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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned. Please read our full returns/refund policy for more information. 

Sale
Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE

$55.95 NZD $69.95 NZD
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Baby Loves Sleep - Original Summer Transition Sleeping Bag - CLEARANCE $55.95 NZD $69.95 NZD
Candy Pink 6-12 months Cool Mint 6-12 months
Sale
Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

$59.99 NZD $79.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog $59.99 NZD $79.99 NZD
Peach Pink / 6-12 Months
Sale
Fabelab - Animal Rattles

Fabelab - Animal Rattles

$5.99 NZD $26.95 NZD
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Fabelab - Animal Rattles $5.99 NZD $26.95 NZD
Bear Honey
Sold Out
Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

Sold Out
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Fubbles - Big Bubble Fan Sold Out
Sale
Fuel Baby - Additional Sized Anti-Colic Teats

Fuel Baby - Additional Sized Anti-Colic Teats

$2.50 NZD $12.99 NZD
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Fuel Baby - Additional Sized Anti-Colic Teats $2.50 NZD $12.99 NZD
Haakaa - Breastfeeding Nipple Shield (30mm)

Haakaa - Breastfeeding Nipple Shield (30mm)

from $15.59 NZD
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Haakaa - Breastfeeding Nipple Shield (30mm) from $15.59 NZD
Sale
Prevents milk spilling.
Haakaa - Silicone Breast Pump Flower Stopper

Haakaa - Silicone Breast Pump Flower Stopper

$5.99 NZD $12.00 NZD
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Haakaa - Silicone Breast Pump Flower Stopper $5.99 NZD $12.00 NZD
Blue
Sale
Lasheen - Protective Mesh Facemask

Lasheen - Protective Mesh Facemask

$9.95 NZD $15.95 NZD
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Lasheen - Protective Mesh Facemask $9.95 NZD $15.95 NZD
Sale
Little Difference Occasion Cards

Little Difference Occasion Cards

$4.00 NZD $7.95 NZD
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Little Difference Occasion Cards $4.00 NZD $7.95 NZD
Sale
Reusable Unisex Facemask & Cough Catcher, Kids Size

Reusable Unisex Facemask & Cough Catcher, Kids Size

$0.95 NZD $9.99 NZD
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Reusable Unisex Facemask & Cough Catcher, Kids Size $0.95 NZD $9.99 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$9.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $9.95 NZD $24.95 NZD
Retro Surfing / 6-12 Months
Sale
Sleepytot - Adults Reusable Facemask with certified PM2.5 filter

Sleepytot - Adults Reusable Facemask with certified PM2.5 filter

$6.95 NZD $15.95 NZD
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Sleepytot - Adults Reusable Facemask with certified PM2.5 filter $6.95 NZD $15.95 NZD
Adult / Black Adult / Floral White Adult / Pink Adult / Floral Black Adult / Gold Geo Black Adult / Floral Coral Adult / Camo
Sale
A Sleepytot CD with white noise options for babies.
Sleepytot - Baby Seashores White Noise CD

Sleepytot - Baby Seashores White Noise CD

$2.00 NZD $16.95 NZD
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Sleepytot - Baby Seashores White Noise CD $2.00 NZD $16.95 NZD
Sale
Sleepytot - Childrens Reusable Facemask with certified PM2.5 filter

Sleepytot - Childrens Reusable Facemask with certified PM2.5 filter

$6.95 NZD $15.95 NZD
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Sleepytot - Childrens Reusable Facemask with certified PM2.5 filter $6.95 NZD $15.95 NZD
Sale
Sleepytot - Silicone Baby Bib - 2 Pack

Sleepytot - Silicone Baby Bib - 2 Pack

$16.95 NZD $26.95 NZD
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Sleepytot - Silicone Baby Bib - 2 Pack $16.95 NZD $26.95 NZD
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
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Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
Sale
Sleepytot - Silicone Dummy Holder Pacifier Case

Sleepytot - Silicone Dummy Holder Pacifier Case

$11.99 NZD $22.95 NZD
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Sleepytot - Silicone Dummy Holder Pacifier Case $11.99 NZD $22.95 NZD
Navy White
Sale
Sleepytot - Suction Bowl & Baby Cutlery Set

Sleepytot - Suction Bowl & Baby Cutlery Set

$12.47 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Baby Cutlery Set $12.47 NZD $24.95 NZD
Pink
Sale
Sleepytot - Suction Bowl & Silicone Spoon Set

Sleepytot - Suction Bowl & Silicone Spoon Set

$14.99 NZD $24.95 NZD
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Sleepytot - Suction Bowl & Silicone Spoon Set $14.99 NZD $24.95 NZD
Mustard / Bowl + Spoon Dusky Rose / Bowl + Spoon Sage / Bowl + Spoon Powder Blue / Bowl + Spoon
Sale
Sleepytot -Suction Bowl & Wooden Spoon Set

Sleepytot -Suction Bowl & Wooden Spoon Set

$14.99 NZD $24.95 NZD
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Sleepytot -Suction Bowl & Wooden Spoon Set $14.99 NZD $24.95 NZD
Dusty Blue Mint Pink Grey
Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package

Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package

$4.00 NZD
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Sleepytot Online Wrapped Items , Add a Card and Message and Wrap your package $4.00 NZD
Sale
Viva La Vulva - Cards

Viva La Vulva - Cards

$3.99 NZD $7.99 NZD
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Viva La Vulva - Cards $3.99 NZD $7.99 NZD
Sale
Zazu - Lou Voice Activated Night Light

Zazu - Lou Voice Activated Night Light

$49.95 NZD $79.95 NZD
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Zazu - Lou Voice Activated Night Light $49.95 NZD $79.95 NZD
Sale
Quut - Ringo Pentanque

Quut - Ringo Pentanque

$13.95 NZD $17.95 NZD
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Quut - Ringo Pentanque $13.95 NZD $17.95 NZD
Sale
Quut - Ballo Bucket

Quut - Ballo Bucket

$19.95 NZD $29.95 NZD
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Quut - Ballo Bucket $19.95 NZD $29.95 NZD
Mini / Banana Pink Mini / Banana Blue Large / Lagoon Green Large / Ocean Blue Large / Cherry Red
Sale
Quut - 3 Piece Cuppi Shovel with Ball

Quut - 3 Piece Cuppi Shovel with Ball

$14.95 NZD $18.95 NZD
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Quut - 3 Piece Cuppi Shovel with Ball $14.95 NZD $18.95 NZD
Blue Yellow
Sale
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

$19.99 NZD $26.99 NZD
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Quut - Pira Pyramid Builder $19.99 NZD $26.99 NZD
Sale
Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream

Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream

$30.00 NZD $39.95 NZD
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Sleepytot Comforter - No More Dummy Runs | Limited LARGE Cream $30.00 NZD $39.95 NZD
Sale
Bibado - Dawn the Dinosaur Teething Bundle

Bibado - Dawn the Dinosaur Teething Bundle

$31.92 NZD $39.90 NZD
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Bibado - Dawn the Dinosaur Teething Bundle $31.92 NZD $39.90 NZD
Sale
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$129.95 NZD $142.90 NZD
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Sleepytots The Ultimate Sleep Aid - Full Package Deal $129.95 NZD $142.90 NZD
White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil Light Wooden Tint / Sleep Easy Oil
Sale
Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

$31.14 NZD $51.90 NZD
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Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle $31.14 NZD $51.90 NZD
Sale
Zazu - Cody and Otto - Ocean Projector Night Light with White Noise

Zazu - Cody and Otto - Ocean Projector Night Light with White Noise

$85.99 NZD $99.99 NZD
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Zazu - Cody and Otto - Ocean Projector Night Light with White Noise $85.99 NZD $99.99 NZD
Sale
Doddl 3 Piece Cutlery, Case & Plate Bundle

Doddl 3 Piece Cutlery, Case & Plate Bundle

$68.72 NZD $85.90 NZD
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Doddl 3 Piece Cutlery, Case & Plate Bundle $68.72 NZD $85.90 NZD
Sale
Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle

Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle

$186.88 NZD $219.85 NZD
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Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle $186.88 NZD $219.85 NZD
Sold Out
Plum - Swaddle Suit 1.0 Tog

Plum - Swaddle Suit 1.0 Tog

Sold Out
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Plum - Swaddle Suit 1.0 Tog Sold Out
Small / Giraffe Blue
Sale
Sleepytot - Small Comforter | No Velcro

Sleepytot - Small Comforter | No Velcro

$10.00 NZD $29.95 NZD
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Sleepytot - Small Comforter | No Velcro $10.00 NZD $29.95 NZD
Grey Cream Pink Blue
Sale
Bedhead - CLEARANCE Baby & Toddler Bucket Hat (0-3Y)

Bedhead - CLEARANCE Baby & Toddler Bucket Hat (0-3Y)

$29.99 NZD $42.95 NZD
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Bedhead - CLEARANCE Baby & Toddler Bucket Hat (0-3Y) $29.99 NZD $42.95 NZD
Betsy / 3-6 Months (42cm) Fourbie / 3-6 Months (42cm) Bedhead Space / 3-6 Months (42cm) Sprinkles / 3-6 Months (42cm) Dani / 3-6 Months (42cm)
Sale
The Nude Alchemist - Eczema Relief 50g

The Nude Alchemist - Eczema Relief 50g

$22.95 NZD $25.95 NZD
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The Nude Alchemist - Eczema Relief 50g $22.95 NZD $25.95 NZD
Sale
The Woolbabe Mini Duvet Sleep Bag is filled with warm, temperature regulating merino. It is perfect for babies aged 0-9months.
Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

$139.00 NZD $159.00 NZD
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Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months $139.00 NZD $159.00 NZD
Glacier Dusk Tekapo Stars Pebble Moss Wilderness
Sale
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$139.00 NZD $169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $139.00 NZD $169.00 NZD
Dune / 1 Year Tekapo Stars / 1 Year Dusk Stars / 1 Year
The Full coloured Purple Solar Buddie is a refillable sunscreen applicator for kids and babies of any age. It's easy to use, no mess and perfect for outdoor fun and travel.
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

from $19.99 NZD
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Solar Buddies - One Sunscreen Applicator from $19.99 NZD
Blue Green Pink Purple Nude Black Full Pink Full Blue Full Green Red
ZenPatch-Mood-Calming-Stickers
The Natural Patch - ZenPatch Mood Calming Stickers

The Natural Patch - ZenPatch Mood Calming Stickers

from $15.95 NZD
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The Natural Patch - ZenPatch Mood Calming Stickers from $15.95 NZD
The Natural Patch - StuffyPatch Congestion Relief Patch

The Natural Patch - StuffyPatch Congestion Relief Patch

from $15.95 NZD
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The Natural Patch - StuffyPatch Congestion Relief Patch from $15.95 NZD
Sale
Ergopouch - Long Sleeve Layer 1.0 Tog

Ergopouch - Long Sleeve Layer 1.0 Tog

$39.95 NZD $44.95 NZD
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Ergopouch - Long Sleeve Layer 1.0 Tog $39.95 NZD $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 3-6 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Sale
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$34.95 NZD $39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $34.95 NZD $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
Sale
Bibado - Dawn The Dinosaur Teether

Bibado - Dawn The Dinosaur Teether

$14.99 NZD $24.95 NZD
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Bibado - Dawn The Dinosaur Teether $14.99 NZD $24.95 NZD
Brolly Sheets - Original Brolly Sheets with Wings

Brolly Sheets - Original Brolly Sheets with Wings

from $59.95 NZD
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Brolly Sheets - Original Brolly Sheets with Wings from $59.95 NZD
Blue / Single Sage Moss / Single Dusty Rose / Single Animal Kingdom / Single Space / Single Unicorn / Single Dusty Rose Unicorn / Single Hugs and Kisses / Single Botanical / King Single Dinosaurs / Single Navy / King Single White / Single
Sale
Made with organic quinoa, kumera and strawberry. Deigned for babies who are trying solid food for the first time. Part f the Petite Eats First Tastes Range.
Petite Eats - Quinoa Baby Cereal 20g

Petite Eats - Quinoa Baby Cereal 20g

$2.95 NZD $3.95 NZD
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Petite Eats - Quinoa Baby Cereal 20g $2.95 NZD $3.95 NZD