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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 6-12 Months

Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
Bumkins - Waterproof Sleeved Bib

Bumkins - Waterproof Sleeved Bib

$22.95 NZD
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Bumkins - Waterproof Sleeved Bib $22.95 NZD
Wildlife Grounded Jungle Dinosaurs Floral Llamas Rainbow Unicorn Wander Lace
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

from $40.75 NZD
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Mod & Tod - 5 in 1 Multi Use Cover from $40.75 NZD
Wildflowers Lemon Squeezy Ewe-Topia Pink Posie Farm Life Floral Flutter Earthy Sage Woodland Galaxy Quest Earth Rainbow Safari Honey Bees Sunny Bloom Watercolour Blossom Evergreens
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
The Nude Alchemist - Magnesium Rescue

The Nude Alchemist - Magnesium Rescue

$24.95 NZD
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The Nude Alchemist - Magnesium Rescue $24.95 NZD
Bedhead Swim Legionnaire Beach Hat (0-2Y)

Bedhead Swim Legionnaire Beach Hat (0-2Y)

$36.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-2Y) $36.95 NZD
Skipper / 0-3 Months (37cm) Sweethearts / 0-3 Months (37cm) Andie / 0-3 Months (37cm) Lila / 0-3 Months (37cm) Sails / 0-3 Months (37cm) Tallulah / 0-3 Months (37cm) Stevie / 0-3 Months (37cm) Blossom / 0-3 Months (37cm) Bedhead Rainbow / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Pelican / 0-3 Months (37cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Slate / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Marine / 0-3 Months (37cm)
Haakaa - 360° Silicone Toothbrush

Haakaa - 360° Silicone Toothbrush

$16.90 NZD
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Haakaa - 360° Silicone Toothbrush $16.90 NZD
Clear Blue Pink
rockit-rocker
Rockit Stroller Rocker - Rechargeable Version

Rockit Stroller Rocker - Rechargeable Version

from $99.95 NZD
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Rockit Stroller Rocker - Rechargeable Version from $99.95 NZD
Frigg - Daisy Natural Rubber Pacifier Twin Pack Glow in The Dark

Frigg - Daisy Natural Rubber Pacifier Twin Pack Glow in The Dark

$23.50 NZD
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Frigg - Daisy Natural Rubber Pacifier Twin Pack Glow in The Dark $23.50 NZD
French Grey/Portobello / Size 1 (0-6 Months) Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months)
snackbox-chill-out
B.Box - Snack Box

B.Box - Snack Box

$22.95 NZD
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B.Box - Snack Box $22.95 NZD
Chill Out B.Box Midnight Spearmint Blush Crush Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Strawberry Shake Ocean Breeze Indigo Rose Blue Slate
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

from $19.95 NZD
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Lamington - Knee High Merino Socks from $19.95 NZD
Snowflake / Prem Jemima / 0-3 Months Truffle / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Peanut / 0-3 Months Rocky / 0-3 Months Gracee / 0-3 Months Hundreds & Thousands / 4-6 Years Pine / 1-2 Years Scooter / 0-3 Months
Sale
Mushie - Soft Silicone Bib

Mushie - Soft Silicone Bib

$19.90 NZD $33.90 NZD
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Mushie - Soft Silicone Bib $19.90 NZD $33.90 NZD
Tradewinds Cambridge Blue Blush Bib Shifting Sand Rainbows Planets Cars Numbers Black
SnoozeShade Air-Permeable Travel Cot Blackout Cover

SnoozeShade Air-Permeable Travel Cot Blackout Cover

$139.95 NZD
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SnoozeShade Air-Permeable Travel Cot Blackout Cover $139.95 NZD
Sale
Gummee Glove - Teething Baby 6M+

Gummee Glove - Teething Baby 6M+

$10.00 NZD $35.99 NZD
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Gummee Glove - Teething Baby 6M+ $10.00 NZD $35.99 NZD
Boon - Pulp Silicone Feeder

Boon - Pulp Silicone Feeder

$14.99 NZD
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Boon - Pulp Silicone Feeder $14.99 NZD
Pink Blush Pink Purple Mint Green
Wooshh Sound Soother by Rockit

Wooshh Sound Soother by Rockit

$49.95 NZD
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Wooshh Sound Soother by Rockit $49.95 NZD
Banz Carewear - Protective Mini Muffs for 0-2Y

Banz Carewear - Protective Mini Muffs for 0-2Y

$49.95 NZD
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Banz Carewear - Protective Mini Muffs for 0-2Y $49.95 NZD
Blue Pink Black Aqua Silver Magenta Peace
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$10.00 NZD $22.95 NZD
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Gummee - Molar Mallet $10.00 NZD $22.95 NZD
Frigg - Daisy Silicone Pacifier Twin Pack

Frigg - Daisy Silicone Pacifier Twin Pack

$22.95 NZD
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Frigg - Daisy Silicone Pacifier Twin Pack $22.95 NZD
Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Subo Food Bottle

Subo Food Bottle

$39.95 NZD
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Subo Food Bottle $39.95 NZD
Duck Egg Blush Oatmeal Olive Grey Musk Mint Blue Pink Lavender
Love To Dream - Swaddle Up 2.5 Tog

Love To Dream - Swaddle Up 2.5 Tog

$69.95 NZD
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Love To Dream - Swaddle Up 2.5 Tog $69.95 NZD
Dreamer Olive / Newborn Silly Goose Pink / Newborn Silly Goose Blue / Newborn Dreamer White / Newborn
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

$69.95 NZD
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Yogasleep - Nod Sound Machine and Nightlight $69.95 NZD
Frigg - Rope Natural Rubber Pacifier Twin Pack

Frigg - Rope Natural Rubber Pacifier Twin Pack

$22.95 NZD
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Frigg - Rope Natural Rubber Pacifier Twin Pack $22.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Gray / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
Sale
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$25.45 NZD $29.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $25.45 NZD $29.95 NZD
Clay Pink Sage Lavender Pineapple Tangerine Light Blue Marble Sand
Crane - Cool Mist Humidifier + Aroma Diffuser

Crane - Cool Mist Humidifier + Aroma Diffuser

$99.95 NZD
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Crane - Cool Mist Humidifier + Aroma Diffuser $99.95 NZD
aroma-natural-ultrasonic-vapouriser-white
Aroma Natural - Ultrasonic Vapouriser

Aroma Natural - Ultrasonic Vapouriser

$99.95 NZD
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Aroma Natural - Ultrasonic Vapouriser $99.95 NZD
Sale
Jack N' Jill - Natural Toothpaste 50g

Jack N' Jill - Natural Toothpaste 50g

from $4.00 NZD $8.50 NZD
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Jack N' Jill - Natural Toothpaste 50g from $4.00 NZD $8.50 NZD
B.Box - Connect-a-Cup

B.Box - Connect-a-Cup

$15.95 NZD
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B.Box - Connect-a-Cup $15.95 NZD
Ocean Blush Sage
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat from $32.95 NZD
Soft Lilac / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Navy / 0-3 Months (37cm) Blush / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
Sale
Bedhead - Fleecy Teddy Winter Beanie

Bedhead - Fleecy Teddy Winter Beanie

$14.95 NZD $32.95 NZD
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Bedhead - Fleecy Teddy Winter Beanie $14.95 NZD $32.95 NZD
Baby Blue Marle / 0-3 months Dark Denim Marle / 0-3 months Baby Pink Marle / 0-3 months
Constructive Eating - Construction Plate

Constructive Eating - Construction Plate

$29.95 NZD
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Constructive Eating - Construction Plate $29.95 NZD
Boon - Tripod Formula Dispenser

Boon - Tripod Formula Dispenser

$16.99 NZD
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Boon - Tripod Formula Dispenser $16.99 NZD
Sale
Classical Child - Silicone Dummy Size 2 (6 months+)

Classical Child - Silicone Dummy Size 2 (6 months+)

$9.95 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 2 (6 months+) $9.95 NZD $12.95 NZD
Blush / 6 months + Mustard / 6 months + Grey / 6 months + Denim Blue / 6 months + Desert Rose / 6 months + Nougat / 6 months + Sage / 6 months + Vanilla / 6 months + White / 6 months +
Sale
Sleepytot - Silicone Suction Bowl & 2 Bibs Package

Sleepytot - Silicone Suction Bowl & 2 Bibs Package

$44.11 NZD $51.90 NZD
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Sleepytot - Silicone Suction Bowl & 2 Bibs Package $44.11 NZD $51.90 NZD
Sale
Mushie - Silicone Pacifier Case

Mushie - Silicone Pacifier Case

$19.99 NZD $34.99 NZD
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Mushie - Silicone Pacifier Case $19.99 NZD $34.99 NZD
Blush Stone Grey Natural Cloudy Mauve
Sale
Skip Hop - Zootensils Fork & Spoon

Skip Hop - Zootensils Fork & Spoon

$11.95 NZD $16.95 NZD
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Skip Hop - Zootensils Fork & Spoon $11.95 NZD $16.95 NZD
Buki Baby - Polarised Baby Shades

Buki Baby - Polarised Baby Shades

$59.95 NZD
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Buki Baby - Polarised Baby Shades $59.95 NZD
Blue Black Ivory Pink Black Sage Blue Pink Berry
Absolute Essential - Child Immune Care Oil 10ml

Absolute Essential - Child Immune Care Oil 10ml

$29.95 NZD
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Absolute Essential - Child Immune Care Oil 10ml $29.95 NZD
Haakaa - Silicone Finger Toothbrush 2pcs

Haakaa - Silicone Finger Toothbrush 2pcs

$13.50 NZD
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Haakaa - Silicone Finger Toothbrush 2pcs $13.50 NZD
Jellystone - Dummy Clip

Jellystone - Dummy Clip

$23.95 NZD
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Jellystone - Dummy Clip $23.95 NZD
Purely Baby - Nappy Bags 50 pack

Purely Baby - Nappy Bags 50 pack

$3.50 NZD
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Purely Baby - Nappy Bags 50 pack $3.50 NZD
Sale
Moose - Mess Mats

Moose - Mess Mats

$17.95 NZD $21.95 NZD
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Moose - Mess Mats $17.95 NZD $21.95 NZD
Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

$24.99 NZD
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Nail Snail - Baby Nail Trimmer 3-in-1 Tool $24.99 NZD
Love To Dream - Swaddle Up 3.5 Tog Extra Warm

Love To Dream - Swaddle Up 3.5 Tog Extra Warm

$79.95 NZD
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Love To Dream - Swaddle Up 3.5 Tog Extra Warm $79.95 NZD
Newborn / Olive Newborn / White Medium / Grey
Blush SIlicone
Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack

Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack

$23.50 NZD
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Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack $23.50 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
MooGoo - Scalp Healing Milk Shampoo 500ml

MooGoo - Scalp Healing Milk Shampoo 500ml

$21.95 NZD
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MooGoo - Scalp Healing Milk Shampoo 500ml $21.95 NZD
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
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B.Box - Silicone Snack Cups $17.95 NZD
Ocean Berry Forest
Purely Baby - Disposable Changing Mats 10pc

Purely Baby - Disposable Changing Mats 10pc

$8.95 NZD
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Purely Baby - Disposable Changing Mats 10pc $8.95 NZD