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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Newborn

All your newborn essentials in one handy place.
Sleepytot NZ Voucher- E-Voucher

Sleepytot NZ Voucher- E-Voucher

from $10.00 NZD
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Sleepytot NZ Voucher- E-Voucher from $10.00 NZD
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Charcoal Boba Posy Boba Bloom Black Navy Grey
Rockit Stroller Rocker - Rechargeable Version

Rockit Stroller Rocker - Rechargeable Version

from $99.95 NZD
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Rockit Stroller Rocker - Rechargeable Version from $99.95 NZD
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
Sale
Lulla Doll Bundle - Baby and Child Sleep Companion

Lulla Doll Bundle - Baby and Child Sleep Companion

$99.95 NZD $139.90 NZD
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Lulla Doll Bundle - Baby and Child Sleep Companion $99.95 NZD $139.90 NZD
Baby Shusher

Baby Shusher

$59.95 NZD
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Baby Shusher $59.95 NZD
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

from $19.95 NZD
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Lamington - Knee High Merino Socks from $19.95 NZD
Snowflake / Prem Jemima / 0-3 Months Truffle / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Peanut / 0-3 Months Rocky / 0-3 Months Gracee / 0-3 Months Hundreds & Thousands / 4-6 Years Pine / 1-2 Years Scooter / 0-3 Months
Bedhead Swim Legionnaire Beach Hat (0-2Y)

Bedhead Swim Legionnaire Beach Hat (0-2Y)

$36.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-2Y) $36.95 NZD
Skipper / 0-3 Months (37cm) Sweethearts / 0-3 Months (37cm) Andie / 0-3 Months (37cm) Lila / 0-3 Months (37cm) Sails / 0-3 Months (37cm) Tallulah / 0-3 Months (37cm) Stevie / 0-3 Months (37cm) Blossom / 0-3 Months (37cm) Bedhead Rainbow / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Pelican / 0-3 Months (37cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Slate / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Marine / 0-3 Months (37cm)
Beetl - Baby Cream

Beetl - Baby Cream

$49.95 NZD
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Beetl - Baby Cream $49.95 NZD
BabyNailCareSet
Haakaa - Baby Nail Care Set

Haakaa - Baby Nail Care Set

$27.50 NZD
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Haakaa - Baby Nail Care Set $27.50 NZD
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

$18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks $18.95 NZD
B.Box Body - Cleanse Hair and Body Wash | 350ml

B.Box Body - Cleanse Hair and Body Wash | 350ml

$22.95 NZD
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B.Box Body - Cleanse Hair and Body Wash | 350ml $22.95 NZD
protect-100ml-nappy-and-barrier-cream
B.Box Body - Protect Nappy and Barrier Cream | 100ml

B.Box Body - Protect Nappy and Barrier Cream | 100ml

$22.95 NZD
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B.Box Body - Protect Nappy and Barrier Cream | 100ml $22.95 NZD
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

$22.95 NZD
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B.Box Body - Hydrate Body Lotion | 350ml $22.95 NZD
nourish-150ml-body-and-bath-oil
B.Box Body - Nourish Body and Bath Oil | 150ml

B.Box Body - Nourish Body and Bath Oil | 150ml

$22.95 NZD
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B.Box Body - Nourish Body and Bath Oil | 150ml $22.95 NZD
NUK - Space Silicone Soother

NUK - Space Silicone Soother

$15.95 NZD
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NUK - Space Silicone Soother $15.95 NZD
Q Life Teeth Ease Drops
Q Life - Teeth Ease

Q Life - Teeth Ease

$34.95 NZD
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Q Life - Teeth Ease $34.95 NZD
B.Box - Baby Bath Brush

B.Box - Baby Bath Brush

$19.95 NZD
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B.Box - Baby Bath Brush $19.95 NZD
Q Life - Grizzly Guts

Q Life - Grizzly Guts

$34.95 NZD
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Q Life - Grizzly Guts $34.95 NZD
NUK - Anti-Colic Professional Baby Bottle

NUK - Anti-Colic Professional Baby Bottle

from $25.95 NZD
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NUK - Anti-Colic Professional Baby Bottle from $25.95 NZD
Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

$24.99 NZD
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Nail Snail - Baby Nail Trimmer 3-in-1 Tool $24.99 NZD
NUK Extra Soft Baby Brush

NUK Extra Soft Baby Brush

$15.95 NZD
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NUK Extra Soft Baby Brush $15.95 NZD
Pink Blue
Sale
Little Difference Occasion Cards

Little Difference Occasion Cards

$4.95 NZD $7.95 NZD
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Little Difference Occasion Cards $4.95 NZD $7.95 NZD
Sale
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$29.95 NZD $39.95 NZD
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Little Difference - A3 Nursery Prints $29.95 NZD $39.95 NZD
Bunnie Caddie - Change Mat

Bunnie Caddie - Change Mat

$55.00 NZD
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Bunnie Caddie - Change Mat $55.00 NZD
Charcoal Sand Clay Navy Khaki Black
Sale
Skip Hop - Light Up Nappy Caddy

Skip Hop - Light Up Nappy Caddy

$69.95 NZD $99.95 NZD
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Skip Hop - Light Up Nappy Caddy $69.95 NZD $99.95 NZD
Grey Pink
Two Nomads- Baby View Mirror

Two Nomads- Baby View Mirror

$35.00 NZD
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Two Nomads- Baby View Mirror $35.00 NZD
NestlingLilacChangeMat
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Soft Lilac Sage Pink Hummingbird Denim Dogs on Holiday
Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

$139.00 NZD
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Woolbabe - Mini 3 Seasons Side Zip - 0-9 months $139.00 NZD
Meadow / 0-9 Months Dune Stripe / 0-9 Months Pebble / 0-9 Months Tekapo Stars / 0-9 Months
Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

$159.00 NZD
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Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months $159.00 NZD
Tekapo Stars Pebble Moss Wilderness
Mushie Baby Carrier Wrap

Mushie Baby Carrier Wrap

$159.95 NZD
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Mushie Baby Carrier Wrap $159.95 NZD
Cedar Tradewinds Roman Green Grey Melange Blush Mustard Melange
Sale
Mushie - Ribbed Baby Beanie 0-3 Months

Mushie - Ribbed Baby Beanie 0-3 Months

$24.95 NZD $29.95 NZD
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Mushie - Ribbed Baby Beanie 0-3 Months $24.95 NZD $29.95 NZD
Tradewinds Ivory Mustard Melange Grey Melange Cedar Blush Beige Melange Roman Green
Swaddle Up Lite 0.2 TogPink
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$54.95 NZD
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Love To Dream - Swaddle Up Lite 0.2 Tog $54.95 NZD
Light Blue / Newborn Light Pink / Newborn
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

$59.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog $59.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Oatmeal Marle / 0-3 Months Blue Ocean / 0-3 Months Sunny / 3-6 Months Grey Marle / 0-3 Months Night Sky / 0-3 Months Berries / 0-3 Months Sage / 0-3 Months
ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

$79.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 3.5 Tog $79.95 NZD
Dragonflies / 0-3 Months Pink Daisies / 0-3 Months Willow / 0-3 Months
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
Frigg - 6 Pack Latex Pacifiers

Frigg - 6 Pack Latex Pacifiers

$49.95 NZD
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Frigg - 6 Pack Latex Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
Frigg - 6 Pack Silicone Pacifiers

Frigg - 6 Pack Silicone Pacifiers

$49.95 NZD
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Frigg - 6 Pack Silicone Pacifiers $49.95 NZD
Cinnamon Charm / Size 1 (0-6M) Endless Sea / Size 1 (0-6M) Blooming Love / Size 1 (0-6M)
Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack

Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack

$22.95 NZD
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Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack $22.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months)
Baby Ink - Inkless Printing Kits

Baby Ink - Inkless Printing Kits

$29.95 NZD
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Baby Ink - Inkless Printing Kits $29.95 NZD
Black Blue Pink Grey
Mod & Tod - Bassinet Sheet & Change Mat Cover

Mod & Tod - Bassinet Sheet & Change Mat Cover

$39.95 NZD
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Mod & Tod - Bassinet Sheet & Change Mat Cover $39.95 NZD
Woodland Earth Rainbow Delilah
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

from $40.75 NZD
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Mod & Tod - 5 in 1 Multi Use Cover from $40.75 NZD
Wildflowers Lemon Squeezy Ewe-Topia Pink Posie Farm Life Floral Flutter Earthy Sage Woodland Galaxy Quest Earth Rainbow Safari Honey Bees Sunny Bloom Watercolour Blossom Evergreens
Sale
Little Unicorn- Muslin Car Seat Canopy V2

Little Unicorn- Muslin Car Seat Canopy V2

$34.95 NZD $54.95 NZD
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Little Unicorn- Muslin Car Seat Canopy V2 $34.95 NZD $54.95 NZD
Watercolour Rose
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$29.95 NZD $43.95 NZD
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Mushie - Lovey Blanket $29.95 NZD $43.95 NZD
Tradewinds Natural Pink Primrose Pink Golden Fall
Moogoo - Nappy Balm

Moogoo - Nappy Balm

$16.95 NZD
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Moogoo - Nappy Balm $16.95 NZD
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$49.95 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $49.95 NZD $69.95 NZD
Dusk Pebble Wilderness Wildflower Rose Manuka Peach Manuka Plum Manuka Ember Wilderness Spring Wonder Aqua Seascape
Tommee Tippee - New Parent Essentials Set

Tommee Tippee - New Parent Essentials Set

$239.95 NZD
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Tommee Tippee - New Parent Essentials Set $239.95 NZD
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD