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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

On The Go

Our top picked products that will help you whilst out and about and on the go.
Two stacked square containers, one green and one blue, with strawberries inside on a white background.
Melii - Silicone Snack Container 2 Pack

Melii - Silicone Snack Container 2 Pack

$16.95 NZD
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Melii - Silicone Snack Container 2 Pack $16.95 NZD
Pink duffel bag with beige accents on a white background
Crywolf - Packable Duffel Bag

Crywolf - Packable Duffel Bag

$89.99 NZD
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Crywolf - Packable Duffel Bag $89.99 NZD
Blush Colourblock WIldflower
Love to Dream - Sleep Machine

Love to Dream - Sleep Machine

$119.99 NZD
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Love to Dream - Sleep Machine $119.99 NZD
Pretty Brave - Chloe Backpack

Pretty Brave - Chloe Backpack

$149.95 NZD
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Pretty Brave - Chloe Backpack $149.95 NZD
Natural Pebble Stone Pebble
Pretty Brave's much-loved Stella Baby Bag has been refreshed in a premium faux pebble leather, offering a refined and versatile option for any occasion. Spacious enough to fit all the essentials and more, the Stella comes with the thoughtful addition of a padded change mat, five handy internal pockets, a removable padded shoulder strap, and an insulated internal bottle holder.
Pretty Brave - Stella Baby Bag

Pretty Brave - Stella Baby Bag

$149.95 NZD
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Pretty Brave - Stella Baby Bag $149.95 NZD
Black Pebble Natural Pebble Stone Pebble
Nestling - Stainless Steel Jumbo Bento Box

Nestling - Stainless Steel Jumbo Bento Box

$99.95 NZD
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Nestling - Stainless Steel Jumbo Bento Box $99.95 NZD
Dusty Pink Dusty Blue Sage
Sale
Bedhead - Baby & Toddler Bucket Hat (0-3Y) CLEARANCE

Bedhead - Baby & Toddler Bucket Hat (0-3Y) CLEARANCE

$29.99 NZD $42.95 NZD
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Bedhead - Baby & Toddler Bucket Hat (0-3Y) CLEARANCE $29.99 NZD $42.95 NZD
Betsy / 3-6 Months (42cm) Fourbie / 3-6 Months (42cm) Bedhead Space / 3-6 Months (42cm) Sprinkles / 3-6 Months (42cm) Dani / 3-6 Months (42cm)
Nestling - Stainless Steel Bento Box

Nestling - Stainless Steel Bento Box

$79.95 NZD
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Nestling - Stainless Steel Bento Box $79.95 NZD
Dusty Pink Dusty Blue Sage
Pretty Brave - Harper Cross Body Bag

Pretty Brave - Harper Cross Body Bag

$99.95 NZD
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Pretty Brave - Harper Cross Body Bag $99.95 NZD
Natural Pebble Stone Pebble
Help your baby to fall asleep with one of the 14 different pre-programmed melodies, like shushing, heartbeat sound or white noise.
Zazu - Suzy Deluxe Rechargeable Sound Machine

Zazu - Suzy Deluxe Rechargeable Sound Machine

$56.95 NZD
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Zazu - Suzy Deluxe Rechargeable Sound Machine $56.95 NZD
Sarah the ZAZU Sleep Trainer Clock uses colour, sound, and gentle movement to guide children toward healthy sleep habits and calmer mornings for everyone.
Zazu - Sarah the Sleeptrainer

Zazu - Sarah the Sleeptrainer

$72.95 NZD
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Zazu - Sarah the Sleeptrainer $72.95 NZD
Gray and black tissue box with open lid on a white background
LUMA - Easy Wipe Box

LUMA - Easy Wipe Box

$39.95 NZD
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LUMA - Easy Wipe Box $39.95 NZD
Iron Blue Blossom Pink Desert Taupe Snow White
Green socks with white patterns on a white background
Mosey - Crew Wool Baby Socks

Mosey - Crew Wool Baby Socks

$16.99 NZD
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Mosey - Crew Wool Baby Socks $16.99 NZD
Rook / 0-6 Months Night / 0-6 Months Plum / 0-6 Months Pixel / 0-6 Months
White humidifier with 'Crane' branding on a white background
Crane - Cool Mist Top Fill Humidifier 1.8L - White

Crane - Cool Mist Top Fill Humidifier 1.8L - White

$79.95 NZD
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Crane - Cool Mist Top Fill Humidifier 1.8L - White $79.95 NZD
White dry mist humidifier with 'Crane' branding on a white background
Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L

Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L

$99.95 NZD
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Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L $99.95 NZD
Pink and purple lunch box with a handle on a white background
Melii - Mini Bento Lunchbox

Melii - Mini Bento Lunchbox

$19.95 NZD
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Melii - Mini Bento Lunchbox $19.95 NZD
Pink Light Blue
Prene - The Haven Backpack

Prene - The Haven Backpack

$229.99 NZD
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Prene - The Haven Backpack $229.99 NZD
Lila Jasmine - Lactation Bars - Single Serve Bar

Lila Jasmine - Lactation Bars - Single Serve Bar

$4.99 NZD
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Lila Jasmine - Lactation Bars - Single Serve Bar $4.99 NZD
Sale
Pink tumbler with yellow lid and handle on a white background
Tumblii - Match Your Mumma Tumblers

Tumblii - Match Your Mumma Tumblers

$35.99 NZD $39.99 NZD
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Tumblii - Match Your Mumma Tumblers $35.99 NZD $39.99 NZD
Pink Blue
Set of cleaning brushes with a white container on a white background
Boon - Mod™ Bottle Brush Set

Boon - Mod™ Bottle Brush Set

$31.99 NZD
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Boon - Mod™ Bottle Brush Set $31.99 NZD
Pack of reusable snack bags with a shark design on a white background
Melii - Reusable Snack Bags

Melii - Reusable Snack Bags

$24.95 NZD
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Melii - Reusable Snack Bags $24.95 NZD
Animals Gaming Sports Truck & Tractor
Boba Buddy

Boba Buddy

$129.00 NZD
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Boba Buddy $129.00 NZD
Boba Oat Houndstooth Black Grey
Boon Trove breast pump packaging with pump and accessories on a white background
Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

$59.99 NZD
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Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch $59.99 NZD
Silicone pump with teal handle and packaging displaying 'boon TROVE' branding.
Boon - TROVE™ Silicone Breast Pump

Boon - TROVE™ Silicone Breast Pump

$29.99 NZD
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Boon - TROVE™ Silicone Breast Pump $29.99 NZD
Set of Melii reusable DIY Freezies suitable for yogart and smoothies and fresh juice.
Melii EVA Freezies 12pk - Animals

Melii EVA Freezies 12pk - Animals

$21.95 NZD
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Melii EVA Freezies 12pk - Animals $21.95 NZD
Pink plastic container with a divided design on a white background
B.Box - Silicone Bento Buddy for Snackbox

B.Box - Silicone Bento Buddy for Snackbox

$9.95 NZD
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B.Box - Silicone Bento Buddy for Snackbox $9.95 NZD
Clevamama Clevafoam Elevated Support packaging with a baby on a white background
Cleva Mama - ClevaFoam Plus Elevated Support

Cleva Mama - ClevaFoam Plus Elevated Support

$149.95 NZD
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Cleva Mama - ClevaFoam Plus Elevated Support $149.95 NZD
Pink silicone organizer with three compartments on a white background
B.Box - Silicone Bento Buddy Mini Tray

B.Box - Silicone Bento Buddy Mini Tray

$16.99 NZD
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B.Box - Silicone Bento Buddy Mini Tray $16.99 NZD
Cosmic Pink Forest Green Ocean Berry
Coloring mat with a purple pencil case and markers on a white background
Colour Me Kids - Washable Colouring In Solo Mat Kits

Colour Me Kids - Washable Colouring In Solo Mat Kits

$39.99 NZD
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Colour Me Kids - Washable Colouring In Solo Mat Kits $39.99 NZD
Gray portable fan with 'SlumberPod' branding on a white background
SlumberPod Fan

SlumberPod Fan

$49.99 NZD
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SlumberPod Fan $49.99 NZD
Colorful diamond patterned bag on a white background
Nestling - Double Pocket Wet Bag

Nestling - Double Pocket Wet Bag

$17.95 NZD
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Nestling - Double Pocket Wet Bag $17.95 NZD
Bows Neon Diamonds Garden Road Works Safari Sage Rabbit
Pink reusable shopping bag with yellow floral pattern on a white background
Nestling - XL Double Pocket Wet Bag

Nestling - XL Double Pocket Wet Bag

$29.95 NZD
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Nestling - XL Double Pocket Wet Bag $29.95 NZD
Pink Ditsy Moss Check Bubblegum Daisy Road Works
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
Suggestion Foldable baby bath tub with blue interior on a white background
Baby First - Folding Bath Tub

Baby First - Folding Bath Tub

$59.95 NZD
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Baby First - Folding Bath Tub $59.95 NZD
Crywolf - Wet Bag

Crywolf - Wet Bag

$19.95 NZD
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Crywolf - Wet Bag $19.95 NZD
Blush Colourblock Moss Colourblock Mountain Road Wildflower Pop Colourblock Berry Garden
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Wildflower Lucky Days Blush Colourblock Pop Colourblock Deep Sea Colourblock
Crywolf - Everyday Lunch Bag

Crywolf - Everyday Lunch Bag

$39.95 NZD
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Crywolf - Everyday Lunch Bag $39.95 NZD
Moss Colourblock Blush Colourblock Deep Sea Colourblock Pop Colourblock Wildflower Berry Garden Lucky Days Mountain Road
Crywolf - Drink Bottle 400ml

Crywolf - Drink Bottle 400ml

$34.95 NZD
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Crywolf - Drink Bottle 400ml $34.95 NZD
Buttercup Lucky Red Blush Sage
Dark blue backpack with light pink and true pink loveharts that look like cherries
Crywolf - Mini Backpack

Crywolf - Mini Backpack

$64.95 NZD
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Crywolf - Mini Backpack $64.95 NZD
Cherry Hearts Dino Club Whale Trail Paradiso
Children's lunch box with cartoon characters on a white background
B.Box - Character Lunch Box

B.Box - Character Lunch Box

$47.95 NZD
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B.Box - Character Lunch Box $47.95 NZD
Bluey Playtime Batman Harry Potter Bluey The Little Mermaid Spider Man Frozen
Two black car sunshades on a white background
Baby First - Car Window Sunshade - 2 pack

Baby First - Car Window Sunshade - 2 pack

$29.99 NZD
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Baby First - Car Window Sunshade - 2 pack $29.99 NZD
Colour Me Kids - Wash Away Markers

Colour Me Kids - Wash Away Markers

$19.99 NZD
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Colour Me Kids - Wash Away Markers $19.99 NZD
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

from $29.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs from $29.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows Peppa Pig George Pig
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Wisteria Hunter Green Oatmilk
A light pink silicone tumbler that can hold up to 265mls. Perfect for children ages 1-8. Comes with a sippy straw and a chunky handle.
Melii - Kids Silicone Tumbler | 265ml

Melii - Kids Silicone Tumbler | 265ml

$17.95 NZD
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Melii - Kids Silicone Tumbler | 265ml $17.95 NZD
Grey Blue Pink
A large neoprene material bag, great for mums on the go.
Prene - Carolina Bag Neoprene Tote Bag

Prene - Carolina Bag Neoprene Tote Bag

$199.00 NZD
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Prene - Carolina Bag Neoprene Tote Bag $199.00 NZD
4 different bottle brushes to clean sippy cups and baby bottles.
Boon - Cacti Bottle Brush Set

Boon - Cacti Bottle Brush Set

$39.95 NZD
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Boon - Cacti Bottle Brush Set $39.95 NZD
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artic-adventures-bundle-bibado
Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE

Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE

$29.99 NZD $60.00 NZD
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Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE $29.99 NZD $60.00 NZD
Arctic Adventures Over the Rainbow Woodlands