This Apple Crumble lactation bar is delicious as is or warmed served with custard or ice-cream. Lovingly made to taste like they come straight from grandma’s kitchen giving you the nostalgic memory of home baking. Lila Jasmine bars are packed...

The NUK Action Cup accompanies the child from 12 months on when it becomes more active and movement and action are in the foreground. The soft straw is flexible and gentle on the palate and gums. Thanks to the practical...

The Boba Bliss is designed to give you the best of both worlds, being a mix of a buckle carrier and a baby wrap all in one! This Boba Bliss wrap carrier is sure to wow all new parents! Easy...

A classic essential to add to your collection, The Gigi Bag is grounded in versatility. Embracing clean lines, the lightweight neoprene design can be altered to expand or collapse with the use of magnetic closures. Smooth neoprene Contrast lined beige...

The Hushh+ is just like the much loved original Hushh, but with more sleep sounds, a wireless speaker, and a longer-lasting battery. The Hushh+ will lull your little one to sleep at home or on the go. Choose from 20 soothing...

The Adventure Banz sunglasses’ unique stay-put, adjustable headband gives a perfect fit every time as your child grows – and they’ll keep them on, as features such as an embedded, soft rubber nose and brow piece and light-yet-robust materials ensure...

Dinosaur 3 Piece Cutlery - Constructive Eating Get your children begging to eat their greens at dinner! Pushing around their peas, stabbing their sausages, and spooning in dessert! Clamshell package contains one Dino Fork, one Dino Spoon, and one Dino...

Sleeptrainer Brody can help your little one to fall asleep in the evening with his soothing nightlight and comforting songs. In the early morning he can show your child when it is time to sleep and when it is OK...

For the parents raising tomorrow's legends. Whether you're cheering from the sidelines, tackling the school run or making memories on family adventures, these caps are made for the everyday moments that matter most. With their timeless design and playful embroidered...

Scientifically designed for growing toddlers — comfort meets proper support. Give your growing little one the perfect next step after baby pillows. The ClevaFoam® Toddler Pillow supports head and neck alignment during sleep while helping to protect the round shape of your toddler’s...

How much fun is your toddler going to have at dinner time with their Constructive Eating Plate! Pushing around their peas, stabbing their sausages, and spooning in dessert!  And using the special construction plate as the base to do it...

Get your little one involved in the kitchen with this kid-safe wooden knife. It’s just the right size for little hands, with an easy to hold handle and a tapered blade. Best used with softer foods such as such as...

Case for doddl toddler cutlery sets. Keeps set clean & hygienic when travelling, practical for before and after mealtimes. Dishwasher safe and easy to clean. Flexible: Fits either the doddl toddler fork and spoon set or the doddl toddler knife, fork...

Baby Beats Heartbeat Animal – A Heartfelt Gift for Every Age Looking for the perfect gift for any age? Look no further than Baby Beats! Soft, cuddly, and filled with love, Baby Beats animals are not your ordinary plush toys...

It’s Disney reimagined - dive in and get ready for the magic to begin! Take all day hydration to the next level with this 500ml insulated drink bottle. Insulating super powers indeed! The triple layer insulation in the larger bottle...

How much fun is your child going to have at mealtimes with their Constructive Eating Dinosaur Plate? Make mealtimes fun for your child with their own Dinosaur Plate! When using the cutlery in conjunction with the plate (cutlery sold separately),...

The perfect water bottle for active kids always on the go! The sports spout bottle 600ml big thirst offers no-fuss easy flow drinking in this unique ergonomic triangle bottle.  Better for school aged kids – this larger 600ml bottle is a little...

The Dentist-approved developmental teether. Dotty the Dinosaur is a gold award-winning Multi-Sensory Teether designed to strengthen and develop the vital mouth muscles needed for weaning, safe swallowing and speech development. Experts advise use from birth, pre and during weaning to...

For big little kids transitioning from sippy cup to drink bottle. The B.Box drink bottle jnr is sized for young children who are ready to take the next step in independent drinking. Easy to carry, simple to open with free...

When kids use their imaginations, healthy food transforms into something they want to eat! Includes 1x Tractor Fork and 1x Tractor Spoon  Safe & Clean: Made in the USA, BPA-free, paint-free, and dishwasher-safe for hassle-free fun.  Playful Design: Textured, easy...

One Dino Fork, one Dino Spoon or one Dino Pusher. No paints are used to color the product. The utensils are manufactured using only FDA approved materials. Our products contain NO Lead, NO Bisplenol A (BPA), NO PVC, and NO...

Get your little one’s Lulla doll ready for bedtime in this irresistibly cute and cosy outfit! Dressing up your Lulla doll is more than just fun—it’s a great way for children to bond with their favourite doll while developing emotional...

Protects little ears from big sounds ZAZU Hearing Protection is designed to grow with your child and provide safe protection in noisy environments. Perfect for concerts, travel, sporting events, and other occasions where noise levels can be too high for...

Make packing lunches simple with the Melii Mini Lunch Box with Handle. This versatile bento box is designed to suit your child’s changing lunch and snack needs. With two removable silicone dividers, you can easily adjust the layout to create...

Protect your whole family naturally this summer with the new 100% natural mineral sunscreen with SPF30 broad spectrum UVA/UVB protection. Safe 100% natural ingredients: your toxin-free, clean sunscreen choice this summer.   Non-greasy feel: smooth, lightweight and sits comfortably on the skin, which makes...

Bring the farm fun to outdoor play with the John Deere Bubble Bottle, inspired by the iconic green tractor. This 5oz (147ml) bottle of premium bubble solution comes with a specially designed wand, making it easy for kids to blow...

Upgrading your on-the-go feeding gear is as easy as 1, 2, 3 with Boon’s TRIFUL. This adaptable formula dispenser has you covered. Each insulated stainless steel pod holds enough formula for a 236ml (8oz) bottle, and the easy-dispense funnel makes...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents. The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position...

Help soothe your baby's irritated gums with our line of ball teethers. Made from 100% non-toxic, food-grade silicone, and designed to be easy to grasp by tiny fingers, our teether balls are safe for your baby to use. Their geometric...

If you're a mama encountering issues breastfeeding due to flat or inverted nipples, the Haakaa Silicone Nipple Aspirators may be just the solution for you. Haakaa Silicone Nipple Aspirators are made from 100% non-toxic silicone and are designed to gently...

Preserve your precious sleep routine when it’s time to transition. As soon as your baby starts showing signs of trying to roll, you must transition them to 'arms-free' sleep.  The Swaddle Up™ Transition Suit can help to ease this adjustment, then also...

Another cute educational toy to join the John Deere family! The Lamaze John Deere Tractor Clip & Go toy is full of developmental features to engage your baby. Turning the wheel creates intriguing clicking sounds to encourage auditory development.  With...

Who’s happier than a toddler with an ice pop or ice cream cone? You are! With Boon’s new DRIZZLE there’ll be no more drips and drops cascading down hands (and all over the floor) as your little slurper enjoys their...

The Bedhead Fleecy Winter Booties are perfect for keeping little toes warm! We have taken the comfort of our hats and applied it to winter booties! Our Baby Booties are soft, snugly and stretchy - perfect for wriggling little feet...

Best Before 10/12 Enjoy our delicious gluten-free choc chip cookies These nutrient-rich treats are specially crafted to boost and support milk supply for breastfeeding and pumping mums.Creamy choc chips are blended into a powerhouse mix including almond meal, chia seeds...

The multi-award winning zip-up swaddle that allows your baby to sleep in a more natural ARMS UP™ position. Babies often use their hands to settle themselves to sleep, either by sucking on their fingers or gently rubbing their cheeks. Medical...

The Nestling Insulated Lunch Bag is a practical, durable lunch time essential designed to make busy school mornings and family outings that little bit easier. Thoughtfully sized to fit all Nestling lunchboxes, it keeps food fresh, organised and easy for...

Funny Mat is a versatile, reusable table mat that protects surfaces during dining, crafting, and study activities. With water-based markers, kids can colour their fun designs, and then rinse under running water to start fresh for endless creative play. Funny...

The wait is finally over! Hey buddy! Making snack and lunchtime more versatile than ever, the bento buddy range creates additional sections for smaller portions and tasty bites. Designed to perfectly fit b.box lunchboxes  Creates additional ‘bento’ sections for smaller portions...

No mess, no residue, just blissful nights sleep! Using patent-protected static stick technology, these easy to apply blackout sheets cling to a clean window surface with out the need for glues, velcros or suction cups! Making this the perfect blackout...

Bibado Handi Cutlery encourages independence from day one & fast-tracks independent feeding & utensil control. Designed to attach only to the Bibado Coverall Bib, it minimises frustration, halts cutlery flinging and keeps utensils nearby Developmental Benefits: Mastering cutlery control requires...

Buy in bulk, fill up your food pouches and save! Buy in bulk, fill your pouches, and save with the Sinchies 500ml Reusable Side Spout Food Pouch. A practical and eco-friendly way to store and serve homemade food and drinks....

These little award winning less mess soft silicone lids are a must have for independent little ones that like to feed themselves! They do exactly what they say - create less mess. These less mess soft silicone lids are the...

The wait is finally over! Hey buddy! Making snack and lunchtime more versatile than ever, the bento buddy range creates additional sections for smaller portions and tasty bites. Designed to perfectly fit b.box lunchboxes  Creates additional ‘bento’ sections for smaller portions...

Lamington's award winning knee-high baby socks,  know as “the socks that stay up and stay on”. Made in New Zealand from soft and gentle merino wool, the best for your baby. An essential item for every new baby. Merino wool is...

The Nöze Pro is a filter-free nasal aspirator designed to help parents clear their baby’s nasal passages safely and effectively. Its unique filter-free system uses a valve mechanism that prevents backflow, ensuring optimal hygiene without needing to buy or replace filters. Lightweight,...

The Brolly Sheets Snazzi Pants Night Trainers range of washable night training pants are designed to help your child move out from nappies or pull-ups. They are absorbent, reusable and comfortable thanks to its super-soft cotton jersey. A great alternative...

Unique 2-in-1 suction bowl designed for babies and toddlers. Suction is immovable when in use, with a tab for quick release.  Strong suction ring is easy to remove converting the suction bowl to a non-slip bowl, perfect for toddlers and...