Who said bath time isn't fun? These tubes are a great addition to your bath time routine to make it a fun time with your little one. The tubes suction to the wall and add water-activated motion to the fun...

 The inevitable anxieties around birth are best managed with sensible preparation and an open mind. Breathing is, of course, our best natural resource to help us stay loose and manage powerful contractions with presence and integrity. Which is why Birth...

These are all three of our favourite Rockit sleep aids, designed by our Rockit dads in the UK to keep your babes asleep on the run! Includes Rockit Rechargeable - The award-winning Portable Stroller Rocker Zed V2 - The award-winning vibration Sleep...

Have you ever wondered what is different about a face cleanser compared to a body cleanser? Face cleanser formulations should be very gentle, not remove too much oil, and in our opinion contain no penetration enhancers or ingredients irritating to...

Sleep is something taken for granted by those who have it, but for many of us, it is a struggle to get to sleep and/or a deep and restorative sleep. Magnesium Rescue butter will assist with achieving this. The formulation...

The LUMA step stool helps your little toddler to become a little more independent. It is indispensable in the bath room or toilet. Not only the bottom is made out of anti-skid material, but the top as well. Easily movable...

The SC640 6" Video Baby Monitor has a large colour LCD display, motorised pan-tilt camera, and parent talk back. It offers room temperature alerts, soothing lullabies, a feeding timer, and up to 18 hours of battery life in power save...

Keep little wolves’ lunches cool all with the Crywolf Everyday Lunch Bag. Made from recycled materials, this eco-friendly bag features a water-resistant protective coating, an insulating lining and an easy-to-clean design. Complete with a top carry handle and zip closure,...

Qbaby TeethEase Gel is a combination of herbal extracts and clove oil in a base of Aloe Vera gel, TeethEase Gel will not only help support the health of your baby's gums but also support oral bacteria on the emerging...

The Q Life natural, unique version of NZ “Rescue Remedy” for kids and adults to settle nerves, aid stress relief and cultivate calm. Provides nutrient support for convalescence from exhaustion, stress post-illness, childbirth and sports recovery. A beautiful blend of...

The Melii 3 in 1 Silicone Training Cup is the perfect cup for your growing child, offering flexibility as they learn to drink independently. This versatile training cup can be used with or without the straw, or as an open...

The Good Witch Hazel is a must-have for every new mama. A magical potion, used for centuries, Witch Hazel soothes and calms when it feels like everything is on fire down there. It is known for cooling and calming sensitive...

We have gone ahead and made the ultimate Summer bundle! Save 15% when you purchase both of our top Summer sellers together. What a duo for your beach bag! Usually $64.95 What's included: x1 SavviSand Kit (Formula + Applicator) x1...

Baby’s Sea Shore - Soothing Sleep Sounds for Little Ones Help your baby drift off to sleep with Baby’s Sea Shore, a calming audio experience trusted by parents. A Silver Bizzie Baby Award winner, this CD blends the comforting sound...

4-in-1 Digital Infrared Thermometer Avoid waking up your sick child to track their fever with this precise, instantaneous, and non-contact thermometer. Designed to not only measure temperature on most body parts but also on various surfaces including milk bottles, baby...

Ensure your little one stays cozy and secure through the cooler months with the award-winning Sleepy Hugs Sleep Sack, now available in a 2TOG rating for the perfect warmth during winter nights. The Sleepy Hugs 'Warm' version is thoughtfully designed to...

How smart is this insulated food jar! This B.Box food jar keeps food at the perfect temperature all day, whether kids prefer warm pasta for lunch or cold refreshing fruit and yoghurt.  Great for kinder and school with a 335ml...

Introducing all-natural, chemical-free mood support for kids! Does your little one struggle with keeping calm? When you’re little, big emotions feel — well — big! The good news is, ZenPatch is scientifically formulated and tested to help kids regulate their...

From weekend sports to road trips or beach adventures, the Crywolf Packable Duffel is the go-to for all your little explorer’s gear. Spacious, water-resistant and thoughtfully designed with multiple internal and external compartments, this versatile bag holds all the essentials...

Soothing Anti-inflammatory Cream To Relieve Itchy, Irritated & Inflamed Skin Caused By Mild Eczema, Dermatitis & Mild Psoriasis. For the symptomatic relief of mild Eczema, Psoriasis and Dermatitis Helps calm red, itchy, irritated and inflamed skin Reduces skin scaling and...

The cosy Everywhere Zip-up Towel from Crywolf is made from luxe, super soft cotton towelling and will be a summer essential. This all-rounder doubles as a towel and a robe, keeping kids warm and dry after the beach or pool...

The Front Zip Duvet Woolbabe is much loved for being so cosy and easy to use.. They are ideal for bedrooms under 20 degrees, though they can be used in rooms 14 to 22 degrees (57-71°F) by varying the clothing...

Bring colour mixing to the tub! Honeysticks Bubble Bath Colour Mixing 3pk 220ml transforms bath time into a playful, hands-on experiment in colour and creativity. With three mixable colours and a plant-based formula, kids can create six vibrant shades – all...

We’re ready to spill the tea… The Mother-Sip has landed. This natural raspberry leaf tea has been used for generations as part of pregnancy wellness and labour preparation. Loved by mamas for its nourishing, grounding ritual, it’s the perfect daily...

OHBaby! Awards 2020 - GOLD WINNER - Most Recommended Product - Woolbabe Sleeping Bag Our 3 Seasons sleeping bag must be the most versatile sleeping bag available! It can be used from 18 to 30 degrees by varying the clothing...

Travel-d For When Baby's On The MOO-ve! Now you can get all of our most popular and essential baby products in convenient travel sizes. These are also suitable for carry-on luggage, for when bub is on the MOOve! This also...

These best-selling choc chip Mama biscuits are nutrient-rich, specially crafted to help boost & support milk supply for breastfeeding & pumping mums. Developed by the postpartum dream team—a naturopath, nutritionist, and midwife—with you in mind. While these have been designed...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Toddler Bucket hat is a fabulous baby sun hat featuring a soft flexible brim and rated is UPF50+ Excellent Protection! Soft blue...

Part of the Petite Eats First Tastes Range, the perfect first baby food for little Kiwis. The perfect first baby food for little Kiwis ♡ Proudly made in New Zealand, our First Tastes range is crafted with just a few simple, wholesome...

NUK Bath Thermometer, for a safe bath-time, natural canola oil measuring fluid. The NUK Bath Thermometer ensures safe bath-time fun. It is filled with a natural and completely harmless measuring fluid that is based on canola oil. Once you have...

Introduce sorting and matching with the Mushie coin & tube sorting box set. The round scalloped box comes with two interchangeable lids and is made of durable PP plastic. As littles fit the 20 colourful coins and tubes through the...

Lila Jasmine's Mix of Six Milk Support Lactation Bars are a great choice if this is your first time or if gifting to someone you love. Individually wrapped and beautifully boxed makes them a thoughtful gift for new mothers. Lovingly...

The Love to Dream Sleep Suit™ is an “all-in-one” wearable blanket that eliminates the need for loose blankets in the cot/bed, ensuring a more comfortable & safe sleep for your little one, day or night.  Built-in legs provide freedom of movement...

The Melii SIlicone Tumbler is 100% silicone with thick handles that are easy for little hands to grip. It has a silicone straw, can hold up to 265ml and is by far the cutest little tumbler out there! Made from...

*Please note. There has been a slight change in the logo which does not appear in these photos. The new logo hardware is the Isoki circle instead of the rectangle label.  The Kingston Duffel Bag takes your nappy bag back to...

Why didn’t I know about the Gummee Glove when my little ones were babies? The Gummee Glove is a cleverly designed teething mitten made for babies who are too young to grasp a teething toy on their own. Say goodbye...

Snazzipants 'All In Ones' are the absolute perfect reusable cloth nappy! Cloth is back and better than ever! This nappy was specifically designed by a mum who really understands the importance of comfort & convenience! They are easy to use,...

And you never thought leaky pipes could be fun. But Boon PIPES makes bath time a scooping and pouring extravaganza. These fun baby toys come in five shapes that can be used individually or put together to make a chain....

Help your little one feel like a big kid! We love that this can be folded up and neatly stored away.  The Stëp assists small children in reaching areas that are still a little too high. Whether used during potty...

Prepare fresh baby and toddler food at home and take it on the go with the B.box reusable fill + feed! This latest innovation in child feeding lets folks easily fill a clear silicone food pouch from a wide opening...

Soothing Anti-Inflammatory Cream. Relieve Dry, Sore & Inflamed Skin Caused By Mild Eczema, Dermatitis & Mild Psoriasis. : For the symptomatic relief of mild Eczema, Psoriasis and Dermatitis Analgesic properties help relieve sore, painful or tender skin Helps calm red,...

Start your little one on their solids journey with the Haakaa Silicone Feeding Spoon Bottles! It's perfect for feeding your baby without the potential mess of moving food back and forth from the container to their mouths. You can use it for all...

Sinchies child safe anti-choke lids are available in a pack of 5 in pink, green, purple and white. This is a useful optional extra! They are bigger than the standard lids that come with all Sinchies pouches and easier to...

With all the looks of a classic backpack, the clean lines of the Marlo Backpack is designed to turn heads. The quilted front gives the Marlo a trendy feel while the main compartment ticks all the boxes for practicality with...

Give yourself (or a loved one) the gift of peace & quiet. The Baby & Child Sleep Essentials oils are great for the early years to encourage effective, gentle sleep time. Twinkle Star (organic) 10ml,  Chamomile Roman 3% (organic) 10ml,...

The Crywolf UPF 50+ Long Sleeve Swimsuit is perfect for all-day water adventures at the beach and pool. Made from lightweight recycled fabrics and featuring a front zip for easy wear, the Long Sleeve Swimsuit ensures all-day comfort and maximum...

Try before you buy! Lila Jasmine's single serve bars are a great choice if this is your first time or if gifting to someone you love. Individually wrapped makes them a thoughtful gift for new mothers. Lovingly made to taste...

Would you love to try a Sleepytot Comforter, or other soother holder but your soother doesn't have a ring to attach? No problems! This adapter fits nicely onto button soothers which then makes them compatible with Sleepytots and soother holders....