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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned. Please read our full returns/refund policy for more information. 

Sale
Woolbabe - Duvet Sleep Suit

Woolbabe - Duvet Sleep Suit

$129.99 NZD $159.00 NZD
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Woolbabe - Duvet Sleep Suit $129.99 NZD $159.00 NZD
Shell Mermaids / 1 years Glacier / 1 years Flax Zealandia / 1 years Dusk Wilderness / 1 years Sage Bugs / 1 years Mauve Manuka / 1 years Tide / 1 years Midnight Stripe / 1 years Pebble Stripe / 1 years Dusk / 1 years Karekare / 1 years Fern / 4 years
Sale
Woolbabe - 3 Seasons Sleep Suit

Woolbabe - 3 Seasons Sleep Suit

$109.95 NZD $129.00 NZD
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Woolbabe - 3 Seasons Sleep Suit $109.95 NZD $129.00 NZD
Dusk Stars / 1 year Tekapo Stars / 1 year Pebble Stripe / 1 year Tide / 1 year Kowhai / 4 years
Sale
This ergoPouch sleep suit bag is designed for toddlers who are walking, and pre-schoolers transitioning to a big bed.
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$89.99 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $89.99 NZD $112.95 NZD
Petit Pretzel / 8-24 Months Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Willow / 8-24 Months Dragonflies / 8-24 Months
Sale
Pink and beige striped hooded towel on a white background
Crywolf - Hooded Towel

Crywolf - Hooded Towel

$54.99 NZD $69.95 NZD
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Crywolf - Hooded Towel $54.99 NZD $69.95 NZD
Candy Stripe Sea Stripe
Sale
A baby hooded towel with red lobsters on a plain whitebackground.
Crywolf - Baby Hooded Towel

Crywolf - Baby Hooded Towel

$44.95 NZD $59.95 NZD
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Crywolf - Baby Hooded Towel $44.95 NZD $59.95 NZD
Little Lobsters Crywolf Lucky Days Lucky Picnic
Sale
Mushie - Kids Mini Backpack

Mushie - Kids Mini Backpack

$39.99 NZD $68.95 NZD
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Mushie - Kids Mini Backpack $39.99 NZD $68.95 NZD
Roman Green Natural Fog Tradewinds
Sale
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$29.95 NZD $49.95 NZD
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Rockit - Wooshh Sound Soother $29.95 NZD $49.95 NZD
Sale
GoBe - Lunchbox

GoBe - Lunchbox

$59.95 NZD $69.95 NZD
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GoBe - Lunchbox $59.95 NZD $69.95 NZD
Blueberry Blue Pink Watermelon
Sale
Babu - Merino Booties

Babu - Merino Booties

$19.99 NZD $22.95 NZD
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Babu - Merino Booties $19.99 NZD $22.95 NZD
Walnut Sage Denim
Sale
Crywolf - Everywhere Zip Up Towel

Crywolf - Everywhere Zip Up Towel

$59.99 NZD $79.95 NZD
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Crywolf - Everywhere Zip Up Towel $59.99 NZD $79.95 NZD
Pink Navy
Sale
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$119.99 NZD $165.00 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $119.99 NZD $165.00 NZD
Blinky Space Blinky Silver Blinky-Milk
Sale
Love To Dream - Swaddle Up Transitional Bag 2.5 Tog

Love To Dream - Swaddle Up Transitional Bag 2.5 Tog

$69.99 NZD $89.95 NZD
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Love To Dream - Swaddle Up Transitional Bag 2.5 Tog $69.99 NZD $89.95 NZD
Dreamer / Medium White / X-Large
Sale
Made for babies once they have started rolling. A great transition swaddle from the newborn stage.
Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

$79.99 NZD $99.95 NZD
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Love to Dream - Swaddle Up Transitional Suit 2.5 Tog $79.99 NZD $99.95 NZD
Sale
Box of Franjos Kitchen tea for the mum hustle on a white background
Franjos Kitchen - Pick Me Up Mama Tea

Franjos Kitchen - Pick Me Up Mama Tea

from $19.95 NZD $39.95 NZD
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Franjos Kitchen - Pick Me Up Mama Tea from $19.95 NZD $39.95 NZD
Sale
Mint green box of franjos Kitchen Breastfeeding Mama Tea on a white background
Franjos Kitchen - Breastfeeding Mama Tea

Franjos Kitchen - Breastfeeding Mama Tea

$29.95 NZD $39.95 NZD
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Franjos Kitchen - Breastfeeding Mama Tea $29.95 NZD $39.95 NZD
Sale
Franjos Kitchen - Raspberry & White Choc Mama Biscuits

Franjos Kitchen - Raspberry & White Choc Mama Biscuits

$24.95 NZD $34.95 NZD
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Franjos Kitchen - Raspberry & White Choc Mama Biscuits $24.95 NZD $34.95 NZD
Sale
Franjos Kitchen - Triple Choc Mama Biscuits

Franjos Kitchen - Triple Choc Mama Biscuits

$24.95 NZD $34.95 NZD
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Franjos Kitchen - Triple Choc Mama Biscuits $24.95 NZD $34.95 NZD
Sale
Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits

Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits

$22.92 NZD $34.95 NZD
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Franjos Kitchen - GLUTEN FREE Currant & Coconut Mama Biscuits $22.92 NZD $34.95 NZD
Sale
Franjos Kitchen - Chocolate Chip Mama Biscuits

Franjos Kitchen - Chocolate Chip Mama Biscuits

$22.99 NZD $34.95 NZD
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Franjos Kitchen - Chocolate Chip Mama Biscuits $22.99 NZD $34.95 NZD
Sold Out
The Milk Collective Cookies that help with lactation supply. Oaty Milk Choc Chip flavour.
The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits

The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits

Sold Out
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The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits Sold Out
Sale
The Petite Ears Mixed Veggies is part of the first taste range for babies. It is a great first food option to introduce fruit and veggies into their solids routine.
Petite Eats - Mixed Veggies Baby Puree Powder

Petite Eats - Mixed Veggies Baby Puree Powder

$2.50 NZD $3.95 NZD
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Petite Eats - Mixed Veggies Baby Puree Powder $2.50 NZD $3.95 NZD
Sold Out
hydrate-350ml-body-lotion
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

Sold Out
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B.Box Body - Hydrate Body Lotion | 350ml Sold Out
Sale
Viva La Vulva - Postpartum Peri Wash Cleansing Bottle

Viva La Vulva - Postpartum Peri Wash Cleansing Bottle

$17.99 NZD $32.95 NZD
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Viva La Vulva - Postpartum Peri Wash Cleansing Bottle $17.99 NZD $32.95 NZD
Sold Out
Viva La Vulva - Postpartum Padsicle Gel

Viva La Vulva - Postpartum Padsicle Gel

Sold Out
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Viva La Vulva - Postpartum Padsicle Gel Sold Out
Sold Out
Viva La Vulva - Healing Spray Kit

Viva La Vulva - Healing Spray Kit

Sold Out
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Viva La Vulva - Healing Spray Kit Sold Out
Sale
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $23.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $18.95 NZD $23.95 NZD
Clumsy Hans / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Little Mermaid / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Sale
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$29.99 NZD $42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat $29.99 NZD $42.95 NZD
Finley / 6-12 Months (46-50cm) Charliee / 3-6 Years (54-58cm) Leo / 3-6 Years (54-58cm) Noah / 1-3 Years (50-54cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm)
Sale
Pink tumbler with yellow lid and handle on a white background
Tumblii - Match Your Mumma Tumblers

Tumblii - Match Your Mumma Tumblers

$35.99 NZD $39.99 NZD
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Tumblii - Match Your Mumma Tumblers $35.99 NZD $39.99 NZD
Pink Blue
Sale
GoBeSmallSnackSpinner-Mint
GoBe - Small Snack Spinner

GoBe - Small Snack Spinner

$39.95 NZD $49.95 NZD
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GoBe - Small Snack Spinner $39.95 NZD $49.95 NZD
Grey Coral Mint Green
Sale
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$49.95 NZD $59.95 NZD
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GoBe - Large Snack Spinner $49.95 NZD $59.95 NZD
Coral Mint Blue Purple
Sale
A hat for grandmas to wear. Dark green with the words in white saying 'g-ma'.
Mum Club Cap

Mum Club Cap

$44.95 NZD $56.00 NZD
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Mum Club Cap $44.95 NZD $56.00 NZD
Sale
Babu - Footless Onesie Zipsuit

Babu - Footless Onesie Zipsuit

$28.99 NZD $32.00 NZD
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Babu - Footless Onesie Zipsuit $28.99 NZD $32.00 NZD
Chubby Bear / 0-3 Months Ditsy Floral / 0-3 Months Marigold Star / 0-3 Months
Sale
Babu - Long Sleeve Bodysuit

Babu - Long Sleeve Bodysuit

$25.95 NZD $29.95 NZD
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Babu - Long Sleeve Bodysuit $25.95 NZD $29.95 NZD
Chubby Bear / 0-3 Months Ditsy Floral / 0-3 Months Sage Contrast / 0-3 Months Petal Contrast / 0-3 Months
Sale
Crywolf - Long Sleeve Swimsuit

Crywolf - Long Sleeve Swimsuit

$49.99 NZD $69.95 NZD
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Crywolf - Long Sleeve Swimsuit $49.99 NZD $69.95 NZD
Berry Garden / 1 Years Pop Colourblock / 1 Years Sky Blue Stripe / 1 Years Strawberry Splash / 1 Years
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

from $56.99 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat from $56.99 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
Sale
B.Box - Wrist Teether

B.Box - Wrist Teether

$12.99 NZD $16.95 NZD
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B.Box - Wrist Teether $12.99 NZD $16.95 NZD
Peony Lullaby Blue
Sale
B.Box - Fill & Feed

B.Box - Fill & Feed

$21.99 NZD $29.95 NZD
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B.Box - Fill & Feed $21.99 NZD $29.95 NZD
Blush Lullaby Blue Peony Sage
Sale
insulated-flip-top-1l-bottle-pool-side
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$39.99 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $39.99 NZD $69.95 NZD
Pool Side
Sold Out
Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle

Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle

Sold Out
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Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle Sold Out
Sale
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$21.95 NZD $26.95 NZD
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Chai Baby - Kids Cup $21.95 NZD $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Dangerous Dino Emergency Services
Sale
Zazu - Wally Night Light & Melody Projector

Zazu - Wally Night Light & Melody Projector

$34.95 NZD $54.95 NZD
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Zazu - Wally Night Light & Melody Projector $34.95 NZD $54.95 NZD
Pink
Sale
This ergoPouch sleep suit bag is designed for toddlers who are walking, and pre-schoolers transitioning to a big bed.
Ergopouch - Sleep Suit Bag 3.5 Tog - CLEARANCE

Ergopouch - Sleep Suit Bag 3.5 Tog - CLEARANCE

$99.99 NZD $119.95 NZD
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Ergopouch - Sleep Suit Bag 3.5 Tog - CLEARANCE $99.99 NZD $119.95 NZD
Petit Pretzel / 8-24 Months Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months
Sale
Lulla Sleep Owl - (seconds half price!)

Lulla Sleep Owl - (seconds half price!)

$39.99 NZD $79.99 NZD
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Lulla Sleep Owl - (seconds half price!) $39.99 NZD $79.99 NZD
Colour Me Kids - Washable Colouring In Tablecloth Set

Colour Me Kids - Washable Colouring In Tablecloth Set

from $59.99 NZD
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Colour Me Kids - Washable Colouring In Tablecloth Set from $59.99 NZD
Sale
A periwinkle coloured beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Alpine Beanie

Crywolf - Alpine Beanie

$29.95 NZD $44.95 NZD
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Crywolf - Alpine Beanie $29.95 NZD $44.95 NZD
Periwinkle / Small (52cm) Fern / Small (52cm)
Sale
A mauve speckled beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Pom Pom Beanie

Crywolf - Pom Pom Beanie

$29.95 NZD $44.95 NZD
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Crywolf - Pom Pom Beanie $29.95 NZD $44.95 NZD
Blue Speckle / Small (52cm) Mauve Speckle / Small (52cm)
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $19.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $19.95 NZD
Green Blue Magenta Indigo Aqua
Sale
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

$47.96 NZD $59.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance $47.96 NZD $59.95 NZD
Sage / 0-3 Months Berries / 0-3 Months