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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Sale
Bedhead - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Baby & Toddler Bucket Hat (0-3Y)

$29.95 NZD $36.95 NZD
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Bedhead - Baby & Toddler Bucket Hat (0-3Y) $29.95 NZD $36.95 NZD
Betsy / 3-6 Months (42cm) Fourbie / 3-6 Months (42cm) Pink Stripe / 3-6 Months (42cm) Lana / 3-6 Months (42cm) Grace / 6-12 Months (47cm) Fish / 3-6 Months (42cm) Khaki Stripe / 3-6 Months (42cm) Bedhead Space / 3-6 Months (42cm) Sprinkles / 3-6 Months (42cm) Bridgette / 3-6 Months (42cm) Dinos / 3-6 Months (42cm) Dalmation / 3-6 Months (42cm) Dani / 3-6 Months (42cm) Bedhead Koala / 6-12 Months (47cm) Tractor / 6-12 Months (47cm) Sonny / 6-12 Months (47cm) Treadly / 2-3 Years (52cm)
Sale
Lamington - Merino Wool Cable Tights

Lamington - Merino Wool Cable Tights

from $34.95 NZD $39.95 NZD
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Lamington - Merino Wool Cable Tights from $34.95 NZD $39.95 NZD
0-6 Months / Grey Marle 0-6 Months / Cherry Blossom 0-6 Months / Oatmeal
Sale
A mauve speckled beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Pom Pom Beanie

Crywolf - Pom Pom Beanie

$34.95 NZD $44.95 NZD
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Crywolf - Pom Pom Beanie $34.95 NZD $44.95 NZD
Blue Speckle / Small (52cm) Mauve Speckle / Small (52cm)
Sale
A periwinkle coloured beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Alpine Beanie

Crywolf - Alpine Beanie

$34.95 NZD $44.95 NZD
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Crywolf - Alpine Beanie $34.95 NZD $44.95 NZD
Periwinkle / Small (52cm) Fern / Small (52cm)
Sale
The baby shusher uses white noise to shh your baby back to sleep or break them out of a crying spell for 30 minutes.
Baby Shusher

Baby Shusher

$49.95 NZD $59.95 NZD
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Baby Shusher $49.95 NZD $59.95 NZD
Sale
SavviSand removes wet and dry sand off whilst at the beach. Great to keep in the car to avoid sand and it also acts as a natural insect repellent.
SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

from $14.95 NZD $19.95 NZD
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SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent from $14.95 NZD $19.95 NZD
Sale
Crywolf - Beach Sandal

Crywolf - Beach Sandal

$29.95 NZD $49.95 NZD
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Crywolf - Beach Sandal $29.95 NZD $49.95 NZD
Sale
BBcino - BBcino Cup 120ml

BBcino - BBcino Cup 120ml

$19.95 NZD $24.95 NZD
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BBcino - BBcino Cup 120ml $19.95 NZD $24.95 NZD
Sale
Quut - Bath Puzzles

Quut - Bath Puzzles

$19.95 NZD $24.95 NZD
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Quut - Bath Puzzles $19.95 NZD $24.95 NZD
Sale
legionnaire-baby-hat-unisex-andie
Bedhead Swim Legionnaire Beach Hat (0-2Y)

Bedhead Swim Legionnaire Beach Hat (0-2Y)

$29.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-2Y) $29.95 NZD $36.95 NZD
Splendor / 0-3 Months (37cm) Tallulah / 3-6 Months (42cm) Bedhead Rainbow / 0-3 Months (37cm) Skipper / 6-12 Months (47cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Lila / 1-2 Years (50cm) Sails / 6-12 Months (47cm) Blossom / 6-12 Months (47cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Slate / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Marine / 0-3 Months (37cm)
Sale
Viva La Vulva - Postpartum Peri Wash Cleansing Bottle

Viva La Vulva - Postpartum Peri Wash Cleansing Bottle

$26.36 NZD $32.95 NZD
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Viva La Vulva - Postpartum Peri Wash Cleansing Bottle $26.36 NZD $32.95 NZD
Sale
Frigg - Latex Pacifier Twin Pack | Fairytale Collection

Frigg - Latex Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $22.95 NZD
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Frigg - Latex Pacifier Twin Pack | Fairytale Collection $18.95 NZD $22.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months)
Sale
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $22.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $18.95 NZD $22.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Sale
Bedhead - Fleecy Fingerless Kids Mittens

Bedhead - Fleecy Fingerless Kids Mittens

$10.00 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens $10.00 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years) Dark Denim Marle / M (3-5 years)
Sale
ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

$59.95 NZD $69.95 NZD
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ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog $59.95 NZD $69.95 NZD
Sunny / 3-12 Months Blue Ocean / 3-12 Months
Sale
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$145.00 NZD $165.00 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $145.00 NZD $165.00 NZD
Blinky Space Blinky Silver Blinky-Milk
Sale
2 Nuk toothbrushes
NUK - Toothbrush Training Duo Set

NUK - Toothbrush Training Duo Set

$11.95 NZD $16.95 NZD
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NUK - Toothbrush Training Duo Set $11.95 NZD $16.95 NZD
Sale
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$39.95 NZD $49.95 NZD
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Rockit - Wooshh Sound Soother $39.95 NZD $49.95 NZD
Sold Out
Woolbabe - Duvet Sleeved Bag

Woolbabe - Duvet Sleeved Bag

Sold Out
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Woolbabe - Duvet Sleeved Bag Sold Out
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$54.95 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $54.95 NZD $69.95 NZD
Wildflower Rose Manuka Plum Manuka Peach Manuka
Sale
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$159.00 NZD $189.00 NZD
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Bunnie Caddie - Bunnie Bag $159.00 NZD $189.00 NZD
Charcoal Clay Sand Black
Sale
Play & Go - Toy Storage Bag

Play & Go - Toy Storage Bag

$49.95 NZD $69.95 NZD
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Play & Go - Toy Storage Bag $49.95 NZD $69.95 NZD
Animal Alphabet Veggie Numbers Jungle Safari Train Map
Sale
Bibado - Double Dribble Bib

Bibado - Double Dribble Bib

$10.00 NZD $19.95 NZD
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Bibado - Double Dribble Bib $10.00 NZD $19.95 NZD
Sale
Woolbabe - Summer Sleep Bags Clearance

Woolbabe - Summer Sleep Bags Clearance

$99.00 NZD $139.00 NZD
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Woolbabe - Summer Sleep Bags Clearance $99.00 NZD $139.00 NZD
Dusk Stars / 2-4 Years Tropical Sunshine / 2-4 Years Pebble Stripe / 2-4 Years
Sale
Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

$18.71 NZD $24.95 NZD
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Fubbles - Big Bubble Fan $18.71 NZD $24.95 NZD
Sale
Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream

Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream

$30.00 NZD $39.95 NZD
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Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream $30.00 NZD $39.95 NZD
Sale
Petite Eats - Silicone Placemat

Petite Eats - Silicone Placemat

$12.99 NZD $15.99 NZD
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Petite Eats - Silicone Placemat $12.99 NZD $15.99 NZD
Dusky Rose Mustard
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$15.00 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $15.00 NZD $29.95 NZD
Duck Egg Powder Rose Sage Marigold Nude Peacock
Sale
Tommee Tippee - New Parent Essentials Set

Tommee Tippee - New Parent Essentials Set

$199.95 NZD $239.95 NZD
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Tommee Tippee - New Parent Essentials Set $199.95 NZD $239.95 NZD
Sale
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

$47.96 NZD $59.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance $47.96 NZD $59.95 NZD
Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

$71.96 NZD $89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance $71.96 NZD $89.95 NZD
Night Sky / 3-12 Months Berries / 3-12 Months Sage / 3-12 Months Critters / 3-12 Months Honey Bee / 8-24 Months
Sale
Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

$85.56 NZD $106.95 NZD
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Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance $85.56 NZD $106.95 NZD
Berries / 8-24 Months Night Sky / 8-24 Months Sage / 8-24 Months Doggos / 8-24 Months Golden / 8-24 Months
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$90.36 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $90.36 NZD $112.95 NZD
Doggos / 3-12 Months Berries / 3-12 Months Night Sky / 8-24 Months
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

$69.56 NZD $86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance $69.56 NZD $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months Honey Bee / 8-24 Months Critters / 2-4 Years Night Sky / 3-12 Months
Sale
ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

$55.96 NZD $69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance $55.96 NZD $69.95 NZD
Night Sky / 3-12 Months Sage / 3-12 Months Berries / 3-12 Months Critters / 8-24 Months Honey Bee / 8-24 Months
Sale
Crywolf - Toiletry Bag

Crywolf - Toiletry Bag

$29.95 NZD $39.95 NZD
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Crywolf - Toiletry Bag $29.95 NZD $39.95 NZD
Crywolf Ocean Paradise Sunset
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$20.00 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $20.00 NZD $34.99 NZD
Natural Stone Grey Cloudy Mauve
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$14.95 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $14.95 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
Sale
artic-adventures-bundle-bibado
Bibado - Coverall Bib & Attachable Cutlery Bundle

Bibado - Coverall Bib & Attachable Cutlery Bundle

$39.99 NZD $60.00 NZD
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Bibado - Coverall Bib & Attachable Cutlery Bundle $39.99 NZD $60.00 NZD
Arctic Adventures Over the Rainbow Woodlands
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$25.00 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $25.00 NZD $41.95 NZD
Thomas / 0-3 Months (38-42cm) Melody / 0-3 Months (38-42cm) Ralph / 0-3 Months (38-42cm) Gloria / 0-3 Months (38-42cm)
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$20.00 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties $20.00 NZD $34.95 NZD
0-6 Months //10cm / Baby Blue Marle 2-3 Years // 16cm / Dark Denim Marle 2-3 Years // 16cm / Navy Bootie 2-3 Years // 16cm / Baby Pink Marle
Sale
Bellema Wearable Electric Breast Pump

Bellema Wearable Electric Breast Pump

$199.95 NZD $249.95 NZD
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Bellema Wearable Electric Breast Pump $199.95 NZD $249.95 NZD
Sale
A sloped and anti slip grip plate by Nuk
NUK - Plate with Lid

NUK - Plate with Lid

$10.00 NZD $22.99 NZD
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NUK - Plate with Lid $10.00 NZD $22.99 NZD
Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$19.95 NZD $29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $19.95 NZD $29.95 NZD
Pink & Orange Blue & Green
Sold Out
Moogoo - Scalp Cream 120g

Moogoo - Scalp Cream 120g

Sold Out
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Moogoo - Scalp Cream 120g Sold Out
Sale
Bumkins - Small Snack Bags 2 Pack

Bumkins - Small Snack Bags 2 Pack

$9.95 NZD $14.95 NZD
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Bumkins - Small Snack Bags 2 Pack $9.95 NZD $14.95 NZD
Sale
John Deere - Electronic Fishing Pole

John Deere - Electronic Fishing Pole

$49.95 NZD $69.95 NZD
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John Deere - Electronic Fishing Pole $49.95 NZD $69.95 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$11.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $11.95 NZD $24.95 NZD
Sunshine / 6-12 Months Retro Surfing / 6-12 Months