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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$15.00 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $15.00 NZD $29.95 NZD
Duck Egg Powder Rose Sage Marigold Nude Peacock
An ideal learner bottle to transition to after babies come off the bottle.
NUK for Nature Learner Bottle | 150ml

NUK for Nature Learner Bottle | 150ml

$23.95 NZD
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NUK for Nature Learner Bottle | 150ml $23.95 NZD
Nude Sage
Sold Out
moogoo-natural -nappy-balm
Moogoo - Nappy Balm

Moogoo - Nappy Balm

Sold Out
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Moogoo - Nappy Balm Sold Out
Pink children's bib with peppa pig cartoon character pattern on a white background
Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs

Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs

$39.99 NZD
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Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs $39.99 NZD
Peppa Pig George Pig
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Oatmilk Wisteria Hunter Green
BBcino - BambinoCino Cup 240ml

BBcino - BambinoCino Cup 240ml

$26.95 NZD
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BBcino - BambinoCino Cup 240ml $26.95 NZD
Sale
Mushie - Silicone Rainbow Teether

Mushie - Silicone Rainbow Teether

$15.00 NZD $29.95 NZD
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Mushie - Silicone Rainbow Teether $15.00 NZD $29.95 NZD
Pink Cambridge Blue Shifting Sand
Mushie - No Drop Teether

Mushie - No Drop Teether

Sold Out
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Mushie - No Drop Teether Sold Out
Yellow Tradewinds
Bumkins - Silicone Flat Reusable Bags 2pk

Bumkins - Silicone Flat Reusable Bags 2pk

$39.95 NZD
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Bumkins - Silicone Flat Reusable Bags 2pk $39.95 NZD
Pink Lavender Blue Green
Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle

Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle

$74.95 NZD
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Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle $74.95 NZD
Skip Hop - Pronto Changing Station

Skip Hop - Pronto Changing Station

$69.90 NZD
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Skip Hop - Pronto Changing Station $69.90 NZD
Mushie - Kids Mini Backpack

Mushie - Kids Mini Backpack

$68.95 NZD
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Mushie - Kids Mini Backpack $68.95 NZD
Roman Green Blush Natural Fog Tradewinds
build-a-buddy-johnny
John Deere - Build A Buddy - Johnny Tractor

John Deere - Build A Buddy - Johnny Tractor

$21.95 NZD
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John Deere - Build A Buddy - Johnny Tractor $21.95 NZD
Jellystone - Triblox

Jellystone - Triblox

$49.99 NZD
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Jellystone - Triblox $49.99 NZD
Rainbow Jelly Pastel Earth
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$15.00 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $15.00 NZD $24.95 NZD
hydrate-350ml-body-lotion
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

$22.95 NZD
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B.Box Body - Hydrate Body Lotion | 350ml $22.95 NZD
B.Box - Pastel 3 Pack Mini Spoon

B.Box - Pastel 3 Pack Mini Spoon

$14.95 NZD
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B.Box - Pastel 3 Pack Mini Spoon $14.95 NZD
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Strawberry Splash Berry Garden Lucky Days Pop Colourblock Deep Sea Colourblock
A plastic box that kids can sort out coins and tubes into to help with sensory learning and fine motor skills.
Mushie - Coin & Tube Sorting Set

Mushie - Coin & Tube Sorting Set

$39.95 NZD
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Mushie - Coin & Tube Sorting Set $39.95 NZD
The side of the chai baby backpack showing the waterbottle space and the material of the bag.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$64.95 NZD
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Chai Baby Backpack with Front Harness $64.95 NZD
Brown Fox Pink Bunny Backpack Blue Bunny Backpack Beige Dino
Doddl - Non Slip Plate

Doddl - Non Slip Plate

from $26.95 NZD
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Doddl - Non Slip Plate from $26.95 NZD
Babu - Healing Balm

Babu - Healing Balm

Sold Out
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Babu - Healing Balm Sold Out
Boon - Water Bugs Bath Toy

Boon - Water Bugs Bath Toy

$24.95 NZD
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Boon - Water Bugs Bath Toy $24.95 NZD
John Deere - Roll N Go Tractor Torch

John Deere - Roll N Go Tractor Torch

$39.95 NZD
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John Deere - Roll N Go Tractor Torch $39.95 NZD
Little Unicorn - Stretch Knit Fitted Cot Sheet

Little Unicorn - Stretch Knit Fitted Cot Sheet

$54.95 NZD
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Little Unicorn - Stretch Knit Fitted Cot Sheet $54.95 NZD
Pressed Petals Little Unicorn Rainbow Watercolour Rose Dino Friends Frost Green Tan Gingham
Sale
A soft book for babies 3 months and up to learn about feelings.
Lamaze - Feelings Book

Lamaze - Feelings Book

$20.00 NZD $34.95 NZD
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Lamaze - Feelings Book $20.00 NZD $34.95 NZD
Headu - Flashcards Little Boards Read And Write

Headu - Flashcards Little Boards Read And Write

$32.95 NZD
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Headu - Flashcards Little Boards Read And Write $32.95 NZD
Crywolf - Everyday Lunch Bag

Crywolf - Everyday Lunch Bag

$39.95 NZD
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Crywolf - Everyday Lunch Bag $39.95 NZD
Berry Garden Deep Sea Colourblock Lucky Days Pop Colourblock Strawberry Splash
Roll of railroad track-themed tape with two boxes on a white background
Zazi - Track Tape

Zazi - Track Tape

$14.95 NZD
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Zazi - Track Tape $14.95 NZD
Step stool with a grey top and beige bottom on a white background.
LUMA - Step Stool

LUMA - Step Stool

$34.95 NZD
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LUMA - Step Stool $34.95 NZD
Iron Blue Blossom Pink Olive Desert Taupe Silk Oat
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
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Baby First - Cot Flannelette Sheet Set $42.00 NZD
chest-care
Absolute Essential - Chest Care

Absolute Essential - Chest Care

$39.95 NZD
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Absolute Essential - Chest Care $39.95 NZD
Sale
Skip Hop - Stroll & Connect Child Cup Holder

Skip Hop - Stroll & Connect Child Cup Holder

$29.95 NZD $39.95 NZD
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Skip Hop - Stroll & Connect Child Cup Holder $29.95 NZD $39.95 NZD
Q Life - Pain Ease Drops

Q Life - Pain Ease Drops

Sold Out
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Q Life - Pain Ease Drops Sold Out
Q Life - Feva Ease Drops

Q Life - Feva Ease Drops

$34.95 NZD
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Q Life - Feva Ease Drops $34.95 NZD
Mushie - Sealife Bath Play Set

Mushie - Sealife Bath Play Set

$52.95 NZD
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Mushie - Sealife Bath Play Set $52.95 NZD
Medescan - L'il Booger Buster

Medescan - L'il Booger Buster

$99.95 NZD
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Medescan - L'il Booger Buster $99.95 NZD
Sinchies Child Safe Anti-choke lids (5 pack)

Sinchies Child Safe Anti-choke lids (5 pack)

$10.95 NZD
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Sinchies Child Safe Anti-choke lids (5 pack) $10.95 NZD
Sinchies - Reusable Silicone Food Pouches

Sinchies - Reusable Silicone Food Pouches

$22.95 NZD
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Sinchies - Reusable Silicone Food Pouches $22.95 NZD
Pink toilet seat cover on a white background
LUMA - Toilet Seat

LUMA - Toilet Seat

$34.95 NZD
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LUMA - Toilet Seat $34.95 NZD
Iron Blue Blossom Pink Olive Desert Taupe Silk Oat
ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet

ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet

$84.95 NZD
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ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet $84.95 NZD
Daisy Sprinkle Caramel Grid
Melii - Luxe Silicone Food Cups

Melii - Luxe Silicone Food Cups

$14.95 NZD
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Melii - Luxe Silicone Food Cups $14.95 NZD
Sale
Play & Go - Soft Flowers Mat

Play & Go - Soft Flowers Mat

$89.95 NZD $132.95 NZD
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Play & Go - Soft Flowers Mat $89.95 NZD $132.95 NZD
MushieRocketRattle
Mushie - Rocket Rattle Teether

Mushie - Rocket Rattle Teether

$34.95 NZD
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Mushie - Rocket Rattle Teether $34.95 NZD
immune-care-essential-oil-blend
Absolute Essential - Immune Care 10ml

Absolute Essential - Immune Care 10ml

$32.95 NZD
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Absolute Essential - Immune Care 10ml $32.95 NZD
Sale
Moogoo - Baby Fast-Absorbing Lotion with Ceramides

Moogoo - Baby Fast-Absorbing Lotion with Ceramides

$15.95 NZD $24.95 NZD
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Moogoo - Baby Fast-Absorbing Lotion with Ceramides $15.95 NZD $24.95 NZD
Sale
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$25.00 NZD $39.95 NZD
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Little Difference - A3 Nursery Prints $25.00 NZD $39.95 NZD
Sale
Lamaze - Soft Sorter

Lamaze - Soft Sorter

$39.95 NZD $49.95 NZD
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Lamaze - Soft Sorter $39.95 NZD $49.95 NZD