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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

$89.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 3.5 Tog $89.95 NZD
Dragonflies / 0-3 Months Pink Daisies / 0-3 Months Willow / 0-3 Months
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Blush Ocean
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Blue Luxe Pink Blue Pink
garden-greens-20g
Petite Eats - Garden Greens Instant Puree Powder 20g

Petite Eats - Garden Greens Instant Puree Powder 20g

$4.50 NZD
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Petite Eats - Garden Greens Instant Puree Powder 20g $4.50 NZD
beet-berry-fusion-20g
Petite Eats - Beet & Berry Instant Puree Powder 20g

Petite Eats - Beet & Berry Instant Puree Powder 20g

$4.50 NZD
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Petite Eats - Beet & Berry Instant Puree Powder 20g $4.50 NZD
Petite Eats - Mango Tango Instant Puree Powder 20g

Petite Eats - Mango Tango Instant Puree Powder 20g

$4.50 NZD
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Petite Eats - Mango Tango Instant Puree Powder 20g $4.50 NZD
Petite Eats - Power Packed Meal Blend 130g

Petite Eats - Power Packed Meal Blend 130g

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Petite Eats - Power Packed Meal Blend 130g Sold Out
quinoa-super-cereal-petite-eats
Petite Eats - Quinoa Super Cereal 250g

Petite Eats - Quinoa Super Cereal 250g

Sold Out
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Petite Eats - Quinoa Super Cereal 250g Sold Out
bath-crayons-triangles
Honeysticks - Triangle Bath Crayons

Honeysticks - Triangle Bath Crayons

$21.95 NZD
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Honeysticks - Triangle Bath Crayons $21.95 NZD
original-crayons-pastel
Honeysticks - Original Crayons - Pastel

Honeysticks - Original Crayons - Pastel

$22.95 NZD
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Honeysticks - Original Crayons - Pastel $22.95 NZD
crayons-triangles
Honeysticks - Triangle Crayons

Honeysticks - Triangle Crayons

$19.95 NZD
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Honeysticks - Triangle Crayons $19.95 NZD
Q Life Teeth Ease Drops
Q Life - Teeth Ease

Q Life - Teeth Ease

$34.95 NZD
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Q Life - Teeth Ease $34.95 NZD
QLife Immune Drops
Q Life - Immune Drops

Q Life - Immune Drops

$34.95 NZD
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Q Life - Immune Drops $34.95 NZD
Mushie - Vehicles Bath Play Set

Mushie - Vehicles Bath Play Set

$52.95 NZD
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Mushie - Vehicles Bath Play Set $52.95 NZD
MushieRocketRattle
Mushie - Rocket Rattle Teether

Mushie - Rocket Rattle Teether

$34.95 NZD
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Mushie - Rocket Rattle Teether $34.95 NZD
Mushie - Sealife Bath Play Set

Mushie - Sealife Bath Play Set

$52.95 NZD
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Mushie - Sealife Bath Play Set $52.95 NZD
Mushie - No Drop Teether

Mushie - No Drop Teether

$34.95 NZD
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Mushie - No Drop Teether $34.95 NZD
Yellow Tradewinds
B.Box - Pastel 3 Pack Mini Spoon

B.Box - Pastel 3 Pack Mini Spoon

$14.95 NZD
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B.Box - Pastel 3 Pack Mini Spoon $14.95 NZD
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) from $32.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm) Blush Kitty / 3-6 Months (42cm)
sightseer-girls-reversible-wide-brimmed-meredith
Bedhead - Girls Wide-Brimmed Sun Bonnet

Bedhead - Girls Wide-Brimmed Sun Bonnet

$44.95 NZD
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Bedhead - Girls Wide-Brimmed Sun Bonnet $44.95 NZD
Meredith / 6-12 Months (46-50cm) Paris / 6-12 Months (46-50cm)
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

from $15.95 NZD
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The Nude Alchemist - Chest Rub from $15.95 NZD
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$44.95 NZD
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Bumkins - Bento Box 3 Section - Jelly Silicone $44.95 NZD
Purple Jelly Pink Jelly Green Jelly
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$49.95 NZD
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Lässig - Tiny Backpack $49.95 NZD
Lassig Excavator Lassig Tractor Lassig Racoon Lassig Fox Lassig Lion Lassig Chinchilla Lassig Dino Green Lassig Bunny
Boon - Groove Drying Rack

Boon - Groove Drying Rack

$52.00 NZD
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Boon - Groove Drying Rack $52.00 NZD
clutch-dishwasher-basket-grey-white
Boon - Clutch Dishwasher Basket

Boon - Clutch Dishwasher Basket

$26.95 NZD
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Boon - Clutch Dishwasher Basket $26.95 NZD
B-Box-Tritan-Replacement-Straw-Tops-2pk
B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml

B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml

Sold Out
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B.Box - Tritan Replacement Straw Tops 2pk - 450ml & 600ml Sold Out
Lila Jasmine - Lactation Bars - Berry & White Chocolate

Lila Jasmine - Lactation Bars - Berry & White Chocolate

$26.95 NZD
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Lila Jasmine - Lactation Bars - Berry & White Chocolate $26.95 NZD
the-brighton-bag-black
Prene - The Brighton Bag Neoprene Tote Bag

Prene - The Brighton Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Brighton Bag Neoprene Tote Bag $99.95 NZD
the-gigi-bag-neoprene-tote-bag-black-beige
Prene - The Gigi Bag Neoprene Tote Bag

Prene - The Gigi Bag Neoprene Tote Bag

$99.95 NZD
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Prene - The Gigi Bag Neoprene Tote Bag $99.95 NZD
The Prene Saturday bag is the perfect baby or overnight bag for parents. It has 14 compartments and insulated bottle pockets too, making it practical yet stylish for parents on the go.
Prene - The Saturday Bag Neoprene Tote / Baby / Travel Bag

Prene - The Saturday Bag Neoprene Tote / Baby / Travel Bag

$209.95 NZD
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Prene - The Saturday Bag Neoprene Tote / Baby / Travel Bag $209.95 NZD
Frog and rainbow nuk space soother made for babies ages 0-6months with sensitive skin.
NUK - Space Silicone Soother

NUK - Space Silicone Soother

$15.95 NZD
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NUK - Space Silicone Soother $15.95 NZD
This Prene Sunday Bag is a versatile, vegan-friendly diaper bag with 14 pockets, a matching mini bag, changing mat, and a separate bottom compartment.
Prene - The Sunday Bag Neoprene Tote / Baby / Travel Bag

Prene - The Sunday Bag Neoprene Tote / Baby / Travel Bag

$169.95 NZD
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Prene - The Sunday Bag Neoprene Tote / Baby / Travel Bag $169.95 NZD
Nuk stackable food pots are made for storing puree and leftover food to keep in the fridge or the freezer.
Nuk - Stackable Food Pots

Nuk - Stackable Food Pots

$16.95 NZD
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Nuk - Stackable Food Pots $16.95 NZD
An ideal learner bottle to transition to after babies come off the bottle.
NUK for Nature Learner Bottle | 150ml

NUK for Nature Learner Bottle | 150ml

$23.95 NZD
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NUK for Nature Learner Bottle | 150ml $23.95 NZD
Nude Sage
NUK for Nature baby bottle gives the baby the same drinking sensation as at a parent’s breast. Recommended by paediatricians and midwives. 150ml Nude colour.
NUK - NUK for Nature Baby Bottle

NUK - NUK for Nature Baby Bottle

from $22.95 NZD
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NUK - NUK for Nature Baby Bottle from $22.95 NZD
150ml / Nude 150ml / Sage
This blue NUK Mini Magic Cup has a spill-proof 360° drinking rim, ergonomic handles, and a 160ml capacity, making it perfect for children 6+ months.
NUK - Mini Magic Cup | 160ml

NUK - Mini Magic Cup | 160ml

$22.95 NZD
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NUK - Mini Magic Cup | 160ml $22.95 NZD
Blue Green Red
B.Box - Flexi Insulated Lunch Bag

B.Box - Flexi Insulated Lunch Bag

from $45.95 NZD
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B.Box - Flexi Insulated Lunch Bag from $45.95 NZD
The Little Mermaid Disney Frozen B.Box Surfs Up Unicorn Dreams Morning Sky Deep Blue MVP Lilac Garden
Haakaa - Multi-Size Silicone Colostrum Collector Pack

Haakaa - Multi-Size Silicone Colostrum Collector Pack

$36.49 NZD
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Haakaa - Multi-Size Silicone Colostrum Collector Pack $36.49 NZD
The Haakaa Silicone Feeding Spoon Attachment makes mealtime mess-free, gently dispensing baby food from pouches with a squeeze.
Haakaa - Silicone Pouch with Feeding Spoon

Haakaa - Silicone Pouch with Feeding Spoon

$21.95 NZD
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Haakaa - Silicone Pouch with Feeding Spoon $21.95 NZD
soothe-350ml-soap-free-mineral-bath-soak
B.Box Body - Soothe Soap Free Mineral Soak l 350ml

B.Box Body - Soothe Soap Free Mineral Soak l 350ml

$22.95 NZD
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B.Box Body - Soothe Soap Free Mineral Soak l 350ml $22.95 NZD
protect-100ml-nappy-and-barrier-cream
B.Box Body - Protect Nappy and Barrier Cream | 100ml

B.Box Body - Protect Nappy and Barrier Cream | 100ml

$22.95 NZD
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B.Box Body - Protect Nappy and Barrier Cream | 100ml $22.95 NZD
cleanse-350ml-hair-and-body-wash
B.Box Body - Cleanse Hair and Body Wash | 350ml

B.Box Body - Cleanse Hair and Body Wash | 350ml

$22.95 NZD
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B.Box Body - Cleanse Hair and Body Wash | 350ml $22.95 NZD
SiliconePenguinNasalAspirator
Haakaa - Silicone Penguin Nasal Aspirator

Haakaa - Silicone Penguin Nasal Aspirator

$20.49 NZD
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Haakaa - Silicone Penguin Nasal Aspirator $20.49 NZD
mango-tango-100g
Petite Eats - Mango Tango Instant Puree Powder 100g

Petite Eats - Mango Tango Instant Puree Powder 100g

Sold Out
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Petite Eats - Mango Tango Instant Puree Powder 100g Sold Out
garden-greens-100g
Petite Eats - Garden Greens Instant Puree Powder 100g

Petite Eats - Garden Greens Instant Puree Powder 100g

Sold Out
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Petite Eats - Garden Greens Instant Puree Powder 100g Sold Out
450ml-600ml-sport-spout-bottle-replacement-spout-2-pack
B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml

$19.95 NZD
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B.Box -Sport Spout Bottle Replacement Tops 2pk - 450ml & 600ml $19.95 NZD