sleep Suit and Bag 0.3 Tog

$69.95 NZD
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ErgoPouch - Sleep Suit and Bag 0.3 Tog $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Honey Bee / 3-12 Months Critters / 3-12 Months
snazzi-pants-night-time-training-booster-pads-three-pack
Brolly Sheets - Night Training Pants Booster Pads 3 Pack

Brolly Sheets - Night Training Pants Booster Pads 3 Pack

$14.95 NZD
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Brolly Sheets - Night Training Pants Booster Pads 3 Pack $14.95 NZD
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.95 NZD
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Doddl - Toddler Cutlery Case $19.95 NZD
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
Davy the Dog Sleep Trainer is a great tool for toddlers when they are waking up too early or not going to sleep at the right time.
Zazu - Davy the Dog Sleep Trainer & Night Light

Zazu - Davy the Dog Sleep Trainer & Night Light

$79.95 NZD
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Zazu - Davy the Dog Sleep Trainer & Night Light $79.95 NZD
John Deere - 15cm Monster Tread Assortment

John Deere - 15cm Monster Tread Assortment

$35.00 NZD
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John Deere - 15cm Monster Tread Assortment $35.00 NZD
NUK - Nipple Shields 2 Pack

NUK - Nipple Shields 2 Pack

$19.95 NZD
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NUK - Nipple Shields 2 Pack $19.95 NZD
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
John Deere - Roll N Go Tractor Torch

John Deere - Roll N Go Tractor Torch

$39.95 NZD
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John Deere - Roll N Go Tractor Torch $39.95 NZD
John Deere - Johnny Tractor Flashlight

John Deere - Johnny Tractor Flashlight

$32.00 NZD
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John Deere - Johnny Tractor Flashlight $32.00 NZD
The Haakaa Freezer Tray is made of 100% silicone and is perfect for freezing baby food, breast milk, or ice cubes. Dishwasher & microwave safe. Pea Green colour
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

$26.95 NZD
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Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments $26.95 NZD
Blush Apricot Pea Green Banana
The Haakaa Silicone Colostrum Collectors are a safe, reusable solution for expressing and storing colostrum antenatally and postnatally. 2 Pack, Pre-sterilized.
Haakaa - Silicone Colostrum Collectors

Haakaa - Silicone Colostrum Collectors

from $18.50 NZD
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Haakaa - Silicone Colostrum Collectors from $18.50 NZD