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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
Constructive Eating - Fairy Garden Placemat

Constructive Eating - Fairy Garden Placemat

$9.95 NZD
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Constructive Eating - Fairy Garden Placemat $9.95 NZD
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

$99.95 NZD
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker $99.95 NZD
Sale
Petite Eats - Suction Lion Plate

Petite Eats - Suction Lion Plate

$15.00 NZD $24.95 NZD
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Petite Eats - Suction Lion Plate $15.00 NZD $24.95 NZD
Mushie - Training Toothbrush

Mushie - Training Toothbrush

$27.99 NZD
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Mushie - Training Toothbrush $27.99 NZD
Flower / Soft Lilac Flower / Blush Flower / Pale Daffodil Star / Shifting Sand Star / Tradewinds Star / Cambridge Blue
Love to Dream - Sleep Suit Extra Warm 3.5 Tog

Love to Dream - Sleep Suit Extra Warm 3.5 Tog

$145.00 NZD
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Love to Dream - Sleep Suit Extra Warm 3.5 Tog $145.00 NZD
South Pole / 6-12 Months (Size 0) White / 24-36 Months (Size 2)
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$21.95 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $21.95 NZD $41.95 NZD
Thomas / 0-3 Months (38-42cm) Melody / 0-3 Months (38-42cm) Ralph / 0-3 Months (38-42cm) Gloria / 0-3 Months (38-42cm)
Crane - Drop Cool Mist Humidifier 3.75L

Crane - Drop Cool Mist Humidifier 3.75L

$99.95 NZD
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Crane - Drop Cool Mist Humidifier 3.75L $99.95 NZD
Sage Clear White
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$18.95 NZD
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NUK for Nature Latex Soother Twin Pack $18.95 NZD
Olive / 0-6 Months Cream / 6-18 Months Rust / 0-6 Months
Matchstick Monkey Multi-Use Product Holder

Matchstick Monkey Multi-Use Product Holder

$12.95 NZD
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Matchstick Monkey Multi-Use Product Holder $12.95 NZD
Blue Green
Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

$12.95 NZD
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Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack $12.95 NZD
Sale
3 Sprouts - Reusable Snack Bag 2 pack

3 Sprouts - Reusable Snack Bag 2 pack

$7.99 NZD $10.99 NZD
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3 Sprouts - Reusable Snack Bag 2 pack $7.99 NZD $10.99 NZD
NUK - Space Night Silicone Soother

NUK - Space Night Silicone Soother

$17.95 NZD
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NUK - Space Night Silicone Soother $17.95 NZD
Blue / 0-6 Months Pink / 0-6 Months Grey / 18-36 Months
Sale
Haakaa - Bendy Silicone Cutlery Set

Haakaa - Bendy Silicone Cutlery Set

$16.99 NZD $21.99 NZD
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Haakaa - Bendy Silicone Cutlery Set $16.99 NZD $21.99 NZD
Rust Grey Bluestone
Banz Carewear - Protective Case for Earmuffs - Under 2Y

Banz Carewear - Protective Case for Earmuffs - Under 2Y

$19.99 NZD
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Banz Carewear - Protective Case for Earmuffs - Under 2Y $19.99 NZD
Black Aqua Blue
Zazi - Suction Dippy Chick

Zazi - Suction Dippy Chick

$11.95 NZD
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Zazi - Suction Dippy Chick $11.95 NZD
Vanilla Yolk
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$29.95 NZD
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Constructive Eating - Fairy Garden Plate $29.95 NZD
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$39.95 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $39.95 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $35.00 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $35.00 NZD
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$21.95 NZD
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NUK - First Choice Learner Bottle 150ml $21.95 NZD
Red Green Sky White Boats
NUK - Mini Magic Cup Night Glow 160ml

NUK - Mini Magic Cup Night Glow 160ml

$22.95 NZD
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NUK - Mini Magic Cup Night Glow 160ml $22.95 NZD
Blue Purple
Sale
Marcus & Marcus - Sensory Teether

Marcus & Marcus - Sensory Teether

$7.99 NZD $14.99 NZD
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Marcus & Marcus - Sensory Teether $7.99 NZD $14.99 NZD
Sale
Brolly Sheets - Cot Pad with Wings

Brolly Sheets - Cot Pad with Wings

$22.95 NZD $32.95 NZD
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Brolly Sheets - Cot Pad with Wings $22.95 NZD $32.95 NZD
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$26.95 NZD
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Matchstick Monkey - Animal Teether $26.95 NZD
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Sale
Mushie - Silicone Suction Bowl

Mushie - Silicone Suction Bowl

$19.50 NZD $29.50 NZD
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Mushie - Silicone Suction Bowl $19.50 NZD $29.50 NZD
Blush Cloudy Mauve Natural
Headu - Montessori Touch ABC

Headu - Montessori Touch ABC

$32.95 NZD
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Headu - Montessori Touch ABC $32.95 NZD
Headu - Montessori Emotions & Actions Flashcards

Headu - Montessori Emotions & Actions Flashcards

$32.95 NZD
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Headu - Montessori Emotions & Actions Flashcards $32.95 NZD
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $24.95 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$11.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $11.95 NZD $24.95 NZD
Sunshine / 6-12 Months Retro Surfing / 6-12 Months
Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

$129.95 NZD
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Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine $129.95 NZD
Clear Sage
Sale
Bumkins - Silicone Teething Charms

Bumkins - Silicone Teething Charms

$12.95 NZD $19.95 NZD
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Bumkins - Silicone Teething Charms $12.95 NZD $19.95 NZD
The Natural Patch - SunnyPatch UV Detecting Patch

The Natural Patch - SunnyPatch UV Detecting Patch

$23.95 NZD
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The Natural Patch - SunnyPatch UV Detecting Patch $23.95 NZD
Petite Eats - Full Metal Cutlery Set

Petite Eats - Full Metal Cutlery Set

$29.95 NZD
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Petite Eats - Full Metal Cutlery Set $29.95 NZD
Dawson Dusty Lilac Dusky Rose Mustard Pewter Pistachio Romee Sand Sage
Jellystone - Penguin Wobble

Jellystone - Penguin Wobble

$37.50 NZD
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Jellystone - Penguin Wobble $37.50 NZD
Bubblegum Mint Soft Lilac Black
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$17.95 NZD
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NUK Star Silicone Soother Twin Pack $17.95 NZD
0-2 Months / White Pink 0-2 Months / White Blue 6-18 Months / Pink 6-18 Months / Blue
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$28.95 NZD
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Mushie - Set of 2 Kids Cups $28.95 NZD
Blush Smoke Ivory Woodchuck Mustard Cloud Caramel
Sale
Haakaa - Silicone Divided Plate

Haakaa - Silicone Divided Plate

$16.00 NZD $26.00 NZD
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Haakaa - Silicone Divided Plate $16.00 NZD $26.00 NZD
Bluestone Blush
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

from $19.95 NZD
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Lamington- Crew Merino Socks from $19.95 NZD
Pilot / 0-3 Months Baltic / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Asta / 0-3 Months Squirrel / 0-3 Months Apple / 0-3 Months Thistle / 0-3 Months Baby Berry / 0-3 Months Beau / 0-3 Months Plum / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Candy / 0-3 Months Ted / 0-3 Months Baby Fox / 0-3 Months
Baby Loves Sleep - Sleepy Hugs Original 0.7 Tog Sleep Sack

Baby Loves Sleep - Sleepy Hugs Original 0.7 Tog Sleep Sack

$69.95 NZD
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Baby Loves Sleep - Sleepy Hugs Original 0.7 Tog Sleep Sack $69.95 NZD
Cool Grey / 0-3 Months Minty Bears / 0-3 Months Pinky Bears / 0-3 Months
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
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Yogasleep - Hushh+ $89.95 NZD
Q Life - Grizzly Guts

Q Life - Grizzly Guts

$34.95 NZD
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Q Life - Grizzly Guts $34.95 NZD
Sale
Jellystone - Cuddle Bunny

Jellystone - Cuddle Bunny

$19.95 NZD $27.95 NZD
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Jellystone - Cuddle Bunny $19.95 NZD $27.95 NZD
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Blush Ocean
protect-100ml-nappy-and-barrier-cream
B.Box Body - Protect Nappy and Barrier Cream | 100ml

B.Box Body - Protect Nappy and Barrier Cream | 100ml

$22.95 NZD
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B.Box Body - Protect Nappy and Barrier Cream | 100ml $22.95 NZD
The Nude Alchemist - Insect Repel

The Nude Alchemist - Insect Repel

$21.95 NZD
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The Nude Alchemist - Insect Repel $21.95 NZD
Sale
Petite Eats - Berry Blast Smoothie Mix 130g

Petite Eats - Berry Blast Smoothie Mix 130g

$22.95 NZD $29.95 NZD
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Petite Eats - Berry Blast Smoothie Mix 130g $22.95 NZD $29.95 NZD