USE THE CODE LW15 TO GET 15% OFFmost NON SALE ITEMS*

EARLY VIP ACCESS USE THE CODE LW15 TO GET 15% OFF MOST NON SALE ITEMS. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

Pink and blue textured spoon shared as dinosaur on a white background
Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils $9.95 NZD
Maxx Bubbles - Handheld Unicorn Bubbler

Maxx Bubbles - Handheld Unicorn Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Unicorn Bubbler $29.95 NZD
Two Nomads - Stroller Organier

Two Nomads - Stroller Organier

$35.00 NZD
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Two Nomads - Stroller Organier $35.00 NZD
John Deere - Farm to Table Journey Sensory Book

John Deere - Farm to Table Journey Sensory Book

$35.00 NZD
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John Deere - Farm to Table Journey Sensory Book $35.00 NZD
Sinchies Child Safe Anti-choke lids (5 pack)

Sinchies Child Safe Anti-choke lids (5 pack)

$10.95 NZD
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Sinchies Child Safe Anti-choke lids (5 pack) $10.95 NZD
Sinchies Screw-on Weaning Spoons (2 pack)

Sinchies Screw-on Weaning Spoons (2 pack)

$17.95 NZD
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Sinchies Screw-on Weaning Spoons (2 pack) $17.95 NZD
Sinchies Less Mess Soft Silicone Lids (2 Pack)

Sinchies Less Mess Soft Silicone Lids (2 Pack)

$24.95 NZD
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Sinchies Less Mess Soft Silicone Lids (2 Pack) $24.95 NZD
Sinchies Collapsible Funnel

Sinchies Collapsible Funnel

$13.95 NZD
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Sinchies Collapsible Funnel $13.95 NZD
The Sinch Station - Sinchies Fill and Dry Rack

The Sinch Station - Sinchies Fill and Dry Rack

Sold Out
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The Sinch Station - Sinchies Fill and Dry Rack Sold Out
Sinchies - Reusable Silicone Food Pouches

Sinchies - Reusable Silicone Food Pouches

$22.95 NZD
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Sinchies - Reusable Silicone Food Pouches $22.95 NZD
Kiddo Goggles - Limited Edition Colours

Kiddo Goggles - Limited Edition Colours

$45.95 NZD
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Kiddo Goggles - Limited Edition Colours $45.95 NZD
Sinchies - Reusable Food Pouches

Sinchies - Reusable Food Pouches

from $6.95 NZD
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Sinchies - Reusable Food Pouches from $6.95 NZD
Baby Tummy Oil
Absolute Essential - Baby Tummy

Absolute Essential - Baby Tummy

$29.95 NZD
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Absolute Essential - Baby Tummy $29.95 NZD
Child wearing blue goggles and a black wetsuit with a blurred water background
Kiddo Goggles

Kiddo Goggles

$45.95 NZD
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Kiddo Goggles $45.95 NZD
Three children wearing colourful hooded towels with animal designs on a white background
Toddy Towel - Toddler 18M - 4 Years

Toddy Towel - Toddler 18M - 4 Years

$59.95 NZD
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Toddy Towel - Toddler 18M - 4 Years $59.95 NZD
Under the Sea
Toddy Towel - Baby 0-2 Years

Toddy Towel - Baby 0-2 Years

$49.95 NZD
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Toddy Towel - Baby 0-2 Years $49.95 NZD
Salmon White Sage Green Little Veges Strawberries
B.Box - Character Lunch Box

B.Box - Character Lunch Box

$47.95 NZD
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B.Box - Character Lunch Box $47.95 NZD
Bluey The Little Mermaid Spider Man Frozen
Three Maxx bubble guns in orange, green, and blue on a white background
Maxx Bubbles - Light Up Bubble Blaster

Maxx Bubbles - Light Up Bubble Blaster

$24.00 NZD
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Maxx Bubbles - Light Up Bubble Blaster $24.00 NZD
Green Blue Orange
Set of colorful John Deere Chalk and holders with cartoon tractors and construction vehicles on a white background
John Deere - Chalk Holders

John Deere - Chalk Holders

$18.00 NZD
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John Deere - Chalk Holders $18.00 NZD
Set of John Deere green toy farm vehicles with yellow wheels on a white background
John Deere - Pullback Assortment Capsules

John Deere - Pullback Assortment Capsules

$12.50 NZD
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John Deere - Pullback Assortment Capsules $12.50 NZD
Two black car sunshades on a white background
Baby First - Car Window Sunshade - 2 pack

Baby First - Car Window Sunshade - 2 pack

Sold Out
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Baby First - Car Window Sunshade - 2 pack Sold Out
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
Maxx Bubbles Dino Bubbler toy packaging with dinosaur figure and bubble solution.
Maxx Bubbles - Bump 'N' Go Dino Bubbler

Maxx Bubbles - Bump 'N' Go Dino Bubbler

$41.95 NZD
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Maxx Bubbles - Bump 'N' Go Dino Bubbler $41.95 NZD
Black stroller with a sage ice cool pram liner new cooling technology to keep child cool in summer and hot days.
ALL 4 ELLA - Ice Cooling Pram Liner

ALL 4 ELLA - Ice Cooling Pram Liner

$59.95 NZD
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ALL 4 ELLA - Ice Cooling Pram Liner $59.95 NZD
Roll of railroad track-themed tape with two boxes on a white background
Zazi - Track Tape

Zazi - Track Tape

$14.95 NZD
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Zazi - Track Tape $14.95 NZD
Wooden children's knife with 'zazi' branding on a white background
Zazi - Wooden Knife

Zazi - Wooden Knife

$14.00 NZD
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Zazi - Wooden Knife $14.00 NZD
Pink box of franjos kitchen Raspberry Leaf Mama Tea on a white background
Franjos Kitchen - Raspberry Leaf Mamma Tea

Franjos Kitchen - Raspberry Leaf Mamma Tea

$39.95 NZD
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Franjos Kitchen - Raspberry Leaf Mamma Tea $39.95 NZD
Box of Franjos Kitchen tea for the mum hustle on a white background
Franjos Kitchen - Pick Me Up Mama Tea

Franjos Kitchen - Pick Me Up Mama Tea

$39.95 NZD
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Franjos Kitchen - Pick Me Up Mama Tea $39.95 NZD
Green and white patterned baby blanket with an award badge on a white background
Zazi - Messy Mats

Zazi - Messy Mats

$95.00 NZD
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Zazi - Messy Mats $95.00 NZD
Mint green box of franjos Kitchen Breastfeeding Mama Tea on a white background
Franjos Kitchen - Breastfeeding Mama Tea

Franjos Kitchen - Breastfeeding Mama Tea

$39.95 NZD
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Franjos Kitchen - Breastfeeding Mama Tea $39.95 NZD
Beige baby carrier with black accents on a white background
LILLEbaby - Complete All Seasons Baby Carrier

LILLEbaby - Complete All Seasons Baby Carrier

$239.99 NZD
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LILLEbaby - Complete All Seasons Baby Carrier $239.99 NZD
Moonbeam Stone Succulent Charcoal
Sleepy Sunday - Blackout Blinds

Sleepy Sunday - Blackout Blinds

$99.95 NZD
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Sleepy Sunday - Blackout Blinds $99.95 NZD
Colour Me Kids - Wash Away Markers

Colour Me Kids - Wash Away Markers

$19.99 NZD
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Colour Me Kids - Wash Away Markers $19.99 NZD
Baby First - Back Seat Organiser

Baby First - Back Seat Organiser

$12.00 NZD
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Baby First - Back Seat Organiser $12.00 NZD
Bibado - NEW Attachable Cutlery

Bibado - NEW Attachable Cutlery

$22.00 NZD
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Bibado - NEW Attachable Cutlery $22.00 NZD
ErgoPouch - Blobby Bedtime Lamp

ErgoPouch - Blobby Bedtime Lamp

$39.95 NZD
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ErgoPouch - Blobby Bedtime Lamp $39.95 NZD
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

$39.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs $39.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows
Pink toilet seat cover on a white background
LUMA - Toilet Seat

LUMA - Toilet Seat

$34.95 NZD
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LUMA - Toilet Seat $34.95 NZD
Iron Blue Blossom Pink Olive Desert Taupe Silk Oat
Step stool with a grey top and beige bottom on a white background.
LUMA - Step Stool

LUMA - Step Stool

$34.95 NZD
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LUMA - Step Stool $34.95 NZD
Iron Blue Blossom Pink Olive Desert Taupe Silk Oat
An Olive Green Anti Slip Potty.
LUMA - Potty

LUMA - Potty

$24.95 NZD
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LUMA - Potty $24.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
An Olive coloured brush and comb set for babies, designed to help prevent cradle cap and stimulate hair follicles.
LUMA - Brush & Comb Set

LUMA - Brush & Comb Set

$19.95 NZD
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LUMA - Brush & Comb Set $19.95 NZD
A light blue bath thermometer for babies to ensure the water is at a safe temperature for them.
LUMA - Bath Thermometer

LUMA - Bath Thermometer

$19.95 NZD
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LUMA - Bath Thermometer $19.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
Baby file, clippers and scissors that are ergonomically designed ensuring your babies safety.
LUMA - Baby Manicure Set

LUMA - Baby Manicure Set

$26.95 NZD
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LUMA - Baby Manicure Set $26.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
A blue 3-in-1 training cup for kids to drink hot or cold drinks with the straw or as an open cup,
Melii - 3 in 1 Silicone Training Cup

Melii - 3 in 1 Silicone Training Cup

$14.95 NZD
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Melii - 3 in 1 Silicone Training Cup $14.95 NZD
Pink Blue
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Oatmilk Wisteria Hunter Green
A light pink silicone tumbler that can hold up to 265mls. Perfect for children ages 1-8. Comes with a sippy straw and a chunky handle.
Melii - Kids Silicone Tumbler | 265ml

Melii - Kids Silicone Tumbler | 265ml

$17.95 NZD
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Melii - Kids Silicone Tumbler | 265ml $17.95 NZD
Grey Blue Pink
A large neoprene material bag, great for mums on the go.
Prene - Carolina Bag Neoprene Tote Bag

Prene - Carolina Bag Neoprene Tote Bag

$199.00 NZD
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Prene - Carolina Bag Neoprene Tote Bag $199.00 NZD
4 different bottle brushes to clean sippy cups and baby bottles.
Boon - Cacti Bottle Brush Set

Boon - Cacti Bottle Brush Set

$39.95 NZD
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Boon - Cacti Bottle Brush Set $39.95 NZD