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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 6-12 Months

Sale
Boon - Squirt Spoon Baby Feeding Dispenser

Boon - Squirt Spoon Baby Feeding Dispenser

$14.95 NZD $24.95 NZD
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Boon - Squirt Spoon Baby Feeding Dispenser $14.95 NZD $24.95 NZD
Sale
Moose - Baby-in-View Back Seat Car Mirror

Moose - Baby-in-View Back Seat Car Mirror

$35.00 NZD $45.95 NZD
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Moose - Baby-in-View Back Seat Car Mirror $35.00 NZD $45.95 NZD
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

$18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks $18.95 NZD
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

$99.95 NZD
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker $99.95 NZD
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$21.95 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $21.95 NZD $41.95 NZD
Thomas / 0-3 Months (38-42cm) Melody / 0-3 Months (38-42cm) Ralph / 0-3 Months (38-42cm) Gloria / 0-3 Months (38-42cm)
Crane - Drop Cool Mist Humidifier 3.75L

Crane - Drop Cool Mist Humidifier 3.75L

$99.95 NZD
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Crane - Drop Cool Mist Humidifier 3.75L $99.95 NZD
Sage Clear White White Blue
NUK - Stainless Steel Learner Cup

NUK - Stainless Steel Learner Cup

$39.99 NZD
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NUK - Stainless Steel Learner Cup $39.99 NZD
Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

$139.00 NZD
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Woolbabe - Mini 3 Seasons Side Zip - 0-9 months $139.00 NZD
Meadow / 0-9 Months Dune Stripe / 0-9 Months Pebble / 0-9 Months Tekapo Stars / 0-9 Months
Banz Carewear - Protection Set with Sunglasses and Ear Muffs 0-2Y

Banz Carewear - Protection Set with Sunglasses and Ear Muffs 0-2Y

$59.99 NZD
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Banz Carewear - Protection Set with Sunglasses and Ear Muffs 0-2Y $59.99 NZD
Peace Orange
Sale
NUK - First Choice Learner Bottle 150ml, Silicone Spout 6-18M Leakproof

NUK - First Choice Learner Bottle 150ml, Silicone Spout 6-18M Leakproof

$15.00 NZD $22.99 NZD
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NUK - First Choice Learner Bottle 150ml, Silicone Spout 6-18M Leakproof $15.00 NZD $22.99 NZD
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$18.95 NZD
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NUK for Nature Latex Soother Twin Pack $18.95 NZD
Olive / 0-6 Months Cream / 0-6 Months Rust / 0-6 Months
Sale
Petite Eats - Suction Lion Plate

Petite Eats - Suction Lion Plate

$15.00 NZD $24.95 NZD
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Petite Eats - Suction Lion Plate $15.00 NZD $24.95 NZD
Pewter Sage Mustard
Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack

$12.95 NZD
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Tommee Tippee - Easigrip Self Feeding Spoons - 5 Pack $12.95 NZD
NUK - Space Night Silicone Soother

NUK - Space Night Silicone Soother

$17.95 NZD
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NUK - Space Night Silicone Soother $17.95 NZD
Blue / 0-6 Months Pink / 0-6 Months Purple / 18-36 Months Grey / 18-36 Months
Sale
Haakaa - Bendy Silicone Cutlery Set

Haakaa - Bendy Silicone Cutlery Set

$16.99 NZD $21.99 NZD
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Haakaa - Bendy Silicone Cutlery Set $16.99 NZD $21.99 NZD
Rust Grey Bluestone Blush
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $35.00 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $35.00 NZD
Sale
Marcus & Marcus - Sensory Teether

Marcus & Marcus - Sensory Teether

$7.99 NZD $14.99 NZD
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Marcus & Marcus - Sensory Teether $7.99 NZD $14.99 NZD
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$39.95 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $39.95 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Love To Dream - Swaddle Up 1.0 Tog Bamboo

Love To Dream - Swaddle Up 1.0 Tog Bamboo

$64.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Bamboo $64.95 NZD
Matchstick Monkey - Animal Teether

Matchstick Monkey - Animal Teether

$26.95 NZD
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Matchstick Monkey - Animal Teether $26.95 NZD
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$21.95 NZD
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NUK - First Choice Learner Bottle 150ml $21.95 NZD
White Boats Yellow Dino Purple Unicorn Green Sky
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $24.95 NZD
Lamaze - Gardenbug Foot Finder & Wrist Rattle Set

Lamaze - Gardenbug Foot Finder & Wrist Rattle Set

$49.95 NZD
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Lamaze - Gardenbug Foot Finder & Wrist Rattle Set $49.95 NZD
Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

$129.95 NZD
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Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine $129.95 NZD
Clear Sage
NUK - First Choice Plus Baby Bottle 360ml

NUK - First Choice Plus Baby Bottle 360ml

$23.99 NZD
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NUK - First Choice Plus Baby Bottle 360ml $23.99 NZD
Pink Blue
Jellystone - Penguin Wobble

Jellystone - Penguin Wobble

$37.50 NZD
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Jellystone - Penguin Wobble $37.50 NZD
Bubblegum Mint Soft Lilac Black
The Natural Patch - SunnyPatch UV Detecting Patch

The Natural Patch - SunnyPatch UV Detecting Patch

$23.95 NZD
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The Natural Patch - SunnyPatch UV Detecting Patch $23.95 NZD
Sale
Bumkins - Silicone Teething Charms

Bumkins - Silicone Teething Charms

$12.95 NZD $19.95 NZD
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Bumkins - Silicone Teething Charms $12.95 NZD $19.95 NZD
Blue Pink Purple
Sale
Jellystone - Cuddle Bunny

Jellystone - Cuddle Bunny

$19.95 NZD $27.95 NZD
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Jellystone - Cuddle Bunny $19.95 NZD $27.95 NZD
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $169.00 NZD
Dune / 1 Year Dusk Stars / 1 Year Pebble Stripe / 4 Years
Sold Out
Children's Echinature - Kiwiherb

Children's Echinature - Kiwiherb

Sold Out
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Children's Echinature - Kiwiherb Sold Out
Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

$159.00 NZD
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Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months $159.00 NZD
Tekapo Stars Pebble Moss Wilderness
Yogasleep - Hushh+

Yogasleep - Hushh+

$99.95 NZD
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Yogasleep - Hushh+ $99.95 NZD
Sale
Big Jig - Wooden Height Chart

Big Jig - Wooden Height Chart

$10.00 NZD $25.00 NZD
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Big Jig - Wooden Height Chart $10.00 NZD $25.00 NZD
Sale
Jellystone - Bunny Teether

Jellystone - Bunny Teether

$9.95 NZD $17.95 NZD
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Jellystone - Bunny Teether $9.95 NZD $17.95 NZD
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$29.95 NZD
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Jellystone - Colour Wheel $29.95 NZD
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD
Lamaze - Freddie the Firefly High Chair Toy

Lamaze - Freddie the Firefly High Chair Toy

$44.95 NZD
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Lamaze - Freddie the Firefly High Chair Toy $44.95 NZD
Plum - Swaddle Suit 2.5 Tog

Plum - Swaddle Suit 2.5 Tog

$49.95 NZD
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Plum - Swaddle Suit 2.5 Tog $49.95 NZD
Small / Giraffe Blue Small / Zebra Grey
B.Box Body - Cleanse Hair and Body Wash | 350ml

B.Box Body - Cleanse Hair and Body Wash | 350ml

$22.95 NZD
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B.Box Body - Cleanse Hair and Body Wash | 350ml $22.95 NZD
ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

$79.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 3.5 Tog $79.95 NZD
Dragonflies / 0-3 Months Pink Daisies / 0-3 Months Willow / 0-3 Months
Mushie - Silicone Baby Feeding Spoons

Mushie - Silicone Baby Feeding Spoons

$29.95 NZD
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Mushie - Silicone Baby Feeding Spoons $29.95 NZD
Blush Pink Cloudy Mauve IndianRed Cambridge Blue/ Shifting Sand Dried Thyme Natural SeaGreen
NUK - Star Silicone Soother Day & Night Twin Pack

NUK - Star Silicone Soother Day & Night Twin Pack

$18.95 NZD
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NUK - Star Silicone Soother Day & Night Twin Pack $18.95 NZD
0-6 Months / Pink 0-6 Months / Blue
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Pink 0-6 Months / Blue
Chill_Fill_Lullaby
B.Box - Chill + Fill Teether

B.Box - Chill + Fill Teether

$29.95 NZD
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B.Box - Chill + Fill Teether $29.95 NZD
Lullaby Blue B.Box Blush B.Box Peony
Sale
Babu - Organic Fitted Cot Sheet

Babu - Organic Fitted Cot Sheet

$55.00 NZD $65.00 NZD
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Babu - Organic Fitted Cot Sheet $55.00 NZD $65.00 NZD
Rainbow Teal / Standard 76cm x 138cm White / Standard 76cm x 138cm