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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 6-12 Months

An ideal learner bottle to transition to after babies come off the bottle.
NUK for Nature Learner Bottle | 150ml

NUK for Nature Learner Bottle | 150ml

$23.95 NZD
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NUK for Nature Learner Bottle | 150ml $23.95 NZD
Nude Sage
Q Life - Sleepytime

Q Life - Sleepytime

$34.95 NZD
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Q Life - Sleepytime $34.95 NZD
B.Box - Wrist Teether

B.Box - Wrist Teether

$16.95 NZD
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B.Box - Wrist Teether $16.95 NZD
Blush Sage Peony Lullaby Blue
dawn-the-dino-book
Bibado - Dawn the Dinosaur Teething Book

Bibado - Dawn the Dinosaur Teething Book

$14.95 NZD
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Bibado - Dawn the Dinosaur Teething Book $14.95 NZD
Nestling - Out & About Change Mat

Nestling - Out & About Change Mat

$22.95 NZD
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Nestling - Out & About Change Mat $22.95 NZD
Pink Ditsy Moss Check Grey Stripe Oat Sunshine Black Surfs Up Whales
Sale
Skip Hop - Stroll & Connect Child Cup Holder

Skip Hop - Stroll & Connect Child Cup Holder

$29.95 NZD $39.95 NZD
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Skip Hop - Stroll & Connect Child Cup Holder $29.95 NZD $39.95 NZD
Sale
Bedhead Swim Legionnaire Beach Hat | Clearance Styles

Bedhead Swim Legionnaire Beach Hat | Clearance Styles

$25.00 NZD $36.95 NZD
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Bedhead Swim Legionnaire Beach Hat | Clearance Styles $25.00 NZD $36.95 NZD
Mermaid / 0-3 Months (37cm) Gingham / 0-3 Months (37cm) Ray / 0-3 Months (37cm) Turtle / 0-3 Months (37cm) Icepop / 3-6 Months (42cm) Stripe / 0-3 Months (37cm)
Silicone-Baby-Spoons-Fern
Petite Eats - Silicone Baby Spoons

Petite Eats - Silicone Baby Spoons

$19.95 NZD
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Petite Eats - Silicone Baby Spoons $19.95 NZD
Sage Breeze Petal
BabyMassageEssentials
Absolute Essentials - Baby Massage Essentials

Absolute Essentials - Baby Massage Essentials

$59.95 NZD
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Absolute Essentials - Baby Massage Essentials $59.95 NZD
Myfirsttractorrattle
Lamaze - John Deere My First Tractor Rattle

Lamaze - John Deere My First Tractor Rattle

$15.95 NZD
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Lamaze - John Deere My First Tractor Rattle $15.95 NZD
Noody Skincare - Soft Suds

Noody Skincare - Soft Suds

$29.00 NZD
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Noody Skincare - Soft Suds $29.00 NZD
Sale
Hackerlily_dad
Hackerlily - Hip-Surfer Baby Carrier & Bum Bag - Clearace

Hackerlily - Hip-Surfer Baby Carrier & Bum Bag - Clearace

$206.10 NZD $229.00 NZD
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Hackerlily - Hip-Surfer Baby Carrier & Bum Bag - Clearace $206.10 NZD $229.00 NZD
body-wash-shampoo-200ml
Babu - Body Wash & Shampoo

Babu - Body Wash & Shampoo

Sold Out
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Babu - Body Wash & Shampoo Sold Out
Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

$89.95 NZD
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Crane - Ultrasonic Personal Humidifier and Aroma Diffuser $89.95 NZD
noody-lotion-potion
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
NUK Extra Soft Baby Brush

NUK Extra Soft Baby Brush

$15.95 NZD
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NUK Extra Soft Baby Brush $15.95 NZD
Blue Pink
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Navy Zazi Jet Zazi Lilac
Petite Eats - First Tastes Feeder

Petite Eats - First Tastes Feeder

$24.95 NZD
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Petite Eats - First Tastes Feeder $24.95 NZD
Petal Breeze Sand Petite Fern
Petite Eats - Freezer Tray

Petite Eats - Freezer Tray

$14.95 NZD
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Petite Eats - Freezer Tray $14.95 NZD
Sand Petite Fern Petal Breeze
Love To Dream - Swaddle Up 0.2 Tog Bamboo

Love To Dream - Swaddle Up 0.2 Tog Bamboo

$57.95 NZD
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Love To Dream - Swaddle Up 0.2 Tog Bamboo $57.95 NZD
Grey / Newborn
NUK Star Silicone Soother Twin Pack

NUK Star Silicone Soother Twin Pack

$17.95 NZD
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NUK Star Silicone Soother Twin Pack $17.95 NZD
0-2 Months / White Pink 0-2 Months / White Blue 6-18 Months / Pink 6-18 Months / Blue
MooGoo - Baby Gentle Shampoo 250ml

MooGoo - Baby Gentle Shampoo 250ml

$15.99 NZD
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MooGoo - Baby Gentle Shampoo 250ml $15.99 NZD
Q Life - Grizzly Guts

Q Life - Grizzly Guts

$34.95 NZD
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Q Life - Grizzly Guts $34.95 NZD
The Nude Alchemist - SPF30 Sunscreen

The Nude Alchemist - SPF30 Sunscreen

$34.95 NZD
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The Nude Alchemist - SPF30 Sunscreen $34.95 NZD
protect-100ml-nappy-and-barrier-cream
B.Box Body - Protect Nappy and Barrier Cream | 100ml

B.Box Body - Protect Nappy and Barrier Cream | 100ml

$22.95 NZD
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B.Box Body - Protect Nappy and Barrier Cream | 100ml $22.95 NZD
Sale
Cherub Baby - On The Go Food Pouches LARGE 10 Pack

Cherub Baby - On The Go Food Pouches LARGE 10 Pack

$19.95 NZD $29.95 NZD
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Cherub Baby - On The Go Food Pouches LARGE 10 Pack $19.95 NZD $29.95 NZD
Pink & Orange Blue & Green
watersafe-sunscreen-babu
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$35.95 NZD
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Babu - Water Safe Sunscreen $35.95 NZD
Sale
Mushie - Fork and Spoon Set

Mushie - Fork and Spoon Set

$14.95 NZD $20.95 NZD
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Mushie - Fork and Spoon Set $14.95 NZD $20.95 NZD
Blush Vanilla
TubesBathToy
Boon - Tubes Bath Toy

Boon - Tubes Bath Toy

$22.00 NZD
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Boon - Tubes Bath Toy $22.00 NZD
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

$18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks $18.95 NZD
Made for babies up until 9 months, this 3 seasons sleep bag is suitable in temperatures from 18 to 28 degrees.
Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

Woolbabe - Mini 3 Seasons Side Zip - 0-9 months

$139.00 NZD
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Woolbabe - Mini 3 Seasons Side Zip - 0-9 months $139.00 NZD
Glacier / 0-9 Months Meadow Stripe / 0-9 Months Dune / 0-9 Months Pebble / 0-9 Months Tekapo Stars / 0-9 Months
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $35.00 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $35.00 NZD
NUK - First Choice Learner Bottle 150ml

NUK - First Choice Learner Bottle 150ml

$21.95 NZD
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NUK - First Choice Learner Bottle 150ml $21.95 NZD
Red Green Sky White Boats
The Natural Patch - SunnyPatch UV Detecting Patch

The Natural Patch - SunnyPatch UV Detecting Patch

$23.95 NZD
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The Natural Patch - SunnyPatch UV Detecting Patch $23.95 NZD
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $169.00 NZD
Dune / 1 Year Tekapo Stars / 1 Year Dusk Stars / 1 Year Pebble Stripe / 3 Years
The Woolbabe Mini Duvet Sleep Bag is filled with warm, temperature regulating merino. It is perfect for babies aged 0-9months.
Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months

$159.00 NZD
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Woolbabe - Mini Duvet Side Zip Sleeping Bag - 0-9 months $159.00 NZD
Glacier Dusk Tekapo Stars Pebble Moss Wilderness
cleanse-350ml-hair-and-body-wash
B.Box Body - Cleanse Hair and Body Wash | 350ml

B.Box Body - Cleanse Hair and Body Wash | 350ml

$22.95 NZD
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B.Box Body - Cleanse Hair and Body Wash | 350ml $22.95 NZD
ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

$89.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 3.5 Tog $89.95 NZD
Dragonflies / 0-3 Months Pink Daisies / 0-3 Months Willow / 0-3 Months
The blue 0-6month NUK Star Day & Night Soothers come with a glow-in-the-dark effect, they are orthodontist-approved and breastfeeding-friendly.
NUK - Star Silicone Soother Day & Night Twin Pack

NUK - Star Silicone Soother Day & Night Twin Pack

$18.95 NZD
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NUK - Star Silicone Soother Day & Night Twin Pack $18.95 NZD
0-6 Months / Pink 0-6 Months / Blue
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink
Swaddle Up Lite 0.2 TogPink
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$54.95 NZD
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Love To Dream - Swaddle Up Lite 0.2 Tog $54.95 NZD
Light Blue / Newborn Light Pink / Newborn
training-cup-sage
B.Box - Training Cup

B.Box - Training Cup

$15.95 NZD
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B.Box - Training Cup $15.95 NZD
Sage Blush Ocean
B.BoxSpoutCupBlush
B.Box - Spout Cup

B.Box - Spout Cup

$16.95 NZD
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B.Box - Spout Cup $16.95 NZD
Sage Blush Ocean
Headu - My First Words

Headu - My First Words

$32.95 NZD
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Headu - My First Words $32.95 NZD
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Pink Ditzy Oat Sunshine Black Sage Soft Lilac Pink Hummingbird Dogs on Holiday
Nestling - Waterproof Quilted Play Mat

Nestling - Waterproof Quilted Play Mat

$49.95 NZD
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Nestling - Waterproof Quilted Play Mat $49.95 NZD
Nestling Dinosaurs Pink Hummingbird Sage Dogs on Holiday Pink Ditzy
NUK - First Choice Plus Night Baby Bottle

NUK - First Choice Plus Night Baby Bottle

$22.99 NZD
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NUK - First Choice Plus Night Baby Bottle $22.99 NZD
Yellow Koala Universe
beet-berry-fusion-20g
Petite Eats - Beet & Berry Instant Puree Powder 20g

Petite Eats - Beet & Berry Instant Puree Powder 20g

$4.50 NZD
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Petite Eats - Beet & Berry Instant Puree Powder 20g $4.50 NZD