Black Friday Sale 20% off most non sale items - no code needed, for a limited time!

BLACK FRIDAY SALE - 20% off most non sale items* Limited stock. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Sale
Frigg - Latex Pacifier Twin Pack | Fairytale Collection

Frigg - Latex Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $22.95 NZD
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Frigg - Latex Pacifier Twin Pack | Fairytale Collection $18.95 NZD $22.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months)
Brolly Sheets -Snazzi Pants Day Trainers - Organic

Brolly Sheets -Snazzi Pants Day Trainers - Organic

$19.95 NZD
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Brolly Sheets -Snazzi Pants Day Trainers - Organic $19.95 NZD
Dino Dash / 1-2 Years Sprouty Sprout / 1-2 Years Sparkle Squad / 1-2 Years Hazy Daze / 1-2 Years Sprout / 1-2 Years Pink Bubblegum / 1-2 Years
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

from $18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks from $18.95 NZD
MooGoo - 2-in-1 Natural Bubbly Wash

MooGoo - 2-in-1 Natural Bubbly Wash

from $22.50 NZD
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MooGoo - 2-in-1 Natural Bubbly Wash from $22.50 NZD
noody-lotion-potion
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
MooGoo - Scalp Healing Milk Shampoo 500ml

MooGoo - Scalp Healing Milk Shampoo 500ml

$21.95 NZD
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MooGoo - Scalp Healing Milk Shampoo 500ml $21.95 NZD
Constructive Eating - Dinosaur Placemat

Constructive Eating - Dinosaur Placemat

$9.99 NZD
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Constructive Eating - Dinosaur Placemat $9.99 NZD
Sale
Bedhead - Fleecy Fingerless Kids Mittens

Bedhead - Fleecy Fingerless Kids Mittens

$10.00 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens $10.00 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years) Dark Denim Marle / M (3-5 years)
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

$30.00 NZD $49.99 NZD
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Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton $30.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
Love to Dream - Sleep Suit 1.0 Tog

Love to Dream - Sleep Suit 1.0 Tog

$99.95 NZD
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Love to Dream - Sleep Suit 1.0 Tog $99.95 NZD
White / 6-12 Months
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$30.00 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $30.00 NZD $39.95 NZD
Alice / 3-6 Months (42-46cm) Autumn Peony / 1-3 Years (50-54cm) Charliee / 3-6 Months (42-46cm) Frankie / 0-3 Months (38-42cm) Freya / 1-3 Years (50-54cm) Faith / 3-6 Months (42-46cm) Gwen / 0-3 Months (38-42cm) Sammy / 0-3 Months (38-42cm)
NUK - Trainer Cup 230ml

NUK - Trainer Cup 230ml

$22.99 NZD
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NUK - Trainer Cup 230ml $22.99 NZD
Zebra Frog Penguin
Gummee - Link n Teether

Gummee - Link n Teether

$28.95 NZD
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Gummee - Link n Teether $28.95 NZD
silicone-fresh-food-feeder-lullaby-blue
B.Box - Silicone Fresh Food Feeder

B.Box - Silicone Fresh Food Feeder

$16.99 NZD
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B.Box - Silicone Fresh Food Feeder $16.99 NZD
Peony Lullaby Blue Blush Sage Strawberry Shake
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

$110.00 NZD
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine $110.00 NZD
Q Life - Snot Drops

Q Life - Snot Drops

$34.95 NZD
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Q Life - Snot Drops $34.95 NZD
Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$24.95 NZD $29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $24.95 NZD $29.95 NZD
Pink & Orange Blue & Green
blue-white-NUK-soothers
NUK - Signature Silicone Night Soother Twin Pack

NUK - Signature Silicone Night Soother Twin Pack

$14.95 NZD
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NUK - Signature Silicone Night Soother Twin Pack $14.95 NZD
Red / 0-6 Months Blue Star / 0-6 Months Purple / 0-6 Months Blue / 0-6 Months
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $42.00 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Vespa Tour / Under 2 Years
Sale
Love To Dream - Sleep Suit 0.2 Tog

Love To Dream - Sleep Suit 0.2 Tog

$54.95 NZD $84.95 NZD
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Love To Dream - Sleep Suit 0.2 Tog $54.95 NZD $84.95 NZD
Grey / 12-24 Months
lunch-tub-berry
B.Box - Lunch Tub

B.Box - Lunch Tub

$16.95 NZD
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B.Box - Lunch Tub $16.95 NZD
Forest Ocean Berry
NUK - First Choice Learner Bottle Night Glow 150ml

NUK - First Choice Learner Bottle Night Glow 150ml

Sold Out
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NUK - First Choice Learner Bottle Night Glow 150ml Sold Out
Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

$99.95 NZD
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Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog $99.95 NZD
Grey / Large White / Large
Mushie - Finger Brush

Mushie - Finger Brush

$22.95 NZD
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Mushie - Finger Brush $22.95 NZD
Tradewinds Clay Cambridge Blue Blush
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

Sold Out
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The Nude Alchemist - SPF30 Sunscreen Sold Out
Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

$27.50 NZD
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Moogoo - Baby Clear Zinc Sunscreen SPF40 120g $27.50 NZD
watersafe-sunscreen-babu
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$35.95 NZD
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Babu - Water Safe Sunscreen $35.95 NZD
Mushie - Snack Cup

Mushie - Snack Cup

$29.95 NZD
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Mushie - Snack Cup $29.95 NZD
Pale Daffodil Soft Lilac Blush Stone Dried Thyme Cloudy Mauve Cambridge Blue Powder Blue
MooGoo - Natural Cream Conditioner 500mls

MooGoo - Natural Cream Conditioner 500mls

Sold Out
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MooGoo - Natural Cream Conditioner 500mls Sold Out
Sale
Jellystone - Sensory Ball

Jellystone - Sensory Ball

$15.00 NZD $25.95 NZD
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Jellystone - Sensory Ball $15.00 NZD $25.95 NZD
Love To Dream - Swaddle Up Transitional Bag 2.5 Tog

Love To Dream - Swaddle Up Transitional Bag 2.5 Tog

$89.95 NZD
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Love To Dream - Swaddle Up Transitional Bag 2.5 Tog $89.95 NZD
Dreamer / Medium White / X-Large
A set that includes bath colour drops and bath crayons. Great for kids bath time. The products are made from honey and don't stain the bath.
Honeysticks - Ultimate Bath Fun Set

Honeysticks - Ultimate Bath Fun Set

Sold Out
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Honeysticks - Ultimate Bath Fun Set Sold Out
Noody Skincare - Soft Suds

Noody Skincare - Soft Suds

$29.00 NZD
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Noody Skincare - Soft Suds $29.00 NZD
Sold Out
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

Sold Out
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Love to Dream - Sleeping Bag 0.2 Tog Sold Out
Pink / 18-36 Months
Sale
Bibado- Attachable Cutlery - CLEARANCE

Bibado- Attachable Cutlery - CLEARANCE

$11.00 NZD $22.00 NZD
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Bibado- Attachable Cutlery - CLEARANCE $11.00 NZD $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Sale
NUK - Signature Silicone Soother

NUK - Signature Silicone Soother

$6.00 NZD $10.99 NZD
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NUK - Signature Silicone Soother $6.00 NZD $10.99 NZD
Magenta / 18-36 Months Pink Flowers / 18-36 Months
Boon - Ripple Bathtub Mat

Boon - Ripple Bathtub Mat

$55.00 NZD
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Boon - Ripple Bathtub Mat $55.00 NZD
Blue Grey
Sale
Mushie - Fork and Spoon Set

Mushie - Fork and Spoon Set

$14.95 NZD $20.95 NZD
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Mushie - Fork and Spoon Set $14.95 NZD $20.95 NZD
Blush Vanilla
Made for babies once they have started rolling. A great transition swaddle from the newborn stage.
Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

$99.95 NZD
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Love to Dream - Swaddle Up Transitional Suit 2.5 Tog $99.95 NZD
Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Blush Night / Size 1 (0-6 Months) Sage Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months) Stone Blue Night / Size 1 (0-6 Months)
Bumkins - First Feeding Set

Bumkins - First Feeding Set

Sold Out
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Bumkins - First Feeding Set Sold Out
Sage
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

$39.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs $39.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows
Bumkins - Silicone Dipping Spoons 3 Pack

Bumkins - Silicone Dipping Spoons 3 Pack

$24.95 NZD
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Bumkins - Silicone Dipping Spoons 3 Pack $24.95 NZD
Tutti Frutti Rocky Road Taffy Grey Lollipop Pink Gumdrop Blue
Sale
Jack N' Jill - Biodegradable Toothbrush

Jack N' Jill - Biodegradable Toothbrush

$5.99 NZD $6.99 NZD
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Jack N' Jill - Biodegradable Toothbrush $5.99 NZD $6.99 NZD
360-cup-emerald-forest
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
7 Bath crayons designed to be used in the bath to draw for kids.
Honeysticks - Bath Crayon Super Jumbos

Honeysticks - Bath Crayon Super Jumbos

$21.95 NZD
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Honeysticks - Bath Crayon Super Jumbos $21.95 NZD
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

from $34.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) from $34.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Yogasleep - Dreamcenter with Night Light

Yogasleep - Dreamcenter with Night Light

$79.95 NZD
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Yogasleep - Dreamcenter with Night Light $79.95 NZD