Ditch that old plastic freezer tray covered with plastic cling wrap and start freezing your homemade baby food in a safe and practical way! The Haakaa Freezer Tray is perfect for freezing puree, homemade baby food, breast milk or even plain old ice...

Introducing the crowd favourite, Lila Jasmine's Apricot + Chocolate Milk Support Lactation Bars. They are lovingly made to taste like they come straight from grandma’s kitchen giving you the nostalgic memory of home baking. Lila Jasmine bars are packed with...

Nuk for Nature's Silicone Soothers are made from 100% sustainable materials and manufactured with green electricity to produce a climate-friendly product.  The organic, ergonomic shape is inspired by nature to help soothe your little one. The rounded top and flat...

Fun silicone animal makes the daunting task of learning a new skill more fun! Hinged chopsticks are perfect for kids (or adults) learning to use chopsticks! The set grows with your child since the silicone animal is removable when your...

Bundle and save 20% with the Bibado Dawn the Dinosaur Teether and Storybook! Dawn the Dinosaur™ is a unique, Multi-Sensory Teether designed to strengthen and develop mouth muscles and help curious little mouths unlock the secrets to biting and chewing. ...

With the Nuk Vario Express you can be sure that bacteria are reliably removed from bottles, soothers and accessories. Hygiene takes the highest priority in a household with children, especially in the first months of life as the immune system...

Now there is no need to remember ‘all the things’ every time you leave the house, and risk packing the wrong thing! The BlinkyWarm 5-in-1 All Season Buggy Cover  ensures you’ve always got it covered… Quite literally! Designed to shield your child from...

2 in 1 Digital Thermometer / Hygrometer Keep track of your child’s environment with the Igrö! This tool accurately measures the temperature and humidity level in their room. The unique comfort indicator is easily seen on a high contrast digital...

Zazi Shades are here for the Summer. These stylish, unisex design for 0-3 year olds are perfect for shielding little eyes from the harsh sun. Plus kids look mega-cute in them! Safety is the #1 priority - especially when it comes to...

Ensure your little one stays toasty and comfortable through the colder months with the award-winning Hands In & Out Sleep Sack, now available in a 2 TOG rating for added warmth. Designed to provide the perfect balance of comfort, warmth,...

Amazing for long days out, camping, and school! This newest drink bottle has insulating super powers. The double walled stainless steel keeps liquids cool for up to 8 hours and warm for up to 6, so now your little one can...

Help your baby to fall asleep with one of the 14 different pre-programmed melodies, like shushing, heartbeat sound or white noise. These sounds mimic the sound from the womb and will calm them down and stop them from crying. A...

Encourage healthy brushing habits with a Fluoride-free toothpaste that actually tastes delicious! Fluoride-free kids toothpaste Silica gently removes plaque without harming enamel Xylitol prevents plaque and bacteria from sticking Refreshing, light and natural Strawberry flavour Safe if swallowed Enamel-friendly pH...

The Sunday Bag from Prene is the ultimate companion for on-the-go mums and bubs, featuring fourteen storage pockets and including a matching baby change mat and mini bag that can be easily stored in the base compartment. Contrast perforated and smooth neoprene body...

Designed to pair with the First Tastes Feeder. These hold the perfect little amount to fit into the feeder so you can freeze either breast milk, fruit etc and soothe ouchy gums. 100% Food Safe Silicone BPA free and non-toxic  Designed to...

The LUMA Brush & Comb Set will keep your baby looking cuter than ever. What's better? They will love the scalp massage that comes with it! Massaging the scalp with the brush can help to prevent cradle cap and stimulate...

The Nestling Stainless Divided Suction Plate 23cm is designed for growing kids ready for bigger meals and more variety. With its larger size, it’s perfect for hearty lunches and dinners, while still offering the structure little ones love. Featuring three...

The Link 'n' Teether set offers endless fun and comfort for your little one, featuring 3 unique teething shapes and 3 brightly coloured links – all packed in a convenient carry case. This versatile set is designed to provide soothing...

The Purflo Breathe Pregnancy Pillow provides essential support to aching backs, knees, hips and ankles. We know that growing a baby can sometimes be uncomfortable and prevent you from getting a good nights sleep! We are so happy to have...

Heavily Discounted - slight sun damage may be present on some blocks It's the baby sensory toy that stimulates their colour recognition: introducing the Jellystone Designs Colour Wheel Puzzle!  Fun and safely chewable, this toy helps to develop problem solving...

A fun way to encourage independence and a healthy relationship with food, and most importantly... have FUN! The GoBe Snack Spinner has grown!!! A size for our big kids! The GoBe Large Snack Spinner is the only spill resistant snack...

The perfect all seasons essential! Mix and match TOG-rated Layers, designed to be worn as a pyjama underneath any of our swaddles, sleeping bags, sleep suits or sleep onesies. ergoPouch Layers are made from a deliciously soft, stretchy organic jersey...

Snazzi Wet Bags are the practical solution for whatever you used to carry in single-use plastic bags.  Send them to daycare to bring home clothing that has been painted on, been in water play or that has had a wee...

Discover a fun, mess-free way to explore sensory play with the Peekaboo Sensory Bag. Filled with weighted beads and themed figurines, it encourages little ones to look, touch and listen as they play. Designed to support calming and focus, this...

The award-winning Sleep Suit Bag converts from a Sleeping Bag to a Sleep Suit with legs using the 4-way zippers. The stretchy organic jersey cotton is soft, breathable and comfortable during sleep, and the ergonomic design allows your little one...

Breakthrough Soothing & Regenerating B12 Cream. Relieve Mild Eczema & Psoriasis Symptoms. : For the symptomatic relief of skin affected by mild Eczema, Psoriasis and Dermatitis Helps relieve irritated and inflamed skin Improves skin healing and peeling Regenerating formula for...

Padsicle Gel – Your Recovery Ride or Die Heard of frozen padsicles? This is it - but easier. Viva la Vulva have made the mix for you and popped it into an easy, squeezy bottle, so you can skip the...

Premium sugar-free natural electrolytes designed to transform your daily water intake. Contains between 2-4x the electrolytes of standard sports drinks.  Bright, juicy natural cherry with a subtle salty finish. Sweet, tart and wonderfully balanced. Delightfully revitalising. Daeli Hydration has become increasingly...

Help your little one soothe the discomfort of teething with the Silicone Twin Flower Teether. Made of 100% food-grade silicone, it features textured surfaces on each petal to help their sensory development. Narrower nibs at each end make it easy...

Simplify outings with the Mushie Kids Mini Backpack that’s perfect for quick trips, preschool or extended travel. This water repellent backpack is easy to wipe clean and keep dry. The top handle allows for easy grab and go while the adjustable...

NUK for Nature Learner Bottle with Temperature Control – Learning to drink sustainably. Made from over 90% sustainable materials (mass balance approach)* From raw materials to manufacturing with green electricity, climate-friendly for real mini carbon footprints The extra wide and...

These magnetic tiebacks are perfect for holding your blackout blinds or curtains open. NEW magnetic tiebacks for use with curtains or any of our blackout blinds No fixings required - these tiebacks can be used to gather your curtain and...

Make mealtimes fun for your child with their own Construction Placemat! When using the cutlery in conjunction with the plate (cutlery and plate sold separately), it teaches children how to hold and use their utensils the correct way.  Therefore, making...

This synergy is designed to assist the healthy immune functions of your child and may be especially helpful when the inevitable childhood illnesses knock on your door. It supports the process of getting back to health safely and quickly. Suitable...

The Crywolf Wet Bag is the perfect on-the-go storage for wet swimwear, clothes, nappies, as well doubling as a kids book bag. Made using recycled fabrics, the Wet Bag has an exterior water-resistant protector coating and waterproof coated interior, and...

Meet the newest Lila Jasmine flavour - Berry + White Chocolate.  Filled with a generous helping of tangy mixed berry pieces + white chocolate chips, these Milk Support Bars are made to taste like they’ve come straight from grandma’s kitchen...

The LUMA toilet seat helps your child adjust to the “big people” toilet and increases confidence. Is has an anti-skid rim underneath and can therefore be easily placed on every toilet. Made from easy to clean materials to save you...

Part of the Petite Eats First Tastes Range, the perfect first baby food for little Kiwis. The perfect first baby food for little Kiwis ♡ Proudly made in New Zealand, our First Tastes range is crafted with just a few simple, wholesome...

For Eczema-Prone & Sensitive Skin. Ceramides Support Skin Barrier Function. : The lowest-irritation cleanser available for people with extremely sensitive skin Formulated for hypersensitive, fragile or reactive skin Irritation score is 75% lower than SLS (a common harsh detergent in...

Snug. Supported. Stress-Free Bath Time. Make baby’s first baths easier for everyone with ClevaBath® — the clever sink bath that supports your little one from newborn right up to 10 months. Designed to fit most standard sinks, it transforms your kitchen or bathroom...

Our beloved Woolbabe Sleeping Suit (with legs) has a brand new 2023 version! Customers have helped us tweak the fit to be easier to walk in & roomier in all the right places to fit cloth nappies and all shapes...

Best for toddlers who are walking, and pre-schoolers transitioning to a big bed. Perfect for 24°C+ The award-winning Sleep Suit Bag converts from a Sleeping Bag to a Sleep Suit with legs using the 4-way zippers. The 400 thread count...

The whole foods lunchbox. Kids love different choices throughout the day, so B.Box have designed a lunchbox that offers parents and kids more flexibility.  Purchase the regular B.Box lunchboxes here! The lunchbox features a large compartment that fits a whole...

The LUMA Bath Thermometer is an essential at bath time and will help take the guess work out of wondering whether the water is safe for your bub. The perfect temperature for the water in your baby's bath tub is...

The only swaddle with patented wings, that allows your baby to sleep in a more natural position with their arms UP & legs splayed. Arms UP gives your baby access to their hands for self-soothing. Features of the Love to...

The perfect waterproof rain jacket for children who love to play and explore in the outdoors. Designed to keep your little ones dry and comfortable in any weather condition, this jacket is a must-have for parents who want to ensure...

The Melii Pacifier Pod is a safe, hygienic and convenient place to put your baby's pacifiers while out and about!  You no longer have to rummage through messy purses to find a dummy when your fussy baby begins to make...

The Woolbabe merino/organic cotton blend sleeping bags have grown legs! Don’t you wish you could wrap up in a duvet all day? Just because your little person wants to be active it doesn’t mean they can’t be wrapped up cosy...