Clearance up to 80% off | Free NZ shipping $120+ | Overnight shipping| Afterpay & Zip available

Search Login
0 Cart
Search Login
0 Cart
Search
0 Cart

Search our shop

Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned. Please read our full returns/refund policy for more information. 

Sale
ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

$54.99 NZD $69.95 NZD
Quick View

ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance $54.99 NZD $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 8-24 Months Honey Bee / 8-24 Months
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

$64.99 NZD $89.95 NZD
Quick View

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance $64.99 NZD $89.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 3-12 Months
Sale
Haakaa - Silicone Teething Ball

Haakaa - Silicone Teething Ball

$16.50 NZD $21.50 NZD
Quick View

Haakaa - Silicone Teething Ball $16.50 NZD $21.50 NZD
Suva Grey
Sold Out
Jellystone - Dummy Clip

Jellystone - Dummy Clip

Sold Out
Quick View
Jellystone - Dummy Clip Sold Out
Sale
Jellystone - Penguin Wobble

Jellystone - Penguin Wobble

$19.99 NZD $37.50 NZD
Quick View
Jellystone - Penguin Wobble $19.99 NZD $37.50 NZD
Bubblegum Mint Blue
Sale
Jellystone - Triblox

Jellystone - Triblox

$29.99 NZD $49.95 NZD
Quick View
Jellystone - Triblox $29.99 NZD $49.95 NZD
Rainbow Jelly Pastel Earth
Sale
Lamington - Merino Wool Cable Tights

Lamington - Merino Wool Cable Tights

from $34.95 NZD $39.95 NZD
Quick View
Lamington - Merino Wool Cable Tights from $34.95 NZD $39.95 NZD
6-12 Months / Grey Marle 6-12 Months / Cherry Blossom 6-12 Months / Oatmeal 6-12 Months / Cream
Sale
Mushie - Ribbed Baby Beanie 0-3 Months

Mushie - Ribbed Baby Beanie 0-3 Months

$15.99 NZD $29.95 NZD
Quick View
Mushie - Ribbed Baby Beanie 0-3 Months $15.99 NZD $29.95 NZD
Ivory Mustard Melange Grey Melange Cedar Blush
Sale
NUK for Nature Silicone Soother Twin Pack

NUK for Nature Silicone Soother Twin Pack

$18.95 NZD $20.95 NZD
Quick View
NUK for Nature Silicone Soother Twin Pack $18.95 NZD $20.95 NZD
Cream / 0-6 Months Olive / 0-6 Months Rust / 0-6 Months
Sale
Quut - Bath Puzzles

Quut - Bath Puzzles

$14.95 NZD $24.95 NZD
Quick View
Quut - Bath Puzzles $14.95 NZD $24.95 NZD
Sale
SavviSand removes wet and dry sand off whilst at the beach. Great to keep in the car to avoid sand and it also acts as a natural insect repellent.
SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent

$29.99 NZD $39.95 NZD
Quick View

SavviSand Starter Kit - Sand Remover Applicator + Insect Repellent $29.99 NZD $39.95 NZD
Sale
The Natural Patch - FocusPatch- Focus Enhancing Stickers

The Natural Patch - FocusPatch- Focus Enhancing Stickers

from $4.99 NZD $23.95 NZD
Quick View
The Natural Patch - FocusPatch- Focus Enhancing Stickers from $4.99 NZD $23.95 NZD
Sale
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

$25.00 NZD $41.95 NZD
Quick View

Bedhead Swim Legionnaire Beach Hat (0-3Y) $25.00 NZD $41.95 NZD
Stevie / 0-3 Months (37cm) Sheldon / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Tallulah / 6-12 Months (47cm) Bedhead Rainbow / 0-3 Months (37cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm)
Sale
Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

Bedhead - Kids Swim Bucket Beach Hat (2-13Y)

$29.99 NZD $42.95 NZD
Quick View

Bedhead - Kids Swim Bucket Beach Hat (2-13Y) $29.99 NZD $42.95 NZD
Stevie / 2-3 Years (52cm) Tallulah / 2-3 Years (52cm) Oasis / 2-3 Years (52cm) Pelican / 2-3 Years (52cm) Slate / 2-3 Years (52cm) Peach / 2-3 Years (52cm) Marine / 2-3 Years (52cm) Aqua / 2-3 Years (52cm) Andie / 2-3 Years (52cm)
Sale
Bedhead - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Baby & Toddler Bucket Hat (0-3Y)

$35.99 NZD $42.95 NZD
Quick View

Bedhead - Baby & Toddler Bucket Hat (0-3Y) $35.99 NZD $42.95 NZD
Ladybug / 3-6 Months (42cm) Quackers / 3-6 Months (42cm) Bedhead Safari / 3-6 Months (42cm) Grey Stripe / 3-6 Months (42cm) Pink Stripe / 3-6 Months (42cm) Natural Stripe / 3-6 Months (42cm)
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$32.95 NZD $42.95 NZD
Quick View

Bedhead Heritage - Baby & Toddler Reversible Flap Hat $32.95 NZD $42.95 NZD
Charliee / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Meredith / 0-3 Months (38-42cm) Primrose / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Leo / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm)
Sale
A pink bamboo children's cup with a silicone lid and a red straw, decorated with strawberry patterns and fairies the brand name 'Chai Baby' displayed on the front.
Chai Baby - Babycino & Fluffy Cup

Chai Baby - Babycino & Fluffy Cup

$21.95 NZD $24.95 NZD
Quick View

Chai Baby - Babycino & Fluffy Cup $21.95 NZD $24.95 NZD
Dangerous Dino Butterfly Balloon Pink Fairy Chai Baby Space Emergency Services
Sale
Sleepytot Portable White Noise Machine

Sleepytot Portable White Noise Machine

$69.95 NZD $79.95 NZD
Quick View

Sleepytot Portable White Noise Machine $69.95 NZD $79.95 NZD
navy-bedhead-baby-legionnaire-flap-hat
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

$29.99 NZD
Quick View

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat $29.99 NZD
Blush / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Navy / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
Sale
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

$29.99 NZD $44.95 NZD
Quick View
Bedhead - Core Range Kids Bucket Hat (2-13Y) $29.99 NZD $44.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Sale
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$29.99 NZD $42.95 NZD
Quick View

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $29.99 NZD $42.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
Brown teddy bear with a brown bow on a white background
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

from $59.99 NZD
Quick View

Baby Beats - Heartbeat Animals with Soundbox Recorder from $59.99 NZD
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$24.99 NZD $36.95 NZD
Quick View

Bedhead Swim Legionnaire Beach Hat | Clearance Styles $24.99 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Turtle / 0-3 Months (37cm)
Sale
Bibado - Double Dribble Bib - CLEARANCE

Bibado - Double Dribble Bib - CLEARANCE

$9.99 NZD $19.95 NZD
Quick View

Bibado - Double Dribble Bib - CLEARANCE $9.99 NZD $19.95 NZD
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

from $29.99 NZD
Quick View
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs from $29.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows Peppa Pig George Pig
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$12.47 NZD $24.95 NZD
Quick View

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $12.47 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
Sale
Bibado- Attachable Cutlery - CLEARANCE

Bibado- Attachable Cutlery - CLEARANCE

$8.50 NZD $22.00 NZD
Quick View

Bibado- Attachable Cutlery - CLEARANCE $8.50 NZD $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Sale
Buki Baby - Club Shades (2-5Y)

Buki Baby - Club Shades (2-5Y)

$39.95 NZD $59.95 NZD
Quick View
Buki Baby - Club Shades (2-5Y) $39.95 NZD $59.95 NZD
Black Green Pink Brown
Sale
Bumkins - Bento Box 3 Section - Jelly Silicone

Bumkins - Bento Box 3 Section - Jelly Silicone

$29.99 NZD $44.95 NZD
Quick View
Bumkins - Bento Box 3 Section - Jelly Silicone $29.99 NZD $44.95 NZD
Pink Jelly
Sale
Bumkins - Silicone Dipping Spoons 3 Pack

Bumkins - Silicone Dipping Spoons 3 Pack

$19.99 NZD $24.95 NZD
Quick View
Bumkins - Silicone Dipping Spoons 3 Pack $19.99 NZD $24.95 NZD
Tutti Frutti Rocky Road Taffy Grey Lollipop Pink Gumdrop Blue
Sale
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$17.99 NZD $25.95 NZD
Quick View
Bumkins - Super Suction Silicone Grip Dish $17.99 NZD $25.95 NZD
Clay Pink Tangerine Marble
Sale
Bunnie Caddie - Bunnie Bag

Bunnie Caddie - Bunnie Bag

$119.95 NZD $189.00 NZD
Quick View

Bunnie Caddie - Bunnie Bag $119.95 NZD $189.00 NZD
Charcoal Clay
Sale
Pair of rust sandals with woven design on a white background
Classical Child - Jelly Sandals

Classical Child - Jelly Sandals

$29.99 NZD $39.99 NZD
Quick View
Classical Child - Jelly Sandals $29.99 NZD $39.99 NZD
Linen / 20 Rose / 20 Rust / 20 Navy / 20
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
Quick View

Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
A plush Lulla doll wearing a gray two-piece outfit with a heart symbol on the bodysuit and a hood with ears, resembling a bunny.
Lulla by Roro - Lulla Doll Outfits

Lulla by Roro - Lulla Doll Outfits

from $29.99 NZD
Quick View

Lulla by Roro - Lulla Doll Outfits from $29.99 NZD
Fluffy Grey Bunny Fluffy Pink Bunny Fluffy Brown Bear Blue Fox Lilac Mouse Polar Bear
Sale
Babu - Organic Rainbow All In One

Babu - Organic Rainbow All In One

$32.95 NZD $44.95 NZD
Quick View
Babu - Organic Rainbow All In One $32.95 NZD $44.95 NZD
Sale
Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE

$20.00 NZD $39.99 NZD
Quick View

Bibado - Coverall Bib with Short Sleeves - HALF PRICE CLEARANCE $20.00 NZD $39.99 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
Sale
dawn-the-dino-book
Bibado - Dawn the Dinosaur Teething Book

Bibado - Dawn the Dinosaur Teething Book

$9.99 NZD $14.95 NZD
Quick View
Bibado - Dawn the Dinosaur Teething Book $9.99 NZD $14.95 NZD
Sale
ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog

$59.95 NZD $69.95 NZD
Quick View
ErgoPouch - Jersey Sleep Suit Bag - 0.2 Tog $59.95 NZD $69.95 NZD
Sunny / 3-12 Months Blue Ocean / 3-12 Months
Sale
Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

$79.99 NZD $106.95 NZD
Quick View

Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance $79.99 NZD $106.95 NZD
Berries / 8-24 Months
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

$64.99 NZD $86.95 NZD
Quick View

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance $64.99 NZD $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months
Sale
Bubba Blue - Air Light Weight Sleep Bag

Bubba Blue - Air Light Weight Sleep Bag

$29.99 NZD $55.99 NZD
Quick View

Bubba Blue - Air Light Weight Sleep Bag $29.99 NZD $55.99 NZD
White / 3-12 Months
Sale
Bubba Blue - Swaddle Suit Light Weight Air

Bubba Blue - Swaddle Suit Light Weight Air

$19.99 NZD $44.95 NZD
Quick View

Bubba Blue - Swaddle Suit Light Weight Air $19.99 NZD $44.95 NZD
Grey White
Sale
Lulla Doll - 12 hours of Heartbeat and Breathing

Lulla Doll - 12 hours of Heartbeat and Breathing

$75.00 NZD $99.95 NZD
Quick View

Lulla Doll - 12 hours of Heartbeat and Breathing $75.00 NZD $99.95 NZD
Sale
Lulla Doll Bundle Deal - Baby and Child Sleep Companion

Lulla Doll Bundle Deal - Baby and Child Sleep Companion

$89.99 NZD $139.95 NZD
Quick View

Lulla Doll Bundle Deal - Baby and Child Sleep Companion $89.99 NZD $139.95 NZD
Sale
artic-adventures-bundle-bibado
Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE

Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE

$29.99 NZD $60.00 NZD
Quick View

Bibado - Bib & Cutlery Bundle - CLEARANCE HALF PRICE $29.99 NZD $60.00 NZD
Arctic Adventures Over the Rainbow Woodlands
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$84.71 NZD $112.95 NZD
Quick View

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $84.71 NZD $112.95 NZD
Berries / 3-12 Months
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$9.99 NZD $22.95 NZD
Quick View

Gummee - Molar Mallet $9.99 NZD $22.95 NZD