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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

On The Go

Our top picked products that will help you whilst out and about and on the go.
Crywolf - Wet Bag

Crywolf - Wet Bag

$19.95 NZD
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Crywolf - Wet Bag $19.95 NZD
Berry Garden Strawberry Splash Lucky Days Pop Colourblock Deep Sea Colourblock
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Strawberry Splash Berry Garden Lucky Days Pop Colourblock Deep Sea Colourblock
Crywolf - Everyday Lunch Bag

Crywolf - Everyday Lunch Bag

$39.95 NZD
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Crywolf - Everyday Lunch Bag $39.95 NZD
Berry Garden Deep Sea Colourblock Lucky Days Pop Colourblock Strawberry Splash
Crywolf - Drink Bottle 400ml

Crywolf - Drink Bottle 400ml

$34.95 NZD
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Crywolf - Drink Bottle 400ml $34.95 NZD
Buttercup Candy Pink Crywolf Deep Sea Lucky Red
Crywolf - Mini Backpack

Crywolf - Mini Backpack

$64.95 NZD
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Crywolf - Mini Backpack $64.95 NZD
Strawberry Splash Berry Garden Deep Sea Colourblock Pop Colourblock Lucky Days
B.Box - Character Lunch Box

B.Box - Character Lunch Box

$47.95 NZD
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B.Box - Character Lunch Box $47.95 NZD
Bluey The Little Mermaid Spider Man Frozen
Two black car sunshades on a white background
Baby First - Car Window Sunshade - 2 pack

Baby First - Car Window Sunshade - 2 pack

$29.99 NZD
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Baby First - Car Window Sunshade - 2 pack $29.99 NZD
Colour Me Kids - Wash Away Markers

Colour Me Kids - Wash Away Markers

Sold Out
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Colour Me Kids - Wash Away Markers Sold Out
Pink children's bib with peppa pig cartoon character pattern on a white background
Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs

Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs

$39.99 NZD
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Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs $39.99 NZD
Peppa Pig George Pig
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

$39.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs $39.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Oatmilk Wisteria Hunter Green
A light pink silicone tumbler that can hold up to 265mls. Perfect for children ages 1-8. Comes with a sippy straw and a chunky handle.
Melii - Kids Silicone Tumbler | 265ml

Melii - Kids Silicone Tumbler | 265ml

$17.95 NZD
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Melii - Kids Silicone Tumbler | 265ml $17.95 NZD
Grey Blue Pink
A large neoprene material bag, great for mums on the go.
Prene - Carolina Bag Neoprene Tote Bag

Prene - Carolina Bag Neoprene Tote Bag

$199.00 NZD
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Prene - Carolina Bag Neoprene Tote Bag $199.00 NZD
4 different bottle brushes to clean sippy cups and baby bottles.
Boon - Cacti Bottle Brush Set

Boon - Cacti Bottle Brush Set

$39.95 NZD
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Boon - Cacti Bottle Brush Set $39.95 NZD
artic-adventures-bundle-bibado
Bibado - Coverall Bib & Attachable Cutlery Bundle - Buy 1 Get 1 HALF PRICE

Bibado - Coverall Bib & Attachable Cutlery Bundle - Buy 1 Get 1 HALF PRICE

$55.00 NZD
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Bibado - Coverall Bib & Attachable Cutlery Bundle - Buy 1 Get 1 HALF PRICE $55.00 NZD
Arctic Adventures Over the Rainbow Woodlands
Hackerlily Hipsurfer Carrier - Vegan Leather

Hackerlily Hipsurfer Carrier - Vegan Leather

$255.00 NZD
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Hackerlily Hipsurfer Carrier - Vegan Leather $255.00 NZD
Black Tan Taupe
Noody Bedtime Bestie is a magnesium spray suitable for ages 3 months and up. It helps to relax and fall into a deep sleep.
Noody - Bedtime Bestie | Magnesium Spray

Noody - Bedtime Bestie | Magnesium Spray

$34.95 NZD
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Noody - Bedtime Bestie | Magnesium Spray $34.95 NZD
A colouring in tablecloth that can be washed and reused over and over again. Woodlands animals deigns with colouring pens included.
Colour Me Kids - Washable Colouring In Tablecloth Set

Colour Me Kids - Washable Colouring In Tablecloth Set

$69.95 NZD
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Colour Me Kids - Washable Colouring In Tablecloth Set $69.95 NZD
An Insulated drinkbottle by B.Box with the Little Mermaid on it.
B.Box - Disney 500ml Insulated Drink Bottle

B.Box - Disney 500ml Insulated Drink Bottle

$54.95 NZD
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B.Box - Disney 500ml Insulated Drink Bottle $54.95 NZD
The Little Mermaid Spider-Man
Sale
Lactamo - Breastfeeding Ball

Lactamo - Breastfeeding Ball

$64.95 NZD $69.95 NZD
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Lactamo - Breastfeeding Ball $64.95 NZD $69.95 NZD
Sale
Inside view of the Floral Fields Crywolf Everyday Lunch Bag, showing the insulated lining, mesh pocket for organization, and easy-to-clean interior design.
Crywolf - Everyday Lunch Bag | AW25

Crywolf - Everyday Lunch Bag | AW25

$31.96 NZD $39.95 NZD
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Crywolf - Everyday Lunch Bag | AW25 $31.96 NZD $39.95 NZD
Move Mountains Catapult Flower Fields Daisy Floral
This Crywolf Packable Duffel is in a purple and white flower design. It is a great size for weekend trips and sleepovers.
Crywolf - Packable Duffel Bag

Crywolf - Packable Duffel Bag

$89.95 NZD
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Crywolf - Packable Duffel Bag $89.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
Sale
A hanging toiletry bag with a khaki and brown design for kids to take away on holiday or to keep their bathroom organised.
Crywolf - Hanging Toiletry Bag | AW25

Crywolf - Hanging Toiletry Bag | AW25

$31.96 NZD $39.95 NZD
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Crywolf - Hanging Toiletry Bag | AW25 $31.96 NZD $39.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
Sale
A periwinkle coloured beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Alpine Beanie

Crywolf - Alpine Beanie

$34.95 NZD $44.95 NZD
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Crywolf - Alpine Beanie $34.95 NZD $44.95 NZD
Periwinkle / Small (52cm) Fern / Small (52cm)
LatchLight is a sleep-friendly wearable nightlight for easy, hands-free nighttime feedings, ensuring proper latch and minimal disruption.
LatchLight - Sleep Friendly Wearable Nightlight

LatchLight - Sleep Friendly Wearable Nightlight

Sold Out
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LatchLight - Sleep Friendly Wearable Nightlight Sold Out
The side of the chai baby backpack showing the waterbottle space and the material of the bag.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$64.95 NZD
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Chai Baby Backpack with Front Harness $64.95 NZD
Brown Fox Pink Bunny Backpack Blue Bunny Backpack Beige Dino
b.box silicone spout cup latte
B.Box - Silicone Spout Cup

B.Box - Silicone Spout Cup

$26.95 NZD
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B.Box - Silicone Spout Cup $26.95 NZD
Latte Blush Ocean Sage
Milton - Anti-Bacterial Tablets

Milton - Anti-Bacterial Tablets

Sold Out
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Milton - Anti-Bacterial Tablets Sold Out
milton-surface-spray
Milton - Antibacterial Surface Spray 500ml

Milton - Antibacterial Surface Spray 500ml

$9.95 NZD
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Milton - Antibacterial Surface Spray 500ml $9.95 NZD
Melii - Luxe Silicone Food Cups

Melii - Luxe Silicone Food Cups

$14.95 NZD
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Melii - Luxe Silicone Food Cups $14.95 NZD
reusable-baby-wipes-natural-aqua-trim
Bumkins- Reusable Baby Wipes

Bumkins- Reusable Baby Wipes

$15.95 NZD
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Bumkins- Reusable Baby Wipes $15.95 NZD
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Happy Fruits Pink Daisy Happy Suns Moana
melii-formula-storage-container-pink_1
Melii Formula Storage Container

Melii Formula Storage Container

$14.95 NZD
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Melii Formula Storage Container $14.95 NZD
Pink Blue
gobe-lunchbox-sage-green
GoBe - Lunchbox

GoBe - Lunchbox

$69.95 NZD
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GoBe - Lunchbox $69.95 NZD
Sage Green Pink Watermelon Grape Purple Blueberry Blue
Melii - 2 Tier Bento Box

Melii - 2 Tier Bento Box

$24.95 NZD
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Melii - 2 Tier Bento Box $24.95 NZD
Pink Blue
snack-tubs-berry
B.Box - Snack Tub

B.Box - Snack Tub

$21.99 NZD
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B.Box - Snack Tub $21.99 NZD
Ocean Forest Berry
slumbertot-inflatable-travel-bed
SlumberTot Inflatable Travel Bed

SlumberTot Inflatable Travel Bed

Sold Out
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SlumberTot Inflatable Travel Bed Sold Out
6 Beige Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Silicone Pacifiers

Frigg - 6 Pack Silicone Pacifiers

$49.95 NZD
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Frigg - 6 Pack Silicone Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
6 Pink Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Latex Pacifiers

Frigg - 6 Pack Latex Pacifiers

$49.95 NZD
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Frigg - 6 Pack Latex Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

from $34.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) from $34.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$29.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $29.95 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Turtle / 0-3 Months (37cm)
Melii - 4 Compartment Snackle Box

Melii - 4 Compartment Snackle Box

$14.95 NZD
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Melii - 4 Compartment Snackle Box $14.95 NZD
Subo - Bottle Handles

Subo - Bottle Handles

$14.95 NZD
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Subo - Bottle Handles $14.95 NZD
Duck Egg Musk Grey
SpraySafe alcohol-free sanitizer with hypochlorous acid, kills 99.9% of germs, safe for all ages, perfect for hands, surfaces, and toys.
SpraySafe - Hypochlorous Acid Spray 140ml

SpraySafe - Hypochlorous Acid Spray 140ml

$24.95 NZD
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SpraySafe - Hypochlorous Acid Spray 140ml $24.95 NZD
Sale
Crywolf - Beach Sandal

Crywolf - Beach Sandal

$29.95 NZD $49.95 NZD
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Crywolf - Beach Sandal $29.95 NZD $49.95 NZD
Sale
Crywolf - Drink Bottle 400ml | AW25

Crywolf - Drink Bottle 400ml | AW25

$27.96 NZD $34.95 NZD
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Crywolf - Drink Bottle 400ml | AW25 $27.96 NZD $34.95 NZD
Periwinkle Stone Blue Sage Blush
Sale
Crywolf - Mini Backpack | AW25

Crywolf - Mini Backpack | AW25

$51.96 NZD $64.95 NZD
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Crywolf - Mini Backpack | AW25 $51.96 NZD $64.95 NZD
Catapult Flower Fields Daisy Floral Move Mountains
LilacPop
B.Box - Insulated Sport Spout Bottle 500ml

B.Box - Insulated Sport Spout Bottle 500ml

$49.95 NZD
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B.Box - Insulated Sport Spout Bottle 500ml $49.95 NZD
Lilac Pop B.Box Midnight Indigo Rose Emerald Forest Blush Crush Blue Slate Ocean Breeze Strawberry Shake