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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Toddler 1-3 Years

sleepytot-sloth
Sleepytot Comforters - No More Dummy Runs

Sleepytot Comforters - No More Dummy Runs

from $34.95 NZD
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Sleepytot Comforters - No More Dummy Runs from $34.95 NZD
Sloth / NOT REQUIRED - my pacifier has a ring ie: BIBS Puppy / NOT REQUIRED - my pacifier has a ring ie: BIBS Green Dinosaur / NOT REQUIRED - my pacifier has a ring ie: BIBS Cow / NOT REQUIRED - my pacifier has a ring ie: BIBS Orange Fox / NOT REQUIRED - my pacifier has a ring ie: BIBS White Unicorn / NOT REQUIRED - my pacifier has a ring ie: BIBS Grey Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Cream Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Pink Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS Blue Bunny / NOT REQUIRED - my pacifier has a ring ie: BIBS
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

$24.95 NZD
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Solar Buddies - One Sunscreen Applicator $24.95 NZD
Blue Green Pink Purple Nude Black
Bibado - Highchair Coverall Bib with Long Sleeves

Bibado - Highchair Coverall Bib with Long Sleeves

from $39.95 NZD
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Bibado - Highchair Coverall Bib with Long Sleeves from $39.95 NZD
Long Sleeve / Arctic Adventures Long Sleeve / Over the Rainbow Long Sleeve / Woodlands Long Sleeve / Oceans of Fun Long Sleeve / Speedy Dinos
easynight-blinds-home-version
Easyblinds - Easynight Blackout Blind HOME Kit

Easyblinds - Easynight Blackout Blind HOME Kit

from $69.95 NZD
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Easyblinds - Easynight Blackout Blind HOME Kit from $69.95 NZD
easynight-blinds-portable-version
Easyblinds - Easynight Blackout Blind PORTABLE Kit

Easyblinds - Easynight Blackout Blind PORTABLE Kit

from $79.95 NZD
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Easyblinds - Easynight Blackout Blind PORTABLE Kit from $79.95 NZD
Solar Buddies - Twin Pack

Solar Buddies - Twin Pack

$45.00 NZD
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Solar Buddies - Twin Pack $45.00 NZD
Solar Buddies - Pack of 2 Replacement Heads

Solar Buddies - Pack of 2 Replacement Heads

$22.50 NZD
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Solar Buddies - Pack of 2 Replacement Heads $22.50 NZD
doddl-3-piece-aqua
doddl - Toddler Knife, Fork & Spoon Cutlery Set

doddl - Toddler Knife, Fork & Spoon Cutlery Set

$39.95 NZD
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doddl - Toddler Knife, Fork & Spoon Cutlery Set $39.95 NZD
Aqua Magenta Indigo
Sale
Lulla Doll Bundle - Baby and Child Sleep Companion

Lulla Doll Bundle - Baby and Child Sleep Companion

$99.95 NZD $139.90 NZD
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Lulla Doll Bundle - Baby and Child Sleep Companion $99.95 NZD $139.90 NZD
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $79.95 NZD
legionnaire-baby-flap-hat-girl-lana-product-side
Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat

$35.95 NZD
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Bedhead -Patterned Baby & Toddler Legionnaire Flap Hat $35.95 NZD
Lana / 0-3 Months (37cm) Fish / 0-3 Months (37cm) Bedhead Space / 0-3 Months (37cm) Sprinkles / 0-3 Months (37cm) Pink Stripe / 0-3 Months (37cm) Khaki Stripe / 0-3 Months (37cm) Natural Stripe / 0-3 Months (37cm) Dinos / 0-3 Months (37cm) Charlotte / 0-3 Months (37cm) Dalmation / 0-3 Months (37cm) Dani / 3-6 Months (42cm) Bridgette / 0-3 Months (37cm) Bedhead Koala / 6-12 Months (47cm) Bedhead Bunny / 6-12 Months (47cm) Evie / 6-12 Months (47cm) Tractor / 6-12 Months (47cm) Spring Butterfly / 0-3 Months (37cm) Treadly / 3-6 Months (42cm) Sonny / 3-6 Months (42cm) Blue Rainbow / 0-3 Months (37cm) Grey Penguin / 0-3 Months (37cm)
Sale
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $14.95 NZD $29.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $14.95 NZD $29.95 NZD
Green Blue Magenta Indigo Aqua
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$10.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $10.00 NZD $25.95 NZD
Baby Blue Pink Emerald Green Grey Blue Orange Sunshine Yellow Rubin Red
gelato-sippy-cup-blush
B.Box - Sippy Cup V2

B.Box - Sippy Cup V2

$19.95 NZD
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B.Box - Sippy Cup V2 $19.95 NZD
Blush Latte Ocean Pistachio Bubblegum Tutti Frutti Banana Split Boysenberry Winnie the Pooh
Easyblinds - Blackout Blinds Soft Fabric Backing

Easyblinds - Blackout Blinds Soft Fabric Backing

from $80.95 NZD
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Easyblinds - Blackout Blinds Soft Fabric Backing from $80.95 NZD
Black / 1.5m x 1.35m / Home White / 1.5m x 1.35m / Home Creamy / 1.5m x 1.35m / Home
Sleepytot Portable White Noise Machine

Sleepytot Portable White Noise Machine

$79.95 NZD
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Sleepytot Portable White Noise Machine $79.95 NZD
Bedhead - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Baby & Toddler Bucket Hat (0-3Y)

$36.95 NZD
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Bedhead - Baby & Toddler Bucket Hat (0-3Y) $36.95 NZD
Pink Stripe / 3-6 Months (42cm) Lana / 3-6 Months (42cm) Fish / 3-6 Months (42cm) Bedhead Space / 3-6 Months (42cm) Sprinkles / 3-6 Months (42cm) Charlotte / 6-12 Months (47cm) Bridgette / 3-6 Months (42cm) Dalmation / 3-6 Months (42cm) Dani / 3-6 Months (42cm) Natural Stripe / 3-6 Months (42cm) Khaki Stripe / 3-6 Months (42cm) Dinos / 3-6 Months (42cm) Grace / 6-12 Months (47cm) Bedhead Koala / 6-12 Months (47cm) Bedhead Bunny / 6-12 Months (47cm) Tractor / 6-12 Months (47cm) Sonny / 6-12 Months (47cm) Purple Koala / 6-12 Months (47cm) Treadly / 2-3 Years (52cm)
Sleepy-Patch-Sleep-Promoting-Stickers
The Natural Patch - SleepyPatch Sleep Promoting Stickers

The Natural Patch - SleepyPatch Sleep Promoting Stickers

$25.95 NZD
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The Natural Patch - SleepyPatch Sleep Promoting Stickers $25.95 NZD
Absolute Essential - Baby Breathe Oil 10ml

Absolute Essential - Baby Breathe Oil 10ml

$32.95 NZD
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Absolute Essential - Baby Breathe Oil 10ml $32.95 NZD
savvisand-starter-kit
SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

from $19.95 NZD
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SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent from $19.95 NZD
Bedhead - Kids Bucket Hat (2-13Y)

Bedhead - Kids Bucket Hat (2-13Y)

$37.95 NZD
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Bedhead - Kids Bucket Hat (2-13Y) $37.95 NZD
Grace / 2-3 Years (52cm) / Ponytail Natural Stripe / 3-6 Years (54cm) / Ponytail Khaki Stripe / 3-6 Years (54cm) / Classic Pink Stripe / 3-6 Years (54cm) / Ponytail Lana / 3-6 Years (54cm) / Ponytail Bedhead Space / 3-6 Years (54cm) / Classic Fish / 3-6 Years (54cm) / Classic Sprinkles / 3-6 Years (54cm) / Ponytail Dinos / 3-6 Years (54cm) / Classic Charlotte / 3-6 Years (54cm) / Ponytail Dani / 3-6 Years (54cm) / Ponytail Bedhead Koala / 3-6 Years (54cm) / Ponytail Dalmation / 3-6 Years (54cm) / Classic Bedhead Bunny / 3-6 Years (54cm) / Classic Evie / 6-13 Years (56cm) / Ponytail Mint Stripe / 6-13 Years (56cm) / Classic
slip-safe-spots-ocean-friends
Zazi - Slip-Safe Bath Spots

Zazi - Slip-Safe Bath Spots

$19.95 NZD
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Zazi - Slip-Safe Bath Spots $19.95 NZD
Ocean Friends Garden Pond
Cherub Baby - Re-useable MINI Food Pouches 10 Packs

Cherub Baby - Re-useable MINI Food Pouches 10 Packs

$24.95 NZD
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Cherub Baby - Re-useable MINI Food Pouches 10 Packs $24.95 NZD
Pink & Orange Blue & Green
Sale
Brolly Sheets - Night Training Pants

Brolly Sheets - Night Training Pants

$14.95 NZD $29.95 NZD
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Brolly Sheets - Night Training Pants $14.95 NZD $29.95 NZD
Pink Hearts - Girls / Large (7-8 Years) Mosaic - Girls / Large (7-8 Years)
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
Sale
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$125.00 NZD $142.90 NZD
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Sleepytots The Ultimate Sleep Aid - Full Package Deal $125.00 NZD $142.90 NZD
Light Wooden Tint / Sleep Easy Oil White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$20.00 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties $20.00 NZD $34.95 NZD
0-6 Months //10cm / Navy Bootie 0-6 Months //10cm / Baby Blue Marle 2-3 Years // 16cm / Dark Denim Marle 2-3 Years // 16cm / Baby Pink Marle
Woolbabe - 3 Seasons Front Zip Sleep Bag

Woolbabe - 3 Seasons Front Zip Sleep Bag

$169.00 NZD
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Woolbabe - 3 Seasons Front Zip Sleep Bag $169.00 NZD
Mauve Manuka / 3-24 months Meadow Stripe / 3-24 months Dune / 3-24 months Dusk / 3-24 months Pebble Stripe / 3-24 months Tide / 3-24 months Tekapo Stars / 3-24 months Pine Stars / 3-24 months Moss Wilderness / 2-4 years Wildflower / 2-4 years
Constructive Eating - Construction 3 Piece Cutlery Package

Constructive Eating - Construction 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Construction 3 Piece Cutlery Package $24.95 NZD
Lulla by Roro - Lulla Doll Outfits

Lulla by Roro - Lulla Doll Outfits

$39.99 NZD
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Lulla by Roro - Lulla Doll Outfits $39.99 NZD
Fluffy Grey Bunny Fluffy Pink Bunny Bunny Pink Blue Fox Lilac Mouse Polar Bear
Frigg - Daisy Natural Rubber Pacifier Twin Pack

Frigg - Daisy Natural Rubber Pacifier Twin Pack

$22.95 NZD
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Frigg - Daisy Natural Rubber Pacifier Twin Pack $22.95 NZD
Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
babu-sunscreen-mini
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

from $3.95 NZD
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Babu - Everyday Sunscreen for Babies & Everyone from $3.95 NZD
Cuski - Original Cotton Comforter

Cuski - Original Cotton Comforter

$44.95 NZD
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Cuski - Original Cotton Comforter $44.95 NZD
Betty Fabby Fizzy Bo Gerry Berry Eddie Berry
Ergopouch - Sleep Suit Bag 3.5 Tog

Ergopouch - Sleep Suit Bag 3.5 Tog

from $87.96 NZD
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Ergopouch - Sleep Suit Bag 3.5 Tog from $87.96 NZD
Sage / 3-12 Months Night Sky / 3-12 Months Berries / 3-12 Months Doggos / 3-12 Months Golden / 3-12 Months Picnic / 8-24 Months Willow / 8-24 Months Dragonflies / 8-24 Months Pink Daisies / 8-24 Months
BabyNailCareSet
Haakaa - Baby Nail Care Set

Haakaa - Baby Nail Care Set

$27.50 NZD
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Haakaa - Baby Nail Care Set $27.50 NZD
Mushie - Pacifier Clips

Mushie - Pacifier Clips

$34.99 NZD
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Mushie - Pacifier Clips $34.99 NZD
Halo / Mauve Halo / Iron Halo / Cloud Halo / Cadet Blue Halo / Dried Thyme Halo / Clementine Halo / Cloudy Mauve Cleo / Black Cleo / Stone
Ergopouch - Sheeting Sleeping Bag 3.5 Tog

Ergopouch - Sheeting Sleeping Bag 3.5 Tog

from $83.96 NZD
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Ergopouch - Sheeting Sleeping Bag 3.5 Tog from $83.96 NZD
Berries / 8-24 Months Cute Fruit / 2-4 Years Sage / 2-4 Years Party / 8-24 Months Picnic / 8-24 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months
nourish-150ml-body-and-bath-oil
B.Box Body - Nourish Body and Bath Oil | 150ml

B.Box Body - Nourish Body and Bath Oil | 150ml

$22.95 NZD
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B.Box Body - Nourish Body and Bath Oil | 150ml $22.95 NZD
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$164.75 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $164.75 NZD
Blinky Space Blinky Silver Blinky-Milk
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

$22.95 NZD
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B.Box Body - Hydrate Body Lotion | 350ml $22.95 NZD
Little Unicorn - Stretch Knit Fitted Cot Sheet

Little Unicorn - Stretch Knit Fitted Cot Sheet

$54.95 NZD
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Little Unicorn - Stretch Knit Fitted Cot Sheet $54.95 NZD
Pressed Petals Tan Gingham Little Unicorn Rainbow Watercolour Rose Dino Friends Frost Green
Mushie - Kids Mini Backpack

Mushie - Kids Mini Backpack

$68.95 NZD
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Mushie - Kids Mini Backpack $68.95 NZD
Tradewinds Roman Green Blush Natural Fog
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

$36.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) $36.95 NZD
Khaki Ruffle / 2-3 Years (52cm) / Ponytail Denim Ruffle / 3-6 Years (54cm) / Ponytail Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail
Grin - Kids 100% Recycled Toothbrush

Grin - Kids 100% Recycled Toothbrush

$5.95 NZD
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Grin - Kids 100% Recycled Toothbrush $5.95 NZD
Blue Pink
Doddl - 2-in-1 Suction Bowl

Doddl - 2-in-1 Suction Bowl

$29.95 NZD
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Doddl - 2-in-1 Suction Bowl $29.95 NZD
Moogoo - Nappy Balm

Moogoo - Nappy Balm

$16.95 NZD
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Moogoo - Nappy Balm $16.95 NZD
Oatmeal
Lamington - Merino Wool Cable Tights

Lamington - Merino Wool Cable Tights

from $39.95 NZD
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Lamington - Merino Wool Cable Tights from $39.95 NZD
Oatmeal / 0-6 Months Cherry Blossom / 0-6 Months Grey Marle / 0-6 Months
Mushie - Vehicles Bath Play Set

Mushie - Vehicles Bath Play Set

$52.95 NZD
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Mushie - Vehicles Bath Play Set $52.95 NZD