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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 6-12 Months

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Sold Out
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Nail Snail - Baby Nail Trimmer 3-in-1 Tool Sold Out
Sale
Love To Dream - Swaddle Up 3.5 Tog Extra Warm

Love To Dream - Swaddle Up 3.5 Tog Extra Warm

$69.95 NZD $79.95 NZD
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Love To Dream - Swaddle Up 3.5 Tog Extra Warm $69.95 NZD $79.95 NZD
Newborn / Olive Newborn / White Medium / Grey
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
MooGoo - Scalp Healing Milk Shampoo 500ml

MooGoo - Scalp Healing Milk Shampoo 500ml

$21.95 NZD
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MooGoo - Scalp Healing Milk Shampoo 500ml $21.95 NZD
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
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B.Box - Silicone Snack Cups $17.95 NZD
Forest Ocean Berry
Sale
Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

Frigg - Silicone Pacifier Twin Pack | Fairytale Collection

$16.99 NZD $23.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Fairytale Collection $16.99 NZD $23.95 NZD
Clumsy Hans / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Little Mermaid / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Sale
Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper

$12.47 NZD $24.95 NZD
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Bibado Dippit - Multi-Stage Baby Weaning Spoon and Dipper $12.47 NZD $24.95 NZD
Mint and Grey Pink and Grey Mint and Blue
MooGoo - 2-in-1 Natural Bubbly Wash

MooGoo - 2-in-1 Natural Bubbly Wash

$21.95 NZD
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MooGoo - 2-in-1 Natural Bubbly Wash $21.95 NZD
Sale
Banz Carewear - Beachcomber Polarised Sunglasses

Banz Carewear - Beachcomber Polarised Sunglasses

$34.99 NZD $42.00 NZD
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Banz Carewear - Beachcomber Polarised Sunglasses $34.99 NZD $42.00 NZD
Mod Butterfly / Under 2 Years Cherry Floral / Under 2 Years Starry Night / Under 2 Years Bicycle Ride / 2-5 Years Confetti Green / Under 2 Years Charlotte Cawthorne / 2-5 Years Vespa Tour / Under 2 Years
lavender-sweet-essential-oil
Absolute Essential - Lavender Sweet 10ml Essential Oil

Absolute Essential - Lavender Sweet 10ml Essential Oil

$21.95 NZD
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Absolute Essential - Lavender Sweet 10ml Essential Oil $21.95 NZD
Frigg - Latex Pacifier Twin Pack | Fairytale Collection

Frigg - Latex Pacifier Twin Pack | Fairytale Collection

$23.95 NZD
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Frigg - Latex Pacifier Twin Pack | Fairytale Collection $23.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months) Snow Queen/Princess and the Pea / Size 1 (0-6 months)
Sale
Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog

$84.95 NZD $99.95 NZD
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Love To Dream - Swaddle Up Transitional Extra Warm 3.5 Tog $84.95 NZD $99.95 NZD
Grey / Large White / Large
MooGoo - Natural Sensitive Scalp Cream Conditioner 500ml

MooGoo - Natural Sensitive Scalp Cream Conditioner 500ml

$22.50 NZD
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MooGoo - Natural Sensitive Scalp Cream Conditioner 500ml $22.50 NZD
Boon - Ripple Bathtub Mat

Boon - Ripple Bathtub Mat

$55.00 NZD
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Boon - Ripple Bathtub Mat $55.00 NZD
Blue Grey
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine Sold Out
Sale
Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE)

$9.95 NZD $28.95 NZD
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Bedhead - Fleecy Fingerless Kids Mittens (CLEARANCE) $9.95 NZD $28.95 NZD
Grey Marle / M (3-5 years) Baby Pink Marle / M (3-5 years)
MooGoo - Natural Milk Wash

MooGoo - Natural Milk Wash

$22.95 NZD
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MooGoo - Natural Milk Wash $22.95 NZD
360-cup-emerald-forest
B.Box - 360 Cup

B.Box - 360 Cup

$24.95 NZD
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B.Box - 360 Cup $24.95 NZD
Strawberry Shake Ocean Breeze Lilac Pop Emerald Forest
Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush Night / Size 1 (0-6 Months) Sage Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months) Stone Blue Night / Size 1 (0-6 Months)
Sale
Bibado - Dawn The Dinosaur Teether

Bibado - Dawn The Dinosaur Teether

$14.99 NZD $24.95 NZD
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Bibado - Dawn The Dinosaur Teether $14.99 NZD $24.95 NZD
NUK - First Choice Plus Polypropylene Baby Bottle 150ml

NUK - First Choice Plus Polypropylene Baby Bottle 150ml

$20.95 NZD
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NUK - First Choice Plus Polypropylene Baby Bottle 150ml $20.95 NZD
Snoozeshade Plus Extra Shade for Strollers
SnoozeShade - Plus Extra Shade Cover

SnoozeShade - Plus Extra Shade Cover

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SnoozeShade - Plus Extra Shade Cover Sold Out
Yogasleep - Dreamcenter with Night Light

Yogasleep - Dreamcenter with Night Light

$79.95 NZD
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Yogasleep - Dreamcenter with Night Light $79.95 NZD
Sold Out
Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE

Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE

Sold Out
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Bedhead Heritage - Reversible Sun Bonnet - CLEARANCE Sold Out
Gwen / 3-6 Months (42-46cm) Sammy / 1-3 Years (50-54cm)
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$42.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $42.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
Sale
Lamaze - Grab Apple

Lamaze - Grab Apple

$29.95 NZD $35.00 NZD
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Lamaze - Grab Apple $29.95 NZD $35.00 NZD
Green Pink
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$79.95 NZD
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SnoozeShade - Plus Deluxe $79.95 NZD
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

$99.95 NZD
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker $99.95 NZD
Sale
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$18.95 NZD $20.95 NZD
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NUK for Nature Latex Soother Twin Pack $18.95 NZD $20.95 NZD
Cream / 6-18 Months Rust / 0-6 Months
The NUK Space Night Soother glows in the dark and is designed for babies sensitive skin. First soother is a orange lion with blue outline and the second is a green outline with stars.
NUK - Space Night Silicone Soother

NUK - Space Night Silicone Soother

$17.95 NZD
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NUK - Space Night Silicone Soother $17.95 NZD
Grey / 0-6 Months Pink / 0-6 Months Blue / 0-6 Months
Sale
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$34.99 NZD $42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $34.99 NZD $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Love To Dream - Swaddle Up 1.0 Tog Bamboo

Love To Dream - Swaddle Up 1.0 Tog Bamboo

$64.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Bamboo $64.95 NZD
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$19.99 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $19.99 NZD $26.95 NZD
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $26.95 NZD
NUK - First Choice Plus Baby Bottle 360ml

NUK - First Choice Plus Baby Bottle 360ml

$23.99 NZD
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NUK - First Choice Plus Baby Bottle 360ml $23.99 NZD
Pink Blue
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
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Yogasleep - Hushh+ $89.95 NZD
Sale
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$15.99 NZD $29.95 NZD
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Jellystone - Colour Wheel $15.99 NZD $29.95 NZD
A plush clip on tractor to go on bag and prams to keep babies entertained on the go.
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD
Sale
chill-fill-teether-blush
B.Box - Chill + Fill Teether

B.Box - Chill + Fill Teether

$29.95 NZD $32.95 NZD
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B.Box - Chill + Fill Teether $29.95 NZD $32.95 NZD
Blush Peony
Sale
Matchstick Monkey - Flat Face Teether & Soother Clip

Matchstick Monkey - Flat Face Teether & Soother Clip

$12.99 NZD $19.99 NZD
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Matchstick Monkey - Flat Face Teether & Soother Clip $12.99 NZD $19.99 NZD
Grey Giraffe Lion yellow
Sale
Mushie - Ball Teether

Mushie - Ball Teether

$14.99 NZD $27.99 NZD
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Mushie - Ball Teether $14.99 NZD $27.99 NZD
Dove Grey Tradewinds
breathe-well
Absolute Essential - Breathe Well Essential Oil 10ml

Absolute Essential - Breathe Well Essential Oil 10ml

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Absolute Essential - Breathe Well Essential Oil 10ml Sold Out
Sale
Babu - Organic Rainbow All In One

Babu - Organic Rainbow All In One

$21.99 NZD $44.95 NZD
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Babu - Organic Rainbow All In One $21.99 NZD $44.95 NZD
Blue portable speaker on a white background
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$9.95 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $9.95 NZD $24.95 NZD
Sale
Mushie - Silicone Rainbow Teether

Mushie - Silicone Rainbow Teether

$14.50 NZD $29.95 NZD
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Mushie - Silicone Rainbow Teether $14.50 NZD $29.95 NZD
Pink Cambridge Blue