The Crywolf UPF 50+ Long Sleeve Swimsuit is perfect for all-day water adventures at the beach and pool. Made from lightweight recycled fabrics and featuring a front zip for easy wear, the Long Sleeve Swimsuit ensures all-day comfort and maximum...

The extra-soft baby brush from NUK has bristles made 100% from goat’s hair and is particularly suitable for newborns. Being a natural product and exceptionally soft, it turns brushing and a scalp massage into a little wellness experience for your...

The Snackle Box is the perfect companion for adults and children who love snacks on the go. Inspired by the design of a tackle box, this innovative snack container features 9 individual compartments, each with removable dividers, creating a customizable...

Finalist for Innovation Award from Baby Products Association.  The Dippit™ is the first utensil of its kind, with features carefully included to establish the foundations for successful self-feeding. Dipper and spoon in one Dual-ended to let your baby explore flavours...

Confidently cut/trim and file your bubs nails with the LUMA Baby Manicure Set. The ergonomic design has rounded tips and round shape of the scissors protect your baby from injury.  Set includes - Baby friendly scissors Nail clippers Nail file...

This portable pack has velcro self-adhesive pads to stick to your aluminum or wooden frame around your window at home. There is a generous number of velcro pads to make sure those tricky corners and sides stay shut! The best...

Our organic cotton feeding and infant pillow is a must-have for every stage of pregnancy. Designed with a gentle curve, it offers essential support for your back and bump as you journey through those precious nine months.  The Baby First...

Short-dated 18/06/2026 Our delicious gluten free currant and coconut Mama Biscuits are nutrient-rich, specially crafted to help boost and support milk supply for breastfeeding and pumping mums.Currants and coconut flakes are blended with a powerhouse mix including chia seeds, almond...

Help soothe your baby's irritated gums with Mushie's line of rainbow teethers. Made from 100% non-toxic, food-grade silicone, they're safe for your baby to use—and their whimsical design and sophisticated colours make them a stylish addition to your home.  BPA...

Set the scene for your little one and let them drift off into dreamland with the help of the Yogasleep Dreamcenter Multi-Sound Machine and Night Light. Features - 24 sounds options - 9 robust white & brown noise options, 8...

Whether you're heading to a concert, cheering from the sidelines or travelling through busy airports, the Nestling Big Kids Ear Defenders help protect your child’s hearing while keeping them comfortable and engaged in the fun.Designed for children 4 years and...

Microwave Steam Steriliser The NUK Micro Express Plus Microwave Steam Steriliser sterilises baby bottles, their accessories (except soothers) and breast pump parts. Using steam, it can sterilise up to four 300ml wide-necked bottles at the same time and, thanks to...

The 2-in-1 suction plate is a modular mealtime hero! Designed to grow and adapt with your child, this plate is suitable from first feeds through to independent eating Strong silicone suction that lasts – press centre to stick, pull tab...

The Nestling XL Double Pocket Wet Bag, is a handy accessory to have while you're out on the go. Our beloved double pocket wet bag in a bigger size! You are out and about & suddenly you notice your child has...

Total body support for pregnancy comfort — day and night. (Sorry we cannot sell this item Internationally outside of NZ due to weight). Designed with the changing needs of pregnancy in mind, our Therapeutic Body & Bump Maternity Pillow helps support your...

Keep those tiny nails tidy from day one through to big kid years with the L’il Nail Buffer Heads refill pack. Designed to match every stage of your little one’s nail care needs, this handy 5-pack includes colour-coded buffer heads...

Perfect for tiny hands to grip, these adorable teethers help to soothe your baby's sore gums. Flexible and fun, the ergonomic design helps your baby develop essential motor skills whilst they chew. The BioCote® Antimicrobial Technology helps keep germs at...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Classic Bucket hat is a UPF50+ kids sun hat featuring our unique 'anti-flop' technology ensuring brims won't flop in front of their...

Neon by Nestling - Stand Out, Be Bold, Sun Fun.            The Neon by Nestling UPF50+ Swim Rash Vest is a summer swimming essential - whether you are at the beach or pools! You asked for it... and Nestling have delivered!...

Banz Hear No Blare Mini Earmuffs are ear defenders with a Class 4 rating (only one grade less than industrial-strength earmuffs!), easy for little ones to wear while looking great and ensuring their precious hearing is protected from loud noises....

A year-round essential for everyday explorers, the Crywolf Hooded Beach Towel is perfect for beach and pool sessions. Crafted in cotton towelling and featuring a handy front pouch pocket, it’s perfect for keeping little explorers cosy and their treasures close.  Features 100%...

This beautiful Bento Box makes healthy lunches quick and easy. It has 5 separate compartments that allows you to offer a variety of food, getting all their lunch favs in there!  The innovative silicone seal helps to keep thicker liquids...

Meet the latest product from B.Box - 360 cup…  it helps support independent drinking, with a twist!  Great for littlies that are learning to drink, this 360 cup lets kids sip from a super-soft silicone, lip-activated 360 ̊ drinking rim....

Our very own Sleepytot Round Silicone Holder Case – the perfect solution for keeping your little one’s dummies and teething toys clean, fresh, and ready for use at all times! Crafted from high-quality, non-toxic, food-grade silicone, this versatile holder is...

This portable white noise machine is packed with features to help your little one feel at ease and set up the optimal sleep space for quality rest. By introducing consistent, soothing sounds, a sound machine can help to mask disruptive...

As voted by parents Top 10 Baby product in the UK. The perfect baby gift for a newborn! One of the most remarkable discoveries midwives made during tests with newborns was the unique absorbency of Cuskiboo. In those precious early...

A calming and relaxing blend carefully crafted to encourage restorative sleep and sweet dreams. Very gentle, eases breathing. Uses: Sleep and breathing aid: Add 5-10 drops to a diffuser for 20 minutes. Replenish as required. Put 3 drops on pillow...

Say goodbye to sticky floors and stressful cleanups! Our Recycled Messy Mat in pink or blue  is designed to make mealtime, playtime, and everything in between a little easier – and a lot cleaner. Made from recycled materials, this durable...

Keep a lid on snack time!  Leakproof and easy to open, snack tubs feature a unique flip-top lid that stays attached to the tub for easy eats on the go.   Fits inside our b.box lunchboxes for an infinite range...

The Solar Buddies Sun Cream Applicator will make putting on sun cream a fun task before outdoor adventures. Your toddler will think this is the best invention since solid food! It is simple for children to apply on their own,...

With Lillebaby, you can get the best of both worlds! This versatile hybrid is ready for whatever comes its way. Life with little ones requires readiness for just about anything, including the weather! The All Seasons version of LÍLLÉbaby's ergonomic...

The LUMA Potty is a modern designed potty from the Dutch brand LUMA Babycare, here to support your little one on their toilet training journey. The potty has a removable insert and is therefore easy to clean.  Made from easy...

Calms the nervous system, supports physical relaxation, reduces mild anxiety, and aids restful sleep.  Whether you have difficulty falling asleep or wake during the night, this formula can help to support you back to better sleeps. Sleep is golden, and...

A gentle solution for bathing baby, this adorable fox baby bath brush + sponge is a baby care essential! Oh-so-soft silicone bristles on one side assist with the gentle removal of cradle cap, softening and exfoliating baby's scalp.   On...

Take thirst quenching to the next level with the B.Box insulated sport spout bottle. Offering easy flow drinking from a soft silicone spout and triple layer insulating superpowers keep drinks cool for up to 15 hours and warm for up...

  Make mealtimes smoother (and a lot less messy) with the Nestling Stainless Steel Suction Bowl. Thoughtfully designed for babies and toddlers learning to self-feed, this bowl combines durability with clever features to support growing independence.Crafted from premium SUS 304...

Is it possible to make a bottle without making a mess? It is now. TRIPOD’s large twist-off cap allows for easy filling and the three narrow legs fit perfectly into bottles for spotless transfer every time. Holds formula for (3)...

When labour becomes very intense Absolute Essential can help keep the event as natural as possible with this very careful blend designed for absorption in the lower back area. A compress with 5 drops of Labour Support can be applied...

FevaEase is an effective formula that supports the body's response to changes in temperature and associated discomfort.  The herbs in this formula are chosen for their ability to balance the change in temperature and calm an overactive or inflammatory reaction...

Zazi has developed Clever Cups to cleverly teach your little one how to drink successfully from an open cup. Did you know that children can drink from an open cup from the moment you start solids? That's right - 4,...

6-12 Months Introducing the Sleepy Hugs 'Cool' range from Baby Loves Sleep, designed to help your baby sleep comfortably during those warm summer nights. The 'Cool' range is made from a soft, light mesh fabric that encourages air circulation, keeping...

The Airnest nursing pillow is designed with mums and babies in mind.The washable TENCEL® based outer cover, and our 3D Airnest lite inner cover, make the Airnest nursing pillow more breathable than typical all-foam nursing pillows – meaning more comfortable...

Travelling with babies and toddlers can be a challenge, especially on long road trips. The Two Nomads versatile baby car mirror is designed to keep your little ones entertained and provide peace of mind for parents. Whether you’re on a quick...

Honeysticks Bath Crayons are the perfect way to add creativity and fun to bath or shower time. Crafted with 100% pure New Zealand Beeswax and Soy Wax. Natural and food-grade ingredients for peace of mind: Lovingly handmade in New Zealand...

These are perfect for that tricky transition between nappies and undies. These cotton/polyester training pants have a foam lining for protection and are available in 3 sizes. The natural way of working with your little one to potty train –...

DIY Marky, The Ingenious Labelling Solution for Families.Marky is an Austrian brand dedicated to creating innovative, practical solutions for everyday family life. Inspired by the universal challenge of lost and mixed-up children’s belongings in schools, daycare centres, sports clubs and...

The perfect set for the very first teeth. Includes a Flat Face Teether and Soother Clip to ensure your little one's teether will always be kept in reach and off the floor.  Great to attach to prams or car seats. ...

NUK Nipple Shields: a pleasant breastfeeding experience for parent and child Breastfeeding allows you and your baby to get to know each other particularly well and intensively and to experience a feeling of security and closeness. However, sometimes breastfeeding is...