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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

road-tape-zazi
Zazi - Road Tape

Zazi - Road Tape

$14.95 NZD
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Zazi - Road Tape $14.95 NZD
Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

from $59.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog from $59.99 NZD
Peach Pink / 6-12 Months / Band
The Nude Alchemist - Eczema Relief 50g

The Nude Alchemist - Eczema Relief 50g

$26.95 NZD
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The Nude Alchemist - Eczema Relief 50g $26.95 NZD
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $23.95 NZD
Chamomile / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
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B.Box - Silicone Snack Cups $17.95 NZD
Forest Ocean Berry
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Sage Ocean Blush
Sale
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$17.99 NZD $25.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $17.99 NZD $25.95 NZD
Marble
Crane - Cool Mist Humidifier + Aroma Diffuser

Crane - Cool Mist Humidifier + Aroma Diffuser

$89.95 NZD
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Crane - Cool Mist Humidifier + Aroma Diffuser $89.95 NZD
Sale
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $23.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $18.95 NZD $23.95 NZD
Clumsy Hans / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Little Mermaid / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Brown teddy bear with a brown bow on a white background
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

from $59.99 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder from $59.99 NZD
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

Sold Out
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NUK - Fresh Foods Mini Ice Lollies Sold Out
Petite Eats - Sippy Cup

Petite Eats - Sippy Cup

$39.95 NZD
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Petite Eats - Sippy Cup $39.95 NZD
Petal Sand Fern Cacao
ErgoPouch - Sleep Suit and Bag 0.3 Tog

ErgoPouch - Sleep Suit and Bag 0.3 Tog

$69.95 NZD
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ErgoPouch - Sleep Suit and Bag 0.3 Tog $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Honey Bee / 3-12 Months Critters / 3-12 Months
An orange plastic plate with a built-in lid, featuring black text reading 'CONSTRUCTIVE EATING' around the rim and directional arrows and labels for fingers, pusher, and palms.
Constructive Eating - Construction Plate

Constructive Eating - Construction Plate

$32.95 NZD
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Constructive Eating - Construction Plate $32.95 NZD
Sale
Sleepytot - Silicone Dummy Holder Pacifier Case

Sleepytot - Silicone Dummy Holder Pacifier Case

$9.99 NZD $22.95 NZD
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Sleepytot - Silicone Dummy Holder Pacifier Case $9.99 NZD $22.95 NZD
Navy White
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

from $18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks from $18.95 NZD
Honeysticks - Bath Drops

Honeysticks - Bath Drops

$25.95 NZD
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Honeysticks - Bath Drops $25.95 NZD
Moose - Cut-Proof Toddler Safety Harness

Moose - Cut-Proof Toddler Safety Harness

$34.99 NZD
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Moose - Cut-Proof Toddler Safety Harness $34.99 NZD
Aqua Blue Red
ErgoPouch - Sheeting Sleep Bag 0.3 Tog

ErgoPouch - Sheeting Sleep Bag 0.3 Tog

$69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog $69.95 NZD
Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Blue Ocean / 8-24 Months Sunny / 8-24 Months
Banz Carewear - Protective Earmuffs for 2+

Banz Carewear - Protective Earmuffs for 2+

$54.95 NZD
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Banz Carewear - Protective Earmuffs for 2+ $54.95 NZD
Grey Pink Blue Aqua Black Purple Lime Green Dark Green
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$12.47 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $12.47 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
zazi-super-loop-sage
Zazi - Super Loop

Zazi - Super Loop

Sold Out
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Zazi - Super Loop Sold Out
Sky Sage
Sale
Baby Loves Sleep - Toddler Suit Warm 2.0 Tog - CLEARANCE

Baby Loves Sleep - Toddler Suit Warm 2.0 Tog - CLEARANCE

$69.99 NZD $85.99 NZD
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Baby Loves Sleep - Toddler Suit Warm 2.0 Tog - CLEARANCE $69.99 NZD $85.99 NZD
Peach Pink Cool Grey
Sale
Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

$31.14 NZD $51.90 NZD
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Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle $31.14 NZD $51.90 NZD
Sleepytot - Soft Silicone Toddler Cup Twin Set

Sleepytot - Soft Silicone Toddler Cup Twin Set

$18.95 NZD
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Sleepytot - Soft Silicone Toddler Cup Twin Set $18.95 NZD
Blue Pink Green Mustard
Brolly Sheets -Snazzi Pants Day Trainers - Organic

Brolly Sheets -Snazzi Pants Day Trainers - Organic

$19.95 NZD
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Brolly Sheets -Snazzi Pants Day Trainers - Organic $19.95 NZD
Dino Dash / 1-2 Years Sprouty Sprout / 1-2 Years Sparkle Squad / 1-2 Years Hazy Daze / 1-2 Years Sprout / 1-2 Years Pink Bubblegum / 1-2 Years
Brolly Sheets - Kids Car Seat Protection

Brolly Sheets - Kids Car Seat Protection

$19.95 NZD
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Brolly Sheets - Kids Car Seat Protection $19.95 NZD
Black Grey Navy
Petite Eats - First Tastes Feeder

Petite Eats - First Tastes Feeder

$24.95 NZD
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Petite Eats - First Tastes Feeder $24.95 NZD
Petite Fern Petal Breeze Sand
Doddl - Toddler Cutlery Case

Doddl - Toddler Cutlery Case

$19.95 NZD
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Doddl - Toddler Cutlery Case $19.95 NZD
350mL iNSULATED B.BOX BOTTLE IN LATTE
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
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B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Winnie the Pooh Bambi Lion King Latte Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
NUK - Action Cup with Drinking Straw 230ml

NUK - Action Cup with Drinking Straw 230ml

$18.99 NZD
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NUK - Action Cup with Drinking Straw 230ml $18.99 NZD
Pink Yellow Green
Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Sold Out
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Nail Snail - Baby Nail Trimmer 3-in-1 Tool Sold Out
Solar Buddie + SavviSand Bundle Deal

Solar Buddie + SavviSand Bundle Deal

$55.95 NZD
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Solar Buddie + SavviSand Bundle Deal $55.95 NZD
Sale
Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE

Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE

$18.99 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE $18.99 NZD $39.95 NZD
Gwen / 3-6 Months (42-46cm) Sammy / 1-3 Years (50-54cm)
child-immune-care-essential-oil-blend
Absolute Essential - Child Immune Care Oil 10ml

Absolute Essential - Child Immune Care Oil 10ml

$29.95 NZD
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Absolute Essential - Child Immune Care Oil 10ml $29.95 NZD
Frigg - Latex Pacifier Twin Pack | Fairytale Collection

Frigg - Latex Pacifier Twin Pack | Fairytale Collection

$23.95 NZD
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Frigg - Latex Pacifier Twin Pack | Fairytale Collection $23.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months) Snow Queen/Princess and the Pea / Size 1 (0-6 months)
silicone-fresh-food-feeder-lullaby-blue
B.Box - Silicone Fresh Food Feeder

B.Box - Silicone Fresh Food Feeder

$16.99 NZD
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B.Box - Silicone Fresh Food Feeder $16.99 NZD
Peony Lullaby Blue Blush Sage
noody-lotion-potion
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
Sale
Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

$9.95 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE) $9.95 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years)
lunch-tub-berry
B.Box - Lunch Tub

B.Box - Lunch Tub

$16.95 NZD
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B.Box - Lunch Tub $16.95 NZD
Ocean Forest Berry
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Sold Out
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine Sold Out
MooGoo - 2-in-1 Natural Bubbly Wash

MooGoo - 2-in-1 Natural Bubbly Wash

$21.95 NZD
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MooGoo - 2-in-1 Natural Bubbly Wash $21.95 NZD
NUK - Trainer Cup 230ml

NUK - Trainer Cup 230ml

$22.99 NZD
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NUK - Trainer Cup 230ml $22.99 NZD
Zebra Frog Penguin
snack-tubs-berry
B.Box - Snack Tub

B.Box - Snack Tub

$24.95 NZD
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B.Box - Snack Tub $24.95 NZD
Ocean Forest Berry
Constructive Eating - Dinosaur Placemat

Constructive Eating - Dinosaur Placemat

$9.99 NZD
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Constructive Eating - Dinosaur Placemat $9.99 NZD
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton - HALF PRICE

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton - HALF PRICE

$25.00 NZD $49.99 NZD
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Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton - HALF PRICE $25.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
Q Life - Snot Drops

Q Life - Snot Drops

$34.95 NZD
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Q Life - Snot Drops $34.95 NZD