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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

Love To Dream - Swaddle Up 1.0 Tog Bamboo

Love To Dream - Swaddle Up 1.0 Tog Bamboo

$64.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Bamboo $64.95 NZD
step-on-up-toilet-trainer-seat-blue
Moose - Step on Up Toilet Trainer Seat

Moose - Step on Up Toilet Trainer Seat

$39.99 NZD
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Moose - Step on Up Toilet Trainer Seat $39.99 NZD
Grey Red
Moose - Baby Head Shape Support

Moose - Baby Head Shape Support

$34.99 NZD
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Moose - Baby Head Shape Support $34.99 NZD
Pink White
measure-me-height-chart
Moose - Measure Me Height Chart

Moose - Measure Me Height Chart

$24.99 NZD
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Moose - Measure Me Height Chart $24.99 NZD
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$29.95 NZD
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Jellystone - Colour Wheel $29.95 NZD
Mushie - Silicone Suction Plate

Mushie - Silicone Suction Plate

$39.95 NZD
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Mushie - Silicone Suction Plate $39.95 NZD
Blush Cambridge Blue Natural Stone Dried Thyme Cloudy Mauve
Matchstick Monkey - Teething Starter Set

Matchstick Monkey - Teething Starter Set

$34.95 NZD
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Matchstick Monkey - Teething Starter Set $34.95 NZD
Jellystone - Dummy Clip

Jellystone - Dummy Clip

$23.95 NZD
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Jellystone - Dummy Clip $23.95 NZD
A grey bath thermometer for babies and kids to measure the water before getting in.
NUK - Bath Thermometer

NUK - Bath Thermometer

$12.99 NZD
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NUK - Bath Thermometer $12.99 NZD
Grey Pink
NUK - Twist Bottle/Teat Brush

NUK - Twist Bottle/Teat Brush

$15.95 NZD
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NUK - Twist Bottle/Teat Brush $15.95 NZD
Crimson Blue
NUK - Bottle Brush 2 in 1 with Teat Brush

NUK - Bottle Brush 2 in 1 with Teat Brush

$15.50 NZD
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NUK - Bottle Brush 2 in 1 with Teat Brush $15.50 NZD
Blue Yellow
NUK - First Choice Plus Baby Bottle 360ml

NUK - First Choice Plus Baby Bottle 360ml

$23.99 NZD
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NUK - First Choice Plus Baby Bottle 360ml $23.99 NZD
Pink Blue
Headu - My First Words

Headu - My First Words

$32.95 NZD
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Headu - My First Words $32.95 NZD
Headu - Montessori Touch ABC

Headu - Montessori Touch ABC

$32.95 NZD
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Headu - Montessori Touch ABC $32.95 NZD
Headu - Montessori Emotions & Actions Flashcards

Headu - Montessori Emotions & Actions Flashcards

Sold Out
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Headu - Montessori Emotions & Actions Flashcards Sold Out
Baby Ink - Inkless Printing Kits

Baby Ink - Inkless Printing Kits

$29.95 NZD
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Baby Ink - Inkless Printing Kits $29.95 NZD
Black
A white support pillow for mums to feed their baby and also have tummy time.
Cuddle Co - Organic Cotton Feeding & Infant Support Pillow

Cuddle Co - Organic Cotton Feeding & Infant Support Pillow

$77.50 NZD
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Cuddle Co - Organic Cotton Feeding & Infant Support Pillow $77.50 NZD
Easyblinds - Blackout Blinds Soft Fabric Backing

Easyblinds - Blackout Blinds Soft Fabric Backing

from $84.95 NZD
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Easyblinds - Blackout Blinds Soft Fabric Backing from $84.95 NZD
Black / 1.5m x 1.35m / Home White / 1.3m x 1.35m / Home Creamy / 1.5m x 1.35m / Home
A blend of essential oils to help calm and help babies and children to sleep.
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
Bumkins - Waterproof Sleeved Bib

Bumkins - Waterproof Sleeved Bib

$19.95 NZD
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Bumkins - Waterproof Sleeved Bib $19.95 NZD
Wildlife Grounded Jungle Dinosaurs Floral Llamas Unicorn Wander
John Deere - Talking Tool belt

John Deere - Talking Tool belt

$74.95 NZD
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John Deere - Talking Tool belt $74.95 NZD
Plum - Swaddle Suit 2.5 Tog

Plum - Swaddle Suit 2.5 Tog

$49.95 NZD
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Plum - Swaddle Suit 2.5 Tog $49.95 NZD
Small / Giraffe Blue Small / Zebra Grey
Mushie - Pearl Teething Bracelet

Mushie - Pearl Teething Bracelet

$27.95 NZD
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Mushie - Pearl Teething Bracelet $27.95 NZD
Soft Lilac Mellow Linen
Purflo - Breathe Pregnancy Pillow

Purflo - Breathe Pregnancy Pillow

$119.95 NZD
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Purflo - Breathe Pregnancy Pillow $119.95 NZD
Botanical Grey
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$22.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $22.95 NZD
Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
The Yogasleep Nod White Noise Machine helps babies to fall asleep faster and helps them to stay in a deep sleep. 20 sounds.
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

$69.95 NZD
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Yogasleep - Nod Sound Machine and Nightlight $69.95 NZD
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$22.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $22.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
BabyEarOil
Absolute Essential - Baby & Child Ear Oil 25ml

Absolute Essential - Baby & Child Ear Oil 25ml

$32.95 NZD
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Absolute Essential - Baby & Child Ear Oil 25ml $32.95 NZD
Babu - Organic Rainbow All In One

Babu - Organic Rainbow All In One

$44.95 NZD
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Babu - Organic Rainbow All In One $44.95 NZD
Mushie - Ball Teether

Mushie - Ball Teether

$27.99 NZD
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Mushie - Ball Teether $27.99 NZD
Dove Grey Dried Thyme Tradewinds Woodchuck Shifting Sand
Mushie - Teething Bracelet Flower

Mushie - Teething Bracelet Flower

$27.99 NZD
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Mushie - Teething Bracelet Flower $27.99 NZD
Easyblinds - Magnetic Tieback

Easyblinds - Magnetic Tieback

$19.95 NZD
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Easyblinds - Magnetic Tieback $19.95 NZD
White Black Cream
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

$129.95 NZD
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Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine $129.95 NZD
Sage Clear
This ergoPouch sleep suit bag is designed for toddlers who are walking, and pre-schoolers transitioning to a big bed.
Ergopouch - Sleep Suit Bag 3.5 Tog

Ergopouch - Sleep Suit Bag 3.5 Tog

$118.95 NZD
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Ergopouch - Sleep Suit Bag 3.5 Tog $118.95 NZD
Berries / 3-12 Months Sage / 3-12 Months Petit Pretzel / 8-24 Months Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months
This ergoPouch sleep suit bag is designed for toddlers who are walking, and pre-schoolers transitioning to a big bed.
Ergopouch - Sleep Suit Bag 2.5 Tog

Ergopouch - Sleep Suit Bag 2.5 Tog

$112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog $112.95 NZD
Petit Pretzel / 8-24 Months Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Willow / 8-24 Months Dragonflies / 8-24 Months Picnic / 8-24 Months Party / 8-24 Months
A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. In the colourway petit pretzel.
Ergopouch -Premium Sleeping Bag 3.5 Tog

Ergopouch -Premium Sleeping Bag 3.5 Tog

$112.95 NZD
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Ergopouch -Premium Sleeping Bag 3.5 Tog $112.95 NZD
Dragonflies / 8-24 Months Petit Pretzel / 2-4 Years Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Willow / 8-24 Months Berries / 8-24 Months Cute Fruit / 2-4 Years Sage / 2-4 Years Picnic / 8-24 Months
Mushie - Snack Cup

Mushie - Snack Cup

$29.95 NZD
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Mushie - Snack Cup $29.95 NZD
Pale Daffodil Soft Lilac Blush Stone Dried Thyme Cloudy Mauve Cambridge Blue Powder Blue
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$28.95 NZD
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Mushie - Set of 2 Kids Cups $28.95 NZD
Blush Smoke Woodchuck Mustard Caramel
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$22.95 NZD
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Petite Eats - Mini Smoothie Cups $22.95 NZD
Sage Dusty Lilac Sand Mustard Romee Overcast
Easyblinds - Suction Cups

Easyblinds - Suction Cups

$26.95 NZD
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Easyblinds - Suction Cups $26.95 NZD
Easyblinds - Frame Fasteners

Easyblinds - Frame Fasteners

from $20.00 NZD
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Easyblinds - Frame Fasteners from $20.00 NZD
A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out.
Ergopouch - Premium Sleeping Bag 2.5 Tog

Ergopouch - Premium Sleeping Bag 2.5 Tog

$106.95 NZD
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Ergopouch - Premium Sleeping Bag 2.5 Tog $106.95 NZD
Petit Pretzel / 8-24 Months Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months Party / 8-24 Months Picnic / 8-24 Months
The ergoPouch Cocoon Swaddle in 2.5 Tog, an easier way for parents to swaddle their baby.
Ergopouch - Cocoon Swaddle Bag 2.5 Tog

Ergopouch - Cocoon Swaddle Bag 2.5 Tog

$79.95 NZD
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Ergopouch - Cocoon Swaddle Bag 2.5 Tog $79.95 NZD
Petit Pretzel / 0-3 Months Bon Appetit / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 6-12 Months Berries / 6-12 Months
Made for babies up until 9 months, this 3 seasons sleep bag is suitable in temperatures from 18 to 28 degrees.
Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

$139.00 NZD
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Woolbabe - Mini 3 Seasons Side Zip - 0-9 months $139.00 NZD
Meadow Stripe / 0-9 Months Glacier / 0-9 Months Dune / 0-9 Months Pebble / 0-9 Months Tekapo Stars / 0-9 Months
Woolbabe - Duvet Front Zip Sleep Bag

Woolbabe - Duvet Front Zip Sleep Bag

$199.00 NZD
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Woolbabe - Duvet Front Zip Sleep Bag $199.00 NZD
Dusk Wilderness / 3-24 Months Mauve Manuka / 3-24 Months Sage Bugs / 3-24 Months Meadow Stripe / 3-24 Months Tide / 3-24 Months Pebble Stripe / 3-24 Months Tekapo Stars / 3-24 Months Wildflower / 3-24 Months Pebble Wilderness / 2-4 Years Dusk / 3-24 Months
Growbright - Airnest Nursing Pillow

Growbright - Airnest Nursing Pillow

$159.00 NZD
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Growbright - Airnest Nursing Pillow $159.00 NZD
Growbright - Airnest Junior Pillow

Growbright - Airnest Junior Pillow

$84.00 NZD
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Growbright - Airnest Junior Pillow $84.00 NZD