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BLACK FRIDAY SALE - 20% off most non sale items* Limited stock. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

MooGoo - Natural Milk Wash

MooGoo - Natural Milk Wash

from $22.95 NZD
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MooGoo - Natural Milk Wash from $22.95 NZD
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$40.00 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $40.00 NZD $65.99 NZD
Noody Bedtime Bestie is a magnesium spray suitable for ages 3 months and up. It helps to relax and fall into a deep sleep.
Noody - Bedtime Bestie | Magnesium Spray

Noody - Bedtime Bestie | Magnesium Spray

$34.95 NZD
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Noody - Bedtime Bestie | Magnesium Spray $34.95 NZD
The NUK Space Night Soother glows in the dark and is designed for babies sensitive skin. First soother is a orange lion with blue outline and the second is a green outline with stars.
NUK - Space Night Silicone Soother

NUK - Space Night Silicone Soother

$17.95 NZD
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NUK - Space Night Silicone Soother $17.95 NZD
Grey / 0-6 Months Pink / 0-6 Months Blue / 0-6 Months
snack-tubs-berry
B.Box - Snack Tub

B.Box - Snack Tub

$21.99 NZD
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B.Box - Snack Tub $21.99 NZD
Ocean Forest Berry
Zazu - Wally Night Light & Melody Projector

Zazu - Wally Night Light & Melody Projector

$54.95 NZD
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Zazu - Wally Night Light & Melody Projector $54.95 NZD
Pink Grey Blue
Petite Eats - First Tastes Feeder

Petite Eats - First Tastes Feeder

$24.95 NZD
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Petite Eats - First Tastes Feeder $24.95 NZD
Petite Fern Breeze Sand Petal
Melii - 4 Compartment Snackle Box

Melii - 4 Compartment Snackle Box

$14.95 NZD
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Melii - 4 Compartment Snackle Box $14.95 NZD
Skip Hop - Mini Backpack with Rein

Skip Hop - Mini Backpack with Rein

Sold Out
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Skip Hop - Mini Backpack with Rein Sold Out
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$15.00 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $15.00 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months White / 18-24 months
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

$99.95 NZD
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker $99.95 NZD
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$25.00 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $25.00 NZD $41.95 NZD
Ralph / 0-3 Months (38-42cm) Melody / 3-6 Months (42-46cm)
Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

$69.95 NZD
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Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag $69.95 NZD
Cool Grey / 0-3 Months Minty Bears / 0-3 Months Pinky Bears / 0-3 Months
A nightlight to help toddlers toilet train and have comfort in their beroom at night time.
Moose - Ernest Bear Night Light

Moose - Ernest Bear Night Light

$39.95 NZD
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Moose - Ernest Bear Night Light $39.95 NZD
Blue Pink Mustard
TubesBathToy
Boon - Tubes Bath Toy

Boon - Tubes Bath Toy

$22.00 NZD
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Boon - Tubes Bath Toy $22.00 NZD
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
Constructive Eating - Dinosaur 3 Piece Cutlery Package

Constructive Eating - Dinosaur 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Dinosaur 3 Piece Cutlery Package $26.95 NZD
Sale
Jellystone - Rainbow Stacker

Jellystone - Rainbow Stacker

$24.95 NZD $34.95 NZD
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Jellystone - Rainbow Stacker $24.95 NZD $34.95 NZD
Constructive Eating - Fairy Garden Placemat

Constructive Eating - Fairy Garden Placemat

$9.99 NZD
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Constructive Eating - Fairy Garden Placemat $9.99 NZD
380ml-drink-bottle-jnr-spearmint
B.Box - 380mL Drink Bottle Jnr

B.Box - 380mL Drink Bottle Jnr

$24.95 NZD
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B.Box - 380mL Drink Bottle Jnr $24.95 NZD
Chill Out Blush Crush Spearmint
Zazi - Suction Dippy Chick

Zazi - Suction Dippy Chick

$11.95 NZD
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Zazi - Suction Dippy Chick $11.95 NZD
Mushie - Pearl Teething Bracelet

Mushie - Pearl Teething Bracelet

$27.95 NZD
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Mushie - Pearl Teething Bracelet $27.95 NZD
Soft Lilac Mellow Linen
Mushie - Silicone Suction Plate

Mushie - Silicone Suction Plate

$39.95 NZD
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Mushie - Silicone Suction Plate $39.95 NZD
Blush Cambridge Blue Natural Stone Dried Thyme Cloudy Mauve
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

$22.95 NZD
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The Nude Alchemist - Chest Rub $22.95 NZD
Helps to clear babies blocked nose.
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD
Mushie - Training Toothbrush

Mushie - Training Toothbrush

$27.99 NZD
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Mushie - Training Toothbrush $27.99 NZD
Flower / Soft Lilac Flower / Blush Flower / Pale Daffodil Star / Shifting Sand Star / Tradewinds Star / Cambridge Blue
Moose - See-My-Baby Back Seat Car Mirror

Moose - See-My-Baby Back Seat Car Mirror

$29.99 NZD
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Moose - See-My-Baby Back Seat Car Mirror $29.99 NZD
The Natural Patch - SunnyPatch UV Detecting Patch

The Natural Patch - SunnyPatch UV Detecting Patch

Sold Out
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The Natural Patch - SunnyPatch UV Detecting Patch Sold Out
Sale
Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

$85.56 NZD $106.95 NZD
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Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance $85.56 NZD $106.95 NZD
Berries / 8-24 Months
Zazi - Safe Spot Sticker

Zazi - Safe Spot Sticker

$5.95 NZD
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Zazi - Safe Spot Sticker $5.95 NZD
Green
Sale
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$19.95 NZD $20.95 NZD
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NUK for Nature Latex Soother Twin Pack $19.95 NZD $20.95 NZD
Olive / 0-6 Months Cream / 6-18 Months Rust / 0-6 Months
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$21.95 NZD
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NUK - First Choice Learner Bottle 150ml $21.95 NZD
Red Green Sky White
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$17.95 NZD
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NUK Star Silicone Soother Twin Pack $17.95 NZD
0-2 Months / White Pink 0-2 Months / White Blue 6-18 Months / Pink 6-18 Months / Blue
Matchstick Monkey Multi-Use Product Holder

Matchstick Monkey Multi-Use Product Holder

$12.95 NZD
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Matchstick Monkey Multi-Use Product Holder $12.95 NZD
Blue Green
Sale
Haakaa - Bendy Silicone Cutlery Set

Haakaa - Bendy Silicone Cutlery Set

$15.00 NZD $21.99 NZD
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Haakaa - Bendy Silicone Cutlery Set $15.00 NZD $21.99 NZD
Grey Bluestone Rust
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Blush Ocean
B.BoxSpoutCupBlush
B.Box - Spout Cup

B.Box - Spout Cup

$16.95 NZD
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B.Box - Spout Cup $16.95 NZD
Blush Ocean Sage
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

$65.21 NZD $86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance $65.21 NZD $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months
Sale
A hanging toiletry bag with a khaki and brown design for kids to take away on holiday or to keep their bathroom organised.
Crywolf - Hanging Toiletry Bag | AW25

Crywolf - Hanging Toiletry Bag | AW25

$31.96 NZD $39.95 NZD
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Crywolf - Hanging Toiletry Bag | AW25 $31.96 NZD $39.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $38.99 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $38.99 NZD
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

$89.95 NZD
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Crane - Ultrasonic Personal Humidifier and Aroma Diffuser $89.95 NZD
The Nude Alchemist - Insect Repel

The Nude Alchemist - Insect Repel

$21.95 NZD
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The Nude Alchemist - Insect Repel $21.95 NZD
NUK - Mini Magic Cup Night Glow 160ml

NUK - Mini Magic Cup Night Glow 160ml

Sold Out
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NUK - Mini Magic Cup Night Glow 160ml Sold Out
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$22.95 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $22.95 NZD $26.95 NZD
Love to Dream - Sleep Suit Extra Warm 3.5 Tog

Love to Dream - Sleep Suit Extra Warm 3.5 Tog

$145.00 NZD
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Love to Dream - Sleep Suit Extra Warm 3.5 Tog $145.00 NZD
South Pole / 6-12 Months (Size 0) White / 24-36 Months (Size 2)
Lulla Doll - 12 hours of Heartbeat and Breathing

Lulla Doll - 12 hours of Heartbeat and Breathing

$99.95 NZD
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Lulla Doll - 12 hours of Heartbeat and Breathing $99.95 NZD