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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned. Please read our full returns/refund policy for more information. 

Rockit Bracket Strap

Rockit Bracket Strap

from $8.99 NZD
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Rockit Bracket Strap from $8.99 NZD
Sale
Ryco - Delux Change Mat with Pockets

Ryco - Delux Change Mat with Pockets

$19.95 NZD $29.95 NZD
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Ryco - Delux Change Mat with Pockets $19.95 NZD $29.95 NZD
Grey
Sale
Skip Hop - Clarion Diaper Backpack

Skip Hop - Clarion Diaper Backpack

$99.99 NZD $189.00 NZD
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Skip Hop - Clarion Diaper Backpack $99.99 NZD $189.00 NZD
Sold Out
Tulio - Night Lights

Tulio - Night Lights

Sold Out
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Tulio - Night Lights Sold Out
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$34.99 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $34.99 NZD $69.95 NZD
Wildflower Rose Manuka
Sale
Bedhead - CLEARANCE Kids Bucket Hat (2-13Y)

Bedhead - CLEARANCE Kids Bucket Hat (2-13Y)

$25.95 NZD $42.95 NZD
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Bedhead - CLEARANCE Kids Bucket Hat (2-13Y) $25.95 NZD $42.95 NZD
Bedhead Koala / 6-13 Years (56cm) / Classic Lady Bug / 2-3 Years (52cm) / Ponytail Betsy / 2-3 Years (52cm) / Ponytail Bedhead Bunny / 6-13 Years (56cm) / Ponytail
Sale
Bedhead Heritage - CLEARANCE Girls Panelled Bucket Sun Hat

Bedhead Heritage - CLEARANCE Girls Panelled Bucket Sun Hat

$29.99 NZD $49.95 NZD
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Bedhead Heritage - CLEARANCE Girls Panelled Bucket Sun Hat $29.99 NZD $49.95 NZD
Bedhead Daisy / 6-12 Months (46-50cm) Frankie / 6-12 Months (46-50cm) Flynn / 6-13 Years (58-62cm)
Sale
A nightlight to help toddlers toilet train and have comfort in their beroom at night time.
Moose - Ernest Bear Night Light

Moose - Ernest Bear Night Light

$34.99 NZD $39.99 NZD
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Moose - Ernest Bear Night Light $34.99 NZD $39.99 NZD
Pink
Sale
blue-white-NUK-soothers
NUK - Signature Silicone Night Soother Twin Pack

NUK - Signature Silicone Night Soother Twin Pack

$12.95 NZD $14.95 NZD
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NUK - Signature Silicone Night Soother Twin Pack $12.95 NZD $14.95 NZD
Red / 0-6 Months Blue Star / 0-6 Months Purple / 0-6 Months Blue / 0-6 Months
Sale
Nuk Signature range Silicone Olive
NUK - Signature Silicone Soother Twin Pack 0-6 months

NUK - Signature Silicone Soother Twin Pack 0-6 months

$13.95 NZD $15.00 NZD
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NUK - Signature Silicone Soother Twin Pack 0-6 months $13.95 NZD $15.00 NZD
Dusty Pink Olive
Sale
chill-fill-teether-blush
B.Box - Chill + Fill Teether

B.Box - Chill + Fill Teether

$29.95 NZD $32.95 NZD
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B.Box - Chill + Fill Teether $29.95 NZD $32.95 NZD
Blush Peony
Sale
Boon - Drying Grass

Boon - Drying Grass

$34.95 NZD $39.95 NZD
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Boon - Drying Grass $34.95 NZD $39.95 NZD
Green
Sale
NUK - Magic Cup with No Leak Drinking Rim 230ml

NUK - Magic Cup with No Leak Drinking Rim 230ml

$18.95 NZD $21.95 NZD
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NUK - Magic Cup with No Leak Drinking Rim 230ml $18.95 NZD $21.95 NZD
Crab Red Lion BLue Cat Green Olaf Navy
Sale
MushieRocketRattle
Mushie - Rocket Rattle Teether

Mushie - Rocket Rattle Teether

$24.99 NZD $34.95 NZD
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Mushie - Rocket Rattle Teether $24.99 NZD $34.95 NZD
Sale
Mushie -Rainbow Stacker

Mushie -Rainbow Stacker

$19.99 NZD $49.95 NZD
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Mushie -Rainbow Stacker $19.99 NZD $49.95 NZD
Tropical Rain Sol
Sale
Baby sleeping bag with colorful patterns and packaging on a white background
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

$54.99 NZD $65.00 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog $54.99 NZD $65.00 NZD
Birthday Blobs / Newborn Elephant Parade / Newborn Savannah / Newborn Ink / Newborn Dragonflies / Newborn Green Willow / Newborn Pink Daisies / Newborn Oatmeal Marle / Newborn Sweet Orchard / Newborn Fruit Salad / Newborn Sunny / Newborn Grey Marle / Newborn
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

$76.99 NZD $86.96 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog $76.99 NZD $86.96 NZD
Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

$69.99 NZD $89.99 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog $69.99 NZD $89.99 NZD
Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
Sale
A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. In the colourway petit pretzel.
Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

$99.95 NZD $119.95 NZD
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Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE $99.95 NZD $119.95 NZD
Petit Pretzel / 2-4 Years Bon Appetit / 8-24 Months Berries / 8-24 Months Picnic / 8-24 Months
Sale
The Premium Love To Dream Sleep Suit™ 2.5 TOG is made with Cotton and Australian Merino Wool. It is an “all-in-one”, versatile sleep solution that eliminates the need for loose blankets in the cot/crib, ensuring a more comfortable sleep, all night long.
Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend

Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend

$149.99 NZD $169.95 NZD
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Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend $149.99 NZD $169.95 NZD
Olive / 12-24 months Charcoal / 12-24 months
Sale
Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

$39.99 NZD $69.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE $39.99 NZD $69.99 NZD
Chickadees / 6-12 months Fallen Leaves / 6-12 months Geo Jumble / 6-12 months Some Bunny Loves Me / 6-12 months
Sale
Adults Reusable Unisex Facemask & Cough Catcher

Adults Reusable Unisex Facemask & Cough Catcher

$0.99 NZD $10.99 NZD
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Adults Reusable Unisex Facemask & Cough Catcher $0.99 NZD $10.99 NZD
Black Light Blue Navy Pink
Baby First - Training Pants

Baby First - Training Pants

$9.00 NZD
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Baby First - Training Pants $9.00 NZD
Small (9-12 months) / Navy Blue Small (9-12 months) / Baby Blue Small (9-12 months) / Turquoise Blue Small (9-12 months) / Bright Pink Small (9-12 months) / White Medium (12-24 months) / Sage Medium (12-24 months) / Beige Medium (12-24 months) / Blush Medium (12-24 months) / Olive Medium (12-24 months) / Ocean
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

$25.00 NZD $49.99 NZD
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Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton $25.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
Sale
Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

$49.99 NZD $69.95 NZD
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Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE $49.99 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

$69.99 NZD $85.99 NZD
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Baby Loves Sleep - Toddler Suit Warm 2.0 Tog $69.99 NZD $85.99 NZD
Peach Pink Cool Grey
Sale
Baby Nails - The Thumble Wearable Baby Nail File 0-6 months

Baby Nails - The Thumble Wearable Baby Nail File 0-6 months

$10.00 NZD $19.95 NZD
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Baby Nails - The Thumble Wearable Baby Nail File 0-6 months $10.00 NZD $19.95 NZD
Sale
Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

$9.95 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE) $9.95 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years)
Sale
Bedhead - Fleecy Winter Booties (CLEARANCE)

Bedhead - Fleecy Winter Booties (CLEARANCE)

$14.95 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties (CLEARANCE) $14.95 NZD $34.95 NZD
2-3 Years // 16cm / Baby Blue Marle 2-3 Years // 16cm / Baby Pink Marle
Sale
Bedhead - CLEARANCE Reversible Winter Bonnet

Bedhead - CLEARANCE Reversible Winter Bonnet

$14.99 NZD $41.95 NZD
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Bedhead - CLEARANCE Reversible Winter Bonnet $14.99 NZD $41.95 NZD
Ralph / 0-3 Months (38-42cm)
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$19.99 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $19.99 NZD $39.95 NZD
Charliee / 6-12 Months (46-50cm) Frankie / 1-3 Years (50-54cm) Gwen / 3-6 Months (42-46cm) Sammy / 1-3 Years (50-54cm)
Sale
Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog

Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog

$29.99 NZD $59.95 NZD
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Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog $29.99 NZD $59.95 NZD
Sale
Ergopouch - Hip Harness Jersey Sleeping Bag 0.2 Tog

Ergopouch - Hip Harness Jersey Sleeping Bag 0.2 Tog

$39.95 NZD $59.95 NZD
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Ergopouch - Hip Harness Jersey Sleeping Bag 0.2 Tog $39.95 NZD $59.95 NZD
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$9.95 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $9.95 NZD $24.95 NZD
Sale
Brolly Sheets - Snazzipants All in One Cloth Nappy

Brolly Sheets - Snazzipants All in One Cloth Nappy

$12.47 NZD $24.95 NZD
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Brolly Sheets - Snazzipants All in One Cloth Nappy $12.47 NZD $24.95 NZD
Sale
Bubba Blue - Summer Swaddle Blanket

Bubba Blue - Summer Swaddle Blanket

$15.00 NZD $29.95 NZD
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Bubba Blue - Summer Swaddle Blanket $15.00 NZD $29.95 NZD
Blue Grey Pink Unicorn Pink White
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$6.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $6.95 NZD $9.95 NZD
Superman
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$9.99 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $9.99 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$44.95 NZD $79.95 NZD
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Classical Child - Silicone Beach Bucket & Toys Set $44.95 NZD $79.95 NZD
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$6.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 1 (0-6 months) $6.00 NZD $12.95 NZD
Grey Mustard Nougat Vanilla
Sale
Classical Child - Silicone Dummy Size 2 (6 months+)

Classical Child - Silicone Dummy Size 2 (6 months+)

$6.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 2 (6 months+) $6.00 NZD $12.95 NZD
Blush Mustard Grey Desert Rose Nougat White
Plum - Swaddle Suit 2.5 Tog

Plum - Swaddle Suit 2.5 Tog

from $39.95 NZD
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Plum - Swaddle Suit 2.5 Tog from $39.95 NZD
Small / Giraffe Blue Small / Zebra Grey
Little Linen - Airwrap Mattress Protectors All Sizes

Little Linen - Airwrap Mattress Protectors All Sizes

from $25.99 NZD
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Little Linen - Airwrap Mattress Protectors All Sizes from $25.99 NZD
Sale
Headu - Step by Step Drawing School

Headu - Step by Step Drawing School

$22.99 NZD $32.95 NZD
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Headu - Step by Step Drawing School $22.99 NZD $32.95 NZD
Sold Out
BBcino - BBcino Cup 120ml

BBcino - BBcino Cup 120ml

Sold Out
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BBcino - BBcino Cup 120ml Sold Out
Sale
Bibado - Coverall Bib with Long Sleeves - HALF PRICE CLEARANCE

Bibado - Coverall Bib with Long Sleeves - HALF PRICE CLEARANCE

$20.00 NZD $39.99 NZD
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Bibado - Coverall Bib with Long Sleeves - HALF PRICE CLEARANCE $20.00 NZD $39.99 NZD
Woodlands Arctic Adventures Over the Rainbow Oceans of Fun Speedy Dinos
Sale
Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

$59.99 NZD $79.99 NZD
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Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog $59.99 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Sale
Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

$39.99 NZD $69.95 NZD
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Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE $39.99 NZD $69.95 NZD
Fallen Leaves / 6-12 Months Geo Jumble / 6-12 Months Chickadees / 6-12 Months