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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 6-12 Months

Medescan - L'il Booger Buster

Medescan - L'il Booger Buster

$99.95 NZD
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Medescan - L'il Booger Buster $99.95 NZD
Sale
Mushie - Cloud Teether

Mushie - Cloud Teether

$9.99 NZD $21.95 NZD
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Mushie - Cloud Teether $9.99 NZD $21.95 NZD
Cloud Blue Cloud Grey
Sale
MushieRocketRattle
Mushie - Rocket Rattle Teether

Mushie - Rocket Rattle Teether

$24.99 NZD $34.95 NZD
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Mushie - Rocket Rattle Teether $24.99 NZD $34.95 NZD
Zazi - Clever Cup

Zazi - Clever Cup

$24.95 NZD
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Zazi - Clever Cup $24.95 NZD
Blush Vanilla Sage Sky
Love To Dream - Swaddle Up All Seasons 1.5 Tog

Love To Dream - Swaddle Up All Seasons 1.5 Tog

$64.95 NZD
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Love To Dream - Swaddle Up All Seasons 1.5 Tog $64.95 NZD
Olive / Newborn (2.2-3.8kgs) White / Newborn (2.2-3.8kgs) Beige / Newborn (2.2-3.8kgs)
Sale
Matchstick Monkey - Teething Starter Set

Matchstick Monkey - Teething Starter Set

$25.00 NZD $34.95 NZD
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Matchstick Monkey - Teething Starter Set $25.00 NZD $34.95 NZD
Sale
Mushie - Animal Teethers

Mushie - Animal Teethers

$12.99 NZD $24.99 NZD
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Mushie - Animal Teethers $12.99 NZD $24.99 NZD
Lion Yellow Elephant Cloud Koala Stone
A baby sleep aid device called ZED, which mimics a car journey sending gentle vibrations through the babies mattress sending babies and children into a deep sleep.
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
Sale
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$129.95 NZD $142.90 NZD
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Sleepytots The Ultimate Sleep Aid - Full Package Deal $129.95 NZD $142.90 NZD
White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil Light Wooden Tint / Sleep Easy Oil
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$14.95 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties $14.95 NZD $34.95 NZD
2-3 Years // 16cm / Baby Blue Marle 2-3 Years // 16cm / Baby Pink Marle
Woolbabe 3 seasons Glacier Sail Away
Woolbabe - 3 Seasons Front Zip Sleep Bag

Woolbabe - 3 Seasons Front Zip Sleep Bag

$169.00 NZD
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Woolbabe - 3 Seasons Front Zip Sleep Bag $169.00 NZD
Glacier Sail Away / 3-24 months Shell Mermaids / 3-24 months Dune / 3-24 months Glacier / 3-24 months Dusk / 3-24 months Tide / 3-24 months Tekapo Stars / 3-24 months Pebble Stripe / 3-24 months Moss Wilderness / 2-4 years Mauve Manuka / 2-4 years Meadow Stripe / 2-4 years Pine Stars / 2-4 years Wildflower / 2-4 years
A blue swaddle blanket with a zipper down the center, designed for infants. The blanket has additional fabric extensions, referred to as 'wings', on the sides.
Love to Dream - Swaddle Up 1.0 Tog Original

Love to Dream - Swaddle Up 1.0 Tog Original

from $54.95 NZD
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Love to Dream - Swaddle Up 1.0 Tog Original from $54.95 NZD
Grey / Newborn Dusty Pink / Newborn Dusty Blue / Newborn Olive / Newborn Dreamer White / Newborn Denim / Newborn Organic Cream / Newborn Houndstooth / Newborn
Constructive Eating - Construction 3 Piece Cutlery Package

Constructive Eating - Construction 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Construction 3 Piece Cutlery Package $26.95 NZD
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $23.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Cuski - Original Cotton Comforter

Cuski - Original Cotton Comforter

Sold Out
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Cuski - Original Cotton Comforter Sold Out
Betty
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

$39.95 NZD
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Babu - Everyday Sunscreen for Babies & Everyone $39.95 NZD
The haakaa baby care nail kit is a safe and easy baby nail trimming machine with 5 grinding pads, quiet motor, LED light, and pressure-activated arrest system. Suitable for all ages.
Haakaa - Baby Nail Care Set

Haakaa - Baby Nail Care Set

$29.95 NZD
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Haakaa - Baby Nail Care Set $29.95 NZD
The Natural Patch - BuzzPatch Mosquito Repellent Patches

The Natural Patch - BuzzPatch Mosquito Repellent Patches

$17.95 NZD
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The Natural Patch - BuzzPatch Mosquito Repellent Patches $17.95 NZD
Baby sleeping bag with animal pattern on a white background
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

$49.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog $49.95 NZD
Elephant Parade / Newborn Savannah / Newborn Pink Daisies / Newborn Green Willow / Newborn Dragonflies / Newborn Grey Marle / Newborn Sweet Orchard / Newborn Night Sky / Newborn Sage / Newborn Berries / Newborn Sunny / Newborn Oatmeal Marle / Newborn
Sale
Lulla Sleep Owl - (seconds half price!)

Lulla Sleep Owl - (seconds half price!)

$39.99 NZD $79.99 NZD
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Lulla Sleep Owl - (seconds half price!) $39.99 NZD $79.99 NZD
Sold Out
Bumkins - Wet Bag

Bumkins - Wet Bag

Sold Out
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Bumkins - Wet Bag Sold Out
Wildlife
Sale
Bibado - Double Dribble Bib - CLEARANCE

Bibado - Double Dribble Bib - CLEARANCE

$9.99 NZD $19.95 NZD
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Bibado - Double Dribble Bib - CLEARANCE $9.99 NZD $19.95 NZD
This Steel Blue Haakaa Fresh Food Feeder Mini Combo safely introduces new flavours, soothes teething gums, and prevents choking with frozen food portions.
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
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Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Steel Blue Olive Copper Oatmeal Pumpkin Blush Sky Blue Mustard Pea Green Lavender
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
Cuski - Cuskiboo Bamboo Comforters

Cuski - Cuskiboo Bamboo Comforters

$49.95 NZD
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Cuski - Cuskiboo Bamboo Comforters $49.95 NZD
Blue Minty-Boo Berry-Boo
Grey mini lunchbox with yellow bat symbol and car illustration on a white background
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

from $32.95 NZD
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B.Box - Mini Lunch Box from $32.95 NZD
Batman Disney Frozen Harry Potter The Little Mermaid Bluey Spider-Man Blush Crush Spearmint B.Box Midnight Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Night Vision Sugar Plum
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$32.95 NZD $42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $32.95 NZD $42.95 NZD
Charliee / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Meredith / 0-3 Months (38-42cm) Primrose / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Leo / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm)
Sale
Ergopouch - Long Sleeve Layer 1.0 Tog

Ergopouch - Long Sleeve Layer 1.0 Tog

$39.95 NZD $44.95 NZD
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Ergopouch - Long Sleeve Layer 1.0 Tog $39.95 NZD $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 3-6 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
The baby view mirror attached to the back the back seat showing the baby in the reflection. The point of view from what the parent would be seeing.
Two Nomads- Baby View Mirror

Two Nomads- Baby View Mirror

$34.95 NZD
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Two Nomads- Baby View Mirror $34.95 NZD
transition-bag-1-0-tog-deep-olive
Love To Dream - Swaddle Up Transitional 1.0 Tog

Love To Dream - Swaddle Up Transitional 1.0 Tog

$74.95 NZD
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Love To Dream - Swaddle Up Transitional 1.0 Tog $74.95 NZD
Olive / Medium Dusty Pink / Medium Grey / Medium Mint / X-Large
A blend of essential oils to help calm and help babies and children to sleep.
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
Baby car seat and pram cover with cherry pattern on a white background, featuring OHbaby Awards silver winner badge.
Mod & Tod - 5 in 1 Multi Use Cover

Mod & Tod - 5 in 1 Multi Use Cover

$49.95 NZD
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Mod & Tod - 5 in 1 Multi Use Cover $49.95 NZD
Cherries Honey Blossom Swan Princess Woodland Earthy Sage Sage Gingham
Sale
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$34.95 NZD $39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $34.95 NZD $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
The Nude Alchemist - Magnesium Rescue

The Nude Alchemist - Magnesium Rescue

$25.95 NZD
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The Nude Alchemist - Magnesium Rescue $25.95 NZD
Sale
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

$25.00 NZD $41.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-3Y) $25.00 NZD $41.95 NZD
Stevie / 0-3 Months (37cm) Sheldon / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Tallulah / 6-12 Months (47cm) Bedhead Rainbow / 0-3 Months (37cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Andie / 3-6 Months (42cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm)
This Pink Haakaa 360° Silicone Toothbrush has soft bristles for effective, gentle cleaning and massaging of baby’s gums and teeth.
Haakaa - 360° Silicone Toothbrush

Haakaa - 360° Silicone Toothbrush

$17.50 NZD
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Haakaa - 360° Silicone Toothbrush $17.50 NZD
Clear Blue Pink
rockit-rocker
Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket

Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket

$109.95 NZD
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Rockit Stroller Rocker - Rechargeable Version with FREE bonus bracket $109.95 NZD
Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) French Grey/Portobello / Size 1 (0-6 Months)
Turquoise snack container with cartoon characters on a white background
B.Box - Snack Box

B.Box - Snack Box

from $22.95 NZD
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B.Box - Snack Box from $22.95 NZD
Bluey Playtime Batman Harry Potter Disney Frozen Spider-Man The Little Mermaid Chill Out B.Box Midnight Spearmint Blush Crush Lemon Twist Flamingo Fizz Blue Blaze Emerald Forest Lilac Pop Strawberry Shake Ocean Breeze Indigo Rose Blue Slate Night Vision Sugar Plum
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

$20.95 NZD
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Lamington - Knee High Merino Socks $20.95 NZD
Lake / 0-3 Months Ritz / 0-3 Months Snowflake / 0-3 Months Harriet / 0-3 Months Truffle / 0-3 Months Jemima / 0-3 Months Gracee / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Owl / 0-3 Months Jester / 0-3 Months
SnoozeShade Air-Permeable Travel Cot Blackout Cover

SnoozeShade Air-Permeable Travel Cot Blackout Cover

$139.95 NZD
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SnoozeShade Air-Permeable Travel Cot Blackout Cover $139.95 NZD
Sale
gummee glove teething mitt for babies 6months + to help with teething.
Gummee Glove - Teething Baby 6M+

Gummee Glove - Teething Baby 6M+

$19.99 NZD $35.99 NZD
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Gummee Glove - Teething Baby 6M+ $19.99 NZD $35.99 NZD
Sale
A small, 6cm white noise machine that plays sounds to soothes babies.
Rockit - Wooshh Sound Soother

Rockit - Wooshh Sound Soother

$29.95 NZD $49.95 NZD
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Rockit - Wooshh Sound Soother $29.95 NZD $49.95 NZD
Banz Carewear - Protective Mini Muffs for 0-3Y

Banz Carewear - Protective Mini Muffs for 0-3Y

$54.95 NZD
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Banz Carewear - Protective Mini Muffs for 0-3Y $54.95 NZD
Black Aqua Sky Blue Dark Green Navy Petal Pink
Sale
Gummee - Molar Mallet

Gummee - Molar Mallet

$9.99 NZD $22.95 NZD
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Gummee - Molar Mallet $9.99 NZD $22.95 NZD
Frigg - Silicone Daisy Pacifier Twin Pack

Frigg - Silicone Daisy Pacifier Twin Pack

$23.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack $23.95 NZD
Chamomile / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Subo Food Bottle for babies and toddlers, minimizes mess, ideal for purees, smoothies, and soft foods. Reusable and non-squeeze design. Duck Egg colour
Subo Food Bottle

Subo Food Bottle

$44.95 NZD
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Subo Food Bottle $44.95 NZD
Duck Egg Blue Olive Pink Lavender Oatmeal Musk Blush Mint Grey
Love To Dream - Swaddle Up 2.5 Tog

Love To Dream - Swaddle Up 2.5 Tog

$72.95 NZD
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Love To Dream - Swaddle Up 2.5 Tog $72.95 NZD
Dreamer White / Newborn Little Dreamer Pink / Newborn Little Dreamer Denim / Newborn Dreamer Olive / Newborn