Customise lunch combinations and keep food cooler for longer with our NEW versatile flexi insulated lunch bag! Designed with flexible sides to fit even more of your favourite b.box lunch combos: lunchbox + snackbox lunchbox + mini insulated food jar...

Ro the rabbit is here to easily help your little one fall asleep. Ro is a rechargeable sleep soother with an amazing multicolour nightlight and 10 different melodies to choose from. Let Ro play the entire night or use the...

Premium sugar-free natural electrolytes designed to transform your daily water intake. Contains between 2-4x the electrolytes of standard sports drinks.  Bright, tangy lime balanced with a touch of lemon and a subtle salty finish. Delightfully uplifting. Daeli Hydration has become increasingly...

This refreshing blend of potent therapeutic oils is specially formulated to help clear congestion and release painful pressure. With a penetrating molecular aroma carrying antiseptic, anti-viral, anti-inflammatory and decongestant properties, this is an effective all natural response to the often...

Tired of winter bugs? Us too. Enter The Nude Alchemist's Chest Rub, two natural vapour chest rubs to help ease the burden of sickness this winter, alleviating the congestion and discomfort experienced from the common cold, flu, fever, coughs, COVID-19...

A prebiotic packed, soothing moisturiser. Like a hug for sensitive skin – this lotion is loaded with Mānuka Honey, Calendula and Prebiotics. Nature’s own ingredients, kindly made for sensitive skin. Noody has you covered with this all-natural formula featuring oatmeal,...

Have you ever seen a cuter gift set? Our perfect Teething Starter set has all the essentials to soothe your little one’s teething pain. Our Teething Starter Sets come in a range of different characters and colours! Our Teethers are...

Discontinued patterns The Sleep Suit Bag is an innovative, award-winning solution that seamlessly converts from a sleeping bag to a sleep suit with legs, thanks to its convenient 4-way zippers. Designed to provide comfort and warmth, this versatile product is perfect...

Calms & Protects Baby’s Skin. As all parents know, babies often get sensitive skin around the nappy area. This can be caused by either a reaction to urea, or yeast. Moving around as much as they tend to doesn’t help...

As the saying goes: to be prepared is half the victory. That is also true for expectant parents, who await the arrival of their little miracle full of anticipation. So that they can reassuredly welcome their little offspring home, a few...

Messy Mats are absorbent play mats with a waterproof backing which stops liquids seeping through to the surface below. They're 150cm by 150cm, the perfect size for catching messes without taking up too much room.  Messy Mats are ideal for picnics,...

FRIGG Daisy Night pacifier with a glow-in-the-dark function. The handle and knob will glow in the dark and solve the challenge of finding and placing your baby’s pacifier in the middle of the night. The glow-in-the-night feature is softly bright...

NUK Silicone Star Soother – Soothes like no other You can count on it. Isn’t it great when there’s something you can always rely on? The NUK Star soother is just that. Over 90% of babies can be soothed by...

The 2 Tier Bento Box was designed for those with big appetites, long work days, or packing loads of variety into one container! With a total of six compartments you can pack enough food for breakfast, lunch and dinner! Featuring...

The LUMA Easy Wipe Box is a stylish and practical essential for any changing table. Designed for convenience, it opens easily with one hand, perfect for quick changes while keeping wipes moist and fresh for longer. The large size fits...

The Rinö Pro Nasal Aspirator is a gentle yet effective solution for relieving nasal congestion in babies and young children, helping them breathe easier and more comfortably. Designed with 5 adjustable suction levels, it safely removes mucus without causing discomfort,...

CLEARANCE - SECONDS - PERFECTLY IMPERFECT Some small imperfections in the material may be present that will not affect the quality of the garment. Give your baby the gift of a peaceful, secure night’s sleep with the Sleepy Hugs Sleeping...

Please read description carefully before purchasing - these little Sleepytots are seconds. They can be used as a comforter or with a dummy chain.  Our adorable Sleepytot small comforters are back. Sadly, these ones didn't pass our rigorous inspections and...

The Prene Haven Backpack is a spacious, lightweight, and durable sports-luxe backpack crafted from contrasting smooth and perforated neoprene. Designed for versatility, it features adjustable sides, multiple pockets, and is vegan-friendly and machine washable, making it ideal for daily use, work, or...

The Melii 4 Compartment Snackle Box is the ultimate vessel for all your favourite snacks!  A variation on the much loved Snackle Box, only smaller and the compartments can be opened individually! Locking in the freshness on each compartment for...

Melii's Animal Ice Pops will be your new favourite way to make healthy treats to cool off this Summer!  The molds in 6 fun different animal shapes; a bulldog, a cat, a shark, a panda, a lion & a bear....

The Baby Ink Hand/Footprint Inkless Printing kits allows for creative memories – with no mess and no fuss! It’s very detailed and lots of customers like this one to turn prints into tattoo’s. This is because it is dark enough to...

Feed your little one liquids and administer their medicine safely and easily with Haakaa's SqueezieDOSE Silicone Dispenser Set! The unique silicone bulb design is an excellent alternative to traditional hard plastic syringes. It allows you to use it one-handed, giving...

On-the-go? Snack time is so easy with the versatile snackbox. The perfect answer for smaller portions, keep little ones fed no matter what your day has in store – playground, car trips or school. The flexi whole fruit holder secures...

The ergoPouch 3.5 tog Organic Side Zip Premium Sleeping Bag is a superior sleeping bag for tummy sleepers. This sleeping bag has a two-way zip that runs from the neckhole, around the outside of the bag to the bottom, this...

Soothing Anti-Inflammatory Cream. Relieve Itchy, Irritated & Inflamed Skin Caused By Mild Eczema, Dermatitis & Mild Psoriasis. Details: For the symptomatic relief of mild Eczema, Psoriasis and Dermatitis Helps calm red, itchy, irritated and inflamed skin Reduces skin scaling and...

Meet Cody and Otto Life-like underwater world.  Turn your little one’s room into a magical underwater world, with moving waves and fish swimming around the room, while listening to relaxing ocean sounds.   3 Step sleep program  Helps your little one to fall asleep by lowering...

Soothes and calms dry, itchy skin conditions while moisturising and promoting skin regeneration. This all-natural cream acts as an emollient, locking in moisture to maintain skin hydration and providing a protective barrier against further irritants.Suitable for all ages (from 3...

You are going to love this toddler plate.  No smells. No stains. No plastic Designed for parents who refuse to compromise, our Ceramic Suction Plate combines timeless, high-quality materials with the practicality real mealtimes demand. Why You'll Love Them- Non-Toxic:...

Not all babies enjoy having their arms swaddled in. That's where the Butterfly Cardi comes in. This innovative design allows you to keep your baby's arms close to their face, with the hands up option. Additionally, it can be used...

A handy accessory to have while you are out and about! You are out and about & suddenly you notice your child has done a wee or an accident in their nappy or pants. Simply grab your child's wet bag from...

Designed for streamlined organization and hands-free ease, the Clarion Diaper Backpack features a transparent interior pocket plus a separate see-through pouch for pack, grab and go convenience. Lots of pockets and a wide, easy-access opening make this diaper bag a...

CLEARANCE - SECONDS - PERFECTLY IMPERFECT Some small imperfections in the material may be present that will not affect the quality of the garment. The Hands In & Out Sleep Suit Organic 0.7 Summer Suit offers all the comfort and features...

The gorgeous Woolbabe fabric has now been used to make Woolbabe Sleepy Socks!! Woolbabe Sleepy socks are made from a blend of 70% organic cotton & 30% merino and will be the next item of clothing your child does not...

Introducing the Harper Cross Body Bag, a wearable style that fits seamlessly with your wardrobe. Featuring a sleek monochrome design, with matching hardware and an adjustable shoulder strap for added comfort. The Harper's clever, compact design provides enough space to...

NUK Silicone Star Soother – Soothes like no other You can count on it. Isn’t it great when there’s something you can always rely on? The NUK Star soother is just that. Over 90% of babies can be soothed by...

How much fun is your toddler  going to have at dinner time with their Constructive Eating Cutlery Set!  Pushing around their peas, stabbing their sausages, and spooning in dessert! Each set contains one Fork Lift Fork, one Front Loader Spoon,...

The award winning B.Box Sippy Cup has been updated and is better than ever! The award-winning sippy cup features an innovative b.box weighted straw that moves with the liquid – whatever angle the cup is tilted. The redesigned straw has...

The Sinchies collapsible funnel has been custom designed to help with filling your reusable food pouches. How to use: push it out, pop it into the ziplock part of your Sinchies and you're ready to go. This funnel in conjunction...

Daeli Hydration Salted Watermelon is a premium sugar-free electrolyte powder made in New Zealand, designed for daily hydration. Natural juicy sweetness fused with light, crisp salty notes. Delightfully refreshing. Each sachet contains 800mg sodium, 200mg potassium, 100mg magnesium and 50mg...

Haakaa's Silicone Penguin Nasal Aspirator is the quick, quiet, and efficient way to clear your little one's stuffy, runny nose! This aspirator is made of soft, food-grade silicone and sucks up mucus with a gentle squeeze, clearing your baby's airways...

Highlights Food-grade silicone Separate food, snacks and condiments Suitable for use in containers, bento's and lunchboxes  Dishwasher, oven and microwave safe Versatile  Details Get organised with these 100% Silicone Snack Containers from Melii. Perfect for keeping in your bag when...

Designed for confident tummy sleepers, this premium sleeping bag gives your little one freedom to move while staying safely warm all night. For infants who are rolling and sitting (especially tummy sleepers) and toddlers who still prefer to wear a...

The HipSurfer is packed with clever features to make everyday carrying easier, comfier, and more convenient - for newborns, toddlers and every “carry me!” moment in between.  The HipSurfer is approved by Doctors, sleep and breastfeeding experts across Australia The...

FOR A LIMITED TIME TAKE 10% OFF ALL BEDHEAD HATS - ADD TO CHECKOUT FOR DISCOUNT. The Bedhead Classic Bucket hat is a UPF50+ kids sun hat featuring our unique 'anti-flop' technology ensuring brims won’t flop in front of their...

Sleek yet incredibly spacious, The Saturday Bag by Prene is the perfect baby/nappy bag or overnight tote. Contrast perforated and smooth neoprene body Dark metallic hardware 14 pockets in total (internally and externally) Main zip closure  Separate zippable bottom compartment Removable baseboard Adjustable pram...

Our feeding and infant pillow is a must-have for every stage of pregnancy. Designed with a gentle curve, it offers essential support for your back and bump as you journey through those precious nine months.  The Baby First feeding pillow...

A Gentle Detangling Spray to Quickly Remove Knots & Tangles Made with a unique blend of Jojoba and Argan Oils to hydrate and protect delicate hair Silicone-free, so you won’t have to worry about buildup or breakage Pro Vitamin B5...