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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

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5 Mushie Bath Toys made out of food grade silicone. Mould Free.
Mushie - Dino Mould Free Bath Play Set

Mushie - Dino Mould Free Bath Play Set

$49.95 NZD
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Mushie - Dino Mould Free Bath Play Set $49.95 NZD
A plastic box that kids can sort out coins and tubes into to help with sensory learning and fine motor skills.
Mushie - Coin & Tube Sorting Set

Mushie - Coin & Tube Sorting Set

$39.95 NZD
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Mushie - Coin & Tube Sorting Set $39.95 NZD
Made with mixed fruits and a prebiotic powder. A great first option to give to your baby when starting solids.
Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder

Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder

$3.95 NZD
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Petite Eats - Banana, Blueberry & Avocado Baby Puree Powder $3.95 NZD
A healthy blend of bone broth and mixed veggies for babies starting solid food.
Petite Eats - Bone Broth & Root Veggies Baby Puree Powder

Petite Eats - Bone Broth & Root Veggies Baby Puree Powder

$3.95 NZD
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Petite Eats - Bone Broth & Root Veggies Baby Puree Powder $3.95 NZD
The Petite Ears Mixed Veggies is part of the first taste range for babies. It is a great first food option to introduce fruit and veggies into their solids routine.
Petite Eats - Mixed Veggies Baby Puree Powder

Petite Eats - Mixed Veggies Baby Puree Powder

$3.95 NZD
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Petite Eats - Mixed Veggies Baby Puree Powder $3.95 NZD
Made with organic quinoa, kumera and strawberry. Deigned for babies who are trying solid food for the first time. Part f the Petite Eats First Tastes Range.
Petite Eats - Quinoa Baby Cereal 20g

Petite Eats - Quinoa Baby Cereal 20g

$3.95 NZD
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Petite Eats - Quinoa Baby Cereal 20g $3.95 NZD
Babu - Long Sleeve Bodysuit

Babu - Long Sleeve Bodysuit

$29.95 NZD
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Babu - Long Sleeve Bodysuit $29.95 NZD
Chubby Bear / 0-3 Months Ditsy Floral / 0-3 Months Sage Contrast / 0-3 Months Petal Contrast / 0-3 Months
Babu - Footless Onesie Zipsuit

Babu - Footless Onesie Zipsuit

$32.00 NZD
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Babu - Footless Onesie Zipsuit $32.00 NZD
Chubby Bear / 0-3 Months Ditsy Floral / 0-3 Months Marigold Star / 0-3 Months
Babu - Merino Booties

Babu - Merino Booties

$22.95 NZD
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Babu - Merino Booties $22.95 NZD
Periwinkle Sage Denim Walnut
Hackerlily Hipsurfer Carrier - Vegan Leather

Hackerlily Hipsurfer Carrier - Vegan Leather

$255.00 NZD
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Hackerlily Hipsurfer Carrier - Vegan Leather $255.00 NZD
Black Tan Taupe
NUK for Nature Silicone Soother Twin Pack

NUK for Nature Silicone Soother Twin Pack

$20.95 NZD
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NUK for Nature Silicone Soother Twin Pack $20.95 NZD
Cream / 0-6 Months Olive / 0-6 Months Rust / 0-6 Months
Franjos Kitchen - Triple Choc Mama Biscuits

Franjos Kitchen - Triple Choc Mama Biscuits

Sold Out
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Franjos Kitchen - Triple Choc Mama Biscuits Sold Out
Franjos Kitchen - Raspberry & White Choc Mama Biscuits

Franjos Kitchen - Raspberry & White Choc Mama Biscuits

from $29.70 NZD
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Franjos Kitchen - Raspberry & White Choc Mama Biscuits from $29.70 NZD
Noody Bedtime Bestie is a magnesium spray suitable for ages 3 months and up. It helps to relax and fall into a deep sleep.
Noody - Bedtime Bestie | Magnesium Spray

Noody - Bedtime Bestie | Magnesium Spray

$34.95 NZD
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Noody - Bedtime Bestie | Magnesium Spray $34.95 NZD
A colouring in tablecloth that can be washed and reused over and over again. Woodlands animals deigns with colouring pens included.
Colour Me Kids - Washable Colouring In Tablecloth Set

Colour Me Kids - Washable Colouring In Tablecloth Set

$69.95 NZD
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Colour Me Kids - Washable Colouring In Tablecloth Set $69.95 NZD
An Insulated drinkbottle by B.Box with the Little Mermaid on it.
B.Box - Disney 500ml Insulated Drink Bottle

B.Box - Disney 500ml Insulated Drink Bottle

$54.95 NZD
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B.Box - Disney 500ml Insulated Drink Bottle $54.95 NZD
The Little Mermaid Spider-Man
This Crywolf Packable Duffel is in a purple and white flower design. It is a great size for weekend trips and sleepovers.
Crywolf - Packable Duffel Bag

Crywolf - Packable Duffel Bag

$89.95 NZD
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Crywolf - Packable Duffel Bag $89.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

$52.95 NZD
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ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet $52.95 NZD
Daisy Sprinkle Caramel Grid Midnight Stripes
ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet

ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet

$84.95 NZD
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ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet $84.95 NZD
Daisy Sprinkle Caramel Grid
The Milk Collective - White Chocolate Chip Lactation Biscuits

The Milk Collective - White Chocolate Chip Lactation Biscuits

from $15.95 NZD
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The Milk Collective - White Chocolate Chip Lactation Biscuits from $15.95 NZD
The Milk Collective Cookies that help with lactation supply. Oaty Milk Choc Chip flavour.
The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits

The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits

Sold Out
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The Milk Collective -Oaty Milk Chocolate Chip Lactation Biscuits Sold Out
The Milk Collective Cookies that help with lactation supply. Dark Chocolate Chip flavour.
The Milk Collective - Dark Chocolate Chip Lactation Biscuits

The Milk Collective - Dark Chocolate Chip Lactation Biscuits

Sold Out
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The Milk Collective - Dark Chocolate Chip Lactation Biscuits Sold Out
Woolbabe - Organic Cotton/Merino Long Sleeve Henley Bodysuit

Woolbabe - Organic Cotton/Merino Long Sleeve Henley Bodysuit

$39.95 NZD
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Woolbabe - Organic Cotton/Merino Long Sleeve Henley Bodysuit $39.95 NZD
Tide Marl / 3-6 Months Dusk Marl / 3-6 Months Natural Marl / 3-6 Months
The Woolbabe Dusk Marl SingletSuit is made out of organic cotton ad merino and is perfect for all year round use.
Woolbabe - Organic Cotton/Merino Singletsuit

Woolbabe - Organic Cotton/Merino Singletsuit

$34.95 NZD
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Woolbabe - Organic Cotton/Merino Singletsuit $34.95 NZD
Tide Marl / 0-3 Months Dusk Marl / 0-3 Months Natural Marl / 0-3 Months
LatchLight is a sleep-friendly wearable nightlight for easy, hands-free nighttime feedings, ensuring proper latch and minimal disruption.
LatchLight - Sleep Friendly Wearable Nightlight

LatchLight - Sleep Friendly Wearable Nightlight

$64.95 NZD
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LatchLight - Sleep Friendly Wearable Nightlight $64.95 NZD
Ro is a rechargeable sleep soother with a multicolor nightlight, 10 soothing sounds, cry sensor, and timer. Handwashable with 3 brightness and volume settings.
Zazu - Ro the Rabbit Sleep Soother

Zazu - Ro the Rabbit Sleep Soother

$89.95 NZD
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Zazu - Ro the Rabbit Sleep Soother $89.95 NZD
Green Beige White
Brody will let your child know when to wake up with 3 coloured lights. He is also a white noise machine, nightlight and cry sensor.
Zazu - Brody the Bear Sleeptrainer

Zazu - Brody the Bear Sleeptrainer

$89.95 NZD
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Zazu - Brody the Bear Sleeptrainer $89.95 NZD
Blue Taupe Pink
The side of the chai baby backpack showing the waterbottle space and the material of the bag.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$64.95 NZD
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Chai Baby Backpack with Front Harness $64.95 NZD
Brown Fox Pink Bunny Backpack Blue Bunny Backpack Beige Dino
Mushie - Space Mould Free Bath Set

Mushie - Space Mould Free Bath Set

$52.95 NZD
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Mushie - Space Mould Free Bath Set $52.95 NZD
b.box silicone spout cup latte
B.Box - Silicone Spout Cup

B.Box - Silicone Spout Cup

$26.95 NZD
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B.Box - Silicone Spout Cup $26.95 NZD
Latte Blush Ocean Sage
Milton - Anti-Bacterial Tablets

Milton - Anti-Bacterial Tablets

Sold Out
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Milton - Anti-Bacterial Tablets Sold Out
Infacol - Colic Relief Drops

Infacol - Colic Relief Drops

$29.95 NZD
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Infacol - Colic Relief Drops $29.95 NZD
milton-surface-spray
Milton - Antibacterial Surface Spray 500ml

Milton - Antibacterial Surface Spray 500ml

Sold Out
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Milton - Antibacterial Surface Spray 500ml Sold Out
Melii - Luxe Silicone Food Cups

Melii - Luxe Silicone Food Cups

$14.95 NZD
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Melii - Luxe Silicone Food Cups $14.95 NZD
reusable-baby-wipes-natural-aqua-trim
Bumkins- Reusable Baby Wipes

Bumkins- Reusable Baby Wipes

$15.95 NZD
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Bumkins- Reusable Baby Wipes $15.95 NZD
A 1.5 tog swaddle for babies. Designed to keep arms in or out.
Love To Dream - Swaddle Up All Seasons 1.5 Tog

Love To Dream - Swaddle Up All Seasons 1.5 Tog

$64.95 NZD
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Love To Dream - Swaddle Up All Seasons 1.5 Tog $64.95 NZD
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Happy Fruits Pink Daisy Happy Suns Moana
Babu - Healing Balm

Babu - Healing Balm

Sold Out
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Babu - Healing Balm Sold Out
melii-formula-storage-container-pink_1
Melii Formula Storage Container

Melii Formula Storage Container

$14.95 NZD
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Melii Formula Storage Container $14.95 NZD
Pink Blue
gobe-lunchbox-sage-green
GoBe - Lunchbox

GoBe - Lunchbox

$69.95 NZD
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GoBe - Lunchbox $69.95 NZD
Sage Green Pink Watermelon Grape Purple Blueberry Blue
Melii - 2 Tier Bento Box

Melii - 2 Tier Bento Box

$24.95 NZD
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Melii - 2 Tier Bento Box $24.95 NZD
Pink Blue
Zazi - Clever Cup

Zazi - Clever Cup

$24.95 NZD
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Zazi - Clever Cup $24.95 NZD
Blush Vanilla Sage Sky
Nestling - UPF50+ Swim Zip Rash Vest

Nestling - UPF50+ Swim Zip Rash Vest

$29.95 NZD
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Nestling - UPF50+ Swim Zip Rash Vest $29.95 NZD
Neon Pink / 1-2 Years Neon Orange / 1-2 Years Pop Daisy / 1-2 Years Diamonds / 1-2 Years
Clearinse - Nasal Aspirator

Clearinse - Nasal Aspirator

$99.95 NZD
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Clearinse - Nasal Aspirator $99.95 NZD
snack-tubs-berry
B.Box - Snack Tub

B.Box - Snack Tub

$21.99 NZD
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B.Box - Snack Tub $21.99 NZD
Ocean Forest Berry
body-wash-shampoo-200ml
Babu - Body Wash & Shampoo

Babu - Body Wash & Shampoo

$22.95 NZD
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Babu - Body Wash & Shampoo $22.95 NZD
Funny Mat - Reusable Colouring Mat

Funny Mat - Reusable Colouring Mat

Sold Out
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Funny Mat - Reusable Colouring Mat Sold Out
slumbertot-inflatable-travel-bed
SlumberTot Inflatable Travel Bed

SlumberTot Inflatable Travel Bed

$199.95 NZD
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SlumberTot Inflatable Travel Bed $199.95 NZD