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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 6-12 Months

Ergopouch - Long Sleeve Layer 1.0 Tog

Ergopouch - Long Sleeve Layer 1.0 Tog

$44.95 NZD
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Ergopouch - Long Sleeve Layer 1.0 Tog $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
The baby view mirror attached to the back the back seat showing the baby in the reflection. The point of view from what the parent would be seeing.
Two Nomads- Baby View Mirror

Two Nomads- Baby View Mirror

$34.95 NZD
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Two Nomads- Baby View Mirror $34.95 NZD
transition-bag-1-0-tog-deep-olive
Love To Dream - Swaddle Up Transitional 1.0 Tog

Love To Dream - Swaddle Up Transitional 1.0 Tog

$74.95 NZD
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Love To Dream - Swaddle Up Transitional 1.0 Tog $74.95 NZD
Olive / Medium Dusty Pink / Medium Grey / Medium Mint / X-Large
A blend of essential oils to help calm and help babies and children to sleep.
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
Bumkins - Waterproof Sleeved Bib

Bumkins - Waterproof Sleeved Bib

$19.95 NZD
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Bumkins - Waterproof Sleeved Bib $19.95 NZD
Wildlife Grounded Jungle Dinosaurs Floral Llamas Unicorn Wander
A light pink 5 in 1 capsule cover that is great for on the go.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$47.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $47.95 NZD
Rexy Swan Princess Woodland Lemon Squeezy Starlit Galaxy Quest Safari Wildflowers Farm Life Sunny Bloom Earthy Sage Floral Flutter Ewe-Topia
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
The Nude Alchemist - Magnesium Rescue

The Nude Alchemist - Magnesium Rescue

$24.95 NZD
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The Nude Alchemist - Magnesium Rescue $24.95 NZD
Sale
legionnaire-baby-hat-unisex-andie
Bedhead Swim Legionnaire Beach Hat (0-2Y)

Bedhead Swim Legionnaire Beach Hat (0-2Y)

$29.95 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-2Y) $29.95 NZD $36.95 NZD
Splendor / 0-3 Months (37cm) Tallulah / 3-6 Months (42cm) Bedhead Rainbow / 0-3 Months (37cm) Skipper / 6-12 Months (47cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Lila / 1-2 Years (50cm) Sails / 6-12 Months (47cm) Blossom / 6-12 Months (47cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Slate / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Marine / 0-3 Months (37cm)
This Pink Haakaa 360° Silicone Toothbrush has soft bristles for effective, gentle cleaning and massaging of baby’s gums and teeth.
Haakaa - 360° Silicone Toothbrush

Haakaa - 360° Silicone Toothbrush

$17.50 NZD
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Haakaa - 360° Silicone Toothbrush $17.50 NZD
Clear Blue Pink
rockit-rocker
Rockit Stroller Rocker - Rechargeable Version

Rockit Stroller Rocker - Rechargeable Version

from $109.95 NZD
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Rockit Stroller Rocker - Rechargeable Version from $109.95 NZD
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
B.Box - Snack Box

B.Box - Snack Box

from $22.95 NZD
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B.Box - Snack Box from $22.95 NZD
Batman Bluey Spider-Man The Little Mermaid Chill Out B.Box Midnight Spearmint Blush Crush Lemon Twist Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Strawberry Shake Ocean Breeze Indigo Rose Blue Slate Looney Tunes
blue and pink knee high lamington socks
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

from $19.95 NZD
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Lamington - Knee High Merino Socks from $19.95 NZD
Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months
SnoozeShade Air-Permeable Travel Cot Blackout Cover

SnoozeShade Air-Permeable Travel Cot Blackout Cover

$139.95 NZD
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SnoozeShade Air-Permeable Travel Cot Blackout Cover $139.95 NZD
gummee glove teething mitt for babies 6months + to help with teething.
Gummee Glove - Teething Baby 6M+

Gummee Glove - Teething Baby 6M+

$35.99 NZD
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Gummee Glove - Teething Baby 6M+ $35.99 NZD
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$49.95 NZD
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Rockit - Wooshh Sound Soother $49.95 NZD
Banz Carewear - Protective Mini Muffs for 0-2Y

Banz Carewear - Protective Mini Muffs for 0-2Y

$49.95 NZD
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Banz Carewear - Protective Mini Muffs for 0-2Y $49.95 NZD
Black Aqua
Gummee - Molar Mallet

Gummee - Molar Mallet

$22.95 NZD
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Gummee - Molar Mallet $22.95 NZD
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$22.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $22.95 NZD
Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Subo Food Bottle for babies and toddlers, minimizes mess, ideal for purees, smoothies, and soft foods. Reusable and non-squeeze design. Duck Egg colour
Subo Food Bottle

Subo Food Bottle

$44.95 NZD
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Subo Food Bottle $44.95 NZD
Duck Egg Blue Olive Pink Lavender Oatmeal Musk Blush Mint Grey
Love To Dream - Swaddle Up 2.5 Tog

Love To Dream - Swaddle Up 2.5 Tog

$69.95 NZD
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Love To Dream - Swaddle Up 2.5 Tog $69.95 NZD
Dreamer White / Newborn Little Dreamer Pink / Newborn Little Dreamer Denim / Newborn Dreamer Olive / Newborn Silly Goose Pink / Newborn Silly Goose Blue / Newborn
The Yogasleep Nod White Noise Machine helps babies to fall asleep faster and helps them to stay in a deep sleep. 20 sounds.
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

$69.95 NZD
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Yogasleep - Nod Sound Machine and Nightlight $69.95 NZD
Frigg - Latex Rope Pacifier Twin Pack

Frigg - Latex Rope Pacifier Twin Pack

$22.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack $22.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Gray / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$24.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $24.95 NZD
Clay Pink Sage Lavender Pineapple Tangerine Light Blue Marble
Crane - Cool Mist Humidifier + Aroma Diffuser

Crane - Cool Mist Humidifier + Aroma Diffuser

$89.95 NZD
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Crane - Cool Mist Humidifier + Aroma Diffuser $89.95 NZD
aroma-natural-ultrasonic-vapouriser-white
Aroma Natural - Ultrasonic Vapouriser

Aroma Natural - Ultrasonic Vapouriser

Sold Out
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Aroma Natural - Ultrasonic Vapouriser Sold Out
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Ocean Blush Sage
navy-bedhead-baby-legionnaire-flap-hat
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat from $32.95 NZD
Navy / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Blush / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
Sale
Bedhead Fleecy Beanie
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$15.00 NZD $32.95 NZD
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Bedhead - Fleecy Teddy Winter Beanie $15.00 NZD $32.95 NZD
0-3 Months / Baby Blue Marle
Constructive Eating - Construction Plate

Constructive Eating - Construction Plate

$29.95 NZD
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Constructive Eating - Construction Plate $29.95 NZD
Boon - Tripod Formula Dispenser

Boon - Tripod Formula Dispenser

$16.99 NZD
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Boon - Tripod Formula Dispenser $16.99 NZD
Sale
Classical Child - Silicone Dummy Size 2 (6 months+)

Classical Child - Silicone Dummy Size 2 (6 months+)

$6.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 2 (6 months+) $6.00 NZD $12.95 NZD
Blush Mustard Grey Denim Blue Desert Rose Nougat Vanilla White
Sale
Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle

$31.14 NZD $51.90 NZD
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Sleepytot - Silicone Suction Bowl & 2 Bibs Bundle $31.14 NZD $51.90 NZD
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$20.00 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $20.00 NZD $34.99 NZD
Natural Stone Grey Cloudy Mauve
Buki Baby - Polarised Baby Shades

Buki Baby - Polarised Baby Shades

$59.95 NZD
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Buki Baby - Polarised Baby Shades $59.95 NZD
Pink Ivory Blue Black Pink Black Blue Berry Sage
child-immune-care-essential-oil-blend
Absolute Essential - Child Immune Care Oil 10ml

Absolute Essential - Child Immune Care Oil 10ml

$29.95 NZD
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Absolute Essential - Child Immune Care Oil 10ml $29.95 NZD
Haakaa - Silicone Finger Toothbrush 2pcs

Haakaa - Silicone Finger Toothbrush 2pcs

$13.50 NZD
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Haakaa - Silicone Finger Toothbrush 2pcs $13.50 NZD
Jellystone - Dummy Clip

Jellystone - Dummy Clip

$23.95 NZD
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Jellystone - Dummy Clip $23.95 NZD
Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

$24.99 NZD
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Nail Snail - Baby Nail Trimmer 3-in-1 Tool $24.99 NZD
Love To Dream - Swaddle Up 3.5 Tog Extra Warm

Love To Dream - Swaddle Up 3.5 Tog Extra Warm

$79.95 NZD
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Love To Dream - Swaddle Up 3.5 Tog Extra Warm $79.95 NZD
Newborn / Olive Newborn / White Medium / Grey
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
MooGoo - Scalp Healing Milk Shampoo 500ml

MooGoo - Scalp Healing Milk Shampoo 500ml

$21.95 NZD
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MooGoo - Scalp Healing Milk Shampoo 500ml $21.95 NZD
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
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B.Box - Silicone Snack Cups $17.95 NZD
Berry Forest Ocean
Purely Baby - Disposable Changing Mats 10pc

Purely Baby - Disposable Changing Mats 10pc

$8.95 NZD
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Purely Baby - Disposable Changing Mats 10pc $8.95 NZD
Sale
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$18.95 NZD $22.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $18.95 NZD $22.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper - Buy 1 Get 1 HALF PRICE

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper - Buy 1 Get 1 HALF PRICE

$19.95 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper - Buy 1 Get 1 HALF PRICE $19.95 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
MooGoo - 2-in-1 Natural Bubbly Wash

MooGoo - 2-in-1 Natural Bubbly Wash

from $21.95 NZD
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MooGoo - 2-in-1 Natural Bubbly Wash from $21.95 NZD