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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Mushie - Sealife Bath Play Set

Mushie - Sealife Bath Play Set

$52.95 NZD
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Mushie - Sealife Bath Play Set $52.95 NZD
FarminFriendsAssortment
John Deere - Farmin Friends

John Deere - Farmin Friends

$22.00 NZD
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John Deere - Farmin Friends $22.00 NZD
Green Yellow
Clever-Mat-Blush
Zazi - Clever Mat

Zazi - Clever Mat

$29.95 NZD
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Zazi - Clever Mat $29.95 NZD
Yolk Vanilla Blush Sage Sky
Crywolf - Insulated Lunch Bag

Crywolf - Insulated Lunch Bag

$39.95 NZD
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Crywolf - Insulated Lunch Bag $39.95 NZD
Flower Market Sunset Crywolf Ocean
Crywolf - Toiletry Bag

Crywolf - Toiletry Bag

$39.95 NZD
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Crywolf - Toiletry Bag $39.95 NZD
Crywolf Ocean Sunset Paradise
BBcino - BambinoCino Cup 240ml

BBcino - BambinoCino Cup 240ml

$26.95 NZD
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BBcino - BambinoCino Cup 240ml $26.95 NZD
BBcino - BBcino Cup 120ml

BBcino - BBcino Cup 120ml

$24.95 NZD
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BBcino - BBcino Cup 120ml $24.95 NZD
Grin - Kids Strawberry Natural Toothpaste 70g

Grin - Kids Strawberry Natural Toothpaste 70g

$6.95 NZD
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Grin - Kids Strawberry Natural Toothpaste 70g $6.95 NZD
Grin - Kids Berry-licious with Fluoride Natural Toothpaste 70g

Grin - Kids Berry-licious with Fluoride Natural Toothpaste 70g

$6.95 NZD
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Grin - Kids Berry-licious with Fluoride Natural Toothpaste 70g $6.95 NZD
BoonWaterBug
Boon - Water Bugs Bath Toy

Boon - Water Bugs Bath Toy

$24.95 NZD
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Boon - Water Bugs Bath Toy $24.95 NZD
Nestling - Out & About Change Mat

Nestling - Out & About Change Mat

$22.95 NZD
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Nestling - Out & About Change Mat $22.95 NZD
Pink Ditsy Grey Stripe Moss Check Oat Sunshine Black Surfs Up Whales
The side of the chai baby backpack showing the waterbottle space and the material of the bag.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$64.95 NZD
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Chai Baby Backpack with Front Harness $64.95 NZD
Brown Fox Pink Bunny Backpack Blue Bunny Backpack Beige Dino
Brody will let your child know when to wake up with 3 coloured lights. He is also a white noise machine, nightlight and cry sensor.
Zazu - Brody the Bear Sleeptrainer

Zazu - Brody the Bear Sleeptrainer

$89.95 NZD
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Zazu - Brody the Bear Sleeptrainer $89.95 NZD
Pink Taupe Blue
ergoPouch - 2-in-1 Waterproof Fitted Cot Sheet

ergoPouch - 2-in-1 Waterproof Fitted Cot Sheet

$84.95 NZD
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ergoPouch - 2-in-1 Waterproof Fitted Cot Sheet $84.95 NZD
Daisy Sprinkle Caramel Grid
ergoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

ergoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet

$52.95 NZD
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ergoPouch - 2-in-1 Waterproof Fitted Bassinet Sheet $52.95 NZD
Daisy Sprinkle Caramel Grid Midnight Stripes
Moogoo - Baby Fast-Absorbing Lotion with Ceramides

Moogoo - Baby Fast-Absorbing Lotion with Ceramides

$24.95 NZD
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Moogoo - Baby Fast-Absorbing Lotion with Ceramides $24.95 NZD
380ml-drink-bottle-jnr-chill-out
B.Box - 380mL Drink Bottle Jnr

B.Box - 380mL Drink Bottle Jnr

$24.95 NZD
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B.Box - 380mL Drink Bottle Jnr $24.95 NZD
Chill Out Blush Crush Spearmint
Petite Eats - First Tastes Feeder

Petite Eats - First Tastes Feeder

$24.95 NZD
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Petite Eats - First Tastes Feeder $24.95 NZD
Petal Breeze Sand Petite Fern
The Natural Patch - BuzzPatch Mosquito Repellent Patches

The Natural Patch - BuzzPatch Mosquito Repellent Patches

$17.95 NZD
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The Natural Patch - BuzzPatch Mosquito Repellent Patches $17.95 NZD
This ergoPouch sleep suit bag is designed for toddlers who are walking, and pre-schoolers transitioning to a big bed.
Ergopouch - Sleep Suit Bag 2.5 Tog

Ergopouch - Sleep Suit Bag 2.5 Tog

$112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog $112.95 NZD
Doggos / 3-12 Months Berries / 3-12 Months Petit Pretzel / 8-24 Months Bon Appetit / 8-24 Months Pink Daisies / 8-24 Months Willow / 8-24 Months Dragonflies / 8-24 Months Picnic / 8-24 Months Party / 8-24 Months Night Sky / 8-24 Months
OOLY
OOLY® - Toddler Sleep Training Clock

OOLY® - Toddler Sleep Training Clock

Sold Out
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OOLY® - Toddler Sleep Training Clock Sold Out
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

$18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks $18.95 NZD
TubesBathToy
Boon - Tubes Bath Toy

Boon - Tubes Bath Toy

$22.00 NZD
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Boon - Tubes Bath Toy $22.00 NZD
lunch-tub-berry
B.Box - Lunch Tub

B.Box - Lunch Tub

$16.95 NZD
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B.Box - Lunch Tub $16.95 NZD
Forest Ocean Berry
Sale
Sleepytot - Suction Bowl & Baby Cutlery Set

Sleepytot - Suction Bowl & Baby Cutlery Set

$12.47 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Baby Cutlery Set $12.47 NZD $24.95 NZD
Pink Mint Grey
Sale
Baby Loves Sleep - Hands In & Out Sleep Suit 0.7 Tog Organic

Baby Loves Sleep - Hands In & Out Sleep Suit 0.7 Tog Organic

$49.99 NZD $69.95 NZD
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Baby Loves Sleep - Hands In & Out Sleep Suit 0.7 Tog Organic $49.99 NZD $69.95 NZD
Fallen Leaves / 6-12 Months Geo Jumble / 6-12 Months Some Bunny Loves You / 6-12 Months Chickadees / 6-12 Months
Sale
Baby Loves Sleep - Original Transitional Swaddle 0.7 Tog Organic

Baby Loves Sleep - Original Transitional Swaddle 0.7 Tog Organic

$34.97 NZD $69.95 NZD
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Baby Loves Sleep - Original Transitional Swaddle 0.7 Tog Organic $34.97 NZD $69.95 NZD
Chickadees / 6-12 months Fallen Leaves / 6-12 months Geo Jumble / 6-12 months
Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

from $39.00 NZD
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Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash from $39.00 NZD
Sale
Bubba Blue - Air Light Weight Sleep Bag

Bubba Blue - Air Light Weight Sleep Bag

$35.00 NZD $55.99 NZD
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Bubba Blue - Air Light Weight Sleep Bag $35.00 NZD $55.99 NZD
Grey / 3-12 Months White / 3-12 Months Petit Elephant / 3-12 Months Unicorn Pink / 3-12 Months
Sale
Lamington - Crew Merino Socks - Christmas Edition

Lamington - Crew Merino Socks - Christmas Edition

from $11.95 NZD $19.95 NZD
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Lamington - Crew Merino Socks - Christmas Edition from $11.95 NZD $19.95 NZD
Blizzard / 0-3 Months Holly / 4-6 Years
Cuski - Cuskiboo Bamboo Comforters

Cuski - Cuskiboo Bamboo Comforters

$49.95 NZD
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Cuski - Cuskiboo Bamboo Comforters $49.95 NZD
Blue-ee-Boo Minty-Boo Creamee-Boo Berry-Boo Pinkee-Boo
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

Sold Out
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Sleepytots Ultimate Sleep Aid - On It's Own Sold Out
White Dark Wooden Tint Light Wooden Tint
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $42.95 NZD
Charliee / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Meredith / 0-3 Months (38-42cm) Primrose / 0-3 Months (38-42cm) Paris / 0-3 Months (38-42cm) Marie / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Leo / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm) Autumn Peony / 0-3 Months (38-42cm) Faith / 3-6 Months (42-46cm) Gwen / 3-6 Months (42-46cm)
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

from $32.95 NZD
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B.Box - Mini Lunch Box from $32.95 NZD
The Little Mermaid Spider-Man Blush Crush Spearmint Chill Out B.Box Midnight Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
Bumkins - Splat Mats

Bumkins - Splat Mats

$34.95 NZD
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Bumkins - Splat Mats $34.95 NZD
Wildlife Dinosaurs Jungle Wander Grey Chevron Camp Gear Cacti Tropical Feathers Colour Quill
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$22.95 NZD
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Petite Eats - Mini Smoothie Cups $22.95 NZD
Sage Dusty Lilac Sand Mustard Romee Overcast
Constructive Eating - Individual Construction Utensils

Constructive Eating - Individual Construction Utensils

$9.95 NZD
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Constructive Eating - Individual Construction Utensils $9.95 NZD
Petite Eats - Sleeved Waterproof Bib

Petite Eats - Sleeved Waterproof Bib

$34.95 NZD
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Petite Eats - Sleeved Waterproof Bib $34.95 NZD
Petite Space Dusty Lilac Aqua Dino Light Pink Bunny Daisy Navy Polka Dot Bluebelle Petite Rainbow Fruit Salad Rust Bear
Ergopouch - Long Sleeve Layer | 1.0 Tog

Ergopouch - Long Sleeve Layer | 1.0 Tog

$44.95 NZD
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Ergopouch - Long Sleeve Layer | 1.0 Tog $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
transition-bag-1-0-tog-deep-olive
Love To Dream - Swaddle Up Transitional 1.0 Tog

Love To Dream - Swaddle Up Transitional 1.0 Tog

$74.95 NZD
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Love To Dream - Swaddle Up Transitional 1.0 Tog $74.95 NZD
Olive / Medium Dusty Pink / Medium Grey / Medium Mint / X-Large
Aroma Natural - Sniffles Oil Blend

Aroma Natural - Sniffles Oil Blend

$26.95 NZD
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Aroma Natural - Sniffles Oil Blend $26.95 NZD
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$24.95 NZD
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Chai Baby - Babycino & Fluffy Cup $24.95 NZD
Strawberry and Cream Dangerous Dino Butterfly Balloon Pink Fairy Mean Machines Little Traveller Delightful Daisy Natural Daisy Dearing Daisy Fabulous Fairy Silly Shark Pakihi Tahi
Bumkins - Waterproof Sleeved Bib

Bumkins - Waterproof Sleeved Bib

$22.95 NZD
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Bumkins - Waterproof Sleeved Bib $22.95 NZD
Wildlife Grounded Jungle Dinosaurs Floral Llamas Unicorn Wander
Petite Eats - Silicone Placemat

Petite Eats - Silicone Placemat

$15.99 NZD
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Petite Eats - Silicone Placemat $15.99 NZD
Dusky Rose Mustard
legionnaire-baby-hat-unisex-andie
Bedhead Swim Legionnaire Beach Hat (0-2Y)

Bedhead Swim Legionnaire Beach Hat (0-2Y)

$36.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-2Y) $36.95 NZD
Splendor / 0-3 Months (37cm) Tallulah / 3-6 Months (42cm) Bedhead Rainbow / 0-3 Months (37cm) Skipper / 6-12 Months (47cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Lila / 1-2 Years (50cm) Sails / 6-12 Months (47cm) Blossom / 6-12 Months (47cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Slate / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Marine / 0-3 Months (37cm)
A blend of essential oils to help calm and help babies and children to sleep.
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
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Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose Sage Mustard
The Nude Alchemist - Magnesium Rescue

The Nude Alchemist - Magnesium Rescue

$24.95 NZD
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The Nude Alchemist - Magnesium Rescue $24.95 NZD