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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

TubesBathToy
Boon - Tubes Bath Toy

Boon - Tubes Bath Toy

$22.00 NZD
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Boon - Tubes Bath Toy $22.00 NZD
Boon - Bubble Dipper

Boon - Bubble Dipper

$19.50 NZD
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Boon - Bubble Dipper $19.50 NZD
Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle

Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle

$74.95 NZD
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Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle $74.95 NZD
Olive love to dream swaddle
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$54.95 NZD
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Love To Dream - Swaddle Up Lite 0.2 Tog $54.95 NZD
Light Blue / Newborn Light Pink / Newborn Olive / Newborn
Jellystone - Calm Down Bottle Refill Pack

Jellystone - Calm Down Bottle Refill Pack

$7.95 NZD
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Jellystone - Calm Down Bottle Refill Pack $7.95 NZD
Glow In The Dark Ocean Rainbow Blush
The NUK Anti-Colic Professional Baby Bottle has a ventilation system to reduce air swallowing. It also has a Temperature Control indicator, and a soft, natural-feel teat for comfort.
NUK - Anti-Colic Professional Baby Bottle

NUK - Anti-Colic Professional Baby Bottle

from $25.95 NZD
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NUK - Anti-Colic Professional Baby Bottle from $25.95 NZD
The NUK First Choice+ Perfect Start Set comes with Temperature Control. It includes baby bottles, silicone teats, Genius soother, bottle brush, and leakproof screw top.
NUK - First Choice Plus Perfect Start Set

NUK - First Choice Plus Perfect Start Set

$79.95 NZD
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NUK - First Choice Plus Perfect Start Set $79.95 NZD
Boon - Trip Travel Drying Rack & Bottle Brushes

Boon - Trip Travel Drying Rack & Bottle Brushes

$42.95 NZD
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Boon - Trip Travel Drying Rack & Bottle Brushes $42.95 NZD
Boon - Patch Countertop Drying Rack

Boon - Patch Countertop Drying Rack

$37.95 NZD
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Boon - Patch Countertop Drying Rack $37.95 NZD
John Deere - Electronic Fishing Pole

John Deere - Electronic Fishing Pole

$69.95 NZD
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John Deere - Electronic Fishing Pole $69.95 NZD
Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

$27.50 NZD
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Moogoo - Baby Clear Zinc Sunscreen SPF40 120g $27.50 NZD
Viva La Vulva - Healing Perineal Spray Ready-To-Use

Viva La Vulva - Healing Perineal Spray Ready-To-Use

$42.95 NZD
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Viva La Vulva - Healing Perineal Spray Ready-To-Use $42.95 NZD
Viva La Vulva - Belly Birth Scar Repair Oil

Viva La Vulva - Belly Birth Scar Repair Oil

$39.95 NZD
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Viva La Vulva - Belly Birth Scar Repair Oil $39.95 NZD
Petite Eats - Kids Safety Knife

Petite Eats - Kids Safety Knife

$15.95 NZD
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Petite Eats - Kids Safety Knife $15.95 NZD
Sky Blue Coral
Petite Eats - Full Metal Cutlery Set

Petite Eats - Full Metal Cutlery Set

$29.95 NZD
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Petite Eats - Full Metal Cutlery Set $29.95 NZD
Dusty Lilac Dusky Rose Mustard Pistachio Romee Sand
The NUK Space Night Soother glows in the dark and is designed for babies sensitive skin. First soother is a orange lion with blue outline and the second is a green outline with stars.
NUK - Space Night Silicone Soother

NUK - Space Night Silicone Soother

$17.95 NZD
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NUK - Space Night Silicone Soother $17.95 NZD
Grey / 0-6 Months Pink / 0-6 Months Blue / 0-6 Months
Jellystone - Penguin Wobble

Jellystone - Penguin Wobble

$37.50 NZD
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Jellystone - Penguin Wobble $37.50 NZD
Bubblegum Mint Soft Lilac Black
Q Life - Birth Mix

Q Life - Birth Mix

$34.95 NZD
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Q Life - Birth Mix $34.95 NZD
Q Life - Intesto Ease

Q Life - Intesto Ease

$34.95 NZD
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Q Life - Intesto Ease $34.95 NZD
Q Life - Grizzly Guts

Q Life - Grizzly Guts

$34.95 NZD
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Q Life - Grizzly Guts $34.95 NZD
360-cup-emerald-forest
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
Mod & Tod - Bassinet Sheet & Change Mat Cover

Mod & Tod - Bassinet Sheet & Change Mat Cover

$29.95 NZD
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Mod & Tod - Bassinet Sheet & Change Mat Cover $29.95 NZD
Isla Starlit Earthy Sage Galaxy Quest Savanna Delilah
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $38.99 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $38.99 NZD
Franjos Kitchen - Blood Orange Hydration Powder

Franjos Kitchen - Blood Orange Hydration Powder

$69.95 NZD
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Franjos Kitchen - Blood Orange Hydration Powder $69.95 NZD
A nightlight to help toddlers toilet train and have comfort in their beroom at night time.
Moose - Ernest Bear Night Light

Moose - Ernest Bear Night Light

$39.95 NZD
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Moose - Ernest Bear Night Light $39.95 NZD
Blue Pink Mustard
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Black Charcoal Boba Posy Boba Bloom Navy Grey
SavviSand removes wet and dry sand off whilst at the beach. Great to keep in the car to avoid sand and it also acts as a natural insect repellent.
SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

$39.95 NZD
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SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent $39.95 NZD
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Orange car seat cover with white floral pattern on a white background, featuring OHbaby! Awards silver winner badge.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$48.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $48.95 NZD
Honey Blossom Swan Princess Woodland Galaxy Quest Rexy Earthy Sage Sage Gingham
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

from $38.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-3Y) from $38.95 NZD
Stevie / 0-3 Months (37cm) Sheldon / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Tallulah / 6-12 Months (47cm) Bedhead Rainbow / 0-3 Months (37cm) Skipper / 6-12 Months (47cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm)
Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

from $37.95 NZD
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Bedhead - Kids Swim Bucket Beach Hat (2-13Y) from $37.95 NZD
Stevie / 2-3 Years (52cm) Tallulah / 2-3 Years (52cm) Sheldon / 2-3 Years (52cm) Oasis / 2-3 Years (52cm) Sweethearts / 2-3 Years (52cm) Andie / 2-3 Years (52cm) Pelican / 2-3 Years (52cm) Blossom / 2-3 Years (52cm) Slate / 2-3 Years (52cm) Peach / 2-3 Years (52cm) Marine / 2-3 Years (52cm) Aqua / 2-3 Years (52cm)
Bedhead Heritage - Girls Panelled Bucket Sun Hat

Bedhead Heritage - Girls Panelled Bucket Sun Hat

$49.95 NZD
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Bedhead Heritage - Girls Panelled Bucket Sun Hat $49.95 NZD
Bedhead Daisy / 6-12 Months (46-50cm) Frankie / 6-12 Months (46-50cm) Provence / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm) Paris / 1-3 Years (50-54cm) Margaret / 6-13 Years (58-62cm) Meredith / 1-3 Years (50-54cm)
blue-white-NUK-soothers
NUK - Signature Silicone Night Soother Twin Pack

NUK - Signature Silicone Night Soother Twin Pack

$14.95 NZD
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NUK - Signature Silicone Night Soother Twin Pack $14.95 NZD
Red / 0-6 Months Blue Star / 0-6 Months Purple / 0-6 Months Blue / 0-6 Months
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$22.95 NZD
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NUK - First Choice Learner Bottle 150ml $22.95 NZD
Red Green Sky White Green Fish
NUK - First Choice Plus Night Baby Bottle

NUK - First Choice Plus Night Baby Bottle

$22.99 NZD
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NUK - First Choice Plus Night Baby Bottle $22.99 NZD
Yellow Koala Universe
Helps to clear babies blocked nose.
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD
An extra soft baby brush with a purple handle used for babies bath time.
NUK Extra Soft Baby Brush

NUK Extra Soft Baby Brush

$15.95 NZD
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NUK Extra Soft Baby Brush $15.95 NZD
Blue Pink
B.Box - Tritan Drink Bottle 600mls

B.Box - Tritan Drink Bottle 600mls

from $35.95 NZD
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B.Box - Tritan Drink Bottle 600mls from $35.95 NZD
Bluey Disney Frozen Harry Potter The Little Mermaid Sugar Plum Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Ocean Breeze Strawberry Shake Blue Slate Emerald Forest Indigo Rose Lemon Sherbet
Tulio - Night Lights

Tulio - Night Lights

$49.95 NZD
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Tulio - Night Lights $49.95 NZD
blue and pink knee high lamington socks
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

from $19.95 NZD
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Lamington - Knee High Merino Socks from $19.95 NZD
Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months
Babyfirst - Bassinet Cotton White Sheet Set

Babyfirst - Bassinet Cotton White Sheet Set

$26.99 NZD
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Babyfirst - Bassinet Cotton White Sheet Set $26.99 NZD
Baby First - Bassinet Flannelette Sheet Set

Baby First - Bassinet Flannelette Sheet Set

from $24.99 NZD
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Baby First - Bassinet Flannelette Sheet Set from $24.99 NZD
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
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Baby First - Cot Flannelette Sheet Set $42.00 NZD
Jellystone - Triblox

Jellystone - Triblox

$49.99 NZD
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Jellystone - Triblox $49.99 NZD
Rainbow Jelly Pastel Earth
Bunnie Caddie - Change Mat

Bunnie Caddie - Change Mat

$55.00 NZD
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Bunnie Caddie - Change Mat $55.00 NZD
Sand Navy Khaki Charcoal Black Clay
MooGoo - Baby Gentle Shampoo 250ml

MooGoo - Baby Gentle Shampoo 250ml

$15.99 NZD
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MooGoo - Baby Gentle Shampoo 250ml $15.99 NZD