Help soothe your baby's irritated gums with the Mushie face teethers. Made from 100% non-toxic, food-grade silicone, they're safe for your baby to use—and their whimsical design and sophisticated colours make them a stylish addition to your home.  BPA and...

Petite Eats' safety knives have been specifically designed for little hands learning to take part in the kitchen. Made from BPA free plastic, they have a blunt tip and ergonomic handle with a silicone non-slip grip. What makes these knives...

SILVER Award for the best Sleep Aid 2024- OHBaby! Awards  Don't lose your voice shushing your baby to sleep. Baby Shusher uses a rhythmic "Shhh" sound to break baby's crying spell. For newborn babies, this mimics life in the womb...

Make toilet training more comfortable and secure with our Child Toilet Seat, designed to give little ones the confidence they need during every bathroom visit. Easy-grip handles on each side provide extra stability, helping children feel safe and supported as...

The NUK Milk Powder Dispenser offers the optimal solution to one of the daily tasks parents face: baby formula powder always has to be measured out precisely according to the manufacturer’s instructions then prepared with the correct amount of water....

Kiddo Goggles are thoughtfully designed to make every swim session stress-free and enjoyable. Combining a wider fit, soft materials, and the innovative back clip, they ensure ultimate comfort and ease of use. Created for little swimmers and trusted by parents,...

Send your little one off on all kinds of adventures with their Tiny Backpack About Friends! Not only are these Tiny backpacks absolutely adorable, they are designed with functionality and practicality in mind. Small but mighty, they have a generous...

Brolly Sheet Waterproof Cot Pads with wings are the perfect solution for those leaky nappies or a baby that spills and dribbles a lot.Easy to remove & change, our cot pads are the ultimate in comfort, made with a 100% soft cotton top. Our innovative...

Buy in bulk, fill up your food pouches and save! Save time, reduce waste, and enjoy more flexibility with the Sinchies 1 Litre Reusable Side Spout Food Pouch. Designed for bulk use, it is perfect for storing and serving your...

Countertop clutter getting you down? Boon’s Groove Drying Rack gives you extra room without taking up extra space. It can hold up to 6 baby bottles or other mealtime items and features modular pieces that let you customize your dry. ...

If you're a pumping mama looking for the perfect solution to safely store your precious breast milk, look no further than the Haakaa Silicone Milk Storage Bag! Silicone Milk Storage Bags are a fantastic eco-friendly alternative to disposable plastic milk...

THE BEST THING IN THE TUB SINCE YOUR KID What do we not love about baby bath mats? They’re too small (annoying), they’re stiff (ouch) and water gets trapped underneath them (nasty). Well, no more. RIPPLE covers a large portion...

Baby skin is more easily irritated than adult skin and babies are far louder when shampoo gets in their eyes. Our natural shampoo is designed to be very gentle on the delicate scalp and skin of babies and young children...

Digital Bath and Room Thermometer with Temperature Alert The Oricom Digital Bath and Room Thermometer is designed to monitor the temperature of baby’s bath or bedroom and to use as a fun toy for babies of all ages. Displays accurate...

Made with edible ingredients – because everything that goes on the lips, eventually gets eaten Packed with nourishing natural oils to keep lips soft, smooth and hydrated 100% Petroleum-free – we skip the nasties most lip balms are made from...

  An aluminium-free, roll-on, natural deodorant Free of aluminium due to our concerns about aluminium in antiperspirants Slightly alkaline formula prevents odour causing bacteria from growing Free from over-powering essential oils that mask odour and can cause irritation Made with...

The multi-use Snap & Go Pods will make meal times so much easier! Portion up your baby food in the Snap & Go Pods to freeze for quick meal prep, when you're ready to feed simply remove and microwave or...

The SlumberPod is the original patented blackout sleep tent for babies and toddlers, blocking out 95% of light. No discounts available on the product at present. It is a dark and breathable tent that is designed to fit over your...

Because you can’t watch over your baby around the clock, sleep with greater peace of mind while Babysense7 monitors the breathing movement rate of your sleeping baby. Should these breathing movements fall below a certain rate or not be detected,...

Experience easier driving while keeping a watchful eye on your little one with our HD 1080P baby car camera system. The baby car camera’s  night vision and invisible IR lights make nighttime driving a breeze. The camera and monitor offer...

Sleepytot snack cups are super convenient and super portable and they have been created especially for Mums and Dads on the go! They are collapsible to adjust to any amount of snacks that you wish to place inside for your...

Sandals that stay on little feet. Our jelly sandals have been designed with parents & children in mind, comfortably protecting little feet in most indoor & outdoor surfaces.  Wear in mud, water, sand & more while looking stylish. Waffle grid upper...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents. A patented, game-changing design, the Swaddle Up makes longer sleep easy. The more natural Arms Up position lets babies access their hands to self-soothe. Ideal for...

Dawn's First Tooth is a beautifully illustrated, easy-to-read, lift-the-flap storybook designed to encourage curiosity and support the Bibado Dawn the Dinosaur™ Multi-Sensory Teether. Written by Bibado founder, mum and Dentist, Rachel, the entertaining rhyming story helps parents explain to their children...

Help your little one learn when it’s time to drift off into dreamland, and when it’s time to come out and play with the Yogasleep Light to Rise Sleep Trainer, Sound Machine, and Night Light. Custom sleep training schedules, a...

The Oricom OBH950 Nursery Pal Glow+ video baby monitor offers remote access to a smartphone to ensure you are able to stay close to your baby in the home, or while away. Keep an eye on things with the ergonomic...

If you love your Subo you're going to LOVE these handles! An absolute game changer when it comes to feed time, making it easier for your little one to enjoy their Subo experience. Ergonomically shaped for a natural and comfortable...

A new innovative product from the Sinchies team - meet The Sinch Station. This Dry and Fill Rack is a game-changer for anyone using reusable food pouches. Filling and drying your pouches has never been easier. Designed to make filling and drying effortless, this...

For Breastfeeding Mums A soothing balm for breast-feeding mums Made with antioxidant-rich oils like Grape Seed and Sunflower Oil Hydrating and soothing ingredients like Shea Butter and Natural Vitamin E Free of Lanolin – a wax secreted by the glands...

Discover the modern twist on swaddling that has led a ‘sleep revolution’ for infants & parents.  The multi-award winning Swaddle Up™ is the only zip-up swaddle with patented 'wings' that allows your baby to sleep in a more natural Arms Up™ position for true...

The perfect hat for those colder days, and a great gift! A beautiful baby beanie crafted with newborns in mind. The beanie is made from organic cotton and features a light stretch and top-knot design, perfect to keep those little...

Introducing the perfect backpack for little adventurers! These cute backpacks are designed with both style and practicality in mind. The spacious large zippered compartment is perfect for holding books, snacks, and all your child's essentials. Two side pockets offer additional...

Honeysticks Bath Crayons Triangles are the perfect way to add creativity and fun to bath or shower time. Their unique triangle shape makes them perfect for little hands to hold! Crafted with 100% pure New Zealand Beeswax and Soy Wax....

Part of the Petite Eats First Tastes Range, the perfect first baby food for little Kiwis. The perfect first baby food for little Kiwis ♡ Proudly made in New Zealand, our First Tastes range is crafted with just a few simple, wholesome...

The Lamaze Grip & Grab Apple toy is perfect for your bub with its easy to grip shape. Designed with soft fabric and crinkly sounds to develop motor skills and auditory stimulation. Soothes your baby's gums with its colourful teething...

Meet the Heritage Silk-Lined Bow Tie Cap — your new go-to accessory for effortless, elevated style. Thoughtfully crafted with a 100% linen outer and pure silk lining, this cap feels beautifully lightweight while being incredibly gentle on hair. The silk...

These gorgeous Lamington Crew Socks are made in New Zealand from soft and gentle merino wool, the best for your baby. An essential item for every new baby. Merino wool is super soft and cosy on a baby’s delicate skin.  New...

The Swaddle Up Transition Bag helps your baby to gradually adjust to sleeping un-swaddled. Simply unzip one ‘wing’ – either as baby sleeps or when dressing them – for a few sleep cycles to help your baby get used to...

The perfect next-step pillow for growing kids. Give your child the comfort and support they need as they transition from toddlerhood to the big-kid years. The ClevaMama® Junior Pillow is specially designed for children aged 3 years+, providing gentle support for the...

Designed to intuitively teach your child to eat successfully from a plate, all by themselves, in minutes, boosting confidence at every mealtime. Biodegradable with expert design features. High quality with a ‘grown up’ look. Helps transition from a bowl to...

The Melii Silicone Milk Bottle comes with it's own straw and features a thoughtfully designed shape that supports easy grip for little hands, empowering toddlers to sip with confidence and without assistance.The soft silicone straw is gentle on sensitive gums,...

Nail cutting is made easy with Medescan's L'il Nail Buffer.  Designed for the safe and gentle trimming of delicate nails, making it ideal for use on babies and suitable for all ages. This product features an almost silent operation and...

Crafted from sleek black perforated neoprene, this Prene  tote bag has a generous proportion that caters to all your everyday essentials, with plenty of space to spare. Smooth neoprene Dark metallic hardware 4 external zip pockets 6 internal pockets 2...

You are going to love this toddler bowl.  No smells. No stains. No plastic Designed for parents who refuse to compromise, our Ceramic Suction bowl combines timeless, high-quality materials with the practicality real mealtimes demand. Why You’ll Love Them: Non-Toxic: 100%...

The SWADDLE UP™ Hip Harness Swaddle has been specially designed for babies being treated for Hip Dysplasia. It has been designed with a wider fit at the bottom so that it can be worn over a Hip Dysplasia Harness or...

You are going to love these cute cutlery sets. Our cutlery set is designed for little hands and real-life use- combining quality materials with everyday practicality. Why You’ll Love them: Non-Toxic: Free from BPA and harmful chemicals- safe for everyday use...

This Apple Crumble lactation bar is delicious as is or warmed served with custard or ice-cream. Lovingly made to taste like they come straight from grandma’s kitchen giving you the nostalgic memory of home baking. Lila Jasmine bars are packed...

The folding bath tub is part of the Baby First Essentials Range, and its very clever. Designed with convenience and comfort in mind, this compact bath is perfect for modern families, and makes bath time simple and fun.  Features: Temperature-sensitive...