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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Sale

No discounted or sale items can be returned for refund, only a credit. Please read our full returns/refund policy for more information. 

Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$22.95 NZD $29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $22.95 NZD $29.95 NZD
Pink & Orange Blue & Green
Doddl - Toddler Spoon and Fork Cutlery Set

Doddl - Toddler Spoon and Fork Cutlery Set

from $14.95 NZD
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Doddl - Toddler Spoon and Fork Cutlery Set from $14.95 NZD
Green Blue Magenta Indigo Aqua
Sale
ZenPatch-Mood-Calming-Stickers
The Natural Patch - ZenPatch Mood Calming Stickers

The Natural Patch - ZenPatch Mood Calming Stickers

$17.96 NZD $23.95 NZD
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The Natural Patch - ZenPatch Mood Calming Stickers $17.96 NZD $23.95 NZD
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$19.99 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $19.99 NZD $34.99 NZD
Stone Grey Natural Cloudy Mauve
3.5TogSeepSuitBagDaises
Ergopouch - Sleep Suit Bag 2.5 Tog

Ergopouch - Sleep Suit Bag 2.5 Tog

from $83.96 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog from $83.96 NZD
Berries / 3-12 Months Night Sky / 8-24 Months Doggos / 3-12 Months Picnic / 8-24 Months Party / 8-24 Months Dragonflies / 8-24 Months Pink Daisies / 8-24 Months Willow / 8-24 Months
Ergopouch - Sleep Suit Bag 3.5 Tog

Ergopouch - Sleep Suit Bag 3.5 Tog

from $87.96 NZD
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Ergopouch - Sleep Suit Bag 3.5 Tog from $87.96 NZD
Sage / 8-24 Months Berries / 3-12 Months Doggos / 3-12 Months Picnic / 2-4 Years Golden / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Willow / 8-24 Months
Sale
Woolbabe - Summer Sleep Bags Clearance

Woolbabe - Summer Sleep Bags Clearance

$118.15 NZD $139.00 NZD
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Woolbabe - Summer Sleep Bags Clearance $118.15 NZD $139.00 NZD
Dusk Stars / 3-24 Months Pebble Stripe / 2-4 Years Tide Stars / 3-24 Months Tropical Sunshine / 3-24 Months
Sale
Mushie - Cleo Pacifier Clips Clearance

Mushie - Cleo Pacifier Clips Clearance

$24.99 NZD $34.99 NZD
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Mushie - Cleo Pacifier Clips Clearance $24.99 NZD $34.99 NZD
Cleo / Stone Cleo / Clementine Cleo / Black
Sale
Lamington- Crew Merino Socks Clearance

Lamington- Crew Merino Socks Clearance

from $15.96 NZD $19.95 NZD
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Lamington- Crew Merino Socks Clearance from $15.96 NZD $19.95 NZD
Pipppa / 0-3 Months Brighton / 0-3 Months Quinn / 0-3 Months Kettle / 2-4 Years Pearl / 1-2 Years Kaa / 0-3 Months Lyla / 2-4 Years
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance

$83.96 NZD $104.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog Sage Clearance $83.96 NZD $104.95 NZD
Sage / 3-12 Months
Sale
Lamington - Knee High Merino Socks Clearance

Lamington - Knee High Merino Socks Clearance

from $15.96 NZD $19.95 NZD
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Lamington - Knee High Merino Socks Clearance from $15.96 NZD $19.95 NZD
0-3 Months / Peanut 0-3 Months / Scooter 4-6 Years / Rocky 4-6 Years / Hundreds & Thousands
Sale
Bibado - Double Dribble The Ultimate Neckerchief Bib

Bibado - Double Dribble The Ultimate Neckerchief Bib

$10.00 NZD $19.95 NZD
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Bibado - Double Dribble The Ultimate Neckerchief Bib $10.00 NZD $19.95 NZD
Sale
NUK - Signature Silicone Soother

NUK - Signature Silicone Soother

$6.00 NZD $10.99 NZD
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NUK - Signature Silicone Soother $6.00 NZD $10.99 NZD
Baby Blue / 0-6 Months Magenta / 6-18 Months Navy / 18-36 Months Pink Flowers / 18-36 Months Blue Leaf / 18-36 Months
Sale
Gummee Glove - Baby Teether 3-6M

Gummee Glove - Baby Teether 3-6M

$10.00 NZD $32.95 NZD
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Gummee Glove - Baby Teether 3-6M $10.00 NZD $32.95 NZD
Sale
Matchstick Monkey - Teether and Gel Applicator

Matchstick Monkey - Teether and Gel Applicator

$10.00 NZD $25.95 NZD
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Matchstick Monkey - Teether and Gel Applicator $10.00 NZD $25.95 NZD
Emerald Green Baby Blue Pink Grey Blue Orange Sunshine Yellow Rubin Red
Sale
Gummee - Link n Teether

Gummee - Link n Teether

$10.00 NZD $28.95 NZD
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Gummee - Link n Teether $10.00 NZD $28.95 NZD
Sale
Little Unicorn - Cotton Muslin Sleep Bag

Little Unicorn - Cotton Muslin Sleep Bag

$55.96 NZD $69.95 NZD
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Little Unicorn - Cotton Muslin Sleep Bag $55.96 NZD $69.95 NZD
Tropical Leaf / Medium Forest Friends / Medium Dino Friends / Medium Watercolour Rose / Large
Sale
Little Unicorn - Cotton Muslin Sleep Romper

Little Unicorn - Cotton Muslin Sleep Romper

$46.19 NZD $65.99 NZD
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Little Unicorn - Cotton Muslin Sleep Romper $46.19 NZD $65.99 NZD
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

from $27.96 NZD
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Little Unicorn -Deluxe Muslin Swaddle from $27.96 NZD
Spruce Deluxe Charcoal Deluxe Oatmeal Deluxe Fairy Garden Raindrops Deluxe
Love To Dream - Sleep Suit 0.2 Tog

Love To Dream - Sleep Suit 0.2 Tog

from $58.80 NZD
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Love To Dream - Sleep Suit 0.2 Tog from $58.80 NZD
Grey / 12-24 Months
Sale
Baby Loves Sleep - Summer Hands in & Out Suit

Baby Loves Sleep - Summer Hands in & Out Suit

$49.99 NZD $69.95 NZD
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Baby Loves Sleep - Summer Hands in & Out Suit $49.99 NZD $69.95 NZD
Pink / Medium 6-12 months Mint / Medium 6-12 months
Sale
Bubba Blue - Summer Swaddle Blanket

Bubba Blue - Summer Swaddle Blanket

$20.00 NZD $29.95 NZD
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Bubba Blue - Summer Swaddle Blanket $20.00 NZD $29.95 NZD
Blue Grey Pink Petit Elephant Unicorn Pink White
Sale
Bubba Blue - Air Light Weight Sleep Bag

Bubba Blue - Air Light Weight Sleep Bag

$35.00 NZD $55.99 NZD
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Bubba Blue - Air Light Weight Sleep Bag $35.00 NZD $55.99 NZD
Grey / 3-12 Months White / 3-12 Months Petit Elephant / 3-12 Months Unicorn Pink / 3-12 Months
Sale
B.Box - Bowl + Straw

B.Box - Bowl + Straw

$11.49 NZD $22.99 NZD
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B.Box - Bowl + Straw $11.49 NZD $22.99 NZD
Banana Split Bubblegum Tutti Frutti
Sale
Bubba Blue - Convertible 2.5 Tog Sleeping Bag

Bubba Blue - Convertible 2.5 Tog Sleeping Bag

$49.95 NZD $79.95 NZD
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Bubba Blue - Convertible 2.5 Tog Sleeping Bag $49.95 NZD $79.95 NZD
Sale
Baby Loves Sleep - Original Summer Transition Suit 0.4 Tog

Baby Loves Sleep - Original Summer Transition Suit 0.4 Tog

$49.99 NZD $64.95 NZD
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Baby Loves Sleep - Original Summer Transition Suit 0.4 Tog $49.99 NZD $64.95 NZD
Candy Pink Cool Mint
Sale
Baby Loves Sleep - Original Transitional Swaddle 0.7 Tog Organic

Baby Loves Sleep - Original Transitional Swaddle 0.7 Tog Organic

$34.97 NZD $69.95 NZD
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Baby Loves Sleep - Original Transitional Swaddle 0.7 Tog Organic $34.97 NZD $69.95 NZD
Chickadees / 6-12 months Fallen Leaves / 6-12 months Geo Jumble / 6-12 months
Sale
Baby Loves Sleep - Hands In & Out Sleep Suit 0.7 Tog Organic

Baby Loves Sleep - Hands In & Out Sleep Suit 0.7 Tog Organic

$49.99 NZD $69.95 NZD
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Baby Loves Sleep - Hands In & Out Sleep Suit 0.7 Tog Organic $49.99 NZD $69.95 NZD
Fallen Leaves / 6-12 Months Geo Jumble / 6-12 Months Some Bunny Loves You / 6-12 Months Chickadees / 6-12 Months
Sale
Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton

$35.00 NZD $49.99 NZD
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Baby Loves Sleep - Jersey Fitted Cot Sheets Organic Cotton $35.00 NZD $49.99 NZD
Geo Jumble Chickadees Fallen Leaves Some Bunny Loves You
Sale
Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog

$59.99 NZD $79.99 NZD
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Baby Loves Sleep - Hands In & Out Sleep Bag 2.0 Tog $59.99 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Sale
Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog

$59.99 NZD $79.99 NZD
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Baby Loves Sleep - Original Transitional Swaddle 2.0 Tog $59.99 NZD $79.99 NZD
Peach Pink / 6-12 Months Cool Grey / 6-12 Months
Sale
Bedhead Swim Legionnaire Beach Hat - CLEARANCE

Bedhead Swim Legionnaire Beach Hat - CLEARANCE

$25.00 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat - CLEARANCE $25.00 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Icepop / 3-6 Months (42cm) Stripe / 0-3 Months (37cm)
Sale
Petite Eats - Premium Soft Silicone Bibs (Medium)

Petite Eats - Premium Soft Silicone Bibs (Medium)

$14.95 NZD $18.95 NZD
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Petite Eats - Premium Soft Silicone Bibs (Medium) $14.95 NZD $18.95 NZD
Sage Sand Mustard Pewter Dusty Lilac
Sale
Lulla by Roro - Lulla Owl Sleep (24 Hours of Heartbeat and Breathing)

Lulla by Roro - Lulla Owl Sleep (24 Hours of Heartbeat and Breathing)

$50.00 NZD $79.99 NZD
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Lulla by Roro - Lulla Owl Sleep (24 Hours of Heartbeat and Breathing) $50.00 NZD $79.99 NZD
Sale
chocolicious-super-smoothie
Petite Eats - Chocolicious Superfood Smoothie Mix 130g

Petite Eats - Chocolicious Superfood Smoothie Mix 130g

$22.95 NZD $29.95 NZD
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Petite Eats - Chocolicious Superfood Smoothie Mix 130g $22.95 NZD $29.95 NZD
Sale
Jellystone - Star Teether

Jellystone - Star Teether

$9.95 NZD $17.95 NZD
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Jellystone - Star Teether $9.95 NZD $17.95 NZD
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$10.00 NZD $22.95 NZD
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Gummee - Molar Mallet $10.00 NZD $22.95 NZD
Sale
Sleepytot - Comforter Small, Loophole Hands no Velcro

Sleepytot - Comforter Small, Loophole Hands no Velcro

$10.00 NZD $29.95 NZD
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Sleepytot - Comforter Small, Loophole Hands no Velcro $10.00 NZD $29.95 NZD
Pink Blue Cream Grey
Sale
Ergopouch - Layer Long Sleeve 1.0 Tog

Ergopouch - Layer Long Sleeve 1.0 Tog

$38.20 NZD $44.95 NZD
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Ergopouch - Layer Long Sleeve 1.0 Tog $38.20 NZD $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Sale
Brolly Sheets - Snazzipants Day Training Pants

Brolly Sheets - Snazzipants Day Training Pants

$12.95 NZD $18.95 NZD
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Brolly Sheets - Snazzipants Day Training Pants $12.95 NZD $18.95 NZD
HotPink / Small (1-2 years) Green / Small (1-2 years) Pale Pink / Small (1-2 years) Royal Blue / Small (1-2 years)
Sale
Charlie Banana - Long Sleeve Rash Shirts

Charlie Banana - Long Sleeve Rash Shirts

$18.99 NZD $37.99 NZD
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Charlie Banana - Long Sleeve Rash Shirts $18.99 NZD $37.99 NZD
Pink / 6-12 months Black / 12-18 months White / 18-24 months
Sale
NUK - Glow In The Dark Silicone Soothers Size 0-6 Months Twin Pack

NUK - Glow In The Dark Silicone Soothers Size 0-6 Months Twin Pack

$12.95 NZD $17.95 NZD
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NUK - Glow In The Dark Silicone Soothers Size 0-6 Months Twin Pack $12.95 NZD $17.95 NZD
Bear Blue Mouse Pink
Sale
Love to Dream - Sleeping Bag 0.2 Tog

Love to Dream - Sleeping Bag 0.2 Tog

$59.90 NZD $79.90 NZD
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Love to Dream - Sleeping Bag 0.2 Tog $59.90 NZD $79.90 NZD
Pink / 18-36 Months
Sale
Little Unicorn - Stretch Knit Hat & Swaddle Set

Little Unicorn - Stretch Knit Hat & Swaddle Set

$39.95 NZD $49.95 NZD
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Little Unicorn - Stretch Knit Hat & Swaddle Set $39.95 NZD $49.95 NZD
Soft Blush Frost Green Watercolour Rose Pink
Sale
Lamington - Crew Merino Socks - Christmas Edition

Lamington - Crew Merino Socks - Christmas Edition

from $12.95 NZD $19.95 NZD
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Lamington - Crew Merino Socks - Christmas Edition from $12.95 NZD $19.95 NZD
Blizzard / 0-3 Months Holly / 1-2 Years
Sale
Bumkins - Silicone Teething Charms

Bumkins - Silicone Teething Charms

$12.95 NZD $19.95 NZD
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Bumkins - Silicone Teething Charms $12.95 NZD $19.95 NZD
Sale
Petite Eats - Silicone Suction Bowl & Spoon Set

Petite Eats - Silicone Suction Bowl & Spoon Set

$20.00 NZD $27.99 NZD
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Petite Eats - Silicone Suction Bowl & Spoon Set $20.00 NZD $27.99 NZD
Dusty Lilac Mustard Blush Dusky Rose Sand
Sale
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$140.03 NZD $164.75 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $140.03 NZD $164.75 NZD
Blinky Space Blinky Silver Blinky-Milk