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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

Sold Out
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Frankie Apothecary - Natural Sun Defence SPF40 Sold Out
Franjos Kitchen - Blood Orange Hydration Powder

Franjos Kitchen - Blood Orange Hydration Powder

$69.95 NZD
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Franjos Kitchen - Blood Orange Hydration Powder $69.95 NZD
A nightlight to help toddlers toilet train and have comfort in their beroom at night time.
Moose - Ernest Bear Night Light

Moose - Ernest Bear Night Light

$39.95 NZD
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Moose - Ernest Bear Night Light $39.95 NZD
Blue Pink Mustard
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Black Charcoal Boba Posy Boba Bloom Navy Grey
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
A light pink 5 in 1 capsule cover that is great for on the go.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$47.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $47.95 NZD
Rexy Swan Princess Woodland Lemon Squeezy Starlit Galaxy Quest Safari Wildflowers Farm Life Sunny Bloom Earthy Sage Floral Flutter Ewe-Topia
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

from $38.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-3Y) from $38.95 NZD
Stevie / 0-3 Months (37cm) Sheldon / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Tallulah / 6-12 Months (47cm) Bedhead Rainbow / 0-3 Months (37cm) Skipper / 6-12 Months (47cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm)
Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

from $37.95 NZD
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Bedhead - Kids Swim Bucket Beach Hat (2-13Y) from $37.95 NZD
Stevie / 2-3 Years (52cm) Tallulah / 2-3 Years (52cm) Sheldon / 2-3 Years (52cm) Oasis / 2-3 Years (52cm) Sweethearts / 2-3 Years (52cm) Andie / 2-3 Years (52cm) Pelican / 2-3 Years (52cm) Blossom / 2-3 Years (52cm) Slate / 2-3 Years (52cm) Peach / 2-3 Years (52cm) Marine / 2-3 Years (52cm) Aqua / 2-3 Years (52cm)
Bedhead Heritage - Girls Panelled Bucket Sun Hat

Bedhead Heritage - Girls Panelled Bucket Sun Hat

$49.95 NZD
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Bedhead Heritage - Girls Panelled Bucket Sun Hat $49.95 NZD
Bedhead Daisy / 6-12 Months (46-50cm) Frankie / 6-12 Months (46-50cm) Provence / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm) Paris / 1-3 Years (50-54cm) Margaret / 6-13 Years (58-62cm) Meredith / 1-3 Years (50-54cm)
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$18.95 NZD
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NUK for Nature Latex Soother Twin Pack $18.95 NZD
Olive / 0-6 Months Cream / 6-18 Months Rust / 0-6 Months
blue-white-NUK-soothers
NUK - Signature Silicone Night Soother Twin Pack

NUK - Signature Silicone Night Soother Twin Pack

$14.95 NZD
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NUK - Signature Silicone Night Soother Twin Pack $14.95 NZD
Red / 0-6 Months Blue Star / 0-6 Months Purple / 0-6 Months Blue / 0-6 Months
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$17.95 NZD
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NUK Star Silicone Soother Twin Pack $17.95 NZD
0-2 Months / White Pink 0-2 Months / White Blue 6-18 Months / Pink 6-18 Months / Blue
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$21.95 NZD
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NUK - First Choice Learner Bottle 150ml $21.95 NZD
Red Green Sky White
NUK - First Choice Plus Night Baby Bottle

NUK - First Choice Plus Night Baby Bottle

$22.99 NZD
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NUK - First Choice Plus Night Baby Bottle $22.99 NZD
Yellow Koala Universe
Helps to clear babies blocked nose.
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD
An extra soft baby brush with a purple handle used for babies bath time.
NUK Extra Soft Baby Brush

NUK Extra Soft Baby Brush

$15.95 NZD
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NUK Extra Soft Baby Brush $15.95 NZD
Blue Pink
Mushie Baby Carrier Wrap

Mushie Baby Carrier Wrap

$159.95 NZD
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Mushie Baby Carrier Wrap $159.95 NZD
Cedar Tradewinds Roman Green Grey Melange Blush
B.Box - Tritan Drink Bottle 600mls

B.Box - Tritan Drink Bottle 600mls

from $35.95 NZD
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B.Box - Tritan Drink Bottle 600mls from $35.95 NZD
Bluey The Little Mermaid Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Ocean Breeze Strawberry Shake Blue Slate Emerald Forest Indigo Rose Lemon Sherbet
Tulio - Night Lights

Tulio - Night Lights

$49.95 NZD
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Tulio - Night Lights $49.95 NZD
blue and pink knee high lamington socks
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

from $19.95 NZD
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Lamington - Knee High Merino Socks from $19.95 NZD
Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months
Bumkins - First Feeding Set

Bumkins - First Feeding Set

$22.95 NZD
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Bumkins - First Feeding Set $22.95 NZD
Tangerine Pink Light Blue Sand Sage
Babyfirst - Bassinet Cotton White Sheet Set

Babyfirst - Bassinet Cotton White Sheet Set

$26.99 NZD
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Babyfirst - Bassinet Cotton White Sheet Set $26.99 NZD
Baby First - Bassinet Flannelette Sheet Set

Baby First - Bassinet Flannelette Sheet Set

from $24.99 NZD
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Baby First - Bassinet Flannelette Sheet Set from $24.99 NZD
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
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Baby First - Cot Flannelette Sheet Set $42.00 NZD
Mushie - Animal Teethers

Mushie - Animal Teethers

$24.99 NZD
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Mushie - Animal Teethers $24.99 NZD
Lion Yellow Bunny Sage Elephant Cloud Koala Stone Dog Natural
Mushie - Training Toothbrush

Mushie - Training Toothbrush

$27.99 NZD
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Mushie - Training Toothbrush $27.99 NZD
Flower / Soft Lilac Flower / Blush Flower / Pale Daffodil Star / Shifting Sand Star / Tradewinds Star / Cambridge Blue
Mushie - Ribbed Baby Beanie 0-3 Months

Mushie - Ribbed Baby Beanie 0-3 Months

$29.95 NZD
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Mushie - Ribbed Baby Beanie 0-3 Months $29.95 NZD
Tradewinds Ivory Mustard Melange Grey Melange Cedar Blush Beige Melange
Jellystone - Triblox

Jellystone - Triblox

$49.99 NZD
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Jellystone - Triblox $49.99 NZD
Rainbow Jelly Pastel Earth
Bunnie Caddie - Change Mat

Bunnie Caddie - Change Mat

$55.00 NZD
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Bunnie Caddie - Change Mat $55.00 NZD
Sand Navy Khaki Charcoal Black Clay
MooGoo - Baby Gentle Shampoo 250ml

MooGoo - Baby Gentle Shampoo 250ml

$15.99 NZD
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MooGoo - Baby Gentle Shampoo 250ml $15.99 NZD
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $169.00 NZD
Dune / 1 Year Tekapo Stars / 1 Year Dusk Stars / 1 Year
Skip Hop - Pronto Changing Station

Skip Hop - Pronto Changing Station

Sold Out
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Skip Hop - Pronto Changing Station Sold Out
Quut - Ringo Pentanque

Quut - Ringo Pentanque

$17.95 NZD
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Quut - Ringo Pentanque $17.95 NZD
The Woolbabe Mini Duvet Sleep Bag is filled with warm, temperature regulating merino. It is perfect for babies aged 0-9months.
Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

$159.00 NZD
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Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months $159.00 NZD
Glacier Dusk Tekapo Stars Pebble Moss Wilderness
immune-care-essential-oil-blend
Absolute Essential - Immune Care 10ml

Absolute Essential - Immune Care 10ml

$32.95 NZD
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Absolute Essential - Immune Care 10ml $32.95 NZD
Sleepytot Portable White Noise Machine

Sleepytot Portable White Noise Machine

$79.95 NZD
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Sleepytot Portable White Noise Machine $79.95 NZD
Baby First Bassinet Foam Mattress - Round (79.5 X 38cm)

Baby First Bassinet Foam Mattress - Round (79.5 X 38cm)

$44.99 NZD
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Baby First Bassinet Foam Mattress - Round (79.5 X 38cm) $44.99 NZD
John Deere - Build A Buddy Construction Backhoe Loader

John Deere - Build A Buddy Construction Backhoe Loader

$41.95 NZD
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John Deere - Build A Buddy Construction Backhoe Loader $41.95 NZD
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

$110.00 NZD
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine $110.00 NZD
Love to Dream - Sleep Suit Extra Warm 3.5 Tog

Love to Dream - Sleep Suit Extra Warm 3.5 Tog

$145.00 NZD
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Love to Dream - Sleep Suit Extra Warm 3.5 Tog $145.00 NZD
South Pole / 6-12 Months (Size 0) White / 24-36 Months (Size 2)
Little Unicorn Cotton Muslin Baby Blanket

Little Unicorn Cotton Muslin Baby Blanket

$64.95 NZD
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Little Unicorn Cotton Muslin Baby Blanket $64.95 NZD
Forest Friends Vintage Floral Woof
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat $42.95 NZD
Finley / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm) Charliee / 3-6 Years (54-58cm) Leo / 3-6 Years (54-58cm) Noah / 1-3 Years (50-54cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm)
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $42.95 NZD
Charliee / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Meredith / 0-3 Months (38-42cm) Primrose / 0-3 Months (38-42cm) Paris / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Leo / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm) Autumn Peony / 0-3 Months (38-42cm) Faith / 3-6 Months (42-46cm)
Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

$42.95 NZD
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Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat $42.95 NZD
Bedhead Safari / 0-3 Months (37cm) Floret / 0-3 Months (37cm) Quackers / 0-3 Months (37cm) Natural Stripe / 0-3 Months (37cm) Pink Stripe / 0-3 Months (37cm) Bedhead Space / 0-3 Months (37cm) Sprinkles / 0-3 Months (37cm) Fourbie / 0-3 Months (37cm) Betsy / 0-3 Months (37cm) Dani / 6-12 Months (47cm) Grey Penguin / 0-3 Months (37cm) Treadly / 3-6 Months (42cm) Ladybug / 0-3 Months (37cm) Grey Stripe / 0-3 Months (37cm)
Bedhead - Kids Bucket Hat (2-13Y)

Bedhead - Kids Bucket Hat (2-13Y)

$42.95 NZD
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Bedhead - Kids Bucket Hat (2-13Y) $42.95 NZD
Fourbie / 2-3 Years (52cm) / Classic Floret / 2-3 Years (52cm) / Ponytail Betsy / 2-3 Years (52cm) / Ponytail Bedhead Koala / 3-6 Years (54cm) / Ponytail Khaki Stripe / 3-6 Years (54cm) / Classic Natural Stripe / 3-6 Years (54cm) / Classic Bedhead Bunny / 3-6 Years (54cm) / Classic Grace / 2-3 Years (52cm) / Ponytail Grey Stripe / 6-13 Years (56cm) / Classic Lady Bug / 2-3 Years (52cm) / Ponytail Pink Stripe / 2-3 Years (52cm) / Ponytail