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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Sale
B.Box - Fill & Feed

B.Box - Fill & Feed

$21.99 NZD $29.95 NZD
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B.Box - Fill & Feed $21.99 NZD $29.95 NZD
Blush Lullaby Blue Peony Sage
deep-sleep-essential-oil-blend
Absolute Essential - Deep Sleep Essential Oil 10ml

Absolute Essential - Deep Sleep Essential Oil 10ml

$34.95 NZD
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Absolute Essential - Deep Sleep Essential Oil 10ml $34.95 NZD
An ideal learner bottle to transition to after babies come off the bottle.
NUK for Nature Learner Bottle | 150ml

NUK for Nature Learner Bottle | 150ml

$23.95 NZD
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NUK for Nature Learner Bottle | 150ml $23.95 NZD
Nude Sage
This blue NUK Mini Magic Cup has a spill-proof 360° drinking rim, ergonomic handles, and a 160ml capacity, making it perfect for children 6+ months.
NUK - Mini Magic Cup | 160ml

NUK - Mini Magic Cup | 160ml

$22.95 NZD
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NUK - Mini Magic Cup | 160ml $22.95 NZD
Red Blue Green
Constructive Eating - Individual Fairy Garden Utensils

Constructive Eating - Individual Fairy Garden Utensils

$9.95 NZD
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Constructive Eating - Individual Fairy Garden Utensils $9.95 NZD
Clevamama junior pillow with purple label on a white background
Cleva Mama - ClevaFoam Junior Pillow

Cleva Mama - ClevaFoam Junior Pillow

$89.95 NZD
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Cleva Mama - ClevaFoam Junior Pillow $89.95 NZD
Pink reusable shopping bag with yellow floral pattern on a white background
Nestling - XL Double Pocket Wet Bag

Nestling - XL Double Pocket Wet Bag

$29.95 NZD
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Nestling - XL Double Pocket Wet Bag $29.95 NZD
Pink Ditsy Moss Check Bubblegum Daisy Road Works
Doddl - Non Slip Plate

Doddl - Non Slip Plate

from $26.95 NZD
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Doddl - Non Slip Plate from $26.95 NZD
Babu - Healing Balm

Babu - Healing Balm

Sold Out
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Babu - Healing Balm Sold Out
Pipes
Boon - Pipes Bath Toy

Boon - Pipes Bath Toy

$35.95 NZD
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Boon - Pipes Bath Toy $35.95 NZD
Sale
Jellystone - Triblox

Jellystone - Triblox

$29.99 NZD $49.95 NZD
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Jellystone - Triblox $29.99 NZD $49.95 NZD
Rainbow Jelly Pastel Earth
Sold Out
hydrate-350ml-body-lotion
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

Sold Out
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B.Box Body - Hydrate Body Lotion | 350ml Sold Out
Nestling - Stainless Steel Lunchbox Dipper Set

Nestling - Stainless Steel Lunchbox Dipper Set

Sold Out
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Nestling - Stainless Steel Lunchbox Dipper Set Sold Out
Dusty Pink Dusty Blue Sage
Sale
Pink tumbler with yellow lid and handle on a white background
Tumblii - Match Your Mumma Tumblers

Tumblii - Match Your Mumma Tumblers

$35.99 NZD $39.99 NZD
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Tumblii - Match Your Mumma Tumblers $35.99 NZD $39.99 NZD
Pink Blue
Sold Out
Nuk Signature range Silicone Olive
NUK - Signature Silicone Soother Twin Pack 0-6 months

NUK - Signature Silicone Soother Twin Pack 0-6 months

Sold Out
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NUK - Signature Silicone Soother Twin Pack 0-6 months Sold Out
Dusty Pink Olive
Sold Out
Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle

Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle

Sold Out
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Tommee Tippee - Grobag 2.5 Tog Sleep Bag - Grey Marle Sold Out
build-a-buddy-johnny
John Deere - Build A Buddy - Johnny Tractor

John Deere - Build A Buddy - Johnny Tractor

$21.95 NZD
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John Deere - Build A Buddy - Johnny Tractor $21.95 NZD
Pink Zazu 2-in-1 earmuffs with packaging and carrying bag on a white background
Zazu - 2 in 1 Hearing Protection

Zazu - 2 in 1 Hearing Protection

$59.99 NZD
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Zazu - 2 in 1 Hearing Protection $59.99 NZD
Rose Sage
Sale
Pair of rust sandals with woven design on a white background
Classical Child - Jelly Sandals

Classical Child - Jelly Sandals

$29.99 NZD $39.99 NZD
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Classical Child - Jelly Sandals $29.99 NZD $39.99 NZD
Linen / 20 Rose / 20 Rust / 20 Navy / 20
Pink splat mat with white corner on a white background
All 4 Ella - Recycled Messy Mat

All 4 Ella - Recycled Messy Mat

$25.99 NZD
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All 4 Ella - Recycled Messy Mat $25.99 NZD
Pink Blue Sage
Stack of three fabric swatches with colorful patterns on a white background
Toddy Towel - Baby, Toddler & Kids Towels

Toddy Towel - Baby, Toddler & Kids Towels

from $49.95 NZD
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Toddy Towel - Baby, Toddler & Kids Towels from $49.95 NZD
Baby - 0 - 2 Years / Sage Baby - 0 - 2 Years / Little Veges Baby - 0 - 2 Years / White Baby - 0 - 2 Years / Salmon Toddler - 18m - 4 Years / Under the Sea Toddler - 18m - 4 Years / Cheeky Bananas Toddler - 18m - 4 Years / Ice Cream Toddler - 18m - 4 Years / Strawberries Kids - 5 - 8 Years / Blueberry
Set of colorful kitchen utensils including a rolling pin, spatula, and whisk on a white background
Melii - 5 Piece Mini Baking Tool Set

Melii - 5 Piece Mini Baking Tool Set

$24.95 NZD
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Melii - 5 Piece Mini Baking Tool Set $24.95 NZD
NUK Star Silicone Soother Twin Pack - Blue | Pink

NUK Star Silicone Soother Twin Pack - Blue | Pink

$17.50 NZD
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NUK Star Silicone Soother Twin Pack - Blue | Pink $17.50 NZD
Pink / 0-2 Months Blue / 0-2 Months
Sale
Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle

Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle

$186.88 NZD $219.85 NZD
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Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle $186.88 NZD $219.85 NZD
Boon Drizzle Icecream Holder
Boon - Drizzle Ice Cream Holder

Boon - Drizzle Ice Cream Holder

$17.00 NZD
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Boon - Drizzle Ice Cream Holder $17.00 NZD
Chai Baby Blue Bunny Backpack for kids with a carrier on the front to hold a child's favourite toy.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$61.99 NZD
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Chai Baby Backpack with Front Harness $61.99 NZD
Blue Bunny Backpack Beige Dino
Sale
Mushie - Silicone Rainbow Teether

Mushie - Silicone Rainbow Teether

$14.95 NZD $29.95 NZD
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Mushie - Silicone Rainbow Teether $14.95 NZD $29.95 NZD
Pink Cambridge Blue
Headu - My First Words

Headu - My First Words

$32.95 NZD
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Headu - My First Words $32.95 NZD
moogoo-natural -nappy-balm
Moogoo - Nappy Balm

Moogoo - Nappy Balm

$18.50 NZD
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Moogoo - Nappy Balm $18.50 NZD
Sale
A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. In the colourway petit pretzel.
Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

$99.95 NZD $119.95 NZD
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Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE $99.95 NZD $119.95 NZD
Petit Pretzel / 2-4 Years Bon Appetit / 8-24 Months Berries / 8-24 Months Picnic / 8-24 Months
Help your baby to fall asleep with one of the 14 different pre-programmed melodies, like shushing, heartbeat sound or white noise.
Zazu - Suzy Deluxe Rechargeable Sound Machine

Zazu - Suzy Deluxe Rechargeable Sound Machine

$56.95 NZD
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Zazu - Suzy Deluxe Rechargeable Sound Machine $56.95 NZD
Sarah the ZAZU Sleep Trainer Clock uses colour, sound, and gentle movement to guide children toward healthy sleep habits and calmer mornings for everyone.
Zazu - Sarah the Sleeptrainer

Zazu - Sarah the Sleeptrainer

$72.95 NZD
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Zazu - Sarah the Sleeptrainer $72.95 NZD
Mushie - Coin & Tube Sorting Set

Mushie - Coin & Tube Sorting Set

Sold Out
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Mushie - Coin & Tube Sorting Set Sold Out
Roll of railroad track-themed tape with two boxes on a white background
Zazi - Track Tape

Zazi - Track Tape

$14.95 NZD
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Zazi - Track Tape $14.95 NZD
Pink toilet seat cover on a white background
LUMA - Toilet Seat

LUMA - Toilet Seat

$34.95 NZD
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LUMA - Toilet Seat $34.95 NZD
Iron Blue Blossom Pink Olive Desert Taupe Silk Oat
An Olive Green Anti Slip Potty.
LUMA - Potty

LUMA - Potty

$24.95 NZD
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LUMA - Potty $24.95 NZD
Blossom Pink Iron Blue Olive Desert Taupe Silk Oat
Melii - Luxe Silicone Food Cups

Melii - Luxe Silicone Food Cups

Sold Out
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Melii - Luxe Silicone Food Cups Sold Out
John Deere - Roll N Go Tractor Torch

John Deere - Roll N Go Tractor Torch

$39.95 NZD
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John Deere - Roll N Go Tractor Torch $39.95 NZD
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$9.95 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $9.95 NZD $24.95 NZD
Nestling - Stainless Steel Jumbo Bento Box

Nestling - Stainless Steel Jumbo Bento Box

$99.95 NZD
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Nestling - Stainless Steel Jumbo Bento Box $99.95 NZD
Dusty Pink Dusty Blue Sage
White humidifier with 'Crane' branding on a white background
Crane - Cool Mist Top Fill Humidifier 1.8L - White

Crane - Cool Mist Top Fill Humidifier 1.8L - White

$79.95 NZD
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Crane - Cool Mist Top Fill Humidifier 1.8L - White $79.95 NZD
Set of colorful Melii iceblock moulds on a white background
Melii - 6 Piece Animal Ice Pops

Melii - 6 Piece Animal Ice Pops

$19.95 NZD
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Melii - 6 Piece Animal Ice Pops $19.95 NZD
Boon - Snug Sip Bottle Topper With Case (2PK Universal Water and Juice Bottle Topper)

Boon - Snug Sip Bottle Topper With Case (2PK Universal Water and Juice Bottle Topper)

$25.00 NZD
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Boon - Snug Sip Bottle Topper With Case (2PK Universal Water and Juice Bottle Topper) $25.00 NZD
Sale
Crywolf - Long Sleeve Swimsuit

Crywolf - Long Sleeve Swimsuit

$44.99 NZD $69.95 NZD
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Crywolf - Long Sleeve Swimsuit $44.99 NZD $69.95 NZD
Berry Garden / 1 Years Pop Colourblock / 1 Years Sky Blue Stripe / 1 Years Strawberry Splash / 1 Years
ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

$52.95 NZD
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ErgoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet $52.95 NZD
Daisy Sprinkle Caramel Grid Midnight Stripes
Q Life - Pain Ease Drops

Q Life - Pain Ease Drops

$34.95 NZD
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Q Life - Pain Ease Drops $34.95 NZD
Medescan - L'il Booger Buster

Medescan - L'il Booger Buster

$99.95 NZD
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Medescan - L'il Booger Buster $99.95 NZD
Sale
Little Unicorn - Stretch Knit Fitted Cot Sheet

Little Unicorn - Stretch Knit Fitted Cot Sheet

$39.95 NZD $54.95 NZD
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Little Unicorn - Stretch Knit Fitted Cot Sheet $39.95 NZD $54.95 NZD
Pressed Petals Little Unicorn Rainbow Watercolour Rose Dino Friends Frost Green