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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

On The Go

Our top picked products that will help you whilst out and about and on the go.
B.Box - Character Lunch Box

B.Box - Character Lunch Box

$47.95 NZD
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B.Box - Character Lunch Box $47.95 NZD
Bluey The Little Mermaid Spider Man Frozen
Two black car sunshades on a white background
Baby First - Car Window Sunshade - 2 pack

Baby First - Car Window Sunshade - 2 pack

$29.99 NZD
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Baby First - Car Window Sunshade - 2 pack $29.99 NZD
Colour Me Kids - Wash Away Markers

Colour Me Kids - Wash Away Markers

$19.99 NZD
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Colour Me Kids - Wash Away Markers $19.99 NZD
Pink children's bib with peppa pig cartoon character pattern on a white background
Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs

Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs

$39.99 NZD
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Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs $39.99 NZD
Peppa Pig George Pig
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

$39.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs $39.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Oatmilk Wisteria Hunter Green
A light pink silicone tumbler that can hold up to 265mls. Perfect for children ages 1-8. Comes with a sippy straw and a chunky handle.
Melii - Kids Silicone Tumbler | 265ml

Melii - Kids Silicone Tumbler | 265ml

$17.95 NZD
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Melii - Kids Silicone Tumbler | 265ml $17.95 NZD
Grey Blue Pink
A large neoprene material bag, great for mums on the go.
Prene - Carolina Bag Neoprene Tote Bag

Prene - Carolina Bag Neoprene Tote Bag

$199.00 NZD
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Prene - Carolina Bag Neoprene Tote Bag $199.00 NZD
4 different bottle brushes to clean sippy cups and baby bottles.
Boon - Cacti Bottle Brush Set

Boon - Cacti Bottle Brush Set

$39.95 NZD
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Boon - Cacti Bottle Brush Set $39.95 NZD
artic-adventures-bundle-bibado
Bibado - Coverall Bib & Attachable Cutlery Bundle - Buy 1 Get 1 HALF PRICE

Bibado - Coverall Bib & Attachable Cutlery Bundle - Buy 1 Get 1 HALF PRICE

$55.00 NZD
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Bibado - Coverall Bib & Attachable Cutlery Bundle - Buy 1 Get 1 HALF PRICE $55.00 NZD
Arctic Adventures Over the Rainbow Woodlands
Hackerlily Hipsurfer Carrier - Vegan Leather

Hackerlily Hipsurfer Carrier - Vegan Leather

$255.00 NZD
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Hackerlily Hipsurfer Carrier - Vegan Leather $255.00 NZD
Black Tan Taupe
Noody Bedtime Bestie is a magnesium spray suitable for ages 3 months and up. It helps to relax and fall into a deep sleep.
Noody - Bedtime Bestie | Magnesium Spray

Noody - Bedtime Bestie | Magnesium Spray

$34.95 NZD
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Noody - Bedtime Bestie | Magnesium Spray $34.95 NZD
A colouring in tablecloth that can be washed and reused over and over again. Woodlands animals deigns with colouring pens included.
Colour Me Kids - Washable Colouring In Tablecloth Set

Colour Me Kids - Washable Colouring In Tablecloth Set

$69.95 NZD
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Colour Me Kids - Washable Colouring In Tablecloth Set $69.95 NZD
An Insulated drinkbottle by B.Box with the Little Mermaid on it.
B.Box - Disney 500ml Insulated Drink Bottle

B.Box - Disney 500ml Insulated Drink Bottle

$54.95 NZD
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B.Box - Disney 500ml Insulated Drink Bottle $54.95 NZD
The Little Mermaid Spider-Man
Sale
Lactamo - Breastfeeding Ball

Lactamo - Breastfeeding Ball

$64.95 NZD $69.95 NZD
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Lactamo - Breastfeeding Ball $64.95 NZD $69.95 NZD
Sale
Inside view of the Floral Fields Crywolf Everyday Lunch Bag, showing the insulated lining, mesh pocket for organization, and easy-to-clean interior design.
Crywolf - Everyday Lunch Bag

Crywolf - Everyday Lunch Bag

$31.96 NZD $39.95 NZD
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Crywolf - Everyday Lunch Bag $31.96 NZD $39.95 NZD
Move Mountains Catapult Flower Fields Daisy Floral
Sale
Eco-friendly Crywolf Wet Bag made from recycled materials, featuring a water-resistant exterior and waterproof-coated interior. Dual zip compartments provide wet and dry storage, with a convenient carry wrist strap. Daisy Floral pattern.
Crywolf - Wet Bag

Crywolf - Wet Bag

$15.96 NZD $19.95 NZD
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Crywolf - Wet Bag $15.96 NZD $19.95 NZD
Daisy Floral Move Mountains Catapult
This Crywolf Packable Duffel is in a purple and white flower design. It is a great size for weekend trips and sleepovers.
Crywolf - Packable Duffel Bag

Crywolf - Packable Duffel Bag

$89.95 NZD
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Crywolf - Packable Duffel Bag $89.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
Sale
A hanging toiletry bag with a khaki and brown design for kids to take away on holiday or to keep their bathroom organised.
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$31.96 NZD $39.95 NZD
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Crywolf - Hanging Toiletry Bag $31.96 NZD $39.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
Sale
A periwinkle coloured beanie by Crywolf made to fit kids under 5. Perfect for autumn and winter days and made with a Polylana® recyclable fibre
Crywolf - Alpine Beanie

Crywolf - Alpine Beanie

$34.95 NZD $44.95 NZD
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Crywolf - Alpine Beanie $34.95 NZD $44.95 NZD
Periwinkle / Small (52cm) Fern / Small (52cm)
LatchLight is a sleep-friendly wearable nightlight for easy, hands-free nighttime feedings, ensuring proper latch and minimal disruption.
LatchLight - Sleep Friendly Wearable Nightlight

LatchLight - Sleep Friendly Wearable Nightlight

$64.95 NZD
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LatchLight - Sleep Friendly Wearable Nightlight $64.95 NZD
The side of the chai baby backpack showing the waterbottle space and the material of the bag.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$64.95 NZD
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Chai Baby Backpack with Front Harness $64.95 NZD
Brown Fox Pink Bunny Backpack Blue Bunny Backpack Beige Dino
b.box silicone spout cup latte
B.Box - Silicone Spout Cup

B.Box - Silicone Spout Cup

$26.95 NZD
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B.Box - Silicone Spout Cup $26.95 NZD
Latte Blush Ocean Sage
Milton - Anti-Bacterial Tablets

Milton - Anti-Bacterial Tablets

Sold Out
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Milton - Anti-Bacterial Tablets Sold Out
milton-surface-spray
Milton - Antibacterial Surface Spray 500ml

Milton - Antibacterial Surface Spray 500ml

$9.95 NZD
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Milton - Antibacterial Surface Spray 500ml $9.95 NZD
Melii - Luxe Silicone Food Cups

Melii - Luxe Silicone Food Cups

$14.95 NZD
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Melii - Luxe Silicone Food Cups $14.95 NZD
reusable-baby-wipes-natural-aqua-trim
Bumkins- Reusable Baby Wipes

Bumkins- Reusable Baby Wipes

$15.95 NZD
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Bumkins- Reusable Baby Wipes $15.95 NZD
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Happy Fruits Pink Daisy Happy Suns Moana
melii-formula-storage-container-pink_1
Melii Formula Storage Container

Melii Formula Storage Container

$14.95 NZD
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Melii Formula Storage Container $14.95 NZD
Pink Blue
gobe-lunchbox-sage-green
GoBe - Lunchbox

GoBe - Lunchbox

$69.95 NZD
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GoBe - Lunchbox $69.95 NZD
Sage Green Pink Watermelon Grape Purple Blueberry Blue
Melii - 2 Tier Bento Box

Melii - 2 Tier Bento Box

$24.95 NZD
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Melii - 2 Tier Bento Box $24.95 NZD
Pink Blue
snack-tubs-berry
B.Box - Snack Tub

B.Box - Snack Tub

$21.99 NZD
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B.Box - Snack Tub $21.99 NZD
Ocean Forest Berry
slumbertot-inflatable-travel-bed
SlumberTot Inflatable Travel Bed

SlumberTot Inflatable Travel Bed

Sold Out
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SlumberTot Inflatable Travel Bed Sold Out
6 Beige Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Silicone Pacifiers

Frigg - 6 Pack Silicone Pacifiers

$49.95 NZD
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Frigg - 6 Pack Silicone Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
6 Pink Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Latex Pacifiers

Frigg - 6 Pack Latex Pacifiers

$49.95 NZD
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Frigg - 6 Pack Latex Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

from $34.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) from $34.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$29.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $29.95 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Stripe / 0-3 Months (37cm)
Melii - 4 Compartment Snackle Box

Melii - 4 Compartment Snackle Box

$14.95 NZD
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Melii - 4 Compartment Snackle Box $14.95 NZD
Subo - Bottle Handles

Subo - Bottle Handles

$14.95 NZD
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Subo - Bottle Handles $14.95 NZD
Duck Egg Musk Grey
SpraySafe alcohol-free sanitizer with hypochlorous acid, kills 99.9% of germs, safe for all ages, perfect for hands, surfaces, and toys.
SpraySafe - Hypochlorous Acid Spray 140ml

SpraySafe - Hypochlorous Acid Spray 140ml

$24.95 NZD
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SpraySafe - Hypochlorous Acid Spray 140ml $24.95 NZD
Sale
Crywolf - Beach Sandal

Crywolf - Beach Sandal

$29.95 NZD $49.95 NZD
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Crywolf - Beach Sandal $29.95 NZD $49.95 NZD
Sale
Crywolf - Drink Bottle 400ml

Crywolf - Drink Bottle 400ml

$27.96 NZD $34.95 NZD
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Crywolf - Drink Bottle 400ml $27.96 NZD $34.95 NZD
Periwinkle Stone Blue Sage Blush
Sale
Crywolf - Mini Backpack

Crywolf - Mini Backpack

$51.96 NZD $64.95 NZD
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Crywolf - Mini Backpack $51.96 NZD $64.95 NZD
Move Mountains Catapult Flower Fields Daisy Floral
LilacPop
B.Box - Insulated Sport Spout Bottle 500ml

B.Box - Insulated Sport Spout Bottle 500ml

$49.95 NZD
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B.Box - Insulated Sport Spout Bottle 500ml $49.95 NZD
Lilac Pop B.Box Midnight Indigo Rose Emerald Forest Blush Crush Blue Slate Ocean Breeze Strawberry Shake
My Carry Potty - My Little Trainer Seat

My Carry Potty - My Little Trainer Seat

$39.99 NZD
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My Carry Potty - My Little Trainer Seat $39.99 NZD
Pearl Grey Blush Pink Sage Green
My Carry Potty - My Little Step Stool

My Carry Potty - My Little Step Stool

$35.99 NZD
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My Carry Potty - My Little Step Stool $35.99 NZD
baby-shusher-sloth
Baby Shusher - Sloth Shusher

Baby Shusher - Sloth Shusher

$99.99 NZD
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Baby Shusher - Sloth Shusher $99.99 NZD
Melii - Pacifier Pod

Melii - Pacifier Pod

from $9.95 NZD
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Melii - Pacifier Pod from $9.95 NZD
Pink / 1 Pack Blue / 1 Pack