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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$21.95 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $21.95 NZD $41.95 NZD
Thomas / 0-3 Months (38-42cm) Melody / 0-3 Months (38-42cm) Ralph / 0-3 Months (38-42cm) Gloria / 0-3 Months (38-42cm)
Sale
Crywolf - Beach Sandal

Crywolf - Beach Sandal

$37.36 NZD $49.95 NZD
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Crywolf - Beach Sandal $37.36 NZD $49.95 NZD
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$20.00 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties $20.00 NZD $34.95 NZD
0-6 Months //10cm / Navy Bootie 0-6 Months //10cm / Baby Blue Marle 2-3 Years // 16cm / Dark Denim Marle 2-3 Years // 16cm / Baby Pink Marle
Sale
hydrate-350ml-body-lotion
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

$18.36 NZD $22.95 NZD
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B.Box Body - Hydrate Body Lotion | 350ml $18.36 NZD $22.95 NZD
Sale
protect-100ml-nappy-and-barrier-cream
B.Box Body - Protect Nappy and Barrier Cream | 100ml

B.Box Body - Protect Nappy and Barrier Cream | 100ml

$18.36 NZD $22.95 NZD
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B.Box Body - Protect Nappy and Barrier Cream | 100ml $18.36 NZD $22.95 NZD
Sale
Petite Eats - Berry Blast Smoothie Mix 130g

Petite Eats - Berry Blast Smoothie Mix 130g

$22.95 NZD $29.95 NZD
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Petite Eats - Berry Blast Smoothie Mix 130g $22.95 NZD $29.95 NZD
Sold Out
chocolicious-super-smoothie
Petite Eats - Chocolicious Superfood Smoothie Mix 130g

Petite Eats - Chocolicious Superfood Smoothie Mix 130g

Sold Out
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Petite Eats - Chocolicious Superfood Smoothie Mix 130g Sold Out
Sold Out
Petite Eats - Power Packed Meal Blend 130g

Petite Eats - Power Packed Meal Blend 130g

Sold Out
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Petite Eats - Power Packed Meal Blend 130g Sold Out
Sale
beet-berry-fusion-100g
Petite Eats - Beet & Berry Instant Puree Powder 100g

Petite Eats - Beet & Berry Instant Puree Powder 100g

$15.95 NZD $19.95 NZD
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Petite Eats - Beet & Berry Instant Puree Powder 100g $15.95 NZD $19.95 NZD
Sale
veggie-medley-100g
Petite Eats - Veggie Medley Instant Puree Powder 100g

Petite Eats - Veggie Medley Instant Puree Powder 100g

$15.95 NZD $19.95 NZD
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Petite Eats - Veggie Medley Instant Puree Powder 100g $15.95 NZD $19.95 NZD
Sale
nourish-150ml-body-and-bath-oil-eczema
B.Box Body - Nourish Body and Bath Oil | 150ml

B.Box Body - Nourish Body and Bath Oil | 150ml

$18.36 NZD $22.95 NZD
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B.Box Body - Nourish Body and Bath Oil | 150ml $18.36 NZD $22.95 NZD
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

from $15.95 NZD
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The Nude Alchemist - Chest Rub from $15.95 NZD
Sale
Bellema Wearable Electric Breast Pump

Bellema Wearable Electric Breast Pump

$199.95 NZD $249.95 NZD
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Bellema Wearable Electric Breast Pump $199.95 NZD $249.95 NZD
Sale
Bibado - Double Dribble Bib

Bibado - Double Dribble Bib

$10.00 NZD $19.95 NZD
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Bibado - Double Dribble Bib $10.00 NZD $19.95 NZD
Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$19.95 NZD $29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $19.95 NZD $29.95 NZD
Pink & Orange Blue & Green
Sale
Baby Loves Sleep - Summer Hands in & Out Suit

Baby Loves Sleep - Summer Hands in & Out Suit

$41.97 NZD $69.95 NZD
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Baby Loves Sleep - Summer Hands in & Out Suit $41.97 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
insulated-flip-top-1l-bottle-melon-mist
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$52.46 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $52.46 NZD $69.95 NZD
Melon Mist Pink Paradise Pool Side Lilac Love Lime Time Bbox Deep Space
Sale
Woolbabe - Summer Sleep Bags Clearance

Woolbabe - Summer Sleep Bags Clearance

$118.15 NZD $139.00 NZD
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Woolbabe - Summer Sleep Bags Clearance $118.15 NZD $139.00 NZD
Dusk Stars / 3-24 Months Tropical Sunshine / 3-24 Months Pebble Stripe / 2-4 Years Tide Stars / 3-24 Months
Sale
Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

$18.71 NZD $24.95 NZD
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Fubbles - Big Bubble Fan $18.71 NZD $24.95 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$11.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $11.95 NZD $24.95 NZD
Sunshine / 6-12 Months Retro Surfing / 6-12 Months
Sale
Charlie Banana - Swim Jumpsuit

Charlie Banana - Swim Jumpsuit

$19.99 NZD $44.99 NZD
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Charlie Banana - Swim Jumpsuit $19.99 NZD $44.99 NZD
Blue / 6-12 Months Pink / 6-12 Months
Sale
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$14.95 NZD $32.95 NZD
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Bedhead - Fleecy Teddy Winter Beanie $14.95 NZD $32.95 NZD
Baby Blue Marle / 0-3 months Dark Denim Marle / 0-3 months Baby Pink Marle / 0-3 months
Sale
Fabelab - Doll Bedding

Fabelab - Doll Bedding

$15.00 NZD $37.00 NZD
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Fabelab - Doll Bedding $15.00 NZD $37.00 NZD
Cloud Blue Leaf Green
Sale
Classical Child - Silicone Dummy Size 2 (6 months+)

Classical Child - Silicone Dummy Size 2 (6 months+)

$8.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 2 (6 months+) $8.00 NZD $12.95 NZD
Blush / 6 months + Mustard / 6 months + Grey / 6 months + Denim Blue / 6 months + Desert Rose / 6 months + Nougat / 6 months + Sage / 6 months + Vanilla / 6 months + White / 6 months +
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$8.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 1 (0-6 months) $8.00 NZD $12.95 NZD
Blush / 0-6 months Mustard / 0-6 months Grey / 0-6 months Denim Blue / 0-6 months Desert Rose / 0-6 months Nougat / 0-6 months Sage / 0-6 months Vanilla / 0-6 months White / 0-6 months
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $14.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $14.95 NZD
Green Blue Magenta Indigo Aqua
Sale
Isoki - Marlo Backpack - Ebony

Isoki - Marlo Backpack - Ebony

$103.96 NZD $129.95 NZD
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Isoki - Marlo Backpack - Ebony $103.96 NZD $129.95 NZD
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$22.95 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $22.95 NZD $26.95 NZD
Sale
Doddl - Baby Cutlery Set & Case

Doddl - Baby Cutlery Set & Case

$14.97 NZD $29.95 NZD
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Doddl - Baby Cutlery Set & Case $14.97 NZD $29.95 NZD
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

$64.95 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat $64.95 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
Sale
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

$59.90 NZD $79.90 NZD
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Love to Dream - Sleeping Bag 0.2 Tog $59.90 NZD $79.90 NZD
Pink / 18-36 Months
Sale
Little Unicorn - Cotton Muslin Sleep Bag

Little Unicorn - Cotton Muslin Sleep Bag

$55.96 NZD $69.95 NZD
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Little Unicorn - Cotton Muslin Sleep Bag $55.96 NZD $69.95 NZD
Tropical Leaf / Medium Forest Friends / Medium Dino Friends / Medium Watercolour Rose / Large
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$46.19 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $46.19 NZD $65.99 NZD
Sale
Lamington- Crew Merino Socks Clearance

Lamington- Crew Merino Socks Clearance

from $15.96 NZD $19.95 NZD
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Lamington- Crew Merino Socks Clearance from $15.96 NZD $19.95 NZD
Pipppa / 0-3 Months Brighton / 0-3 Months Quinn / 0-3 Months Lyla / 4-6 Years
Sale
Lamington - Knee High Merino Socks Clearance

Lamington - Knee High Merino Socks Clearance

from $15.96 NZD $19.95 NZD
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Lamington - Knee High Merino Socks Clearance from $15.96 NZD $19.95 NZD
0-3 Months / Peanut 0-3 Months / Scooter 4-6 Years / Rocky 4-6 Years / Hundreds & Thousands
Sale
Classical Child - Silicone Tea Set

Classical Child - Silicone Tea Set

$69.95 NZD $89.95 NZD
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Classical Child - Silicone Tea Set $69.95 NZD $89.95 NZD
Sale
Classical Child - Mushroom Toy Set

Classical Child - Mushroom Toy Set

$44.95 NZD $59.95 NZD
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Classical Child - Mushroom Toy Set $44.95 NZD $59.95 NZD
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance

$83.96 NZD $104.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance $83.96 NZD $104.95 NZD
Sage / 3-12 Months
Sale
Fabelab - Buddy Bears Organic

Fabelab - Buddy Bears Organic

$30.00 NZD $58.00 NZD
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Fabelab - Buddy Bears Organic $30.00 NZD $58.00 NZD
Bunny LightGray Unicorn Ivory Fox Clay
Sale
Fabelab - Animal Rattles

Fabelab - Animal Rattles

$13.95 NZD $26.95 NZD
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Fabelab - Animal Rattles $13.95 NZD $26.95 NZD
Bear Honey Unicorn Natural Cat Foggy Bunny Icy Grey Bear Ochre Bunny Mauve
Sale
Whisbear - E-zzy The Sloth 3 In 1 Baby Monitor

Whisbear - E-zzy The Sloth 3 In 1 Baby Monitor

$99.00 NZD $180.00 NZD
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Whisbear - E-zzy The Sloth 3 In 1 Baby Monitor $99.00 NZD $180.00 NZD
Sale
Whisbear -Portable Humming Soother

Whisbear -Portable Humming Soother

$25.00 NZD $51.95 NZD
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Whisbear -Portable Humming Soother $25.00 NZD $51.95 NZD
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$15.00 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $15.00 NZD $24.95 NZD
Pink and Grey Mint and Grey Mint and Blue
Bumkins - Large Snack Sandwich Bag

Bumkins - Large Snack Sandwich Bag

from $7.95 NZD
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Bumkins - Large Snack Sandwich Bag from $7.95 NZD
Outdoors Rainbow Cacti Sea Friends Watercolour Superman
Sale
Viva La Vulva - Boob Balm

Viva La Vulva - Boob Balm

$29.95 NZD $39.95 NZD
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Viva La Vulva - Boob Balm $29.95 NZD $39.95 NZD
Sale
Jellystone - Koala Teether

Jellystone - Koala Teether

$12.95 NZD $17.95 NZD
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Jellystone - Koala Teether $12.95 NZD $17.95 NZD
Blush Soft Grey Deep Grey
Sale
Sleepytot Comforter - No More Dummy Runs (Limited Large Cream - ORIGINAL PACKAGING)

Sleepytot Comforter - No More Dummy Runs (Limited Large Cream - ORIGINAL PACKAGING)

$27.96 NZD $39.95 NZD
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Sleepytot Comforter - No More Dummy Runs (Limited Large Cream - ORIGINAL PACKAGING) $27.96 NZD $39.95 NZD
Sale
Petite Eats - Silicone Baby Cutlery, Fork & Spoon Set

Petite Eats - Silicone Baby Cutlery, Fork & Spoon Set

$15.00 NZD $21.95 NZD
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Petite Eats - Silicone Baby Cutlery, Fork & Spoon Set $15.00 NZD $21.95 NZD