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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Gummee - Molar Mallet

Gummee - Molar Mallet

$22.95 NZD
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Gummee - Molar Mallet $22.95 NZD
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
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Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
Sale
Petite Eats - Silicone Dominoes Set

Petite Eats - Silicone Dominoes Set

$25.00 NZD $42.99 NZD
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Petite Eats - Silicone Dominoes Set $25.00 NZD $42.99 NZD
Ocean Terracotta
Sale
Petite Eats - Round Stacking Cups

Petite Eats - Round Stacking Cups

$20.00 NZD $32.95 NZD
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Petite Eats - Round Stacking Cups $20.00 NZD $32.95 NZD
Sale
Zazu - Lou Voice Activated Night Light

Zazu - Lou Voice Activated Night Light

$54.95 NZD $79.95 NZD
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Zazu - Lou Voice Activated Night Light $54.95 NZD $79.95 NZD
Sale
Brolly Sheets - Dryer Balls

Brolly Sheets - Dryer Balls

$19.95 NZD $29.95 NZD
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Brolly Sheets - Dryer Balls $19.95 NZD $29.95 NZD
Sale
Jellystone - Rainbow Stacker

Jellystone - Rainbow Stacker

$24.95 NZD $34.95 NZD
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Jellystone - Rainbow Stacker $24.95 NZD $34.95 NZD
Sale
Nuk stackable food pots are made for storing puree and leftover food to keep in the fridge or the freezer.
Nuk - Stackable Food Pots

Nuk - Stackable Food Pots

$13.95 NZD $16.95 NZD
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Nuk - Stackable Food Pots $13.95 NZD $16.95 NZD
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

from $12.95 NZD
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The Nude Alchemist - Chest Rub from $12.95 NZD
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$30.00 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $30.00 NZD $39.95 NZD
Alice / 3-6 Months (42-46cm) Autumn Peony / 1-3 Years (50-54cm) Charliee / 3-6 Months (42-46cm) Frankie / 0-3 Months (38-42cm) Freya / 1-3 Years (50-54cm) Faith / 3-6 Months (42-46cm) Gwen / 0-3 Months (38-42cm) Pippa / 1-3 Years (50-54cm) Sammy / 0-3 Months (38-42cm)
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$15.00 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $15.00 NZD $24.95 NZD
Sale
Jack N' Jill - Biodegradable Toothbrush

Jack N' Jill - Biodegradable Toothbrush

$5.99 NZD $6.99 NZD
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Jack N' Jill - Biodegradable Toothbrush $5.99 NZD $6.99 NZD
Sale
NUK - First Choice Bottle | 300ml

NUK - First Choice Bottle | 300ml

$16.95 NZD $22.95 NZD
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NUK - First Choice Bottle | 300ml $16.95 NZD $22.95 NZD
Sale
Baby Loves Sleep - Summer Hands in & Out Suit

Baby Loves Sleep - Summer Hands in & Out Suit

$41.97 NZD $69.95 NZD
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Baby Loves Sleep - Summer Hands in & Out Suit $41.97 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
NUK - Nipple Shields 2 Pack

NUK - Nipple Shields 2 Pack

$14.95 NZD $17.95 NZD
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NUK - Nipple Shields 2 Pack $14.95 NZD $17.95 NZD
Blue / Small Yellow / Medium White / Large
Sale
Ryco - Delux Change Mat with Pockets

Ryco - Delux Change Mat with Pockets

$25.00 NZD $29.95 NZD
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Ryco - Delux Change Mat with Pockets $25.00 NZD $29.95 NZD
Black Grey Willow
Sale
Isoki - Marlo Backpack - Ebony

Isoki - Marlo Backpack - Ebony

$103.96 NZD $129.95 NZD
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Isoki - Marlo Backpack - Ebony $103.96 NZD $129.95 NZD
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$22.95 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $22.95 NZD $26.95 NZD
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Sale
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

$55.00 NZD $79.90 NZD
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Love to Dream - Sleeping Bag 0.2 Tog $55.00 NZD $79.90 NZD
Pink / 18-36 Months
Sale
Little Unicorn - Cotton Muslin Sleep Bag

Little Unicorn - Cotton Muslin Sleep Bag

$55.00 NZD $69.95 NZD
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Little Unicorn - Cotton Muslin Sleep Bag $55.00 NZD $69.95 NZD
Tropical Leaf / Medium Dino Friends / Medium Watercolour Rose / Large Forest Friends / Medium
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$40.00 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $40.00 NZD $65.99 NZD
Sale
Fabelab - Buddy Bears Organic

Fabelab - Buddy Bears Organic

$29.95 NZD $59.95 NZD
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Fabelab - Buddy Bears Organic $29.95 NZD $59.95 NZD
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$7.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $7.95 NZD $9.95 NZD
Outdoors Rainbow Cacti Superman
Sale
Jellystone - Koala Teether

Jellystone - Koala Teether

$12.95 NZD $17.95 NZD
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Jellystone - Koala Teether $12.95 NZD $17.95 NZD
Sale
Mushie - Fork and Spoon Set

Mushie - Fork and Spoon Set

$14.95 NZD $20.95 NZD
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Mushie - Fork and Spoon Set $14.95 NZD $20.95 NZD
Blush Vanilla
Sale
Haakaa - Silicone Sip-N-Snack Cup (250ml)

Haakaa - Silicone Sip-N-Snack Cup (250ml)

$20.00 NZD $36.95 NZD
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Haakaa - Silicone Sip-N-Snack Cup (250ml) $20.00 NZD $36.95 NZD
Rust Grey
Sale
Jellystone - Cuddle Bunny

Jellystone - Cuddle Bunny

$19.95 NZD $27.95 NZD
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Jellystone - Cuddle Bunny $19.95 NZD $27.95 NZD
Sale
A soft book for babies to teach them shapes.
Lamaze - Shapes Book

Lamaze - Shapes Book

$29.95 NZD $39.95 NZD
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Lamaze - Shapes Book $29.95 NZD $39.95 NZD
Sale
A soft book for babies 3 months and up to learn about feelings.
Lamaze - Feelings Book

Lamaze - Feelings Book

$20.00 NZD $34.95 NZD
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Lamaze - Feelings Book $20.00 NZD $34.95 NZD
Sale
Lamaze - Colours Book

Lamaze - Colours Book

$20.00 NZD $34.95 NZD
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Lamaze - Colours Book $20.00 NZD $34.95 NZD
Sale
Lamaze - Friends Book

Lamaze - Friends Book

$24.95 NZD $34.95 NZD
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Lamaze - Friends Book $24.95 NZD $34.95 NZD
Sale
Lamaze - Soft Sorter

Lamaze - Soft Sorter

$39.95 NZD $49.95 NZD
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Lamaze - Soft Sorter $39.95 NZD $49.95 NZD
Sale
Haakaa - Milk Storage Bags 260ml

Haakaa - Milk Storage Bags 260ml

from $11.95 NZD $14.95 NZD
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Haakaa - Milk Storage Bags 260ml from $11.95 NZD $14.95 NZD
Sale
Isoki Anakie Satchel

Isoki Anakie Satchel

$111.96 NZD $139.95 NZD
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Isoki Anakie Satchel $111.96 NZD $139.95 NZD
Onyx Amber Tan
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$15.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $15.00 NZD $25.95 NZD
Emerald Green Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
Sale
Sleepytot - Small Comforter | No Velcro

Sleepytot - Small Comforter | No Velcro

$10.00 NZD $29.95 NZD
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Sleepytot - Small Comforter | No Velcro $10.00 NZD $29.95 NZD
Grey Cream Pink Blue
Sale
Bumkins - Silicone Teething Charms

Bumkins - Silicone Teething Charms

$10.00 NZD $19.95 NZD
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Bumkins - Silicone Teething Charms $10.00 NZD $19.95 NZD
Sale
Love To Dream - Sleep Suit 0.2 Tog

Love To Dream - Sleep Suit 0.2 Tog

$54.95 NZD $84.95 NZD
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Love To Dream - Sleep Suit 0.2 Tog $54.95 NZD $84.95 NZD
Grey / 12-24 Months
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$44.95 NZD $79.95 NZD
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Classical Child - Silicone Beach Bucket & Toys Set $44.95 NZD $79.95 NZD
Sale
Bubba Blue - Air Light Weight Sleep Bag

Bubba Blue - Air Light Weight Sleep Bag

$35.00 NZD $55.99 NZD
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Bubba Blue - Air Light Weight Sleep Bag $35.00 NZD $55.99 NZD
White / 3-12 Months Petit Elephant / 3-12 Months Unicorn Pink / 3-12 Months Grey / 3-12 Months
Sale
Bubba Blue - Swaddle Suit Light Weight Air

Bubba Blue - Swaddle Suit Light Weight Air

$24.95 NZD $44.95 NZD
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Bubba Blue - Swaddle Suit Light Weight Air $24.95 NZD $44.95 NZD
Grey White
Sale
Little Unicorn - Outdoor Picnic Blanket

Little Unicorn - Outdoor Picnic Blanket

from $95.96 NZD $119.95 NZD
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Little Unicorn - Outdoor Picnic Blanket from $95.96 NZD $119.95 NZD
5' x 7' (1.52m x 2.13m) / Navy Plaid 5' x 7' (1.52m x 2.13m) / Tropical Leaf
Sale
Bubba Blue - Summer Swaddle Blanket

Bubba Blue - Summer Swaddle Blanket

$20.00 NZD $29.95 NZD
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Bubba Blue - Summer Swaddle Blanket $20.00 NZD $29.95 NZD
Blue Grey Pink Unicorn Pink White
Sale
Isoki - Tully Stroller Caddy

Isoki - Tully Stroller Caddy

$58.36 NZD $72.95 NZD
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Isoki - Tully Stroller Caddy $58.36 NZD $72.95 NZD
Amber Tan Onyx
Sale
Isoki - Hartley Backpack

Isoki - Hartley Backpack

$119.96 NZD $149.95 NZD
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Isoki - Hartley Backpack $119.96 NZD $149.95 NZD
Latte Onyx Forest
Sale
Isoki - Kingston Duffel Bag

Isoki - Kingston Duffel Bag

$87.96 NZD $109.95 NZD
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Isoki - Kingston Duffel Bag $87.96 NZD $109.95 NZD
Nylon Black Redwood Sienna
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$29.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $29.95 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Stripe / 0-3 Months (37cm)