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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$15.00 NZD $29.95 NZD
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Petite Eats - Sunny Teethers 2 Pack $15.00 NZD $29.95 NZD
Duck Egg Powder Rose Sage Marigold Nude Peacock
Sale
Bumkins - Spoon & Fork Set

Bumkins - Spoon & Fork Set

$19.95 NZD $24.95 NZD
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Bumkins - Spoon & Fork Set $19.95 NZD $24.95 NZD
Blue Grey Pink
Sale
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

$29.95 NZD $34.95 NZD
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Babu - Everyday Sunscreen for Babies & Everyone $29.95 NZD $34.95 NZD
Sale
Bibado - Double Dribble Bib

Bibado - Double Dribble Bib

$10.00 NZD $19.95 NZD
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Bibado - Double Dribble Bib $10.00 NZD $19.95 NZD
Sale
Lamington- Crew Merino Socks Clearance

Lamington- Crew Merino Socks Clearance

from $15.00 NZD $19.95 NZD
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Lamington- Crew Merino Socks Clearance from $15.00 NZD $19.95 NZD
Posy / 0-3 Months Brighton / 0-3 Months Pipppa / 0-3 Months Quinn / 0-3 Months Lyla / 4-6 Years
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance

$83.96 NZD $104.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance $83.96 NZD $104.95 NZD
Sage / 3-12 Months
Bibado - Highchair Coverall Bib with Long Sleeves

Bibado - Highchair Coverall Bib with Long Sleeves

$39.95 NZD
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Bibado - Highchair Coverall Bib with Long Sleeves $39.95 NZD
Bundle Deal / Arctic Adventures Bundle Deal / Over the Rainbow Bundle Deal / Woodlands Long Sleeve / Oceans of Fun Long Sleeve / Speedy Dinos
Sale
Woolbabe - Summer Sleep Bags Clearance

Woolbabe - Summer Sleep Bags Clearance

$118.15 NZD $139.00 NZD
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Woolbabe - Summer Sleep Bags Clearance $118.15 NZD $139.00 NZD
Dusk Stars / 2-4 Years Tropical Sunshine / 2-4 Years Pebble Stripe / 2-4 Years
Sale
Classical Child - Silicone Toy Boat Set

Classical Child - Silicone Toy Boat Set

$20.00 NZD $29.95 NZD
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Classical Child - Silicone Toy Boat Set $20.00 NZD $29.95 NZD
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$30.00 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $30.00 NZD $39.95 NZD
Alice / 3-6 Months (42-46cm) Autumn Peony / 1-3 Years (50-54cm) Charliee / 3-6 Months (42-46cm) Frankie / 0-3 Months (38-42cm) Freya / 1-3 Years (50-54cm) Faith / 3-6 Months (42-46cm) Gwen / 0-3 Months (38-42cm) Pippa / 1-3 Years (50-54cm) Sammy / 0-3 Months (38-42cm)
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$25.00 NZD $42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $25.00 NZD $42.95 NZD
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

$65.00 NZD $89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog $65.00 NZD $89.95 NZD
Night Sky / 3-12 Months Berries / 3-12 Months Sage / 3-12 Months Critters / 3-12 Months Honey Bee / 8-24 Months Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
Sale
Manhattan Toy - Style & Groom Set

Manhattan Toy - Style & Groom Set

$30.00 NZD $44.95 NZD
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Manhattan Toy - Style & Groom Set $30.00 NZD $44.95 NZD
Sale
NUK - No-Mess Weaning Suction Bowls

NUK - No-Mess Weaning Suction Bowls

$15.00 NZD $22.99 NZD
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NUK - No-Mess Weaning Suction Bowls $15.00 NZD $22.99 NZD
Sale
NUK - Glow In The Dark Silicone Soothers | 0-6 Months Twin Pack

NUK - Glow In The Dark Silicone Soothers | 0-6 Months Twin Pack

$12.95 NZD $17.95 NZD
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NUK - Glow In The Dark Silicone Soothers | 0-6 Months Twin Pack $12.95 NZD $17.95 NZD
Bear Blue Mouse Pink
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$15.00 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $15.00 NZD $24.95 NZD
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$25.00 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $25.00 NZD $41.95 NZD
Thomas / 0-3 Months (38-42cm) Melody / 0-3 Months (38-42cm) Ralph / 0-3 Months (38-42cm) Gloria / 0-3 Months (38-42cm)
Sale
Crywolf - Beach Sandal

Crywolf - Beach Sandal

$37.36 NZD $49.95 NZD
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Crywolf - Beach Sandal $37.36 NZD $49.95 NZD
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$20.00 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties $20.00 NZD $34.95 NZD
0-6 Months //10cm / Baby Blue Marle 2-3 Years // 16cm / Dark Denim Marle 2-3 Years // 16cm / Navy Bootie 2-3 Years // 16cm / Baby Pink Marle
Sale
Petite Eats - Berry Blast Smoothie Mix 130g

Petite Eats - Berry Blast Smoothie Mix 130g

$22.95 NZD $29.95 NZD
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Petite Eats - Berry Blast Smoothie Mix 130g $22.95 NZD $29.95 NZD
Sale
veggie-medley-100g
Petite Eats - Veggie Medley Instant Puree Powder 100g

Petite Eats - Veggie Medley Instant Puree Powder 100g

$15.95 NZD $19.95 NZD
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Petite Eats - Veggie Medley Instant Puree Powder 100g $15.95 NZD $19.95 NZD
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

from $15.95 NZD
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The Nude Alchemist - Chest Rub from $15.95 NZD
Sale
Bellema Wearable Electric Breast Pump

Bellema Wearable Electric Breast Pump

$199.95 NZD $249.95 NZD
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Bellema Wearable Electric Breast Pump $199.95 NZD $249.95 NZD
Sale
Jack N' Jill - Biodegradable Toothbrush

Jack N' Jill - Biodegradable Toothbrush

$5.99 NZD $6.99 NZD
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Jack N' Jill - Biodegradable Toothbrush $5.99 NZD $6.99 NZD
Sale
Jack N' Jill - Teething Gel

Jack N' Jill - Teething Gel

$14.95 NZD $17.95 NZD
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Jack N' Jill - Teething Gel $14.95 NZD $17.95 NZD
Sale
NUK - Signature Silicone Soother

NUK - Signature Silicone Soother

$6.00 NZD $10.99 NZD
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NUK - Signature Silicone Soother $6.00 NZD $10.99 NZD
Baby Blue / 0-6 Months Magenta / 18-36 Months Navy / 18-36 Months Pink Flowers / 18-36 Months Blue Leaf / 18-36 Months
Sale
NUK - First Choice Bottle | 300ml

NUK - First Choice Bottle | 300ml

$16.95 NZD $22.95 NZD
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NUK - First Choice Bottle | 300ml $16.95 NZD $22.95 NZD
Sale
A sloped and anti slip grip plate by Nuk
NUK - Plate with Lid

NUK - Plate with Lid

$10.00 NZD $22.99 NZD
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NUK - Plate with Lid $10.00 NZD $22.99 NZD
Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$19.95 NZD $29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $19.95 NZD $29.95 NZD
Pink & Orange Blue & Green
Sale
Baby Loves Sleep - Summer Hands in & Out Suit

Baby Loves Sleep - Summer Hands in & Out Suit

$41.97 NZD $69.95 NZD
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Baby Loves Sleep - Summer Hands in & Out Suit $41.97 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
insulated-flip-top-1l-bottle-melon-mist
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$52.46 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $52.46 NZD $69.95 NZD
Melon Mist Pink Paradise Pool Side Lilac Love Lime Time Bbox Deep Space
Sale
Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

$18.71 NZD $24.95 NZD
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Fubbles - Big Bubble Fan $18.71 NZD $24.95 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$11.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $11.95 NZD $24.95 NZD
Sunshine / 6-12 Months Retro Surfing / 6-12 Months
Sale
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$15.00 NZD $32.95 NZD
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Bedhead - Fleecy Teddy Winter Beanie $15.00 NZD $32.95 NZD
Baby Blue Marle / 0-3 Months Dark Denim Marle / 0-3 Months Baby Pink Marle / 0-3 Months
Sale
Fabelab - Doll Bedding

Fabelab - Doll Bedding

$15.00 NZD $37.00 NZD
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Fabelab - Doll Bedding $15.00 NZD $37.00 NZD
Cloud Blue Leaf Green
Sale
Classical Child - Silicone Dummy Size 2 (6 months+)

Classical Child - Silicone Dummy Size 2 (6 months+)

$8.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 2 (6 months+) $8.00 NZD $12.95 NZD
Blush / 6 months + Mustard / 6 months + Grey / 6 months + Denim Blue / 6 months + Desert Rose / 6 months + Nougat / 6 months + Sage / 6 months + Vanilla / 6 months + White / 6 months +
Sale
NUK - Nipple Shields 2 Pack

NUK - Nipple Shields 2 Pack

$14.95 NZD $17.95 NZD
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NUK - Nipple Shields 2 Pack $14.95 NZD $17.95 NZD
Blue / Small Yellow / Medium White / Large
Sale
beet-berry-fusion-100g
Petite Eats - Beet & Berry Instant Puree Powder 100g

Petite Eats - Beet & Berry Instant Puree Powder 100g

$14.95 NZD $19.95 NZD
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Petite Eats - Beet & Berry Instant Puree Powder 100g $14.95 NZD $19.95 NZD
Sale
Ryco - Delux Change Mat with Pockets

Ryco - Delux Change Mat with Pockets

$22.95 NZD $29.95 NZD
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Ryco - Delux Change Mat with Pockets $22.95 NZD $29.95 NZD
Black Grey Willow
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$8.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 1 (0-6 months) $8.00 NZD $12.95 NZD
Blush / 0-6 months Mustard / 0-6 months Grey / 0-6 months Denim Blue / 0-6 months Desert Rose / 0-6 months Nougat / 0-6 months Sage / 0-6 months Vanilla / 0-6 months White / 0-6 months
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $14.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $14.95 NZD
Green Blue Magenta Indigo Aqua
Sale
Isoki - Marlo Backpack - Ebony

Isoki - Marlo Backpack - Ebony

$103.96 NZD $129.95 NZD
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Isoki - Marlo Backpack - Ebony $103.96 NZD $129.95 NZD
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$22.95 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $22.95 NZD $26.95 NZD
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

$64.95 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat $64.95 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
Sale
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

$59.90 NZD $79.90 NZD
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Love to Dream - Sleeping Bag 0.2 Tog $59.90 NZD $79.90 NZD
Pink / 18-36 Months
Sale
Little Unicorn - Cotton Muslin Sleep Bag

Little Unicorn - Cotton Muslin Sleep Bag

$55.96 NZD $69.95 NZD
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Little Unicorn - Cotton Muslin Sleep Bag $55.96 NZD $69.95 NZD
Tropical Leaf / Medium Forest Friends / Medium Dino Friends / Medium Watercolour Rose / Large
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$46.19 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $46.19 NZD $65.99 NZD