15% Storewide* with the code TAKE15 at checkout until Monday

15% Storewide* with the code TAKE15 at checkout until Monday .Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Sale
Lamaze - Colours Book

Lamaze - Colours Book

$20.00 NZD $34.95 NZD
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Lamaze - Colours Book $20.00 NZD $34.95 NZD
Sale
Lamaze - Friends Book

Lamaze - Friends Book

$24.95 NZD $34.95 NZD
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Lamaze - Friends Book $24.95 NZD $34.95 NZD
Sale
Lamaze - Soft Sorter

Lamaze - Soft Sorter

$39.95 NZD $49.95 NZD
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Lamaze - Soft Sorter $39.95 NZD $49.95 NZD
Sale
Haakaa - Milk Storage Bags 260ml

Haakaa - Milk Storage Bags 260ml

from $11.95 NZD $14.95 NZD
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Haakaa - Milk Storage Bags 260ml from $11.95 NZD $14.95 NZD
Sale
Isoki Anakie Satchel

Isoki Anakie Satchel

$111.96 NZD $139.95 NZD
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Isoki Anakie Satchel $111.96 NZD $139.95 NZD
Onyx Amber Tan
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$15.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $15.00 NZD $25.95 NZD
Emerald Green Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
Sold Out
Bumkins - Silicone Teething Charms

Bumkins - Silicone Teething Charms

Sold Out
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Bumkins - Silicone Teething Charms Sold Out
Sale
Love To Dream - Sleep Suit 0.2 Tog

Love To Dream - Sleep Suit 0.2 Tog

$54.95 NZD $84.95 NZD
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Love To Dream - Sleep Suit 0.2 Tog $54.95 NZD $84.95 NZD
Grey / 12-24 Months
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$44.95 NZD $79.95 NZD
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Classical Child - Silicone Beach Bucket & Toys Set $44.95 NZD $79.95 NZD
Sale
Bubba Blue - Air Light Weight Sleep Bag

Bubba Blue - Air Light Weight Sleep Bag

$35.00 NZD $55.99 NZD
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Bubba Blue - Air Light Weight Sleep Bag $35.00 NZD $55.99 NZD
White / 3-12 Months Petit Elephant / 3-12 Months Unicorn Pink / 3-12 Months Grey / 3-12 Months
Sale
Little Unicorn - Outdoor Picnic Blanket

Little Unicorn - Outdoor Picnic Blanket

from $95.96 NZD $119.95 NZD
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Little Unicorn - Outdoor Picnic Blanket from $95.96 NZD $119.95 NZD
5' x 7' (1.52m x 2.13m) / Navy Plaid 5' x 7' (1.52m x 2.13m) / Tropical Leaf
Sale
Bubba Blue - Summer Swaddle Blanket

Bubba Blue - Summer Swaddle Blanket

$20.00 NZD $29.95 NZD
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Bubba Blue - Summer Swaddle Blanket $20.00 NZD $29.95 NZD
Blue Grey Pink Unicorn Pink White
Sale
Isoki - Tully Stroller Caddy

Isoki - Tully Stroller Caddy

$58.36 NZD $72.95 NZD
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Isoki - Tully Stroller Caddy $58.36 NZD $72.95 NZD
Amber Tan Onyx
Sale
Isoki - Hartley Backpack

Isoki - Hartley Backpack

$119.96 NZD $149.95 NZD
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Isoki - Hartley Backpack $119.96 NZD $149.95 NZD
Latte Onyx Forest
Sale
Isoki - Kingston Duffel Bag

Isoki - Kingston Duffel Bag

$87.96 NZD $109.95 NZD
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Isoki - Kingston Duffel Bag $87.96 NZD $109.95 NZD
Nylon Black Redwood Sienna
Sale
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

$24.95 NZD $34.95 NZD
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Little Unicorn -Deluxe Muslin Swaddle $24.95 NZD $34.95 NZD
Spruce Deluxe Charcoal Deluxe Raindrops Deluxe
Sale
Bubba Blue - Convertible 2.5 Tog Sleeping Bag

Bubba Blue - Convertible 2.5 Tog Sleeping Bag

$59.95 NZD $79.95 NZD
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Bubba Blue - Convertible 2.5 Tog Sleeping Bag $59.95 NZD $79.95 NZD
Sale
Little Unicorn - Stretch Knit Hat & Swaddle Set

Little Unicorn - Stretch Knit Hat & Swaddle Set

$39.95 NZD $49.95 NZD
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Little Unicorn - Stretch Knit Hat & Swaddle Set $39.95 NZD $49.95 NZD
Soft Blush Frost Green Watercolour Rose Pink
Sale
Jellystone - Star Teether

Jellystone - Star Teether

$9.95 NZD $17.95 NZD
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Jellystone - Star Teether $9.95 NZD $17.95 NZD
Sale
Bink - Lounge Straw + Cap

Bink - Lounge Straw + Cap

$15.00 NZD $24.95 NZD
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Bink - Lounge Straw + Cap $15.00 NZD $24.95 NZD
Coco Soft Lilac Glacier Rose Bink Bubblegum Clay
Sale
Prevents milk spilling.
Haakaa - Silicone Breast Pump Flower Stopper

Haakaa - Silicone Breast Pump Flower Stopper

$7.95 NZD $12.00 NZD
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Haakaa - Silicone Breast Pump Flower Stopper $7.95 NZD $12.00 NZD
Blue Orange
Sale
Jellystone - Sensory Ball

Jellystone - Sensory Ball

$15.00 NZD $25.95 NZD
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Jellystone - Sensory Ball $15.00 NZD $25.95 NZD
Sale
Skip Hop - Zoo Lunch Bag

Skip Hop - Zoo Lunch Bag

$19.90 NZD $29.90 NZD
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Skip Hop - Zoo Lunch Bag $19.90 NZD $29.90 NZD
Dog Blue Giraffe Sienna Butterfly SlateBlue
Sale
Skip Hop - Smart Serve Plate & Bowl

Skip Hop - Smart Serve Plate & Bowl

$20.00 NZD $26.90 NZD
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Skip Hop - Smart Serve Plate & Bowl $20.00 NZD $26.90 NZD
Sale
Lamaze - Grab Apple

Lamaze - Grab Apple

$19.95 NZD $35.00 NZD
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Lamaze - Grab Apple $19.95 NZD $35.00 NZD
Green Pink
Sale
Haakaa - Silicone Feeding Spoon Dispensing Bottle

Haakaa - Silicone Feeding Spoon Dispensing Bottle

from $24.95 NZD $34.95 NZD
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Haakaa - Silicone Feeding Spoon Dispensing Bottle from $24.95 NZD $34.95 NZD
160ml / Grey 160ml / Peach
Sale
Feeding Friend - Portable Nursing & Feeding Pillow

Feeding Friend - Portable Nursing & Feeding Pillow

$74.95 NZD $89.95 NZD
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Feeding Friend - Portable Nursing & Feeding Pillow $74.95 NZD $89.95 NZD
Sale
Baby Nails - The Thumble Wearable Baby Nail File

Baby Nails - The Thumble Wearable Baby Nail File

$10.00 NZD $19.95 NZD
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Baby Nails - The Thumble Wearable Baby Nail File $10.00 NZD $19.95 NZD
Sale
Sleepytot - Silicone Dummy Holder Pacifier Case

Sleepytot - Silicone Dummy Holder Pacifier Case

$11.47 NZD $22.95 NZD
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Sleepytot - Silicone Dummy Holder Pacifier Case $11.47 NZD $22.95 NZD
Caramel Navy White
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$29.95 NZD $43.95 NZD
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Mushie - Lovey Blanket $29.95 NZD $43.95 NZD
Natural Pink Tradewinds Primrose Pink
Haakaa - Breastfeeding Nipple Shield (30mm)

Haakaa - Breastfeeding Nipple Shield (30mm)

from $15.59 NZD
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Haakaa - Breastfeeding Nipple Shield (30mm) from $15.59 NZD
Sale
Play & Go - Soft Flowers Mat

Play & Go - Soft Flowers Mat

$89.95 NZD $132.95 NZD
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Play & Go - Soft Flowers Mat $89.95 NZD $132.95 NZD
Sale
Mushie - Cloud Teether

Mushie - Cloud Teether

$12.95 NZD $21.95 NZD
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Mushie - Cloud Teether $12.95 NZD $21.95 NZD
Cloud Blue Sand
Sale
Haakaa - Bendy Silicone Cutlery Set

Haakaa - Bendy Silicone Cutlery Set

$15.00 NZD $21.99 NZD
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Haakaa - Bendy Silicone Cutlery Set $15.00 NZD $21.99 NZD
Grey Bluestone Rust
Sale
Hooki - Duo Pram Clip Set

Hooki - Duo Pram Clip Set

$24.95 NZD $39.95 NZD
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Hooki - Duo Pram Clip Set $24.95 NZD $39.95 NZD
Light Blue
Sale
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$25.00 NZD $39.95 NZD
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Little Difference - A3 Nursery Prints $25.00 NZD $39.95 NZD
Sale
Porter Green - Urbb Reusable Bamboo Coffee Cup

Porter Green - Urbb Reusable Bamboo Coffee Cup

$9.99 NZD $37.99 NZD
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Porter Green - Urbb Reusable Bamboo Coffee Cup $9.99 NZD $37.99 NZD
Double Jumper Sweaters Mohave Blue Reptile Nigeria Giraffe
Sale
Sleepytot - Suction Bowl & Baby Cutlery Set

Sleepytot - Suction Bowl & Baby Cutlery Set

$12.47 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Baby Cutlery Set $12.47 NZD $24.95 NZD
Pink Mint Grey
Sale
Sleepytot - Suction Bowl & Silicone Spoon Set

Sleepytot - Suction Bowl & Silicone Spoon Set

$15.00 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Silicone Spoon Set $15.00 NZD $24.95 NZD
Mustard / Bowl + Spoon Dusky Rose / Bowl + Spoon Sage / Bowl + Spoon Powder Blue / Bowl + Spoon
Baby First - Training Pants

Baby First - Training Pants

$9.00 NZD
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Baby First - Training Pants $9.00 NZD
Small (9-12 months) / Navy Blue Small (9-12 months) / Baby Blue Small (9-12 months) / Turquoise Blue Small (9-12 months) / Bright Pink Small (9-12 months) / White Medium (12-24 months) / Sage Medium (12-24 months) / Beige Medium (12-24 months) / Blush Medium (12-24 months) / Olive Medium (12-24 months) / Ocean
Sale
Porter Green - Driss Stainless Steel Insulated Water Bottle

Porter Green - Driss Stainless Steel Insulated Water Bottle

$15.00 NZD $42.95 NZD
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Porter Green - Driss Stainless Steel Insulated Water Bottle $15.00 NZD $42.95 NZD
Bruges Latte Strassen Steel Trondheim Black Kirov Snow Leopard Kalyan Brown Leopard
Sale
Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

$25.00 NZD $41.95 NZD
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Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat $25.00 NZD $41.95 NZD
Rosa / 0-3 Months (38-42cm) Maize / 0-3 Months (38-42cm)
Sale
Brolly Sheets - Snazzipants All in One Cloth Nappy

Brolly Sheets - Snazzipants All in One Cloth Nappy

$12.47 NZD $24.95 NZD
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Brolly Sheets - Snazzipants All in One Cloth Nappy $12.47 NZD $24.95 NZD
Sale
Bumkins - Little Dippers

Bumkins - Little Dippers

$15.00 NZD $26.95 NZD
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Bumkins - Little Dippers $15.00 NZD $26.95 NZD
Grey Red Pink Blue
Sale
Skip Hop - Zoo Lunch Kit

Skip Hop - Zoo Lunch Kit

$19.90 NZD $24.90 NZD
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Skip Hop - Zoo Lunch Kit $19.90 NZD $24.90 NZD
Sale
Skip Hop - Zoo Snack Box Set

Skip Hop - Zoo Snack Box Set

$8.99 NZD $14.90 NZD
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Skip Hop - Zoo Snack Box Set $8.99 NZD $14.90 NZD
Sale
Skip Hop - Lunchie Lunch Boxes

Skip Hop - Lunchie Lunch Boxes

$19.99 NZD $29.99 NZD
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Skip Hop - Lunchie Lunch Boxes $19.99 NZD $29.99 NZD
Sale
Babu - Organic Fitted Cot Sheet

Babu - Organic Fitted Cot Sheet

$45.00 NZD $65.00 NZD
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Babu - Organic Fitted Cot Sheet $45.00 NZD $65.00 NZD
Rainbow Teal / Standard 76cm x 138cm