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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned. Please read our full returns/refund policy for more information. 

Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

$76.99 NZD $86.96 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog $76.99 NZD $86.96 NZD
Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog Clearance

$64.99 NZD $89.99 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog Clearance $64.99 NZD $89.99 NZD
Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
Sale
A premium, silky-smooth, wider-fit sleeping bag for infants aged 8 months+ who are sleeping arms out. For Infants who are rolling and sitting, and toddlers and preschoolers who still prefer to wear a Bag for sleep over a Suit. In the colourway petit pretzel.
Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE

$99.95 NZD $119.95 NZD
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Ergopouch - Premium Sleeping Bag 3.5 Tog - CLEARANCE $99.95 NZD $119.95 NZD
Petit Pretzel / 2-4 Years Bon Appetit / 8-24 Months Berries / 8-24 Months Picnic / 8-24 Months
Sale
The Premium Love To Dream Sleep Suit™ 2.5 TOG is made with Cotton and Australian Merino Wool. It is an “all-in-one”, versatile sleep solution that eliminates the need for loose blankets in the cot/crib, ensuring a more comfortable sleep, all night long.
Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend

Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend

$129.99 NZD $169.95 NZD
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Love to Dream - Sleep Suit Organic Warm 2.5 TOG | Lambs Best Friend $129.99 NZD $169.95 NZD
Olive / 12-24 months Charcoal / 12-24 months
Sale
Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE

$39.99 NZD $69.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle and Sleeping Bag - CLEARANCE $39.99 NZD $69.99 NZD
Fallen Leaves / 6-12 months Geo Jumble / 6-12 months
Sale
Adults Reusable Unisex Facemask & Cough Catcher

Adults Reusable Unisex Facemask & Cough Catcher

$0.99 NZD $10.99 NZD
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Adults Reusable Unisex Facemask & Cough Catcher $0.99 NZD $10.99 NZD
Black Light Blue Navy Pink Light grey
Baby First - Training Pants

Baby First - Training Pants

$9.00 NZD
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Baby First - Training Pants $9.00 NZD
Small (9-12 months) / Navy Blue Small (9-12 months) / Baby Blue Small (9-12 months) / Turquoise Blue Small (9-12 months) / Bright Pink Small (9-12 months) / White Medium (12-24 months) / Sage Medium (12-24 months) / Beige Medium (12-24 months) / Blush Medium (12-24 months) / Olive Medium (12-24 months) / Ocean
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton - HALF PRICE

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton - HALF PRICE

$25.00 NZD $49.99 NZD
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Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton - HALF PRICE $25.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
Sale
Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE

$49.99 NZD $69.95 NZD
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Baby Loves Sleep - Summer Hands in & Out Sleeping Bag - CLEARANCE $49.99 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
Baby Loves Sleep - Toddler Suit Warm 2.0 Tog - CLEARANCE

Baby Loves Sleep - Toddler Suit Warm 2.0 Tog - CLEARANCE

$69.99 NZD $85.99 NZD
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Baby Loves Sleep - Toddler Suit Warm 2.0 Tog - CLEARANCE $69.99 NZD $85.99 NZD
Peach Pink Cool Grey
Sale
Baby Nails - The Thumble Wearable Baby Nail File 0-6 months

Baby Nails - The Thumble Wearable Baby Nail File 0-6 months

$9.99 NZD $19.95 NZD
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Baby Nails - The Thumble Wearable Baby Nail File 0-6 months $9.99 NZD $19.95 NZD
Sale
Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

$9.95 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE) $9.95 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years)
Sale
Bedhead - Fleecy Winter Booties (CLEARANCE)

Bedhead - Fleecy Winter Booties (CLEARANCE)

$14.95 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties (CLEARANCE) $14.95 NZD $34.95 NZD
2-3 Years // 16cm / Baby Blue Marle 2-3 Years // 16cm / Baby Pink Marle
Sold Out
Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE

Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE

Sold Out
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Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE Sold Out
Gwen / 3-6 Months (42-46cm) Sammy / 1-3 Years (50-54cm)
Sold Out
Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog

Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog

Sold Out
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Ergopouch - Hip Harness Cocoon Swaddle Bag 0.2 Tog Sold Out
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$9.95 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $9.95 NZD $24.95 NZD
Sale
Brolly Sheets - Snazzipants All in One Cloth Nappy

Brolly Sheets - Snazzipants All in One Cloth Nappy

$12.47 NZD $24.95 NZD
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Brolly Sheets - Snazzipants All in One Cloth Nappy $12.47 NZD $24.95 NZD
Sale
Bubba Blue - Summer Swaddle Blanket

Bubba Blue - Summer Swaddle Blanket

$15.00 NZD $29.95 NZD
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Bubba Blue - Summer Swaddle Blanket $15.00 NZD $29.95 NZD
Blue Grey Pink Unicorn Pink White
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$9.99 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $9.99 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$6.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 1 (0-6 months) $6.00 NZD $12.95 NZD
Grey Mustard Nougat Vanilla
Sale
Classical Child - Silicone Dummy Size 2 (6 months+)

Classical Child - Silicone Dummy Size 2 (6 months+)

$6.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 2 (6 months+) $6.00 NZD $12.95 NZD
Blush Mustard Grey Desert Rose Nougat White
Sale
Little Linen - Airwrap Mattress Protectors All Sizes

Little Linen - Airwrap Mattress Protectors All Sizes

$16.95 NZD $32.00 NZD
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Little Linen - Airwrap Mattress Protectors All Sizes $16.95 NZD $32.00 NZD
Sale
Headu - Step by Step Drawing School

Headu - Step by Step Drawing School

$22.99 NZD $32.95 NZD
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Headu - Step by Step Drawing School $22.99 NZD $32.95 NZD
Sale
Bibado - Coverall Bib with Long Sleeves - HALF PRICE CLEARANCE

Bibado - Coverall Bib with Long Sleeves - HALF PRICE CLEARANCE

$20.00 NZD $39.99 NZD
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Bibado - Coverall Bib with Long Sleeves - HALF PRICE CLEARANCE $20.00 NZD $39.99 NZD
Woodlands Arctic Adventures Over the Rainbow Oceans of Fun Speedy Dinos
Sale
Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

$59.99 NZD $79.99 NZD
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Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog $59.99 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Sale
Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE

$39.99 NZD $69.95 NZD
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Baby Loves Sleep - Hands In & Out Sleeping Bag - CLEARANCE $39.99 NZD $69.95 NZD
Fallen Leaves / 6-12 Months Geo Jumble / 6-12 Months Chickadees / 6-12 Months
Sale
Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

$55.95 NZD $69.95 NZD
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Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE $55.95 NZD $69.95 NZD
Candy Pink 6-12 months Cool Mint 6-12 months
Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

from $59.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog from $59.99 NZD
Peach Pink / 6-12 Months / Band
Sale
Fuel Baby - Additional Sized Anti-Colic Teats

Fuel Baby - Additional Sized Anti-Colic Teats

$2.50 NZD $12.99 NZD
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Fuel Baby - Additional Sized Anti-Colic Teats $2.50 NZD $12.99 NZD
Haakaa - Breastfeeding Nipple Shield (30mm)

Haakaa - Breastfeeding Nipple Shield (30mm)

from $15.59 NZD
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Haakaa - Breastfeeding Nipple Shield (30mm) from $15.59 NZD
Sale
Reusable Unisex Facemask & Cough Catcher, Kids Size

Reusable Unisex Facemask & Cough Catcher, Kids Size

$0.95 NZD $9.99 NZD
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Reusable Unisex Facemask & Cough Catcher, Kids Size $0.95 NZD $9.99 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$5.99 NZD $24.95 NZD
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Sassy Pants Rash Vest $5.99 NZD $24.95 NZD
Retro Surfing / 6-12 Months
Sale
Sleepytot - Adults Reusable Facemask with certified PM2.5 filter

Sleepytot - Adults Reusable Facemask with certified PM2.5 filter

$6.95 NZD $15.95 NZD
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Sleepytot - Adults Reusable Facemask with certified PM2.5 filter $6.95 NZD $15.95 NZD
Adult / Black Adult / Floral White Adult / Pink Adult / Floral Black Adult / Gold Geo Black Adult / Floral Coral Adult / Camo
Sale
A Sleepytot CD with white noise options for babies.
Sleepytot - Baby Seashores White Noise CD

Sleepytot - Baby Seashores White Noise CD

$2.00 NZD $16.95 NZD
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Sleepytot - Baby Seashores White Noise CD $2.00 NZD $16.95 NZD
Sale
Sleepytot - Childrens Reusable Facemask with certified PM2.5 filter

Sleepytot - Childrens Reusable Facemask with certified PM2.5 filter

$6.95 NZD $15.95 NZD
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Sleepytot - Childrens Reusable Facemask with certified PM2.5 filter $6.95 NZD $15.95 NZD
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
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Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
Sale
Sleepytot - Silicone Dummy Holder Pacifier Case

Sleepytot - Silicone Dummy Holder Pacifier Case

$9.99 NZD $22.95 NZD
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Sleepytot - Silicone Dummy Holder Pacifier Case $9.99 NZD $22.95 NZD
Navy White
Sale
Sleepytot - Suction Bowl & Baby Cutlery Set

Sleepytot - Suction Bowl & Baby Cutlery Set

$12.47 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Baby Cutlery Set $12.47 NZD $24.95 NZD
Pink Green
Sale
Sleepytot - Suction Bowl & Silicone Spoon Set

Sleepytot - Suction Bowl & Silicone Spoon Set

$14.99 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Silicone Spoon Set $14.99 NZD $24.95 NZD
Mustard / Bowl + Spoon Dusky Rose / Bowl + Spoon Sage / Bowl + Spoon Powder Blue / Bowl + Spoon
Sale
Sleepytot -Suction Bowl & Wooden Spoon Set

Sleepytot -Suction Bowl & Wooden Spoon Set

$12.45 NZD $24.95 NZD
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Sleepytot -Suction Bowl & Wooden Spoon Set $12.45 NZD $24.95 NZD
Dusty Blue Mint Pink Grey
Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package

Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package

$4.00 NZD
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Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package $4.00 NZD
Sale
Viva La Vulva - Cards

Viva La Vulva - Cards

$3.99 NZD $7.99 NZD
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Viva La Vulva - Cards $3.99 NZD $7.99 NZD
Sale
Quut - Ballo Bucket

Quut - Ballo Bucket

$19.95 NZD $29.95 NZD
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Quut - Ballo Bucket $19.95 NZD $29.95 NZD
Mini / Banana Pink Mini / Banana Blue Large / Lagoon Green Large / Ocean Blue Large / Cherry Red
Sale
Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream

Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream

$30.00 NZD $39.95 NZD
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Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream $30.00 NZD $39.95 NZD
Sale
Bibado - Dawn the Dinosaur Teething Bundle

Bibado - Dawn the Dinosaur Teething Bundle

$31.92 NZD $39.90 NZD
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Bibado - Dawn the Dinosaur Teething Bundle $31.92 NZD $39.90 NZD
Sale
Child sleeping with a teddy bear next to a SLEEPYTIME diffuser on a white bed.
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$129.95 NZD $142.90 NZD
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Sleepytots The Ultimate Sleep Aid - Full Package Deal $129.95 NZD $142.90 NZD
White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil Light Wooden Tint / Sleep Easy Oil
Sold Out
Zazu - Cody and Otto - Ocean Projector Night Light with White Noise

Zazu - Cody and Otto - Ocean Projector Night Light with White Noise

Sold Out
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Zazu - Cody and Otto - Ocean Projector Night Light with White Noise Sold Out
Sale
Doddl 3 Piece Cutlery, Case & Plate Bundle

Doddl 3 Piece Cutlery, Case & Plate Bundle

$68.72 NZD $85.90 NZD
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Doddl 3 Piece Cutlery, Case & Plate Bundle $68.72 NZD $85.90 NZD