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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 0-6 Months

The Nude Alchemist - Magnesium Rescue

The Nude Alchemist - Magnesium Rescue

$24.95 NZD
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The Nude Alchemist - Magnesium Rescue $24.95 NZD
Tommee Tippee - New Parent Essentials Set

Tommee Tippee - New Parent Essentials Set

$239.95 NZD
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Tommee Tippee - New Parent Essentials Set $239.95 NZD
Yogasleep - Hushh+

Yogasleep - Hushh+

$99.95 NZD
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Yogasleep - Hushh+ $99.95 NZD
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

$99.95 NZD
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker $99.95 NZD
Yogasleep - Dreamcenter with Night Light

Yogasleep - Dreamcenter with Night Light

$79.95 NZD
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Yogasleep - Dreamcenter with Night Light $79.95 NZD
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$79.95 NZD
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Yogasleep- Hushh 2 $79.95 NZD
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

$69.95 NZD
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Yogasleep - Nod Sound Machine and Nightlight $69.95 NZD
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Navy Zazi Lilac Zazi Jet
Hackerlily_dad
Hackerlily - Hip-Surfer Baby Carrier & Bum Bag

Hackerlily - Hip-Surfer Baby Carrier & Bum Bag

$229.00 NZD
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Hackerlily - Hip-Surfer Baby Carrier & Bum Bag $229.00 NZD
Black Fossil
Moogoo - Baby Fast-Absorbing Lotion with Ceramides

Moogoo - Baby Fast-Absorbing Lotion with Ceramides

$24.95 NZD
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Moogoo - Baby Fast-Absorbing Lotion with Ceramides $24.95 NZD
Moogoo - Nappy Balm

Moogoo - Nappy Balm

$16.95 NZD
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Moogoo - Nappy Balm $16.95 NZD
Nestling_Oat_Sunshine
Nestling - Out & About Change Mat

Nestling - Out & About Change Mat

$22.95 NZD
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Nestling - Out & About Change Mat $22.95 NZD
Pink Ditsy Oat Sunshine Black Surfs Up Whales
NUK - First Choice Kiddy Cup Night Baby Bottle 300ml

NUK - First Choice Kiddy Cup Night Baby Bottle 300ml

$23.95 NZD
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NUK - First Choice Kiddy Cup Night Baby Bottle 300ml $23.95 NZD
Pink Blue
NUK - NUK for Nature Baby Bottle

NUK - NUK for Nature Baby Bottle

from $22.95 NZD
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NUK - NUK for Nature Baby Bottle from $22.95 NZD
150ml / Nude 150ml / Sage
Jellystone - Dummy Clip

Jellystone - Dummy Clip

$23.95 NZD
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Jellystone - Dummy Clip $23.95 NZD
Purely Baby - Nappy Bags 50 pack

Purely Baby - Nappy Bags 50 pack

$3.50 NZD
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Purely Baby - Nappy Bags 50 pack $3.50 NZD
Sale
Bibado - Double Dribble The Ultimate Neckerchief Bib

Bibado - Double Dribble The Ultimate Neckerchief Bib

$10.00 NZD $19.95 NZD
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Bibado - Double Dribble The Ultimate Neckerchief Bib $10.00 NZD $19.95 NZD
Bedhead Swim Legionnaire Beach Hat (0-2Y)

Bedhead Swim Legionnaire Beach Hat (0-2Y)

$36.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-2Y) $36.95 NZD
Skipper / 0-3 Months (37cm) Sweethearts / 0-3 Months (37cm) Andie / 0-3 Months (37cm) Lila / 0-3 Months (37cm) Sails / 0-3 Months (37cm) Tallulah / 0-3 Months (37cm) Stevie / 0-3 Months (37cm) Blossom / 0-3 Months (37cm) Bedhead Rainbow / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Pelican / 0-3 Months (37cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Slate / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Marine / 0-3 Months (37cm)
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $42.95 NZD
Meredith / 0-3 Months (38-42cm) Paris / 0-3 Months (38-42cm) Charliee / 0-3 Months (38-42cm) Frankie / 3-6 Months (42-46cm) Primrose / 0-3 Months (38-42cm) Marie / 0-3 Months (38-42cm) Spring Melody / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm) Spencer / 0-3 Months (38-42cm) Autumn Peony / 0-3 Months (38-42cm) Faith / 0-3 Months (38-42cm) Finley / 0-3 Months (38-42cm) Gwen / 3-6 Months (42-46cm) Leo / 0-3 Months (38-42cm)
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$8.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 1 (0-6 months) $8.00 NZD $12.95 NZD
Blush / 0-6 months Mustard / 0-6 months Grey / 0-6 months Denim Blue / 0-6 months Desert Rose / 0-6 months Nougat / 0-6 months Sage / 0-6 months Vanilla / 0-6 months White / 0-6 months
MooGoo - 2-in-1 Natural Bubbly Wash

MooGoo - 2-in-1 Natural Bubbly Wash

from $21.95 NZD
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MooGoo - 2-in-1 Natural Bubbly Wash from $21.95 NZD
Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

$24.99 NZD
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Nail Snail - Baby Nail Trimmer 3-in-1 Tool $24.99 NZD
Lamaze - Bitty Bite Bug Rattle

Lamaze - Bitty Bite Bug Rattle

$15.95 NZD
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Lamaze - Bitty Bite Bug Rattle $15.95 NZD
OralFeedingSyringe
Haakaa - Oral Feeding Syringe

Haakaa - Oral Feeding Syringe

$11.40 NZD
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Haakaa - Oral Feeding Syringe $11.40 NZD
Sale
Jack N' Jill - Natural Toothpaste 50g

Jack N' Jill - Natural Toothpaste 50g

from $4.00 NZD $8.50 NZD
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Jack N' Jill - Natural Toothpaste 50g from $4.00 NZD $8.50 NZD
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Charcoal Boba Posy Boba Bloom Navy Black Grey
Love To Dream - Swaddle Up 3.5 Tog Extra Warm

Love To Dream - Swaddle Up 3.5 Tog Extra Warm

$79.95 NZD
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Love To Dream - Swaddle Up 3.5 Tog Extra Warm $79.95 NZD
Newborn / Olive Newborn / White Medium / Grey
Sale
Binnie Baby - Binnie Beads Baby Amber Bracelet

Binnie Baby - Binnie Beads Baby Amber Bracelet

$9.90 NZD $19.90 NZD
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Binnie Baby - Binnie Beads Baby Amber Bracelet $9.90 NZD $19.90 NZD
Black Green Sienna Cherry Maroon Honey Golden Rod
Blush SIlicone
Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack

Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack

$23.50 NZD
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Frigg - Daisy Silicone Pacifier Glow in The Dark Twin Pack $23.50 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Purely Baby - Disposable Changing Mats 10pc

Purely Baby - Disposable Changing Mats 10pc

$8.95 NZD
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Purely Baby - Disposable Changing Mats 10pc $8.95 NZD
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

from $32.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat from $32.95 NZD
Soft Lilac / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Navy / 0-3 Months (37cm) Blush / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm)
Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack

Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack

$22.95 NZD
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Frigg - Fairytale Natural Rubber/Latex Pacifier Twin Pack $22.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months)
Jack N' Jill - Teething Gel

Jack N' Jill - Teething Gel

$17.95 NZD
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Jack N' Jill - Teething Gel $17.95 NZD
Absolute Essential - Baby & Child Sleep Essential Oil Package

Absolute Essential - Baby & Child Sleep Essential Oil Package

$89.95 NZD
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Absolute Essential - Baby & Child Sleep Essential Oil Package $89.95 NZD
NUK - Cool All-Around Turtle Teether

NUK - Cool All-Around Turtle Teether

$12.95 NZD
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NUK - Cool All-Around Turtle Teether $12.95 NZD
Pink LightGreen LightBlue
Cuddle Co - Organic Cotton Feeding & Infant Support Pillow

Cuddle Co - Organic Cotton Feeding & Infant Support Pillow

$77.50 NZD
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Cuddle Co - Organic Cotton Feeding & Infant Support Pillow $77.50 NZD
Sale
NUK Baby Toothpaste

NUK Baby Toothpaste

$5.99 NZD $8.99 NZD
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NUK Baby Toothpaste $5.99 NZD $8.99 NZD
Sale
Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat

$25.00 NZD $41.95 NZD
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Bedhead Heritage Teddy Baby & Toddler Reversible Flap Hat $25.00 NZD $41.95 NZD
Steele / 0-3 Months (38-42cm) Rosa / 0-3 Months (38-42cm) Maize / 0-3 Months (38-42cm)
Jack N' Jill - Silicone Finger Brush 2 Pack 'Stage 1'

Jack N' Jill - Silicone Finger Brush 2 Pack 'Stage 1'

$8.99 NZD
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Jack N' Jill - Silicone Finger Brush 2 Pack 'Stage 1' $8.99 NZD
Sale
Jellystone - Sensory Ball

Jellystone - Sensory Ball

$19.46 NZD $25.95 NZD
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Jellystone - Sensory Ball $19.46 NZD $25.95 NZD
MooGoo - Natural Milk Wash

MooGoo - Natural Milk Wash

from $22.95 NZD
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MooGoo - Natural Milk Wash from $22.95 NZD
MooGoo - Natural Skin Milk Udder Cream

MooGoo - Natural Skin Milk Udder Cream

$23.99 NZD
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MooGoo - Natural Skin Milk Udder Cream $23.99 NZD
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$35.95 NZD
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Babu - Water Safe Sunscreen $35.95 NZD
NUK - First Choice Plus Polypropylene Baby Bottle 150ml

NUK - First Choice Plus Polypropylene Baby Bottle 150ml

$18.95 NZD
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NUK - First Choice Plus Polypropylene Baby Bottle 150ml $18.95 NZD
Babyfirst - Halo Foam Mattress Bassinet

Babyfirst - Halo Foam Mattress Bassinet

from $41.99 NZD
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Babyfirst - Halo Foam Mattress Bassinet from $41.99 NZD
Sale
Gummee Glove - Teething Ring

Gummee Glove - Teething Ring

$5.00 NZD $11.95 NZD
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Gummee Glove - Teething Ring $5.00 NZD $11.95 NZD
Moose - Baby Head Shape Support

Moose - Baby Head Shape Support

$34.99 NZD
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Moose - Baby Head Shape Support $34.99 NZD
White Pink
NUK Bottle Cleanser 500ml

NUK Bottle Cleanser 500ml

$12.95 NZD
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NUK Bottle Cleanser 500ml $12.95 NZD