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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Sale
ZenPatch-Mood-Calming-Stickers
The Natural Patch - ZenPatch Mood Calming Stickers

The Natural Patch - ZenPatch Mood Calming Stickers

$17.96 NZD $23.95 NZD
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The Natural Patch - ZenPatch Mood Calming Stickers $17.96 NZD $23.95 NZD
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$10.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $10.00 NZD $25.95 NZD
Emerald Green Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $14.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $14.95 NZD
Green Blue Magenta Indigo Aqua
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

from $38.36 NZD
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Mod & Tod - 5 in 1 Multi Use Cover from $38.36 NZD
Lemon Squeezy Woodland Ewe-Topia Floral Flutter Starlit Safari Wildflowers Farm Life Earthy Sage Galaxy Quest Earth Rainbow Honey Bees Sunny Bloom Watercolour Blossom Evergreens
Sale
Bubble - Wooden Coffee Set

Bubble - Wooden Coffee Set

$29.95 NZD $34.95 NZD
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Bubble - Wooden Coffee Set $29.95 NZD $34.95 NZD
Sale
Bedhead Swim Legionnaire Beach Hat - CLEARANCE

Bedhead Swim Legionnaire Beach Hat - CLEARANCE

$25.00 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat - CLEARANCE $25.00 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Icepop / 3-6 Months (42cm) Stripe / 0-3 Months (37cm)
Sale
Grin - Kids Strawberry Natural Toothpaste 70g

Grin - Kids Strawberry Natural Toothpaste 70g

$4.95 NZD $6.95 NZD
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Grin - Kids Strawberry Natural Toothpaste 70g $4.95 NZD $6.95 NZD
Sale
The Natural Patch - MagicPatch Itch Relief Patches

The Natural Patch - MagicPatch Itch Relief Patches

$19.95 NZD $25.95 NZD
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The Natural Patch - MagicPatch Itch Relief Patches $19.95 NZD $25.95 NZD
Sale
Sleepytot - Silicone Divided Plate + Cutlery

Sleepytot - Silicone Divided Plate + Cutlery

$19.95 NZD $29.95 NZD
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Sleepytot - Silicone Divided Plate + Cutlery $19.95 NZD $29.95 NZD
Powder Blue Dusky Rose Sage Mustard
Sale
Woolbabe - Summer Sleep Bags

Woolbabe - Summer Sleep Bags

$118.15 NZD $139.00 NZD
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Woolbabe - Summer Sleep Bags $118.15 NZD $139.00 NZD
Pebble Stripe / 3-24 Months Tide Stars / 3-24 Months Dusk Stars / 3-24 Months Tekapo Stars / 3-24 Months Tropical Sunshine / 3-24 Months Midnight Stars / 2-4 Years
Sale
Lamington - Crew Merino Socks - Christmas Edition

Lamington - Crew Merino Socks - Christmas Edition

from $12.95 NZD $19.95 NZD
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Lamington - Crew Merino Socks - Christmas Edition from $12.95 NZD $19.95 NZD
Blizzard / 0-3 Months Holly / 1-2 Years
Sale
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$140.03 NZD $164.75 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $140.03 NZD $164.75 NZD
Blinky Space Blinky Silver Blinky-Milk
Sale
Zazi - Flexiflask - 1L

Zazi - Flexiflask - 1L

$49.95 NZD $59.95 NZD
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Zazi - Flexiflask - 1L $49.95 NZD $59.95 NZD
Zazi Peach Sherbet Zazi Ocean Zazi Moss
Sale
ErgoPouch - Butterfly Cardi

ErgoPouch - Butterfly Cardi

$29.95 NZD $34.95 NZD
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ErgoPouch - Butterfly Cardi $29.95 NZD $34.95 NZD
Oatmeal / 0 - 3 months Dragonflies / 0 - 3 months Daisies / 0 - 3 months Willow / 0 - 3 months
Love to Dream - Swaddle Up 1.0 Tog Original

Love to Dream - Swaddle Up 1.0 Tog Original

from $43.96 NZD
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Love to Dream - Swaddle Up 1.0 Tog Original from $43.96 NZD
LightSkyBlue / Newborn Pink / Newborn Grey / Newborn Dusty Blue / Newborn Olive / Newborn Eclipse Pink / Newborn Organic Cream / Newborn
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

from $15.16 NZD
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Lamington- Crew Merino Socks from $15.16 NZD
Beau / 0-3 Months Baby Berry / 0-3 Months Plum / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Candy / 0-3 Months Ted / 0-3 Months Baby Fox / 0-3 Months Brighton / 0-3 Months Pipppa / 0-3 Months Quinn / 0-3 Months Kettle / 2-4 Years Pearl / 3-9 Months Kaa / 0-3 Months Lyla / 2-4 Years Cactus / 0-3 Months Coal / 0-3 Months
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

from $15.96 NZD
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Lamington - Knee High Merino Socks from $15.96 NZD
Snowflake / Prem Jemima / 0-3 Months Gracee / 0-3 Months Truffle / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Peanut / 0-3 Months Rocky / 0-3 Months Hundreds & Thousands / 4-6 Years Pine / 1-2 Years Scooter / 0-3 Months
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

from $37.46 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog from $37.46 NZD
Night Sky / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Grey Marle / 0-3 Months Critters / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Green Willow / 0-3 Months Dragonflies / 0-3 Months Sweet Orchard / 0-3 Months Sunny / 0-3 Months Blue Ocean / 6-12 Months Oatmeal Marle / 0-3 Months
ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

ErgoPouch - Cocoon Swaddle Bag 1.0 Tog

from $44.96 NZD
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ErgoPouch - Cocoon Swaddle Bag 1.0 Tog from $44.96 NZD
Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Oatmeal Marle / 0-3 Months Sunny / 3-6 Months
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

from $67.46 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog from $67.46 NZD
Night Sky / 3-12 Months Berries / 3-12 Months Sage / 3-12 Months Critters / 3-12 Months Honey Bee / 8-24 Months Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
Sale
The Natural Patch - StuffyPatch Congestion Relief Patch

The Natural Patch - StuffyPatch Congestion Relief Patch

$19.95 NZD $25.95 NZD
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The Natural Patch - StuffyPatch Congestion Relief Patch $19.95 NZD $25.95 NZD
Sale
Quut - Cana Can Watering Can

Quut - Cana Can Watering Can

$22.46 NZD $29.95 NZD
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Quut - Cana Can Watering Can $22.46 NZD $29.95 NZD
Small (0.5L) / Banana Pink Small (0.5L) / Banana Blue Large (1L) / Ocean Blue Large (1L) / Cherry
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

from $26.36 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) from $26.36 NZD
Denim Ruffle / 0-3 Months (37cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Chambray / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm) Blush Kitty / 3-6 Months (42cm)
Sale
Baby Loves Sleep - Summer Hands in & Out Suit

Baby Loves Sleep - Summer Hands in & Out Suit

$34.97 NZD $69.95 NZD
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Baby Loves Sleep - Summer Hands in & Out Suit $34.97 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
Viva La Vulva - Perineal Power Soothing Postpartum Ice Pack

Viva La Vulva - Perineal Power Soothing Postpartum Ice Pack

$32.95 NZD $39.95 NZD
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Viva La Vulva - Perineal Power Soothing Postpartum Ice Pack $32.95 NZD $39.95 NZD
Sale
Skip Hop - Zoo Lunch Bag

Skip Hop - Zoo Lunch Bag

$19.90 NZD $29.90 NZD
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Skip Hop - Zoo Lunch Bag $19.90 NZD $29.90 NZD
Butterfly SlateBlue Dog Blue Giraffe Sienna
Sale
Skip Hop - Smart Serve Plate & Bowl

Skip Hop - Smart Serve Plate & Bowl

$16.14 NZD $26.90 NZD
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Skip Hop - Smart Serve Plate & Bowl $16.14 NZD $26.90 NZD
Frigg - Fairytale Silicone Pacifier Twin Pack

Frigg - Fairytale Silicone Pacifier Twin Pack

from $18.95 NZD
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Frigg - Fairytale Silicone Pacifier Twin Pack from $18.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
mushroom-teether-chimney-red
Mombella - Soothing Mushroom Teether

Mombella - Soothing Mushroom Teether

from $7.99 NZD
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Mombella - Soothing Mushroom Teether from $7.99 NZD
Green Iron Green Red Pink Blue Orange Yellow
Sale
Oricom - Infrared Forehead Thermometer

Oricom - Infrared Forehead Thermometer

$59.95 NZD $69.96 NZD
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Oricom - Infrared Forehead Thermometer $59.95 NZD $69.96 NZD
Sale
Petite Eats - Mini Cups Set of 2

Petite Eats - Mini Cups Set of 2

$20.00 NZD $29.95 NZD
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Petite Eats - Mini Cups Set of 2 $20.00 NZD $29.95 NZD
Dusty Coral Charcoal
Sale
Petite Eats - Large Smoothie Cups

Petite Eats - Large Smoothie Cups

$25.00 NZD $34.95 NZD
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Petite Eats - Large Smoothie Cups $25.00 NZD $34.95 NZD
Sandstone/Overcast Dawson/Cloud Peony/Romee
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$25.00 NZD $42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $25.00 NZD $42.95 NZD
0-3 Months (38-42cm) / Sydney 3-6 Months (42-46cm) / Frances Flax
Sale
Little Unicorn - Outdoor Picnic Blanket

Little Unicorn - Outdoor Picnic Blanket

from $95.96 NZD $119.95 NZD
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Little Unicorn - Outdoor Picnic Blanket from $95.96 NZD $119.95 NZD
5' x 7' (1.52m x 2.13m) / Navy Plaid 5' x 7' (1.52m x 2.13m) / Tropical Leaf
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$18.99 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $18.99 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months White / 18-24 months
Sale
Little Unicorn - Hooded Towel and Wash Cloth Set

Little Unicorn - Hooded Towel and Wash Cloth Set

$30.00 NZD $59.95 NZD
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Little Unicorn - Hooded Towel and Wash Cloth Set $30.00 NZD $59.95 NZD
Tropical Leaf Dino Friends
Sale
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

$16.99 NZD $26.99 NZD
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Quut - Pira Pyramid Builder $16.99 NZD $26.99 NZD
Moose - Warm-Ease Anti-Colic Heated Baby Belt

Moose - Warm-Ease Anti-Colic Heated Baby Belt

from $29.95 NZD
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Moose - Warm-Ease Anti-Colic Heated Baby Belt from $29.95 NZD
Sale
Baby Beats - Heartbeat Animals with Soundbox Recorder

Baby Beats - Heartbeat Animals with Soundbox Recorder

$67.95 NZD $79.95 NZD
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Baby Beats - Heartbeat Animals with Soundbox Recorder $67.95 NZD $79.95 NZD
Giraffe / Blue Bow-Tie & Pink Tutu Lamb / Blue Bow-Tie & Pink Tutu Lion / Blue Bow-Tie & Pink Tutu
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$10.00 NZD $22.95 NZD
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Gummee - Molar Mallet $10.00 NZD $22.95 NZD
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$15.00 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $15.00 NZD $24.95 NZD
Pink and Grey Mint and Grey Mint and Blue
Sale
Beetl - Baby Cream

Beetl - Baby Cream

$42.95 NZD $49.95 NZD
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Beetl - Baby Cream $42.95 NZD $49.95 NZD
Sale
Charlie Banana - Swim Jumpsuit

Charlie Banana - Swim Jumpsuit

$19.99 NZD $44.99 NZD
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Charlie Banana - Swim Jumpsuit $19.99 NZD $44.99 NZD
Blue / 6-12 Months Pink / 6-12 Months
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$11.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $11.95 NZD $24.95 NZD
Sunshine / 6-12 Months Retro Surfing / 6-12 Months
Sale
Bibado - Highchair Coverall Bib with Short Sleeves

Bibado - Highchair Coverall Bib with Short Sleeves

$25.96 NZD $39.95 NZD
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Bibado - Highchair Coverall Bib with Short Sleeves $25.96 NZD $39.95 NZD
Short Sleeve / Woodlands Short Sleeve / Cosmic Companions Short Sleeve / Desert Hide and Seek
ErgoPouch - Sheeting Sleep Bag 0.3 Tog

ErgoPouch - Sheeting Sleep Bag 0.3 Tog

from $52.46 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog from $52.46 NZD
Night Sky / 3-12 Months Sage / 3-12 Months Berries / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Blue Ocean / 8-24 Months Sunny / 8-24 Months Critters / 8-24 Months Honey Bee / 8-24 Months
Love To Dream - Sleep Suit 0.2 Tog

Love To Dream - Sleep Suit 0.2 Tog

from $58.80 NZD
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Love To Dream - Sleep Suit 0.2 Tog from $58.80 NZD
Grey / 12-24 Months
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

from $65.21 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog from $65.21 NZD
Berries / 3-12 Months Night Sky / 8-24 Months Sage / 8-24 Months Fruit Salad / 3-12 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months Blue Ocean / 8-24 Months Honey Bee / 8-24 Months Critters / 2-4 Years