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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Sale
Mushie - Silicone Suction Plate

Mushie - Silicone Suction Plate

$29.99 NZD $39.95 NZD
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Mushie - Silicone Suction Plate $29.99 NZD $39.95 NZD
Stone Dried Thyme
TubesBathToy
Boon - Tubes Bath Toy

Boon - Tubes Bath Toy

$22.00 NZD
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Boon - Tubes Bath Toy $22.00 NZD
A blue 3-in-1 training cup for kids to drink hot or cold drinks with the straw or as an open cup,
Melii - 3 in 1 Silicone Training Cup

Melii - 3 in 1 Silicone Training Cup

$14.95 NZD
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Melii - 3 in 1 Silicone Training Cup $14.95 NZD
Pink Blue
Sale
Petite Eats - Full Metal Cutlery Set

Petite Eats - Full Metal Cutlery Set

$22.99 NZD $29.95 NZD
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Petite Eats - Full Metal Cutlery Set $22.99 NZD $29.95 NZD
Romee
Sale
Two baby pacifiers, one yellow with floral design and one red, on a white background.
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$15.50 NZD $17.50 NZD
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NUK Star Silicone Soother Twin Pack $15.50 NZD $17.50 NZD
Pink / 6-18 Months Blue / 6-18 Months
Constructive Eating - Fairy Garden Placemat

Constructive Eating - Fairy Garden Placemat

$9.99 NZD
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Constructive Eating - Fairy Garden Placemat $9.99 NZD
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$22.95 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $22.95 NZD $26.95 NZD
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Ocean Blush
Zazi - Safe Spot Sticker

Zazi - Safe Spot Sticker

$5.95 NZD
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Zazi - Safe Spot Sticker $5.95 NZD
Green
Helps to clear babies blocked nose.
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD
Nestling - Waterproof Quilted Play Mat

Nestling - Waterproof Quilted Play Mat

$49.95 NZD
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Nestling - Waterproof Quilted Play Mat $49.95 NZD
Nestling Dinosaurs Sage Pink Ditzy Moss Check Sky Check Velevteen Rabbit
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

$64.99 NZD $86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance $64.99 NZD $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

$64.99 NZD $89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance $64.99 NZD $89.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 3-12 Months
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$22.95 NZD
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NUK - First Choice Learner Bottle 150ml $22.95 NZD
Red Green Sky White Green Fish
Sale
Moose - See-My-Baby Back Seat Car Mirror

Moose - See-My-Baby Back Seat Car Mirror

$24.99 NZD $29.99 NZD
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Moose - See-My-Baby Back Seat Car Mirror $24.99 NZD $29.99 NZD
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Black Soft Lilac Oat Sunshine Sage Pink Hummingbird Pink Ditzy Moss Check Sky Check
Sale
Lamington - Merino Wool Cable Tights

Lamington - Merino Wool Cable Tights

from $34.95 NZD $39.95 NZD
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Lamington - Merino Wool Cable Tights from $34.95 NZD $39.95 NZD
6-12 Months / Grey Marle 6-12 Months / Cherry Blossom 6-12 Months / Oatmeal 6-12 Months / Cream
Pink plastic container with a divided design on a white background
B.Box - Silicone Bento Buddy for Snackbox

B.Box - Silicone Bento Buddy for Snackbox

$9.95 NZD
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B.Box - Silicone Bento Buddy for Snackbox $9.95 NZD
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Pink Luxe Blue Blue Pink
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Sale
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$17.99 NZD $28.95 NZD
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Mushie - Set of 2 Kids Cups $17.99 NZD $28.95 NZD
Smoke Caramel
Sale
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$139.00 NZD $169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $139.00 NZD $169.00 NZD
Dune / 1 Year Tekapo Stars / 1 Year Dusk Stars / 1 Year
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
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Yogasleep - Hushh+ $89.95 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$9.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $9.95 NZD $24.95 NZD
Retro Surfing / 6-12 Months
Blue children's sippy cup with NUK branding on a white background
NUK - Mini Magic Cup Night Glow 160ml

NUK - Mini Magic Cup Night Glow 160ml

$22.95 NZD
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NUK - Mini Magic Cup Night Glow 160ml $22.95 NZD
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Sale
Jellystone - Penguin Wobble

Jellystone - Penguin Wobble

$19.99 NZD $37.50 NZD
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Jellystone - Penguin Wobble $19.99 NZD $37.50 NZD
Bubblegum Mint Blue
Sinchies - Reusable Silicone Food Pouches

Sinchies - Reusable Silicone Food Pouches

$22.95 NZD
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Sinchies - Reusable Silicone Food Pouches $22.95 NZD
Blue portable speaker on a white background
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

$12.95 NZD
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Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack $12.95 NZD
Love to Dream - Sleep Suit Extra Warm 3.5 Tog

Love to Dream - Sleep Suit Extra Warm 3.5 Tog

$145.00 NZD
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Love to Dream - Sleep Suit Extra Warm 3.5 Tog $145.00 NZD
South Pole / 6-12 Months (Size 0) White / 24-36 Months (Size 2)
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Moana Happy Fruits Pink Daisy Happy Suns
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$24.99 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $24.99 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Turtle / 0-3 Months (37cm)
Sale
BBcino - BBcino Cup 120ml

BBcino - BBcino Cup 120ml

$17.99 NZD $24.95 NZD
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BBcino - BBcino Cup 120ml $17.99 NZD $24.95 NZD
my-first-paint-brush-set
Honeysticks - My First Paint Brush Set

Honeysticks - My First Paint Brush Set

$15.95 NZD
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Honeysticks - My First Paint Brush Set $15.95 NZD
Sale
Brolly Sheets - Snazzipants All in One Cloth Nappy

Brolly Sheets - Snazzipants All in One Cloth Nappy

$12.47 NZD $24.95 NZD
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Brolly Sheets - Snazzipants All in One Cloth Nappy $12.47 NZD $24.95 NZD
Banz Carewear - Protective Case for Earmuffs - Under 2Y

Banz Carewear - Protective Case for Earmuffs - Under 2Y

$19.99 NZD
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Banz Carewear - Protective Case for Earmuffs - Under 2Y $19.99 NZD
Black
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Wildflower Lucky Days Blush Colourblock Pop Colourblock Deep Sea Colourblock
Grin - Kids Strawberry Natural Toothpaste 70g

Grin - Kids Strawberry Natural Toothpaste 70g

$6.95 NZD
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Grin - Kids Strawberry Natural Toothpaste 70g $6.95 NZD
Q Life - Grizzly Guts

Q Life - Grizzly Guts

$34.95 NZD
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Q Life - Grizzly Guts $34.95 NZD
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$32.95 NZD
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Constructive Eating - Fairy Garden Plate $32.95 NZD
Clevamama Clevafoam toddler pillow packaging on a white background
Cleva Mama - ClevaFoam Toddler Pillow

Cleva Mama - ClevaFoam Toddler Pillow

$75.00 NZD
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Cleva Mama - ClevaFoam Toddler Pillow $75.00 NZD
Grin - Kids Natural Toothpaste with Fluoride 70g

Grin - Kids Natural Toothpaste with Fluoride 70g

$6.95 NZD
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Grin - Kids Natural Toothpaste with Fluoride 70g $6.95 NZD
Sale
Mushie - Silicone Baby Feeding Spoons

Mushie - Silicone Baby Feeding Spoons

$19.99 NZD $29.95 NZD
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Mushie - Silicone Baby Feeding Spoons $19.99 NZD $29.95 NZD
Blush Pink Cloudy Mauve IndianRed Cambridge Blue/ Shifting Sand
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink 6-18 Months / Red | Yellow 6-18 Months / Blue | Teal
Nestling - Wee Pants Training Undies

Nestling - Wee Pants Training Undies

$24.95 NZD
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Nestling - Wee Pants Training Undies $24.95 NZD
Dusty Pink Floral / 2-3 Years Pink Hummingbird / 2-3 Years Nestling Dinosaurs / 2-3 Years Dogs on Holiday / 2-3 Years
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD