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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

MooGoo - Scalp Healing Milk Shampoo 500ml

MooGoo - Scalp Healing Milk Shampoo 500ml

$21.95 NZD
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MooGoo - Scalp Healing Milk Shampoo 500ml $21.95 NZD
Sale
Gummee - Link n Teether

Gummee - Link n Teether

$10.99 NZD $28.95 NZD
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Gummee - Link n Teether $10.99 NZD $28.95 NZD
Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

$27.50 NZD
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Moogoo - Baby Clear Zinc Sunscreen SPF40 120g $27.50 NZD
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $42.00 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Charlotte Cawthorne / 2-5 Years Vespa Tour / Under 2 Years
Sale
Love to Dream - Sleep Suit 1.0 Tog

Love to Dream - Sleep Suit 1.0 Tog

$69.99 NZD $99.95 NZD
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Love to Dream - Sleep Suit 1.0 Tog $69.99 NZD $99.95 NZD
White / 6-12 Months
Fluffy grey plush bunny with a heart on a white background, branded as Lulla Bunny.
Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion

Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion

$119.95 NZD
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Lulla - NEW Bunny, Bear and Doll Baby and Child Sleep Companion $119.95 NZD
Teal NUK baby bottle with handles and packaging on a white background
NUK - First Choice Learner Bottle Night Glow 150ml

NUK - First Choice Learner Bottle Night Glow 150ml

Sold Out
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NUK - First Choice Learner Bottle Night Glow 150ml Sold Out
Noody Skincare - Soft Suds

Noody Skincare - Soft Suds

$29.00 NZD
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Noody Skincare - Soft Suds $29.00 NZD
watersafe-sunscreen-babu
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$39.95 NZD
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Babu - Water Safe Sunscreen $39.95 NZD
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
Honeysticks - Bath Crayon Super Jumbos

Honeysticks - Bath Crayon Super Jumbos

$21.95 NZD
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Honeysticks - Bath Crayon Super Jumbos $21.95 NZD
Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag

$69.95 NZD
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Baby Loves Sleep - Sleepy Hugs Original Sleeping Bag $69.95 NZD
Cool Grey / 0-3 Months Minty Bears / 0-3 Months Pinky Bears / 0-3 Months Some Bunny Loves You / 0-3 Months
Sale
Love To Dream - Sleep Suit 0.2 Tog - CLEARANCE HALF PRICE

Love To Dream - Sleep Suit 0.2 Tog - CLEARANCE HALF PRICE

$42.50 NZD $84.95 NZD
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Love To Dream - Sleep Suit 0.2 Tog - CLEARANCE HALF PRICE $42.50 NZD $84.95 NZD
Grey / 12-24 Months
Sold Out
Bumkins - Silicone Dipping Spoons 3 Pack

Bumkins - Silicone Dipping Spoons 3 Pack

Sold Out
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Bumkins - Silicone Dipping Spoons 3 Pack Sold Out
Tutti Frutti Rocky Road Taffy Grey Lollipop Pink Gumdrop Blue
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

$44.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) $44.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Sale
Lulla Doll - 12 hours of Heartbeat and Breathing

Lulla Doll - 12 hours of Heartbeat and Breathing

from $55.00 NZD $99.95 NZD
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Lulla Doll - 12 hours of Heartbeat and Breathing from $55.00 NZD $99.95 NZD
MooGoo - Natural Sensitive Scalp Cream Conditioner 500ml

MooGoo - Natural Sensitive Scalp Cream Conditioner 500ml

Sold Out
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MooGoo - Natural Sensitive Scalp Cream Conditioner 500ml Sold Out
Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

$99.95 NZD
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Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog $99.95 NZD
Grey / Large White / Large
Sold Out
Love To Dream - Swaddle Up Transitional Bag 2.5 Tog

Love To Dream - Swaddle Up Transitional Bag 2.5 Tog

Sold Out
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Love To Dream - Swaddle Up Transitional Bag 2.5 Tog Sold Out
Dreamer / Medium White / X-Large
Boon - Ripple Bathtub Mat

Boon - Ripple Bathtub Mat

$55.00 NZD
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Boon - Ripple Bathtub Mat $55.00 NZD
Blue Grey
Noody Bedtime Bestie is a magnesium spray suitable for ages 3 months and up. It helps to relax and fall into a deep sleep.
Noody - Bedtime Bestie | Magnesium Spray

Noody - Bedtime Bestie | Magnesium Spray

$34.95 NZD
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Noody - Bedtime Bestie | Magnesium Spray $34.95 NZD
Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush Night / Size 1 (0-6 Months) Sage Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months) Stone Blue Night / Size 1 (0-6 Months)
380ml-drink-bottle-jnr-spearmint
B.Box - 380mL Drink Bottle Junior

B.Box - 380mL Drink Bottle Junior

$24.95 NZD
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B.Box - 380mL Drink Bottle Junior $24.95 NZD
Chill Out Blush Crush Spearmint
Melii - 4 Compartment Snackle Box

Melii - 4 Compartment Snackle Box

$14.95 NZD
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Melii - 4 Compartment Snackle Box $14.95 NZD
Sale
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$18.95 NZD $20.95 NZD
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NUK for Nature Latex Soother Twin Pack $18.95 NZD $20.95 NZD
Cream / 6-18 Months Rust / 0-6 Months
Sale
Made for babies once they have started rolling. A great transition swaddle from the newborn stage.
Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

$79.99 NZD $99.95 NZD
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Love to Dream - Swaddle Up Transitional Suit 2.5 Tog $79.99 NZD $99.95 NZD
Yogasleep - Dreamcenter with Night Light

Yogasleep - Dreamcenter with Night Light

$79.95 NZD
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Yogasleep - Dreamcenter with Night Light $79.95 NZD
360-cup-emerald-forest
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

$22.95 NZD
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The Nude Alchemist - Chest Rub $22.95 NZD
The NUK Space Night Soother glows in the dark and is designed for babies sensitive skin. First soother is a orange lion with blue outline and the second is a green outline with stars.
NUK - Space Night Silicone Soother

NUK - Space Night Silicone Soother

$17.95 NZD
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NUK - Space Night Silicone Soother $17.95 NZD
Grey / 0-6 Months Pink / 0-6 Months Blue / 0-6 Months
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
A blue 3-in-1 training cup for kids to drink hot or cold drinks with the straw or as an open cup,
Melii - 3 in 1 Silicone Training Cup

Melii - 3 in 1 Silicone Training Cup

$14.95 NZD
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Melii - 3 in 1 Silicone Training Cup $14.95 NZD
Pink Blue
Sale
Zazu - Wally Night Light & Melody Projector

Zazu - Wally Night Light & Melody Projector

$31.99 NZD $54.95 NZD
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Zazu - Wally Night Light & Melody Projector $31.99 NZD $54.95 NZD
Pink
MooGoo - Natural Milk Wash

MooGoo - Natural Milk Wash

$22.95 NZD
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MooGoo - Natural Milk Wash $22.95 NZD
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

$64.99 NZD $89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance $64.99 NZD $89.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 3-12 Months
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

$99.95 NZD
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker $99.95 NZD
Sold Out
Mushie - Silicone Suction Plate

Mushie - Silicone Suction Plate

Sold Out
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Mushie - Silicone Suction Plate Sold Out
Dried Thyme Cloudy Mauve
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$33.99 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $33.99 NZD $65.99 NZD
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Soft Lilac Oat Sunshine Sage Pink Hummingbird Pink Ditzy Moss Check Sky Check Velveteen Rabbit Bows
Sold Out
A nightlight to help toddlers toilet train and have comfort in their beroom at night time.
Moose - Ernest Bear Night Light

Moose - Ernest Bear Night Light

Sold Out
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Moose - Ernest Bear Night Light Sold Out
Pink
B.BoxSpoutCupBlush
B.Box - Spout Cup

B.Box - Spout Cup

$19.95 NZD
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B.Box - Spout Cup $19.95 NZD
Blush Ocean Sage
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$9.99 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $9.99 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months
Sale
Lamington - Merino Wool Cable Tights

Lamington - Merino Wool Cable Tights

from $34.95 NZD $39.95 NZD
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Lamington - Merino Wool Cable Tights from $34.95 NZD $39.95 NZD
6-12 Months / Grey Marle 6-12 Months / Cherry Blossom 6-12 Months / Oatmeal 6-12 Months / Cream
Constructive Eating - Dinosaur 3 Piece Cutlery Package

Constructive Eating - Dinosaur 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Dinosaur 3 Piece Cutlery Package $26.95 NZD
Sale
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$149.00 NZD $169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $149.00 NZD $169.00 NZD
Dune / 1 Year Tekapo Stars / 1 Year Dusk Stars / 1 Year
TubesBathToy
Boon - Tubes Bath Toy

Boon - Tubes Bath Toy

$22.00 NZD
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Boon - Tubes Bath Toy $22.00 NZD
Pink plastic container with a divided design on a white background
B.Box - Silicone Bento Buddy for Snackbox

B.Box - Silicone Bento Buddy for Snackbox

$9.95 NZD
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B.Box - Silicone Bento Buddy for Snackbox $9.95 NZD
Sale
Two baby pacifiers, one yellow with floral design and one red, on a white background.
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$15.50 NZD $17.50 NZD
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NUK Star Silicone Soother Twin Pack $15.50 NZD $17.50 NZD
Pink / 6-18 Months Blue / 6-18 Months