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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

For Parents

A thoughtful collection of present ideas for Parents as they embark on a new journey in their lives.
Mum Club Cap

Mum Club Cap

$54.95 NZD
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Mum Club Cap $54.95 NZD
Hackerlily_dad
Hackerlily - Hip-Surfer Baby Carrier & Bum Bag

Hackerlily - Hip-Surfer Baby Carrier & Bum Bag

$229.00 NZD
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Hackerlily - Hip-Surfer Baby Carrier & Bum Bag $229.00 NZD
Fossil Black
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Black Boba Posy Charcoal Boba Bloom Navy Grey
PreneHavenBag
Prene - The Haven Backpack

Prene - The Haven Backpack

Sold Out
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Prene - The Haven Backpack Sold Out
insulated-flip-top-1l-bottle-melon-mist
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $69.95 NZD
Melon Mist Pink Paradise Pool Side Lilac Love Lime Time Bbox Deep Space
Mushie Baby Carrier Wrap

Mushie Baby Carrier Wrap

$159.95 NZD
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Mushie Baby Carrier Wrap $159.95 NZD
Cedar Tradewinds Roman Green Grey Melange Blush Mustard Melange
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$189.00 NZD
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Bunnie Caddie - Bunnie Bag $189.00 NZD
Charcoal Clay Sand Black
Isoki - Tully Stroller Caddy

Isoki - Tully Stroller Caddy

$72.95 NZD
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Isoki - Tully Stroller Caddy $72.95 NZD
Onyx Amber Tan
Skip Hop - Grab & Go Stroller Organiser

Skip Hop - Grab & Go Stroller Organiser

$49.95 NZD
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Skip Hop - Grab & Go Stroller Organiser $49.95 NZD
Black Black Stripe
Bunnie Caddie - Change Mat

Bunnie Caddie - Change Mat

$55.00 NZD
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Bunnie Caddie - Change Mat $55.00 NZD
Charcoal Sand Clay Navy Khaki Black
Skip Hop - Clarion Diaper Backpack

Skip Hop - Clarion Diaper Backpack

$189.00 NZD
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Skip Hop - Clarion Diaper Backpack $189.00 NZD
the-brighton-bag-black
Prene - The Brighton Bag Neoprene Tote Bag

Prene - The Brighton Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Brighton Bag Neoprene Tote Bag $99.95 NZD
the-gigi-bag-neoprene-tote-bag-black-beige
Prene - The Gigi Bag Neoprene Tote Bag

Prene - The Gigi Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Gigi Bag Neoprene Tote Bag $99.95 NZD
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Sold Out
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine Sold Out
Haakaa - New Mum Starter Pack

Haakaa - New Mum Starter Pack

$57.90 NZD
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Haakaa - New Mum Starter Pack $57.90 NZD
Sale
Bink - Mama Bottle

Bink - Mama Bottle

$49.95 NZD $69.95 NZD
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Bink - Mama Bottle $49.95 NZD $69.95 NZD
Bink Bubblegum Rose Clay Coco Glacier Soft Lilac
Sale
Bink - Lounge Straw + Cap

Bink - Lounge Straw + Cap

$19.95 NZD $24.95 NZD
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Bink - Lounge Straw + Cap $19.95 NZD $24.95 NZD
Coco Glacier Soft Lilac Rose Bink Bubblegum Clay
Franjos Kitchen - On-the-Go Mixed Berry Hydration Box

Franjos Kitchen - On-the-Go Mixed Berry Hydration Box

$49.00 NZD
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Franjos Kitchen - On-the-Go Mixed Berry Hydration Box $49.00 NZD
Franjos Kitchen - Blood Orange On-The-Go Hydration Box

Franjos Kitchen - Blood Orange On-The-Go Hydration Box

Sold Out
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Franjos Kitchen - Blood Orange On-The-Go Hydration Box Sold Out
Franjos Kitchen - Blood Orange Hydration Powder

Franjos Kitchen - Blood Orange Hydration Powder

$72.00 NZD
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Franjos Kitchen - Blood Orange Hydration Powder $72.00 NZD
Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

$72.00 NZD
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Franjos Kitchen - Mixed Berry & Coconut Hydration Powder $72.00 NZD
The Lactation Station - Lactation Cookies 300g

The Lactation Station - Lactation Cookies 300g

$14.95 NZD
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The Lactation Station - Lactation Cookies 300g $14.95 NZD
Viva La Vulva - Healing Spray Kit

Viva La Vulva - Healing Spray Kit

$42.95 NZD
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Viva La Vulva - Healing Spray Kit $42.95 NZD
Sale
Hooki - Duo Pram Clip Set

Hooki - Duo Pram Clip Set

$29.95 NZD $39.95 NZD
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Hooki - Duo Pram Clip Set $29.95 NZD $39.95 NZD
Mauve Grey Cornflower Ivory
Sale
Feeding Friend - Portable Nursing & Feeding Pillow

Feeding Friend - Portable Nursing & Feeding Pillow

$74.95 NZD $89.95 NZD
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Feeding Friend - Portable Nursing & Feeding Pillow $74.95 NZD $89.95 NZD
Baby Ink - Inkless Printing Kits

Baby Ink - Inkless Printing Kits

$29.95 NZD
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Baby Ink - Inkless Printing Kits $29.95 NZD
Black Blue Pink
Sale
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

$67.95 NZD $79.95 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder $67.95 NZD $79.95 NZD
Giraffe / Blue Bow-Tie & Pink Tutu Lamb / Blue Bow-Tie & Pink Tutu Lion / Blue Bow-Tie & Pink Tutu
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$22.95 NZD $42.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle $22.95 NZD $42.95 NZD
Bruges Latte Strassen Steel Trondheim Black Kirov Snow Leopard Kalyan Brown Leopard
Sale
Viva La Vulva - Healing Bath Soak 200g

Viva La Vulva - Healing Bath Soak 200g

$14.95 NZD $24.95 NZD
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Viva La Vulva - Healing Bath Soak 200g $14.95 NZD $24.95 NZD
Haakaa - Reusable Cooling Perineum Compression Pad

Haakaa - Reusable Cooling Perineum Compression Pad

$33.99 NZD
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Haakaa - Reusable Cooling Perineum Compression Pad $33.99 NZD
Sale
Sleepytot - Adults Reusable Facemask with certified PM2.5 filter

Sleepytot - Adults Reusable Facemask with certified PM2.5 filter

$0.95 NZD $15.95 NZD
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Sleepytot - Adults Reusable Facemask with certified PM2.5 filter $0.95 NZD $15.95 NZD
Adult / Black Adult / Floral White Adult / Pink Adult / Floral Black Adult / Gold Geo Black Adult / Floral Coral Adult / Camo
Nestling - Nappy Caddy

Nestling - Nappy Caddy

$69.95 NZD
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Nestling - Nappy Caddy $69.95 NZD
Grey White Dark Natural Melange
Isoki - Kingston Duffle Bag

Isoki - Kingston Duffle Bag

$109.95 NZD
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Isoki - Kingston Duffle Bag $109.95 NZD
Nylon Black Redwood Sienna
Isoki - Hartley Backpack

Isoki - Hartley Backpack

$149.95 NZD
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Isoki - Hartley Backpack $149.95 NZD
Latte Onyx Forest
Isoki - Bryon Backpack

Isoki - Bryon Backpack

$139.95 NZD
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Isoki - Bryon Backpack $139.95 NZD
Onyx Amber Sienna Stone Silver
Isoki - Double Zip Satchel

Isoki - Double Zip Satchel

$149.95 NZD
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Isoki - Double Zip Satchel $149.95 NZD
Black Latte Redwood Amber Tan Stone Grey Ebony
Moose - Cut-Proof Toddler Safety Harness

Moose - Cut-Proof Toddler Safety Harness

$34.99 NZD
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Moose - Cut-Proof Toddler Safety Harness $34.99 NZD
Blue Aqua Red
Sale
Viva La Vulva - Cards

Viva La Vulva - Cards

$3.99 NZD $7.99 NZD
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Viva La Vulva - Cards $3.99 NZD $7.99 NZD
Ryco - Delux Change Mat with Pockets

Ryco - Delux Change Mat with Pockets

$29.95 NZD
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Ryco - Delux Change Mat with Pockets $29.95 NZD
Black Grey Willow
Bumkins - Wet Bag

Bumkins - Wet Bag

$15.99 NZD
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Bumkins - Wet Bag $15.99 NZD
Grounded Sand Check Bumkins Sunshine Lace Unicorn Wander Jungle Wildlife Outdoors Camp Gear Rainbow
Purely Baby - Nappy Bags 50 pack

Purely Baby - Nappy Bags 50 pack

$3.50 NZD
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Purely Baby - Nappy Bags 50 pack $3.50 NZD
Purely Baby - Disposable Changing Mats 10pc

Purely Baby - Disposable Changing Mats 10pc

$8.95 NZD
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Purely Baby - Disposable Changing Mats 10pc $8.95 NZD
Sale
The Lactation Station - Boobie Balm

The Lactation Station - Boobie Balm

$13.95 NZD $16.95 NZD
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The Lactation Station - Boobie Balm $13.95 NZD $16.95 NZD
Haakaa - Milk Storage Bags 260ml

Haakaa - Milk Storage Bags 260ml

from $14.99 NZD
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Haakaa - Milk Storage Bags 260ml from $14.99 NZD
Viva La Vulva - Breasties Hot/Cold Therapy packs

Viva La Vulva - Breasties Hot/Cold Therapy packs

$39.95 NZD
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Viva La Vulva - Breasties Hot/Cold Therapy packs $39.95 NZD
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

$24.95 NZD
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Solar Buddies - One Sunscreen Applicator $24.95 NZD
Blue Green Pink Purple Nude Black
Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

Sold Out
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Moogoo - Baby Clear Zinc Sunscreen SPF40 120g Sold Out
Isoki - Marlo Backpack - Ebony

Isoki - Marlo Backpack - Ebony

$129.95 NZD
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Isoki - Marlo Backpack - Ebony $129.95 NZD