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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 0-6 Months

NUK - First Choice Plus Polypropylene Baby Bottle 150ml

NUK - First Choice Plus Polypropylene Baby Bottle 150ml

Sold Out
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NUK - First Choice Plus Polypropylene Baby Bottle 150ml Sold Out
Babyfirst - Halo Foam Mattress Bassinet

Babyfirst - Halo Foam Mattress Bassinet

from $41.99 NZD
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Babyfirst - Halo Foam Mattress Bassinet from $41.99 NZD
Sale
Gummee Glove - Teething Ring

Gummee Glove - Teething Ring

$5.00 NZD $11.95 NZD
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Gummee Glove - Teething Ring $5.00 NZD $11.95 NZD
Moose - Baby Head Shape Support

Moose - Baby Head Shape Support

$34.99 NZD
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Moose - Baby Head Shape Support $34.99 NZD
Pink White
Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

$23.50 NZD
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Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark $23.50 NZD
Blush Night / Size 1 (0-6 Months) Sage Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months) Stone Blue Night / Size 1 (0-6 Months)
blue-white-NUK-soothers
NUK - Signature Silicone Night Soother Twin Pack

NUK - Signature Silicone Night Soother Twin Pack

$14.95 NZD
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NUK - Signature Silicone Night Soother Twin Pack $14.95 NZD
Red / 0-6 Months Blue Star / 0-6 Months Purple / 0-6 Months Blue / 0-6 Months
Sale
Lamaze - Grab Apple

Lamaze - Grab Apple

$19.95 NZD $35.00 NZD
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Lamaze - Grab Apple $19.95 NZD $35.00 NZD
Green Pink
A fitted white cotton sheet made to fit an hourglass bassinet shape.
Babyfirst - Halo Bassinet Fitted White Sheet

Babyfirst - Halo Bassinet Fitted White Sheet

$21.99 NZD
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Babyfirst - Halo Bassinet Fitted White Sheet $21.99 NZD
Sale
Bedhead - Reversible Winter Bonnet

Bedhead - Reversible Winter Bonnet

$25.00 NZD $41.95 NZD
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Bedhead - Reversible Winter Bonnet $25.00 NZD $41.95 NZD
Melody / 0-3 Months (38-42cm) Ralph / 0-3 Months (38-42cm)
Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

Crane - Ultrasonic Personal Humidifier and Aroma Diffuser

$89.95 NZD
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Crane - Ultrasonic Personal Humidifier and Aroma Diffuser $89.95 NZD
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$30.00 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $30.00 NZD $39.95 NZD
Alice / 3-6 Months (42-46cm) Autumn Peony / 1-3 Years (50-54cm) Charliee / 3-6 Months (42-46cm) Frankie / 0-3 Months (38-42cm) Freya / 1-3 Years (50-54cm) Faith / 3-6 Months (42-46cm) Gwen / 0-3 Months (38-42cm) Sammy / 0-3 Months (38-42cm)
Sale
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

$24.95 NZD $34.95 NZD
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Little Unicorn -Deluxe Muslin Swaddle $24.95 NZD $34.95 NZD
Spruce Deluxe Charcoal Deluxe Raindrops Deluxe
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $35.00 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $35.00 NZD
Oricom - Infrared Forehead Thermometer

Oricom - Infrared Forehead Thermometer

$39.95 NZD
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Oricom - Infrared Forehead Thermometer $39.95 NZD
Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

$129.95 NZD
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Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine $129.95 NZD
Sage Clear
NUK - First Choice Plus Baby Bottle 360ml

NUK - First Choice Plus Baby Bottle 360ml

$23.99 NZD
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NUK - First Choice Plus Baby Bottle 360ml $23.99 NZD
Pink Blue
Boon - Drying Grass

Boon - Drying Grass

$39.95 NZD
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Boon - Drying Grass $39.95 NZD
Green White
Plum - Swaddle Suit 2.5 Tog

Plum - Swaddle Suit 2.5 Tog

$49.95 NZD
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Plum - Swaddle Suit 2.5 Tog $49.95 NZD
Small / Giraffe Blue Small / Zebra Grey
A plush clip on tractor to go on bag and prams to keep babies entertained on the go.
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$15.95 NZD
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NUK Star Latex Soother Twin Pack $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink
Sale
Babu - Organic Rainbow Cotton Hat | 3-6M

Babu - Organic Rainbow Cotton Hat | 3-6M

$8.00 NZD $16.50 NZD
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Babu - Organic Rainbow Cotton Hat | 3-6M $8.00 NZD $16.50 NZD
Rainbow Blush Rainbow Teal
Sale
Bibado - Dawn the Dinosaur Teething Bundle

Bibado - Dawn the Dinosaur Teething Bundle

$31.92 NZD $39.90 NZD
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Bibado - Dawn the Dinosaur Teething Bundle $31.92 NZD $39.90 NZD
clutch-dishwasher-basket-grey-white
Boon - Clutch Dishwasher Basket

Boon - Clutch Dishwasher Basket

$26.95 NZD
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Boon - Clutch Dishwasher Basket $26.95 NZD
An light blue coloured cocoon swaddle used to swaddle babies from 0-12 months.
ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

$89.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 3.5 Tog $89.95 NZD
Dragonflies / 0-3 Months Pink Daisies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months
Sale
Bubba Blue - Swaddle Suit Light Weight Air

Bubba Blue - Swaddle Suit Light Weight Air

$24.95 NZD $44.95 NZD
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Bubba Blue - Swaddle Suit Light Weight Air $24.95 NZD $44.95 NZD
Grey White
The blue 6-18month NUK Star Day & Night Soothers come with a glow-in-the-dark effect, they are orthodontist-approved and breastfeeding-friendly.
NUK - Star Silicone Soother Twin Pack | Day & Night

NUK - Star Silicone Soother Twin Pack | Day & Night

$18.95 NZD
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NUK - Star Silicone Soother Twin Pack | Day & Night $18.95 NZD
0-6 Months / Pink 0-6 Months / Blue
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$34.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $34.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
Sale
Mushie - Lovey Blanket

Mushie - Lovey Blanket

$29.95 NZD $43.95 NZD
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Mushie - Lovey Blanket $29.95 NZD $43.95 NZD
Natural Pink Tradewinds Primrose Pink
Sale
NUK - First Choice Bottle | 300ml

NUK - First Choice Bottle | 300ml

$16.95 NZD $22.95 NZD
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NUK - First Choice Bottle | 300ml $16.95 NZD $22.95 NZD
NUK - First Choice Plus Night Baby Bottle

NUK - First Choice Plus Night Baby Bottle

$22.99 NZD
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NUK - First Choice Plus Night Baby Bottle $22.99 NZD
Yellow Koala Universe
Sale
Plum - Swaddle Suit 1.0 Tog

Plum - Swaddle Suit 1.0 Tog

$29.90 NZD $49.90 NZD
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Plum - Swaddle Suit 1.0 Tog $29.90 NZD $49.90 NZD
Small / Zebra Grey Small / Giraffe Blue Small / Plum Bunny
Boon - Drying Lawn

Boon - Drying Lawn

$59.95 NZD
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Boon - Drying Lawn $59.95 NZD
Nestling - Waterproof Quilted Play Mat

Nestling - Waterproof Quilted Play Mat

$49.95 NZD
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Nestling - Waterproof Quilted Play Mat $49.95 NZD
Nestling Dinosaurs Pink Hummingbird Dogs on Holiday Sage Pink Ditzy
Babyfirst - Bassinet Cotton White Sheet Set

Babyfirst - Bassinet Cotton White Sheet Set

$26.99 NZD
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Babyfirst - Bassinet Cotton White Sheet Set $26.99 NZD
Boon - Groove Drying Rack

Boon - Groove Drying Rack

$52.00 NZD
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Boon - Groove Drying Rack $52.00 NZD
Sale
Lamaze - Friends Book

Lamaze - Friends Book

$24.95 NZD $34.95 NZD
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Lamaze - Friends Book $24.95 NZD $34.95 NZD
Swaddle Up Lite 0.2 TogPink
Love To Dream - Swaddle Up Lite 0.2 Tog

Love To Dream - Swaddle Up Lite 0.2 Tog

$54.95 NZD
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Love To Dream - Swaddle Up Lite 0.2 Tog $54.95 NZD
Light Blue / Newborn Light Pink / Newborn
Mod & Tod - Bassinet Sheet & Change Mat Cover

Mod & Tod - Bassinet Sheet & Change Mat Cover

$29.95 NZD
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Mod & Tod - Bassinet Sheet & Change Mat Cover $29.95 NZD
Isla Starlit Earthy Sage Galaxy Quest Savanna Delilah
A waterproof quilted play mat that is perfect to fit in a nappy ag when out and about to keep baby comfortable and changed.
Nestling - Waterproof Quilted Change Mat

Nestling - Waterproof Quilted Change Mat

$29.95 NZD
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Nestling - Waterproof Quilted Change Mat $29.95 NZD
Oat Sunshine Black Sage Soft Lilac Pink Hummingbird Pink Ditzy
BabyEarOil
Absolute Essential - Baby & Child Ear Oil 25ml

Absolute Essential - Baby & Child Ear Oil 25ml

$32.95 NZD
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Absolute Essential - Baby & Child Ear Oil 25ml $32.95 NZD
Sale
A soft book for babies 3 months and up to learn about feelings.
Lamaze - Feelings Book

Lamaze - Feelings Book

$20.00 NZD $34.95 NZD
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Lamaze - Feelings Book $20.00 NZD $34.95 NZD
A newborn starter kit containing a starter toothbrush, hair brush, teether, baby scissors and a soother.
NUK - Welcome Set

NUK - Welcome Set

$49.95 NZD
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NUK - Welcome Set $49.95 NZD
Sale
Jellystone - Star Teether

Jellystone - Star Teether

$9.95 NZD $17.95 NZD
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Jellystone - Star Teether $9.95 NZD $17.95 NZD
Sale
Lamaze - Colours Book

Lamaze - Colours Book

$20.00 NZD $34.95 NZD
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Lamaze - Colours Book $20.00 NZD $34.95 NZD
Sale
Little Difference - A3 Nursery Prints

Little Difference - A3 Nursery Prints

$25.00 NZD $39.95 NZD
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Little Difference - A3 Nursery Prints $25.00 NZD $39.95 NZD
Medescan - L'il Booger Buster

Medescan - L'il Booger Buster

$99.95 NZD
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Medescan - L'il Booger Buster $99.95 NZD
The NUK Milk Powder Dispenser has three containers for pre-portioning formula or cereal powder. It includes a funnel for easy filling, and is dishwasher and sterilizer safe.
NUK - Milk Powder Dispenser

NUK - Milk Powder Dispenser

$18.95 NZD
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NUK - Milk Powder Dispenser $18.95 NZD
Baby First - Bassinet Flannelette Sheet Set

Baby First - Bassinet Flannelette Sheet Set

from $24.99 NZD
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Baby First - Bassinet Flannelette Sheet Set from $24.99 NZD