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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

Lila Jasmine - Lactation Bars - Berry & White Chocolate

Lila Jasmine - Lactation Bars - Berry & White Chocolate

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Lila Jasmine - Lactation Bars - Berry & White Chocolate Sold Out
the-gigi-bag-neoprene-tote-bag-black-beige
Prene - The Gigi Bag Neoprene Tote Bag

Prene - The Gigi Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Gigi Bag Neoprene Tote Bag $99.95 NZD
The Prene Saturday bag is the perfect baby or overnight bag for parents. It has 14 compartments and insulated bottle pockets too, making it practical yet stylish for parents on the go.
Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

$249.00 NZD
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Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag $249.00 NZD
Frog and rainbow nuk space soother made for babies ages 0-6months with sensitive skin.
NUK - Space Silicone Soother

NUK - Space Silicone Soother

$15.95 NZD
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NUK - Space Silicone Soother $15.95 NZD
This Prene Sunday Bag is a versatile, vegan-friendly diaper bag with 14 pockets, a matching mini bag, changing mat, and a separate bottom compartment.
Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

$199.99 NZD
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Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag $199.99 NZD
An ideal learner bottle to transition to after babies come off the bottle.
NUK for Nature Learner Bottle | 150ml

NUK for Nature Learner Bottle | 150ml

$23.95 NZD
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NUK for Nature Learner Bottle | 150ml $23.95 NZD
Nude Sage
NUK for Nature baby bottle gives the baby the same drinking sensation as at a parent’s breast. Recommended by paediatricians and midwives. 150ml Nude colour.
NUK - NUK for Nature Baby Bottle

NUK - NUK for Nature Baby Bottle

$23.95 NZD
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NUK - NUK for Nature Baby Bottle $23.95 NZD
150ml / Nude 150ml / Sage
This blue NUK Mini Magic Cup has a spill-proof 360° drinking rim, ergonomic handles, and a 160ml capacity, making it perfect for children 6+ months.
NUK - Mini Magic Cup | 160ml

NUK - Mini Magic Cup | 160ml

$22.95 NZD
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NUK - Mini Magic Cup | 160ml $22.95 NZD
Red Blue Green
Rectangular blue pouch with cartoon dog pattern on a white background
B.Box - Flexi Insulated Lunch Bag

B.Box - Flexi Insulated Lunch Bag

from $45.95 NZD
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B.Box - Flexi Insulated Lunch Bag from $45.95 NZD
Blue Playtime Marvel Spiderman The Little Mermaid Disney Frozen Harry Potter Batman B.Box Surfs Up Unicorn Dreams Morning Sky Deep Blue MVP Lilac Garden Basic Black
Haakaa - Multi-Size Silicone Colostrum Collector Pack

Haakaa - Multi-Size Silicone Colostrum Collector Pack

$36.49 NZD
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Haakaa - Multi-Size Silicone Colostrum Collector Pack $36.49 NZD
The Haakaa Silicone Feeding Spoon Attachment makes mealtime mess-free, gently dispensing baby food from pouches with a squeeze.
Haakaa - Silicone Pouch with Feeding Spoon

Haakaa - Silicone Pouch with Feeding Spoon

$21.95 NZD
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Haakaa - Silicone Pouch with Feeding Spoon $21.95 NZD
SiliconePenguinNasalAspirator
Haakaa - Silicone Penguin Nasal Aspirator

Haakaa - Silicone Penguin Nasal Aspirator

$22.95 NZD
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Haakaa - Silicone Penguin Nasal Aspirator $22.95 NZD
450ml-600ml-sport-spout-bottle-replacement-spout-2-pack
B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

$19.95 NZD
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B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml $19.95 NZD
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Navy Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Jet Zazi Lilac Zazi Bubble Gum Pink Zazi Sage
Bubblegum-KidsShades3
Zazi - Zazi Kids Shades 3+

Zazi - Zazi Kids Shades 3+

$34.95 NZD
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Zazi - Zazi Kids Shades 3+ $34.95 NZD
Zazi Almond Zazi Jet Zazi Sage Zazi Bubblegum Zazi Sunshine Zazi Lilac Zazi Blue Whale Zazi Navy
Nestling - Wee Pants Training Undies

Nestling - Wee Pants Training Undies

$24.95 NZD
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Nestling - Wee Pants Training Undies $24.95 NZD
Dusty Pink Floral / 2-3 Years Pink Hummingbird / 2-3 Years Nestling Dinosaurs / 2-3 Years Dogs on Holiday / 2-3 Years
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

from $18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks from $18.95 NZD
Yogasleep - Light To Rise 2.0 (no battery)

Yogasleep - Light To Rise 2.0 (no battery)

$99.95 NZD
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Yogasleep - Light To Rise 2.0 (no battery) $99.95 NZD
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Black Soft Lilac Oat Sunshine Sage Pink Hummingbird Pink Ditzy Moss Check Sky Check Velveteen Rabbit Bows
Nestling - Waterproof Quilted Play Mat

Nestling - Waterproof Quilted Play Mat

$49.95 NZD
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Nestling - Waterproof Quilted Play Mat $49.95 NZD
Nestling Dinosaurs Sage Pink Ditzy Moss Check Sky Check Velevteen Rabbit
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
jumbo-paint-brushes
Honeysticks - Jumbo Paintbrush Set

Honeysticks - Jumbo Paintbrush Set

$16.95 NZD
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Honeysticks - Jumbo Paintbrush Set $16.95 NZD
Noody Skincare - Soft Suds

Noody Skincare - Soft Suds

$29.00 NZD
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Noody Skincare - Soft Suds $29.00 NZD
noody-lotion-potion
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
noody-calm-balm
Noody Skincare - Calm Balm

Noody Skincare - Calm Balm

$35.00 NZD
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Noody Skincare - Calm Balm $35.00 NZD
my-first-paint-brush-set
Honeysticks - My First Paint Brush Set

Honeysticks - My First Paint Brush Set

Sold Out
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Honeysticks - My First Paint Brush Set Sold Out
ZenPatch-Mood-Calming-Stickers
The Natural Patch - ZenPatch Mood Calming Stickers

The Natural Patch - ZenPatch Mood Calming Stickers

from $15.95 NZD
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The Natural Patch - ZenPatch Mood Calming Stickers from $15.95 NZD
navy-bedhead-baby-legionnaire-flap-hat
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

$29.99 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat $29.99 NZD
Blush / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Navy / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
A 5mm Subo straw that allows for thinner foods like purees and yogurt to go through the opening.
Subo Straw - Clear

Subo Straw - Clear

from $6.95 NZD
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Subo Straw - Clear from $6.95 NZD
Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

$69.95 NZD
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Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag $69.95 NZD
Cool Grey / 0-3 Months Minty Bears / 0-3 Months Pinky Bears / 0-3 Months Some Bunny Loves You / 0-3 Months
Subo Food Bottle for babies and toddlers, minimizes mess, ideal for purees, smoothies, and soft foods. Reusable and non-squeeze design. Duck Egg colour
Subo Food Bottle

Subo Food Bottle

$44.95 NZD
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Subo Food Bottle $44.95 NZD
Duck Egg Blue Olive Pink Lavender Oatmeal Musk Blush Mint Grey
Chocolate lactation drink package from The Milk Collective on a beige background
The Milk Collective - Chocolate Lactation Drink 300g

The Milk Collective - Chocolate Lactation Drink 300g

$34.95 NZD
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The Milk Collective - Chocolate Lactation Drink 300g $34.95 NZD
lactation-caramel-latte
The Milk Collective - Caramel Lactation Drink 300g

The Milk Collective - Caramel Lactation Drink 300g

$34.95 NZD
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The Milk Collective - Caramel Lactation Drink 300g $34.95 NZD
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
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B.Box - Silicone Snack Cups $17.95 NZD
Forest Ocean Berry
The Natural Patch - StuffyPatch Congestion Relief Patch

The Natural Patch - StuffyPatch Congestion Relief Patch

from $15.95 NZD
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The Natural Patch - StuffyPatch Congestion Relief Patch from $15.95 NZD
Sleepy-Patch-Sleep-Promoting-Stickers
The Natural Patch - SleepyPatch Sleep Promoting Stickers

The Natural Patch - SleepyPatch Sleep Promoting Stickers

$25.95 NZD
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The Natural Patch - SleepyPatch Sleep Promoting Stickers $25.95 NZD
The Natural Patch - MagicPatch Itch Relief Patches

The Natural Patch - MagicPatch Itch Relief Patches

$25.95 NZD
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The Natural Patch - MagicPatch Itch Relief Patches $25.95 NZD
The Natural Patch - BuzzPatch Mosquito Repellent Patches

The Natural Patch - BuzzPatch Mosquito Repellent Patches

$17.95 NZD
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The Natural Patch - BuzzPatch Mosquito Repellent Patches $17.95 NZD
Honeysticks - Bath Crayon Super Jumbos

Honeysticks - Bath Crayon Super Jumbos

$21.95 NZD
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Honeysticks - Bath Crayon Super Jumbos $21.95 NZD
Solar Buddies - Spare Cap

Solar Buddies - Spare Cap

$3.95 NZD
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Solar Buddies - Spare Cap $3.95 NZD
Green Pink Blue
Honeysticks - Bath Drops

Honeysticks - Bath Drops

$25.95 NZD
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Honeysticks - Bath Drops $25.95 NZD
B.Box - Silicone Lunch Pocket

B.Box - Silicone Lunch Pocket

$16.95 NZD
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B.Box - Silicone Lunch Pocket $16.95 NZD
Ocean Forest Berry
Brolly Sheets -Snazzi Pants Day Trainers - Organic

Brolly Sheets -Snazzi Pants Day Trainers - Organic

$19.95 NZD
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Brolly Sheets -Snazzi Pants Day Trainers - Organic $19.95 NZD
Dino Dash / 1-2 Years Sprouty Sprout / 1-2 Years Sparkle Squad / 1-2 Years Hazy Daze / 1-2 Years Sprout / 1-2 Years Pink Bubblegum / 1-2 Years
Solar Buddies Applicator Clip

Solar Buddies Applicator Clip

$7.99 NZD
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Solar Buddies Applicator Clip $7.99 NZD
Pink Blue Green Black Purple Ruby Red
Medescan - L'il Booger Buster

Medescan - L'il Booger Buster

$99.95 NZD
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Medescan - L'il Booger Buster $99.95 NZD
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
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Yogasleep - Hushh+ $89.95 NZD
breathe-well
Absolute Essential - Breathe Well Essential Oil 10ml

Absolute Essential - Breathe Well Essential Oil 10ml

$34.95 NZD
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Absolute Essential - Breathe Well Essential Oil 10ml $34.95 NZD
deep-sleep-essential-oil-blend
Absolute Essential - Deep Sleep Essential Oil 10ml

Absolute Essential - Deep Sleep Essential Oil 10ml

$34.95 NZD
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Absolute Essential - Deep Sleep Essential Oil 10ml $34.95 NZD