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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 0-6 Months

The baby shusher uses white noise to shh your baby back to sleep or break them out of a crying spell for 30 minutes.
Baby Shusher

Baby Shusher

$59.95 NZD
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Baby Shusher $59.95 NZD
rockit-rocker
Rockit Stroller Rocker - Rechargeable Version

Rockit Stroller Rocker - Rechargeable Version

from $109.95 NZD
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Rockit Stroller Rocker - Rechargeable Version from $109.95 NZD
Love to Dream - Swaddle Up 1.0 Tog Original

Love to Dream - Swaddle Up 1.0 Tog Original

from $54.95 NZD
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Love to Dream - Swaddle Up 1.0 Tog Original from $54.95 NZD
Grey / Newborn Pink / Newborn Dusty Blue / Newborn Olive / Newborn Eclipse Pink / Newborn Organic Cream / Newborn Dreamer White / Newborn
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

$59.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog $59.95 NZD
Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Oatmeal Marle / 0-3 Months Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Sunny / 3-6 Months Grey Marle / 0-3 Months
easynight blackout blinds home version, ideal for babies rooms and shift workers especially in daylight savings. Blocks out unwanted light creating complete darkness. No gaps
Easyblinds - Easynight Blackout Blind HOME Kit

Easyblinds - Easynight Blackout Blind HOME Kit

from $79.95 NZD
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Easyblinds - Easynight Blackout Blind HOME Kit from $79.95 NZD
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $89.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $89.95 NZD
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

$49.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog $49.95 NZD
Pink Daisies / 0-3 Months Green Willow / 0-3 Months Dragonflies / 0-3 Months Grey Marle / 0-3 Months Sweet Orchard / 0-3 Months Fruit Salad / 3-6 Months Night Sky / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Sunny / 0-3 Months Blue Ocean / 6-12 Months Oatmeal Marle / 0-3 Months
Made for babies up until 9 months, this 3 seasons sleep bag is suitable in temperatures from 18 to 28 degrees.
Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

$139.00 NZD
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Woolbabe - Mini 3 Seasons Side Zip - 0-9 months $139.00 NZD
Meadow Stripe / 0-9 Months Glacier / 0-9 Months Dune / 0-9 Months Pebble / 0-9 Months Tekapo Stars / 0-9 Months
ErgoPouch - Butterfly Cardi

ErgoPouch - Butterfly Cardi

$34.95 NZD
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ErgoPouch - Butterfly Cardi $34.95 NZD
Dragonflies / 0-3 Months Daisies / 0-3 Months Willow / 0-3 Months Oatmeal / 0-3 Months
The Woolbabe Dusk Marl SingletSuit is made out of organic cotton ad merino and is perfect for all year round use.
Woolbabe - Organic Cotton/Merino Singletsuit

Woolbabe - Organic Cotton/Merino Singletsuit

$34.95 NZD
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Woolbabe - Organic Cotton/Merino Singletsuit $34.95 NZD
Tide Marl / 0-3 Months Dusk Marl / 0-3 Months Natural Marl / 0-3 Months
Woolbabe - Organic Cotton/Merino Long Sleeve Henley Bodysuit

Woolbabe - Organic Cotton/Merino Long Sleeve Henley Bodysuit

$39.95 NZD
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Woolbabe - Organic Cotton/Merino Long Sleeve Henley Bodysuit $39.95 NZD
Tide Marl / 3-6 Months Dusk Marl / 3-6 Months Natural Marl / 3-6 Months
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

from $19.95 NZD
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Lamington- Crew Merino Socks from $19.95 NZD
Lamington Matilda / 0-3 Months Lamington Daisy / 0-3 Months Pilot / 0-3 Months Baltic / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Asta / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Apple / 0-3 Months Thistle / 0-3 Months Beau / 0-3 Months Plum / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Candy / 0-3 Months Baby Fox / 0-3 Months
The haakaa baby care nail kit is a safe and easy baby nail trimming machine with 5 grinding pads, quiet motor, LED light, and pressure-activated arrest system. Suitable for all ages.
Haakaa - Baby Nail Care Set

Haakaa - Baby Nail Care Set

$27.50 NZD
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Haakaa - Baby Nail Care Set $27.50 NZD
A light pink 5 in 1 capsule cover that is great for on the go.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$47.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $47.95 NZD
Rexy Swan Princess Woodland Lemon Squeezy Starlit Galaxy Quest Safari Wildflowers Farm Life Sunny Bloom Earthy Sage Floral Flutter Ewe-Topia
Milton - Anti-Bacterial Tablets

Milton - Anti-Bacterial Tablets

Sold Out
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Milton - Anti-Bacterial Tablets Sold Out
NUK for Nature Silicone Soother Twin Pack

NUK for Nature Silicone Soother Twin Pack

$20.95 NZD
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NUK for Nature Silicone Soother Twin Pack $20.95 NZD
Cream / 0-6 Months Olive / 0-6 Months Rust / 0-6 Months
Hackerlily Hipsurfer Carrier - Vegan Leather

Hackerlily Hipsurfer Carrier - Vegan Leather

$255.00 NZD
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Hackerlily Hipsurfer Carrier - Vegan Leather $255.00 NZD
Black Tan Taupe
Babu - Merino Booties

Babu - Merino Booties

$22.95 NZD
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Babu - Merino Booties $22.95 NZD
Periwinkle Sage Denim Walnut
Babu - Footless Onesie Zipsuit

Babu - Footless Onesie Zipsuit

$32.00 NZD
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Babu - Footless Onesie Zipsuit $32.00 NZD
Chubby Bear / 0-3 Months Ditsy Floral / 0-3 Months Marigold Star / 0-3 Months
Babu - Long Sleeve Bodysuit

Babu - Long Sleeve Bodysuit

$29.95 NZD
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Babu - Long Sleeve Bodysuit $29.95 NZD
Chubby Bear / 0-3 Months Ditsy Floral / 0-3 Months Sage Contrast / 0-3 Months Petal Contrast / 0-3 Months
Sale
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance

$47.96 NZD $59.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog | Clearance $47.96 NZD $59.95 NZD
Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Made with organic quinoa, kumera and strawberry. Deigned for babies who are trying solid food for the first time. Part f the Petite Eats First Tastes Range.
Petite Eats - Quinoa Baby Cereal 20g

Petite Eats - Quinoa Baby Cereal 20g

$3.95 NZD
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Petite Eats - Quinoa Baby Cereal 20g $3.95 NZD
The Petite Ears Mixed Veggies is part of the first taste range for babies. It is a great first food option to introduce fruit and veggies into their solids routine.
Petite Eats - Mixed Veggies Baby Puree Powder

Petite Eats - Mixed Veggies Baby Puree Powder

$3.95 NZD
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Petite Eats - Mixed Veggies Baby Puree Powder $3.95 NZD
Made with mixed fruits and a prebiotic powder. A great first option to give to your baby when starting solids.
Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder

Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder

$3.95 NZD
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Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder $3.95 NZD
A healthy blend of bone broth and mixed veggies for babies starting solid food.
Petite Eats - Bone Broth & Root Veggies Baby Puree Powder

Petite Eats - Bone Broth & Root Veggies Baby Puree Powder

$3.95 NZD
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Petite Eats - Bone Broth & Root Veggies Baby Puree Powder $3.95 NZD
A light blue bath thermometer for babies to ensure the water is at a safe temperature for them.
LUMA - Bath Thermometer

LUMA - Bath Thermometer

$19.95 NZD
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LUMA - Bath Thermometer $19.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
An Olive coloured brush and comb set for babies, designed to help prevent cradle cap and stimulate hair follicles.
LUMA - Brush & Comb Set

LUMA - Brush & Comb Set

$19.95 NZD
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LUMA - Brush & Comb Set $19.95 NZD
3 dotty the dino teethers in the colours fawn, mist and blush.
Bibado - Dotty The Dinosaur Teether

Bibado - Dotty The Dinosaur Teether

$24.95 NZD
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Bibado - Dotty The Dinosaur Teether $24.95 NZD
Baby file, clippers and scissors that are ergonomically designed ensuring your babies safety.
LUMA - Baby Manicure Set

LUMA - Baby Manicure Set

$26.95 NZD
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LUMA - Baby Manicure Set $26.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
Mombella - Soothing Mushroom Teether

Mombella - Soothing Mushroom Teether

$9.99 NZD
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Mombella - Soothing Mushroom Teether $9.99 NZD
Beige Iron Green Pink Blue Red Green
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$22.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $22.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Sleepytot Portable White Noise Machine

Sleepytot Portable White Noise Machine

$79.95 NZD
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Sleepytot Portable White Noise Machine $79.95 NZD
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
reusable-baby-wipes-natural-aqua-trim
Bumkins- Reusable Baby Wipes

Bumkins- Reusable Baby Wipes

$15.95 NZD
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Bumkins- Reusable Baby Wipes $15.95 NZD
The baby view mirror attached to the back the back seat showing the baby in the reflection. The point of view from what the parent would be seeing.
Two Nomads- Baby View Mirror

Two Nomads- Baby View Mirror

$34.95 NZD
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Two Nomads- Baby View Mirror $34.95 NZD
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

from $18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks from $18.95 NZD
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$29.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $29.95 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Stripe / 0-3 Months (37cm)
body-wash-shampoo-200ml
Babu - Body Wash & Shampoo

Babu - Body Wash & Shampoo

$22.95 NZD
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Babu - Body Wash & Shampoo $22.95 NZD
Ergopouch - Long Sleeve Layer 1.0 Tog

Ergopouch - Long Sleeve Layer 1.0 Tog

$44.95 NZD
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Ergopouch - Long Sleeve Layer 1.0 Tog $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

$35.95 NZD
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Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat $35.95 NZD
Fourbie / 0-3 Months (37cm) Betsy / 0-3 Months (37cm) Fish / 0-3 Months (37cm) Pink Stripe / 0-3 Months (37cm) Bedhead Space / 0-3 Months (37cm) Sprinkles / 0-3 Months (37cm) Dinos / 0-3 Months (37cm) Dani / 6-12 Months (47cm) Grey Penguin / 0-3 Months (37cm) Treadly / 3-6 Months (42cm) Sonny / 3-6 Months (42cm) Blue Rainbow / 0-3 Months (37cm)
6 Pink Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Latex Pacifiers

Frigg - 6 Pack Latex Pacifiers

$49.95 NZD
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Frigg - 6 Pack Latex Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
6 Beige Silicone Pacifiers designed to mimic the breastfeeding style from babies 0-18 months.
Frigg - 6 Pack Silicone Pacifiers

Frigg - 6 Pack Silicone Pacifiers

$49.95 NZD
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Frigg - 6 Pack Silicone Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
Grin - Baby Silicone Finger Brush 2pk

Grin - Baby Silicone Finger Brush 2pk

$5.95 NZD
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Grin - Baby Silicone Finger Brush 2pk $5.95 NZD
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$49.95 NZD
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Rockit - Wooshh Sound Soother $49.95 NZD
A grey bath thermometer for babies and kids to measure the water before getting in.
NUK - Bath Thermometer

NUK - Bath Thermometer

$12.99 NZD
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NUK - Bath Thermometer $12.99 NZD
Grey Pink
Infacol - Colic Relief Drops

Infacol - Colic Relief Drops

$29.95 NZD
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Infacol - Colic Relief Drops $29.95 NZD
Miracle Blanket Swaddle - Miracle Baby

Miracle Blanket Swaddle - Miracle Baby

$44.95 NZD
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Miracle Blanket Swaddle - Miracle Baby $44.95 NZD
Friendly Foxes Grey Stars Forest Owls Grey Marle Mint Natural Beige Pink Blue