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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned. Please read our full returns/refund policy for more information. 

Sale
This ergoPouch sleep suit bag is designed for toddlers who are walking, and pre-schoolers transitioning to a big bed.
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$89.99 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $89.99 NZD $112.95 NZD
Petit Pretzel / 8-24 Months Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Willow / 8-24 Months Dragonflies / 8-24 Months
Sale
Woolbabe - Duvet Sleep Suit

Woolbabe - Duvet Sleep Suit

$139.99 NZD $159.00 NZD
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Woolbabe - Duvet Sleep Suit $139.99 NZD $159.00 NZD
Shell Mermaids / 1 years Glacier / 1 years Flax Zealandia / 1 years Dusk Wilderness / 1 years Sage Bugs / 1 years Tide / 1 years Midnight Stripe / 1 years Pebble Stripe / 1 years Dusk / 1 years Karekare / 1 years Fern / 4 years
Sale
Pink and beige striped hooded towel on a white background
Crywolf - Hooded Towel

Crywolf - Hooded Towel

$54.99 NZD $69.95 NZD
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Crywolf - Hooded Towel $54.99 NZD $69.95 NZD
Candy Stripe Sea Stripe
Sale
A baby hooded towel with red lobsters on a plain whitebackground.
Crywolf - Baby Hooded Towel

Crywolf - Baby Hooded Towel

$44.95 NZD $59.95 NZD
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Crywolf - Baby Hooded Towel $44.95 NZD $59.95 NZD
Little Lobsters Crywolf Lucky Days Lucky Picnic
Sale
Mushie - Kids Mini Backpack

Mushie - Kids Mini Backpack

$34.50 NZD $68.95 NZD
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Mushie - Kids Mini Backpack $34.50 NZD $68.95 NZD
Natural Fog
Sold Out
GoBe - Lunchbox

GoBe - Lunchbox

Sold Out
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GoBe - Lunchbox Sold Out
Blueberry Blue Pink Watermelon
Sale
Babu - Merino Booties

Babu - Merino Booties

$14.99 NZD $22.95 NZD
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Babu - Merino Booties $14.99 NZD $22.95 NZD
Walnut Sage Denim
Sale
Crywolf - Everywhere Zip Up Towel

Crywolf - Everywhere Zip Up Towel

$59.99 NZD $79.95 NZD
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Crywolf - Everywhere Zip Up Towel $59.99 NZD $79.95 NZD
Pink Navy
Sale
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$99.99 NZD $165.00 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $99.99 NZD $165.00 NZD
Blinky Space Blinky Silver Blinky-Milk
Sale
Made for babies once they have started rolling. A great transition swaddle from the newborn stage.
Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

$59.99 NZD $99.95 NZD
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Love to Dream - Swaddle Up Transitional Suit 2.5 Tog $59.99 NZD $99.95 NZD
Sale
Box of Franjos Kitchen tea for the mum hustle on a white background
Franjos Kitchen - Pick Me Up Mama Tea

Franjos Kitchen - Pick Me Up Mama Tea

$19.99 NZD $39.95 NZD
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Franjos Kitchen - Pick Me Up Mama Tea $19.99 NZD $39.95 NZD
Sale
Mint green box of franjos Kitchen Breastfeeding Mama Tea on a white background
Franjos Kitchen - Breastfeeding Mama Tea

Franjos Kitchen - Breastfeeding Mama Tea

$19.99 NZD $39.95 NZD
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Franjos Kitchen - Breastfeeding Mama Tea $19.99 NZD $39.95 NZD
Sale
Franjos Kitchen - Raspberry & White Choc Mama Biscuits

Franjos Kitchen - Raspberry & White Choc Mama Biscuits

$19.99 NZD $34.95 NZD
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Franjos Kitchen - Raspberry & White Choc Mama Biscuits $19.99 NZD $34.95 NZD
Sale
Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits

Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits

$12.99 NZD $34.95 NZD
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Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits $12.99 NZD $34.95 NZD
Sale
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$16.99 NZD $23.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $16.99 NZD $23.95 NZD
Clumsy Hans / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Little Mermaid / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Sale
Bedhead Heritage - Children's Reversible Bucket Hat - CLEARANCE

Bedhead Heritage - Children's Reversible Bucket Hat - CLEARANCE

$25.00 NZD $42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat - CLEARANCE $25.00 NZD $42.95 NZD
Finley / 6-12 Months (46-50cm) Charliee / 6-13 Years (58-62cm) Leo / 3-6 Years (54-58cm) Noah / 6-13 Years (58-62cm) Moss / 3-6 Years (54-58cm) Gwen / 6-12 Months (46-50cm) Frankie / 6-12 Months (46-50cm)
Sale
Pink tumbler with yellow lid and handle on a white background
Tumblii - Match Your Mumma Tumblers

Tumblii - Match Your Mumma Tumblers

$35.99 NZD $39.99 NZD
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Tumblii - Match Your Mumma Tumblers $35.99 NZD $39.99 NZD
Pink Blue
Sold Out
GoBeSmallSnackSpinner-Mint
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

Sold Out
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GoBe - Small Snack Spinner Sold Out
Grey Coral Mint Green
Sale
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$49.95 NZD $59.95 NZD
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GoBe - Large Snack Spinner $49.95 NZD $59.95 NZD
Coral Mint Blue Purple
Sale
A hat for grandmas to wear. Dark green with the words in white saying 'g-ma'.
Mum Club Cap

Mum Club Cap

$44.95 NZD $56.00 NZD
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Mum Club Cap $44.95 NZD $56.00 NZD
Sale
Babu - Footless Onesie Zipsuit

Babu - Footless Onesie Zipsuit

$19.99 NZD $32.00 NZD
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Babu - Footless Onesie Zipsuit $19.99 NZD $32.00 NZD
Chubby Bear / 0-3 Months Ditsy Floral / 0-3 Months Marigold Star / 0-3 Months
Sale
Babu - Long Sleeve Bodysuit

Babu - Long Sleeve Bodysuit

$19.99 NZD $29.95 NZD
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Babu - Long Sleeve Bodysuit $19.99 NZD $29.95 NZD
Chubby Bear / 0-3 Months Ditsy Floral / 0-3 Months Sage Contrast / 0-3 Months Petal Contrast / 0-3 Months
Sale
Crywolf - Long Sleeve Swimsuit

Crywolf - Long Sleeve Swimsuit

$44.99 NZD $69.95 NZD
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Crywolf - Long Sleeve Swimsuit $44.99 NZD $69.95 NZD
Berry Garden / 1 Years Pop Colourblock / 1 Years Sky Blue Stripe / 1 Years Strawberry Splash / 1 Years
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

$44.50 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat $44.50 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
Sale
B.Box - Fill & Feed

B.Box - Fill & Feed

$19.99 NZD $29.95 NZD
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B.Box - Fill & Feed $19.99 NZD $29.95 NZD
Blush Lullaby Blue Peony Sage
Sale
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$19.99 NZD $26.95 NZD
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Chai Baby - Kids Cup $19.99 NZD $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Dangerous Dino Emergency Services
Sold Out
Zazu - Wally Night Light & Melody Projector

Zazu - Wally Night Light & Melody Projector

Sold Out
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Zazu - Wally Night Light & Melody Projector Sold Out
Pink
Sale
This ergoPouch sleep suit bag is designed for toddlers who are walking, and pre-schoolers transitioning to a big bed.
Ergopouch - Sleep Suit Bag 3.5 Tog - CLEARANCE

Ergopouch - Sleep Suit Bag 3.5 Tog - CLEARANCE

$89.99 NZD $119.95 NZD
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Ergopouch - Sleep Suit Bag 3.5 Tog - CLEARANCE $89.99 NZD $119.95 NZD
Petit Pretzel / 8-24 Months Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months
Sale
Lulla Sleep Owl - (seconds half price!)

Lulla Sleep Owl - (seconds half price!)

$39.99 NZD $79.99 NZD
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Lulla Sleep Owl - (seconds half price!) $39.99 NZD $79.99 NZD
Sale
A periwinkle coloured beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Alpine Beanie

Crywolf - Alpine Beanie

$22.50 NZD $44.95 NZD
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Crywolf - Alpine Beanie $22.50 NZD $44.95 NZD
Periwinkle / Small (52cm) Fern / Small (52cm)
Sale
A mauve speckled beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Pom Pom Beanie

Crywolf - Pom Pom Beanie

$22.50 NZD $44.95 NZD
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Crywolf - Pom Pom Beanie $22.50 NZD $44.95 NZD
Blue Speckle / Small (52cm) Mauve Speckle / Small (52cm)
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $19.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $19.95 NZD
Green Blue Magenta Indigo Aqua
Sale
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

$47.96 NZD $59.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance $47.96 NZD $59.95 NZD
Sage / 0-3 Months Berries / 0-3 Months
Sale
ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

$54.99 NZD $69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance $54.99 NZD $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 8-24 Months Honey Bee / 8-24 Months
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

$59.99 NZD $89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance $59.99 NZD $89.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 3-12 Months
Sale
Lamington - Merino Wool Cable Tights

Lamington - Merino Wool Cable Tights

$34.95 NZD $44.94 NZD
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Lamington - Merino Wool Cable Tights $34.95 NZD $44.94 NZD
6-12 Months / Grey Marle 6-12 Months / Cherry Blossom 6-12 Months / Oatmeal 6-12 Months / Cream
Sale
Mushie - Ribbed Baby Beanie 0-3 Months

Mushie - Ribbed Baby Beanie 0-3 Months

$14.99 NZD $29.95 NZD
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Mushie - Ribbed Baby Beanie 0-3 Months $14.99 NZD $29.95 NZD
Ivory Mustard Melange Grey Melange Cedar Blush
Sale
NUK for Nature Silicone Soother Twin Pack

NUK for Nature Silicone Soother Twin Pack

$18.95 NZD $20.95 NZD
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NUK for Nature Silicone Soother Twin Pack $18.95 NZD $20.95 NZD
Olive / 0-6 Months Rust / 0-6 Months
Sale
The Natural Patch - FocusPatch- Focus Enhancing Stickers

The Natural Patch - FocusPatch- Focus Enhancing Stickers

from $4.99 NZD $23.95 NZD
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The Natural Patch - FocusPatch- Focus Enhancing Stickers from $4.99 NZD $23.95 NZD
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat - CLEARANCE

Bedhead Heritage - Baby & Toddler Reversible Flap Hat - CLEARANCE

$25.00 NZD $42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat - CLEARANCE $25.00 NZD $42.95 NZD
Spring Melody / 3-6 Months (42-46cm) Alice / 3-6 Months (42-46cm) Farah / 3-6 Months (42-46cm)
Sale
A pink bamboo children's cup with a silicone lid and a red straw, decorated with dinosaur patterns and the brand name 'Chai Baby' displayed on the front.
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$17.99 NZD $24.95 NZD
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Chai Baby - Babycino & Fluffy Cup $17.99 NZD $24.95 NZD
Dangerous Dino Chai Baby Space Emergency Services
Brown teddy bear with a brown bow on a white background
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

from $59.99 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder from $59.99 NZD
Sale
Bibado - Double Dribble Bib - CLEARANCE

Bibado - Double Dribble Bib - CLEARANCE

$9.99 NZD $19.95 NZD
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Bibado - Double Dribble Bib - CLEARANCE $9.99 NZD $19.95 NZD
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

from $29.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs from $29.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows Peppa Pig George Pig
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$12.47 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $12.47 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
Sale
Bibado- Attachable Cutlery - CLEARANCE

Bibado- Attachable Cutlery - CLEARANCE

$8.50 NZD $22.00 NZD
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Bibado- Attachable Cutlery - CLEARANCE $8.50 NZD $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Sale
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$39.95 NZD $59.95 NZD
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Buki Baby - Club Shades (2-5Y) $39.95 NZD $59.95 NZD
Black Green Pink Brown
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$29.99 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $29.99 NZD $44.95 NZD
Pink Jelly