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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned. Please read our full returns/refund policy for more information. 

Sale
Pair of rust sandals with woven design on a white background
Classical Child - Jelly Sandals

Classical Child - Jelly Sandals

$29.99 NZD $39.99 NZD
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Classical Child - Jelly Sandals $29.99 NZD $39.99 NZD
Linen / 20 Rose / 20 Rust / 20 Navy / 20
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
A plush Lulla doll wearing a gray two-piece outfit with a heart symbol on the bodysuit and a hood with ears, resembling a bunny.
Lulla by Roro - Lulla Doll Outfits

Lulla by Roro - Lulla Doll Outfits

from $24.99 NZD
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Lulla by Roro - Lulla Doll Outfits from $24.99 NZD
Fluffy Grey Bunny Fluffy Pink Bunny Blue Fox Lilac Mouse Polar Bear
Sale
Babu - Organic Rainbow All In One

Babu - Organic Rainbow All In One

$21.99 NZD $44.95 NZD
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Babu - Organic Rainbow All In One $21.99 NZD $44.95 NZD
Sale
Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

$20.00 NZD $39.99 NZD
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Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE $20.00 NZD $39.99 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Sale
ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

$59.95 NZD $69.95 NZD
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ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog $59.95 NZD $69.95 NZD
Sunny / 3-12 Months Blue Ocean / 3-12 Months
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

$64.99 NZD $86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance $64.99 NZD $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months
Sale
Bubba Blue - Air Light Weight Sleep Bag

Bubba Blue - Air Light Weight Sleep Bag

$29.99 NZD $55.99 NZD
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Bubba Blue - Air Light Weight Sleep Bag $29.99 NZD $55.99 NZD
White / 3-12 Months
Sale
Bubba Blue - Swaddle Suit Light Weight Air

Bubba Blue - Swaddle Suit Light Weight Air

$19.99 NZD $44.95 NZD
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Bubba Blue - Swaddle Suit Light Weight Air $19.99 NZD $44.95 NZD
Grey White
Sale
Lulla Doll - 12 hours of Heartbeat and Breathing

Lulla Doll - 12 hours of Heartbeat and Breathing

from $65.00 NZD $99.95 NZD
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Lulla Doll - 12 hours of Heartbeat and Breathing from $65.00 NZD $99.95 NZD
Sale
Lulla Doll Bundle Deal - Baby and Child Sleep Companion

Lulla Doll Bundle Deal - Baby and Child Sleep Companion

$89.99 NZD $139.95 NZD
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Lulla Doll Bundle Deal - Baby and Child Sleep Companion $89.99 NZD $139.95 NZD
Sale
artic-adventures-bundle-bibado
Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE

Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE

$29.99 NZD $60.00 NZD
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Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE $29.99 NZD $60.00 NZD
Arctic Adventures Over the Rainbow Woodlands
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$79.99 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $79.99 NZD $112.95 NZD
Berries / 3-12 Months
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$9.99 NZD $22.95 NZD
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Gummee - Molar Mallet $9.99 NZD $22.95 NZD
Sale
Gummee - Link n Teether

Gummee - Link n Teether

$10.99 NZD $28.95 NZD
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Gummee - Link n Teether $10.99 NZD $28.95 NZD
Sale
Gummee Glove - Baby Teether 3-6M

Gummee Glove - Baby Teether 3-6M

$15.99 NZD $32.95 NZD
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Gummee Glove - Baby Teether 3-6M $15.99 NZD $32.95 NZD
Sale
Gummee Glove - Teething Ring

Gummee Glove - Teething Ring

$3.99 NZD $11.95 NZD
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Gummee Glove - Teething Ring $3.99 NZD $11.95 NZD
Sale
Isoki - Kingston Duffel Bag

Isoki - Kingston Duffel Bag

$64.99 NZD $109.95 NZD
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Isoki - Kingston Duffel Bag $64.99 NZD $109.95 NZD
Nylon Black
Sale
Isoki - Marlo Backpack - Ebony

Isoki - Marlo Backpack - Ebony

$69.99 NZD $129.95 NZD
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Isoki - Marlo Backpack - Ebony $69.99 NZD $129.95 NZD
Sold Out
Jellystone - Calm Down Bottle Refill Pack

Jellystone - Calm Down Bottle Refill Pack

Sold Out
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Jellystone - Calm Down Bottle Refill Pack Sold Out
Rainbow Blush
Sale
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$15.99 NZD $29.95 NZD
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Jellystone - Colour Wheel $15.99 NZD $29.95 NZD
Sale
Lamaze - Grab Apple

Lamaze - Grab Apple

$29.95 NZD $35.00 NZD
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Lamaze - Grab Apple $29.95 NZD $35.00 NZD
Green Pink
Sale
A soft book for babies to teach them shapes.
Lamaze - Shapes Book

Lamaze - Shapes Book

$29.95 NZD $39.95 NZD
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Lamaze - Shapes Book $29.95 NZD $39.95 NZD
Sale
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$9.99 NZD $39.95 NZD
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Little Difference - A3 Nursery Prints $9.99 NZD $39.95 NZD
Sale
Little Unicorn - Stretch Knit Fitted Cot Sheet

Little Unicorn - Stretch Knit Fitted Cot Sheet

$27.50 NZD $54.95 NZD
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Little Unicorn - Stretch Knit Fitted Cot Sheet $27.50 NZD $54.95 NZD
Pressed Petals Little Unicorn Rainbow Watercolour Rose Dino Friends Frost Green
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$32.99 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $32.99 NZD $65.99 NZD
Sale
Little Unicorn - Single Cotton Muslin Swaddle Blanket

Little Unicorn - Single Cotton Muslin Swaddle Blanket

$16.99 NZD $29.95 NZD
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Little Unicorn - Single Cotton Muslin Swaddle Blanket $16.99 NZD $29.95 NZD
Rose Vine
Sale
Little Unicorn Cotton Muslin Baby Blanket

Little Unicorn Cotton Muslin Baby Blanket

$49.95 NZD $64.95 NZD
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Little Unicorn Cotton Muslin Baby Blanket $49.95 NZD $64.95 NZD
Forest Friends
Sale
Love To Dream - Sleep Suit 0.2 Tog - CLEARANCE HALF PRICE

Love To Dream - Sleep Suit 0.2 Tog - CLEARANCE HALF PRICE

$42.50 NZD $84.95 NZD
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Love To Dream - Sleep Suit 0.2 Tog - CLEARANCE HALF PRICE $42.50 NZD $84.95 NZD
Grey / 12-24 Months
Sale
Love to Dream - Sleep Suit 1.0 Tog

Love to Dream - Sleep Suit 1.0 Tog

$64.95 NZD $99.95 NZD
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Love to Dream - Sleep Suit 1.0 Tog $64.95 NZD $99.95 NZD
White / 6-12 Months
Sale
Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

Love To Dream - Swaddle Up Transitional Suit 1.0 Tog

$59.99 NZD $89.95 NZD
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Love To Dream - Swaddle Up Transitional Suit 1.0 Tog $59.99 NZD $89.95 NZD
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$19.99 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $19.99 NZD $26.95 NZD
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$15.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $15.00 NZD $25.95 NZD
Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
Sale
Matchstick Monkey - Teething Starter Set

Matchstick Monkey - Teething Starter Set

$24.99 NZD $34.95 NZD
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Matchstick Monkey - Teething Starter Set $24.99 NZD $34.95 NZD
Sale
Mushie - Animal Teethers

Mushie - Animal Teethers

$9.99 NZD $24.99 NZD
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Mushie - Animal Teethers $9.99 NZD $24.99 NZD
Koala Stone
Sale
Mushie - Ball Teether

Mushie - Ball Teether

$14.99 NZD $27.99 NZD
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Mushie - Ball Teether $14.99 NZD $27.99 NZD
Dove Grey
Sale
Mushie - Cloud Teether

Mushie - Cloud Teether

$8.99 NZD $21.95 NZD
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Mushie - Cloud Teether $8.99 NZD $21.95 NZD
Cloud Blue
Sale
Mushie - Face Teether

Mushie - Face Teether

$8.99 NZD $19.95 NZD
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Mushie - Face Teether $8.99 NZD $19.95 NZD
Pistachio Banana Cream Blueberry Pink
Sale
Mushie - Silicone Rainbow Teether

Mushie - Silicone Rainbow Teether

$14.50 NZD $29.95 NZD
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Mushie - Silicone Rainbow Teether $14.50 NZD $29.95 NZD
Pink Cambridge Blue
Sold Out
My Carry Potty - Toilet Training Seat

My Carry Potty - Toilet Training Seat

Sold Out
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My Carry Potty - Toilet Training Seat Sold Out
Sold Out
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

Sold Out
Quick View
NUK for Nature Latex Soother Twin Pack Sold Out
Cream / 6-18 Months Rust / 0-6 Months
Sale
Two baby pacifiers, one yellow with floral design and one red, on a white background.
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$15.50 NZD $17.50 NZD
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NUK Star Silicone Soother Twin Pack $15.50 NZD $17.50 NZD
Pink / 6-18 Months Blue / 6-18 Months
Sale
Blue watering containier with light blue accents on a white background
Quut - Cana Can Watering Can

Quut - Cana Can Watering Can

$19.99 NZD $34.95 NZD
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Quut - Cana Can Watering Can $19.99 NZD $34.95 NZD
Small (0.5L) / Banana Pink Small (0.5L) / Banana Blue Large (1L) / Ocean Blue Large (1L) / Cherry
Rockit Bracket Strap

Rockit Bracket Strap

from $8.99 NZD
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Rockit Bracket Strap from $8.99 NZD
Sale
Skip Hop - Clarion Diaper Backpack

Skip Hop - Clarion Diaper Backpack

$89.99 NZD $189.00 NZD
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Skip Hop - Clarion Diaper Backpack $89.99 NZD $189.00 NZD
Sale
chill-fill-teether-blush
B.Box - Chill + Fill Teether

B.Box - Chill + Fill Teether

$29.95 NZD $32.95 NZD
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B.Box - Chill + Fill Teether $29.95 NZD $32.95 NZD
Blush Peony
Sale
Boon - Drying Grass

Boon - Drying Grass

$34.95 NZD $39.95 NZD
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Boon - Drying Grass $34.95 NZD $39.95 NZD
Green
Sale
Baby sleeping bag with colorful patterns and packaging on a white background
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

$54.99 NZD $65.00 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog $54.99 NZD $65.00 NZD
Birthday Blobs / Newborn Elephant Parade / Newborn Savannah / Newborn Ink / Newborn Dragonflies / Newborn Green Willow / Newborn Pink Daisies / Newborn Oatmeal Marle / Newborn Sweet Orchard / Newborn Fruit Salad / Newborn Sunny / Newborn Grey Marle / Newborn