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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

3 Years +

Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

$24.95 NZD
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Solar Buddies - One Sunscreen Applicator $24.95 NZD
Blue Green Pink Purple Nude Black
easynight-blinds-home-version
Easyblinds - Easynight Blackout Blind HOME Kit

Easyblinds - Easynight Blackout Blind HOME Kit

from $69.95 NZD
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Easyblinds - Easynight Blackout Blind HOME Kit from $69.95 NZD
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $79.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $79.95 NZD
Solar Buddies - Twin Pack

Solar Buddies - Twin Pack

$45.00 NZD
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Solar Buddies - Twin Pack $45.00 NZD
Solar Buddies - Pack of 2 Replacement Heads

Solar Buddies - Pack of 2 Replacement Heads

$22.50 NZD
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Solar Buddies - Pack of 2 Replacement Heads $22.50 NZD
Sale
Lulla Doll Bundle Deal - Baby and Child Sleep Companion

Lulla Doll Bundle Deal - Baby and Child Sleep Companion

$99.95 NZD $139.90 NZD
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Lulla Doll Bundle Deal - Baby and Child Sleep Companion $99.95 NZD $139.90 NZD
doddl-3-piece-aqua
doddl - Toddler Knife, Fork & Spoon Cutlery Set

doddl - Toddler Knife, Fork & Spoon Cutlery Set

$39.95 NZD
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doddl - Toddler Knife, Fork & Spoon Cutlery Set $39.95 NZD
Aqua Magenta Indigo
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
B.Box - Lunch Box

B.Box - Lunch Box

$42.95 NZD
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B.Box - Lunch Box $42.95 NZD
Flamingo Fizz Lilac Pop Emerald Forest Ocean Breeze Indigo Rose Blue Slate Blue Blaze B.Box Midnight Spearmint Chill Out Blush Crush Lemon Twist Strawberry Shake
savvisand-starter-kit
SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

from $19.95 NZD
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SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent from $19.95 NZD
Sleepytot Portable White Noise Machine

Sleepytot Portable White Noise Machine

$79.95 NZD
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Sleepytot Portable White Noise Machine $79.95 NZD
Sleepy-Patch-Sleep-Promoting-Stickers
The Natural Patch - SleepyPatch Sleep Promoting Stickers

The Natural Patch - SleepyPatch Sleep Promoting Stickers

$25.95 NZD
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The Natural Patch - SleepyPatch Sleep Promoting Stickers $25.95 NZD
classic-bucket-hat-kids-boy-space-product-front-BU288
Bedhead - Kids Bucket Hat (2-13Y)

Bedhead - Kids Bucket Hat (2-13Y)

$37.95 NZD
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Bedhead - Kids Bucket Hat (2-13Y) $37.95 NZD
Grace / 2-3 Years (52cm) / Ponytail Natural Stripe / 3-6 Years (54cm) / Ponytail Khaki Stripe / 3-6 Years (54cm) / Classic Pink Stripe / 3-6 Years (54cm) / Ponytail Lana / 3-6 Years (54cm) / Ponytail Bedhead Space / 3-6 Years (54cm) / Classic Fish / 3-6 Years (54cm) / Classic Sprinkles / 3-6 Years (54cm) / Ponytail Bedhead Bunny / 3-6 Years (54cm) / Classic Bedhead Koala / 3-6 Years (54cm) / Ponytail Dinos / 3-6 Years (54cm) / Classic Dani / 3-6 Years (54cm) / Ponytail Dalmation / 3-6 Years (54cm) / Classic Mint Stripe / 6-13 Years (56cm) / Classic
Zazu - Sam the Lamb Sleep Trainer & Night Light

Zazu - Sam the Lamb Sleep Trainer & Night Light

$79.95 NZD
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Zazu - Sam the Lamb Sleep Trainer & Night Light $79.95 NZD
Pink Blue Grey Camel
slip-safe-spots-ocean-friends
Zazi - Slip-Safe Bath Spots

Zazi - Slip-Safe Bath Spots

$19.95 NZD
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Zazi - Slip-Safe Bath Spots $19.95 NZD
Ocean Friends Garden Pond Bubbles
Cherub Baby - Re-useable MINI Food Pouches 10 Packs

Cherub Baby - Re-useable MINI Food Pouches 10 Packs

$24.95 NZD
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Cherub Baby - Re-useable MINI Food Pouches 10 Packs $24.95 NZD
Pink & Orange Blue & Green
Sale
ZenPatch-Mood-Calming-Stickers
The Natural Patch - ZenPatch Mood Calming Stickers

The Natural Patch - ZenPatch Mood Calming Stickers

$17.96 NZD $23.95 NZD
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The Natural Patch - ZenPatch Mood Calming Stickers $17.96 NZD $23.95 NZD
Sale
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$125.00 NZD $142.90 NZD
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Sleepytots The Ultimate Sleep Aid - Full Package Deal $125.00 NZD $142.90 NZD
Light Wooden Tint / Sleep Easy Oil White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil
Woolbabe - 3 Seasons Front Zip Sleep Bag

Woolbabe - 3 Seasons Front Zip Sleep Bag

$169.00 NZD
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Woolbabe - 3 Seasons Front Zip Sleep Bag $169.00 NZD
Mauve Manuka / 3-24 months Meadow Stripe / 3-24 months Dune / 3-24 months Dusk / 3-24 months Pebble Stripe / 3-24 months Tide / 3-24 months Tekapo Stars / 3-24 months Pine Stars / 3-24 months Moss Wilderness / 2-4 years Wildflower / 2-4 years
babu-sunscreen-mini
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

from $3.95 NZD
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Babu - Everyday Sunscreen for Babies & Everyone from $3.95 NZD
Constructive Eating - Construction 3 Piece Cutlery Package

Constructive Eating - Construction 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Construction 3 Piece Cutlery Package $24.95 NZD
Lulla by Roro - Lulla Doll Outfits

Lulla by Roro - Lulla Doll Outfits

$39.99 NZD
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Lulla by Roro - Lulla Doll Outfits $39.99 NZD
Fluffy Grey Bunny Fluffy Pink Bunny Blue Fox Lilac Mouse Polar Bear
Ergopouch - Sleep Suit Bag 3.5 Tog

Ergopouch - Sleep Suit Bag 3.5 Tog

$109.95 NZD
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Ergopouch - Sleep Suit Bag 3.5 Tog $109.95 NZD
Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months Sage / 3-12 Months Berries / 3-12 Months Picnic / 8-24 Months Doggos / 3-12 Months Golden / 3-12 Months
The Natural Patch - BuzzPatch Mosquito Repellent Patches

The Natural Patch - BuzzPatch Mosquito Repellent Patches

$17.95 NZD
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The Natural Patch - BuzzPatch Mosquito Repellent Patches $17.95 NZD
Ergopouch - Sheeting Sleeping Bag 3.5 Tog

Ergopouch - Sheeting Sleeping Bag 3.5 Tog

$104.95 NZD
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Ergopouch - Sheeting Sleeping Bag 3.5 Tog $104.95 NZD
Pink Daisies / 8-24 Months Willow / 8-24 Months Dragonflies / 8-24 Months Berries / 8-24 Months Cute Fruit / 2-4 Years Sage / 2-4 Years Picnic / 8-24 Months
Zazu - Davy the Dog Sleep Trainer & Night Light

Zazu - Davy the Dog Sleep Trainer & Night Light

$79.95 NZD
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Zazu - Davy the Dog Sleep Trainer & Night Light $79.95 NZD
3.5TogSeepSuitBagDaises
Ergopouch - Sleep Suit Bag 2.5 Tog

Ergopouch - Sleep Suit Bag 2.5 Tog

$104.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog $104.95 NZD
Berries / 3-12 Months Sage / 3-12 Months Night Sky / 8-24 Months Doggos / 3-12 Months Picnic / 8-24 Months Party / 8-24 Months Dragonflies / 8-24 Months Pink Daisies / 8-24 Months Willow / 8-24 Months
ponytail-bucket-hat-swim-girl-sweetheart
Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

$37.95 NZD
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Bedhead - Kids Swim Bucket Beach Hat (2-13Y) $37.95 NZD
Sweethearts / 2-3 Years (52cm) Skipper / 2-3 Years (52cm) Andie / 2-3 Years (52cm) Sails / 2-3 Years (52cm) Blossom / 2-3 Years (52cm) Tallulah / 2-3 Years (52cm) Lila / 2-3 Years (52cm) Peach / 2-3 Years (52cm) Marine / 2-3 Years (52cm) Stevie / 2-3 Years (52cm) Pelican / 2-3 Years (52cm) Spring Stripe / 3-6 Years (54cm) Bedhead Rainbow / 2-3 Years (52cm)
Ergopouch - Sheeting Sleep Bag 2.5 Tog

Ergopouch - Sheeting Sleep Bag 2.5 Tog

from $79.96 NZD
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Ergopouch - Sheeting Sleep Bag 2.5 Tog from $79.96 NZD
Berries / 3-12 Months Night Sky / 8-24 Months Sage / 8-24 Months Golden / 8-24 Months Doggos / 8-24 Months Picnic / 8-24 Months Party / 8-24 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months
Bumkins - Wet Bag

Bumkins - Wet Bag

$15.99 NZD
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Bumkins - Wet Bag $15.99 NZD
Grounded Sand Check Bumkins Sunshine Lace Unicorn Wander Jungle Wildlife Outdoors Camp Gear Rainbow
Growbright - Airnest Junior Pillow

Growbright - Airnest Junior Pillow

$84.00 NZD
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Growbright - Airnest Junior Pillow $84.00 NZD
Sale
Lamington - Crew Merino Socks - Christmas Edition

Lamington - Crew Merino Socks - Christmas Edition

from $12.95 NZD $19.95 NZD
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Lamington - Crew Merino Socks - Christmas Edition from $12.95 NZD $19.95 NZD
Blizzard / 0-3 Months Holly / 1-2 Years
Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

from $39.00 NZD
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Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash from $39.00 NZD
mini-lunchbox-blush-crush
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

$32.95 NZD
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B.Box - Mini Lunch Box $32.95 NZD
Blush Crush Spearmint Chill Out B.Box Midnight Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
Jellystone - Calm Down Bottle

Jellystone - Calm Down Bottle

$36.95 NZD
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Jellystone - Calm Down Bottle $36.95 NZD
Snow Blue Mint Pink Dino
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$49.95 NZD
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B.Box - Insulated Food Jar $49.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$22.95 NZD
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Petite Eats - Mini Smoothie Cups $22.95 NZD
Sage Dusty Lilac Sand Mustard Dusky Rose Pewter Romee Overcast
Bumkins - Splat Mats

Bumkins - Splat Mats

$34.95 NZD
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Bumkins - Splat Mats $34.95 NZD
Wildlife Dinosaurs Jungle Wander Grey Chevron Camp Gear Cacti Tropical Feathers Colour Quill
Constructive Eating - Individual Construction Utensils

Constructive Eating - Individual Construction Utensils

$9.95 NZD
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Constructive Eating - Individual Construction Utensils $9.95 NZD
The Nude Alchemist - Magnesium Rescue

The Nude Alchemist - Magnesium Rescue

$24.95 NZD
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The Nude Alchemist - Magnesium Rescue $24.95 NZD
Ergopouch - Layer Long Sleeve 1.0 Tog

Ergopouch - Layer Long Sleeve 1.0 Tog

$44.95 NZD
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Ergopouch - Layer Long Sleeve 1.0 Tog $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Petite Eats - Silicone Suction Divided Plate

Petite Eats - Silicone Suction Divided Plate

from $19.99 NZD
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Petite Eats - Silicone Suction Divided Plate from $19.99 NZD
Biscuit Sand Dusty Lilac Dusky Rose Sage
snackbox-chill-out
B.Box - Snack Box

B.Box - Snack Box

$22.95 NZD
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B.Box - Snack Box $22.95 NZD
Chill Out B.Box Midnight Spearmint Blush Crush Lemon Twist Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Strawberry Shake Ocean Breeze Indigo Rose Blue Slate
Brolly Sheets - Original Brolly Sheets with Wings

Brolly Sheets - Original Brolly Sheets with Wings

from $61.95 NZD
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Brolly Sheets - Original Brolly Sheets with Wings from $61.95 NZD
Pink / Single Blue / Single Sage Moss / Single Dusty Rose / King Single Mint / King Single Animal Kingdom / Single Space / Single Unicorn / Single Dusty Rose Unicorn / Single Hugs and Kisses / Single Botanical / King Single
Bumkins - Waterproof Sleeved Bib

Bumkins - Waterproof Sleeved Bib

$22.95 NZD
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Bumkins - Waterproof Sleeved Bib $22.95 NZD
Wildlife Grounded Jungle Dinosaurs Floral Llamas Unicorn Wander
Petite Eats - Silicone Placemat

Petite Eats - Silicone Placemat

$15.99 NZD
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Petite Eats - Silicone Placemat $15.99 NZD
Dusky Rose Mustard Dusty Lilac Olive Sand Pewter
sleep-easy-essential-oil-blend
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD