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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

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Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$49.95 NZD
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Lässig - Tiny Backpack $49.95 NZD
Lassig Racoon Lassig Excavator Lassig Fox Lassig Chinchilla Lassig Tractor Lassig Bunny Lassig Dino Green Lassig Lion Lassig Fire Engine
Boon - Groove Drying Rack

Boon - Groove Drying Rack

$52.00 NZD
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Boon - Groove Drying Rack $52.00 NZD
clutch-dishwasher-basket-grey-white
Boon - Clutch Dishwasher Basket

Boon - Clutch Dishwasher Basket

$26.95 NZD
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Boon - Clutch Dishwasher Basket $26.95 NZD
B-Box-Tritan-Replacement-Straw-Tops-2pk
B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml

B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml

Sold Out
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B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml Sold Out
the-brighton-bag-black
Prene - The Brighton Bag Neoprene Tote Bag

Prene - The Brighton Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Brighton Bag Neoprene Tote Bag $99.95 NZD
the-gigi-bag-neoprene-tote-bag-black-beige
Prene - The Gigi Bag Neoprene Tote Bag

Prene - The Gigi Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Gigi Bag Neoprene Tote Bag $99.95 NZD
The Prene Saturday bag is the perfect baby or overnight bag for parents. It has 14 compartments and insulated bottle pockets too, making it practical yet stylish for parents on the go.
Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

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Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag Sold Out
Frog and rainbow nuk space soother made for babies ages 0-6months with sensitive skin.
NUK - Space Silicone Soother

NUK - Space Silicone Soother

$15.95 NZD
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NUK - Space Silicone Soother $15.95 NZD
This Prene Sunday Bag is a versatile, vegan-friendly diaper bag with 14 pockets, a matching mini bag, changing mat, and a separate bottom compartment.
Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

$169.95 NZD
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Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag $169.95 NZD
NUK for Nature baby bottle gives the baby the same drinking sensation as at a parent’s breast. Recommended by paediatricians and midwives. 150ml Nude colour.
NUK - NUK for Nature Baby Bottle

NUK - NUK for Nature Baby Bottle

$23.95 NZD
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NUK - NUK for Nature Baby Bottle $23.95 NZD
150ml / Nude 150ml / Sage
This blue NUK Mini Magic Cup has a spill-proof 360° drinking rim, ergonomic handles, and a 160ml capacity, making it perfect for children 6+ months.
NUK - Mini Magic Cup | 160ml

NUK - Mini Magic Cup | 160ml

$22.95 NZD
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NUK - Mini Magic Cup | 160ml $22.95 NZD
Red Blue Green
Insulated B.Box luncbag with Spiderman character
B.Box - Flexi Insulated Lunch Bag

B.Box - Flexi Insulated Lunch Bag

from $45.95 NZD
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B.Box - Flexi Insulated Lunch Bag from $45.95 NZD
Marvel Spiderman Harry Potter Batman Bluey The Little Mermaid Disney Frozen B.Box Surfs Up Unicorn Dreams Morning Sky Deep Blue MVP Lilac Garden
Haakaa - Multi-Size Silicone Colostrum Collector Pack

Haakaa - Multi-Size Silicone Colostrum Collector Pack

$36.49 NZD
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Haakaa - Multi-Size Silicone Colostrum Collector Pack $36.49 NZD
The Haakaa Silicone Feeding Spoon Attachment makes mealtime mess-free, gently dispensing baby food from pouches with a squeeze.
Haakaa - Silicone Pouch with Feeding Spoon

Haakaa - Silicone Pouch with Feeding Spoon

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Haakaa - Silicone Pouch with Feeding Spoon Sold Out
soothe-350ml-soap-free-mineral-bath-soak
B.Box Body - Soothe Soap Free Mineral Soak l 350ml

B.Box Body - Soothe Soap Free Mineral Soak l 350ml

$22.95 NZD
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B.Box Body - Soothe Soap Free Mineral Soak l 350ml $22.95 NZD
nourish-150ml-body-and-bath-oil-eczema
B.Box Body - Nourish Body and Bath Oil | 150ml

B.Box Body - Nourish Body and Bath Oil | 150ml

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B.Box Body - Nourish Body and Bath Oil | 150ml Sold Out
hydrate-350ml-body-lotion
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

$22.95 NZD
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B.Box Body - Hydrate Body Lotion | 350ml $22.95 NZD
protect-100ml-nappy-and-barrier-cream
B.Box Body - Protect Nappy and Barrier Cream | 100ml

B.Box Body - Protect Nappy and Barrier Cream | 100ml

$22.95 NZD
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B.Box Body - Protect Nappy and Barrier Cream | 100ml $22.95 NZD
cleanse-350ml-hair-and-body-wash
B.Box Body - Cleanse Hair and Body Wash | 350ml

B.Box Body - Cleanse Hair and Body Wash | 350ml

Sold Out
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B.Box Body - Cleanse Hair and Body Wash | 350ml Sold Out
SiliconePenguinNasalAspirator
Haakaa - Silicone Penguin Nasal Aspirator

Haakaa - Silicone Penguin Nasal Aspirator

$22.95 NZD
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Haakaa - Silicone Penguin Nasal Aspirator $22.95 NZD
450ml-600ml-sport-spout-bottle-replacement-spout-2-pack
B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

$19.95 NZD
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B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml $19.95 NZD
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Navy Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Jet Zazi Lilac Zazi Bubble Gum Pink Zazi Sage
Bubblegum-KidsShades3
Zazi - Zazi Kids Shades 3+

Zazi - Zazi Kids Shades 3+

$34.95 NZD
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Zazi - Zazi Kids Shades 3+ $34.95 NZD
Zazi Almond Zazi Jet Zazi Sage Zazi Bubblegum Zazi Sunshine Zazi Lilac Zazi Blue Whale Zazi Navy
Little Unicorn - Stretch Knit Fitted Cot Sheet

Little Unicorn - Stretch Knit Fitted Cot Sheet

$54.95 NZD
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Little Unicorn - Stretch Knit Fitted Cot Sheet $54.95 NZD
Pressed Petals Little Unicorn Rainbow Watercolour Rose Dino Friends Frost Green Tan Gingham
Nestling - Wee Pants Training Undies

Nestling - Wee Pants Training Undies

$24.95 NZD
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Nestling - Wee Pants Training Undies $24.95 NZD
Dusty Pink Floral / 2-3 Years Pink Hummingbird / 2-3 Years Nestling Dinosaurs / 2-3 Years Dogs on Holiday / 2-3 Years
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

from $18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks from $18.95 NZD
Yogasleep - Light To Rise

Yogasleep - Light To Rise

$99.95 NZD
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Yogasleep - Light To Rise $99.95 NZD
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Black Soft Lilac Oat Sunshine Sage Pink Hummingbird Pink Ditzy Moss Check Sky Check
Nestling - Waterproof Quilted Play Mat

Nestling - Waterproof Quilted Play Mat

$49.95 NZD
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Nestling - Waterproof Quilted Play Mat $49.95 NZD
Nestling Dinosaurs Sage Pink Ditzy Moss Check Sky Check Velevteen Rabbit
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$26.95 NZD
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Chai Baby - Kids Cup $26.95 NZD
Fabulous Fairy Butterfly Balloon Mean Machines Delightful Daisy Dangerous Dino Strawberry and Cream Emergency Services
The Natural Patch - FocusPatch- Focus Enhancing Stickers

The Natural Patch - FocusPatch- Focus Enhancing Stickers

$23.95 NZD
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The Natural Patch - FocusPatch- Focus Enhancing Stickers $23.95 NZD
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
The Natural Patch - SunnyPatch UV Detecting Patch

The Natural Patch - SunnyPatch UV Detecting Patch

Sold Out
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The Natural Patch - SunnyPatch UV Detecting Patch Sold Out
jumbo-paint-brushes
Honeysticks - Jumbo Paintbrush Set

Honeysticks - Jumbo Paintbrush Set

$16.95 NZD
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Honeysticks - Jumbo Paintbrush Set $16.95 NZD
Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

$24.95 NZD
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Fubbles - Big Bubble Fan $24.95 NZD
Noody Skincare - Soft Suds

Noody Skincare - Soft Suds

$29.00 NZD
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Noody Skincare - Soft Suds $29.00 NZD
noody-lotion-potion
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
noody-calm-balm
Noody Skincare - Calm Balm

Noody Skincare - Calm Balm

$35.00 NZD
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Noody Skincare - Calm Balm $35.00 NZD
my-first-paint-brush-set
Honeysticks - My First Paint Brush Set

Honeysticks - My First Paint Brush Set

$15.95 NZD
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Honeysticks - My First Paint Brush Set $15.95 NZD
ZenPatch-Mood-Calming-Stickers
The Natural Patch - ZenPatch Mood Calming Stickers

The Natural Patch - ZenPatch Mood Calming Stickers

$23.95 NZD
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The Natural Patch - ZenPatch Mood Calming Stickers $23.95 NZD
navy-bedhead-baby-legionnaire-flap-hat
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat from $32.95 NZD
Blush / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Navy / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
A 5mm Subo straw that allows for thinner foods like purees and yogurt to go through the opening.
Subo Straw - Clear

Subo Straw - Clear

from $6.95 NZD
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Subo Straw - Clear from $6.95 NZD
Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

$69.95 NZD
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Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag $69.95 NZD
Cool Grey / 0-3 Months Minty Bears / 0-3 Months Pinky Bears / 0-3 Months
Subo Food Bottle for babies and toddlers, minimizes mess, ideal for purees, smoothies, and soft foods. Reusable and non-squeeze design. Duck Egg colour
Subo Food Bottle

Subo Food Bottle

$44.95 NZD
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Subo Food Bottle $44.95 NZD
Duck Egg Blue Olive Pink Lavender Oatmeal Musk Blush Mint Grey
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$59.95 NZD
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Buki Baby - Club Shades (2-5Y) $59.95 NZD
Black Green Pink Brown
lactation-vanilla-latte
The Milk Collective - Vanilla Lactation Drink 300g

The Milk Collective - Vanilla Lactation Drink 300g

from $22.95 NZD
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The Milk Collective - Vanilla Lactation Drink 300g from $22.95 NZD
lactation-hazelnut-hot-chocolate
The Milk Collective - Hazelnut Chocolate Lactation Drink 300g

The Milk Collective - Hazelnut Chocolate Lactation Drink 300g

$34.95 NZD
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The Milk Collective - Hazelnut Chocolate Lactation Drink 300g $34.95 NZD