Clearance up to 80% off | Free NZ shipping $120+ | Overnight shipping| Afterpay & Zip available

Search Login
0 Cart
Search Login
0 Cart
Search
0 Cart

Search our shop

Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

This Steel Blue Haakaa Fresh Food Feeder Mini Combo safely introduces new flavours, soothes teething gums, and prevents choking with frozen food portions.
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
Quick View

Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Steel Blue Olive Copper Oatmeal Pumpkin Blush Sky Blue Mustard Pea Green Lavender
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$32.95 NZD $42.95 NZD
Quick View

Bedhead Heritage - Baby & Toddler Reversible Flap Hat $32.95 NZD $42.95 NZD
Charliee / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Meredith / 0-3 Months (38-42cm) Primrose / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Leo / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm)
Sale
Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

$39.99 NZD $69.95 NZD
Quick View

Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE $39.99 NZD $69.95 NZD
Fallen Leaves / 6-12 Months Geo Jumble / 6-12 Months Chickadees / 6-12 Months
The Nude Alchemist - Magnesium Rescue

The Nude Alchemist - Magnesium Rescue

$25.95 NZD
Quick View

The Nude Alchemist - Magnesium Rescue $25.95 NZD
Subo Food Bottle for babies and toddlers, minimizes mess, ideal for purees, smoothies, and soft foods. Reusable and non-squeeze design. Duck Egg colour
Subo Food Bottle

Subo Food Bottle

$44.95 NZD
Quick View

Subo Food Bottle $44.95 NZD
Duck Egg Blue Olive Pink Lavender Oatmeal Musk Blush Mint Grey
Sale
Bubba Blue - Air Light Weight Sleep Bag

Bubba Blue - Air Light Weight Sleep Bag

$29.99 NZD $55.99 NZD
Quick View

Bubba Blue - Air Light Weight Sleep Bag $29.99 NZD $55.99 NZD
White / 3-12 Months
Sale
Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

$20.00 NZD $39.99 NZD
Quick View

Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE $20.00 NZD $39.99 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

$20.95 NZD
Quick View
Lamington - Knee High Merino Socks $20.95 NZD
Lake / 0-3 Months Ritz / 0-3 Months Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months Jester / 0-3 Months
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
Quick View

Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
Sale
Ergopouch - Long Sleeve Layer 1.0 Tog

Ergopouch - Long Sleeve Layer 1.0 Tog

$39.95 NZD $44.95 NZD
Quick View

Ergopouch - Long Sleeve Layer 1.0 Tog $39.95 NZD $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 3-6 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Cuski - Cuskiboo Bamboo Comforters

Cuski - Cuskiboo Bamboo Comforters

$49.95 NZD
Quick View

Cuski - Cuskiboo Bamboo Comforters $49.95 NZD
Blue Minty-Boo Berry-Boo
insulated-food-jar-lilac-pop
B.Box - Insulated Food Jar

B.Box - Insulated Food Jar

$52.95 NZD
Quick View

B.Box - Insulated Food Jar $52.95 NZD
Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Blush Crush Spearmint Midnight
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
Quick View

Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
Constructive Eating - Individual Construction Utensils

Constructive Eating - Individual Construction Utensils

$9.95 NZD
Quick View
Constructive Eating - Individual Construction Utensils $9.95 NZD
Sale
Petite Eats - Mini Smoothie Cups

Petite Eats - Mini Smoothie Cups

$16.95 NZD $22.95 NZD
Quick View
Petite Eats - Mini Smoothie Cups $16.95 NZD $22.95 NZD
Mustard
Sale
Sleepytot -Suction Bowl & Wooden Spoon Set

Sleepytot -Suction Bowl & Wooden Spoon Set

$14.99 NZD $24.95 NZD
Quick View

Sleepytot -Suction Bowl & Wooden Spoon Set $14.99 NZD $24.95 NZD
Dusty Blue Mint Pink Grey
White earmuffs designed to be worn by babies with a stretchy pink band.
Ems 4 Kids- Baby Earmuffs 0-18M

Ems 4 Kids- Baby Earmuffs 0-18M

$73.95 NZD
Quick View

Ems 4 Kids- Baby Earmuffs 0-18M $73.95 NZD
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
Quick View

Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Navy Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Jet Zazi Lilac Zazi Bubble Gum Pink Zazi Sage
Woolbabe - Duvet Front Zip Sleep Bag

Woolbabe - Duvet Front Zip Sleep Bag

$199.00 NZD
Quick View

Woolbabe - Duvet Front Zip Sleep Bag $199.00 NZD
Moss Wilderness / 3-24 Months Glacier Sail Away / 3-24 Months Dusk Wilderness / 3-24 Months Shell Mermaids / 3-24 Months Dune / 3-24 Months Tekapo Stars / 3-24 Months Tide / 3-24 Months Pebble Stripe / 3-24 Months Wildflower / 3-24 Months Pebble Wilderness / 2-4 Years Dusk / 3-24 Months
Sale
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$29.99 NZD $42.95 NZD
Quick View

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $29.99 NZD $42.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
Quick View

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
Constructive Eating - Construction Placemat

Constructive Eating - Construction Placemat

$9.99 NZD
Quick View

Constructive Eating - Construction Placemat $9.99 NZD
Sale
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$29.95 NZD $49.95 NZD
Quick View

Rockit - Wooshh Sound Soother $29.95 NZD $49.95 NZD
Sale
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$34.95 NZD $39.95 NZD
Quick View

ErgoPouch - Layer Long Sleeve 0.2 Tog $34.95 NZD $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
Sale
Sleepytot - Silicone Baby Bib - 2 Pack

Sleepytot - Silicone Baby Bib - 2 Pack

$16.95 NZD $26.95 NZD
Quick View

Sleepytot - Silicone Baby Bib - 2 Pack $16.95 NZD $26.95 NZD
transition-bag-1-0-tog-deep-olive
Love To Dream - Swaddle Up Transitional 1.0 Tog

Love To Dream - Swaddle Up Transitional 1.0 Tog

$74.95 NZD
Quick View

Love To Dream - Swaddle Up Transitional 1.0 Tog $74.95 NZD
Olive / Medium Dusty Pink / Medium Grey / Medium Mint / X-Large
This Pink Haakaa 360° Silicone Toothbrush has soft bristles for effective, gentle cleaning and massaging of baby’s gums and teeth.
Haakaa - 360° Silicone Toothbrush

Haakaa - 360° Silicone Toothbrush

$17.50 NZD
Quick View

Haakaa - 360° Silicone Toothbrush $17.50 NZD
Clear Blue Pink
Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
Quick View

Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose
A blend of essential oils to help calm and help babies and children to sleep.
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
Quick View

Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
Two green sleeveless dolls sleeping bags with zipper on a white background
ErgoPouch - Doll Sleeping Bag

ErgoPouch - Doll Sleeping Bag

$29.95 NZD
Quick View

ErgoPouch - Doll Sleeping Bag $29.95 NZD
Green Willow / Small Pink Daisies / Small
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

$76.99 NZD $86.96 NZD
Quick View

ErgoPouch - Sheeting Sleep Bag 1.0 Tog $76.99 NZD $86.96 NZD
Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months
Baby First - Training Pants

Baby First - Training Pants

$9.00 NZD
Quick View

Baby First - Training Pants $9.00 NZD
Small (9-12 months) / Navy Blue Small (9-12 months) / Baby Blue Small (9-12 months) / Turquoise Blue Small (9-12 months) / Bright Pink Small (9-12 months) / White Medium (12-24 months) / Sage Medium (12-24 months) / Beige Medium (12-24 months) / Blush Medium (12-24 months) / Olive Medium (12-24 months) / Ocean
Love to Dream - Sleep Suit 2.5 Tog

Love to Dream - Sleep Suit 2.5 Tog

$125.00 NZD
Quick View

Love to Dream - Sleep Suit 2.5 Tog $125.00 NZD
Moonlight Pink / 12-24 Months Moonlight White / 24-36 Months Olive / 12-24 Months
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$9.99 NZD $22.95 NZD
Quick View

Gummee - Molar Mallet $9.99 NZD $22.95 NZD
Banz Carewear - Protective Mini Muffs for 0-3Y

Banz Carewear - Protective Mini Muffs for 0-3Y

$54.95 NZD
Quick View

Banz Carewear - Protective Mini Muffs for 0-3Y $54.95 NZD
Black Aqua Sky Blue Dark Green Navy Petal Pink
Sale
Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

$59.99 NZD $79.99 NZD
Quick View

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog $59.99 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
SnoozeShade Air-Permeable Travel Cot Blackout Cover

SnoozeShade Air-Permeable Travel Cot Blackout Cover

$139.95 NZD
Quick View

SnoozeShade Air-Permeable Travel Cot Blackout Cover $139.95 NZD
Sale
Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

$55.95 NZD $69.95 NZD
Quick View

Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE $55.95 NZD $69.95 NZD
Candy Pink 6-12 months Cool Mint 6-12 months
Sale
Woolbabe - 3 Seasons Sleep Suit

Woolbabe - 3 Seasons Sleep Suit

$109.95 NZD $129.00 NZD
Quick View

Woolbabe - 3 Seasons Sleep Suit $109.95 NZD $129.00 NZD
Dusk Stars / 1 year Tekapo Stars / 1 year Pebble Stripe / 1 year Tide / 1 year Kowhai / 4 years
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

$69.99 NZD $89.99 NZD
Quick View

ErgoPouch - Sleep Suit and Bag 1.0 Tog $69.99 NZD $89.99 NZD
Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
Sale
Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

$49.99 NZD $69.95 NZD
Quick View

Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE $49.99 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
Woolbabe - Duvet Sleep Suit

Woolbabe - Duvet Sleep Suit

$129.99 NZD $159.00 NZD
Quick View

Woolbabe - Duvet Sleep Suit $129.99 NZD $159.00 NZD
Shell Mermaids / 1 years Glacier / 1 years Flax Zealandia / 1 years Dusk Wilderness / 1 years Sage Bugs / 1 years Mauve Manuka / 1 years Tide / 1 years Midnight Stripe / 1 years Pebble Stripe / 1 years Dusk / 1 years Karekare / 1 years Fern / 4 years
Frigg - Latex Rope Pacifier Twin Pack

Frigg - Latex Rope Pacifier Twin Pack

$23.95 NZD
Quick View

Frigg - Latex Rope Pacifier Twin Pack $23.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Grey / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
Sale
Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

$59.99 NZD $79.99 NZD
Quick View

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog $59.99 NZD $79.99 NZD
Peach Pink / 6-12 Months
Sale
artic-adventures-bundle-bibado
Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE

Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE

$29.99 NZD $60.00 NZD
Quick View

Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE $29.99 NZD $60.00 NZD
Arctic Adventures Over the Rainbow Woodlands
noody-calm-balm
Noody Skincare - Calm Balm

Noody Skincare - Calm Balm

$35.00 NZD
Quick View

Noody Skincare - Calm Balm $35.00 NZD
road-tape-zazi
Zazi - Road Tape

Zazi - Road Tape

Sold Out
Quick View

Zazi - Road Tape Sold Out
The Yogasleep Nod White Noise Machine helps babies to fall asleep faster and helps them to stay in a deep sleep. 20 sounds.
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

Sold Out
Quick View

Yogasleep - Nod Sound Machine and Nightlight Sold Out