USE THE CODE KING15 FOR 15% OFF NON SALE ITEMS ENDS MIDNIGHT TUESDAY + Clearance up to 80% off | Free NZ shipping $120+ | Overnight shipping| Afterpay & Zip available

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Gifting

A beautiful collection of gifts ranging from newborns to parents.
Sleepytot NZ Voucher- E-Voucher

Sleepytot NZ Voucher- E-Voucher

from $10.00 NZD
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Sleepytot NZ Voucher- E-Voucher from $10.00 NZD
Sale
Little Difference Occasion Cards

Little Difference Occasion Cards

$4.00 NZD $7.95 NZD
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Little Difference Occasion Cards $4.00 NZD $7.95 NZD
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$44.95 NZD $79.95 NZD
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Classical Child - Silicone Beach Bucket & Toys Set $44.95 NZD $79.95 NZD
Mombella - Soothing Mushroom Teether

Mombella - Soothing Mushroom Teether

$9.99 NZD
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Mombella - Soothing Mushroom Teether $9.99 NZD
Iron Green Beige Pink Blue Red Green Lavender Eucalyptus
Sale
dawn-the-dino-book
Bibado - Dawn the Dinosaur Teething Book

Bibado - Dawn the Dinosaur Teething Book

$12.95 NZD $14.95 NZD
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Bibado - Dawn the Dinosaur Teething Book $12.95 NZD $14.95 NZD
Honeysticks - Bath Drops

Honeysticks - Bath Drops

$25.95 NZD
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Honeysticks - Bath Drops $25.95 NZD
my-first-paint-brush-set
Honeysticks - My First Paint Brush Set

Honeysticks - My First Paint Brush Set

$15.95 NZD
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Honeysticks - My First Paint Brush Set $15.95 NZD
Sale
Little Unicorn - Stretch Knit Fitted Cot Sheet

Little Unicorn - Stretch Knit Fitted Cot Sheet

$39.95 NZD $54.95 NZD
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Little Unicorn - Stretch Knit Fitted Cot Sheet $39.95 NZD $54.95 NZD
Pressed Petals Little Unicorn Rainbow Watercolour Rose Dino Friends Frost Green
Sale
Quut - Bath Puzzles

Quut - Bath Puzzles

$14.95 NZD $24.95 NZD
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Quut - Bath Puzzles $14.95 NZD $24.95 NZD
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Moana Happy Fruits Pink Daisy Happy Suns
LatchLight is a sleep-friendly wearable nightlight for easy, hands-free nighttime feedings, ensuring proper latch and minimal disruption.
LatchLight - Sleep Friendly Wearable Nightlight

LatchLight - Sleep Friendly Wearable Nightlight

$64.95 NZD
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LatchLight - Sleep Friendly Wearable Nightlight $64.95 NZD
Honeysticks - Bath Crayon Super Jumbos

Honeysticks - Bath Crayon Super Jumbos

$21.95 NZD
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Honeysticks - Bath Crayon Super Jumbos $21.95 NZD
Sale
Petite Eats - Silicone Dominoes Set

Petite Eats - Silicone Dominoes Set

$15.99 NZD $42.99 NZD
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Petite Eats - Silicone Dominoes Set $15.99 NZD $42.99 NZD
Ocean Terracotta
Sale
SavviSand removes wet and dry sand off whilst at the beach. Great to keep in the car to avoid sand and it also acts as a natural insect repellent.
SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

$29.99 NZD $39.95 NZD
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SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent $29.99 NZD $39.95 NZD
The Full coloured Purple Solar Buddie is a refillable sunscreen applicator for kids and babies of any age. It's easy to use, no mess and perfect for outdoor fun and travel.
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

from $19.99 NZD
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Solar Buddies - One Sunscreen Applicator from $19.99 NZD
Blue Green Pink Purple Nude Black Full Pink Full Blue Full Green Red
Sale
BBcino - BBcino Cup 120ml

BBcino - BBcino Cup 120ml

$17.99 NZD $24.95 NZD
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BBcino - BBcino Cup 120ml $17.99 NZD $24.95 NZD
FarminFriendsAssortment
John Deere - Farmin Friends

John Deere - Farmin Friends

$22.00 NZD
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John Deere - Farmin Friends $22.00 NZD
Green Yellow
6 Pink Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Latex Pacifiers

Frigg - 6 Pack Latex Pacifiers

$49.95 NZD
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Frigg - 6 Pack Latex Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
Sale
Jellystone - Calm Down Bottle

Jellystone - Calm Down Bottle

$31.95 NZD $36.95 NZD
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Jellystone - Calm Down Bottle $31.95 NZD $36.95 NZD
Blue Mint
Sale
A pink bamboo children's cup with a silicone lid and a red straw, decorated with strawberry patterns and fairies the brand name 'Chai Baby' displayed on the front.
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$21.95 NZD $24.95 NZD
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Chai Baby - Babycino & Fluffy Cup $21.95 NZD $24.95 NZD
Dangerous Dino Butterfly Balloon Pink Fairy Chai Baby Space Emergency Services
Sold Out
Tulio - Night Lights

Tulio - Night Lights

Sold Out
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Tulio - Night Lights Sold Out
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Black Charcoal Boba Posy Boba Bloom Navy Grey
John Deere - Electronic Fishing Pole

John Deere - Electronic Fishing Pole

$69.95 NZD
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John Deere - Electronic Fishing Pole $69.95 NZD
Sale
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$16.95 NZD $22.95 NZD
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Petite Eats - Mini Smoothie Cups $16.95 NZD $22.95 NZD
Mustard
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

$20.95 NZD
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Lamington - Knee High Merino Socks $20.95 NZD
Lake / 0-3 Months Ritz / 0-3 Months Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months Jester / 0-3 Months
Baby Ink - Inkless Printing Kits

Baby Ink - Inkless Printing Kits

$29.95 NZD
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Baby Ink - Inkless Printing Kits $29.95 NZD
Black
Sale
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$21.95 NZD $26.95 NZD
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Chai Baby - Kids Cup $21.95 NZD $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Dangerous Dino Emergency Services
original-crayons-pastel
Honeysticks - Original Crayons - Pastel

Honeysticks - Original Crayons - Pastel

Sold Out
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Honeysticks - Original Crayons - Pastel Sold Out
bath-crayons-triangles
Honeysticks - Triangle Bath Crayons

Honeysticks - Triangle Bath Crayons

$22.95 NZD
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Honeysticks - Triangle Bath Crayons $22.95 NZD
Boon-Cogs
Boon - Cogs Bath Toy

Boon - Cogs Bath Toy

$22.00 NZD
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Boon - Cogs Bath Toy $22.00 NZD
Pipes
Boon - Pipes Bath Toy

Boon - Pipes Bath Toy

$35.95 NZD
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Boon - Pipes Bath Toy $35.95 NZD
Pair of brown maroon socks on a white background
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

$20.95 NZD
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Lamington- Crew Merino Socks $20.95 NZD
Fig / 0-3 Months West / 0-3 Months Pearl / 0-3 Months Savile / 0-3 Months Pilot / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Thistle / 0-3 Months Beau / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Baby Fox / 0-3 Months Holland / 0-3 Months Rosa / 0-3 Months Cherry / 0-3 Months
Designed for babies to hold an play with. Helps with visual learning.
Lamaze - John Deere My First Tractor Rattle

Lamaze - John Deere My First Tractor Rattle

$15.95 NZD
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Lamaze - John Deere My First Tractor Rattle $15.95 NZD
Honeysticks_Finger_Paint
Honeysticks - Finger Paint

Honeysticks - Finger Paint

$29.95 NZD
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Honeysticks - Finger Paint $29.95 NZD
Sale
Lulla Sleep Owl - (seconds half price!)

Lulla Sleep Owl - (seconds half price!)

$39.99 NZD $79.99 NZD
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Lulla Sleep Owl - (seconds half price!) $39.99 NZD $79.99 NZD
The baby shusher uses white noise to shh your baby back to sleep or break them out of a crying spell for 30 minutes.
Baby Shusher

Baby Shusher

$59.95 NZD
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Baby Shusher $59.95 NZD
rockit-rocker
Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket

Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket

$109.95 NZD
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Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket $109.95 NZD
Brown teddy bear with a brown bow on a white background
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

from $59.99 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder from $59.99 NZD
Baby car seat and pram cover with cherry pattern on a white background, featuring OHbaby Awards silver winner badge.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$49.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $49.95 NZD
Cherries Honey Blossom Swan Princess Woodland Earthy Sage Sage Gingham
Nestling - Out & About Change Mat

Nestling - Out & About Change Mat

$24.95 NZD
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Nestling - Out & About Change Mat $24.95 NZD
Pink Ditsy Moss Check Grey Stripe Oat Sunshine Black Surfs Up Whales
The Milk Collective Cookies that help with lactation supply. Dark Chocolate Chip flavour.
The Milk Collective - Dark Chocolate Chip Lactation Biscuits

The Milk Collective - Dark Chocolate Chip Lactation Biscuits

$19.95 NZD
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The Milk Collective - Dark Chocolate Chip Lactation Biscuits $19.95 NZD
Sale
The Milk Collective Cookies that help with lactation supply. Oaty Milk Choc Chip flavour.
The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits

The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits

$15.95 NZD $19.95 NZD
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The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits $15.95 NZD $19.95 NZD
The Milk Collective - White Chocolate Chip Lactation Biscuits

The Milk Collective - White Chocolate Chip Lactation Biscuits

$19.95 NZD
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The Milk Collective - White Chocolate Chip Lactation Biscuits $19.95 NZD
Colour Me Kids - Washable Colouring In Tablecloth Set

Colour Me Kids - Washable Colouring In Tablecloth Set

from $59.99 NZD
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Colour Me Kids - Washable Colouring In Tablecloth Set from $59.99 NZD
Sale
Babu - Merino Booties

Babu - Merino Booties

$19.99 NZD $22.95 NZD
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Babu - Merino Booties $19.99 NZD $22.95 NZD
Walnut Sage Denim
Baby file, clippers and scissors that are ergonomically designed ensuring your babies safety.
LUMA - Baby Manicure Set

LUMA - Baby Manicure Set

$26.95 NZD
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LUMA - Baby Manicure Set $26.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
Sale
Franjos Kitchen - Chocolate Chip Mama Biscuits

Franjos Kitchen - Chocolate Chip Mama Biscuits

$26.95 NZD $34.95 NZD
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Franjos Kitchen - Chocolate Chip Mama Biscuits $26.95 NZD $34.95 NZD
baby-shusher-sloth
Baby Shusher - Sloth Shusher

Baby Shusher - Sloth Shusher

$99.99 NZD
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Baby Shusher - Sloth Shusher $99.99 NZD