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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 0-6 Months

baby-shusher
Baby Shusher

Baby Shusher

$59.95 NZD
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Baby Shusher $59.95 NZD
rockit-rocker
Rockit Stroller Rocker - Rechargeable Version

Rockit Stroller Rocker - Rechargeable Version

from $99.95 NZD
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Rockit Stroller Rocker - Rechargeable Version from $99.95 NZD
Love to Dream - Swaddle Up 1.0 Tog Original

Love to Dream - Swaddle Up 1.0 Tog Original

from $43.96 NZD
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Love to Dream - Swaddle Up 1.0 Tog Original from $43.96 NZD
LightSkyBlue / Newborn Pink / Newborn Grey / Newborn Dusty Blue / Newborn Olive / Newborn Eclipse Pink / Newborn Organic Cream / Newborn
easynight-blinds-home-version
Easyblinds - Easynight Blackout Blind HOME Kit

Easyblinds - Easynight Blackout Blind HOME Kit

from $69.95 NZD
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Easyblinds - Easynight Blackout Blind HOME Kit from $69.95 NZD
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $79.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $79.95 NZD
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

from $37.46 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog from $37.46 NZD
Night Sky / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Grey Marle / 0-3 Months Critters / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Green Willow / 0-3 Months Dragonflies / 0-3 Months Sweet Orchard / 0-3 Months Sunny / 0-3 Months Blue Ocean / 6-12 Months Oatmeal Marle / 0-3 Months
Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

$139.00 NZD
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Woolbabe - Mini 3 Seasons Side Zip - 0-9 months $139.00 NZD
Meadow Stripe / 0-9 Months Dune / 0-9 Months Pebble / 0-9 Months Tekapo Stars / 0-9 Months
Sale
ErgoPouch - Butterfly Cardi

ErgoPouch - Butterfly Cardi

$29.95 NZD $34.95 NZD
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ErgoPouch - Butterfly Cardi $29.95 NZD $34.95 NZD
Oatmeal / 0 - 3 months Dragonflies / 0 - 3 months Daisies / 0 - 3 months Willow / 0 - 3 months
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

from $15.16 NZD
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Lamington- Crew Merino Socks from $15.16 NZD
Beau / 0-3 Months Baby Berry / 0-3 Months Plum / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Candy / 0-3 Months Ted / 0-3 Months Baby Fox / 0-3 Months Brighton / 0-3 Months Pipppa / 0-3 Months Quinn / 0-3 Months Kettle / 2-4 Years Pearl / 3-9 Months Kaa / 0-3 Months Lyla / 2-4 Years Cactus / 0-3 Months Coal / 0-3 Months
BabyNailCareSet
Haakaa - Baby Nail Care Set

Haakaa - Baby Nail Care Set

$27.50 NZD
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Haakaa - Baby Nail Care Set $27.50 NZD
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

from $38.36 NZD
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Mod & Tod - 5 in 1 Multi Use Cover from $38.36 NZD
Lemon Squeezy Woodland Ewe-Topia Floral Flutter Starlit Safari Wildflowers Farm Life Earthy Sage Galaxy Quest Earth Rainbow Honey Bees Sunny Bloom Watercolour Blossom Evergreens
mushroom-teether-chimney-red
Mombella - Soothing Mushroom Teether

Mombella - Soothing Mushroom Teether

from $7.99 NZD
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Mombella - Soothing Mushroom Teether from $7.99 NZD
Green Iron Green Red Pink Blue Orange Yellow
Frigg - Daisy Natural Rubber Pacifier Twin Pack

Frigg - Daisy Natural Rubber Pacifier Twin Pack

from $18.95 NZD
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Frigg - Daisy Natural Rubber Pacifier Twin Pack from $18.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Sleepytot Portable White Noise Machine

Sleepytot Portable White Noise Machine

$79.95 NZD
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Sleepytot Portable White Noise Machine $79.95 NZD
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
Two Nomads- Baby View Mirror

Two Nomads- Baby View Mirror

$35.00 NZD
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Two Nomads- Baby View Mirror $35.00 NZD
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

$18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks $18.95 NZD
Sale
Bedhead Swim Legionnaire Beach Hat - CLEARANCE

Bedhead Swim Legionnaire Beach Hat - CLEARANCE

$25.00 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat - CLEARANCE $25.00 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Icepop / 3-6 Months (42cm) Stripe / 0-3 Months (37cm)
body-wash-shampoo-200ml
Babu - Body Wash & Shampoo

Babu - Body Wash & Shampoo

$22.95 NZD
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Babu - Body Wash & Shampoo $22.95 NZD
Ergopouch - Layer Long Sleeve 1.0 Tog

Ergopouch - Layer Long Sleeve 1.0 Tog

$44.95 NZD
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Ergopouch - Layer Long Sleeve 1.0 Tog $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
legionnaire-baby-flap-hat-girl-lana-product-side
Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

$35.95 NZD
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Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat $35.95 NZD
Lana / 0-3 Months (37cm) Fish / 0-3 Months (37cm) Bedhead Space / 0-3 Months (37cm) Sprinkles / 0-3 Months (37cm) Pink Stripe / 0-3 Months (37cm) Dalmation / 0-3 Months (37cm) Dinos / 0-3 Months (37cm) Khaki Stripe / 3-6 Months (42cm) Natural Stripe / 6-12 Months (47cm) Dani / 3-6 Months (42cm) Bedhead Koala / 6-12 Months (47cm) Grey Penguin / 0-3 Months (37cm) Treadly / 3-6 Months (42cm) Sonny / 3-6 Months (42cm) Blue Rainbow / 0-3 Months (37cm) Bedhead Bunny / 6-12 Months (47cm) Tractor / 6-12 Months (47cm)
Frigg - 6 Pack Latex Pacifiers

Frigg - 6 Pack Latex Pacifiers

$49.95 NZD
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Frigg - 6 Pack Latex Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
Frigg - 6 Pack Silicone Pacifiers

Frigg - 6 Pack Silicone Pacifiers

$49.95 NZD
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Frigg - 6 Pack Silicone Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
Grin - Baby Silicone Finger Brush 2pk

Grin - Baby Silicone Finger Brush 2pk

$5.95 NZD
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Grin - Baby Silicone Finger Brush 2pk $5.95 NZD
Wooshh Sound Soother by Rockit

Wooshh Sound Soother by Rockit

$49.95 NZD
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Wooshh Sound Soother by Rockit $49.95 NZD
NUK - Bath Thermometer

NUK - Bath Thermometer

$12.99 NZD
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NUK - Bath Thermometer $12.99 NZD
Grey Blue Pink
Miracle Blanket Swaddle - Miracle Baby

Miracle Blanket Swaddle - Miracle Baby

$39.95 NZD
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Miracle Blanket Swaddle - Miracle Baby $39.95 NZD
Pink Friendly Foxes Forest Owls Grey Stars White Blue Mint Natural Beige Grey Marle
Noody Skincare - Soft Suds

Noody Skincare - Soft Suds

$29.00 NZD
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Noody Skincare - Soft Suds $29.00 NZD
MooGoo - Baby Gentle Shampoo 250ml

MooGoo - Baby Gentle Shampoo 250ml

$15.99 NZD
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MooGoo - Baby Gentle Shampoo 250ml $15.99 NZD
Baby Ink - Inkless Printing Kits

Baby Ink - Inkless Printing Kits

$29.95 NZD
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Baby Ink - Inkless Printing Kits $29.95 NZD
Black Blue Pink
Dragonflies2.5togSwaddle
Ergopouch - Cocoon Swaddle Bag 2.5 Tog

Ergopouch - Cocoon Swaddle Bag 2.5 Tog

$69.95 NZD
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Ergopouch - Cocoon Swaddle Bag 2.5 Tog $69.95 NZD
Dragonflies / 0-3 Months Willow / 0-3 Months Grey Marle / 0-3 Months Picnic / 3-6 Months Party / 3-6 Months Pink Daisies / 0-3 Months Berries / 6-12 Months
babybathbrush
B.Box - Baby Bath Brush

B.Box - Baby Bath Brush

$19.95 NZD
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B.Box - Baby Bath Brush $19.95 NZD
Sale
Beetl - Baby Cream

Beetl - Baby Cream

$42.95 NZD $49.95 NZD
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Beetl - Baby Cream $42.95 NZD $49.95 NZD
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$17.95 NZD
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NUK Star Silicone Soother Twin Pack $17.95 NZD
0-2 Months / White Pink 0-2 Months / White Blue 6-18 Months / Pink 6-18 Months / Blue
toddler-baby-hat-bucket-girl-pink-stripe-product-front
Bedhead - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Baby & Toddler Bucket Hat (0-3Y)

$36.95 NZD
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Bedhead - Baby & Toddler Bucket Hat (0-3Y) $36.95 NZD
Pink Stripe / 3-6 Months (42cm) Lana / 3-6 Months (42cm) Grace / 6-12 Months (47cm) Fish / 3-6 Months (42cm) Khaki Stripe / 3-6 Months (42cm) Bedhead Space / 3-6 Months (42cm) Sprinkles / 3-6 Months (42cm) Bridgette / 3-6 Months (42cm) Dinos / 3-6 Months (42cm) Dalmation / 3-6 Months (42cm) Dani / 3-6 Months (42cm) Bedhead Koala / 6-12 Months (47cm) Natural Stripe / 6-12 Months (47cm) Tractor / 6-12 Months (47cm) Sonny / 6-12 Months (47cm) Treadly / 2-3 Years (52cm)
babu-sunscreen-mini
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

from $3.95 NZD
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Babu - Everyday Sunscreen for Babies & Everyone from $3.95 NZD
Myfirsttractorrattle
Lamaze - John Deere My First Tractor Rattle

Lamaze - John Deere My First Tractor Rattle

$15.95 NZD
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Lamaze - John Deere My First Tractor Rattle $15.95 NZD
Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

$159.00 NZD
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Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months $159.00 NZD
Tekapo Stars Pebble Moss Wilderness
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$49.95 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $49.95 NZD $69.95 NZD
Peach Manuka Pebble Wilderness Wildflower Rose Manuka Plum Manuka Ember Wilderness Spring Wonder
Haakaa - Baby Nail Trimmer Replacement Pads

Haakaa - Baby Nail Trimmer Replacement Pads

$7.40 NZD
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Haakaa - Baby Nail Trimmer Replacement Pads $7.40 NZD
Sale
ErgoPouch - Layer Long Sleeve 0.2 Tog CLEARANCE

ErgoPouch - Layer Long Sleeve 0.2 Tog CLEARANCE

$20.00 NZD $39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog CLEARANCE $20.00 NZD $39.95 NZD
Berries / 0-3 Months Sage / 3-6 Months
baby-shusher-sloth
Baby Shusher - Sloth Shusher

Baby Shusher - Sloth Shusher

$99.99 NZD
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Baby Shusher - Sloth Shusher $99.99 NZD
B.Box - Wrist Teether

B.Box - Wrist Teether

$16.95 NZD
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B.Box - Wrist Teether $16.95 NZD
Lullaby Blue Peony Sage Blush
BabyMassageEssentials
Absolute Essentials - Baby Massage Essentials

Absolute Essentials - Baby Massage Essentials

$59.95 NZD
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Absolute Essentials - Baby Massage Essentials $59.95 NZD
Sale
Lamington - Crew Merino Socks - Christmas Edition

Lamington - Crew Merino Socks - Christmas Edition

from $12.95 NZD $19.95 NZD
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Lamington - Crew Merino Socks - Christmas Edition from $12.95 NZD $19.95 NZD
Blizzard / 0-3 Months Holly / 1-2 Years
baby-breathe-oil
Absolute Essential - Baby Breathe Oil 10ml

Absolute Essential - Baby Breathe Oil 10ml

$32.95 NZD
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Absolute Essential - Baby Breathe Oil 10ml $32.95 NZD
Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

from $39.00 NZD
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Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash from $39.00 NZD