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15% Storewide* with the code TAKE15 at checkout until Monday .Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

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Woolbabe - Summer Sleep Bags Clearance

Woolbabe - Summer Sleep Bags Clearance

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Woolbabe - Summer Sleep Bags Clearance Sold Out
Dusk Stars / 2-4 Years
Sale
Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream

Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream

$30.00 NZD $39.95 NZD
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Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream $30.00 NZD $39.95 NZD
Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$15.00 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $15.00 NZD $29.95 NZD
Duck Egg Powder Rose Sage Marigold Nude Peacock
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Tommee Tippee - New Parent Essentials Set

Tommee Tippee - New Parent Essentials Set

Sold Out
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Tommee Tippee - New Parent Essentials Set Sold Out
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$20.00 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $20.00 NZD $34.99 NZD
Natural Stone Grey Cloudy Mauve
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$25.00 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $25.00 NZD $41.95 NZD
Ralph / 0-3 Months (38-42cm) Melody / 3-6 Months (42-46cm)
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$20.00 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties $20.00 NZD $34.95 NZD
0-6 Months //10cm / Baby Blue Marle 2-3 Years // 16cm / Baby Pink Marle
Sale
Bellema Wearable Electric Breast Pump

Bellema Wearable Electric Breast Pump

$199.95 NZD $249.95 NZD
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Bellema Wearable Electric Breast Pump $199.95 NZD $249.95 NZD
Sale
A sloped and anti slip grip plate by Nuk
NUK - Plate with Lid

NUK - Plate with Lid

$10.00 NZD $22.99 NZD
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NUK - Plate with Lid $10.00 NZD $22.99 NZD
Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$24.95 NZD $29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $24.95 NZD $29.95 NZD
Pink & Orange Blue & Green
Sale
Bumkins - Small Snack Bags 2 Pack

Bumkins - Small Snack Bags 2 Pack

$9.95 NZD $14.95 NZD
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Bumkins - Small Snack Bags 2 Pack $9.95 NZD $14.95 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$11.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $11.95 NZD $24.95 NZD
Sunshine / 6-12 Months Retro Surfing / 6-12 Months
Sale
Bedhead Fleecy Beanie
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$15.00 NZD $32.95 NZD
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Bedhead - Fleecy Teddy Winter Beanie $15.00 NZD $32.95 NZD
0-3 Months / Baby Blue Marle
Sale
insulated-flip-top-1l-bottle-pink-paradise
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$52.46 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $52.46 NZD $69.95 NZD
Pink Paradise Melon Mist Pool Side Lilac Love Lime Time Bbox Deep Space
Sale
Classical Child - Silicone Dummy Size 2 (6 months+)

Classical Child - Silicone Dummy Size 2 (6 months+)

$6.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 2 (6 months+) $6.00 NZD $12.95 NZD
Blush Mustard Grey Desert Rose Nougat Vanilla White
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$6.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 1 (0-6 months) $6.00 NZD $12.95 NZD
Grey Blush Mustard Denim Blue Nougat Vanilla
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

$64.95 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat $64.95 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
Sale
Petite Eats - No Spill Silicone Snack Container

Petite Eats - No Spill Silicone Snack Container

$17.95 NZD $27.95 NZD
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Petite Eats - No Spill Silicone Snack Container $17.95 NZD $27.95 NZD
Peony/Romee Sandstone/Overcast
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$15.00 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $15.00 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months White / 18-24 months
Sale
Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

$50.00 NZD $79.99 NZD
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Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog $50.00 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Sale
Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

$50.00 NZD $79.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog $50.00 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Gummee - Molar Mallet

Gummee - Molar Mallet

$22.95 NZD
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Gummee - Molar Mallet $22.95 NZD
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
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Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
Sale
Petite Eats - Silicone Dominoes Set

Petite Eats - Silicone Dominoes Set

$25.00 NZD $42.99 NZD
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Petite Eats - Silicone Dominoes Set $25.00 NZD $42.99 NZD
Ocean Terracotta
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Petite Eats - Round Stacking Cups

Petite Eats - Round Stacking Cups

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Petite Eats - Round Stacking Cups Sold Out
Sale
Zazu - Lou Voice Activated Night Light

Zazu - Lou Voice Activated Night Light

$54.95 NZD $79.95 NZD
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Zazu - Lou Voice Activated Night Light $54.95 NZD $79.95 NZD
Sale
Brolly Sheets - Dryer Balls

Brolly Sheets - Dryer Balls

$19.95 NZD $29.95 NZD
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Brolly Sheets - Dryer Balls $19.95 NZD $29.95 NZD
Sale
Jellystone - Rainbow Stacker

Jellystone - Rainbow Stacker

$24.95 NZD $34.95 NZD
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Jellystone - Rainbow Stacker $24.95 NZD $34.95 NZD
Sale
Nuk stackable food pots are made for storing puree and leftover food to keep in the fridge or the freezer.
Nuk - Stackable Food Pots

Nuk - Stackable Food Pots

$13.95 NZD $16.95 NZD
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Nuk - Stackable Food Pots $13.95 NZD $16.95 NZD
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$15.00 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $15.00 NZD $24.95 NZD
Sale
Jack N' Jill - Biodegradable Toothbrush

Jack N' Jill - Biodegradable Toothbrush

$5.99 NZD $6.99 NZD
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Jack N' Jill - Biodegradable Toothbrush $5.99 NZD $6.99 NZD
Sale
NUK - First Choice Bottle | 300ml

NUK - First Choice Bottle | 300ml

$16.95 NZD $22.95 NZD
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NUK - First Choice Bottle | 300ml $16.95 NZD $22.95 NZD
Sale
NUK - Nipple Shields 2 Pack

NUK - Nipple Shields 2 Pack

$14.95 NZD $17.95 NZD
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NUK - Nipple Shields 2 Pack $14.95 NZD $17.95 NZD
Blue / Small Yellow / Medium White / Large
Sale
Ryco - Delux Change Mat with Pockets

Ryco - Delux Change Mat with Pockets

$25.00 NZD $29.95 NZD
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Ryco - Delux Change Mat with Pockets $25.00 NZD $29.95 NZD
Black Grey Willow
Sale
Isoki - Marlo Backpack - Ebony

Isoki - Marlo Backpack - Ebony

$103.96 NZD $129.95 NZD
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Isoki - Marlo Backpack - Ebony $103.96 NZD $129.95 NZD
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$22.95 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $22.95 NZD $26.95 NZD
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Sold Out
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

Sold Out
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Love to Dream - Sleeping Bag 0.2 Tog Sold Out
Pink / 18-36 Months
Sale
Little Unicorn - Cotton Muslin Sleep Bag

Little Unicorn - Cotton Muslin Sleep Bag

$55.00 NZD $69.95 NZD
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Little Unicorn - Cotton Muslin Sleep Bag $55.00 NZD $69.95 NZD
Tropical Leaf / Medium Dino Friends / Medium Watercolour Rose / Large Forest Friends / Medium
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$40.00 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $40.00 NZD $65.99 NZD
Sale
Fabelab - Buddy Bears Organic

Fabelab - Buddy Bears Organic

$29.95 NZD $59.95 NZD
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Fabelab - Buddy Bears Organic $29.95 NZD $59.95 NZD
Sale
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

$7.95 NZD $9.95 NZD
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Bumkins - Large Snack Sandwich Bag $7.95 NZD $9.95 NZD
Outdoors Rainbow Cacti Superman
Sale
Jellystone - Koala Teether

Jellystone - Koala Teether

$12.95 NZD $17.95 NZD
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Jellystone - Koala Teether $12.95 NZD $17.95 NZD
Sale
Mushie - Fork and Spoon Set

Mushie - Fork and Spoon Set

$14.95 NZD $20.95 NZD
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Mushie - Fork and Spoon Set $14.95 NZD $20.95 NZD
Blush Vanilla
Sale
Haakaa - Silicone Sip-N-Snack Cup (250ml)

Haakaa - Silicone Sip-N-Snack Cup (250ml)

$20.00 NZD $36.95 NZD
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Haakaa - Silicone Sip-N-Snack Cup (250ml) $20.00 NZD $36.95 NZD
Rust Grey
Sale
Jellystone - Cuddle Bunny

Jellystone - Cuddle Bunny

$19.95 NZD $27.95 NZD
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Jellystone - Cuddle Bunny $19.95 NZD $27.95 NZD
Sale
A soft book for babies to teach them shapes.
Lamaze - Shapes Book

Lamaze - Shapes Book

$29.95 NZD $39.95 NZD
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Lamaze - Shapes Book $29.95 NZD $39.95 NZD
Sale
A soft book for babies 3 months and up to learn about feelings.
Lamaze - Feelings Book

Lamaze - Feelings Book

$20.00 NZD $34.95 NZD
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Lamaze - Feelings Book $20.00 NZD $34.95 NZD