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Fiona Boodee

Director Cuddle Me Baby Ltd

NZ distributor of Sleepytot

I am mum to 2 beautiful children Georgia and Samuel. I started my business back in 2012 when Samuel was just 7 months old and I had the same problem that Lucy, the inventor of the Sleepytot faced in that Samuel would wake up multiple times a night just because his dummy would fall out.  

I ended up searching the Internet where I came across Sleepytot in the UK.  One Sleepytot later, our lives changed overnight and we  had one very contented wee boy who found his comforter and dummy during the night, and mummy and daddy had a peaceful nights sleep. I literally could have kissed the inventor of Sleepytot.

Since that time I have accumulated other amazing award winning products that have actually been created by parents all trying to solve a problem! The Lulla Doll (12 hours of heartbeat and breathing which imitates a parent at rest), the incredible Baby Shusher – the baby sleep miracle, Easynight Blackout Blinds, The Gummee Glove for teething babies and their new teething range from newborn to big toddlers, Glow Dreaming – the ultimate sleep aid, Doddl Cutlery and Easymats for little ones starting out on their solid food journey, Solar Buddies the first sunscreen applicator just to name a few.

Not to mention other beautiful products which I retail on my site – all designed to help your little peeps eat - play- teeth - sleep.

I source all my products very carefully and have either used them myself or they have come at very high praise from one of my good friends.

I gave up my full time job in 2017 to focus on the business. Prior to Sleepytot I worked as a Detective with the NZ Police. Its fair to say, my business has been a huge learning experience for me, and I have meet the most amazing people (customers, and other business owners). I feel really proud of my business and that I can still provide my customers one to one personal customer service (email, online chat or text message). I truly have a passion to help families in those difficult periods when they are so sleep deprived and a tad stressed due to their little ones not sleeping. I am fortunate that I have a great relationship with some very experienced Sleep Consultants, and so I am able to pass on valuable advice to my customers.

My advice for new parents out there ‘Remember all those first smiles, goohs and gaa’s, hugs, words and lock them in your heart. The time really goes so quickly you will look back in time and be astounded how life can get away on you.’

In 2019 we had some more exciting changes. Myself and my business partner Michelle purchased Sleepytot International!  My husband Marc also a Detective left the Police to join our business. I am not sure what the next few years hold for Sleepytot NZ, but you can be sure I will be there if you ever need an honest chat about which product or service may suit your family situation.