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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

SpraySafe alcohol-free sanitizer with hypochlorous acid, kills 99.9% of germs, safe for all ages, perfect for hands, surfaces, and toys.
SpraySafe - Hypochlorous Acid Spray 140ml

SpraySafe - Hypochlorous Acid Spray 140ml

$24.95 NZD
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SpraySafe - Hypochlorous Acid Spray 140ml $24.95 NZD
Grin - Kids Strawberry Natural Toothpaste 70g

Grin - Kids Strawberry Natural Toothpaste 70g

$6.95 NZD
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Grin - Kids Strawberry Natural Toothpaste 70g $6.95 NZD
Grin - Baby Silicone Finger Brush 2pk

Grin - Baby Silicone Finger Brush 2pk

$5.95 NZD
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Grin - Baby Silicone Finger Brush 2pk $5.95 NZD
Grin - Kids 100% Recycled Toothbrush

Grin - Kids 100% Recycled Toothbrush

$5.95 NZD
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Grin - Kids 100% Recycled Toothbrush $5.95 NZD
Pink Blue
Grin - Kids 100% Recycled Dental Flossers

Grin - Kids 100% Recycled Dental Flossers

$6.95 NZD
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Grin - Kids 100% Recycled Dental Flossers $6.95 NZD
Grin - Kids Natural Toothpaste with Fluoride 70g

Grin - Kids Natural Toothpaste with Fluoride 70g

$6.95 NZD
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Grin - Kids Natural Toothpaste with Fluoride 70g $6.95 NZD
Honeysticks_Finger_Paint
Honeysticks - Finger Paint

Honeysticks - Finger Paint

$29.95 NZD
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Honeysticks - Finger Paint $29.95 NZD
Designed for babies to hold an play with. Helps with visual learning.
Lamaze - John Deere My First Tractor Rattle

Lamaze - John Deere My First Tractor Rattle

$15.95 NZD
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Lamaze - John Deere My First Tractor Rattle $15.95 NZD
bug-repellent-oil
Absolute Essentials - Bug Repellent

Absolute Essentials - Bug Repellent

$25.95 NZD
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Absolute Essentials - Bug Repellent $25.95 NZD
BabyMassageEssentials
Absolute Essentials - Baby Massage Essentials

Absolute Essentials - Baby Massage Essentials

$59.95 NZD
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Absolute Essentials - Baby Massage Essentials $59.95 NZD
B.Box - Replacement Sippy Cup Straw Pack

B.Box - Replacement Sippy Cup Straw Pack

Sold Out
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B.Box - Replacement Sippy Cup Straw Pack Sold Out
LilacPop
B.Box - Insulated Sport Spout Bottle 500ml

B.Box - Insulated Sport Spout Bottle 500ml

$49.95 NZD
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B.Box - Insulated Sport Spout Bottle 500ml $49.95 NZD
Lilac Pop B.Box Midnight Indigo Rose Emerald Forest Blush Crush Blue Slate Ocean Breeze Strawberry Shake
My Carry Potty - My Little Trainer Seat

My Carry Potty - My Little Trainer Seat

$39.99 NZD
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My Carry Potty - My Little Trainer Seat $39.99 NZD
Pearl Grey Blush Pink Sage Green Beige
My Carry Potty - My Little Step Stool

My Carry Potty - My Little Step Stool

$35.99 NZD
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My Carry Potty - My Little Step Stool $35.99 NZD
B.Box - Drink Bottle 600ml Replacement Straw

B.Box - Drink Bottle 600ml Replacement Straw

$4.95 NZD
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B.Box - Drink Bottle 600ml Replacement Straw $4.95 NZD
baby-shusher-sloth
Baby Shusher - Sloth Shusher

Baby Shusher - Sloth Shusher

$99.99 NZD
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Baby Shusher - Sloth Shusher $99.99 NZD
Melii - Pacifier Pod

Melii - Pacifier Pod

from $9.95 NZD
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Melii - Pacifier Pod from $9.95 NZD
Pink / 1 Pack Blue / 1 Pack
ErgoPouch - Butterfly Cardi

ErgoPouch - Butterfly Cardi

$34.95 NZD
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ErgoPouch - Butterfly Cardi $34.95 NZD
Dragonflies / 0-3 Months Daisies / 0-3 Months Willow / 0-3 Months Oatmeal / 0-3 Months
Pair of brown maroon socks on a white background
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

$20.95 NZD
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Lamington- Crew Merino Socks $20.95 NZD
Fig / 0-3 Months West / 0-3 Months Pearl / 0-3 Months Savile / 0-3 Months Pilot / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Thistle / 0-3 Months Beau / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Baby Fox / 0-3 Months Holland / 0-3 Months Rosa / 0-3 Months Cherry / 0-3 Months
Doddl - 2-in-1 Suction Bowl

Doddl - 2-in-1 Suction Bowl

$29.95 NZD
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Doddl - 2-in-1 Suction Bowl $29.95 NZD
Doddl - Non Slip Plate

Doddl - Non Slip Plate

from $26.95 NZD
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Doddl - Non Slip Plate from $26.95 NZD
Pipes
Boon - Pipes Bath Toy

Boon - Pipes Bath Toy

$35.95 NZD
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Boon - Pipes Bath Toy $35.95 NZD
B.BoxSpoutCupBlush
B.Box - Spout Cup

B.Box - Spout Cup

Sold Out
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B.Box - Spout Cup Sold Out
Blush Ocean Sage
Nestling - Out & About Change Mat

Nestling - Out & About Change Mat

$24.95 NZD
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Nestling - Out & About Change Mat $24.95 NZD
Pink Ditsy Moss Check Grey Stripe Oat Sunshine Black Surfs Up Whales
HoneysticksPetal
Honeysticks - Petal Crayons

Honeysticks - Petal Crayons

from $15.95 NZD
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Honeysticks - Petal Crayons from $15.95 NZD
Subo Bottle Replacement Part - Valve

Subo Bottle Replacement Part - Valve

$6.99 NZD
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Subo Bottle Replacement Part - Valve $6.99 NZD
Hackerlily - Hipsurfer Waistband Extender

Hackerlily - Hipsurfer Waistband Extender

$39.50 NZD
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Hackerlily - Hipsurfer Waistband Extender $39.50 NZD
Boon-Cogs
Boon - Cogs Bath Toy

Boon - Cogs Bath Toy

$22.00 NZD
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Boon - Cogs Bath Toy $22.00 NZD
QLife - QueezeEase

QLife - QueezeEase

$34.95 NZD
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QLife - QueezeEase $34.95 NZD
Q Life - Sleepytime

Q Life - Sleepytime

$34.95 NZD
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Q Life - Sleepytime $34.95 NZD
moogoo-natural -nappy-balm
Moogoo - Nappy Balm

Moogoo - Nappy Balm

$18.50 NZD
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Moogoo - Nappy Balm $18.50 NZD
babybathbrush
B.Box - Baby Bath Brush

B.Box - Baby Bath Brush

$19.95 NZD
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B.Box - Baby Bath Brush $19.95 NZD
lunch-tub-berry
B.Box - Lunch Tub

B.Box - Lunch Tub

$16.95 NZD
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B.Box - Lunch Tub $16.95 NZD
Ocean Forest Berry
An light blue coloured cocoon swaddle used to swaddle babies from 0-12 months.
ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

$89.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 3.5 Tog $89.95 NZD
Dragonflies / 0-3 Months Pink Daisies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Starbeam / 0-3 Months Ink / 0-3 Months
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Ocean Blush
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Pink Luxe Blue Blue Pink
bath-crayons-triangles
Honeysticks - Triangle Bath Crayons

Honeysticks - Triangle Bath Crayons

$22.95 NZD
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Honeysticks - Triangle Bath Crayons $22.95 NZD
original-crayons-pastel
Honeysticks - Original Crayons - Pastel

Honeysticks - Original Crayons - Pastel

Sold Out
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Honeysticks - Original Crayons - Pastel Sold Out
Honeysticks - Triangle Crayons

Honeysticks - Triangle Crayons

$19.95 NZD
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Honeysticks - Triangle Crayons $19.95 NZD
Q Life Teeth Ease Drops
Q Life - Teeth Ease

Q Life - Teeth Ease

$34.95 NZD
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Q Life - Teeth Ease $34.95 NZD
QLife Immune Drops
Q Life - Immune Drops

Q Life - Immune Drops

Sold Out
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Q Life - Immune Drops Sold Out
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

$22.95 NZD
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The Nude Alchemist - Chest Rub $22.95 NZD
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Blue portable speaker on a white background
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$39.95 NZD
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Lässig - Tiny Backpack $39.95 NZD
Lassig Racoon Lassig Excavator Lassig Fox Lassig Chinchilla Lassig Tractor Lassig Bunny Lassig Lion Lassig Fire Engine
Boon - Groove Drying Rack

Boon - Groove Drying Rack

$52.00 NZD
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Boon - Groove Drying Rack $52.00 NZD
clutch-dishwasher-basket-grey-white
Boon - Clutch Dishwasher Basket

Boon - Clutch Dishwasher Basket

$26.95 NZD
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Boon - Clutch Dishwasher Basket $26.95 NZD
B-Box-Tritan-Replacement-Straw-Tops-2pk
B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml

B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml

Sold Out
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B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml Sold Out