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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 6-12 Months

An light blue coloured cocoon swaddle used to swaddle babies from 0-12 months.
ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

$89.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 3.5 Tog $89.95 NZD
Dragonflies / 0-3 Months Pink Daisies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months
The blue 6-18month NUK Star Day & Night Soothers come with a glow-in-the-dark effect, they are orthodontist-approved and breastfeeding-friendly.
NUK - Star Silicone Soother Twin Pack | Day & Night

NUK - Star Silicone Soother Twin Pack | Day & Night

$18.95 NZD
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NUK - Star Silicone Soother Twin Pack | Day & Night $18.95 NZD
0-6 Months / Pink 0-6 Months / Blue
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink
Swaddle Up Lite 0.2 TogPink
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$54.95 NZD
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Love To Dream - Swaddle Up Lite 0.2 Tog $54.95 NZD
Light Blue / Newborn Light Pink / Newborn
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Blush Ocean
B.BoxSpoutCupBlush
B.Box - Spout Cup

B.Box - Spout Cup

$16.95 NZD
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B.Box - Spout Cup $16.95 NZD
Blush Ocean Sage
Headu - My First Words

Headu - My First Words

$32.95 NZD
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Headu - My First Words $32.95 NZD
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Oat Sunshine Black Sage Soft Lilac Pink Hummingbird Pink Ditzy
Nestling - Waterproof Quilted Play Mat

Nestling - Waterproof Quilted Play Mat

$49.95 NZD
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Nestling - Waterproof Quilted Play Mat $49.95 NZD
Nestling Dinosaurs Pink Hummingbird Dogs on Holiday Sage Pink Ditzy
NUK - First Choice Plus Night Baby Bottle

NUK - First Choice Plus Night Baby Bottle

$22.99 NZD
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NUK - First Choice Plus Night Baby Bottle $22.99 NZD
Yellow Koala Universe
Frog and rainbow nuk space soother made for babies ages 0-6months with sensitive skin.
NUK - Space Silicone Soother

NUK - Space Silicone Soother

$15.95 NZD
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NUK - Space Silicone Soother $15.95 NZD
Lamington- Crew Merino Socks

Lamington- Crew Merino Socks

from $19.95 NZD
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Lamington- Crew Merino Socks from $19.95 NZD
Lamington Matilda / 0-3 Months Lamington Daisy / 0-3 Months Pilot / 0-3 Months Baltic / 0-3 Months Tahnee / 0-3 Months Tui / 0-3 Months Asta / 0-3 Months Baby Bunny / 0-3 Months Squirrel / 0-3 Months Apple / 0-3 Months Thistle / 0-3 Months Beau / 0-3 Months Plum / 0-3 Months Petal / 0-3 Months Wanaka / 0-3 Months Ted / 0-3 Months Candy / 0-3 Months Baby Fox / 0-3 Months
babybathbrush
B.Box - Baby Bath Brush

B.Box - Baby Bath Brush

$19.95 NZD
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B.Box - Baby Bath Brush $19.95 NZD
hydrate-350ml-body-lotion
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

$22.95 NZD
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B.Box Body - Hydrate Body Lotion | 350ml $22.95 NZD
Little Unicorn - Stretch Knit Fitted Cot Sheet

Little Unicorn - Stretch Knit Fitted Cot Sheet

$54.95 NZD
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Little Unicorn - Stretch Knit Fitted Cot Sheet $54.95 NZD
Pressed Petals Little Unicorn Rainbow Watercolour Rose Dino Friends Frost Green Tan Gingham
Sale
Lamaze - Soft Sorter

Lamaze - Soft Sorter

$39.95 NZD $49.95 NZD
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Lamaze - Soft Sorter $39.95 NZD $49.95 NZD
Medescan - L'il Booger Buster

Medescan - L'il Booger Buster

$99.95 NZD
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Medescan - L'il Booger Buster $99.95 NZD
B.Box - Pastel 3 Pack Mini Spoon

B.Box - Pastel 3 Pack Mini Spoon

$14.95 NZD
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B.Box - Pastel 3 Pack Mini Spoon $14.95 NZD
Sale
Mushie - Cloud Teether

Mushie - Cloud Teether

$12.95 NZD $21.95 NZD
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Mushie - Cloud Teether $12.95 NZD $21.95 NZD
Cloud Blue Sand
MushieRocketRattle
Mushie - Rocket Rattle Teether

Mushie - Rocket Rattle Teether

$34.95 NZD
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Mushie - Rocket Rattle Teether $34.95 NZD
Zazi - Clever Cup

Zazi - Clever Cup

$24.95 NZD
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Zazi - Clever Cup $24.95 NZD
Blush Vanilla Sage Sky
A 1.5 tog swaddle for babies. Designed to keep arms in or out.
Love To Dream - Swaddle Up All Seasons 1.5 Tog

Love To Dream - Swaddle Up All Seasons 1.5 Tog

$64.95 NZD
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Love To Dream - Swaddle Up All Seasons 1.5 Tog $64.95 NZD
Matchstick Monkey - Teething Starter Set

Matchstick Monkey - Teething Starter Set

$34.95 NZD
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Matchstick Monkey - Teething Starter Set $34.95 NZD
Mushie - Animal Teethers

Mushie - Animal Teethers

$24.99 NZD
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Mushie - Animal Teethers $24.99 NZD
Lion Yellow Bunny Sage Elephant Cloud Koala Stone Dog Natural
soothe-350ml-soap-free-mineral-bath-soak
B.Box Body - Soothe Soap Free Mineral Soak l 350ml

B.Box Body - Soothe Soap Free Mineral Soak l 350ml

$22.95 NZD
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B.Box Body - Soothe Soap Free Mineral Soak l 350ml $22.95 NZD
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
Sale
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$129.95 NZD $142.90 NZD
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Sleepytots The Ultimate Sleep Aid - Full Package Deal $129.95 NZD $142.90 NZD
White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil Light Wooden Tint / Sleep Easy Oil
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$20.00 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties $20.00 NZD $34.95 NZD
0-6 Months //10cm / Baby Blue Marle 2-3 Years // 16cm / Baby Pink Marle
The 3-Seasons Woolbabe front zip sleeping bag is made from soft merino and organic cotton, that keeps babies cozy in various temperatures year-round. This is the Glacier blue colour.
Woolbabe - 3 Seasons Front Zip Sleep Bag

Woolbabe - 3 Seasons Front Zip Sleep Bag

$169.00 NZD
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Woolbabe - 3 Seasons Front Zip Sleep Bag $169.00 NZD
Glacier / 3-24 months Mauve Manuka / 3-24 months Dune / 3-24 months Meadow Stripe / 2-4 years Dusk / 3-24 months Pebble Stripe / 3-24 months Tide / 3-24 months Tekapo Stars / 3-24 months Pine Stars / 2-4 years Moss Wilderness / 2-4 years Wildflower / 2-4 years
Love to Dream - Swaddle Up 1.0 Tog Original

Love to Dream - Swaddle Up 1.0 Tog Original

from $54.95 NZD
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Love to Dream - Swaddle Up 1.0 Tog Original from $54.95 NZD
Grey / Newborn Pink / Newborn Dusty Blue / Newborn Olive / Newborn Eclipse Pink / Newborn Organic Cream / Newborn Dreamer White / Newborn
Constructive Eating - Construction 3 Piece Cutlery Package

Constructive Eating - Construction 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Construction 3 Piece Cutlery Package $24.95 NZD
Frigg - Latex Daisy Pacifier Twin Pack

Frigg - Latex Daisy Pacifier Twin Pack

$22.95 NZD
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Frigg - Latex Daisy Pacifier Twin Pack $22.95 NZD
Sage / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Cuski - Original Cotton Comforter

Cuski - Original Cotton Comforter

$44.95 NZD
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Cuski - Original Cotton Comforter $44.95 NZD
Betty Bo Fabby Fizzy Eddie
babu-sunscreen-mini
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

from $3.95 NZD
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Babu - Everyday Sunscreen for Babies & Everyone from $3.95 NZD
Mushie - Pacifier Clips

Mushie - Pacifier Clips

$34.99 NZD
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Mushie - Pacifier Clips $34.99 NZD
Yellow Sage Cadet Blue Cloud Dried Thyme Iron Blush Mauve Cloudy Mauve
The haakaa baby care nail kit is a safe and easy baby nail trimming machine with 5 grinding pads, quiet motor, LED light, and pressure-activated arrest system. Suitable for all ages.
Haakaa - Baby Nail Care Set

Haakaa - Baby Nail Care Set

$27.50 NZD
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Haakaa - Baby Nail Care Set $27.50 NZD
The Natural Patch - BuzzPatch Mosquito Repellent Patches

The Natural Patch - BuzzPatch Mosquito Repellent Patches

$17.95 NZD
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The Natural Patch - BuzzPatch Mosquito Repellent Patches $17.95 NZD
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

$49.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog $49.95 NZD
Pink Daisies / 0-3 Months Green Willow / 0-3 Months Dragonflies / 0-3 Months Grey Marle / 0-3 Months Sweet Orchard / 0-3 Months Fruit Salad / 3-6 Months Night Sky / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Sunny / 0-3 Months Blue Ocean / 6-12 Months Oatmeal Marle / 0-3 Months
Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing)

Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing)

$79.99 NZD
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Lulla by Roro - Lulla Sleep Owl (24 Hours of Heartbeat and Breathing) $79.99 NZD
Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

from $39.00 NZD
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Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash from $39.00 NZD
Bumkins - Wet Bag

Bumkins - Wet Bag

$17.95 NZD
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Bumkins - Wet Bag $17.95 NZD
Grounded Sand Check Bumkins Sunshine Lace Unicorn Wander Jungle
Sale
Bibado - Double Dribble Bib

Bibado - Double Dribble Bib

$10.00 NZD $19.95 NZD
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Bibado - Double Dribble Bib $10.00 NZD $19.95 NZD
This Lavender Haakaa Fresh Food Feeder Mini Combo safely introduces new flavours, soothes teething gums, and prevents choking with frozen food portions.
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
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Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Copper Oatmeal Pumpkin Blush Sky Blue Mustard Pea Green Lavender
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
Cuski - Cuskiboo Bamboo Comforters

Cuski - Cuskiboo Bamboo Comforters

$49.95 NZD
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Cuski - Cuskiboo Bamboo Comforters $49.95 NZD
Blue Cream Minty-Boo Berry-Boo Pink
Bumkins - Splat Mats

Bumkins - Splat Mats

$32.95 NZD
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Bumkins - Splat Mats $32.95 NZD
Dinosaurs Jungle Wander Grey Chevron Camp Gear Cacti Feathers
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

from $32.95 NZD
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B.Box - Mini Lunch Box from $32.95 NZD
The Little Mermaid Spider-Man Blush Crush Spearmint Chill Out B.Box Midnight Lemon Twist Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate Bluey
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $42.95 NZD
Charliee / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Meredith / 0-3 Months (38-42cm) Primrose / 0-3 Months (38-42cm) Paris / 0-3 Months (38-42cm) Marie / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Leo / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm) Autumn Peony / 0-3 Months (38-42cm) Faith / 3-6 Months (42-46cm) Gwen / 3-6 Months (42-46cm)