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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned. Please read our full returns/refund policy for more information. 

Sale
Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT

Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT

$195.41 NZD $229.89 NZD
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Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle + FREE GIFT $195.41 NZD $229.89 NZD
Sale
Sleepytot - Small Comforter | Seconds | No Velcro

Sleepytot - Small Comforter | Seconds | No Velcro

$10.00 NZD $29.95 NZD
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Sleepytot - Small Comforter | Seconds | No Velcro $10.00 NZD $29.95 NZD
Grey Cream Pink Blue
A sleeveless baby sleep sack with horizontal light blue and white stripes, featuring a small front pocket, shown against a plain white background.
Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

$159.00 NZD
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Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months $159.00 NZD
Glacier Dusk Tekapo Stars Pebble Tide
Sale
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$149.00 NZD $169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $149.00 NZD $169.00 NZD
Dune / 1 Year Tekapo Stars / 1 Year Dusk Stars / 1 Year
The Natural Patch - StuffyPatch Congestion Relief Patch

The Natural Patch - StuffyPatch Congestion Relief Patch

from $15.95 NZD
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The Natural Patch - StuffyPatch Congestion Relief Patch from $15.95 NZD
Sale
Ergopouch - Long Sleeve Layer 1.0 Tog

Ergopouch - Long Sleeve Layer 1.0 Tog

$39.95 NZD $44.95 NZD
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Ergopouch - Long Sleeve Layer 1.0 Tog $39.95 NZD $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 3-6 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Sale
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$34.95 NZD $39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $34.95 NZD $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
Sale
Bibado - Dawn The Dinosaur Teether

Bibado - Dawn The Dinosaur Teether

$14.99 NZD $24.95 NZD
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Bibado - Dawn The Dinosaur Teether $14.99 NZD $24.95 NZD
Sale
Green fork and spoon set in a barn-shaped packaging on a white background
Constructive Eating - Tractor Cuttlery Set - 2 Piece

Constructive Eating - Tractor Cuttlery Set - 2 Piece

$19.95 NZD $24.95 NZD
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Constructive Eating - Tractor Cuttlery Set - 2 Piece $19.95 NZD $24.95 NZD
Sale
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$11.99 NZD $15.95 NZD
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NUK Star Latex Soother Twin Pack $11.99 NZD $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink 6-18 Months / Red | Yellow 6-18 Months / Blue | Teal
Sale
Frog and rainbow nuk space soother made for babies ages 0-6months with sensitive skin.
NUK - Space Silicone Soother

NUK - Space Silicone Soother

$13.95 NZD $15.95 NZD
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NUK - Space Silicone Soother $13.95 NZD $15.95 NZD
Sale
Viva La Vulva - Postpartum Peri Wash Cleansing Bottle

Viva La Vulva - Postpartum Peri Wash Cleansing Bottle

$21.95 NZD $32.95 NZD
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Viva La Vulva - Postpartum Peri Wash Cleansing Bottle $21.95 NZD $32.95 NZD
Sale
Haakaa - Silicone Feeding Spoon Dispensing Bottle

Haakaa - Silicone Feeding Spoon Dispensing Bottle

from $27.99 NZD $34.95 NZD
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Haakaa - Silicone Feeding Spoon Dispensing Bottle from $27.99 NZD $34.95 NZD
160ml / Grey 160ml / Peach
ZED mini LED light in its original retail packaging, featuring a white cylindrical light unit inside a white box with teal and white striped accents. A red banner at the top reads 'New and Improved Stronger Motor'.
ZED V2 - Vibration Sleep Soother and Nightlight - Rockit

ZED V2 - Vibration Sleep Soother and Nightlight - Rockit

from $39.99 NZD
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ZED V2 - Vibration Sleep Soother and Nightlight - Rockit from $39.99 NZD
Sale
The Ezi Snack 2-in-1 Stroller Organizer is designed to simplify your outings with baby, keeping both snacks and small essentials close at hand.
Ezimoov - Pram and Stroller Organiser

Ezimoov - Pram and Stroller Organiser

$44.99 NZD $54.99 NZD
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Ezimoov - Pram and Stroller Organiser $44.99 NZD $54.99 NZD
Sale
Crywolf - Knapsack

Crywolf - Knapsack

$74.99 NZD $84.99 NZD
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Crywolf - Knapsack $74.99 NZD $84.99 NZD
Sale
Pretty Brave - Harper Cross Body Bag

Pretty Brave - Harper Cross Body Bag

$89.95 NZD $99.85 NZD
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Pretty Brave - Harper Cross Body Bag $89.95 NZD $99.85 NZD
Natural Pebble Stone Pebble Black Pebble
Sold Out
Pretty Brave's much-loved Stella Baby Bag has been refreshed in a premium faux pebble leather, offering a refined and versatile option for any occasion. Spacious enough to fit all the essentials and more, the Stella comes with the thoughtful addition of a padded change mat, five handy internal pockets, a removable padded shoulder strap, and an insulated internal bottle holder.
Pretty Brave - Stella Baby Bag

Pretty Brave - Stella Baby Bag

Sold Out
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Pretty Brave - Stella Baby Bag Sold Out
Black Pebble Natural Pebble Stone Pebble
Sale
Pretty Brave - Chloe Backpack

Pretty Brave - Chloe Backpack

$129.95 NZD $149.95 NZD
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Pretty Brave - Chloe Backpack $129.95 NZD $149.95 NZD
Natural Pebble Stone Pebble
Sold Out
Infacol - Colic Relief Drops

Infacol - Colic Relief Drops

Sold Out
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Infacol - Colic Relief Drops Sold Out
Sold Out
MooGoo - Clear Zinc Sunscreen SPF40
MooGoo - Clear Zinc Sunscreen SPF50 120g

MooGoo - Clear Zinc Sunscreen SPF50 120g

Sold Out
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MooGoo - Clear Zinc Sunscreen SPF50 120g Sold Out
Sale
Green packaging of Franjos Kitchen biscuits on a white background
Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits B/B 10/12

Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits B/B 10/12

$29.95 NZD $34.95 NZD
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Franjos Kitchen - GLUTEN FREE Choc Chip Mama Biscuits B/B 10/12 $29.95 NZD $34.95 NZD
Sale
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$29.99 NZD $39.99 NZD
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Lässig - Tiny Backpack $29.99 NZD $39.99 NZD
Lassig Racoon Lassig Excavator Lassig Fox Lassig Chinchilla Lassig Tractor Lassig Bunny Lassig Lion Lassig Fire Engine
Sale
Chai Baby Blue Bunny Backpack for kids with a carrier on the front to hold a child's favourite toy.
Chai Baby Backpack with Front Harness

Chai Baby Backpack with Front Harness

$44.99 NZD $61.99 NZD
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Chai Baby Backpack with Front Harness $44.99 NZD $61.99 NZD
Blue Bunny Backpack Beige Dino
Sale
immune-care-essential-oil-blend
Absolute Essential - Immune Care 10ml - shortdated Jan 2027 ON SALE

Absolute Essential - Immune Care 10ml - shortdated Jan 2027 ON SALE

$24.99 NZD $32.95 NZD
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Absolute Essential - Immune Care 10ml - shortdated Jan 2027 ON SALE $24.99 NZD $32.95 NZD
Sale
ErgoPouch - Side Zip Premium Sleeping Bag 3.5 TOG

ErgoPouch - Side Zip Premium Sleeping Bag 3.5 TOG

$99.95 NZD $119.95 NZD
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ErgoPouch - Side Zip Premium Sleeping Bag 3.5 TOG $99.95 NZD $119.95 NZD
Dragonflies / 8-24 Months Willow / 8-24 Months Daisies / 8-24 Months
Sale
Moogoo - Natural Detangling Spray 150ml

Moogoo - Natural Detangling Spray 150ml

$19.99 NZD $22.50 NZD
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Moogoo - Natural Detangling Spray 150ml $19.99 NZD $22.50 NZD
Sale
Beige woven baby crib with divided sections on a white background
Cleva Mama - Changing Caddy Organiser

Cleva Mama - Changing Caddy Organiser

$54.95 NZD $63.00 NZD
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Cleva Mama - Changing Caddy Organiser $54.95 NZD $63.00 NZD
Sold Out
Clevamama Clevafoam Elevated Support packaging with a baby on a white background
Cleva Mama - ClevaFoam Plus Elevated Support

Cleva Mama - ClevaFoam Plus Elevated Support

Sold Out
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Cleva Mama - ClevaFoam Plus Elevated Support Sold Out
Sale
Cleva Mama - ClevaBath® The Baby Sink Bath
Cleva Mama - ClevaBath® The Baby Sink Bath

Cleva Mama - ClevaBath® The Baby Sink Bath

$119.95 NZD $129.99 NZD
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Cleva Mama - ClevaBath® The Baby Sink Bath $119.95 NZD $129.99 NZD
Sale
Nestling - UPF50+ Swim Zip Rash Vest

Nestling - UPF50+ Swim Zip Rash Vest

$19.99 NZD $29.95 NZD
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Nestling - UPF50+ Swim Zip Rash Vest $19.99 NZD $29.95 NZD
Neon Pink / 1-2 Years Neon Orange / 1-2 Years Pop Daisy / 1-2 Years Diamonds / 1-2 Years
Sale
Babyfirst - Bassinet Cotton White Sheet Set

Babyfirst - Bassinet Cotton White Sheet Set

$19.99 NZD $26.99 NZD
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Babyfirst - Bassinet Cotton White Sheet Set $19.99 NZD $26.99 NZD
Sale
ErgoPouch - Sleep Suit and Bag 0.3 Tog Clearance

ErgoPouch - Sleep Suit and Bag 0.3 Tog Clearance

$59.95 NZD $79.95 NZD
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ErgoPouch - Sleep Suit and Bag 0.3 Tog Clearance $59.95 NZD $79.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Honey Bee / 3-12 Months Critters / 3-12 Months
Sale
Set of cleaning brushes with a white container on a white background
Boon - Mod™ Bottle Brush Set

Boon - Mod™ Bottle Brush Set

$28.99 NZD $31.99 NZD
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Boon - Mod™ Bottle Brush Set $28.99 NZD $31.99 NZD
Sale
4 different bottle brushes to clean sippy cups and baby bottles.
Boon - Cacti Bottle Brush Set

Boon - Cacti Bottle Brush Set

$31.95 NZD $39.95 NZD
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Boon - Cacti Bottle Brush Set $31.95 NZD $39.95 NZD
Sale
Boon - Pipes Bath Toy

Boon - Pipes Bath Toy

$29.95 NZD $35.95 NZD
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Boon - Pipes Bath Toy $29.95 NZD $35.95 NZD
Sale
Boon-Cogs
Boon - Cogs Bath Toy

Boon - Cogs Bath Toy

$19.99 NZD $22.99 NZD
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Boon - Cogs Bath Toy $19.99 NZD $22.99 NZD
Sale
clutch-dishwasher-basket-grey-white
Boon - Clutch Dishwasher Basket

Boon - Clutch Dishwasher Basket

$23.95 NZD $26.95 NZD
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Boon - Clutch Dishwasher Basket $23.95 NZD $26.95 NZD
Sale
Boon - Drying Lawn

Boon - Drying Lawn

$49.95 NZD $59.95 NZD
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Boon - Drying Lawn $49.95 NZD $59.95 NZD
Sale
Sleepytot - AuCuTee White and Pink Noise Therapy Machine

Sleepytot - AuCuTee White and Pink Noise Therapy Machine

$69.95 NZD $79.95 NZD
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Sleepytot - AuCuTee White and Pink Noise Therapy Machine $69.95 NZD $79.95 NZD
Sale
Sleepytot Portable White Noise Machine

Sleepytot Portable White Noise Machine

$69.95 NZD $79.95 NZD
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Sleepytot Portable White Noise Machine $69.95 NZD $79.95 NZD
A blue swaddle blanket with a zipper down the center, designed for infants. The blanket has additional fabric extensions, referred to as 'wings', on the sides.
Love to Dream - Swaddle Up 1.0 Tog Original

Love to Dream - Swaddle Up 1.0 Tog Original

from $48.95 NZD
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Love to Dream - Swaddle Up 1.0 Tog Original from $48.95 NZD
Grey / Newborn Dusty Pink / Newborn Dusty Blue / Newborn Olive / Newborn Dreamer White / Newborn Denim / Newborn Organic Cream / Newborn Houndstooth / Newborn White - shop demo (no packaging) / Newborn Grey - shop demo (no packaging) / Newborn
Sale
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$35.00 NZD $42.00 NZD
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Baby First - Cot Flannelette Sheet Set $35.00 NZD $42.00 NZD
Sale
Baby First - Bassinet Flannelette Sheet Set

Baby First - Bassinet Flannelette Sheet Set

$24.99 NZD $32.95 NZD
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Baby First - Bassinet Flannelette Sheet Set $24.99 NZD $32.95 NZD
Sale
Love To Dream - Swaddle Up All Seasons 1.5 Tog

Love To Dream - Swaddle Up All Seasons 1.5 Tog

$56.95 NZD $64.95 NZD
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Love To Dream - Swaddle Up All Seasons 1.5 Tog $56.95 NZD $64.95 NZD
Olive / Newborn (2.2-3.8kgs) White / Newborn (2.2-3.8kgs) Beige / Newborn (2.2-3.8kgs)
Sale
Olive love to dream swaddle
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$49.95 NZD $54.95 NZD
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Love To Dream - Swaddle Up Lite 0.2 Tog $49.95 NZD $54.95 NZD
Light Blue / Newborn Light Pink / Newborn Olive / Newborn
Sale
Love to Dream - Sleep Suit Extra Warm 3.5 Tog

Love to Dream - Sleep Suit Extra Warm 3.5 Tog

$99.95 NZD $145.00 NZD
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Love to Dream - Sleep Suit Extra Warm 3.5 Tog $99.95 NZD $145.00 NZD
South Pole / 6-12 Months (Size 0) White / 24-36 Months (Size 2)
Sale
Love To Dream - Sleeping Bag 1.0 Tog

Love To Dream - Sleeping Bag 1.0 Tog

from $84.95 NZD $94.95 NZD
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Love To Dream - Sleeping Bag 1.0 Tog from $84.95 NZD $94.95 NZD