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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$55.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $55.95 NZD
Pink Blue Silver
Mushie - Square Dinnerware Set of 2

Mushie - Square Dinnerware Set of 2

$36.80 NZD
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Mushie - Square Dinnerware Set of 2 $36.80 NZD
Blush Plate Ivory Plate Sage Plate Cloud Plate
Constructive Eating - Dinosaur Plate

Constructive Eating - Dinosaur Plate

$29.95 NZD
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Constructive Eating - Dinosaur Plate $29.95 NZD
Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

$84.95 NZD
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Love To Dream - Swaddle Up Transitional Suit 1.0 Tog $84.95 NZD
Sale
chocolicious-super-smoothie
Petite Eats - Chocolicious Superfood Smoothie Mix 130g

Petite Eats - Chocolicious Superfood Smoothie Mix 130g

$22.95 NZD $29.95 NZD
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Petite Eats - Chocolicious Superfood Smoothie Mix 130g $22.95 NZD $29.95 NZD
Boon - Bubble Dipper

Boon - Bubble Dipper

$19.50 NZD
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Boon - Bubble Dipper $19.50 NZD
Sale
Bumkins - Silicone Bib

Bumkins - Silicone Bib

$11.95 NZD $22.95 NZD
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Bumkins - Silicone Bib $11.95 NZD $22.95 NZD
Bumkins - Super Suction Silicone Grip Dish with Lid

Bumkins - Super Suction Silicone Grip Dish with Lid

$36.95 NZD
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Bumkins - Super Suction Silicone Grip Dish with Lid $36.95 NZD
Blue Lavender Grey Pink
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$29.95 NZD
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Jellystone - Colour Wheel $29.95 NZD
Mushie - Silicone Baby Feeding Spoons

Mushie - Silicone Baby Feeding Spoons

$29.95 NZD
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Mushie - Silicone Baby Feeding Spoons $29.95 NZD
Blush Pink Cloudy Mauve IndianRed Cambridge Blue/ Shifting Sand Dried Thyme Natural SeaGreen
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Blue Luxe Pink Blue Pink
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

$22.95 NZD
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The Nude Alchemist - Chest Rub $22.95 NZD
cleanse-350ml-hair-and-body-wash
B.Box Body - Cleanse Hair and Body Wash | 350ml

B.Box Body - Cleanse Hair and Body Wash | 350ml

$22.95 NZD
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B.Box Body - Cleanse Hair and Body Wash | 350ml $22.95 NZD
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink
Sale
Fabelab - Buddy Bears Organic

Fabelab - Buddy Bears Organic

$38.00 NZD $58.00 NZD
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Fabelab - Buddy Bears Organic $38.00 NZD $58.00 NZD
Bunny LightGray Unicorn Ivory Fox Clay
Sale
Fabelab - Baby Cuddly Doll

Fabelab - Baby Cuddly Doll

$19.90 NZD $31.90 NZD
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Fabelab - Baby Cuddly Doll $19.90 NZD $31.90 NZD
Olive Cinnamon Blue Spruce Ochre Peru
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$25.00 NZD $42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $25.00 NZD $42.95 NZD
0-3 Months (38-42cm) / Sydney 3-6 Months (42-46cm) / Frances Flax
Sale
garden-greens-100g
Petite Eats - Garden Greens Instant Puree Powder 100g

Petite Eats - Garden Greens Instant Puree Powder 100g

$15.95 NZD $19.95 NZD
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Petite Eats - Garden Greens Instant Puree Powder 100g $15.95 NZD $19.95 NZD
Mushie - Stacking Ring Towers

Mushie - Stacking Ring Towers

$44.95 NZD
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Mushie - Stacking Ring Towers $44.95 NZD
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$29.95 NZD $43.95 NZD
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Mushie - Lovey Blanket $29.95 NZD $43.95 NZD
Natural Pink Tradewinds Primrose Pink
Matchstick Monkey - Teething Starter Set

Matchstick Monkey - Teething Starter Set

$34.95 NZD
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Matchstick Monkey - Teething Starter Set $34.95 NZD
Sale
Babu - Organic Fitted Cot Sheet

Babu - Organic Fitted Cot Sheet

$55.00 NZD $65.00 NZD
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Babu - Organic Fitted Cot Sheet $55.00 NZD $65.00 NZD
Rainbow Teal / Standard 76cm x 138cm White / Standard 76cm x 138cm
Sale
Skip Hop - Smart Serve Plate & Bowl

Skip Hop - Smart Serve Plate & Bowl

$20.00 NZD $26.90 NZD
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Skip Hop - Smart Serve Plate & Bowl $20.00 NZD $26.90 NZD
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$49.95 NZD
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Lässig - Tiny Backpack $49.95 NZD
Lassig Excavator Lassig Tractor Lassig Racoon Lassig Fox Lassig Lion Lassig Chinchilla Lassig Dino Green Lassig Bunny
Classical Child - Silicone Toy Boat Set

Classical Child - Silicone Toy Boat Set

$29.95 NZD
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Classical Child - Silicone Toy Boat Set $29.95 NZD
Sale
Bumkins - Little Dippers

Bumkins - Little Dippers

$15.00 NZD $26.95 NZD
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Bumkins - Little Dippers $15.00 NZD $26.95 NZD
Blue Grey Pink Red
Sale
Beetl - Baby Cream

Beetl - Baby Cream

$42.95 NZD $49.95 NZD
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Beetl - Baby Cream $42.95 NZD $49.95 NZD
Sale
Brolly Sheets - Snazzipants All in One Cloth Nappy

Brolly Sheets - Snazzipants All in One Cloth Nappy

$12.47 NZD $24.95 NZD
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Brolly Sheets - Snazzipants All in One Cloth Nappy $12.47 NZD $24.95 NZD
Matchstick Monkey - Flat Face Teether & Soother Clip

Matchstick Monkey - Flat Face Teether & Soother Clip

$19.99 NZD
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Matchstick Monkey - Flat Face Teether & Soother Clip $19.99 NZD
Grey Giraffe Lion yellow
Sale
Petite Eats - Hooded Towel and Washcloth Sets

Petite Eats - Hooded Towel and Washcloth Sets

$35.00 NZD $59.95 NZD
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Petite Eats - Hooded Towel and Washcloth Sets $35.00 NZD $59.95 NZD
Mushie - Ball Teether

Mushie - Ball Teether

$27.99 NZD
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Mushie - Ball Teether $27.99 NZD
Dove Grey Dried Thyme Tradewinds Woodchuck Shifting Sand
Love To Dream - Sleeping Bag 1.0 Tog

Love To Dream - Sleeping Bag 1.0 Tog

from $94.95 NZD
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Love To Dream - Sleeping Bag 1.0 Tog from $94.95 NZD
B.BoxSpoutCupBlush
B.Box - Spout Cup

B.Box - Spout Cup

$16.95 NZD
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B.Box - Spout Cup $16.95 NZD
Sage Blush Ocean
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

$64.95 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat $64.95 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
Bumbo - Step n' Potty

Bumbo - Step n' Potty

$89.95 NZD
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Bumbo - Step n' Potty $89.95 NZD
Cradle Pink Powder Blue Cool Grey
Sale
Constructive Eating - Constructive Baby Set

Constructive Eating - Constructive Baby Set

$34.95 NZD $54.95 NZD
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Constructive Eating - Constructive Baby Set $34.95 NZD $54.95 NZD
Teal Yellow
Sale
Boon - Platter 3 Pack

Boon - Platter 3 Pack

$19.99 NZD $32.00 NZD
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Boon - Platter 3 Pack $19.99 NZD $32.00 NZD
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD
Sale
B.Box - Bowl + Straw

B.Box - Bowl + Straw

$11.49 NZD $22.99 NZD
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B.Box - Bowl + Straw $11.49 NZD $22.99 NZD
Banana Split Bubblegum Tutti Frutti
Headu - My First Words

Headu - My First Words

$32.95 NZD
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Headu - My First Words $32.95 NZD
Sale
NUK - Plate with Lid

NUK - Plate with Lid

$11.99 NZD $22.99 NZD
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NUK - Plate with Lid $11.99 NZD $22.99 NZD
garden-greens-20g
Petite Eats - Garden Greens Instant Puree Powder 20g

Petite Eats - Garden Greens Instant Puree Powder 20g

Sold Out
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Petite Eats - Garden Greens Instant Puree Powder 20g Sold Out
beet-berry-fusion-20g
Petite Eats - Beet & Berry Instant Puree Powder 20g

Petite Eats - Beet & Berry Instant Puree Powder 20g

Sold Out
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Petite Eats - Beet & Berry Instant Puree Powder 20g Sold Out
quinoa-super-cereal-petite-eats
Petite Eats - Quinoa Super Cereal 250g

Petite Eats - Quinoa Super Cereal 250g

Sold Out
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Petite Eats - Quinoa Super Cereal 250g Sold Out
Sale
mango-tango-100g
Petite Eats - Mango Tango Instant Puree Powder 100g

Petite Eats - Mango Tango Instant Puree Powder 100g

$15.95 NZD $19.95 NZD
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Petite Eats - Mango Tango Instant Puree Powder 100g $15.95 NZD $19.95 NZD
Sale
veggie-medley-100g
Petite Eats - Veggie Medley Instant Puree Powder 100g

Petite Eats - Veggie Medley Instant Puree Powder 100g

$15.95 NZD $19.95 NZD
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Petite Eats - Veggie Medley Instant Puree Powder 100g $15.95 NZD $19.95 NZD
ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

$69.95 NZD
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ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog $69.95 NZD
Sunny / 3-12 Months Blue Ocean / 3-12 Months