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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 6-12 Months

Myfirsttractorrattle
Lamaze - John Deere My First Tractor Rattle

Lamaze - John Deere My First Tractor Rattle

$15.95 NZD
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Lamaze - John Deere My First Tractor Rattle $15.95 NZD
Noody Skincare - Soft Suds

Noody Skincare - Soft Suds

$29.00 NZD
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Noody Skincare - Soft Suds $29.00 NZD
Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

$89.95 NZD
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Crane - Ultrasonic Personal Humidifier and Aroma Diffuser $89.95 NZD
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
NUK Extra Soft Baby Brush

NUK Extra Soft Baby Brush

$15.95 NZD
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NUK Extra Soft Baby Brush $15.95 NZD
Blue Pink
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Navy Zazi Lilac Zazi Jet
Petite Eats - First Tastes Feeder

Petite Eats - First Tastes Feeder

$24.95 NZD
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Petite Eats - First Tastes Feeder $24.95 NZD
Breeze Sand Petite Fern Petal
Petite Eats - Freezer Tray

Petite Eats - Freezer Tray

$14.95 NZD
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Petite Eats - Freezer Tray $14.95 NZD
Breeze Sand Petite Fern Petal
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$17.95 NZD
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NUK Star Silicone Soother Twin Pack $17.95 NZD
0-2 Months / White Pink 0-2 Months / White Blue 6-18 Months / Pink 6-18 Months / Blue
MooGoo - Baby Gentle Shampoo 250ml

MooGoo - Baby Gentle Shampoo 250ml

$15.99 NZD
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MooGoo - Baby Gentle Shampoo 250ml $15.99 NZD
Q Life - Grizzly Guts

Q Life - Grizzly Guts

$34.95 NZD
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Q Life - Grizzly Guts $34.95 NZD
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
protect-100ml-nappy-and-barrier-cream
B.Box Body - Protect Nappy and Barrier Cream | 100ml

B.Box Body - Protect Nappy and Barrier Cream | 100ml

$22.95 NZD
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B.Box Body - Protect Nappy and Barrier Cream | 100ml $22.95 NZD
Matchstick Monkey - Teething Starter Set

Matchstick Monkey - Teething Starter Set

$34.95 NZD
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Matchstick Monkey - Teething Starter Set $34.95 NZD
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$25.00 NZD $42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $25.00 NZD $42.95 NZD
0-3 Months (38-42cm) / Noah 0-3 Months (38-42cm) / Sydney 3-6 Months (42-46cm) / Frances Flax
Beetl - Baby Cream

Beetl - Baby Cream

$49.95 NZD
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Beetl - Baby Cream $49.95 NZD
Mushie - Animal Teethers

Mushie - Animal Teethers

$24.99 NZD
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Mushie - Animal Teethers $24.99 NZD
Dog Natural Lion Yellow Bunny Sage Elephant Cloud Koala Stone
B.Box Body - Soothe Soap Free Mineral Soak l 350ml

B.Box Body - Soothe Soap Free Mineral Soak l 350ml

$22.95 NZD
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B.Box Body - Soothe Soap Free Mineral Soak l 350ml $22.95 NZD
Zed the Vibration Sleep Soother and Nightlight - Rockit

Zed the Vibration Sleep Soother and Nightlight - Rockit

$59.99 NZD
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Zed the Vibration Sleep Soother and Nightlight - Rockit $59.99 NZD
Sale
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$125.00 NZD $142.90 NZD
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Sleepytots The Ultimate Sleep Aid - Full Package Deal $125.00 NZD $142.90 NZD
Light Wooden Tint / Sleep Easy Oil White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil
Sale
Bedhead - Fleecy Winter Booties

Bedhead - Fleecy Winter Booties

$20.00 NZD $34.95 NZD
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Bedhead - Fleecy Winter Booties $20.00 NZD $34.95 NZD
0-6 Months //10cm / Navy Bootie 0-6 Months //10cm / Baby Blue Marle 2-3 Years // 16cm / Dark Denim Marle 2-3 Years // 16cm / Baby Pink Marle
Woolbabe - 3 Seasons Front Zip Sleep Bag

Woolbabe - 3 Seasons Front Zip Sleep Bag

$169.00 NZD
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Woolbabe - 3 Seasons Front Zip Sleep Bag $169.00 NZD
Mauve Manuka / 3-24 months Meadow Stripe / 3-24 months Dune / 3-24 months Dusk / 3-24 months Pebble Stripe / 3-24 months Tide / 3-24 months Tekapo Stars / 3-24 months Pine Stars / 3-24 months Moss Wilderness / 2-4 years Wildflower / 2-4 years
Love to Dream - Swaddle Up 1.0 Tog Original

Love to Dream - Swaddle Up 1.0 Tog Original

from $54.95 NZD
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Love to Dream - Swaddle Up 1.0 Tog Original from $54.95 NZD
Grey / Newborn Olive / Newborn Pink / Newborn Dusty Blue / Newborn LightSkyBlue / Newborn Organic Cream / Newborn
Constructive Eating - Construction 3 Piece Cutlery Package

Constructive Eating - Construction 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Construction 3 Piece Cutlery Package $24.95 NZD
Frigg - Daisy Natural Rubber Pacifier Twin Pack

Frigg - Daisy Natural Rubber Pacifier Twin Pack

$22.95 NZD
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Frigg - Daisy Natural Rubber Pacifier Twin Pack $22.95 NZD
Chamomile / SIZE 1 (0-6 MONTHS) Cotton Candy / SIZE 1 (0-6 MONTHS) Pink Cream Poppy / SIZE 1 (0-6 MONTHS) Biscuit / SIZE 1 (0-6 MONTHS) Frigg Peony / SIZE 1 (0-6 MONTHS) Desert / SIZE 1 (0-6 MONTHS) Cream Poppy / SIZE 1 (0-6 MONTHS) Cream Lupine / SIZE 1 (0-6 MONTHS) Willow / SIZE 1 (0-6 MONTHS) Aurora / SIZE 1 (0-6 MONTHS) Pale Daffodil / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Cream / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Soft Lilac / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Sea Foam / SIZE 1 (0-6 MONTHS) Glacier Blue / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS) Cappuccino / SIZE 1 (0-6 MONTHS) Frigg Acorn / SIZE 1 (0-6 MONTHS) Breeze / SIZE 1 (0-6 MONTHS)
Cuski - Original Cotton Comforter

Cuski - Original Cotton Comforter

$44.95 NZD
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Cuski - Original Cotton Comforter $44.95 NZD
Betty Fabby Fizzy Bo Gerry Berry Eddie Berry
babu-sunscreen-mini
Babu - Everyday Sunscreen for Babies & Everyone

Babu - Everyday Sunscreen for Babies & Everyone

from $3.95 NZD
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Babu - Everyday Sunscreen for Babies & Everyone from $3.95 NZD
Mushie - Pacifier Clips

Mushie - Pacifier Clips

$34.99 NZD
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Mushie - Pacifier Clips $34.99 NZD
Halo / Mauve Halo / Iron Halo / Cloud Halo / Cadet Blue Halo / Dried Thyme Halo / Clementine Halo / Cloudy Mauve Cleo / Black Cleo / Stone
BabyNailCareSet
Haakaa - Baby Nail Care Set

Haakaa - Baby Nail Care Set

$27.50 NZD
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Haakaa - Baby Nail Care Set $27.50 NZD
The Natural Patch - BuzzPatch Mosquito Repellent Patches

The Natural Patch - BuzzPatch Mosquito Repellent Patches

$17.95 NZD
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The Natural Patch - BuzzPatch Mosquito Repellent Patches $17.95 NZD
ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

ErgoPouch - Cocoon Swaddle Bag 0.2 Tog

$49.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 0.2 Tog $49.95 NZD
Fruit Salad / 0-3 Months Sweet Orchard / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Sunny / 0-3 Months Blue Ocean / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 0-3 Months Sage / 0-3 Months Night Sky / 0-3 Months Berries / 0-3 Months Critters / 0-3 Months
Sale
Lulla by Roro - Lulla Owl Sleep (24 Hours of Heartbeat and Breathing)

Lulla by Roro - Lulla Owl Sleep (24 Hours of Heartbeat and Breathing)

$50.00 NZD $79.99 NZD
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Lulla by Roro - Lulla Owl Sleep (24 Hours of Heartbeat and Breathing) $50.00 NZD $79.99 NZD
Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash

from $39.00 NZD
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Frankie Apothecary - Kawakawa Balm - Eczema and Nappy Rash from $39.00 NZD
Bumkins - Wet Bag

Bumkins - Wet Bag

$15.99 NZD
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Bumkins - Wet Bag $15.99 NZD
Lace Wildlife Wander Tropical Outdoors Camp Gear Unicorn Rainbow Jungle
Sale
Bibado - Double Dribble The Ultimate Neckerchief Bib

Bibado - Double Dribble The Ultimate Neckerchief Bib

$10.00 NZD $19.95 NZD
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Bibado - Double Dribble The Ultimate Neckerchief Bib $10.00 NZD $19.95 NZD
FreshFoodFeederMiniCombo-Lavender
Haakaa - Fresh Food Feeder Mini Combo

Haakaa - Fresh Food Feeder Mini Combo

$32.50 NZD
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Haakaa - Fresh Food Feeder Mini Combo $32.50 NZD
Blush Copper Lavender Mustard Oatmeal Olive Pumpkin Sky Blue
Lamington - Crew Merino Socks - Christmas Edition

Lamington - Crew Merino Socks - Christmas Edition

from $19.95 NZD
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Lamington - Crew Merino Socks - Christmas Edition from $19.95 NZD
Holly / 0-3 Months Blizzard / 0-3 Months
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
Cuski - Cuskiboo Bamboo Comforters

Cuski - Cuskiboo Bamboo Comforters

$49.95 NZD
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Cuski - Cuskiboo Bamboo Comforters $49.95 NZD
Blue-ee-Boo Minty-Boo Creamee-Boo Berry-Boo Pinkee-Boo
Bumkins - Splat Mats

Bumkins - Splat Mats

$34.95 NZD
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Bumkins - Splat Mats $34.95 NZD
Wildlife Dinosaurs Jungle Wander Grey Chevron Camp Gear Cacti Tropical Feathers Colour Quill
mini-lunchbox-blush-crush
B.Box - Mini Lunch Box

B.Box - Mini Lunch Box

$32.95 NZD
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B.Box - Mini Lunch Box $32.95 NZD
Blush Crush Spearmint Chill Out B.Box Midnight Flamingo Fizz Blue Blaze Lilac Pop Emerald Forest Indigo Rose Ocean Breeze Strawberry Shake Blue Slate
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $42.95 NZD
Meredith / 0-3 Months (38-42cm) Paris / 0-3 Months (38-42cm) Charliee / 0-3 Months (38-42cm) Frankie / 3-6 Months (42-46cm) Primrose / 0-3 Months (38-42cm) Marie / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm) Spencer / 0-3 Months (38-42cm) Autumn Peony / 0-3 Months (38-42cm) Faith / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Gwen / 3-6 Months (42-46cm) Leo / 0-3 Months (38-42cm)
Ergopouch - Layer Long Sleeve 1.0 Tog

Ergopouch - Layer Long Sleeve 1.0 Tog

$44.95 NZD
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Ergopouch - Layer Long Sleeve 1.0 Tog $44.95 NZD
Sweet Orchard / 0-3 Months Fruit Salad / 0-3 Months Pink Daisies / 0-3 Months Dragonflies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Grey Marle / 0-3 Months Sage / 0-3 Months Berries / 0-3 Months Night Sky / 0-3 Months
Two Nomads- Baby View Mirror

Two Nomads- Baby View Mirror

$35.00 NZD
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Two Nomads- Baby View Mirror $35.00 NZD
Love To Dream - Swaddle Up Transitional 1.0 Tog

Love To Dream - Swaddle Up Transitional 1.0 Tog

from $64.95 NZD
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Love To Dream - Swaddle Up Transitional 1.0 Tog from $64.95 NZD
Dusty Pink / Medium Grey / Medium Mint / X-Large
Petite Eats - Sleeved Waterproof Bib

Petite Eats - Sleeved Waterproof Bib

$34.95 NZD
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Petite Eats - Sleeved Waterproof Bib $34.95 NZD
Fruit Salad Petite Space Petite Rainbow Dusty Lilac Aqua Dino Light Pink Bunny Daisy Navy Polka Dot Bluebelle Rust Bear
Aroma Natural - Sniffles Oil Blend

Aroma Natural - Sniffles Oil Blend

$26.95 NZD
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Aroma Natural - Sniffles Oil Blend $26.95 NZD