EASTER SALE | TAKE 15% OFF WITH THE CODE EASTER15| T&C's APPLY

Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

Search Login
0 Cart
Search Login
0 Cart
Search
0 Cart

Search our shop

Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Sale
Petite Eats - Sunny Teethers 2 Pack

Petite Eats - Sunny Teethers 2 Pack

$15.00 NZD $29.95 NZD
Quick View
Petite Eats - Sunny Teethers 2 Pack $15.00 NZD $29.95 NZD
Duck Egg Powder Rose Sage Marigold Nude Peacock
Sale
Bumkins - Spoon & Fork Set

Bumkins - Spoon & Fork Set

$19.95 NZD $24.95 NZD
Quick View
Bumkins - Spoon & Fork Set $19.95 NZD $24.95 NZD
Blue Grey Pink
Sale
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

$29.95 NZD $34.95 NZD
Quick View

Babu - Everyday Sunscreen for Babies & Everyone $29.95 NZD $34.95 NZD
Sale
Bibado - Double Dribble Bib

Bibado - Double Dribble Bib

$10.00 NZD $19.95 NZD
Quick View

Bibado - Double Dribble Bib $10.00 NZD $19.95 NZD
Sale
Lamington- Crew Merino Socks Clearance

Lamington- Crew Merino Socks Clearance

from $15.00 NZD $19.95 NZD
Quick View
Lamington- Crew Merino Socks Clearance from $15.00 NZD $19.95 NZD
Posy / 0-3 Months Brighton / 0-3 Months Pipppa / 0-3 Months Quinn / 0-3 Months Lyla / 4-6 Years
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance

$83.96 NZD $104.95 NZD
Quick View
Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance $83.96 NZD $104.95 NZD
Sage / 3-12 Months
Bibado - Highchair Coverall Bib with Long Sleeves

Bibado - Highchair Coverall Bib with Long Sleeves

$39.95 NZD
Quick View

Bibado - Highchair Coverall Bib with Long Sleeves $39.95 NZD
Bundle Deal / Arctic Adventures Bundle Deal / Over the Rainbow Bundle Deal / Woodlands Long Sleeve / Oceans of Fun Long Sleeve / Speedy Dinos
Sale
Woolbabe - Summer Sleep Bags Clearance

Woolbabe - Summer Sleep Bags Clearance

$118.15 NZD $139.00 NZD
Quick View

Woolbabe - Summer Sleep Bags Clearance $118.15 NZD $139.00 NZD
Dusk Stars / 2-4 Years Tropical Sunshine / 2-4 Years Pebble Stripe / 2-4 Years
Sale
Classical Child - Silicone Toy Boat Set

Classical Child - Silicone Toy Boat Set

$20.00 NZD $29.95 NZD
Quick View
Classical Child - Silicone Toy Boat Set $20.00 NZD $29.95 NZD
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$30.00 NZD $39.95 NZD
Quick View

Bedhead Heritage - Reversible Sun Bonnet $30.00 NZD $39.95 NZD
Alice / 3-6 Months (42-46cm) Autumn Peony / 1-3 Years (50-54cm) Charliee / 3-6 Months (42-46cm) Frankie / 0-3 Months (38-42cm) Freya / 1-3 Years (50-54cm) Faith / 3-6 Months (42-46cm) Gwen / 0-3 Months (38-42cm) Pippa / 1-3 Years (50-54cm) Sammy / 0-3 Months (38-42cm)
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$25.00 NZD $42.95 NZD
Quick View
Bedhead Heritage - Baby & Toddler Reversible Flap Hat $25.00 NZD $42.95 NZD
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

$65.00 NZD $89.95 NZD
Quick View

ErgoPouch - Sleep Suit and Bag 1.0 Tog $65.00 NZD $89.95 NZD
Night Sky / 3-12 Months Berries / 3-12 Months Sage / 3-12 Months Critters / 3-12 Months Honey Bee / 8-24 Months Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
Sale
Manhattan Toy - Style & Groom Set

Manhattan Toy - Style & Groom Set

$30.00 NZD $44.95 NZD
Quick View
Manhattan Toy - Style & Groom Set $30.00 NZD $44.95 NZD
Sale
NUK - No-Mess Weaning Suction Bowls

NUK - No-Mess Weaning Suction Bowls

$15.00 NZD $22.99 NZD
Quick View
NUK - No-Mess Weaning Suction Bowls $15.00 NZD $22.99 NZD
Sale
NUK - Glow In The Dark Silicone Soothers | 0-6 Months Twin Pack

NUK - Glow In The Dark Silicone Soothers | 0-6 Months Twin Pack

$12.95 NZD $17.95 NZD
Quick View
NUK - Glow In The Dark Silicone Soothers | 0-6 Months Twin Pack $12.95 NZD $17.95 NZD
Bear Blue Mouse Pink
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$15.00 NZD $24.95 NZD
Quick View
Boon - Suction Base Catch Plate $15.00 NZD $24.95 NZD
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$25.00 NZD $41.95 NZD
Quick View

Bedhead - Reversible Winter Bonnet $25.00 NZD $41.95 NZD
Thomas / 0-3 Months (38-42cm) Melody / 0-3 Months (38-42cm) Ralph / 0-3 Months (38-42cm) Gloria / 0-3 Months (38-42cm)
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$20.00 NZD $34.95 NZD
Quick View

Bedhead - Fleecy Winter Booties $20.00 NZD $34.95 NZD
0-6 Months //10cm / Baby Blue Marle 2-3 Years // 16cm / Dark Denim Marle 2-3 Years // 16cm / Navy Bootie 2-3 Years // 16cm / Baby Pink Marle
Sale
Petite Eats - Berry Blast Smoothie Mix 130g

Petite Eats - Berry Blast Smoothie Mix 130g

$22.95 NZD $29.95 NZD
Quick View
Petite Eats - Berry Blast Smoothie Mix 130g $22.95 NZD $29.95 NZD
Sale
veggie-medley-100g
Petite Eats - Veggie Medley Instant Puree Powder 100g

Petite Eats - Veggie Medley Instant Puree Powder 100g

$15.95 NZD $19.95 NZD
Quick View
Petite Eats - Veggie Medley Instant Puree Powder 100g $15.95 NZD $19.95 NZD
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

from $15.95 NZD
Quick View
The Nude Alchemist - Chest Rub from $15.95 NZD
Sale
Bellema Wearable Electric Breast Pump

Bellema Wearable Electric Breast Pump

$199.95 NZD $249.95 NZD
Quick View
Bellema Wearable Electric Breast Pump $199.95 NZD $249.95 NZD
Sale
Jack N' Jill - Biodegradable Toothbrush

Jack N' Jill - Biodegradable Toothbrush

$5.99 NZD $6.99 NZD
Quick View
Jack N' Jill - Biodegradable Toothbrush $5.99 NZD $6.99 NZD
Sold Out
Jack N' Jill - Teething Gel

Jack N' Jill - Teething Gel

Sold Out
Quick View
Jack N' Jill - Teething Gel Sold Out
Sale
NUK - Signature Silicone Soother

NUK - Signature Silicone Soother

$6.00 NZD $10.99 NZD
Quick View
NUK - Signature Silicone Soother $6.00 NZD $10.99 NZD
Baby Blue / 0-6 Months Magenta / 18-36 Months Navy / 18-36 Months Pink Flowers / 18-36 Months Blue Leaf / 18-36 Months
Sale
NUK - First Choice Bottle | 300ml

NUK - First Choice Bottle | 300ml

$16.95 NZD $22.95 NZD
Quick View
NUK - First Choice Bottle | 300ml $16.95 NZD $22.95 NZD
Sale
A sloped and anti slip grip plate by Nuk
NUK - Plate with Lid

NUK - Plate with Lid

$10.00 NZD $22.99 NZD
Quick View
NUK - Plate with Lid $10.00 NZD $22.99 NZD
Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$19.95 NZD $29.95 NZD
Quick View
Cherub Baby - On The Go Food Pouches LARGE 10 Pack $19.95 NZD $29.95 NZD
Pink & Orange Blue & Green
Sale
Baby Loves Sleep - Summer Hands in & Out Suit

Baby Loves Sleep - Summer Hands in & Out Suit

$41.97 NZD $69.95 NZD
Quick View

Baby Loves Sleep - Summer Hands in & Out Suit $41.97 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
insulated-flip-top-1l-bottle-melon-mist
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$52.46 NZD $69.95 NZD
Quick View
B.Box - Insulated Flip Top 1 Litre Bottle $52.46 NZD $69.95 NZD
Melon Mist Pink Paradise Pool Side Lilac Love Lime Time Bbox Deep Space
Sale
Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

$18.71 NZD $24.95 NZD
Quick View
Fubbles - Big Bubble Fan $18.71 NZD $24.95 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$11.95 NZD $24.95 NZD
Quick View
Sassy Pants Rash Vest $11.95 NZD $24.95 NZD
Sunshine / 6-12 Months Retro Surfing / 6-12 Months
Sale
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$15.00 NZD $32.95 NZD
Quick View
Bedhead - Fleecy Teddy Winter Beanie $15.00 NZD $32.95 NZD
Baby Blue Marle / 0-3 Months Dark Denim Marle / 0-3 Months Baby Pink Marle / 0-3 Months
Sale
Fabelab - Doll Bedding

Fabelab - Doll Bedding

$15.00 NZD $37.00 NZD
Quick View
Fabelab - Doll Bedding $15.00 NZD $37.00 NZD
Cloud Blue Leaf Green
Sale
Classical Child - Silicone Dummy Size 2 (6 months+)

Classical Child - Silicone Dummy Size 2 (6 months+)

$8.00 NZD $12.95 NZD
Quick View
Classical Child - Silicone Dummy Size 2 (6 months+) $8.00 NZD $12.95 NZD
Blush / 6 months + Mustard / 6 months + Grey / 6 months + Denim Blue / 6 months + Desert Rose / 6 months + Nougat / 6 months + Sage / 6 months + Vanilla / 6 months + White / 6 months +
Sale
NUK - Nipple Shields 2 Pack

NUK - Nipple Shields 2 Pack

$14.95 NZD $17.95 NZD
Quick View

NUK - Nipple Shields 2 Pack $14.95 NZD $17.95 NZD
Blue / Small Yellow / Medium White / Large
Sale
beet-berry-fusion-100g
Petite Eats - Beet & Berry Instant Puree Powder 100g

Petite Eats - Beet & Berry Instant Puree Powder 100g

$14.95 NZD $19.95 NZD
Quick View
Petite Eats - Beet & Berry Instant Puree Powder 100g $14.95 NZD $19.95 NZD
Sale
Ryco - Delux Change Mat with Pockets

Ryco - Delux Change Mat with Pockets

$22.95 NZD $29.95 NZD
Quick View
Ryco - Delux Change Mat with Pockets $22.95 NZD $29.95 NZD
Black Grey Willow
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$8.00 NZD $12.95 NZD
Quick View
Classical Child - Silicone Dummy Size 1 (0-6 months) $8.00 NZD $12.95 NZD
Blush / 0-6 months Mustard / 0-6 months Grey / 0-6 months Denim Blue / 0-6 months Desert Rose / 0-6 months Nougat / 0-6 months Sage / 0-6 months Vanilla / 0-6 months White / 0-6 months
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $14.95 NZD
Quick View

Doddl - Toddler Spoon and Fork Cutlery Set from $14.95 NZD
Green Blue Magenta Indigo Aqua
Sale
Isoki - Marlo Backpack - Ebony

Isoki - Marlo Backpack - Ebony

$103.96 NZD $129.95 NZD
Quick View
Isoki - Marlo Backpack - Ebony $103.96 NZD $129.95 NZD
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$22.95 NZD $26.95 NZD
Quick View
Matchstick Monkey - Animal Teether $22.95 NZD $26.95 NZD
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$15.00 NZD $29.95 NZD
Quick View

Doddl - Baby Cutlery Set & Case $15.00 NZD $29.95 NZD
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

$64.95 NZD $89.95 NZD
Quick View

Brolly Sheets - Waterproof Raincoat $64.95 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
Sale
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

$59.90 NZD $79.90 NZD
Quick View
Love to Dream - Sleeping Bag 0.2 Tog $59.90 NZD $79.90 NZD
Pink / 18-36 Months
Sale
Little Unicorn - Cotton Muslin Sleep Bag

Little Unicorn - Cotton Muslin Sleep Bag

$55.96 NZD $69.95 NZD
Quick View

Little Unicorn - Cotton Muslin Sleep Bag $55.96 NZD $69.95 NZD
Tropical Leaf / Medium Forest Friends / Medium Dino Friends / Medium Watercolour Rose / Large
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$46.19 NZD $65.99 NZD
Quick View
Little Unicorn - Cotton Muslin Sleep Romper $46.19 NZD $65.99 NZD
Sale
Lamington - Knee High Merino Socks Clearance

Lamington - Knee High Merino Socks Clearance

from $15.00 NZD $19.95 NZD
Quick View
Lamington - Knee High Merino Socks Clearance from $15.00 NZD $19.95 NZD
0-3 Months / Peanut 0-3 Months / Scooter 4-6 Years / Rocky 4-6 Years / Hundreds & Thousands