STOCK TAKE SALE - UP TO 80% OFF. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

STOCK TAKE SALE - UP TO 80% OFF. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned. Please read our full returns/refund policy for more information. 

Sale
Sleepytot - Suction Bowl & Silicone Spoon Set

Sleepytot - Suction Bowl & Silicone Spoon Set

$15.00 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Silicone Spoon Set $15.00 NZD $24.95 NZD
Mustard / Bowl + Spoon Dusky Rose / Bowl + Spoon Sage / Bowl + Spoon Powder Blue / Bowl + Spoon
Sale
Adults Reusable Unisex Facemask & Cough Catcher

Adults Reusable Unisex Facemask & Cough Catcher

$1.99 NZD $10.99 NZD
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Adults Reusable Unisex Facemask & Cough Catcher $1.99 NZD $10.99 NZD
Black Light Blue Navy Pink
Sale
My Travel Tray - Travel Tray

My Travel Tray - Travel Tray

$10.00 NZD $29.95 NZD
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My Travel Tray - Travel Tray $10.00 NZD $29.95 NZD
Magenta Pink
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$6.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 1 (0-6 months) $6.00 NZD $12.95 NZD
Grey Blush Mustard Denim Blue Nougat Vanilla
Sale
Bedhead Fleecy Beanie
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$10.00 NZD $32.95 NZD
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Bedhead - Fleecy Teddy Winter Beanie $10.00 NZD $32.95 NZD
0-3 Months / Baby Blue Marle
Sale
Sleepytot - Silicone Dummy Holder Pacifier Case

Sleepytot - Silicone Dummy Holder Pacifier Case

$11.47 NZD $22.95 NZD
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Sleepytot - Silicone Dummy Holder Pacifier Case $11.47 NZD $22.95 NZD
Navy White
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$12.99 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $12.99 NZD $34.99 NZD
Natural Cloudy Mauve
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$22.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $22.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Sale
Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

Baby Loves Sleep - Toddler Suit Warm 2.0 Tog

$69.99 NZD $85.99 NZD
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Baby Loves Sleep - Toddler Suit Warm 2.0 Tog $69.99 NZD $85.99 NZD
Peach Pink Cool Grey
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$14.99 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $14.99 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
Sale
Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

$31.14 NZD $51.90 NZD
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Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle $31.14 NZD $51.90 NZD
Sale
The Natural Patch - FocusPatch- Focus Enhancing Stickers

The Natural Patch - FocusPatch- Focus Enhancing Stickers

from $10.00 NZD $23.95 NZD
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The Natural Patch - FocusPatch- Focus Enhancing Stickers from $10.00 NZD $23.95 NZD
Sale
artic-adventures-bundle-bibado
Bibado - Coverall Bib & Attachable Cutlery Bundle - CLEARANCE HALF PRICE

Bibado - Coverall Bib & Attachable Cutlery Bundle - CLEARANCE HALF PRICE

$30.00 NZD $60.00 NZD
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Bibado - Coverall Bib & Attachable Cutlery Bundle - CLEARANCE HALF PRICE $30.00 NZD $60.00 NZD
Arctic Adventures Over the Rainbow Woodlands
Sold Out
Charlie Banana - Reusable Swim Diaper

Charlie Banana - Reusable Swim Diaper

Sold Out
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Charlie Banana - Reusable Swim Diaper Sold Out
Sale
Jellystone - Dummy Clip

Jellystone - Dummy Clip

$19.95 NZD $23.95 NZD
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Jellystone - Dummy Clip $19.95 NZD $23.95 NZD
Sale
Bubba Blue - Summer Swaddle Blanket

Bubba Blue - Summer Swaddle Blanket

$15.00 NZD $29.95 NZD
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Bubba Blue - Summer Swaddle Blanket $15.00 NZD $29.95 NZD
Blue Grey Pink Unicorn Pink White
Sale
Tulio - Night Lights

Tulio - Night Lights

$39.95 NZD $49.95 NZD
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Tulio - Night Lights $39.95 NZD $49.95 NZD
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Sale
Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

$22.00 NZD $41.95 NZD
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Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat $22.00 NZD $41.95 NZD
Rosa / 0-3 Months (38-42cm) Maize / 0-3 Months (38-42cm)
Sale
Little Unicorn - Single Cotton Muslin Swaddle Blanket

Little Unicorn - Single Cotton Muslin Swaddle Blanket

$22.95 NZD $29.95 NZD
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Little Unicorn - Single Cotton Muslin Swaddle Blanket $22.95 NZD $29.95 NZD
Rose Vine
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$25.00 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $25.00 NZD $39.95 NZD
Alice / 3-6 Months (42-46cm) Autumn Peony / 1-3 Years (50-54cm) Charliee / 3-6 Months (42-46cm) Frankie / 0-3 Months (38-42cm) Freya / 1-3 Years (50-54cm) Faith / 3-6 Months (42-46cm) Gwen / 0-3 Months (38-42cm) Sammy / 0-3 Months (38-42cm)
Sale
My Carry Potty - Toilet Training Seat

My Carry Potty - Toilet Training Seat

$34.95 NZD $39.95 NZD
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My Carry Potty - Toilet Training Seat $34.95 NZD $39.95 NZD
Sale
Bedhead - Fleecy Fingerless Kids Mittens

Bedhead - Fleecy Fingerless Kids Mittens

$9.95 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens $9.95 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years) Dark Denim Marle / M (3-5 years)
Sale
Purely Baby - Disposable Changing Mats 10pc

Purely Baby - Disposable Changing Mats 10pc

$6.95 NZD $8.95 NZD
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Purely Baby - Disposable Changing Mats 10pc $6.95 NZD $8.95 NZD
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

$30.00 NZD $49.99 NZD
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Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton $30.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
Sale
Gummee - Link n Teether

Gummee - Link n Teether

$15.95 NZD $28.95 NZD
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Gummee - Link n Teether $15.95 NZD $28.95 NZD
Sale
Bibado - Dawn The Dinosaur Teether

Bibado - Dawn The Dinosaur Teether

$15.00 NZD $24.95 NZD
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Bibado - Dawn The Dinosaur Teether $15.00 NZD $24.95 NZD
Sale
Petite Eats - Metal Big Kids Cutlery Set

Petite Eats - Metal Big Kids Cutlery Set

$19.95 NZD $24.95 NZD
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Petite Eats - Metal Big Kids Cutlery Set $19.95 NZD $24.95 NZD
Sage
Sale
Bumkins - Small Snack Bags 2 Pack

Bumkins - Small Snack Bags 2 Pack

$8.95 NZD $14.95 NZD
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Bumkins - Small Snack Bags 2 Pack $8.95 NZD $14.95 NZD
Sale
Porter Green - Urbb Reusable Bamboo Coffee Cup

Porter Green - Urbb Reusable Bamboo Coffee Cup

$9.99 NZD $37.99 NZD
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Porter Green - Urbb Reusable Bamboo Coffee Cup $9.99 NZD $37.99 NZD
Double Jumper Sweaters Mohave Blue Reptile Nigeria Giraffe
Sale
Mushie - Snack Cup

Mushie - Snack Cup

$24.95 NZD $29.95 NZD
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Mushie - Snack Cup $24.95 NZD $29.95 NZD
Pale Daffodil Soft Lilac Blush Stone Dried Thyme Cloudy Mauve Cambridge Blue Powder Blue
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$7.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $7.95 NZD $9.95 NZD
Outdoors Superman
Sale
Mushie - Finger Brush

Mushie - Finger Brush

$19.95 NZD $22.95 NZD
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Mushie - Finger Brush $19.95 NZD $22.95 NZD
Tradewinds Clay Cambridge Blue Blush
Sale
Bibado- Attachable Cutlery - CLEARANCE

Bibado- Attachable Cutlery - CLEARANCE

$8.50 NZD $22.00 NZD
Quick View

Bibado- Attachable Cutlery - CLEARANCE $8.50 NZD $22.00 NZD
Arctic Adventures Over the Rainbow Woodlands Oceans of Fun Speedy Dinos Cosmic Companions Desert Hide and Seek
Sale
Love To Dream - Sleep Suit 0.2 Tog

Love To Dream - Sleep Suit 0.2 Tog

$44.99 NZD $84.95 NZD
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Love To Dream - Sleep Suit 0.2 Tog $44.99 NZD $84.95 NZD
Grey / 12-24 Months
Sale
Zazu - Lou Voice Activated Night Light

Zazu - Lou Voice Activated Night Light

$49.95 NZD $79.95 NZD
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Zazu - Lou Voice Activated Night Light $49.95 NZD $79.95 NZD
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$49.95 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $49.95 NZD $69.95 NZD
Wildflower Rose Manuka Plum Manuka
Sale
Baby Nails - The Thumble Wearable Baby Nail File 0-6 months

Baby Nails - The Thumble Wearable Baby Nail File 0-6 months

$10.00 NZD $19.95 NZD
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Baby Nails - The Thumble Wearable Baby Nail File 0-6 months $10.00 NZD $19.95 NZD
Sold Out
NUK - Signature Silicone Soother

NUK - Signature Silicone Soother

Sold Out
Quick View
NUK - Signature Silicone Soother Sold Out
Magenta / 18-36 Months Pink Flowers / 18-36 Months
Sale
Little Difference Occasion Cards

Little Difference Occasion Cards

$4.00 NZD $7.95 NZD
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Little Difference Occasion Cards $4.00 NZD $7.95 NZD
Sold Out
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

Sold Out
Quick View
Love to Dream - Sleeping Bag 0.2 Tog Sold Out
Pink / 18-36 Months
Sale
Haakaa - Silicone Teething Ball

Haakaa - Silicone Teething Ball

$17.50 NZD $21.50 NZD
Quick View

Haakaa - Silicone Teething Ball $17.50 NZD $21.50 NZD
Blush Rust Suva Grey
Sold Out
Jack N' Jill - Biodegradable Toothbrush

Jack N' Jill - Biodegradable Toothbrush

Sold Out
Quick View
Jack N' Jill - Biodegradable Toothbrush Sold Out
Sale
Mushie - Fork and Spoon Set

Mushie - Fork and Spoon Set

$14.95 NZD $20.95 NZD
Quick View
Mushie - Fork and Spoon Set $14.95 NZD $20.95 NZD
Vanilla
Sale
Gummee Glove - Teething Ring

Gummee Glove - Teething Ring

$5.00 NZD $11.95 NZD
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Gummee Glove - Teething Ring $5.00 NZD $11.95 NZD
Sale
Haakaa - Silicone Feeding Spoon Dispensing Bottle

Haakaa - Silicone Feeding Spoon Dispensing Bottle

from $24.95 NZD $34.95 NZD
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Haakaa - Silicone Feeding Spoon Dispensing Bottle from $24.95 NZD $34.95 NZD
160ml / Grey 160ml / Peach
Sale
NUK - Nipple Shields 2 Pack

NUK - Nipple Shields 2 Pack

$14.95 NZD $17.95 NZD
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NUK - Nipple Shields 2 Pack $14.95 NZD $17.95 NZD
Blue / Small Yellow / Medium White / Large
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$39.95 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $39.95 NZD $65.99 NZD