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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Sale
Pair of rust sandals with woven design on a white background
Classical Child - Jelly Sandals

Classical Child - Jelly Sandals

$29.99 NZD $39.99 NZD
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Classical Child - Jelly Sandals $29.99 NZD $39.99 NZD
Linen / 20 Rose / 20 Rust / 20 Navy / 20
Set of colorful Melii iceblock moulds on a white background
Melii - 6 Piece Animal Ice Pops

Melii - 6 Piece Animal Ice Pops

$19.95 NZD
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Melii - 6 Piece Animal Ice Pops $19.95 NZD
Clevamama junior pillow with purple label on a white background
Cleva Mama - ClevaFoam Junior Pillow

Cleva Mama - ClevaFoam Junior Pillow

$89.95 NZD
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Cleva Mama - ClevaFoam Junior Pillow $89.95 NZD
Babu - Healing Balm

Babu - Healing Balm

Sold Out
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Babu - Healing Balm Sold Out
Pipes
Boon - Pipes Bath Toy

Boon - Pipes Bath Toy

$35.95 NZD
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Boon - Pipes Bath Toy $35.95 NZD
Nestling - Stainless Steel Lunchbox Dipper Set

Nestling - Stainless Steel Lunchbox Dipper Set

Sold Out
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Nestling - Stainless Steel Lunchbox Dipper Set Sold Out
Dusty Pink Dusty Blue Sage
Pink splat mat with white corner on a white background
All 4 Ella - Recycled Messy Mat

All 4 Ella - Recycled Messy Mat

$25.99 NZD
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All 4 Ella - Recycled Messy Mat $25.99 NZD
Pink Blue Sage
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
Headu - My First Words

Headu - My First Words

$32.95 NZD
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Headu - My First Words $32.95 NZD
Sold Out
Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle

Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle

Sold Out
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Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle Sold Out
Nestling - Stainless Steel Jumbo Bento Box

Nestling - Stainless Steel Jumbo Bento Box

Sold Out
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Nestling - Stainless Steel Jumbo Bento Box Sold Out
Dusty Pink Dusty Blue Sage
Sale
A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. In the colourway petit pretzel.
Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

$99.95 NZD $119.95 NZD
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Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE $99.95 NZD $119.95 NZD
Petit Pretzel / 2-4 Years Bon Appetit / 8-24 Months Berries / 8-24 Months Picnic / 8-24 Months
Help your baby to fall asleep with one of the 14 different pre-programmed melodies, like shushing, heartbeat sound or white noise.
Zazu - Suzy Deluxe Rechargeable Sound Machine

Zazu - Suzy Deluxe Rechargeable Sound Machine

$56.95 NZD
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Zazu - Suzy Deluxe Rechargeable Sound Machine $56.95 NZD
White humidifier with 'Crane' branding on a white background
Crane - Cool Mist Top Fill Humidifier 1.8L - White

Crane - Cool Mist Top Fill Humidifier 1.8L - White

$79.95 NZD
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Crane - Cool Mist Top Fill Humidifier 1.8L - White $79.95 NZD
Stack of three fabric swatches with colorful patterns on a white background
Toddy Towel - Baby, Toddler & Kids Towels

Toddy Towel - Baby, Toddler & Kids Towels

from $49.95 NZD
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Toddy Towel - Baby, Toddler & Kids Towels from $49.95 NZD
Baby - 0 - 2 Years / Sage Baby - 0 - 2 Years / Little Veges Baby - 0 - 2 Years / White Baby - 0 - 2 Years / Salmon Toddler - 18m - 4 Years / Under the Sea Toddler - 18m - 4 Years / Cheeky Bananas Toddler - 18m - 4 Years / Ice Cream Toddler - 18m - 4 Years / Strawberries Kids - 5 - 8 Years / Blueberry
Set of colorful kitchen utensils including a rolling pin, spatula, and whisk on a white background
Melii - 5 Piece Mini Baking Tool Set

Melii - 5 Piece Mini Baking Tool Set

$24.95 NZD
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Melii - 5 Piece Mini Baking Tool Set $24.95 NZD
Sale
Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT

Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT

$195.41 NZD $229.89 NZD
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Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT $195.41 NZD $229.89 NZD
Roll of railroad track-themed tape with two boxes on a white background
Zazi - Track Tape

Zazi - Track Tape

$14.95 NZD
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Zazi - Track Tape $14.95 NZD
LUMA - Toilet Seat

LUMA - Toilet Seat

$34.95 NZD
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LUMA - Toilet Seat $34.95 NZD
Iron Blue Blossom Pink Olive Desert Taupe Silk Oat
A plastic potty training seat with a dusty rose brown lid and a sage green base, shown on a plain white background.
LUMA - Potty

LUMA - Potty

$24.95 NZD
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LUMA - Potty $24.95 NZD
Blossom Pink Iron Blue Desert Taupe Silk Oat Ice Blue Olive
ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

$52.95 NZD
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ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet $52.95 NZD
Daisy Sprinkle Caramel Grid Midnight Stripes
Sale
Chai Baby Blue Bunny Backpack for kids with a carrier on the front to hold a child's favourite toy.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$44.99 NZD $61.99 NZD
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Chai Baby Backpack with Front Harness $44.99 NZD $61.99 NZD
Blue Bunny Backpack Beige Dino
Sale
Mushie - Silicone Rainbow Teether

Mushie - Silicone Rainbow Teether

$14.50 NZD $29.95 NZD
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Mushie - Silicone Rainbow Teether $14.50 NZD $29.95 NZD
Pink Cambridge Blue
moogoo-natural -nappy-balm
Moogoo - Nappy Balm

Moogoo - Nappy Balm

$18.50 NZD
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Moogoo - Nappy Balm $18.50 NZD
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$9.95 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $9.95 NZD $24.95 NZD
Mushie - Coin & Tube Sorting Set

Mushie - Coin & Tube Sorting Set

$39.99 NZD
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Mushie - Coin & Tube Sorting Set $39.99 NZD
White dry mist humidifier with 'Crane' branding on a white background
Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L

Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L

$99.95 NZD
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Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L $99.95 NZD
The Sinch Station - Sinchies Fill and Dry Rack

The Sinch Station - Sinchies Fill and Dry Rack

$45.00 NZD
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The Sinch Station - Sinchies Fill and Dry Rack $45.00 NZD
ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet

ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet

Sold Out
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ErgoPouch - 2-in-1 Waterproof Fitted Cot Sheet Sold Out
Daisy Sprinkle Caramel Grid
A stack of six small plastic bowls in pastel colors, including teal, lime green, gray, lavender, pink, and a light pink top bowl, shown on a plain white background.
Melii - Silicone Food Cups

Melii - Silicone Food Cups

$12.95 NZD
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Melii - Silicone Food Cups $12.95 NZD
Rainbow Pink Luxe Blue
John Deere - Roll N Go Tractor Torch

John Deere - Roll N Go Tractor Torch

$39.95 NZD
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John Deere - Roll N Go Tractor Torch $39.95 NZD
Sale
Little Unicorn - Stretch Knit Fitted Cot Sheet

Little Unicorn - Stretch Knit Fitted Cot Sheet

$39.95 NZD $54.95 NZD
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Little Unicorn - Stretch Knit Fitted Cot Sheet $39.95 NZD $54.95 NZD
Pressed Petals Little Unicorn Rainbow Watercolour Rose Dino Friends Frost Green
Sinchies - Reusable Side Spout Food Pouches | 1L

Sinchies - Reusable Side Spout Food Pouches | 1L

$9.99 NZD
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Sinchies - Reusable Side Spout Food Pouches | 1L $9.99 NZD
Boon - Snug Sip Bottle Topper With Case (2PK Universal Water and Juice Bottle Topper)

Boon - Snug Sip Bottle Topper With Case (2PK Universal Water and Juice Bottle Topper)

$25.00 NZD
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Boon - Snug Sip Bottle Topper With Case (2PK Universal Water and Juice Bottle Topper) $25.00 NZD
Q Life - Pain Ease Drops

Q Life - Pain Ease Drops

$34.95 NZD
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Q Life - Pain Ease Drops $34.95 NZD
Medescan - L'il Booger Buster

Medescan - L'il Booger Buster

$99.95 NZD
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Medescan - L'il Booger Buster $99.95 NZD
Sale
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$9.99 NZD $39.95 NZD
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Little Difference - A3 Nursery Prints $9.99 NZD $39.95 NZD
Headu - Flashcards Little Boards Read And Write

Headu - Flashcards Little Boards Read And Write

$32.95 NZD
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Headu - Flashcards Little Boards Read And Write $32.95 NZD
Nestling - Little Kids Ear Defenders

Nestling - Little Kids Ear Defenders

$36.95 NZD
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Nestling - Little Kids Ear Defenders $36.95 NZD
Sinchies - Reusable Side Spout Food Pouches | 500 ml

Sinchies - Reusable Side Spout Food Pouches | 500 ml

$6.99 NZD
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Sinchies - Reusable Side Spout Food Pouches | 500 ml $6.99 NZD
Pink and purple lunch box with a handle on a white background
Melii - Mini Bento Lunchbox

Melii - Mini Bento Lunchbox

$19.95 NZD
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Melii - Mini Bento Lunchbox $19.95 NZD
Pink Light Blue
Baby First double step ladder for toilet training.
Baby First - Double Deck Step Stool

Baby First - Double Deck Step Stool

$27.99 NZD
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Baby First - Double Deck Step Stool $27.99 NZD
Set of Melii reusable DIY Freezies suitable for yogart and smoothies and fresh juice.
Melii EVA Freezies 12pk - Animals

Melii EVA Freezies 12pk - Animals

$21.95 NZD
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Melii EVA Freezies 12pk - Animals $21.95 NZD
Set of colorful ice cream cone-shaped moulds on a white background
Melii - Ice Cream Truck Ice Pops

Melii - Ice Cream Truck Ice Pops

$19.95 NZD
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Melii - Ice Cream Truck Ice Pops $19.95 NZD
Mediscan Nail Buffer
Mediscan - Nail Buffer Set

Mediscan - Nail Buffer Set

$35.00 NZD
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Mediscan - Nail Buffer Set $35.00 NZD
SavviSand - 100g Refill Formula

SavviSand - 100g Refill Formula

$16.99 NZD
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SavviSand - 100g Refill Formula $16.99 NZD
Pink and blue textured spoon shared as dinosaur on a white background
Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils $9.95 NZD
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
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Baby First - Cot Flannelette Sheet Set $42.00 NZD