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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

from $39.00 NZD
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Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash from $39.00 NZD
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

from $38.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-3Y) from $38.95 NZD
Stevie / 0-3 Months (37cm) Sheldon / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Tallulah / 6-12 Months (47cm) Bedhead Rainbow / 0-3 Months (37cm) Skipper / 6-12 Months (47cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm)
Sale
Bubba Blue - Air Light Weight Sleep Bag

Bubba Blue - Air Light Weight Sleep Bag

$35.00 NZD $55.99 NZD
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Bubba Blue - Air Light Weight Sleep Bag $35.00 NZD $55.99 NZD
White / 3-12 Months Petit Elephant / 3-12 Months Unicorn Pink / 3-12 Months Grey / 3-12 Months
navy-bedhead-baby-legionnaire-flap-hat
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat from $32.95 NZD
Navy / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Blush / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
The Nude Alchemist - Magnesium Rescue

The Nude Alchemist - Magnesium Rescue

$24.95 NZD
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The Nude Alchemist - Magnesium Rescue $24.95 NZD
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$49.95 NZD
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B.Box - Insulated Food Jar $49.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
Cuski - Cuskiboo Bamboo Comforters

Cuski - Cuskiboo Bamboo Comforters

$49.95 NZD
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Cuski - Cuskiboo Bamboo Comforters $49.95 NZD
Blue Cream Minty-Boo Berry-Boo Pink
Ergopouch - Long Sleeve Layer 1.0 Tog

Ergopouch - Long Sleeve Layer 1.0 Tog

$44.95 NZD
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Ergopouch - Long Sleeve Layer 1.0 Tog $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Bumkins - Splat Mats

Bumkins - Splat Mats

$32.95 NZD
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Bumkins - Splat Mats $32.95 NZD
Dinosaurs Jungle Wander Grey Chevron Camp Gear Cacti Feathers
Subo Food Bottle for babies and toddlers, minimizes mess, ideal for purees, smoothies, and soft foods. Reusable and non-squeeze design. Duck Egg colour
Subo Food Bottle

Subo Food Bottle

$44.95 NZD
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Subo Food Bottle $44.95 NZD
Duck Egg Blue Olive Pink Lavender Oatmeal Musk Blush Mint Grey
blue and pink knee high lamington socks
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

from $19.95 NZD
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Lamington - Knee High Merino Socks from $19.95 NZD
Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$22.95 NZD
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Petite Eats - Mini Smoothie Cups $22.95 NZD
Sage Dusty Lilac Sand Mustard Romee Overcast
White earmuffs designed to be worn by babies with a stretchy pink band.
Ems 4 Kids- Baby Earmuffs 0-18M

Ems 4 Kids- Baby Earmuffs 0-18M

$73.95 NZD
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Ems 4 Kids- Baby Earmuffs 0-18M $73.95 NZD
Constructive Eating - Individual Construction Utensils

Constructive Eating - Individual Construction Utensils

$9.95 NZD
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Constructive Eating - Individual Construction Utensils $9.95 NZD
Sale
Sleepytot -Suction Bowl & Wooden Spoon Set

Sleepytot -Suction Bowl & Wooden Spoon Set

$15.00 NZD $24.95 NZD
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Sleepytot -Suction Bowl & Wooden Spoon Set $15.00 NZD $24.95 NZD
Dusty Blue Mint Pink Grey
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
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Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
Bumkins - Waterproof Sleeved Bib

Bumkins - Waterproof Sleeved Bib

$19.95 NZD
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Bumkins - Waterproof Sleeved Bib $19.95 NZD
Wildlife Grounded Jungle Dinosaurs Floral Llamas Unicorn Wander
transition-bag-1-0-tog-deep-olive
Love To Dream - Swaddle Up Transitional 1.0 Tog

Love To Dream - Swaddle Up Transitional 1.0 Tog

$74.95 NZD
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Love To Dream - Swaddle Up Transitional 1.0 Tog $74.95 NZD
Olive / Medium Dusty Pink / Medium Grey / Medium Mint / X-Large
Constructive Eating - Construction Placemat

Constructive Eating - Construction Placemat

$9.95 NZD
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Constructive Eating - Construction Placemat $9.95 NZD
This Pink Haakaa 360° Silicone Toothbrush has soft bristles for effective, gentle cleaning and massaging of baby’s gums and teeth.
Haakaa - 360° Silicone Toothbrush

Haakaa - 360° Silicone Toothbrush

$17.50 NZD
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Haakaa - 360° Silicone Toothbrush $17.50 NZD
Clear Blue Pink
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
Sale
Woolbabe - Summer Sleep Bags Clearance

Woolbabe - Summer Sleep Bags Clearance

$99.00 NZD $139.00 NZD
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Woolbabe - Summer Sleep Bags Clearance $99.00 NZD $139.00 NZD
Dusk Stars / 2-4 Years
A blend of essential oils to help calm and help babies and children to sleep.
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
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Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

from $19.95 NZD
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Lamington- Crew Merino Socks from $19.95 NZD
Lamington Matilda / 0-3 Months Lamington Daisy / 0-3 Months Pilot / 0-3 Months Baltic / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Asta / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Apple / 0-3 Months Thistle / 0-3 Months Beau / 0-3 Months Plum / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Candy / 0-3 Months Baby Fox / 0-3 Months
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$49.95 NZD
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Rockit - Wooshh Sound Soother $49.95 NZD
Love to Dream - Sleep Suit 2.5 Tog

Love to Dream - Sleep Suit 2.5 Tog

$125.00 NZD
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Love to Dream - Sleep Suit 2.5 Tog $125.00 NZD
Moonlight Pink / 12-24 Months Moonlight White / 24-36 Months Olive / 12-24 Months
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

$86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog $86.95 NZD
Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months
Woolbabe - Duvet Front Zip Sleep Bag

Woolbabe - Duvet Front Zip Sleep Bag

$199.00 NZD
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Woolbabe - Duvet Front Zip Sleep Bag $199.00 NZD
Dusk Wilderness / 3-24 Months Mauve Manuka / 3-24 Months Sage Bugs / 3-24 Months Meadow Stripe / 3-24 Months Tide / 3-24 Months Pebble Stripe / 3-24 Months Tekapo Stars / 3-24 Months Wildflower / 3-24 Months Pebble Wilderness / 2-4 Years Dusk / 3-24 Months
Sale
Sleepytot - Silicone Baby Bib - 2 Pack

Sleepytot - Silicone Baby Bib - 2 Pack

$16.95 NZD $26.95 NZD
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Sleepytot - Silicone Baby Bib - 2 Pack $16.95 NZD $26.95 NZD
Baby First - Training Pants

Baby First - Training Pants

$9.00 NZD
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Baby First - Training Pants $9.00 NZD
Small (9-12 months) / Navy Blue Small (9-12 months) / Baby Blue Small (9-12 months) / Turquoise Blue Small (9-12 months) / Bright Pink Small (9-12 months) / White Medium (12-24 months) / Sage Medium (12-24 months) / Beige Medium (12-24 months) / Blush Medium (12-24 months) / Olive Medium (12-24 months) / Ocean
Sale
Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

$55.95 NZD $69.95 NZD
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Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE $55.95 NZD $69.95 NZD
Candy Pink Cool Mint
ErgoPouch - Doll Sleeping Bag

ErgoPouch - Doll Sleeping Bag

Sold Out
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ErgoPouch - Doll Sleeping Bag Sold Out
Green Willow Fruit Salad Party Pink Daisies
SnoozeShade Air-Permeable Travel Cot Blackout Cover

SnoozeShade Air-Permeable Travel Cot Blackout Cover

$139.95 NZD
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SnoozeShade Air-Permeable Travel Cot Blackout Cover $139.95 NZD
Banz Carewear - Protective Mini Muffs for 0-2Y

Banz Carewear - Protective Mini Muffs for 0-2Y

$54.95 NZD
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Banz Carewear - Protective Mini Muffs for 0-2Y $54.95 NZD
Black Aqua Sky Blue Dark Green Navy Petal Pink
Gummee - Molar Mallet

Gummee - Molar Mallet

$22.95 NZD
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Gummee - Molar Mallet $22.95 NZD
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

$89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog $89.95 NZD
Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
Sale
Bubba Blue - Convertible 2.5 Tog Sleeping Bag

Bubba Blue - Convertible 2.5 Tog Sleeping Bag

$59.95 NZD $79.95 NZD
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Bubba Blue - Convertible 2.5 Tog Sleeping Bag $59.95 NZD $79.95 NZD
Sale
Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

$50.00 NZD $79.99 NZD
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Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog $50.00 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Sale
Little Unicorn - Cotton Muslin Sleep Bag

Little Unicorn - Cotton Muslin Sleep Bag

$55.00 NZD $69.95 NZD
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Little Unicorn - Cotton Muslin Sleep Bag $55.00 NZD $69.95 NZD
Tropical Leaf / Medium Dino Friends / Medium Watercolour Rose / Large Forest Friends / Medium
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$34.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $34.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
Sale
Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

$50.00 NZD $79.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog $50.00 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Woolbabe - 3 Seasons Sleep Suit

Woolbabe - 3 Seasons Sleep Suit

$129.00 NZD
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Woolbabe - 3 Seasons Sleep Suit $129.00 NZD
Dusk Stars / 1 year Tekapo Stars / 1 year Pebble Stripe / 1 year Tide / 1 year Fern / 1 year Kowhai / 4 years
Sale
Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

$55.95 NZD $69.95 NZD
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Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE $55.95 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
The Yogasleep Nod White Noise Machine helps babies to fall asleep faster and helps them to stay in a deep sleep. 20 sounds.
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

$69.95 NZD
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Yogasleep - Nod Sound Machine and Nightlight $69.95 NZD
Frigg - Latex Rope Pacifier Twin Pack

Frigg - Latex Rope Pacifier Twin Pack

$22.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack $22.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Gray / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)