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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

Set of cleaning brushes with a white container on a white background
Boon - Mod™ Bottle Brush Set

Boon - Mod™ Bottle Brush Set

$31.99 NZD
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Boon - Mod™ Bottle Brush Set $31.99 NZD
White U-shaped pregnancy pillow on a white background
Cleva Mama - Therapeutic Body & Bump Maternity Pillow

Cleva Mama - Therapeutic Body & Bump Maternity Pillow

$239.99 NZD
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Cleva Mama - Therapeutic Body & Bump Maternity Pillow $239.99 NZD
Cleva Mama - Jersey Cotton Junior Pillow Case 2pk

Cleva Mama - Jersey Cotton Junior Pillow Case 2pk

$36.99 NZD
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Cleva Mama - Jersey Cotton Junior Pillow Case 2pk $36.99 NZD
Petite Eats - Veggie Medley Instant Puree Powder 20g

Petite Eats - Veggie Medley Instant Puree Powder 20g

$3.95 NZD
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Petite Eats - Veggie Medley Instant Puree Powder 20g $3.95 NZD
Three bottles of Honeysticks bubble bath in red, blue, and yellow with a box in the background.
Honeysticks - Bubble Bath Colour Mixing

Honeysticks - Bubble Bath Colour Mixing

$29.00 NZD
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Honeysticks - Bubble Bath Colour Mixing $29.00 NZD
Pack of reusable snack bags with a shark design on a white background
Melii - Reusable Snack Bags

Melii - Reusable Snack Bags

$24.95 NZD
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Melii - Reusable Snack Bags $24.95 NZD
Animals Gaming Sports Truck & Tractor
Boba Buddy

Boba Buddy

$129.00 NZD
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Boba Buddy $129.00 NZD
Boba Oat Houndstooth Black Grey
Daeli Hydration package with orange and white design on a white background
Daeli - Salted Mango Hydration Electrolyte Sachets

Daeli - Salted Mango Hydration Electrolyte Sachets

$64.95 NZD
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Daeli - Salted Mango Hydration Electrolyte Sachets $64.95 NZD
Green package of Daeli Hydration on a white background
Daeli - Salted Limeade Hydration Electrolyte Sachets

Daeli - Salted Limeade Hydration Electrolyte Sachets

Sold Out
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Daeli - Salted Limeade Hydration Electrolyte Sachets Sold Out
Pink packaging of Daeli Hydration on a white background
Daeli - Salted Cherry Hydration Electrolyte Sachets

Daeli - Salted Cherry Hydration Electrolyte Sachets

$64.95 NZD
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Daeli - Salted Cherry Hydration Electrolyte Sachets $64.95 NZD
Daeli - Salted Pineapple Hydration Electrolyte Sachets

Daeli - Salted Pineapple Hydration Electrolyte Sachets

$64.95 NZD
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Daeli - Salted Pineapple Hydration Electrolyte Sachets $64.95 NZD
Cleva Mama - ClevaBath® The Baby Sink Bath
Cleva Mama - ClevaBath® The Baby Sink Bath

Cleva Mama - ClevaBath® The Baby Sink Bath

$129.99 NZD
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Cleva Mama - ClevaBath® The Baby Sink Bath $129.99 NZD
Rectangular pillow with floral pattern on one side and solid pink color on the other, on a white background.
Cleva Mama - ClevaFoam Toddler Pillow Case

Cleva Mama - ClevaFoam Toddler Pillow Case

$28.00 NZD
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Cleva Mama - ClevaFoam Toddler Pillow Case $28.00 NZD
White Pink Blue
B.Box - 2 in 1 Suction Plate

B.Box - 2 in 1 Suction Plate

$17.99 NZD
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B.Box - 2 in 1 Suction Plate $17.99 NZD
Boon - FROSH™ Stainless Steel Portable Milk Chiller
Boon - FROSH™ Stainless Steel Portable Milk Chiller

Boon - FROSH™ Stainless Steel Portable Milk Chiller

$84.99 NZD
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Boon - FROSH™ Stainless Steel Portable Milk Chiller $84.99 NZD
Boon Trove breast pump packaging with pump and accessories on a white background
Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch

$59.99 NZD
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Boon - TROVE™ 2PK Silicone Breast Pump with Travel Pouch $59.99 NZD
Silicone pump with teal handle and packaging displaying 'boon TROVE' branding.
Boon - TROVE™ Silicone Breast Pump

Boon - TROVE™ Silicone Breast Pump

$29.99 NZD
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Boon - TROVE™ Silicone Breast Pump $29.99 NZD
Cuddle Change Mat from Baby First
Baby First - Cuddle Changing Mat

Baby First - Cuddle Changing Mat

$89.99 NZD
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Baby First - Cuddle Changing Mat $89.99 NZD
Pink splat mat with white corner on a white background
All 4 Ella - Recycled Messy Mat

All 4 Ella - Recycled Messy Mat

$25.99 NZD
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All 4 Ella - Recycled Messy Mat $25.99 NZD
Pink Blue
Stack of three fabric swatches with colorful patterns on a white background
Toddy Towel - Baby, Toddler & Kids Towels

Toddy Towel - Baby, Toddler & Kids Towels

from $49.95 NZD
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Toddy Towel - Baby, Toddler & Kids Towels from $49.95 NZD
Baby - 0 - 2 Years / Sage Baby - 0 - 2 Years / Little Veges Baby - 0 - 2 Years / White Baby - 0 - 2 Years / Salmon Toddler - 18m - 4 Years / Under the Sea Toddler - 18m - 4 Years / Cheeky Bananas Toddler - 18m - 4 Years / Ice Cream Toddler - 18m - 4 Years / Strawberries Kids - 5 - 8 Years / Blueberry
Baby monitor with screen displaying a child in a car seat, camera on the side.
Baby First - Car Seat Baby Monitor

Baby First - Car Seat Baby Monitor

$149.99 NZD
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Baby First - Car Seat Baby Monitor $149.99 NZD
Melii training chop sticks for children with character
Melii Learning Chopsticks & Case

Melii Learning Chopsticks & Case

$8.99 NZD
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Melii Learning Chopsticks & Case $8.99 NZD
Set of colorful kitchen utensils including a rolling pin, spatula, and whisk on a white background
Melii - 5 Piece Mini Baking Tool Set

Melii - 5 Piece Mini Baking Tool Set

$24.95 NZD
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Melii - 5 Piece Mini Baking Tool Set $24.95 NZD
Set of colorful Melii iceblock moulds on a white background
Melii - 6 Piece Animal Ice Pops

Melii - 6 Piece Animal Ice Pops

$19.95 NZD
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Melii - 6 Piece Animal Ice Pops $19.95 NZD
Set of colorful ice cream cone-shaped moulds on a white background
Melii - Ice Cream Truck Ice Pops

Melii - Ice Cream Truck Ice Pops

$19.95 NZD
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Melii - Ice Cream Truck Ice Pops $19.95 NZD
Set of colorful identification wristbands with various patterns on a white background
Marky Wristband Kit - Multi

Marky Wristband Kit - Multi

$19.95 NZD
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Marky Wristband Kit - Multi $19.95 NZD
Packaging of Marky labels with colorful design on a white background
Marky Iron-On Labels - Multi

Marky Iron-On Labels - Multi

$15.95 NZD
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Marky Iron-On Labels - Multi $15.95 NZD
Pink plastic container with a divided design on a white background
B.Box - Silicone Bento Buddy for Snackbox

B.Box - Silicone Bento Buddy for Snackbox

$9.95 NZD
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B.Box - Silicone Bento Buddy for Snackbox $9.95 NZD
Brown linen cap with silk lining worn by a person, on a plain background
Bedhead - Silk Lined Hats

Bedhead - Silk Lined Hats

$59.95 NZD
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Bedhead - Silk Lined Hats $59.95 NZD
Ebony Espresso Sage Flax
Clevamama Clevafoam Elevated Support packaging with a baby on a white background
Cleva Mama - ClevaFoam Plus Elevated Support

Cleva Mama - ClevaFoam Plus Elevated Support

$149.95 NZD
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Cleva Mama - ClevaFoam Plus Elevated Support $149.95 NZD
Fluffy grey plush bunny with a heart on a white background, branded as Lulla Bunny.
Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion

Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion

$119.95 NZD
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Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion $119.95 NZD
Pink silicone organizer with three compartments on a white background
B.Box - Silicone Bento Buddy Mini Tray

B.Box - Silicone Bento Buddy Mini Tray

$16.99 NZD
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B.Box - Silicone Bento Buddy Mini Tray $16.99 NZD
Cosmic Pink Forest Green Ocean Berry
Clevamama junior pillow with purple label on a white background
Cleva Mama - ClevaFoam Junior Pillow

Cleva Mama - ClevaFoam Junior Pillow

$89.95 NZD
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Cleva Mama - ClevaFoam Junior Pillow $89.95 NZD
Clevamama Clevafoam toddler pillow packaging on a white background
Cleva Mama - ClevaFoam Toddler Pillow

Cleva Mama - ClevaFoam Toddler Pillow

$75.00 NZD
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Cleva Mama - ClevaFoam Toddler Pillow $75.00 NZD
Beige woven baby crib with divided sections on a white background
Cleva Mama - Changing Caddy Organiser

Cleva Mama - Changing Caddy Organiser

$63.00 NZD
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Cleva Mama - Changing Caddy Organiser $63.00 NZD
Coloring mat with a purple pencil case and markers on a white background
Colour Me Kids - Washable Colouring In Solo Mat Kits

Colour Me Kids - Washable Colouring In Solo Mat Kits

$39.99 NZD
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Colour Me Kids - Washable Colouring In Solo Mat Kits $39.99 NZD
NUK Star Silicone Soother Twin Pack - Blue | Pink

NUK Star Silicone Soother Twin Pack - Blue | Pink

$17.50 NZD
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NUK Star Silicone Soother Twin Pack - Blue | Pink $17.50 NZD
Pink / 0-2 Months Blue / 0-2 Months
Q Life - Teeth Ease Gel

Q Life - Teeth Ease Gel

$21.00 NZD
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Q Life - Teeth Ease Gel $21.00 NZD
Haakaa - Silicone Twin Flower Teether

Haakaa - Silicone Twin Flower Teether

$19.95 NZD
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Haakaa - Silicone Twin Flower Teether $19.95 NZD
Cocoa Pea Green Steel Blue
MooGoo Edible lip Balm - Tingling Honey
MooGoo - Edible Lip Balm

MooGoo - Edible Lip Balm

$7.50 NZD
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MooGoo - Edible Lip Balm $7.50 NZD
MooGoo - Clear Zinc Sunscreen SPF40
MooGoo - Clear Zinc Sunscreen SPF50 120g

MooGoo - Clear Zinc Sunscreen SPF50 120g

$26.99 NZD
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MooGoo - Clear Zinc Sunscreen SPF50 120g $26.99 NZD
MooGoo Lice & Eggs Destroyer Kit
MooGoo - Headlice & Destroyer Kit

MooGoo - Headlice & Destroyer Kit

$32.99 NZD
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MooGoo - Headlice & Destroyer Kit $32.99 NZD
Moogoo natural fresh cream deodorant bottle with blue cap and label on a white background
MooGoo - 100% Aluminium-free Natural Deodorant

MooGoo - 100% Aluminium-free Natural Deodorant

$10.99 NZD
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MooGoo - 100% Aluminium-free Natural Deodorant $10.99 NZD
Gray portable fan with 'SlumberPod' branding on a white background
SlumberPod Fan

SlumberPod Fan

$49.99 NZD
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SlumberPod Fan $49.99 NZD
Melii - Silicone Milk Bottle

Melii - Silicone Milk Bottle

$14.99 NZD
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Melii - Silicone Milk Bottle $14.99 NZD
Blue rectangular Marky device with cartoon face on a white background
DIY Marky

DIY Marky

$39.99 NZD
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DIY Marky $39.99 NZD
Pink diaper with yellow floral patterns on a white background
Nestling - Swim Nappy

Nestling - Swim Nappy

$22.95 NZD
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Nestling - Swim Nappy $22.95 NZD
Aqua / 3-12 Months Bubblegum / 3-12 Months Garden / 3-12 Months Moss Check / 3-12 Months Bubblegum Daisy / 3-12 Months Mini Diamonds / 3-12 Months Sunshine Yellow / 3-12 Months
Colorful diamond patterned bag on a white background
Nestling - Double Pocket Wet Bag

Nestling - Double Pocket Wet Bag

$17.95 NZD
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Nestling - Double Pocket Wet Bag $17.95 NZD
Bows Neon Diamonds Garden Road Works Safari Sage Rabbit