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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

my-first-paint-brush-set
Honeysticks - My First Paint Brush Set

Honeysticks - My First Paint Brush Set

$15.95 NZD
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Honeysticks - My First Paint Brush Set $15.95 NZD
Nestling - Wee Pants Training Undies

Nestling - Wee Pants Training Undies

$24.95 NZD
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Nestling - Wee Pants Training Undies $24.95 NZD
Pink Hummingbird / 2-3 Years Dinosaurs / 2-3 Years Dogs on Holiday / 2-3 Years
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $169.00 NZD
Dune / 1 Year Dusk Stars / 1 Year Pebble Stripe / 4 Years
MooGoo - Baby Gentle Shampoo 250ml

MooGoo - Baby Gentle Shampoo 250ml

$15.99 NZD
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MooGoo - Baby Gentle Shampoo 250ml $15.99 NZD
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
Zazi - Safe Spot Sticker

Zazi - Safe Spot Sticker

$5.95 NZD
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Zazi - Safe Spot Sticker $5.95 NZD
Green Pink
Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

$89.95 NZD
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Crane - Ultrasonic Personal Humidifier and Aroma Diffuser $89.95 NZD
honeysticks-bath-crayons
Honeysticks - Bath Crayons

Honeysticks - Bath Crayons

$21.95 NZD
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Honeysticks - Bath Crayons $21.95 NZD
360-cup-strawberry-shake
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
honeysticks-bath-drops
Honeysticks - Bath Drops

Honeysticks - Bath Drops

$24.95 NZD
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Honeysticks - Bath Drops $24.95 NZD
Frigg - Fairytale Silicone Pacifier Twin Pack

Frigg - Fairytale Silicone Pacifier Twin Pack

from $18.95 NZD
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Frigg - Fairytale Silicone Pacifier Twin Pack from $18.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
ErgoPouch - Sleep Suit and Bag 0.3 Tog

ErgoPouch - Sleep Suit and Bag 0.3 Tog

$69.95 NZD
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ErgoPouch - Sleep Suit and Bag 0.3 Tog $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Honey Bee / 3-12 Months Critters / 3-12 Months
woolbabe-duvet-merino-organic-cotton-sleeping-suit-dusk-wilderness
Woolbabe - Duvet Sleep Suit

Woolbabe - Duvet Sleep Suit

$159.00 NZD
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Woolbabe - Duvet Sleep Suit $159.00 NZD
Dusk Wilderness / 1 years Sage Bugs / 1 years Mauve Manuka / 1 years Tide / 1 years Midnight Stripe / 1 years Pebble Stripe / 1 years Dusk / 1 years Karekare / 1 years Fern / 4 years
Woolbabe - Duvet Front Zip Sleep Bag

Woolbabe - Duvet Front Zip Sleep Bag

$199.00 NZD
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Woolbabe - Duvet Front Zip Sleep Bag $199.00 NZD
Dusk Wilderness / 3-24 Months Mauve Manuka / 3-24 Months Sage Bugs / 3-24 Months Meadow Stripe / 3-24 Months Tide / 3-24 Months Pebble Stripe / 3-24 Months Tekapo Stars / 3-24 Months Wildflower / 3-24 Months Pebble Wilderness / 3-24 Months Dusk / 3-24 Months
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$49.95 NZD
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B.Box - Insulated Food Jar $49.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
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Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

from $65.21 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog from $65.21 NZD
Berries / 3-12 Months Night Sky / 8-24 Months Sage / 8-24 Months Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months Honey Bee / 8-24 Months Critters / 2-4 Years
Sale
Little Unicorn - Cotton Muslin Sleep Bag

Little Unicorn - Cotton Muslin Sleep Bag

$55.96 NZD $69.95 NZD
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Little Unicorn - Cotton Muslin Sleep Bag $55.96 NZD $69.95 NZD
Tropical Leaf / Medium Forest Friends / Medium Dino Friends / Medium Watercolour Rose / Large
Subo Food Bottle

Subo Food Bottle

$39.95 NZD
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Subo Food Bottle $39.95 NZD
Blush Oatmeal Musk Mint Olive Duck Egg Grey Blue Pink Lavender
Woolbabe - 3 Seasons Sleep Suit

Woolbabe - 3 Seasons Sleep Suit

$129.00 NZD
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Woolbabe - 3 Seasons Sleep Suit $129.00 NZD
Dusk Stars / 1 year Tekapo Stars / 1 year Pebble Stripe / 1 year Tide / 1 year Fern / 1 year Kowhai / 4 years
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$10.00 NZD $22.95 NZD
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Gummee - Molar Mallet $10.00 NZD $22.95 NZD
navy-bedhead-baby-legionnaire-flap-hat
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat from $32.95 NZD
Navy / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Blush / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
Sale
Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

$59.99 NZD $79.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog $59.99 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Banz Carewear - Protective Mini Muffs for 0-2Y

Banz Carewear - Protective Mini Muffs for 0-2Y

$49.95 NZD
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Banz Carewear - Protective Mini Muffs for 0-2Y $49.95 NZD
Black Aqua Banz Silver Magenta Peace Pink Blue
Sale
Bubba Blue - Convertible 2.5 Tog Sleeping Bag

Bubba Blue - Convertible 2.5 Tog Sleeping Bag

$49.95 NZD $79.95 NZD
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Bubba Blue - Convertible 2.5 Tog Sleeping Bag $49.95 NZD $79.95 NZD
Sale
Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

$59.99 NZD $79.99 NZD
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Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog $59.99 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Frigg - Daisy Silicone Pacifier Twin Pack

Frigg - Daisy Silicone Pacifier Twin Pack

$22.95 NZD
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Frigg - Daisy Silicone Pacifier Twin Pack $22.95 NZD
Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

$69.95 NZD
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Yogasleep - Nod Sound Machine and Nightlight $69.95 NZD
Frigg - Rope Natural Rubber Pacifier Twin Pack

Frigg - Rope Natural Rubber Pacifier Twin Pack

$22.95 NZD
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Frigg - Rope Natural Rubber Pacifier Twin Pack $22.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Gray / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
ErgoPouch - Doll Sleeping Bag

ErgoPouch - Doll Sleeping Bag

$27.95 NZD
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ErgoPouch - Doll Sleeping Bag $27.95 NZD
Fruit Salad Green Willow Party Pink Daisies
Mushie - Silicone Placemat

Mushie - Silicone Placemat

$36.99 NZD
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Mushie - Silicone Placemat $36.99 NZD
Stone Shifting Sand Dried Thyme Tradewinds Dinosaur Mix Rainbows Clay Cambridge Blue
Sale
Baby Loves Sleep - Summer Hands in & Out Suit

Baby Loves Sleep - Summer Hands in & Out Suit

$49.99 NZD $69.95 NZD
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Baby Loves Sleep - Summer Hands in & Out Suit $49.99 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$29.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $29.95 NZD
Clay Pink Sage Lavender Pineapple Tangerine Light Blue Marble
Sale
Brolly Sheets - Snazzipants Day Training Pants

Brolly Sheets - Snazzipants Day Training Pants

$12.95 NZD $18.95 NZD
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Brolly Sheets - Snazzipants Day Training Pants $12.95 NZD $18.95 NZD
HotPink / Small (1-2 years) Green / Small (1-2 years) Pale Pink / Small (1-2 years) Royal Blue / Small (1-2 years)
Crane - Cool Mist Humidifier + Aroma Diffuser

Crane - Cool Mist Humidifier + Aroma Diffuser

$89.95 NZD
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Crane - Cool Mist Humidifier + Aroma Diffuser $89.95 NZD
Sale
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

$67.95 NZD $79.95 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder $67.95 NZD $79.95 NZD
Giraffe / Blue Bow-Tie & Pink Tutu Lamb / Blue Bow-Tie & Pink Tutu Lion / Blue Bow-Tie & Pink Tutu
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Ocean Blush Sage
aroma-natural-ultrasonic-vapouriser-white
Aroma Natural - Ultrasonic Vapouriser

Aroma Natural - Ultrasonic Vapouriser

$99.95 NZD
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Aroma Natural - Ultrasonic Vapouriser $99.95 NZD
Sale
Sleepytot - Silicone Baby Bib - 2 Pack

Sleepytot - Silicone Baby Bib - 2 Pack

$13.47 NZD $26.95 NZD
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Sleepytot - Silicone Baby Bib - 2 Pack $13.47 NZD $26.95 NZD
Moose - Cut-Proof Toddler Safety Harness

Moose - Cut-Proof Toddler Safety Harness

$34.99 NZD
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Moose - Cut-Proof Toddler Safety Harness $34.99 NZD
Blue Aqua Red
Mushie - Stacking Cups Toy

Mushie - Stacking Cups Toy

$39.99 NZD
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Mushie - Stacking Cups Toy $39.99 NZD
Petal Retro Original Forest
Sale
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$14.95 NZD $32.95 NZD
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Bedhead - Fleecy Teddy Winter Beanie $14.95 NZD $32.95 NZD
Baby Blue Marle / 0-3 months Dark Denim Marle / 0-3 months Baby Pink Marle / 0-3 months
Constructive Eating - Construction Plate

Constructive Eating - Construction Plate

$29.95 NZD
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Constructive Eating - Construction Plate $29.95 NZD
road-tape-zazi
Zazi - Road Tape

Zazi - Road Tape

$14.95 NZD
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Zazi - Road Tape $14.95 NZD
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

from $67.46 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog from $67.46 NZD
Night Sky / 3-12 Months Berries / 3-12 Months Sage / 3-12 Months Critters / 3-12 Months Honey Bee / 8-24 Months Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
Sale
Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

$69.99 NZD $85.99 NZD
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Baby Loves Sleep - Toddler Suit Warm 2.0 Tog $69.99 NZD $85.99 NZD
Peach Pink Cool Grey
Petite Eats - Sippy Cup

Petite Eats - Sippy Cup

$39.95 NZD
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Petite Eats - Sippy Cup $39.95 NZD
Petal Sand