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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Newborn

All your newborn essentials in one handy place.
Sleepytot NZ Voucher- E-Voucher

Sleepytot NZ Voucher- E-Voucher

from $10.00 NZD
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Sleepytot NZ Voucher- E-Voucher from $10.00 NZD
Sale
Boba Bliss

Boba Bliss

from $119.96 NZD $149.95 NZD
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Boba Bliss from $119.96 NZD $149.95 NZD
Original / Navy V2 / Black V2 / Grey
Rockit Stroller Rocker - Rechargeable Version

Rockit Stroller Rocker - Rechargeable Version

from $99.95 NZD
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Rockit Stroller Rocker - Rechargeable Version from $99.95 NZD
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
Lulla by Roro - Lulla Doll Generation 3

Lulla by Roro - Lulla Doll Generation 3

$99.00 NZD
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Lulla by Roro - Lulla Doll Generation 3 $99.00 NZD
Lulla Sky Lulla Coral Lulla Lilac
Baby Shusher

Baby Shusher

$59.95 NZD
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Baby Shusher $59.95 NZD
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

from $19.95 NZD
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Lamington - Knee High Merino Socks from $19.95 NZD
Snowflake / Prem Truffle / 0-3 Months Gracee / 0-3 Months Hundreds & Thousands / 0-3 Months Rocky / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Pine / 0-3 Months Peanut / 0-3 Months Scooter / 0-3 Months Grover / 3-9 Months
Bedhead Swim Legionnaire Beach Hat (0-2Y)

Bedhead Swim Legionnaire Beach Hat (0-2Y)

$36.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-2Y) $36.95 NZD
Bedhead Rainbow / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Pelican / 0-3 Months (37cm) Bedhead Tide / 0-3 Months (37cm) Valencia / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Icepop / 0-3 Months (37cm) Mermaid / 0-3 Months (37cm) Sunflower / 0-3 Months (37cm) Blue Whale / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Stripe / 0-3 Months (37cm) Rainbow Coral / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Slate / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Marine / 0-3 Months (37cm)
Beetl - Baby Cream

Beetl - Baby Cream

$49.95 NZD
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Beetl - Baby Cream $49.95 NZD
Haakaa - Baby Nail Care Set

Haakaa - Baby Nail Care Set

$25.95 NZD
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Haakaa - Baby Nail Care Set $25.95 NZD
Q Life - Grizzly Guts

Q Life - Grizzly Guts

$34.95 NZD
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Q Life - Grizzly Guts $34.95 NZD
NUK - Anti-Colic Professional Baby Bottle

NUK - Anti-Colic Professional Baby Bottle

from $25.95 NZD
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NUK - Anti-Colic Professional Baby Bottle from $25.95 NZD
NUK - Nature Sense Premium Glass Bottle Set

NUK - Nature Sense Premium Glass Bottle Set

$135.00 NZD
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NUK - Nature Sense Premium Glass Bottle Set $135.00 NZD
Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

$24.99 NZD
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Nail Snail - Baby Nail Trimmer 3-in-1 Tool $24.99 NZD
NUK Extra Soft Baby Brush

NUK Extra Soft Baby Brush

$15.95 NZD
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NUK Extra Soft Baby Brush $15.95 NZD
Pink Blue
Little Difference Occasion Cards

Little Difference Occasion Cards

$7.95 NZD
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Little Difference Occasion Cards $7.95 NZD
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$39.95 NZD
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Little Difference - A3 Nursery Prints $39.95 NZD
Bunnie Caddie - Change Mat

Bunnie Caddie - Change Mat

$55.00 NZD
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Bunnie Caddie - Change Mat $55.00 NZD
Charcoal Sand Clay Navy Khaki Black
Sale
Skip Hop - Light Up Nappy Caddy

Skip Hop - Light Up Nappy Caddy

$79.96 NZD $99.95 NZD
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Skip Hop - Light Up Nappy Caddy $79.96 NZD $99.95 NZD
Grey Pink
Two Nomads- Baby View Mirror

Two Nomads- Baby View Mirror

$35.00 NZD
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Two Nomads- Baby View Mirror $35.00 NZD
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Dogs on Holiday Pink Hummingbird Denim Sage
Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

$139.00 NZD
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Woolbabe - Mini 3 Seasons Side Zip - 0-9 months $139.00 NZD
Tekapo Stars / 0-9 Months Moss Wilderness / 0-9 Months Pebble / 0-9 Months Dusk Stars / 0-9 Months
Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

$159.00 NZD
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Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months $159.00 NZD
Tekapo Stars Pebble Moss Wilderness
Sale
Mushie Baby Carrier Wrap

Mushie Baby Carrier Wrap

$135.95 NZD $159.95 NZD
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Mushie Baby Carrier Wrap $135.95 NZD $159.95 NZD
Cedar Tradewinds Roman Green Grey Melange Blush Mustard Melange
Mushie - Ribbed Baby Beanie 0-3 Months

Mushie - Ribbed Baby Beanie 0-3 Months

$29.95 NZD
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Mushie - Ribbed Baby Beanie 0-3 Months $29.95 NZD
Roman Green Ivory Mustard Melange Tradewinds Grey Melange Cedar Blush Beige Melange
Sale
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$43.96 NZD $54.95 NZD
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Love To Dream - Swaddle Up Lite 0.2 Tog $43.96 NZD $54.95 NZD
Light Blue / Newborn Light Pink / Newborn
Sale
Tommee Tippee - Grobag Swaddle 1.0 Tog

Tommee Tippee - Grobag Swaddle 1.0 Tog

$33.71 NZD $44.95 NZD
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Tommee Tippee - Grobag Swaddle 1.0 Tog $33.71 NZD $44.95 NZD
0-3 Months / Grey Marle 3-6 Months / Woodland Grofriends
Tommee Tippee - Grobag Swaddle 2.5 Tog

Tommee Tippee - Grobag Swaddle 2.5 Tog

$49.95 NZD
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Tommee Tippee - Grobag Swaddle 2.5 Tog $49.95 NZD
Grey Marle / 0-3 Months Oatmeal Star / 0-3 Months Woodland Grofriends / 0-3 Months
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

$54.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog $54.95 NZD
Blue Ocean / 0-3 Months Sunny / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Oatmeal Marle / 6-12 Months Night Sky / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Grey Marle / 0-3 Months
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$35.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $35.95 NZD
Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Sunny / 0-3 Months Night Sky / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Grey Marle / 0-3 Months
Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack

Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack

$22.95 NZD
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Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack $22.95 NZD
Clumsy Hans / Size 1 (0-6 months) Thumbelina / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months)
Baby Ink - Inkless Printing Kits

Baby Ink - Inkless Printing Kits

$29.95 NZD
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Baby Ink - Inkless Printing Kits $29.95 NZD
Black Pink Blue Grey
Mod & Tod - Bassinet Sheet & Change Mat Cover

Mod & Tod - Bassinet Sheet & Change Mat Cover

$39.95 NZD
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Mod & Tod - Bassinet Sheet & Change Mat Cover $39.95 NZD
Woodland Earth Rainbow Delilah
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$47.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $47.95 NZD
Woodland Earth Rainbow Sunrise Safari Sunny Bloom Watercolour Blossom Galaxy Quest Evergreens Honey Bees
Sale
Little Unicorn- Muslin Car Seat Canopy V2

Little Unicorn- Muslin Car Seat Canopy V2

$43.96 NZD $54.95 NZD
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Little Unicorn- Muslin Car Seat Canopy V2 $43.96 NZD $54.95 NZD
Watercolour Rose Taupe Cross
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$35.16 NZD $43.95 NZD
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Mushie - Lovey Blanket $35.16 NZD $43.95 NZD
Roman Dark Green Tradewinds Primrose Pink Golden Fall Natural Pink
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$55.96 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $55.96 NZD $69.95 NZD
Pebble Stripe Tide Dusk Dusk Stars Tide Stars Tekapo Stars Pebble Wilderness Wildflower Tide Seascape Rose Manuka Twilight Stars Peach Manuka Plum Manuka Ember Wilderness Spring Wonder Bark Wilderness Aqua Seascape
Tommee Tippee - New Parent Essentials Set

Tommee Tippee - New Parent Essentials Set

$239.95 NZD
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Tommee Tippee - New Parent Essentials Set $239.95 NZD
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD
Sale
Gummee - 'Anti Scratch' Teething Mitts, 0-3 months

Gummee - 'Anti Scratch' Teething Mitts, 0-3 months

$19.95 NZD $24.95 NZD
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Gummee - 'Anti Scratch' Teething Mitts, 0-3 months $19.95 NZD $24.95 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
Sale
Wooshh Sound Soother by Rockit

Wooshh Sound Soother by Rockit

$39.96 NZD $49.95 NZD
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Wooshh Sound Soother by Rockit $39.96 NZD $49.95 NZD
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

from $64.95 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder from $64.95 NZD
Lamb / Blue Bow-Tie & Pink Tutu Giraffe Apollo / Blue Bow-Tie & Pink Tutu Bunny Clover / Blue Bow-Tie & Pink Tutu Lion / Blue Bow-Tie & Pink Tutu Elephant / Blue Bow-Tie & Pink Tutu Bear / Blue Bow-Tie & Pink Tutu
Sale
Lulla by Roro - Lulla Owl Sleep (24 Hours of Heartbeat and Breathing)

Lulla by Roro - Lulla Owl Sleep (24 Hours of Heartbeat and Breathing)

$48.00 NZD $79.99 NZD
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Lulla by Roro - Lulla Owl Sleep (24 Hours of Heartbeat and Breathing) $48.00 NZD $79.99 NZD
Easyblinds - Easynight Blackout Blind HOME Kit

Easyblinds - Easynight Blackout Blind HOME Kit

from $69.95 NZD
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Easyblinds - Easynight Blackout Blind HOME Kit from $69.95 NZD
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $79.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $79.95 NZD
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
Ewan the Dream Sheep - DELUXE

Ewan the Dream Sheep - DELUXE

$79.95 NZD
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Ewan the Dream Sheep - DELUXE $79.95 NZD