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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Sale
Bellema Wearable Electric Breast Pump

Bellema Wearable Electric Breast Pump

$199.95 NZD $249.95 NZD
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Bellema Wearable Electric Breast Pump $199.95 NZD $249.95 NZD
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$54.95 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $54.95 NZD $69.95 NZD
Wildflower Rose Manuka Plum Manuka Peach Manuka
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $25.00 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $25.00 NZD
Green Blue Magenta Indigo Aqua
Sale
Bibado - Dawn The Dinosaur Teether

Bibado - Dawn The Dinosaur Teether

$15.00 NZD $24.95 NZD
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Bibado - Dawn The Dinosaur Teether $15.00 NZD $24.95 NZD
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$15.00 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $15.00 NZD $29.95 NZD
Duck Egg Powder Rose Sage Marigold Nude Peacock
Sale
Bibado - Double Dribble Bib - CLEARANCE

Bibado - Double Dribble Bib - CLEARANCE

$10.00 NZD $19.95 NZD
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Bibado - Double Dribble Bib - CLEARANCE $10.00 NZD $19.95 NZD
Sale
Frigg - Latex Pacifier Twin Pack | Fairytale Collection

Frigg - Latex Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $22.95 NZD
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Frigg - Latex Pacifier Twin Pack | Fairytale Collection $18.95 NZD $22.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months)
Sale
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $22.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $18.95 NZD $22.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Sale
A periwinkle coloured beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Alpine Beanie

Crywolf - Alpine Beanie

$34.95 NZD $44.95 NZD
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Crywolf - Alpine Beanie $34.95 NZD $44.95 NZD
Periwinkle / Small (52cm) Fern / Small (52cm)
Sale
A mauve speckled beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Pom Pom Beanie

Crywolf - Pom Pom Beanie

$34.95 NZD $44.95 NZD
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Crywolf - Pom Pom Beanie $34.95 NZD $44.95 NZD
Blue Speckle / Small (52cm) Mauve Speckle / Small (52cm)
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$30.00 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $30.00 NZD $39.95 NZD
Alice / 3-6 Months (42-46cm) Autumn Peony / 1-3 Years (50-54cm) Charliee / 3-6 Months (42-46cm) Frankie / 0-3 Months (38-42cm) Freya / 1-3 Years (50-54cm) Faith / 3-6 Months (42-46cm) Gwen / 0-3 Months (38-42cm) Sammy / 0-3 Months (38-42cm)
Sale
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

$47.96 NZD $59.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance $47.96 NZD $59.95 NZD
Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Sale
ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

$59.95 NZD $69.95 NZD
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ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog $59.95 NZD $69.95 NZD
Sunny / 3-12 Months Blue Ocean / 3-12 Months
Sale
ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

$55.96 NZD $69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance $55.96 NZD $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 8-24 Months Honey Bee / 8-24 Months
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

$71.96 NZD $89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance $71.96 NZD $89.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 3-12 Months Honey Bee / 8-24 Months
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

$65.21 NZD $86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance $65.21 NZD $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months
Sale
Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

$85.56 NZD $106.95 NZD
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Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance $85.56 NZD $106.95 NZD
Berries / 8-24 Months
Sale
Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

$55.95 NZD $69.95 NZD
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Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE $55.95 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

$30.00 NZD $49.99 NZD
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Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton $30.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
lactation-vanilla-latte
The Milk Collective - Vanilla Lactation Drink 300g

The Milk Collective - Vanilla Lactation Drink 300g

from $29.95 NZD
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The Milk Collective - Vanilla Lactation Drink 300g from $29.95 NZD
Sale
Viva La Vulva - Postpartum Peri Wash Cleansing Bottle

Viva La Vulva - Postpartum Peri Wash Cleansing Bottle

$26.36 NZD $32.95 NZD
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Viva La Vulva - Postpartum Peri Wash Cleansing Bottle $26.36 NZD $32.95 NZD
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$15.00 NZD $42.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle $15.00 NZD $42.95 NZD
Bruges Latte Strassen Steel Trondheim Black Kirov Snow Leopard Kalyan Brown Leopard
Sale
Lamington - Merino Wool Cable Tights

Lamington - Merino Wool Cable Tights

from $34.95 NZD $39.95 NZD
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Lamington - Merino Wool Cable Tights from $34.95 NZD $39.95 NZD
6-12 Months / Grey Marle 6-12 Months / Cherry Blossom 6-12 Months / Oatmeal
Sale
Lactamo - Breastfeeding Ball

Lactamo - Breastfeeding Ball

$59.95 NZD $69.95 NZD
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Lactamo - Breastfeeding Ball $59.95 NZD $69.95 NZD
Sale
Sleepytot -Suction Bowl & Wooden Spoon Set

Sleepytot -Suction Bowl & Wooden Spoon Set

$15.00 NZD $24.95 NZD
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Sleepytot -Suction Bowl & Wooden Spoon Set $15.00 NZD $24.95 NZD
Dusty Blue Mint Pink Grey
Sale
BBcino - BBcino Cup 120ml

BBcino - BBcino Cup 120ml

$19.95 NZD $24.95 NZD
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BBcino - BBcino Cup 120ml $19.95 NZD $24.95 NZD
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$29.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $29.95 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Stripe / 0-3 Months (37cm)
Sale
Moogoo - Baby Fast-Absorbing Lotion with Ceramides

Moogoo - Baby Fast-Absorbing Lotion with Ceramides

$12.50 NZD $24.95 NZD
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Moogoo - Baby Fast-Absorbing Lotion with Ceramides $12.50 NZD $24.95 NZD
Sale
Bumkins - Clear Travel Bags 3pk

Bumkins - Clear Travel Bags 3pk

$18.95 NZD $22.95 NZD
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Bumkins - Clear Travel Bags 3pk $18.95 NZD $22.95 NZD
Jungle Lace Tropical Cacti Ocean Life Floral
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$84.71 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $84.71 NZD $112.95 NZD
Berries / 3-12 Months Doggos / 3-12 Months
Sale
Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

$45.00 NZD $69.95 NZD
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Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE $45.00 NZD $69.95 NZD
Fallen Leaves / 6-12 Months Geo Jumble / 6-12 Months Some Bunny Loves You / 6-12 Months Chickadees / 6-12 Months
Sale
Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

$45.00 NZD $69.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE $45.00 NZD $69.99 NZD
Chickadees / 6-12 months Fallen Leaves / 6-12 months Geo Jumble / 6-12 months Some Bunny Loves Me / 6-12 months
Sale
Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

$55.95 NZD $69.95 NZD
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Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE $55.95 NZD $69.95 NZD
Candy Pink Cool Mint
Sale
Bubba Blue - Swaddle Suit Light Weight Air

Bubba Blue - Swaddle Suit Light Weight Air

$24.95 NZD $44.95 NZD
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Bubba Blue - Swaddle Suit Light Weight Air $24.95 NZD $44.95 NZD
Grey White
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$39.95 NZD $44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $39.95 NZD $44.95 NZD
Purple Jelly Pink Jelly Green Jelly
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$44.95 NZD $79.95 NZD
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Classical Child - Silicone Beach Bucket & Toys Set $44.95 NZD $79.95 NZD
Skip Hop - Spark Backpack

Skip Hop - Spark Backpack

$54.90 NZD
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Skip Hop - Spark Backpack $54.90 NZD
Sale
Skip Hop - Clarion Diaper Backpack

Skip Hop - Clarion Diaper Backpack

$159.95 NZD $189.00 NZD
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Skip Hop - Clarion Diaper Backpack $159.95 NZD $189.00 NZD
Sale
Skip Hop - Baby Activity Gyms

Skip Hop - Baby Activity Gyms

$169.95 NZD $199.95 NZD
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Skip Hop - Baby Activity Gyms $169.95 NZD $199.95 NZD
My Carry Potty - Portable Carry Potty

My Carry Potty - Portable Carry Potty

from $59.95 NZD
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My Carry Potty - Portable Carry Potty from $59.95 NZD
Blush Beige Sage Grey Pink Dragon Penguin Dinosaur Cat
Sale
My Carry Potty - Toilet Training Seat

My Carry Potty - Toilet Training Seat

$34.95 NZD $39.95 NZD
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My Carry Potty - Toilet Training Seat $34.95 NZD $39.95 NZD
Sale
My Carry Potty - Toilet Training Step Stool

My Carry Potty - Toilet Training Step Stool

$29.95 NZD $34.94 NZD
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My Carry Potty - Toilet Training Step Stool $29.95 NZD $34.94 NZD
Sale
The baby shusher uses white noise to shh your baby back to sleep or break them out of a crying spell for 30 minutes.
Baby Shusher

Baby Shusher

$49.95 NZD $59.95 NZD
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Baby Shusher $49.95 NZD $59.95 NZD
Sale
Bibado- Attachable Cutlery - CLEARANCE

Bibado- Attachable Cutlery - CLEARANCE

$11.00 NZD $22.00 NZD
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Bibado- Attachable Cutlery - CLEARANCE $11.00 NZD $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Sale
artic-adventures-bundle-bibado
Bibado - Coverall Bib & Attachable Cutlery Bundle - CLEARANCE HALF PRICE

Bibado - Coverall Bib & Attachable Cutlery Bundle - CLEARANCE HALF PRICE

$30.00 NZD $60.00 NZD
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Bibado - Coverall Bib & Attachable Cutlery Bundle - CLEARANCE HALF PRICE $30.00 NZD $60.00 NZD
Arctic Adventures Over the Rainbow Woodlands
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$15.00 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $15.00 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
Sale
Bibado - Coverall Bib with Short Sleeves - CLEARANCE

Bibado - Coverall Bib with Short Sleeves - CLEARANCE

$25.00 NZD $39.95 NZD
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Bibado - Coverall Bib with Short Sleeves - CLEARANCE $25.00 NZD $39.95 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Sale
Bibado - Coverall Bib with Long Sleeves - CLEARANCE

Bibado - Coverall Bib with Long Sleeves - CLEARANCE

$25.00 NZD $39.95 NZD
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Bibado - Coverall Bib with Long Sleeves - CLEARANCE $25.00 NZD $39.95 NZD
Woodlands Arctic Adventures Over the Rainbow Oceans of Fun Speedy Dinos