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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

On The Go

Our top picked products that will help you whilst out and about and on the go.
Hackerlily Hipsurfer Carrier - Corduroy

Hackerlily Hipsurfer Carrier - Corduroy

$268.99 NZD
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Hackerlily Hipsurfer Carrier - Corduroy $268.99 NZD
Pink + Red Purple + Teal Moss + Tan
B.Box - 500ml Insulated Drink Bottle

B.Box - 500ml Insulated Drink Bottle

$49.95 NZD
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B.Box - 500ml Insulated Drink Bottle $49.95 NZD
Night Vision
Sale
The Ezi Snack 2-in-1 Stroller Organizer is designed to simplify your outings with baby, keeping both snacks and small essentials close at hand.
Ezimoov - Pram and Stroller Organiser

Ezimoov - Pram and Stroller Organiser

$44.99 NZD $54.99 NZD
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Ezimoov - Pram and Stroller Organiser $44.99 NZD $54.99 NZD
Beige electronic device suitable for breast massage to assist with breastfeeding with perforated design on a white background
Bbluv Mumpülse – Hot/Cold Lactation Massager

Bbluv Mumpülse – Hot/Cold Lactation Massager

$109.95 NZD
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Bbluv Mumpülse – Hot/Cold Lactation Massager $109.95 NZD
Two stacked square containers, one green and one blue, with strawberries inside on a white background.
Melii - Silicone Snack Container 2 Pack

Melii - Silicone Snack Container 2 Pack

$16.95 NZD
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Melii - Silicone Snack Container 2 Pack $16.95 NZD
Pink duffel bag with beige accents on a white background
Crywolf - Packable Duffel Bag

Crywolf - Packable Duffel Bag

$89.99 NZD
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Crywolf - Packable Duffel Bag $89.99 NZD
Love to Dream - Sleep Machine

Love to Dream - Sleep Machine

$119.99 NZD
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Love to Dream - Sleep Machine $119.99 NZD
Sale
Pretty Brave - Chloe Backpack

Pretty Brave - Chloe Backpack

$119.95 NZD $149.95 NZD
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Pretty Brave - Chloe Backpack $119.95 NZD $149.95 NZD
Natural Pebble Stone Pebble
Sale
Pretty Brave's much-loved Stella Baby Bag has been refreshed in a premium faux pebble leather, offering a refined and versatile option for any occasion. Spacious enough to fit all the essentials and more, the Stella comes with the thoughtful addition of a padded change mat, five handy internal pockets, a removable padded shoulder strap, and an insulated internal bottle holder.
Pretty Brave - Stella Baby Bag

Pretty Brave - Stella Baby Bag

$119.95 NZD $149.95 NZD
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Pretty Brave - Stella Baby Bag $119.95 NZD $149.95 NZD
Black Pebble Natural Pebble Stone Pebble
Nestling - Stainless Steel Jumbo Bento Box

Nestling - Stainless Steel Jumbo Bento Box

Sold Out
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Nestling - Stainless Steel Jumbo Bento Box Sold Out
Dusty Pink Dusty Blue Sage
Sale
Bedhead - CLEARANCE Baby & Toddler Bucket Hat (0-3Y)

Bedhead - CLEARANCE Baby & Toddler Bucket Hat (0-3Y)

$29.99 NZD $42.95 NZD
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Bedhead - CLEARANCE Baby & Toddler Bucket Hat (0-3Y) $29.99 NZD $42.95 NZD
Nestling - Stainless Steel Bento Box

Nestling - Stainless Steel Bento Box

$79.95 NZD
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Nestling - Stainless Steel Bento Box $79.95 NZD
Dusty Pink Dusty Blue Sage
Sold Out
Pretty Brave - Harper Cross Body Bag

Pretty Brave - Harper Cross Body Bag

Sold Out
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Pretty Brave - Harper Cross Body Bag Sold Out
Natural Pebble Stone Pebble
Help your baby to fall asleep with one of the 14 different pre-programmed melodies, like shushing, heartbeat sound or white noise.
Zazu - Suzy Deluxe Rechargeable Sound Machine

Zazu - Suzy Deluxe Rechargeable Sound Machine

$56.95 NZD
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Zazu - Suzy Deluxe Rechargeable Sound Machine $56.95 NZD
Sarah the ZAZU Sleep Trainer Clock uses colour, sound, and gentle movement to guide children toward healthy sleep habits and calmer mornings for everyone.
Zazu - Sarah the Sleeptrainer

Zazu - Sarah the Sleeptrainer

$72.95 NZD
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Zazu - Sarah the Sleeptrainer $72.95 NZD
Gray and black tissue box with open lid on a white background
LUMA - Easy Wipe Box

LUMA - Easy Wipe Box

$39.95 NZD
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LUMA - Easy Wipe Box $39.95 NZD
Iron Blue Blossom Pink Desert Taupe Snow White
Green socks with white patterns on a white background
Mosey - Crew Wool Baby Socks

Mosey - Crew Wool Baby Socks

$16.99 NZD
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Mosey - Crew Wool Baby Socks $16.99 NZD
Rook / 0-6 Months Night / 0-6 Months Plum / 0-6 Months Pixel / 0-6 Months
White humidifier with 'Crane' branding on a white background
Crane - Cool Mist Top Fill Humidifier 1.8L - White

Crane - Cool Mist Top Fill Humidifier 1.8L - White

$79.95 NZD
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Crane - Cool Mist Top Fill Humidifier 1.8L - White $79.95 NZD
White dry mist humidifier with 'Crane' branding on a white background
Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L

Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L

$99.95 NZD
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Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L $99.95 NZD
Pink and purple lunch box with a handle on a white background
Melii - Mini Bento Lunchbox

Melii - Mini Bento Lunchbox

$19.95 NZD
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Melii - Mini Bento Lunchbox $19.95 NZD
Pink Light Blue
Prene - The Haven Backpack

Prene - The Haven Backpack

$229.99 NZD
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Prene - The Haven Backpack $229.99 NZD
Lila Jasmine - Lactation Bars - Single Serve Bar

Lila Jasmine - Lactation Bars - Single Serve Bar

$4.99 NZD
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Lila Jasmine - Lactation Bars - Single Serve Bar $4.99 NZD
Sale
Pink tumbler with yellow lid and handle on a white background
Tumblii - Match Your Mumma Tumblers

Tumblii - Match Your Mumma Tumblers

$35.99 NZD $39.99 NZD
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Tumblii - Match Your Mumma Tumblers $35.99 NZD $39.99 NZD
Pink Blue
Set of cleaning brushes with a white container on a white background
Boon - Mod™ Bottle Brush Set

Boon - Mod™ Bottle Brush Set

$31.99 NZD
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Boon - Mod™ Bottle Brush Set $31.99 NZD
Pack of reusable snack bags with a shark design on a white background
Melii - Reusable Snack Bags

Melii - Reusable Snack Bags

$24.95 NZD
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Melii - Reusable Snack Bags $24.95 NZD
Animals Gaming Sports Truck & Tractor
Boba Buddy

Boba Buddy

$129.00 NZD
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Boba Buddy $129.00 NZD
Boba Oat Houndstooth Black Grey
Boon Trove breast pump packaging with pump and accessories on a white background
Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

$59.99 NZD
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Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch $59.99 NZD
Silicone pump with teal handle and packaging displaying 'boon TROVE' branding.
Boon - TROVE™ Silicone Breast Pump

Boon - TROVE™ Silicone Breast Pump

$29.99 NZD
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Boon - TROVE™ Silicone Breast Pump $29.99 NZD
Set of Melii reusable DIY Freezies suitable for yogart and smoothies and fresh juice.
Melii EVA Freezies 12pk - Animals

Melii EVA Freezies 12pk - Animals

$21.95 NZD
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Melii EVA Freezies 12pk - Animals $21.95 NZD
Pink plastic container with a divided design on a white background
B.Box - Silicone Bento Buddy for Snackbox

B.Box - Silicone Bento Buddy for Snackbox

$9.95 NZD
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B.Box - Silicone Bento Buddy for Snackbox $9.95 NZD
Clevamama Clevafoam Elevated Support packaging with a baby on a white background
Cleva Mama - ClevaFoam Plus Elevated Support

Cleva Mama - ClevaFoam Plus Elevated Support

$149.95 NZD
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Cleva Mama - ClevaFoam Plus Elevated Support $149.95 NZD
Pink silicone organizer with three compartments on a white background
B.Box - Silicone Bento Buddy Mini Tray

B.Box - Silicone Bento Buddy Mini Tray

$16.99 NZD
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B.Box - Silicone Bento Buddy Mini Tray $16.99 NZD
Forest Green Ocean Berry
Blue plastic compartmentalized tray on a white background
B.Box - Silicone Bento Tray Lunch

B.Box - Silicone Bento Tray Lunch

$19.95 NZD
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B.Box - Silicone Bento Tray Lunch $19.95 NZD
Forest Green Ocean Berry
Pink divided dish on a white background
B.Box - Silicone Bento Buddy - Lunchbox

B.Box - Silicone Bento Buddy - Lunchbox

$18.95 NZD
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B.Box - Silicone Bento Buddy - Lunchbox $18.95 NZD
Forest Green Ocean Berry
Coloring mat with a purple pencil case and markers on a white background
Colour Me Kids - Washable Colouring In Solo Mat Kits

Colour Me Kids - Washable Colouring In Solo Mat Kits

$39.99 NZD
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Colour Me Kids - Washable Colouring In Solo Mat Kits $39.99 NZD
Gray portable fan with 'SlumberPod' branding on a white background
SlumberPod Fan

SlumberPod Fan

$49.99 NZD
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SlumberPod Fan $49.99 NZD
Colorful diamond patterned bag on a white background
Nestling - Double Pocket Wet Bag

Nestling - Double Pocket Wet Bag

$17.95 NZD
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Nestling - Double Pocket Wet Bag $17.95 NZD
Bows Neon Diamonds Garden Road Works Safari Sage Rabbit
Pink reusable shopping bag with yellow floral pattern on a white background
Nestling - XL Double Pocket Wet Bag

Nestling - XL Double Pocket Wet Bag

$29.95 NZD
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Nestling - XL Double Pocket Wet Bag $29.95 NZD
Pink Ditsy Moss Check Bubblegum Daisy Road Works
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
Suggestion Foldable baby bath tub with blue interior on a white background
Baby First - Folding Bath Tub

Baby First - Folding Bath Tub

$59.95 NZD
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Baby First - Folding Bath Tub $59.95 NZD
Pink pouch wetbag with a zipper and brand logo on a white background
Crywolf - Wet Bag

Crywolf - Wet Bag

$19.95 NZD
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Crywolf - Wet Bag $19.95 NZD
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Wildflower Lucky Days Blush Colourblock Pop Colourblock Deep Sea Colourblock Blush Ponies Field Plaid
Crywolf - Everyday Lunch Bag

Crywolf - Everyday Lunch Bag

$39.95 NZD
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Crywolf - Everyday Lunch Bag $39.95 NZD
Crywolf - Drink Bottle 400ml

Crywolf - Drink Bottle 400ml

$34.95 NZD
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Crywolf - Drink Bottle 400ml $34.95 NZD
Buttercup Lucky Red Blush Sage
A pink and white gingham backpack with cream-colored top handles and a brown circular logo patch on the front, shown against a plain white background.
Crywolf - Mini Backpack

Crywolf - Mini Backpack

$64.95 NZD
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Crywolf - Mini Backpack $64.95 NZD
Children's lunch box with cartoon characters on a white background
B.Box - Character Lunch Box

B.Box - Character Lunch Box

$47.95 NZD
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B.Box - Character Lunch Box $47.95 NZD
Bluey Playtime Batman Harry Potter Bluey The Little Mermaid Spider Man Frozen
Two black car sunshades on a white background
Baby First - Car Window Sunshade - 2 pack

Baby First - Car Window Sunshade - 2 pack

$29.99 NZD
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Baby First - Car Window Sunshade - 2 pack $29.99 NZD
Colour Me Kids - Wash Away Markers

Colour Me Kids - Wash Away Markers

Sold Out
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Colour Me Kids - Wash Away Markers Sold Out