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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 6-12 Months

Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
Sale
Lamaze - Grab Apple

Lamaze - Grab Apple

$29.95 NZD $35.00 NZD
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Lamaze - Grab Apple $29.95 NZD $35.00 NZD
Green Pink
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$79.95 NZD
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SnoozeShade - Plus Deluxe $79.95 NZD
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

$99.95 NZD
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker $99.95 NZD
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$14.99 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $14.99 NZD $41.95 NZD
Ralph / 0-3 Months (38-42cm)
Sale
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$18.95 NZD $20.95 NZD
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NUK for Nature Latex Soother Twin Pack $18.95 NZD $20.95 NZD
Olive / 0-6 Months Cream / 6-18 Months Rust / 0-6 Months
Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

$12.95 NZD
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Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack $12.95 NZD
The NUK Space Night Soother glows in the dark and is designed for babies sensitive skin. First soother is a orange lion with blue outline and the second is a green outline with stars.
NUK - Space Night Silicone Soother

NUK - Space Night Silicone Soother

$17.95 NZD
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NUK - Space Night Silicone Soother $17.95 NZD
Grey / 0-6 Months Pink / 0-6 Months Blue / 0-6 Months
Helps to clear babies blocked nose.
NUK Nasal Decongester

NUK Nasal Decongester

Sold Out
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NUK Nasal Decongester Sold Out
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Love To Dream - Swaddle Up 1.0 Tog Bamboo

Love To Dream - Swaddle Up 1.0 Tog Bamboo

$64.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Bamboo $64.95 NZD
Sale
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$22.95 NZD $26.95 NZD
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Matchstick Monkey - Animal Teether $22.95 NZD $26.95 NZD
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $26.95 NZD
NUK - First Choice Plus Baby Bottle 360ml

NUK - First Choice Plus Baby Bottle 360ml

$23.99 NZD
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NUK - First Choice Plus Baby Bottle 360ml $23.99 NZD
Pink Blue
Sale
Jellystone - Penguin Wobble

Jellystone - Penguin Wobble

$19.99 NZD $37.50 NZD
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Jellystone - Penguin Wobble $19.99 NZD $37.50 NZD
Bubblegum Mint Blue
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
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Yogasleep - Hushh+ $89.95 NZD
Sale
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$17.99 NZD $29.95 NZD
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Jellystone - Colour Wheel $17.99 NZD $29.95 NZD
A plush clip on tractor to go on bag and prams to keep babies entertained on the go.
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD
Plum - Swaddle Suit 2.5 Tog

Plum - Swaddle Suit 2.5 Tog

from $39.95 NZD
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Plum - Swaddle Suit 2.5 Tog from $39.95 NZD
Small / Giraffe Blue Small / Zebra Grey
Sale
Mushie - Silicone Baby Feeding Spoons

Mushie - Silicone Baby Feeding Spoons

$19.99 NZD $29.95 NZD
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Mushie - Silicone Baby Feeding Spoons $19.99 NZD $29.95 NZD
Blush Pink Cloudy Mauve IndianRed Cambridge Blue/ Shifting Sand
Sale
chill-fill-teether-blush
B.Box - Chill + Fill Teether

B.Box - Chill + Fill Teether

$29.95 NZD $32.95 NZD
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B.Box - Chill + Fill Teether $29.95 NZD $32.95 NZD
Blush Peony
Matchstick Monkey - Flat Face Teether & Soother Clip

Matchstick Monkey - Flat Face Teether & Soother Clip

$19.99 NZD
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Matchstick Monkey - Flat Face Teether & Soother Clip $19.99 NZD
Grey Giraffe Lion yellow
Sale
Mushie - Ball Teether

Mushie - Ball Teether

$14.99 NZD $27.99 NZD
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Mushie - Ball Teether $14.99 NZD $27.99 NZD
Dove Grey Tradewinds
breathe-well
Absolute Essential - Breathe Well Essential Oil 10ml

Absolute Essential - Breathe Well Essential Oil 10ml

$34.95 NZD
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Absolute Essential - Breathe Well Essential Oil 10ml $34.95 NZD
Sale
Babu - Organic Rainbow All In One

Babu - Organic Rainbow All In One

$32.95 NZD $44.95 NZD
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Babu - Organic Rainbow All In One $32.95 NZD $44.95 NZD
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$21.99 NZD $43.95 NZD
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Mushie - Lovey Blanket $21.99 NZD $43.95 NZD
Natural Pink
Sold Out
Plum - Swaddle Suit 1.0 Tog

Plum - Swaddle Suit 1.0 Tog

Sold Out
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Plum - Swaddle Suit 1.0 Tog Sold Out
Small / Giraffe Blue
Blue portable speaker on a white background
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
Sale
Boon - Suction Base Catch Plate

Boon - Suction Base Catch Plate

$12.95 NZD $24.95 NZD
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Boon - Suction Base Catch Plate $12.95 NZD $24.95 NZD
Sale
Mushie - Silicone Rainbow Teether

Mushie - Silicone Rainbow Teether

$14.95 NZD $29.95 NZD
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Mushie - Silicone Rainbow Teether $14.95 NZD $29.95 NZD
Pink Cambridge Blue
Baby First - Cot Flannelette Sheet Set

Baby First - Cot Flannelette Sheet Set

$42.00 NZD
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Baby First - Cot Flannelette Sheet Set $42.00 NZD
Sale
A soft book for babies to teach them shapes.
Lamaze - Shapes Book

Lamaze - Shapes Book

$29.95 NZD $39.95 NZD
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Lamaze - Shapes Book $29.95 NZD $39.95 NZD
Pink babies bib with floral and bunny pattern on a white background.
Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

Bibado - NEW DESIGNS Long Sleeve Coverall Bibs

from $29.99 NZD
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Bibado - NEW DESIGNS Long Sleeve Coverall Bibs from $29.99 NZD
Serengeti Spaghetti Dino Roar Botanical Bunnies Chasing Rainbows Peppa Pig George Pig
Floral patterned blanket with orange flowers and a baby innovation award badge on the top left corner.
Zazi - Messy Mats

Zazi - Messy Mats

$95.00 NZD
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Zazi - Messy Mats $95.00 NZD
Two black car sunshades on a white background
Baby First - Car Window Sunshade - 2 pack

Baby First - Car Window Sunshade - 2 pack

$29.99 NZD
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Baby First - Car Window Sunshade - 2 pack $29.99 NZD
Baby Tummy Oil
Absolute Essential - Baby Tummy

Absolute Essential - Baby Tummy

$29.95 NZD
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Absolute Essential - Baby Tummy $29.95 NZD
Pink and blue textured spoon shared as dinosaur on a white background
Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Pink Dino Ankylosaurus Individual Dinosaur Utensils $9.95 NZD
Frankie Apothecary - Kawakawa Body Oil

Frankie Apothecary - Kawakawa Body Oil

from $25.99 NZD
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Frankie Apothecary - Kawakawa Body Oil from $25.99 NZD
Sale
Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle

Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle

$186.88 NZD $219.85 NZD
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Rockit - Rockit Rechargeable, Zed & Wooshh Sleep Bundle $186.88 NZD $219.85 NZD
Pink reusable shopping bag with yellow floral pattern on a white background
Nestling - XL Double Pocket Wet Bag

Nestling - XL Double Pocket Wet Bag

$29.95 NZD
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Nestling - XL Double Pocket Wet Bag $29.95 NZD
Pink Ditsy Moss Check Bubblegum Daisy Road Works
Colorful diamond patterned bag on a white background
Nestling - Double Pocket Wet Bag

Nestling - Double Pocket Wet Bag

$17.95 NZD
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Nestling - Double Pocket Wet Bag $17.95 NZD
Bows Neon Diamonds Garden Road Works Safari Sage Rabbit
NUK Star Silicone Soother Twin Pack - Blue | Pink

NUK Star Silicone Soother Twin Pack - Blue | Pink

$17.50 NZD
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NUK Star Silicone Soother Twin Pack - Blue | Pink $17.50 NZD
Pink / 0-2 Months Blue / 0-2 Months
Pink splat mat with white corner on a white background
All 4 Ella - Recycled Messy Mat

All 4 Ella - Recycled Messy Mat

$25.99 NZD
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All 4 Ella - Recycled Messy Mat $25.99 NZD
Pink Blue
B.Box - 2 in 1 Suction Plate

B.Box - 2 in 1 Suction Plate

$17.99 NZD
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B.Box - 2 in 1 Suction Plate $17.99 NZD
Cleva Mama - ClevaBath® The Baby Sink Bath
Cleva Mama - ClevaBath® The Baby Sink Bath

Cleva Mama - ClevaBath® The Baby Sink Bath

$129.99 NZD
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Cleva Mama - ClevaBath® The Baby Sink Bath $129.99 NZD
Petite Eats - Veggie Medley Instant Puree Powder 20g

Petite Eats - Veggie Medley Instant Puree Powder 20g

$3.95 NZD
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Petite Eats - Veggie Medley Instant Puree Powder 20g $3.95 NZD
White dry mist humidifier with 'Crane' branding on a white background
Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L

Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L

$99.95 NZD
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Crane 3 in 1 Cool Mist Humidifier, Aroma Diffuser & Sleep Support Light – 1.9L $99.95 NZD