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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

$110.00 NZD
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine $110.00 NZD
Boon - Ripple Bathtub Mat

Boon - Ripple Bathtub Mat

$55.00 NZD
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Boon - Ripple Bathtub Mat $55.00 NZD
Blue Grey
Sale
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

$59.90 NZD $79.90 NZD
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Love to Dream - Sleeping Bag 0.2 Tog $59.90 NZD $79.90 NZD
Pink / 18-36 Months
Lamaze - Bitty Bite Bug Rattle

Lamaze - Bitty Bite Bug Rattle

$15.95 NZD
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Lamaze - Bitty Bite Bug Rattle $15.95 NZD
Love To Dream - Swaddle Up Transitional Bag 2.5 Tog

Love To Dream - Swaddle Up Transitional Bag 2.5 Tog

$89.95 NZD
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Love To Dream - Swaddle Up Transitional Bag 2.5 Tog $89.95 NZD
Dreamer / Medium White / X-Large
Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

Love to Dream - Swaddle Up Transitional Suit 2.5 Tog

$99.95 NZD
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Love to Dream - Swaddle Up Transitional Suit 2.5 Tog $99.95 NZD
watersafe-sunscreen-babu
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$35.95 NZD
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Babu - Water Safe Sunscreen $35.95 NZD
silicone-fresh-food-feeder-lullaby-blue
B.Box - Silicone Fresh Food Feeder

B.Box - Silicone Fresh Food Feeder

$16.99 NZD
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B.Box - Silicone Fresh Food Feeder $16.99 NZD
Lullaby Blue Peony Blush Sage Strawberry Shake
Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$22.95 NZD $29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $22.95 NZD $29.95 NZD
Pink & Orange Blue & Green
noody-calm-balm
Noody Skincare - Calm Balm

Noody Skincare - Calm Balm

Sold Out
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Noody Skincare - Calm Balm Sold Out
Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

$24.95 NZD
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Moogoo - Baby Clear Zinc Sunscreen SPF40 120g $24.95 NZD
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

from $26.36 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) from $26.36 NZD
Denim Ruffle / 0-3 Months (37cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Chambray / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm) Blush Kitty / 3-6 Months (42cm)
Sale
Jellystone - Sensory Ball

Jellystone - Sensory Ball

$19.46 NZD $25.95 NZD
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Jellystone - Sensory Ball $19.46 NZD $25.95 NZD
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$46.19 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $46.19 NZD $65.99 NZD
Sale
Banz Carewear - Retro Sunglasses - 2-5 years

Banz Carewear - Retro Sunglasses - 2-5 years

$16.99 NZD $38.99 NZD
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Banz Carewear - Retro Sunglasses - 2-5 years $16.99 NZD $38.99 NZD
Pacific Blue / Kids Banz 2-5 Years Berry Pink / Kids Banz 2-5 Years
MooGoo - Natural Milk Wash

MooGoo - Natural Milk Wash

from $22.95 NZD
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MooGoo - Natural Milk Wash from $22.95 NZD
Q Life - Snot Drops

Q Life - Snot Drops

$34.95 NZD
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Q Life - Snot Drops $34.95 NZD
Bumkins - Spoon & Fork Set

Bumkins - Spoon & Fork Set

$24.95 NZD
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Bumkins - Spoon & Fork Set $24.95 NZD
Blue Grey Pink Lavender
Mushie - Finger Brush

Mushie - Finger Brush

$22.95 NZD
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Mushie - Finger Brush $22.95 NZD
Tradewinds Clay Cambridge Blue Blush
Bumkins - Silicone Dipping Spoons 3 Pack

Bumkins - Silicone Dipping Spoons 3 Pack

$24.95 NZD
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Bumkins - Silicone Dipping Spoons 3 Pack $24.95 NZD
Tutti Frutti Rocky Road Taffy Grey Lollipop Pink Gumdrop Blue
Fly Legs Up- My Flight Hammock

Fly Legs Up- My Flight Hammock

$129.95 NZD
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Fly Legs Up- My Flight Hammock $129.95 NZD
red-white-NUK-soothers
NUK - Signature Silicone Night Soother Twin Pack

NUK - Signature Silicone Night Soother Twin Pack

$14.95 NZD
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NUK - Signature Silicone Night Soother Twin Pack $14.95 NZD
0-6 Months / Blue 0-6 Months / Purple 0-6 Months / Red 6-18 Months / Blue Star
Sale
Bibado- Attachable Cutlery

Bibado- Attachable Cutlery

$10.00 NZD $22.00 NZD
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Bibado- Attachable Cutlery $10.00 NZD $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Frigg - Rope Night - Natural Rubber Pacifier Twin Pack

Frigg - Rope Night - Natural Rubber Pacifier Twin Pack

$23.50 NZD
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Frigg - Rope Night - Natural Rubber Pacifier Twin Pack $23.50 NZD
Blush Night / Size 1 (0-6 Months) Sage Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months) Stone Blue Night / Size 1 (0-6 Months)
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$30.00 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $30.00 NZD $39.95 NZD
Frankie / 0-3 Months (38-42cm) Autumn Peony / 6-12 Months (46-50cm) Faith / 3-6 Months (42-46cm) Pippa / 1-3 Years (50-54cm) Freya / 1-3 Years (50-54cm) Lucy / 6-12 Months (46-50cm) Charliee / 3-6 Months (42-46cm) Gwen / 0-3 Months (38-42cm) Sammy / 0-3 Months (38-42cm) Alice / 3-6 Months (42-46cm)
Zazu - Wally Night Light & Melody Projector

Zazu - Wally Night Light & Melody Projector

$54.95 NZD
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Zazu - Wally Night Light & Melody Projector $54.95 NZD
Grey Pink Blue
Sale
Bibado - Highchair Coverall Bib with Short Sleeves

Bibado - Highchair Coverall Bib with Short Sleeves

$25.96 NZD $39.95 NZD
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Bibado - Highchair Coverall Bib with Short Sleeves $25.96 NZD $39.95 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Bumbo 3-in-1 Multi Seat

Bumbo 3-in-1 Multi Seat

$139.99 NZD
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Bumbo 3-in-1 Multi Seat $139.99 NZD
Slate Grey Mimosa Powder Blue Hemlock Green Cradle Pink Cool Grey
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Navy Zazi Jet Zazi Lilac
Sale
Mushie - Fork and Spoon Set

Mushie - Fork and Spoon Set

$14.95 NZD $20.95 NZD
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Mushie - Fork and Spoon Set $14.95 NZD $20.95 NZD
Blush Vanilla
Sale
3 Sprouts - Lunch Bento Box

3 Sprouts - Lunch Bento Box

$19.99 NZD $24.99 NZD
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3 Sprouts - Lunch Bento Box $19.99 NZD $24.99 NZD
Woolbabe - Duvet Sleeved Bag

Woolbabe - Duvet Sleeved Bag

$219.00 NZD
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Woolbabe - Duvet Sleeved Bag $219.00 NZD
Pebble / 6-24 months Tekapo Stars / 6-24 months
Skip Hop - Mini Backpack with Rein

Skip Hop - Mini Backpack with Rein

$44.99 NZD
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Skip Hop - Mini Backpack with Rein $44.99 NZD
Jack N' Jill - Biodegradable Toothbrush

Jack N' Jill - Biodegradable Toothbrush

$6.99 NZD
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Jack N' Jill - Biodegradable Toothbrush $6.99 NZD
Yogasleep - Dreamcenter with Night Light

Yogasleep - Dreamcenter with Night Light

$79.95 NZD
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Yogasleep - Dreamcenter with Night Light $79.95 NZD
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$18.99 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $18.99 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months White / 18-24 months
Constructive Eating - Dinosaur 3 Piece Cutlery Package

Constructive Eating - Dinosaur 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Dinosaur 3 Piece Cutlery Package $24.95 NZD
Bumkins - First Feeding Set

Bumkins - First Feeding Set

$26.95 NZD
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Bumkins - First Feeding Set $26.95 NZD
Clay Sand Tangerine Light Blue Pink Sage
Sale
NUK - Signature Silicone Soother

NUK - Signature Silicone Soother

$6.00 NZD $10.99 NZD
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NUK - Signature Silicone Soother $6.00 NZD $10.99 NZD
Baby Blue / 0-6 Months Magenta / 6-18 Months Navy / 18-36 Months Pink Flowers / 18-36 Months Blue Leaf / 18-36 Months
Mushie - Pearl Teething Bracelet

Mushie - Pearl Teething Bracelet

$27.95 NZD
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Mushie - Pearl Teething Bracelet $27.95 NZD
Soft Lilac Mellow Linen Grey
Moose - See-My-Baby Back Seat Car Mirror

Moose - See-My-Baby Back Seat Car Mirror

$29.99 NZD
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Moose - See-My-Baby Back Seat Car Mirror $29.99 NZD
Sale
Zazu - Soft Toy Comforter with Heartbeat

Zazu - Soft Toy Comforter with Heartbeat

$44.95 NZD $69.95 NZD
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Zazu - Soft Toy Comforter with Heartbeat $44.95 NZD $69.95 NZD
noody-lotion-potion
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
Petite Eats - Mushroom Cup

Petite Eats - Mushroom Cup

$22.95 NZD
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Petite Eats - Mushroom Cup $22.95 NZD
Sand Dusky Rose Sage Pewter Mustard Dusty Lilac
Moose - Ernest Bear Night Light

Moose - Ernest Bear Night Light

$39.95 NZD
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Moose - Ernest Bear Night Light $39.95 NZD
Blue Pink Mustard
Mushie - Silicone Suction Plate

Mushie - Silicone Suction Plate

$39.95 NZD
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Mushie - Silicone Suction Plate $39.95 NZD
Blush Cambridge Blue Natural Stone Dried Thyme Cloudy Mauve
NUK - Toothbrush Training Duo Set

NUK - Toothbrush Training Duo Set

$16.95 NZD
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NUK - Toothbrush Training Duo Set $16.95 NZD
Noody Skincare - Soft Suds

Noody Skincare - Soft Suds

Sold Out
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Noody Skincare - Soft Suds Sold Out