Black Friday Sale 20% off most non sale items - no code needed, for a limited time!

BLACK FRIDAY SALE - 20% off most non sale items* Limited stock. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Boon - Bubble Dipper

Boon - Bubble Dipper

$19.50 NZD
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Boon - Bubble Dipper $19.50 NZD
Sale
ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

$55.96 NZD $69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance $55.96 NZD $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 8-24 Months Honey Bee / 8-24 Months
QLife Immune Drops
Q Life - Immune Drops

Q Life - Immune Drops

$34.95 NZD
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Q Life - Immune Drops $34.95 NZD
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink
Sale
Fabelab - Buddy Bears Organic

Fabelab - Buddy Bears Organic

$29.95 NZD $59.95 NZD
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Fabelab - Buddy Bears Organic $29.95 NZD $59.95 NZD
Sinchies - Reusable Silicone Food Pouches

Sinchies - Reusable Silicone Food Pouches

$22.95 NZD
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Sinchies - Reusable Silicone Food Pouches $22.95 NZD
My Carry Potty - My Little Trainer Seat

My Carry Potty - My Little Trainer Seat

$39.99 NZD
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My Carry Potty - My Little Trainer Seat $39.99 NZD
Pearl Grey Blush Pink Sage Green
Yogasleep - Light To Rise

Yogasleep - Light To Rise

$99.95 NZD
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Yogasleep - Light To Rise $99.95 NZD
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$29.95 NZD $43.95 NZD
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Mushie - Lovey Blanket $29.95 NZD $43.95 NZD
Natural Pink Tradewinds Primrose Pink
Frog and rainbow nuk space soother made for babies ages 0-6months with sensitive skin.
NUK - Space Silicone Soother

NUK - Space Silicone Soother

$15.95 NZD
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NUK - Space Silicone Soother $15.95 NZD
Sale
Lamington - Merino Wool Cable Tights

Lamington - Merino Wool Cable Tights

from $34.95 NZD $39.95 NZD
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Lamington - Merino Wool Cable Tights from $34.95 NZD $39.95 NZD
6-12 Months / Grey Marle 6-12 Months / Cherry Blossom 6-12 Months / Oatmeal
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$29.95 NZD
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Jellystone - Colour Wheel $29.95 NZD
Sale
Fabelab - Baby Cuddly Doll

Fabelab - Baby Cuddly Doll

$15.00 NZD $31.90 NZD
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Fabelab - Baby Cuddly Doll $15.00 NZD $31.90 NZD
Blue Spruce
Mushie - Stacking Ring Towers

Mushie - Stacking Ring Towers

$44.95 NZD
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Mushie - Stacking Ring Towers $44.95 NZD
Mushie - Ball Teether

Mushie - Ball Teether

$27.99 NZD
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Mushie - Ball Teether $27.99 NZD
Dove Grey Dried Thyme Tradewinds Woodchuck Shifting Sand
Sale
Bumkins - Little Dippers

Bumkins - Little Dippers

$15.00 NZD $26.95 NZD
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Bumkins - Little Dippers $15.00 NZD $26.95 NZD
Grey Red Pink Blue
Nestling - Out & About Change Mat

Nestling - Out & About Change Mat

$24.95 NZD
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Nestling - Out & About Change Mat $24.95 NZD
Pink Ditsy Moss Check Grey Stripe Oat Sunshine Black Surfs Up Whales
Matchstick Monkey - Teething Starter Set

Matchstick Monkey - Teething Starter Set

$34.95 NZD
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Matchstick Monkey - Teething Starter Set $34.95 NZD
Love To Dream - Sleeping Bag 1.0 Tog

Love To Dream - Sleeping Bag 1.0 Tog

from $94.95 NZD
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Love To Dream - Sleeping Bag 1.0 Tog from $94.95 NZD
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

$64.95 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat $64.95 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$165.00 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $165.00 NZD
Blinky Space Blinky Silver Blinky-Milk
Sale
Babu - Organic Fitted Cot Sheet

Babu - Organic Fitted Cot Sheet

$45.00 NZD $65.00 NZD
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Babu - Organic Fitted Cot Sheet $45.00 NZD $65.00 NZD
Rainbow Teal / Standard 76cm x 138cm
A light pink silicone tumbler that can hold up to 265mls. Perfect for children ages 1-8. Comes with a sippy straw and a chunky handle.
Melii - Kids Silicone Tumbler | 265ml

Melii - Kids Silicone Tumbler | 265ml

$17.95 NZD
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Melii - Kids Silicone Tumbler | 265ml $17.95 NZD
Grey Blue Pink
FarminFriendsAssortment
John Deere - Farmin Friends

John Deere - Farmin Friends

$22.00 NZD
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John Deere - Farmin Friends $22.00 NZD
Green Yellow
Q Life Teeth Ease Drops
Q Life - Teeth Ease

Q Life - Teeth Ease

$34.95 NZD
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Q Life - Teeth Ease $34.95 NZD
Matchstick Monkey - Flat Face Teether & Soother Clip

Matchstick Monkey - Flat Face Teether & Soother Clip

$19.99 NZD
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Matchstick Monkey - Flat Face Teether & Soother Clip $19.99 NZD
Grey Giraffe Lion yellow
Sale
Jellystone - Star Teether

Jellystone - Star Teether

$9.95 NZD $17.95 NZD
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Jellystone - Star Teether $9.95 NZD $17.95 NZD
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD
nourish-150ml-body-and-bath-oil-eczema
B.Box Body - Nourish Body and Bath Oil | 150ml

B.Box Body - Nourish Body and Bath Oil | 150ml

Sold Out
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B.Box Body - Nourish Body and Bath Oil | 150ml Sold Out
Grin - Kids Natural Toothpaste with Fluoride 70g

Grin - Kids Natural Toothpaste with Fluoride 70g

$6.95 NZD
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Grin - Kids Natural Toothpaste with Fluoride 70g $6.95 NZD
Melii - Pacifier Pod

Melii - Pacifier Pod

from $9.95 NZD
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Melii - Pacifier Pod from $9.95 NZD
Pink / 1 Pack Blue / 1 Pack
Mushie - Teething Bracelet Flower

Mushie - Teething Bracelet Flower

$27.99 NZD
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Mushie - Teething Bracelet Flower $27.99 NZD
deep-sleep-essential-oil-blend
Absolute Essential - Deep Sleep Essential Oil 10ml

Absolute Essential - Deep Sleep Essential Oil 10ml

$34.95 NZD
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Absolute Essential - Deep Sleep Essential Oil 10ml $34.95 NZD
An ideal learner bottle to transition to after babies come off the bottle.
NUK for Nature Learner Bottle | 150ml

NUK for Nature Learner Bottle | 150ml

$23.95 NZD
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NUK for Nature Learner Bottle | 150ml $23.95 NZD
Nude Sage
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Strawberry Splash Berry Garden Lucky Days Deep Sea Colourblock Pop Colourblock
Green and white patterned baby blanket with an award badge on a white background
Zazi - Messy Mats

Zazi - Messy Mats

$95.00 NZD
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Zazi - Messy Mats $95.00 NZD
Pink children's bib with peppa pig cartoon character pattern on a white background
Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs

Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs

$39.99 NZD
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Bibado - Peppa Pig and George Pig Long Sleeve Coverall Bibs $39.99 NZD
Peppa Pig George Pig
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$84.71 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $84.71 NZD $112.95 NZD
Berries / 3-12 Months Doggos / 3-12 Months
Doddl - 2-in-1 Suction Bowl

Doddl - 2-in-1 Suction Bowl

$29.95 NZD
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Doddl - 2-in-1 Suction Bowl $29.95 NZD
Pipes
Boon - Pipes Bath Toy

Boon - Pipes Bath Toy

$35.95 NZD
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Boon - Pipes Bath Toy $35.95 NZD
A set of 4 mould free bath toys for kids to play with in the bath.
Mushie - Vehicles Bath Play Set

Mushie - Vehicles Bath Play Set

Sold Out
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Mushie - Vehicles Bath Play Set Sold Out
B.Box - Fill & Feed

B.Box - Fill & Feed

$29.95 NZD
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B.Box - Fill & Feed $29.95 NZD
Blush Lullaby Blue Peony Sage
This blue NUK Mini Magic Cup has a spill-proof 360° drinking rim, ergonomic handles, and a 160ml capacity, making it perfect for children 6+ months.
NUK - Mini Magic Cup | 160ml

NUK - Mini Magic Cup | 160ml

$22.95 NZD
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NUK - Mini Magic Cup | 160ml $22.95 NZD
Red Blue Green
soothe-350ml-soap-free-mineral-bath-soak
B.Box Body - Soothe Soap Free Mineral Soak l 350ml

B.Box Body - Soothe Soap Free Mineral Soak l 350ml

$22.95 NZD
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B.Box Body - Soothe Soap Free Mineral Soak l 350ml $22.95 NZD
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Wisteria Hunter Green Oatmilk
milton-surface-spray
Milton - Antibacterial Surface Spray 500ml

Milton - Antibacterial Surface Spray 500ml

Sold Out
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Milton - Antibacterial Surface Spray 500ml Sold Out
Headu - My First Words

Headu - My First Words

$32.95 NZD
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Headu - My First Words $32.95 NZD
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$15.00 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $15.00 NZD $29.95 NZD
Duck Egg Powder Rose Sage Marigold Nude Peacock