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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

A plush Lulla doll wearing a gray two-piece outfit with a heart symbol on the bodysuit and a hood with ears, resembling a bunny.
Lulla by Roro - Lulla Doll Outfits

Lulla by Roro - Lulla Doll Outfits

from $29.99 NZD
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Lulla by Roro - Lulla Doll Outfits from $29.99 NZD
Fluffy Grey Bunny Fluffy Pink Bunny Fluffy Brown Bear Blue Fox Lilac Mouse Polar Bear
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
This 40ml Haakaa Ladybug Silicone Milk Collector discreetly collects breast milk throughout the day, preventing waste and maximizing let-down.
Haakaa - Silicone Milk Collectors

Haakaa - Silicone Milk Collectors

from $28.40 NZD
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Haakaa - Silicone Milk Collectors from $28.40 NZD
Little Linen - Airwrap Mattress Protectors All Sizes

Little Linen - Airwrap Mattress Protectors All Sizes

from $25.99 NZD
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Little Linen - Airwrap Mattress Protectors All Sizes from $25.99 NZD
Boon - Tripod Formula Dispenser

Boon - Tripod Formula Dispenser

$16.99 NZD
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Boon - Tripod Formula Dispenser $16.99 NZD
Replacement Pads for the Haakaa Baby Nail Care Kit.
Haakaa - Baby Nail Trimmer Replacement Pads

Haakaa - Baby Nail Trimmer Replacement Pads

$7.40 NZD
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Haakaa - Baby Nail Trimmer Replacement Pads $7.40 NZD
The haakaa baby care nail kit is a safe and easy baby nail trimming machine with 5 grinding pads, quiet motor, LED light, and pressure-activated arrest system. Suitable for all ages.
Haakaa - Baby Nail Care Set

Haakaa - Baby Nail Care Set

$29.95 NZD
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Haakaa - Baby Nail Care Set $29.95 NZD
This Pink Haakaa 360° Silicone Toothbrush has soft bristles for effective, gentle cleaning and massaging of baby’s gums and teeth.
Haakaa - 360° Silicone Toothbrush

Haakaa - 360° Silicone Toothbrush

$17.50 NZD
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Haakaa - 360° Silicone Toothbrush $17.50 NZD
Clear Blue Pink
OralFeedingSyringe
Haakaa - Oral Feeding Syringe

Haakaa - Oral Feeding Syringe

$11.40 NZD
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Haakaa - Oral Feeding Syringe $11.40 NZD
Haakaa - Silicone Feeding Spoon Dispensing Bottle

Haakaa - Silicone Feeding Spoon Dispensing Bottle

from $34.95 NZD
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Haakaa - Silicone Feeding Spoon Dispensing Bottle from $34.95 NZD
160ml / Grey 160ml / Peach
Easyblinds - Fabric Fastener Strips

Easyblinds - Fabric Fastener Strips

$13.95 NZD
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Easyblinds - Fabric Fastener Strips $13.95 NZD
Viva La Vulva - The Good Witch Hazel

Viva La Vulva - The Good Witch Hazel

$24.95 NZD
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Viva La Vulva - The Good Witch Hazel $24.95 NZD
Boon - Ripple Bathtub Mat

Boon - Ripple Bathtub Mat

$55.00 NZD
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Boon - Ripple Bathtub Mat $55.00 NZD
Blue Grey
Banz Carewear - Protective Case for Earmuffs - Under 2Y

Banz Carewear - Protective Case for Earmuffs - Under 2Y

$19.99 NZD
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Banz Carewear - Protective Case for Earmuffs - Under 2Y $19.99 NZD
Black
NUK - Action Cup with Drinking Straw 230ml

NUK - Action Cup with Drinking Straw 230ml

$18.99 NZD
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NUK - Action Cup with Drinking Straw 230ml $18.99 NZD
Pink Yellow Green
NUK - Trainer Cup 230ml

NUK - Trainer Cup 230ml

$22.99 NZD
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NUK - Trainer Cup 230ml $22.99 NZD
Zebra Frog Penguin
NUK - Breast Milk bags 25pk

NUK - Breast Milk bags 25pk

$29.99 NZD
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NUK - Breast Milk bags 25pk $29.99 NZD
Brolly Sheets - Kids Car Seat Protection

Brolly Sheets - Kids Car Seat Protection

$19.95 NZD
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Brolly Sheets - Kids Car Seat Protection $19.95 NZD
Black Grey Navy
Brolly Sheets - Original Brolly Sheets with Wings

Brolly Sheets - Original Brolly Sheets with Wings

from $59.95 NZD
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Brolly Sheets - Original Brolly Sheets with Wings from $59.95 NZD
Blue / Single Sage Moss / Single Dusty Rose / Single Animal Kingdom / Single Space / Single Unicorn / Single Dusty Rose Unicorn / Single Hugs and Kisses / Single Botanical / King Single Dinosaurs / Single Navy / King Single White / Single
Moose - Cut-Proof Toddler Safety Harness

Moose - Cut-Proof Toddler Safety Harness

$34.99 NZD
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Moose - Cut-Proof Toddler Safety Harness $34.99 NZD
Aqua Blue Red
Moose - Warm-Ease Anti-Colic Heated Baby Belt

Moose - Warm-Ease Anti-Colic Heated Baby Belt

Sold Out
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Moose - Warm-Ease Anti-Colic Heated Baby Belt Sold Out
A baby sleep aid device called ZED, which mimics a car journey sending gentle vibrations through the babies mattress sending babies and children into a deep sleep.
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
NUK - Flash Non Contact Thermometer

NUK - Flash Non Contact Thermometer

$99.95 NZD
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NUK - Flash Non Contact Thermometer $99.95 NZD
Cuski - Cuskiboo Bamboo Comforters

Cuski - Cuskiboo Bamboo Comforters

$49.95 NZD
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Cuski - Cuskiboo Bamboo Comforters $49.95 NZD
Blue Minty-Boo Berry-Boo
NUK - First Choice Plus Polypropylene Baby Bottle 150ml

NUK - First Choice Plus Polypropylene Baby Bottle 150ml

$20.95 NZD
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NUK - First Choice Plus Polypropylene Baby Bottle 150ml $20.95 NZD
Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

$99.95 NZD
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Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog $99.95 NZD
Grey / Large White / Large
Love To Dream - Swaddle Up 3.5 Tog Extra Warm

Love To Dream - Swaddle Up 3.5 Tog Extra Warm

$79.95 NZD
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Love To Dream - Swaddle Up 3.5 Tog Extra Warm $79.95 NZD
Newborn / Olive Newborn / White Medium / Grey
White earmuffs designed to be worn by babies with a stretchy pink band.
Ems 4 Kids- Baby Earmuffs 0-18M

Ems 4 Kids- Baby Earmuffs 0-18M

$73.95 NZD
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Ems 4 Kids- Baby Earmuffs 0-18M $73.95 NZD
Boon - Drying Lawn

Boon - Drying Lawn

$59.95 NZD
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Boon - Drying Lawn $59.95 NZD
Love To Dream - Swaddle Up 2.5 Tog

Love To Dream - Swaddle Up 2.5 Tog

$72.95 NZD
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Love To Dream - Swaddle Up 2.5 Tog $72.95 NZD
Dreamer White / Newborn Little Dreamer Pink / Newborn Little Dreamer Denim / Newborn Dreamer Olive / Newborn
Mombella - Soothing Mushroom Teether

Mombella - Soothing Mushroom Teether

$9.99 NZD
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Mombella - Soothing Mushroom Teether $9.99 NZD
Iron Green Beige Pink Blue Red Green Lavender Eucalyptus
The Nude Alchemist - Magnesium Rescue

The Nude Alchemist - Magnesium Rescue

$25.95 NZD
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The Nude Alchemist - Magnesium Rescue $25.95 NZD
Teething Tamer Tube by The Nude Alchemist is great for organic pain relief for teething babies, kids, and adults. It is applied externally for comfort.
The Nude Alchemist - Teething Tamer

The Nude Alchemist - Teething Tamer

$25.95 NZD
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The Nude Alchemist - Teething Tamer $25.95 NZD
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $89.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $89.95 NZD
The Full coloured Purple Solar Buddie is a refillable sunscreen applicator for kids and babies of any age. It's easy to use, no mess and perfect for outdoor fun and travel.
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

from $19.99 NZD
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Solar Buddies - One Sunscreen Applicator from $19.99 NZD
Blue Green Pink Purple Nude Black Full Pink Full Blue Full Green Red
Sleepytot Baby Comforter with4 velcro paws holds dummies and teethers, helps baby self-soothe, reduces nighttime dummy runs. Sloth design, best selling.
Sleepytot Comforters - No More Dummy Runs

Sleepytot Comforters - No More Dummy Runs

from $34.95 NZD
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Sleepytot Comforters - No More Dummy Runs from $34.95 NZD
Sloth / NOT REQUIRED - my pacifier has a ring ie: BIBS Puppy / NOT REQUIRED - my pacifier has a ring ie: BIBS Green Dinosaur / NOT REQUIRED - my pacifier has a ring ie: BIBS Cow / NOT REQUIRED - my pacifier has a ring ie: BIBS Orange Fox / NOT REQUIRED - my pacifier has a ring ie: BIBS Grey Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Cream Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Blue Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Pink Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS
Absolute Essential - Calm Birth Oil 5ml

Absolute Essential - Calm Birth Oil 5ml

$25.95 NZD
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Absolute Essential - Calm Birth Oil 5ml $25.95 NZD
A blend of natural, essential oils such as lavender and eucalyptus to help with congestion in children and babies.
Absolute Essential - Baby Breathe Oil 10ml

Absolute Essential - Baby Breathe Oil 10ml

$32.95 NZD
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Absolute Essential - Baby Breathe Oil 10ml $32.95 NZD
Woolbabe 3 seasons Glacier Sail Away
Woolbabe - 3 Seasons Front Zip Sleep Bag

Woolbabe - 3 Seasons Front Zip Sleep Bag

$169.00 NZD
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Woolbabe - 3 Seasons Front Zip Sleep Bag $169.00 NZD
Glacier Sail Away / 3-24 months Shell Mermaids / 3-24 months Dune / 3-24 months Glacier / 3-24 months Dusk / 3-24 months Tide / 3-24 months Tekapo Stars / 3-24 months Pebble Stripe / 3-24 months Moss Wilderness / 2-4 years Mauve Manuka / 2-4 years Meadow Stripe / 2-4 years Pine Stars / 2-4 years Wildflower / 2-4 years
SnoozeShade Air-Permeable Travel Cot Blackout Cover

SnoozeShade Air-Permeable Travel Cot Blackout Cover

$139.95 NZD
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SnoozeShade Air-Permeable Travel Cot Blackout Cover $139.95 NZD
Baby wrapped in a beige swaddle on a light gray background
Miracle Blanket Swaddle - Miracle Baby

Miracle Blanket Swaddle - Miracle Baby

$44.95 NZD
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Miracle Blanket Swaddle - Miracle Baby $44.95 NZD
Petal Cloud Sage Sky Grey Marle
Crane - Cool Mist Humidifier + Aroma Diffuser

Crane - Cool Mist Humidifier + Aroma Diffuser

$89.95 NZD
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Crane - Cool Mist Humidifier + Aroma Diffuser $89.95 NZD
Constructive Eating - Dinosaur Placemat

Constructive Eating - Dinosaur Placemat

$9.99 NZD
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Constructive Eating - Dinosaur Placemat $9.99 NZD
Brown teddy bear with a brown bow on a white background
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

from $59.99 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder from $59.99 NZD
MooGoo - Scalp Healing Milk Shampoo 500ml

MooGoo - Scalp Healing Milk Shampoo 500ml

$21.95 NZD
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MooGoo - Scalp Healing Milk Shampoo 500ml $21.95 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
Love to Dream - Sleep Suit 2.5 Tog

Love to Dream - Sleep Suit 2.5 Tog

$125.00 NZD
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Love to Dream - Sleep Suit 2.5 Tog $125.00 NZD
Moonlight Pink / 12-24 Months Moonlight White / 24-36 Months Olive / 12-24 Months
Teal NUK baby bottle with handles and packaging on a white background
NUK - First Choice Learner Bottle Night Glow 150ml

NUK - First Choice Learner Bottle Night Glow 150ml

$25.95 NZD
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NUK - First Choice Learner Bottle Night Glow 150ml $25.95 NZD