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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

Pink reusable shopping bag with yellow floral pattern on a white background
Nestling - XL Double Pocket Wet Bag

Nestling - XL Double Pocket Wet Bag

$29.95 NZD
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Nestling - XL Double Pocket Wet Bag $29.95 NZD
Pink Ditsy Moss Check Bubblegum Daisy Road Works
Green tube of MooGoo Cradle Cap Scalp Cream on a white background
MooGoo - Baby & Child Scalp Cream

MooGoo - Baby & Child Scalp Cream

$21.99 NZD
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MooGoo - Baby & Child Scalp Cream $21.99 NZD
MooGoo - Natural Nipple Balm 120g Tube

MooGoo - Natural Nipple Balm 120g Tube

$17.99 NZD
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MooGoo - Natural Nipple Balm 120g Tube $17.99 NZD
Moogoo Eczema & Psoriasis Cream tube on a white background
Moogoo - Baby and Child Eczema & Psoriasis Cream 120g

Moogoo - Baby and Child Eczema & Psoriasis Cream 120g

$24.50 NZD
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Moogoo - Baby and Child Eczema & Psoriasis Cream 120g $24.50 NZD
Moogoo - Natural Detangling Spray 150ml

Moogoo - Natural Detangling Spray 150ml

$22.50 NZD
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Moogoo - Natural Detangling Spray 150ml $22.50 NZD
Frankie Apothecary Soothing Bath Soak
Frankie Apothecary - Colloidal Oat Itacy Bath Soak - 250gm

Frankie Apothecary - Colloidal Oat Itacy Bath Soak - 250gm

$21.99 NZD
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Frankie Apothecary - Colloidal Oat Itacy Bath Soak - 250gm $21.99 NZD
Baby Bath Support
Baby First - Newborn Bath Support

Baby First - Newborn Bath Support

Sold Out
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Baby First - Newborn Bath Support Sold Out
Suggestion Foldable baby bath tub with blue interior on a white background
Baby First - Folding Bath Tub

Baby First - Folding Bath Tub

$59.95 NZD
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Baby First - Folding Bath Tub $59.95 NZD
Pink and blue textured spoon shared as dinosaur on a white background
Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils $9.95 NZD
Maxx Bubbles - Handheld Unicorn Bubbler

Maxx Bubbles - Handheld Unicorn Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Unicorn Bubbler $29.95 NZD
Two Nomads - Stroller Organier

Two Nomads - Stroller Organier

$29.95 NZD
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Two Nomads - Stroller Organier $29.95 NZD
John Deere - Farm to Table Journey Sensory Book

John Deere - Farm to Table Journey Sensory Book

$35.00 NZD
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John Deere - Farm to Table Journey Sensory Book $35.00 NZD
Sinchies Child Safe Anti-choke lids (5 pack)

Sinchies Child Safe Anti-choke lids (5 pack)

$10.95 NZD
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Sinchies Child Safe Anti-choke lids (5 pack) $10.95 NZD
Sinchies Screw-on Weaning Spoons (2 pack)

Sinchies Screw-on Weaning Spoons (2 pack)

$17.95 NZD
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Sinchies Screw-on Weaning Spoons (2 pack) $17.95 NZD
Sinchies Less Mess Soft Silicone Lids (2 Pack)

Sinchies Less Mess Soft Silicone Lids (2 Pack)

$24.95 NZD
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Sinchies Less Mess Soft Silicone Lids (2 Pack) $24.95 NZD
Sinchies Collapsible Funnel

Sinchies Collapsible Funnel

$13.95 NZD
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Sinchies Collapsible Funnel $13.95 NZD
The Sinch Station - Sinchies Fill and Dry Rack

The Sinch Station - Sinchies Fill and Dry Rack

Sold Out
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The Sinch Station - Sinchies Fill and Dry Rack Sold Out
Sinchies - Reusable Silicone Food Pouches

Sinchies - Reusable Silicone Food Pouches

$22.95 NZD
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Sinchies - Reusable Silicone Food Pouches $22.95 NZD
Kiddo Goggles 3-8 years Limited Edition Colours

Kiddo Goggles 3-8 years Limited Edition Colours

$45.95 NZD
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Kiddo Goggles 3-8 years Limited Edition Colours $45.95 NZD
Squeeze pouch with unicorn and rainbow designs on a white background
Sinchies - Reusable Food Pouches

Sinchies - Reusable Food Pouches

from $6.95 NZD
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Sinchies - Reusable Food Pouches from $6.95 NZD
Baby Tummy Oil
Absolute Essential - Baby Tummy

Absolute Essential - Baby Tummy

$29.95 NZD
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Absolute Essential - Baby Tummy $29.95 NZD
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Wildflower Lucky Days Blush Colourblock Pop Colourblock Deep Sea Colourblock
Crywolf - Everyday Lunch Bag

Crywolf - Everyday Lunch Bag

$39.95 NZD
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Crywolf - Everyday Lunch Bag $39.95 NZD
Moss Colourblock Blush Colourblock Deep Sea Colourblock Pop Colourblock Wildflower Berry Garden Lucky Days Mountain Road
Dark blue backpack with light pink and true pink loveharts that look like cherries
Crywolf - Mini Backpack

Crywolf - Mini Backpack

$64.95 NZD
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Crywolf - Mini Backpack $64.95 NZD
Cherry Hearts Dino Club Whale Trail Paradiso
Child wearing blue goggles and a black wetsuit with a blurred water background
Kiddo Goggles 5 to 12 years

Kiddo Goggles 5 to 12 years

$45.95 NZD
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Kiddo Goggles 5 to 12 years $45.95 NZD
Children's lunch box with cartoon characters on a white background
B.Box - Character Lunch Box

B.Box - Character Lunch Box

$47.95 NZD
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B.Box - Character Lunch Box $47.95 NZD
Bluey Playtime Batman Harry Potter Bluey The Little Mermaid Spider Man Frozen
Set of colorful John Deere Chalk and holders with cartoon tractors and construction vehicles on a white background
John Deere - Chalk Holders

John Deere - Chalk Holders

$18.00 NZD
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John Deere - Chalk Holders $18.00 NZD
Set of John Deere green toy farm vehicles with yellow wheels on a white background
John Deere - Pullback Assortment Capsules

John Deere - Pullback Assortment Capsules

$12.50 NZD
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John Deere - Pullback Assortment Capsules $12.50 NZD
Two black car sunshades on a white background
Baby First - Car Window Sunshade - 2 pack

Baby First - Car Window Sunshade - 2 pack

$29.99 NZD
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Baby First - Car Window Sunshade - 2 pack $29.99 NZD
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
Maxx Bubbles Dino Bubbler toy packaging with dinosaur figure and bubble solution.
Maxx Bubbles - Bump 'N' Go Dino Bubbler

Maxx Bubbles - Bump 'N' Go Dino Bubbler

$41.95 NZD
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Maxx Bubbles - Bump 'N' Go Dino Bubbler $41.95 NZD
Roll of railroad track-themed tape with two boxes on a white background
Zazi - Track Tape

Zazi - Track Tape

$14.95 NZD
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Zazi - Track Tape $14.95 NZD
Wooden children's knife with 'zazi' branding on a white background
Zazi - Wooden Knife

Zazi - Wooden Knife

$14.00 NZD
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Zazi - Wooden Knife $14.00 NZD
Floral patterned blanket with orange flowers and a baby innovation award badge on the top left corner.
Zazi - Messy Mats

Zazi - Messy Mats

$95.00 NZD
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Zazi - Messy Mats $95.00 NZD
Beige baby carrier with black accents on a white background
LILLEbaby - Complete All Seasons Baby Carrier

LILLEbaby - Complete All Seasons Baby Carrier

$270.00 NZD
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LILLEbaby - Complete All Seasons Baby Carrier $270.00 NZD
Moonbeam Stone Succulent Charcoal
Sleepy Sunday - Blackout Blinds

Sleepy Sunday - Blackout Blinds

$99.95 NZD
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Sleepy Sunday - Blackout Blinds $99.95 NZD
Colour Me Kids - Wash Away Markers

Colour Me Kids - Wash Away Markers

$19.99 NZD
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Colour Me Kids - Wash Away Markers $19.99 NZD
Baby First - Back Seat Organiser

Baby First - Back Seat Organiser

$12.95 NZD
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Baby First - Back Seat Organiser $12.95 NZD
Bibado - NEW Attachable Cutlery

Bibado - NEW Attachable Cutlery

$22.00 NZD
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Bibado - NEW Attachable Cutlery $22.00 NZD
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

from $29.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs from $29.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows Peppa Pig George Pig
Pink toilet seat cover on a white background
LUMA - Toilet Seat

LUMA - Toilet Seat

$34.95 NZD
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LUMA - Toilet Seat $34.95 NZD
Iron Blue Blossom Pink Olive Desert Taupe Silk Oat
Step stool with a grey top and beige bottom on a white background.
LUMA - Step Stool

LUMA - Step Stool

$34.95 NZD
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LUMA - Step Stool $34.95 NZD
Iron Blue Blossom Pink Olive Desert Taupe Silk Oat
An Olive Green Anti Slip Potty.
LUMA - Potty

LUMA - Potty

$24.95 NZD
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LUMA - Potty $24.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
An Olive coloured brush and comb set for babies, designed to help prevent cradle cap and stimulate hair follicles.
LUMA - Brush & Comb Set

LUMA - Brush & Comb Set

$19.95 NZD
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LUMA - Brush & Comb Set $19.95 NZD
A light blue bath thermometer for babies to ensure the water is at a safe temperature for them.
LUMA - Bath Thermometer

LUMA - Bath Thermometer

$19.95 NZD
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LUMA - Bath Thermometer $19.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
Baby file, clippers and scissors that are ergonomically designed ensuring your babies safety.
LUMA - Baby Manicure Set

LUMA - Baby Manicure Set

$26.95 NZD
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LUMA - Baby Manicure Set $26.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
A blue 3-in-1 training cup for kids to drink hot or cold drinks with the straw or as an open cup,
Melii - 3 in 1 Silicone Training Cup

Melii - 3 in 1 Silicone Training Cup

$14.95 NZD
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Melii - 3 in 1 Silicone Training Cup $14.95 NZD
Pink Blue
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Wisteria Hunter Green Oatmilk