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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Not on Sale

Three Maxx bubble guns in orange, green, and blue on a white background
Maxx Bubbles - Light Up Bubble Blaster

Maxx Bubbles - Light Up Bubble Blaster

$24.00 NZD
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Maxx Bubbles - Light Up Bubble Blaster $24.00 NZD
Green Blue Orange
Set of colorful John Deere Chalk and holders with cartoon tractors and construction vehicles on a white background
John Deere - Chalk Holders

John Deere - Chalk Holders

$18.00 NZD
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John Deere - Chalk Holders $18.00 NZD
Set of John Deere green toy farm vehicles with yellow wheels on a white background
John Deere - Pullback Assortment Capsules

John Deere - Pullback Assortment Capsules

$12.50 NZD
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John Deere - Pullback Assortment Capsules $12.50 NZD
Two black car sunshades on a white background
Baby First - Car Window Sunshade - 2 pack

Baby First - Car Window Sunshade - 2 pack

$29.99 NZD
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Baby First - Car Window Sunshade - 2 pack $29.99 NZD
Blue shark-shaped bubble gun with a bottle of bubbles.
Maxx Bubbles - Handheld Shark Bubbler

Maxx Bubbles - Handheld Shark Bubbler

$29.95 NZD
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Maxx Bubbles - Handheld Shark Bubbler $29.95 NZD
Maxx Bubbles Dino Bubbler toy packaging with dinosaur figure and bubble solution.
Maxx Bubbles - Bump 'N' Go Dino Bubbler

Maxx Bubbles - Bump 'N' Go Dino Bubbler

Sold Out
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Maxx Bubbles - Bump 'N' Go Dino Bubbler Sold Out
Black stroller with a sage ice cool pram liner new cooling technology to keep child cool in summer and hot days.
ALL 4 ELLA - Ice Cooling Pram Liner

ALL 4 ELLA - Ice Cooling Pram Liner

$59.95 NZD
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ALL 4 ELLA - Ice Cooling Pram Liner $59.95 NZD
Roll of railroad track-themed tape with two boxes on a white background
Zazi - Track Tape

Zazi - Track Tape

$14.95 NZD
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Zazi - Track Tape $14.95 NZD
Wooden children's knife with 'zazi' branding on a white background
Zazi - Wooden Knife

Zazi - Wooden Knife

$14.00 NZD
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Zazi - Wooden Knife $14.00 NZD
Pink box of franjos kitchen Raspberry Leaf Mama Tea on a white background
Franjos Kitchen - Raspberry Leaf Mamma Tea

Franjos Kitchen - Raspberry Leaf Mamma Tea

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Franjos Kitchen - Raspberry Leaf Mamma Tea Sold Out
Box of Franjos Kitchen tea for the mum hustle on a white background
Franjos Kitchen - Pick Me Up Mama Tea

Franjos Kitchen - Pick Me Up Mama Tea

$39.95 NZD
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Franjos Kitchen - Pick Me Up Mama Tea $39.95 NZD
Green and white patterned baby blanket with an award badge on a white background
Zazi - Messy Mats

Zazi - Messy Mats

$95.00 NZD
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Zazi - Messy Mats $95.00 NZD
Mint green box of franjos Kitchen Breastfeeding Mama Tea on a white background
Franjos Kitchen - Breastfeeding Mama Tea

Franjos Kitchen - Breastfeeding Mama Tea

$39.95 NZD
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Franjos Kitchen - Breastfeeding Mama Tea $39.95 NZD
Beige baby carrier with black accents on a white background
LILLEbaby - Complete All Seasons Baby Carrier

LILLEbaby - Complete All Seasons Baby Carrier

$239.99 NZD
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LILLEbaby - Complete All Seasons Baby Carrier $239.99 NZD
Moonbeam Stone Succulent Charcoal
Sleepy Sunday - Blackout Blinds

Sleepy Sunday - Blackout Blinds

$99.95 NZD
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Sleepy Sunday - Blackout Blinds $99.95 NZD
Colour Me Kids - Wash Away Markers

Colour Me Kids - Wash Away Markers

$19.99 NZD
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Colour Me Kids - Wash Away Markers $19.99 NZD
Baby First - Back Seat Organiser

Baby First - Back Seat Organiser

$12.95 NZD
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Baby First - Back Seat Organiser $12.95 NZD
Bibado - NEW Attachable Cutlery

Bibado - NEW Attachable Cutlery

$22.00 NZD
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Bibado - NEW Attachable Cutlery $22.00 NZD
ErgoPouch - Blobby Bedtime Lamp

ErgoPouch - Blobby Bedtime Lamp

$39.95 NZD
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ErgoPouch - Blobby Bedtime Lamp $39.95 NZD
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

$39.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs $39.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows Peppa Pig George Pig
Pink toilet seat cover on a white background
LUMA - Toilet Seat

LUMA - Toilet Seat

$34.95 NZD
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LUMA - Toilet Seat $34.95 NZD
Iron Blue Blossom Pink Olive Desert Taupe Silk Oat
Step stool with a grey top and beige bottom on a white background.
LUMA - Step Stool

LUMA - Step Stool

$34.95 NZD
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LUMA - Step Stool $34.95 NZD
Iron Blue Blossom Pink Olive Desert Taupe Silk Oat
An Olive Green Anti Slip Potty.
LUMA - Potty

LUMA - Potty

$24.95 NZD
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LUMA - Potty $24.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
An Olive coloured brush and comb set for babies, designed to help prevent cradle cap and stimulate hair follicles.
LUMA - Brush & Comb Set

LUMA - Brush & Comb Set

$19.95 NZD
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LUMA - Brush & Comb Set $19.95 NZD
A light blue bath thermometer for babies to ensure the water is at a safe temperature for them.
LUMA - Bath Thermometer

LUMA - Bath Thermometer

$19.95 NZD
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LUMA - Bath Thermometer $19.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
Baby file, clippers and scissors that are ergonomically designed ensuring your babies safety.
LUMA - Baby Manicure Set

LUMA - Baby Manicure Set

$26.95 NZD
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LUMA - Baby Manicure Set $26.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
A blue 3-in-1 training cup for kids to drink hot or cold drinks with the straw or as an open cup,
Melii - 3 in 1 Silicone Training Cup

Melii - 3 in 1 Silicone Training Cup

$14.95 NZD
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Melii - 3 in 1 Silicone Training Cup $14.95 NZD
Pink Blue
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Wisteria Hunter Green Oatmilk
A light pink silicone tumbler that can hold up to 265mls. Perfect for children ages 1-8. Comes with a sippy straw and a chunky handle.
Melii - Kids Silicone Tumbler | 265ml

Melii - Kids Silicone Tumbler | 265ml

$17.95 NZD
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Melii - Kids Silicone Tumbler | 265ml $17.95 NZD
Grey Blue Pink
A large neoprene material bag, great for mums on the go.
Prene - Carolina Bag Neoprene Tote Bag

Prene - Carolina Bag Neoprene Tote Bag

$199.00 NZD
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Prene - Carolina Bag Neoprene Tote Bag $199.00 NZD
4 different bottle brushes to clean sippy cups and baby bottles.
Boon - Cacti Bottle Brush Set

Boon - Cacti Bottle Brush Set

$39.95 NZD
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Boon - Cacti Bottle Brush Set $39.95 NZD
Made with mixed fruits and a prebiotic powder. A great first option to give to your baby when starting solids.
Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder

Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder

$3.95 NZD
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Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder $3.95 NZD
A healthy blend of bone broth and mixed veggies for babies starting solid food.
Petite Eats - Bone Broth & Root Veggies Baby Puree Powder

Petite Eats - Bone Broth & Root Veggies Baby Puree Powder

$3.95 NZD
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Petite Eats - Bone Broth & Root Veggies Baby Puree Powder $3.95 NZD
The Petite Ears Mixed Veggies is part of the first taste range for babies. It is a great first food option to introduce fruit and veggies into their solids routine.
Petite Eats - Mixed Veggies Baby Puree Powder

Petite Eats - Mixed Veggies Baby Puree Powder

$3.95 NZD
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Petite Eats - Mixed Veggies Baby Puree Powder $3.95 NZD
Made with organic quinoa, kumera and strawberry. Deigned for babies who are trying solid food for the first time. Part f the Petite Eats First Tastes Range.
Petite Eats - Quinoa Baby Cereal 20g

Petite Eats - Quinoa Baby Cereal 20g

$3.95 NZD
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Petite Eats - Quinoa Baby Cereal 20g $3.95 NZD
Babu - Long Sleeve Bodysuit

Babu - Long Sleeve Bodysuit

$29.95 NZD
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Babu - Long Sleeve Bodysuit $29.95 NZD
Chubby Bear / 0-3 Months Ditsy Floral / 0-3 Months Sage Contrast / 0-3 Months Petal Contrast / 0-3 Months
Babu - Footless Onesie Zipsuit

Babu - Footless Onesie Zipsuit

$32.00 NZD
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Babu - Footless Onesie Zipsuit $32.00 NZD
Chubby Bear / 0-3 Months Ditsy Floral / 0-3 Months Marigold Star / 0-3 Months
Babu - Merino Booties

Babu - Merino Booties

$22.95 NZD
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Babu - Merino Booties $22.95 NZD
Periwinkle Sage Denim Walnut
Franjos Kitchen - Triple Choc Mama Biscuits

Franjos Kitchen - Triple Choc Mama Biscuits

$34.95 NZD
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Franjos Kitchen - Triple Choc Mama Biscuits $34.95 NZD
Franjos Kitchen - Raspberry & White Choc Mama Biscuits

Franjos Kitchen - Raspberry & White Choc Mama Biscuits

from $22.00 NZD
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Franjos Kitchen - Raspberry & White Choc Mama Biscuits from $22.00 NZD
Noody Bedtime Bestie is a magnesium spray suitable for ages 3 months and up. It helps to relax and fall into a deep sleep.
Noody - Bedtime Bestie | Magnesium Spray

Noody - Bedtime Bestie | Magnesium Spray

$34.95 NZD
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Noody - Bedtime Bestie | Magnesium Spray $34.95 NZD
Colour Me Kids Merry Magic colouring in tablecloth packaging with Christmas-themed illustrations.
Colour Me Kids - Washable Colouring In Tablecloth Set

Colour Me Kids - Washable Colouring In Tablecloth Set

$74.99 NZD
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Colour Me Kids - Washable Colouring In Tablecloth Set $74.99 NZD
An Insulated drinkbottle by B.Box with the Little Mermaid on it.
B.Box - Disney 500ml Insulated Drink Bottle

B.Box - Disney 500ml Insulated Drink Bottle

$54.95 NZD
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B.Box - Disney 500ml Insulated Drink Bottle $54.95 NZD
The Little Mermaid Spider-Man Harry Potter Frozen
This Crywolf Packable Duffel is in a purple and white flower design. It is a great size for weekend trips and sleepovers.
Crywolf - Packable Duffel Bag

Crywolf - Packable Duffel Bag

$89.95 NZD
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Crywolf - Packable Duffel Bag $89.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

$52.95 NZD
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ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet $52.95 NZD
Daisy Sprinkle Caramel Grid Midnight Stripes
ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet

ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet

$84.95 NZD
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ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet $84.95 NZD
Daisy Sprinkle Caramel Grid
The Milk Collective - White Chocolate Chip Lactation Biscuits

The Milk Collective - White Chocolate Chip Lactation Biscuits

Sold Out
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The Milk Collective - White Chocolate Chip Lactation Biscuits Sold Out
The Milk Collective Cookies that help with lactation supply. Oaty Milk Choc Chip flavour.
The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits

The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits

$19.95 NZD
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The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits $19.95 NZD