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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

Woolbabe - Duvet Front Zip Sleep Bag

Woolbabe - Duvet Front Zip Sleep Bag

$199.00 NZD
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Woolbabe - Duvet Front Zip Sleep Bag $199.00 NZD
Dusk Wilderness / 3-24 Months Mauve Manuka / 3-24 Months Sage Bugs / 3-24 Months Meadow Stripe / 3-24 Months Tide / 3-24 Months Pebble Stripe / 3-24 Months Tekapo Stars / 3-24 Months Wildflower / 3-24 Months Pebble Wilderness / 2-4 Years Dusk / 3-24 Months
Growbright - Airnest Nursing Pillow

Growbright - Airnest Nursing Pillow

$159.00 NZD
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Growbright - Airnest Nursing Pillow $159.00 NZD
Growbright - Airnest Junior Pillow

Growbright - Airnest Junior Pillow

Sold Out
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Growbright - Airnest Junior Pillow Sold Out
Haakaa - Breastfeeding Nipple Shield (30mm)

Haakaa - Breastfeeding Nipple Shield (30mm)

from $15.59 NZD
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Haakaa - Breastfeeding Nipple Shield (30mm) from $15.59 NZD
Haakaa - Silicone Nipple Shields 2-Pack (18mm)

Haakaa - Silicone Nipple Shields 2-Pack (18mm)

Sold Out
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Haakaa - Silicone Nipple Shields 2-Pack (18mm) Sold Out
The Haakaa Silicone Nipple Aspirators gently help with latching by drawing out flat or inverted nipples using suction.
Haakaa - Silicone Inverted Nipple Aspirators (2pcs)

Haakaa - Silicone Inverted Nipple Aspirators (2pcs)

$26.50 NZD
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Haakaa - Silicone Inverted Nipple Aspirators (2pcs) $26.50 NZD
Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments

$25.40 NZD
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Haakaa Baby Food and Breast Milk Freezer Tray 6 Compartments $25.40 NZD
Pea Green Blush Apricot Banana
Petite Eats - Metal Big Kids Cutlery Set

Petite Eats - Metal Big Kids Cutlery Set

$24.95 NZD
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Petite Eats - Metal Big Kids Cutlery Set $24.95 NZD
Pewter Sand Sage Dusty Lilac
botanical Purflo sleep tight baby bed from the side
Purflo - Sleep Tight Baby Bed

Purflo - Sleep Tight Baby Bed

$249.95 NZD
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Purflo - Sleep Tight Baby Bed $249.95 NZD
Shell Pink Botanical Minimal Grey
Love To Dream - Sleeping Bag 1.0 Tog

Love To Dream - Sleeping Bag 1.0 Tog

from $94.95 NZD
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Love To Dream - Sleeping Bag 1.0 Tog from $94.95 NZD
Mombella - Dancing Elephant Teether

Mombella - Dancing Elephant Teether

$11.95 NZD
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Mombella - Dancing Elephant Teether $11.95 NZD
Viva La Vulva - Perineal Power Soothing Postpartum Ice Pack

Viva La Vulva - Perineal Power Soothing Postpartum Ice Pack

$39.95 NZD
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Viva La Vulva - Perineal Power Soothing Postpartum Ice Pack $39.95 NZD
Viva La Vulva - Postpartum Padsicle Gel

Viva La Vulva - Postpartum Padsicle Gel

Sold Out
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Viva La Vulva - Postpartum Padsicle Gel Sold Out
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
Two green sleeveless dolls sleeping bags with zipper on a white background
ErgoPouch - Doll Sleeping Bag

ErgoPouch - Doll Sleeping Bag

$29.95 NZD
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ErgoPouch - Doll Sleeping Bag $29.95 NZD
Green Willow / Small Pink Daisies / Small
Baby sleeping bag with animal pattern on a white background
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

$49.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog $49.95 NZD
Elephant Parade / Newborn Savannah / Newborn Pink Daisies / Newborn Green Willow / Newborn Dragonflies / Newborn Grey Marle / Newborn Sweet Orchard / Newborn Night Sky / Newborn Sage / Newborn Berries / Newborn Sunny / Newborn Oatmeal Marle / Newborn
Baby sleeping bag with colorful patterns and packaging on a white background
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

$65.00 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog $65.00 NZD
Birthday Blobs / Newborn Elephant Parade / Newborn Savannah / Newborn Ink / Newborn Dragonflies / Newborn Green Willow / Newborn Pink Daisies / Newborn Oatmeal Marle / Newborn Sweet Orchard / Newborn Fruit Salad / Newborn Sunny / Newborn Grey Marle / Newborn
ErgoPouch - Sheeting Sleep Bag 0.3 Tog

ErgoPouch - Sheeting Sleep Bag 0.3 Tog

$69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog $69.95 NZD
Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Blue Ocean / 8-24 Months Sunny / 8-24 Months
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

$86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog $86.95 NZD
Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months
ErgoPouch - Sleep Suit and Bag 0.3 Tog

ErgoPouch - Sleep Suit and Bag 0.3 Tog

$69.95 NZD
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ErgoPouch - Sleep Suit and Bag 0.3 Tog $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Honey Bee / 3-12 Months Critters / 3-12 Months
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

$89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog $89.95 NZD
Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
snazzi-pants-night-time-training-booster-pads-three-pack
Brolly Sheets - Night Training Pants Booster Pads 3 Pack

Brolly Sheets - Night Training Pants Booster Pads 3 Pack

$14.95 NZD
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Brolly Sheets - Night Training Pants Booster Pads 3 Pack $14.95 NZD
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.95 NZD
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Doddl - Toddler Cutlery Case $19.95 NZD
Petite Eats - Sippy Cup

Petite Eats - Sippy Cup

$39.95 NZD
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Petite Eats - Sippy Cup $39.95 NZD
Petal Sand
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
Davy the Dog Sleep Trainer is a great tool for toddlers when they are waking up too early or not going to sleep at the right time.
Zazu - Davy the Dog Sleep Trainer & Night Light

Zazu - Davy the Dog Sleep Trainer & Night Light

$79.95 NZD
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Zazu - Davy the Dog Sleep Trainer & Night Light $79.95 NZD
John Deere - 15cm Monster Tread Assortment

John Deere - 15cm Monster Tread Assortment

$35.00 NZD
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John Deere - 15cm Monster Tread Assortment $35.00 NZD
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$24.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $24.95 NZD
Clay Pink Sage Lavender Pineapple Tangerine Light Blue Marble
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
John Deere - Roll N Go Tractor Torch

John Deere - Roll N Go Tractor Torch

$39.95 NZD
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John Deere - Roll N Go Tractor Torch $39.95 NZD
John Deere - Johnny Tractor Flashlight

John Deere - Johnny Tractor Flashlight

$32.00 NZD
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John Deere - Johnny Tractor Flashlight $32.00 NZD
Haakaa - Silicone Teething Ball

Haakaa - Silicone Teething Ball

$21.50 NZD
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Haakaa - Silicone Teething Ball $21.50 NZD
Blush Rust Suva Grey
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

$26.99 NZD
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Quut - Pira Pyramid Builder $26.99 NZD
The Haakaa Freezer Tray is made of 100% silicone and is perfect for freezing baby food, breast milk, or ice cubes. Dishwasher & microwave safe. Pea Green colour
Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments

$26.95 NZD
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Haakaa - Baby Food and Breast Milk Freezer Tray 9 Compartments $26.95 NZD
Blush Apricot Pea Green Banana
The Haakaa Silicone Colostrum Collectors are a safe, reusable solution for expressing and storing colostrum antenatally and postnatally. 2 Pack, Pre-sterilized.
Haakaa - Silicone Colostrum Collectors

Haakaa - Silicone Colostrum Collectors

from $12.95 NZD
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Haakaa - Silicone Colostrum Collectors from $12.95 NZD
Quut - 3 Piece Cuppi Shovel with Ball

Quut - 3 Piece Cuppi Shovel with Ball

$18.95 NZD
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Quut - 3 Piece Cuppi Shovel with Ball $18.95 NZD
Blue Yellow
A plush Lulla doll wearing a gray two-piece outfit with a heart symbol on the bodysuit and a hood with ears, resembling a bunny.
Lulla by Roro - Lulla Doll Outfits

Lulla by Roro - Lulla Doll Outfits

from $29.99 NZD
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Lulla by Roro - Lulla Doll Outfits from $29.99 NZD
Blue Fox Lilac Mouse Fluffy Brown Bear Polar Bear Fluffy Pink Bunny
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
Bumkins - Silicone Dipping Spoons 3 Pack

Bumkins - Silicone Dipping Spoons 3 Pack

$24.95 NZD
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Bumkins - Silicone Dipping Spoons 3 Pack $24.95 NZD
Tutti Frutti Rocky Road Taffy Grey Lollipop Pink Gumdrop Blue
This 40ml Haakaa Ladybug Silicone Milk Collector discreetly collects breast milk throughout the day, preventing waste and maximizing let-down.
Haakaa - Silicone Milk Collectors

Haakaa - Silicone Milk Collectors

from $28.40 NZD
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Haakaa - Silicone Milk Collectors from $28.40 NZD
Little Linen - Airwrap Mattress Protectors All Sizes

Little Linen - Airwrap Mattress Protectors All Sizes

from $29.95 NZD
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Little Linen - Airwrap Mattress Protectors All Sizes from $29.95 NZD
Boon - Tripod Formula Dispenser

Boon - Tripod Formula Dispenser

$16.99 NZD
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Boon - Tripod Formula Dispenser $16.99 NZD
Replacement Pads for the Haakaa Baby Nail Care Kit.
Haakaa - Baby Nail Trimmer Replacement Pads

Haakaa - Baby Nail Trimmer Replacement Pads

$7.40 NZD
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Haakaa - Baby Nail Trimmer Replacement Pads $7.40 NZD
The haakaa baby care nail kit is a safe and easy baby nail trimming machine with 5 grinding pads, quiet motor, LED light, and pressure-activated arrest system. Suitable for all ages.
Haakaa - Baby Nail Care Set

Haakaa - Baby Nail Care Set

$27.50 NZD
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Haakaa - Baby Nail Care Set $27.50 NZD
This Pink Haakaa 360° Silicone Toothbrush has soft bristles for effective, gentle cleaning and massaging of baby’s gums and teeth.
Haakaa - 360° Silicone Toothbrush

Haakaa - 360° Silicone Toothbrush

$17.50 NZD
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Haakaa - 360° Silicone Toothbrush $17.50 NZD
Clear Blue Pink
OralFeedingSyringe
Haakaa - Oral Feeding Syringe

Haakaa - Oral Feeding Syringe

$11.40 NZD
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Haakaa - Oral Feeding Syringe $11.40 NZD
Easyblinds - Fabric Fastener Strips

Easyblinds - Fabric Fastener Strips

$13.95 NZD
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Easyblinds - Fabric Fastener Strips $13.95 NZD
Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

$89.95 NZD
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Crane - Ultrasonic Personal Humidifier and Aroma Diffuser $89.95 NZD