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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 6-12 Months

Frigg - Fairytale Silicone Pacifier Twin Pack

Frigg - Fairytale Silicone Pacifier Twin Pack

$22.95 NZD
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Frigg - Fairytale Silicone Pacifier Twin Pack $22.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper (Two Pack)

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper (Two Pack)

$15.00 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper (Two Pack) $15.00 NZD $24.95 NZD
Pink and Grey Mint and Grey Mint and Blue
MooGoo - 2-in-1 Natural Bubbly Wash

MooGoo - 2-in-1 Natural Bubbly Wash

from $21.95 NZD
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MooGoo - 2-in-1 Natural Bubbly Wash from $21.95 NZD
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$39.95 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $39.95 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Vespa Tour / Under 2 Years
Absolute Essential - Lavender Sweet 10ml Essential Oil

Absolute Essential - Lavender Sweet 10ml Essential Oil

$21.95 NZD
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Absolute Essential - Lavender Sweet 10ml Essential Oil $21.95 NZD
Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack

Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack

$22.95 NZD
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Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack $22.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months)
NUK - First Choice Learner Bottle Night Glow 150ml

NUK - First Choice Learner Bottle Night Glow 150ml

$24.95 NZD
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NUK - First Choice Learner Bottle Night Glow 150ml $24.95 NZD
Jack N' Jill - Teething Gel

Jack N' Jill - Teething Gel

$17.95 NZD
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Jack N' Jill - Teething Gel $17.95 NZD
Moogoo - Scalp Cream 120g

Moogoo - Scalp Cream 120g

$20.95 NZD
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Moogoo - Scalp Cream 120g $20.95 NZD
Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

$99.95 NZD
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Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog $99.95 NZD
South Pole Grey / Medium Grey / Large White / Large
MooGoo - Natural Cream Conditioner 500mls

MooGoo - Natural Cream Conditioner 500mls

$20.95 NZD
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MooGoo - Natural Cream Conditioner 500mls $20.95 NZD
Sale
Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

$25.00 NZD $41.95 NZD
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Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat $25.00 NZD $41.95 NZD
Steele / 0-3 Months (38-42cm) Rosa / 0-3 Months (38-42cm) Maize / 0-3 Months (38-42cm)
Boon - Ripple Bathtub Mat

Boon - Ripple Bathtub Mat

$55.00 NZD
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Boon - Ripple Bathtub Mat $55.00 NZD
Blue Grey
NUK - Cool All-Around Turtle Teether

NUK - Cool All-Around Turtle Teether

$12.95 NZD
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NUK - Cool All-Around Turtle Teether $12.95 NZD
Pink LightGreen LightBlue
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Sold Out
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine Sold Out
Lamaze - Bitty Bite Bug Rattle

Lamaze - Bitty Bite Bug Rattle

$15.95 NZD
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Lamaze - Bitty Bite Bug Rattle $15.95 NZD
Love To Dream - Swaddle Up Transitional Bag 2.5 Tog

Love To Dream - Swaddle Up Transitional Bag 2.5 Tog

$89.95 NZD
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Love To Dream - Swaddle Up Transitional Bag 2.5 Tog $89.95 NZD
Dreamer / Medium White / X-Large
Sale
NUK Baby Toothpaste

NUK Baby Toothpaste

$5.99 NZD $8.99 NZD
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NUK Baby Toothpaste $5.99 NZD $8.99 NZD
Sale
Woolbabe - Swaddle Blanket

Woolbabe - Swaddle Blanket

$49.95 NZD $69.95 NZD
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Woolbabe - Swaddle Blanket $49.95 NZD $69.95 NZD
Dusk Pebble Wilderness Wildflower Rose Manuka Peach Manuka Plum Manuka Ember Wilderness Spring Wonder Aqua Seascape
Sale
Bedhead - Fleecy Fingerless Kids Mittens

Bedhead - Fleecy Fingerless Kids Mittens

$10.00 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens $10.00 NZD $28.95 NZD
Grey Marle / M (3-5 years) Dark Denim Marle / M (3-5 years) Baby Pink Marle / M (3-5 years)
Haakaa - Silicone Teething Ball

Haakaa - Silicone Teething Ball

$21.50 NZD
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Haakaa - Silicone Teething Ball $21.50 NZD
Blush Charcoal Rust Suva Grey
SnoozeShade - Plus Pram Cover

SnoozeShade - Plus Pram Cover

$74.95 NZD
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SnoozeShade - Plus Pram Cover $74.95 NZD
silicone-fresh-food-feeder-lullaby-blue
B.Box - Silicone Fresh Food Feeder

B.Box - Silicone Fresh Food Feeder

$16.99 NZD
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B.Box - Silicone Fresh Food Feeder $16.99 NZD
Lullaby Blue Peony Blush Sage Strawberry Shake Ocean Breeze
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $29.95 NZD
Blue & Green Pink & Orange
Sale
Jellystone - Sensory Ball

Jellystone - Sensory Ball

$19.46 NZD $25.95 NZD
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Jellystone - Sensory Ball $19.46 NZD $25.95 NZD
MooGoo - Natural Milk Wash

MooGoo - Natural Milk Wash

from $22.95 NZD
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MooGoo - Natural Milk Wash from $22.95 NZD
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$35.95 NZD
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Babu - Water Safe Sunscreen $35.95 NZD
Bumkins - Spoon & Fork Set

Bumkins - Spoon & Fork Set

$24.95 NZD
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Bumkins - Spoon & Fork Set $24.95 NZD
Blue Grey Pink Lavender Aqua Yellow
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
Bumkins - Silicone Dipping Spoons 3 Pack

Bumkins - Silicone Dipping Spoons 3 Pack

$24.95 NZD
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Bumkins - Silicone Dipping Spoons 3 Pack $24.95 NZD
Tutti Frutti Rocky Road Taffy Grey Lollipop Pink Gumdrop Blue
MooGoo - Natural Skin Milk Udder Cream

MooGoo - Natural Skin Milk Udder Cream

$23.99 NZD
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MooGoo - Natural Skin Milk Udder Cream $23.99 NZD
Frigg - Rope Night - Natural Rubber Pacifier Twin Pack

Frigg - Rope Night - Natural Rubber Pacifier Twin Pack

$23.50 NZD
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Frigg - Rope Night - Natural Rubber Pacifier Twin Pack $23.50 NZD
Blush Night / Size 1 (0-6 Months) Sage Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months) Stone Blue Night / Size 1 (0-6 Months)
Bibado - Dawn The Dinosaur ™ Teether

Bibado - Dawn The Dinosaur ™ Teether

$24.99 NZD
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Bibado - Dawn The Dinosaur ™ Teether $24.99 NZD
Headu - Montessori Baby Flashcards

Headu - Montessori Baby Flashcards

$32.95 NZD
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Headu - Montessori Baby Flashcards $32.95 NZD
NUK - First Choice Plus Polypropylene Baby Bottle 150ml

NUK - First Choice Plus Polypropylene Baby Bottle 150ml

$18.95 NZD
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NUK - First Choice Plus Polypropylene Baby Bottle 150ml $18.95 NZD
red-white-NUK-soothers
NUK - Signature Silicone Night Soother Twin Pack

NUK - Signature Silicone Night Soother Twin Pack

$14.95 NZD
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NUK - Signature Silicone Night Soother Twin Pack $14.95 NZD
0-6 Months / Blue 0-6 Months / Purple 0-6 Months / Red 6-18 Months / Blue Star
Sale
Mushie - Fork and Spoon Set

Mushie - Fork and Spoon Set

$14.95 NZD $20.95 NZD
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Mushie - Fork and Spoon Set $14.95 NZD $20.95 NZD
Blush Sage Vanilla Grey Caramel
SnoozeShade - Original Pram Blackout Cover

SnoozeShade - Original Pram Blackout Cover

$54.95 NZD
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SnoozeShade - Original Pram Blackout Cover $54.95 NZD
NUK Bottle Cleanser 500ml

NUK Bottle Cleanser 500ml

$12.95 NZD
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NUK Bottle Cleanser 500ml $12.95 NZD
Yogasleep - Dreamcenter with Night Light

Yogasleep - Dreamcenter with Night Light

$79.95 NZD
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Yogasleep - Dreamcenter with Night Light $79.95 NZD
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$30.00 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $30.00 NZD $39.95 NZD
Primrose / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Autumn Peony / 0-3 Months (38-42cm) Faith / 0-3 Months (38-42cm) Chelsea / 0-3 Months (38-42cm) Pippa / 0-3 Months (38-42cm) Freya / 3-6 Months (42-46cm) Lucy / 3-6 Months (42-46cm) Charliee / 0-3 Months (38-42cm) Gwen / 0-3 Months (38-42cm) Sammy / 0-3 Months (38-42cm) Alice / 3-6 Months (42-46cm)
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) from $32.95 NZD
Denim Ruffle / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm) Blush Kitty / 3-6 Months (42cm)
Bumkins - First Feeding Set

Bumkins - First Feeding Set

$26.95 NZD
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Bumkins - First Feeding Set $26.95 NZD
Clay Sand Tangerine Light Blue Pink Sage
Mushie - Pearl Teething Bracelet

Mushie - Pearl Teething Bracelet

$27.95 NZD
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Mushie - Pearl Teething Bracelet $27.95 NZD
Soft Lilac Mellow Linen Grey
TubesBathToy
Boon - Tubes Bath Toy

Boon - Tubes Bath Toy

$22.00 NZD
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Boon - Tubes Bath Toy $22.00 NZD
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
Sale
Lamaze - Grab Apple

Lamaze - Grab Apple

$19.95 NZD $35.00 NZD
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Lamaze - Grab Apple $19.95 NZD $35.00 NZD
Green Pink
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$84.95 NZD
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SnoozeShade - Plus Deluxe $84.95 NZD