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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

QLife - QueezeEase

QLife - QueezeEase

$34.95 NZD
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QLife - QueezeEase $34.95 NZD
Q Life - Sleepytime

Q Life - Sleepytime

$34.95 NZD
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Q Life - Sleepytime $34.95 NZD
A brown hat for the mums in their Mum era.
Mum Club Cap

Mum Club Cap

$54.95 NZD
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Mum Club Cap $54.95 NZD
babybathbrush
B.Box - Baby Bath Brush

B.Box - Baby Bath Brush

$19.95 NZD
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B.Box - Baby Bath Brush $19.95 NZD
lunch-tub-berry
B.Box - Lunch Tub

B.Box - Lunch Tub

$16.95 NZD
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B.Box - Lunch Tub $16.95 NZD
Forest Ocean Berry
An light blue coloured cocoon swaddle used to swaddle babies from 0-12 months.
ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

$89.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 3.5 Tog $89.95 NZD
Dragonflies / 0-3 Months Pink Daisies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Blush Ocean
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Blue Luxe Pink Blue Pink
bath-crayons-triangles
Honeysticks - Triangle Bath Crayons

Honeysticks - Triangle Bath Crayons

$21.95 NZD
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Honeysticks - Triangle Bath Crayons $21.95 NZD
original-crayons-pastel
Honeysticks - Original Crayons - Pastel

Honeysticks - Original Crayons - Pastel

$22.95 NZD
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Honeysticks - Original Crayons - Pastel $22.95 NZD
crayons-triangles
Honeysticks - Triangle Crayons

Honeysticks - Triangle Crayons

$19.95 NZD
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Honeysticks - Triangle Crayons $19.95 NZD
Q Life Teeth Ease Drops
Q Life - Teeth Ease

Q Life - Teeth Ease

$34.95 NZD
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Q Life - Teeth Ease $34.95 NZD
QLife Immune Drops
Q Life - Immune Drops

Q Life - Immune Drops

$34.95 NZD
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Q Life - Immune Drops $34.95 NZD
A set of 4 mould free bath toys for kids to play with in the bath.
Mushie - Vehicles Bath Play Set

Mushie - Vehicles Bath Play Set

Sold Out
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Mushie - Vehicles Bath Play Set Sold Out
MushieRocketRattle
Mushie - Rocket Rattle Teether

Mushie - Rocket Rattle Teether

$34.95 NZD
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Mushie - Rocket Rattle Teether $34.95 NZD
Mushie - Sealife Bath Play Set

Mushie - Sealife Bath Play Set

$52.95 NZD
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Mushie - Sealife Bath Play Set $52.95 NZD
Mushie - No Drop Teether

Mushie - No Drop Teether

Sold Out
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Mushie - No Drop Teether Sold Out
Yellow Tradewinds
B.Box - Pastel 3 Pack Mini Spoon

B.Box - Pastel 3 Pack Mini Spoon

$14.95 NZD
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B.Box - Pastel 3 Pack Mini Spoon $14.95 NZD
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$34.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $34.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
sightseer-girls-reversible-wide-brimmed-meredith
Bedhead - Girls Wide-Brimmed Sun Bonnet

Bedhead - Girls Wide-Brimmed Sun Bonnet

$44.95 NZD
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Bedhead - Girls Wide-Brimmed Sun Bonnet $44.95 NZD
Meredith / 6-12 Months (46-50cm)
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

from $12.95 NZD
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The Nude Alchemist - Chest Rub from $12.95 NZD
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Blue portable speaker on a white background
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$49.95 NZD
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Lässig - Tiny Backpack $49.95 NZD
Lassig Racoon Lassig Excavator Lassig Fox Lassig Chinchilla Lassig Tractor Lassig Bunny Lassig Dino Green Lassig Lion Lassig Fire Engine
Boon - Groove Drying Rack

Boon - Groove Drying Rack

$52.00 NZD
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Boon - Groove Drying Rack $52.00 NZD
clutch-dishwasher-basket-grey-white
Boon - Clutch Dishwasher Basket

Boon - Clutch Dishwasher Basket

$26.95 NZD
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Boon - Clutch Dishwasher Basket $26.95 NZD
B-Box-Tritan-Replacement-Straw-Tops-2pk
B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml

B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml

$16.95 NZD
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B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml $16.95 NZD
the-brighton-bag-black
Prene - The Brighton Bag Neoprene Tote Bag

Prene - The Brighton Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Brighton Bag Neoprene Tote Bag $99.95 NZD
the-gigi-bag-neoprene-tote-bag-black-beige
Prene - The Gigi Bag Neoprene Tote Bag

Prene - The Gigi Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Gigi Bag Neoprene Tote Bag $99.95 NZD
The Prene Saturday bag is the perfect baby or overnight bag for parents. It has 14 compartments and insulated bottle pockets too, making it practical yet stylish for parents on the go.
Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag

Sold Out
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Prene - The Saturday Bag Neoprene Tote | Baby & Travel Bag Sold Out
Frog and rainbow nuk space soother made for babies ages 0-6months with sensitive skin.
NUK - Space Silicone Soother

NUK - Space Silicone Soother

$15.95 NZD
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NUK - Space Silicone Soother $15.95 NZD
This Prene Sunday Bag is a versatile, vegan-friendly diaper bag with 14 pockets, a matching mini bag, changing mat, and a separate bottom compartment.
Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag

$169.95 NZD
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Prene - The Sunday Bag Neoprene Tote | Baby & Travel Bag $169.95 NZD
An ideal learner bottle to transition to after babies come off the bottle.
NUK for Nature Learner Bottle | 150ml

NUK for Nature Learner Bottle | 150ml

$23.95 NZD
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NUK for Nature Learner Bottle | 150ml $23.95 NZD
Nude Sage
NUK for Nature baby bottle gives the baby the same drinking sensation as at a parent’s breast. Recommended by paediatricians and midwives. 150ml Nude colour.
NUK - NUK for Nature Baby Bottle

NUK - NUK for Nature Baby Bottle

$23.95 NZD
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NUK - NUK for Nature Baby Bottle $23.95 NZD
150ml / Nude 150ml / Sage
This blue NUK Mini Magic Cup has a spill-proof 360° drinking rim, ergonomic handles, and a 160ml capacity, making it perfect for children 6+ months.
NUK - Mini Magic Cup | 160ml

NUK - Mini Magic Cup | 160ml

$22.95 NZD
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NUK - Mini Magic Cup | 160ml $22.95 NZD
Red Blue Green
B.Box - Flexi Insulated Lunch Bag

B.Box - Flexi Insulated Lunch Bag

from $45.95 NZD
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B.Box - Flexi Insulated Lunch Bag from $45.95 NZD
Bluey The Little Mermaid Disney Frozen B.Box Surfs Up Unicorn Dreams Morning Sky Deep Blue MVP Lilac Garden
Haakaa - Multi-Size Silicone Colostrum Collector Pack

Haakaa - Multi-Size Silicone Colostrum Collector Pack

$36.49 NZD
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Haakaa - Multi-Size Silicone Colostrum Collector Pack $36.49 NZD
The Haakaa Silicone Feeding Spoon Attachment makes mealtime mess-free, gently dispensing baby food from pouches with a squeeze.
Haakaa - Silicone Pouch with Feeding Spoon

Haakaa - Silicone Pouch with Feeding Spoon

$21.95 NZD
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Haakaa - Silicone Pouch with Feeding Spoon $21.95 NZD
soothe-350ml-soap-free-mineral-bath-soak
B.Box Body - Soothe Soap Free Mineral Soak l 350ml

B.Box Body - Soothe Soap Free Mineral Soak l 350ml

$22.95 NZD
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B.Box Body - Soothe Soap Free Mineral Soak l 350ml $22.95 NZD
nourish-150ml-body-and-bath-oil-eczema
B.Box Body - Nourish Body and Bath Oil | 150ml

B.Box Body - Nourish Body and Bath Oil | 150ml

Sold Out
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B.Box Body - Nourish Body and Bath Oil | 150ml Sold Out
hydrate-350ml-body-lotion
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

$22.95 NZD
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B.Box Body - Hydrate Body Lotion | 350ml $22.95 NZD
protect-100ml-nappy-and-barrier-cream
B.Box Body - Protect Nappy and Barrier Cream | 100ml

B.Box Body - Protect Nappy and Barrier Cream | 100ml

$22.95 NZD
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B.Box Body - Protect Nappy and Barrier Cream | 100ml $22.95 NZD
cleanse-350ml-hair-and-body-wash
B.Box Body - Cleanse Hair and Body Wash | 350ml

B.Box Body - Cleanse Hair and Body Wash | 350ml

Sold Out
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B.Box Body - Cleanse Hair and Body Wash | 350ml Sold Out
SiliconePenguinNasalAspirator
Haakaa - Silicone Penguin Nasal Aspirator

Haakaa - Silicone Penguin Nasal Aspirator

$20.49 NZD
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Haakaa - Silicone Penguin Nasal Aspirator $20.49 NZD
450ml-600ml-sport-spout-bottle-replacement-spout-2-pack
B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

$19.95 NZD
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B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml $19.95 NZD
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Navy Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Jet Zazi Lilac
Little Unicorn - Stretch Knit Fitted Cot Sheet

Little Unicorn - Stretch Knit Fitted Cot Sheet

$54.95 NZD
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Little Unicorn - Stretch Knit Fitted Cot Sheet $54.95 NZD
Pressed Petals Little Unicorn Rainbow Watercolour Rose Dino Friends Frost Green Tan Gingham
Nestling - Wee Pants Training Undies

Nestling - Wee Pants Training Undies

$24.95 NZD
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Nestling - Wee Pants Training Undies $24.95 NZD
Dusty Pink Floral / 2-3 Years Pink Hummingbird / 2-3 Years Nestling Dinosaurs / 2-3 Years Dogs on Holiday / 2-3 Years