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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Summer Essentials

A fantastic collection on all things perfect for the Summer season!

The Full coloured Purple Solar Buddie is a refillable sunscreen applicator for kids and babies of any age. It's easy to use, no mess and perfect for outdoor fun and travel.
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

$24.95 NZD
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Solar Buddies - One Sunscreen Applicator $24.95 NZD
Blue Green Pink Purple Nude Black Full Pink Full Blue Full Green
easynight blackout blinds home version, ideal for babies rooms and shift workers especially in daylight savings. Blocks out unwanted light creating complete darkness. No gaps
Easyblinds - Easynight Blackout Blind HOME Kit

Easyblinds - Easynight Blackout Blind HOME Kit

from $79.95 NZD
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Easyblinds - Easynight Blackout Blind HOME Kit from $79.95 NZD
Sale
legionnaire-baby-hat-unisex-andie-front
Bedhead Swim Legionnaire Beach Hat (0-2Y)

Bedhead Swim Legionnaire Beach Hat (0-2Y)

$29.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-2Y) $29.95 NZD $36.95 NZD
Splendor / 0-3 Months (37cm) Tallulah / 6-12 Months (47cm) Bedhead Rainbow / 0-3 Months (37cm) Skipper / 6-12 Months (47cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Slate / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Marine / 0-3 Months (37cm)
The Natural Patch - BuzzPatch Mosquito Repellent Patches

The Natural Patch - BuzzPatch Mosquito Repellent Patches

$17.95 NZD
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The Natural Patch - BuzzPatch Mosquito Repellent Patches $17.95 NZD
Sale
SavviSand removes wet and dry sand off whilst at the beach. Great to keep in the car to avoid sand and it also acts as a natural insect repellent.
SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

from $14.95 NZD $19.95 NZD
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SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent from $14.95 NZD $19.95 NZD
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Navy Zazi Jet Zazi Lilac
Bubblegum-KidsShades3
Zazi - Zazi Kids Shades 3+

Zazi - Zazi Kids Shades 3+

$34.95 NZD
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Zazi - Zazi Kids Shades 3+ $34.95 NZD
Zazi Bubblegum Zazi Jet Zazi Sage Zazi Lilac Zazi Almond Zazi Sunshine Zazi Blue Whale Zazi Navy
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $89.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $89.95 NZD
ponytail-bucket-hat-swim-girl-sweetheart
Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

$37.95 NZD
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Bedhead - Kids Swim Bucket Beach Hat (2-13Y) $37.95 NZD
Tallulah / 2-3 Years (52cm) Sweethearts / 2-3 Years (52cm) Andie / 2-3 Years (52cm) Blossom / 2-3 Years (52cm) Peach / 2-3 Years (52cm) Marine / 2-3 Years (52cm) Stevie / 2-3 Years (52cm) Pelican / 2-3 Years (52cm)
Solar Buddies - Twin Pack

Solar Buddies - Twin Pack

$45.00 NZD
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Solar Buddies - Twin Pack $45.00 NZD
Solar Buddies - Pack of 2 Replacement Heads

Solar Buddies - Pack of 2 Replacement Heads

$22.50 NZD
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Solar Buddies - Pack of 2 Replacement Heads $22.50 NZD
The Natural Patch - SunnyPatch UV Detecting Patch

The Natural Patch - SunnyPatch UV Detecting Patch

$23.95 NZD
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The Natural Patch - SunnyPatch UV Detecting Patch $23.95 NZD
Bedhead - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Baby & Toddler Bucket Hat (0-3Y)

$36.95 NZD
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Bedhead - Baby & Toddler Bucket Hat (0-3Y) $36.95 NZD
Betsy / 3-6 Months (42cm) Fourbie / 3-6 Months (42cm) Bedhead Space / 3-6 Months (42cm) Sprinkles / 3-6 Months (42cm) Pink Stripe / 3-6 Months (42cm) Bridgette / 3-6 Months (42cm) Dalmation / 3-6 Months (42cm) Dani / 3-6 Months (42cm)
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$29.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $29.95 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Turtle / 0-3 Months (37cm)
Bedhead - Kids Bucket Hat (2-13Y)

Bedhead - Kids Bucket Hat (2-13Y)

$37.95 NZD
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Bedhead - Kids Bucket Hat (2-13Y) $37.95 NZD
Fourbie / 2-3 Years (52cm) / Classic Betsy / 2-3 Years (52cm) / Ponytail Bedhead Koala / 3-6 Years (54cm) / Ponytail Khaki Stripe / 3-6 Years (54cm) / Classic Natural Stripe / 3-6 Years (54cm) / Ponytail Bedhead Bunny / 3-6 Years (54cm) / Classic Dinos / 3-6 Years (54cm) / Classic Grace / 2-3 Years (52cm) / Ponytail
Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

$35.95 NZD
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Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat $35.95 NZD
Fourbie / 0-3 Months (37cm) Betsy / 0-3 Months (37cm) Pink Stripe / 0-3 Months (37cm) Bedhead Space / 0-3 Months (37cm) Sprinkles / 0-3 Months (37cm) Dani / 6-12 Months (47cm) Grey Penguin / 0-3 Months (37cm) Treadly / 3-6 Months (42cm)
navy-bedhead-baby-legionnaire-flap-hat
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat from $32.95 NZD
Navy / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Blush / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
babu-sunscreen-mini
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

from $3.95 NZD
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Babu - Everyday Sunscreen for Babies & Everyone from $3.95 NZD
watersafe-sunscreen-babu
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$35.95 NZD
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Babu - Water Safe Sunscreen $35.95 NZD
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
The Nude Alchemist - Insect Repel

The Nude Alchemist - Insect Repel

$21.95 NZD
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The Nude Alchemist - Insect Repel $21.95 NZD
The Natural Patch - MagicPatch Itch Relief Patches

The Natural Patch - MagicPatch Itch Relief Patches

$25.95 NZD
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The Natural Patch - MagicPatch Itch Relief Patches $25.95 NZD
The Natural Patch - StuffyPatch Congestion Relief Patch

The Natural Patch - StuffyPatch Congestion Relief Patch

$25.95 NZD
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The Natural Patch - StuffyPatch Congestion Relief Patch $25.95 NZD
Three children wearing colourful hooded towels with animal designs on a white background
Toddy Towel - Toddler 18M - 4 Years

Toddy Towel - Toddler 18M - 4 Years

$59.95 NZD
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Toddy Towel - Toddler 18M - 4 Years $59.95 NZD
Under the Sea
Child wearing blue goggles and a black wetsuit with a blurred water background
Kiddo Goggles

Kiddo Goggles

$45.95 NZD
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Kiddo Goggles $45.95 NZD
Franjos Kitchen - Blood Orange Hydration Powder

Franjos Kitchen - Blood Orange Hydration Powder

$69.95 NZD
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Franjos Kitchen - Blood Orange Hydration Powder $69.95 NZD
Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

Franjos Kitchen - Mixed Berry & Coconut Hydration Powder

$69.95 NZD
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Franjos Kitchen - Mixed Berry & Coconut Hydration Powder $69.95 NZD
A baby hooded towel with red lobsters on a plain whitebackground.
Crywolf - Baby Hooded Towel

Crywolf - Baby Hooded Towel

$59.95 NZD
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Crywolf - Baby Hooded Towel $59.95 NZD
Little Lobsters Crywolf Lucky Days Lucky Picnic
Crywolf - Drink Bottle 400ml

Crywolf - Drink Bottle 400ml

$34.95 NZD
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Crywolf - Drink Bottle 400ml $34.95 NZD
Buttercup Candy Pink Crywolf Deep Sea Lucky Red
Crywolf - Wet Bag

Crywolf - Wet Bag

$19.95 NZD
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Crywolf - Wet Bag $19.95 NZD
Berry Garden Strawberry Splash Lucky Days Pop Colourblock Deep Sea Colourblock
Crywolf - Everywhere Zip Up Towel

Crywolf - Everywhere Zip Up Towel

$79.95 NZD
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Crywolf - Everywhere Zip Up Towel $79.95 NZD
Pink Navy
Crywolf - Long Sleeve Swimsuit

Crywolf - Long Sleeve Swimsuit

$69.95 NZD
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Crywolf - Long Sleeve Swimsuit $69.95 NZD
Berry Garden / 1 Years Pop Colourblock / 1 Years Sky Blue Stripe / 1 Years Strawberry Splash / 1 Years
Nestling - UPF50+ Swim Zip Rash Vest

Nestling - UPF50+ Swim Zip Rash Vest

$29.95 NZD
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Nestling - UPF50+ Swim Zip Rash Vest $29.95 NZD
Neon Pink / 1-2 Years Neon Orange / 1-2 Years
Solar Buddies Applicator Clip

Solar Buddies Applicator Clip

$7.99 NZD
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Solar Buddies Applicator Clip $7.99 NZD
Pink Blue Green Black Purple
slumbertot-inflatable-travel-bed
SlumberTot Inflatable Travel Bed

SlumberTot Inflatable Travel Bed

Sold Out
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SlumberTot Inflatable Travel Bed Sold Out
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

$49.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog $49.95 NZD
Pink Daisies / 0-3 Months Green Willow / 0-3 Months Dragonflies / 0-3 Months Grey Marle / 0-3 Months Sweet Orchard / 0-3 Months Fruit Salad / 3-6 Months Night Sky / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Sunny / 0-3 Months Blue Ocean / 6-12 Months Oatmeal Marle / 0-3 Months
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

$59.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog $59.95 NZD
Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Oatmeal Marle / 0-3 Months Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Sunny / 3-6 Months Grey Marle / 0-3 Months
The 3-Seasons Woolbabe front zip sleeping bag is made from soft merino and organic cotton, that keeps babies cozy in various temperatures year-round. This is the Glacier blue colour.
Woolbabe - 3 Seasons Front Zip Sleep Bag

Woolbabe - 3 Seasons Front Zip Sleep Bag

$169.00 NZD
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Woolbabe - 3 Seasons Front Zip Sleep Bag $169.00 NZD
Glacier / 3-24 months Mauve Manuka / 3-24 months Dune / 3-24 months Meadow Stripe / 2-4 years Dusk / 3-24 months Pebble Stripe / 3-24 months Tide / 3-24 months Tekapo Stars / 3-24 months Pine Stars / 2-4 years Moss Wilderness / 2-4 years Wildflower / 2-4 years
Love to Dream - Swaddle Up 1.0 Tog Original

Love to Dream - Swaddle Up 1.0 Tog Original

from $54.95 NZD
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Love to Dream - Swaddle Up 1.0 Tog Original from $54.95 NZD
Grey / Newborn Pink / Newborn Dusty Blue / Newborn Olive / Newborn Eclipse Pink / Newborn Organic Cream / Newborn Dreamer White / Newborn
Sale
Crywolf - Beach Sandal

Crywolf - Beach Sandal

$29.95 NZD $49.95 NZD
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Crywolf - Beach Sandal $29.95 NZD $49.95 NZD
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $35.00 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $35.00 NZD
Babu - Healing Balm

Babu - Healing Balm

Sold Out
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Babu - Healing Balm Sold Out
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
Buki Baby - Polarised Baby Shades

Buki Baby - Polarised Baby Shades

$59.95 NZD
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Buki Baby - Polarised Baby Shades $59.95 NZD
Pink Ivory Blue Black Pink Black Blue Berry Sage
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$39.95 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $39.95 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Vespa Tour / Under 2 Years
sightseer-girls-reversible-wide-brimmed-meredith
Bedhead - Girls Wide-Brimmed Sun Bonnet

Bedhead - Girls Wide-Brimmed Sun Bonnet

$44.95 NZD
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Bedhead - Girls Wide-Brimmed Sun Bonnet $44.95 NZD
Meredith / 6-12 Months (46-50cm) Paris / 6-12 Months (46-50cm)
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$34.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $34.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $42.95 NZD
Charliee / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Meredith / 0-3 Months (38-42cm) Primrose / 0-3 Months (38-42cm) Paris / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Leo / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm) Autumn Peony / 0-3 Months (38-42cm) Faith / 3-6 Months (42-46cm)