USE CODE AFTERPAY15 TO TAKE 15% OFF NON SALE ITEMS. CHECK OUT OUR CLEARANCE UP TO 80% OFF. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

USE CODE AFTERPAY15 TO TAKE 15% OFF NON SALE ITEMS. CHECK OUT OUR CLEARANCE UP TO 80% OFF. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

For The Beach & Pool

All you need to stay sun safe whilst at the beach/pool!
The Full coloured Purple Solar Buddie is a refillable sunscreen applicator for kids and babies of any age. It's easy to use, no mess and perfect for outdoor fun and travel.
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

$24.95 NZD
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Solar Buddies - One Sunscreen Applicator $24.95 NZD
Blue Green Pink Purple Nude Black Full Pink Full Blue Full Green Red
Solar Buddies - Twin Pack

Solar Buddies - Twin Pack

$45.00 NZD
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Solar Buddies - Twin Pack $45.00 NZD
The Natural Patch - BuzzPatch Mosquito Repellent Patches

The Natural Patch - BuzzPatch Mosquito Repellent Patches

$17.95 NZD
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The Natural Patch - BuzzPatch Mosquito Repellent Patches $17.95 NZD
Nestling - UPF50+ Swim Zip Rash Vest

Nestling - UPF50+ Swim Zip Rash Vest

$29.95 NZD
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Nestling - UPF50+ Swim Zip Rash Vest $29.95 NZD
Neon Pink / 1-2 Years Neon Orange / 1-2 Years Pop Daisy / 1-2 Years Diamonds / 1-2 Years
Sale
A baby hooded towel with red lobsters on a plain whitebackground.
Crywolf - Baby Hooded Towel

Crywolf - Baby Hooded Towel

$44.95 NZD $59.95 NZD
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Crywolf - Baby Hooded Towel $44.95 NZD $59.95 NZD
Little Lobsters Crywolf Lucky Days Lucky Picnic
Sale
Crywolf - Everywhere Zip Up Towel

Crywolf - Everywhere Zip Up Towel

$59.99 NZD $79.95 NZD
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Crywolf - Everywhere Zip Up Towel $59.99 NZD $79.95 NZD
Pink Navy
Sale
SavviSand removes wet and dry sand off whilst at the beach. Great to keep in the car to avoid sand and it also acts as a natural insect repellent.
SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

$34.95 NZD $39.95 NZD
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SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent $34.95 NZD $39.95 NZD
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$44.95 NZD $79.95 NZD
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Classical Child - Silicone Beach Bucket & Toys Set $44.95 NZD $79.95 NZD
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
Quut - Ballo Bucket

Quut - Ballo Bucket

$29.95 NZD
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Quut - Ballo Bucket $29.95 NZD
Mini / Banana Pink Mini / Banana Blue Large / Lagoon Green Large / Ocean Blue Large / Cherry Red
Sale
Blue watering containier with light blue accents on a white background
Quut - Cana Can Watering Can

Quut - Cana Can Watering Can

$25.00 NZD $34.95 NZD
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Quut - Cana Can Watering Can $25.00 NZD $34.95 NZD
Small (0.5L) / Banana Pink Small (0.5L) / Banana Blue Large (1L) / Ocean Blue Large (1L) / Cherry
Solar Buddie + SavviSand Bundle Deal

Solar Buddie + SavviSand Bundle Deal

$55.95 NZD
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Solar Buddie + SavviSand Bundle Deal $55.95 NZD
The Natural Patch - MagicPatch Itch Relief Patches

The Natural Patch - MagicPatch Itch Relief Patches

$25.95 NZD
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The Natural Patch - MagicPatch Itch Relief Patches $25.95 NZD
Sale
Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

$19.99 NZD $24.95 NZD
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Fubbles - Big Bubble Fan $19.99 NZD $24.95 NZD
A brown hat for the mums in their Mum era.
Mum Club Cap

Mum Club Cap

$54.95 NZD
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Mum Club Cap $54.95 NZD
Sale
insulated-flip-top-1l-bottle-melon-mist
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$49.95 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $49.95 NZD $69.95 NZD
Melon Mist Pool Side
Sale
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

$31.95 NZD $41.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-3Y) $31.95 NZD $41.95 NZD
Stevie / 0-3 Months (37cm) Sheldon / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Tallulah / 6-12 Months (47cm) Bedhead Rainbow / 0-3 Months (37cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm)
Sale
Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

from $27.95 NZD $37.95 NZD
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Bedhead - Kids Swim Bucket Beach Hat (2-13Y) from $27.95 NZD $37.95 NZD
Stevie / 2-3 Years (52cm) Tallulah / 2-3 Years (52cm) Sheldon / 2-3 Years (52cm) Oasis / 2-3 Years (52cm) Sweethearts / 2-3 Years (52cm) Andie / 2-3 Years (52cm) Pelican / 2-3 Years (52cm) Blossom / 2-3 Years (52cm) Slate / 2-3 Years (52cm) Peach / 2-3 Years (52cm) Marine / 2-3 Years (52cm) Aqua / 2-3 Years (52cm)
Sale
Bedhead Heritage - Girls Panelled Bucket Sun Hat

Bedhead Heritage - Girls Panelled Bucket Sun Hat

$39.95 NZD $49.95 NZD
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Bedhead Heritage - Girls Panelled Bucket Sun Hat $39.95 NZD $49.95 NZD
Bedhead Daisy / 6-12 Months (46-50cm) Frankie / 6-12 Months (46-50cm) Provence / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm) Meredith / 1-3 Years (50-54cm)
Sale
Buki Baby - Polarised Baby Shades

Buki Baby - Polarised Baby Shades

$44.95 NZD $59.95 NZD
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Buki Baby - Polarised Baby Shades $44.95 NZD $59.95 NZD
Berry
Sale
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$49.95 NZD $59.95 NZD
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Buki Baby - Club Shades (2-5Y) $49.95 NZD $59.95 NZD
Black Green Pink Brown
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Solar Buddies - Pack of 2 Replacement Heads

Solar Buddies - Pack of 2 Replacement Heads

$22.50 NZD
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Solar Buddies - Pack of 2 Replacement Heads $22.50 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$9.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $9.95 NZD $24.95 NZD
Retro Surfing / 6-12 Months
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$9.99 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $9.99 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months
SnoozeShade Original sun and sleep shade with steel grey trim fitted to a pushchair, providing UPF 50+ sun protection and a dark, breathable sleep space for baby.
SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim

$49.95 NZD
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SnoozeShade - Original Buggy Blackout Shade Cover | Steel Trim $49.95 NZD
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$79.95 NZD
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SnoozeShade - Plus Deluxe $79.95 NZD
watersafe-sunscreen-babu
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$39.95 NZD
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Babu - Water Safe Sunscreen $39.95 NZD
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

$39.95 NZD
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Babu - Everyday Sunscreen for Babies & Everyone $39.95 NZD
Sale
Play & Go - Soft Flowers Mat

Play & Go - Soft Flowers Mat

$65.00 NZD $132.95 NZD
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Play & Go - Soft Flowers Mat $65.00 NZD $132.95 NZD
Quut - 3 Piece Cuppi Shovel with Ball

Quut - 3 Piece Cuppi Shovel with Ball

$18.95 NZD
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Quut - 3 Piece Cuppi Shovel with Ball $18.95 NZD
Blue Yellow
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

$26.99 NZD
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Quut - Pira Pyramid Builder $26.99 NZD
Quut - Ringo Pentanque

Quut - Ringo Pentanque

$17.95 NZD
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Quut - Ringo Pentanque $17.95 NZD
Moose - Cut-Proof Toddler Safety Harness

Moose - Cut-Proof Toddler Safety Harness

$34.99 NZD
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Moose - Cut-Proof Toddler Safety Harness $34.99 NZD
Aqua Blue Red
Sale
Bumkins - Wet Bag

Bumkins - Wet Bag

$12.99 NZD $17.95 NZD
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Bumkins - Wet Bag $12.99 NZD $17.95 NZD
Grounded Sand Check Unicorn Wander
Baby car seat and pram cover with cherry pattern on a white background, featuring OHbaby Awards silver winner badge.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$49.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $49.95 NZD
Cherries Honey Blossom Swan Princess Woodland Galaxy Quest Rexy Earthy Sage Sage Gingham
Sale
Bunnie Caddie - Change Mat

Bunnie Caddie - Change Mat

$39.99 NZD $55.00 NZD
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Bunnie Caddie - Change Mat $39.99 NZD $55.00 NZD
Sand
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
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Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$9.99 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $9.99 NZD $34.99 NZD
Natural Cloudy Mauve
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$15.00 NZD $63.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle $15.00 NZD $63.95 NZD
Kirov Snow Leopard Kalyan Brown Leopard
B.Box - Spout Bottle 450ml

B.Box - Spout Bottle 450ml

$29.95 NZD
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B.Box - Spout Bottle 450ml $29.95 NZD
Lemon Twist Chill Out Indigo Rose Blue Slate Ocean Breeze Strawberry Shake
B.Box - Tritan Drink Bottle 600mls

B.Box - Tritan Drink Bottle 600mls

from $35.95 NZD
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B.Box - Tritan Drink Bottle 600mls from $35.95 NZD
Bluey Disney Frozen Harry Potter The Little Mermaid Sugar Plum Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Ocean Breeze Strawberry Shake Blue Slate Emerald Forest Indigo Rose Lemon Sherbet
Bubblegum-KidsShades3
Zazi - Zazi Kids Shades 3+

Zazi - Zazi Kids Shades 3+

$34.95 NZD
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Zazi - Zazi Kids Shades 3+ $34.95 NZD
Zazi Almond Zazi Jet Zazi Sage Zazi Bubblegum Zazi Sunshine Zazi Lilac Zazi Blue Whale Zazi Navy
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Navy Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Jet Zazi Lilac Zazi Bubble Gum Pink Zazi Sage
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$25.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $25.95 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Turtle / 0-3 Months (37cm)
SavviSand - 100g Refill Formula

SavviSand - 100g Refill Formula

$16.99 NZD
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SavviSand - 100g Refill Formula $16.99 NZD
Sunscreen tube with a sun design and 'noody' branding on a white background
Noody - Sunbalm Sun Protection

Noody - Sunbalm Sun Protection

$49.95 NZD
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Noody - Sunbalm Sun Protection $49.95 NZD