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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

For Parents

A thoughtful collection of present ideas for Parents as they embark on a new journey in their lives.
Mum Club Cap

Mum Club Cap

$54.95 NZD
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Mum Club Cap $54.95 NZD
Sale
Hackerlily_dad
Hackerlily - Hip-Surfer Baby Carrier & Bum Bag

Hackerlily - Hip-Surfer Baby Carrier & Bum Bag

$206.10 NZD $229.00 NZD
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Hackerlily - Hip-Surfer Baby Carrier & Bum Bag $206.10 NZD $229.00 NZD
Fossil Black
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Charcoal Boba Posy Black Boba Bloom Navy Grey
The Prene Haven Backpack is a great nappy bag or everyday backpack for Mums and dads.
Prene - The Haven Backpack

Prene - The Haven Backpack

$199.00 NZD
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Prene - The Haven Backpack $199.00 NZD
Sale
insulated-flip-top-1l-bottle-melon-mist
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$52.46 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $52.46 NZD $69.95 NZD
Melon Mist Pink Paradise Pool Side Lilac Love Lime Time Bbox Deep Space
Mushie Baby Carrier Wrap

Mushie Baby Carrier Wrap

$159.95 NZD
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Mushie Baby Carrier Wrap $159.95 NZD
Cedar Tradewinds Roman Green Grey Melange Blush
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$189.00 NZD
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Bunnie Caddie - Bunnie Bag $189.00 NZD
Charcoal Clay Sand Black
Sale
Isoki - Tully Stroller Caddy

Isoki - Tully Stroller Caddy

$58.36 NZD $72.95 NZD
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Isoki - Tully Stroller Caddy $58.36 NZD $72.95 NZD
Amber Tan Onyx
Skip Hop - Grab & Go Stroller Organiser

Skip Hop - Grab & Go Stroller Organiser

$49.95 NZD
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Skip Hop - Grab & Go Stroller Organiser $49.95 NZD
Black Black Stripe
Bunnie Caddie - Change Mat

Bunnie Caddie - Change Mat

$55.00 NZD
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Bunnie Caddie - Change Mat $55.00 NZD
Sand Navy Khaki Charcoal Black Clay
Skip Hop - Clarion Diaper Backpack

Skip Hop - Clarion Diaper Backpack

$189.00 NZD
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Skip Hop - Clarion Diaper Backpack $189.00 NZD
the-brighton-bag-black
Prene - The Brighton Bag Neoprene Tote Bag

Prene - The Brighton Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Brighton Bag Neoprene Tote Bag $99.95 NZD
the-gigi-bag-neoprene-tote-bag-black-beige
Prene - The Gigi Bag Neoprene Tote Bag

Prene - The Gigi Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Gigi Bag Neoprene Tote Bag $99.95 NZD
TheAubreyBag
Prene - The Aubrey Bag

Prene - The Aubrey Bag

$229.95 NZD
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Prene - The Aubrey Bag $229.95 NZD
SpraySafe alcohol-free sanitizer with hypochlorous acid, kills 99.9% of germs, safe for all ages, perfect for hands, surfaces, and toys.
SpraySafe - Hypochlorous Acid Spray 140ml

SpraySafe - Hypochlorous Acid Spray 140ml

$24.95 NZD
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SpraySafe - Hypochlorous Acid Spray 140ml $24.95 NZD
LatchLight is a sleep-friendly wearable nightlight for easy, hands-free nighttime feedings, ensuring proper latch and minimal disruption.
LatchLight - Sleep Friendly Wearable Nightlight

LatchLight - Sleep Friendly Wearable Nightlight

$64.95 NZD
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LatchLight - Sleep Friendly Wearable Nightlight $64.95 NZD
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Sold Out
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine Sold Out
Haakaa - New Mum Starter Pack

Haakaa - New Mum Starter Pack

$57.90 NZD
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Haakaa - New Mum Starter Pack $57.90 NZD
Sale
Bink - Lounge Straw + Cap

Bink - Lounge Straw + Cap

$19.95 NZD $24.95 NZD
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Bink - Lounge Straw + Cap $19.95 NZD $24.95 NZD
Coco Soft Lilac Glacier Rose Bink Bubblegum Clay
Franjos Kitchen - On-the-Go Mixed Berry Hydration Box

Franjos Kitchen - On-the-Go Mixed Berry Hydration Box

Sold Out
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Franjos Kitchen - On-the-Go Mixed Berry Hydration Box Sold Out
Franjos Kitchen - Blood Orange Hydration Powder

Franjos Kitchen - Blood Orange Hydration Powder

$72.00 NZD
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Franjos Kitchen - Blood Orange Hydration Powder $72.00 NZD
Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

$72.00 NZD
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Franjos Kitchen - Mixed Berry & Coconut Hydration Powder $72.00 NZD
Viva La Vulva - Healing Spray Kit

Viva La Vulva - Healing Spray Kit

$42.95 NZD
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Viva La Vulva - Healing Spray Kit $42.95 NZD
Sale
Hooki - Duo Pram Clip Set

Hooki - Duo Pram Clip Set

$29.95 NZD $39.95 NZD
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Hooki - Duo Pram Clip Set $29.95 NZD $39.95 NZD
Sale
Feeding Friend - Portable Nursing & Feeding Pillow

Feeding Friend - Portable Nursing & Feeding Pillow

$74.95 NZD $89.95 NZD
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Feeding Friend - Portable Nursing & Feeding Pillow $74.95 NZD $89.95 NZD
Baby Ink - Inkless Printing Kits

Baby Ink - Inkless Printing Kits

$29.95 NZD
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Baby Ink - Inkless Printing Kits $29.95 NZD
Black Blue
Sale
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

$67.95 NZD $79.95 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder $67.95 NZD $79.95 NZD
Giraffe / Blue Bow-Tie & Pink Tutu Lamb / Blue Bow-Tie & Pink Tutu Lion / Blue Bow-Tie & Pink Tutu
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$22.95 NZD $42.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle $22.95 NZD $42.95 NZD
Bruges Latte Strassen Steel Trondheim Black Kirov Snow Leopard Kalyan Brown Leopard
Haakaa - Reusable Cooling Perineum Compression Pad

Haakaa - Reusable Cooling Perineum Compression Pad

$33.99 NZD
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Haakaa - Reusable Cooling Perineum Compression Pad $33.99 NZD
Sale
Sleepytot - Adults Reusable Facemask with certified PM2.5 filter

Sleepytot - Adults Reusable Facemask with certified PM2.5 filter

$0.95 NZD $15.95 NZD
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Sleepytot - Adults Reusable Facemask with certified PM2.5 filter $0.95 NZD $15.95 NZD
Adult / Black Adult / Floral White Adult / Pink Adult / Floral Black Adult / Gold Geo Black Adult / Floral Coral Adult / Camo
Sale
Nestling - Nappy Caddy

Nestling - Nappy Caddy

$59.95 NZD $69.95 NZD
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Nestling - Nappy Caddy $59.95 NZD $69.95 NZD
Grey White Dark Natural Melange
Sale
Isoki - Kingston Duffel Bag

Isoki - Kingston Duffel Bag

$87.96 NZD $109.95 NZD
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Isoki - Kingston Duffel Bag $87.96 NZD $109.95 NZD
Nylon Black Redwood Sienna
Sale
Isoki - Hartley Backpack

Isoki - Hartley Backpack

$119.96 NZD $149.95 NZD
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Isoki - Hartley Backpack $119.96 NZD $149.95 NZD
Latte Onyx Forest
Sale
Isoki - Bryon Backpack

Isoki - Bryon Backpack

$111.96 NZD $139.95 NZD
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Isoki - Bryon Backpack $111.96 NZD $139.95 NZD
Amber Sienna Stone Silver Onyx
Sale
Isoki - Double Zip Satchel

Isoki - Double Zip Satchel

$119.96 NZD $149.95 NZD
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Isoki - Double Zip Satchel $119.96 NZD $149.95 NZD
Latte Amber Tan Stone Grey Ebony Redwood Black
Moose - Cut-Proof Toddler Safety Harness

Moose - Cut-Proof Toddler Safety Harness

$34.99 NZD
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Moose - Cut-Proof Toddler Safety Harness $34.99 NZD
Aqua Blue Red
Sale
Viva La Vulva - Cards

Viva La Vulva - Cards

$3.99 NZD $7.99 NZD
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Viva La Vulva - Cards $3.99 NZD $7.99 NZD
Ryco - Delux Change Mat with Pockets

Ryco - Delux Change Mat with Pockets

$29.95 NZD
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Ryco - Delux Change Mat with Pockets $29.95 NZD
Black Grey Willow
Bumkins - Wet Bag

Bumkins - Wet Bag

$15.99 NZD
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Bumkins - Wet Bag $15.99 NZD
Grounded Sand Check Bumkins Sunshine Lace Unicorn Wander Jungle Wildlife Outdoors Camp Gear
Purely Baby - Nappy Bags 50 pack

Purely Baby - Nappy Bags 50 pack

$3.50 NZD
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Purely Baby - Nappy Bags 50 pack $3.50 NZD
Purely Baby - Disposable Changing Mats 10pc

Purely Baby - Disposable Changing Mats 10pc

$8.95 NZD
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Purely Baby - Disposable Changing Mats 10pc $8.95 NZD
The Lactation Station - Boobie Balm

The Lactation Station - Boobie Balm

$16.95 NZD
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The Lactation Station - Boobie Balm $16.95 NZD
Sale
Haakaa - Milk Storage Bags 260ml

Haakaa - Milk Storage Bags 260ml

from $11.95 NZD $14.95 NZD
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Haakaa - Milk Storage Bags 260ml from $11.95 NZD $14.95 NZD
Viva La Vulva - Breasties Hot/Cold Therapy packs

Viva La Vulva - Breasties Hot/Cold Therapy packs

$39.95 NZD
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Viva La Vulva - Breasties Hot/Cold Therapy packs $39.95 NZD
The Full coloured green Solar Buddie is a refillable sunscreen applicator for kids and babies of any age. It's easy to use, no mess and perfect for outdoor fun and travel.
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

$24.95 NZD
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Solar Buddies - One Sunscreen Applicator $24.95 NZD
Blue Green Pink Purple Nude Black Full Pink Full Blue Full Green
Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

$25.95 NZD
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Moogoo - Baby Clear Zinc Sunscreen SPF40 120g $25.95 NZD
Sale
Isoki - Marlo Backpack - Ebony

Isoki - Marlo Backpack - Ebony

$103.96 NZD $129.95 NZD
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Isoki - Marlo Backpack - Ebony $103.96 NZD $129.95 NZD
premium-lactation-drinking-chocolate
The Milk Collective - Chocolate Lactation Drink 300g

The Milk Collective - Chocolate Lactation Drink 300g

Sold Out
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The Milk Collective - Chocolate Lactation Drink 300g Sold Out