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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 0-6 Months

The Full coloured Purple Solar Buddie is a refillable sunscreen applicator for kids and babies of any age. It's easy to use, no mess and perfect for outdoor fun and travel.
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

from $24.94 NZD
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Solar Buddies - One Sunscreen Applicator from $24.94 NZD
Blue Green Pink Purple Nude Black Full Pink Full Blue Full Green Red
Teething Tamer is award winning in the OHbaby! Awards in 2022 and 2024.
The Nude Alchemist - Teething Tamer

The Nude Alchemist - Teething Tamer

$25.95 NZD
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The Nude Alchemist - Teething Tamer $25.95 NZD
The Nude Alchemist - Magnesium Rescue

The Nude Alchemist - Magnesium Rescue

$25.95 NZD
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The Nude Alchemist - Magnesium Rescue $25.95 NZD
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
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Yogasleep - Hushh+ $89.95 NZD
Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker

Sold Out
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Yogasleep - Duet White Noise Machine with Night Light and Wireless Speaker Sold Out
Yogasleep - Dreamcenter with Night Light

Yogasleep - Dreamcenter with Night Light

$79.95 NZD
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Yogasleep - Dreamcenter with Night Light $79.95 NZD
Blue portable speaker on a white background
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
The Yogasleep Nod White Noise Machine helps babies to fall asleep faster and helps them to stay in a deep sleep. 20 sounds.
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

$69.95 NZD
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Yogasleep - Nod Sound Machine and Nightlight $69.95 NZD
Almond-Shades0-3
Zazi - Zazi Tots Shades 0-3

Zazi - Zazi Tots Shades 0-3

$34.95 NZD
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Zazi - Zazi Tots Shades 0-3 $34.95 NZD
Zazi Navy Zazi Almond Zazi Blue Whale Zazi Sunshine Zazi Jet Zazi Lilac Zazi Bubble Gum Pink Zazi Sage
moogoo-natural -nappy-balm
Moogoo - Nappy Balm

Moogoo - Nappy Balm

$18.50 NZD
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Moogoo - Nappy Balm $18.50 NZD
Nestling - Out & About Change Mat

Nestling - Out & About Change Mat

$24.95 NZD
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Nestling - Out & About Change Mat $24.95 NZD
Pink Ditsy Moss Check Grey Stripe Oat Sunshine Black Surfs Up Whales
NUK for Nature baby bottle gives the baby the same drinking sensation as at a parent’s breast. Recommended by paediatricians and midwives. 150ml Nude colour.
NUK - NUK for Nature Baby Bottle

NUK - NUK for Nature Baby Bottle

$23.95 NZD
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NUK - NUK for Nature Baby Bottle $23.95 NZD
150ml / Nude 150ml / Sage
Sale
Bibado - Double Dribble Bib - CLEARANCE

Bibado - Double Dribble Bib - CLEARANCE

$9.99 NZD $19.95 NZD
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Bibado - Double Dribble Bib - CLEARANCE $9.99 NZD $19.95 NZD
Bedhead Swim Legionnaire Beach Hat (0-3Y)

Bedhead Swim Legionnaire Beach Hat (0-3Y)

$41.95 NZD
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Bedhead Swim Legionnaire Beach Hat (0-3Y) $41.95 NZD
Sheldon / 0-3 Months (37cm) Oasis / 0-3 Months (37cm) Splendor / 0-3 Months (37cm) Bedhead Rainbow / 0-3 Months (37cm) Sweethearts / 3-6 Months (42cm) Pelican / 0-3 Months (37cm) Valencia / 0-3 Months (37cm) Blue Waves / 0-3 Months (37cm) Aqua / 0-3 Months (37cm) Peach / 0-3 Months (37cm) Marine / 0-3 Months (37cm) Slate / 0-3 Months (37cm) Stevie / 0-3 Months (37cm) White / 0-3 Months (37cm) Hibiscus / 0-3 Months (37cm)
Sale
Bedhead Heritage - Baby & Toddler Reversible Flap Hat

Bedhead Heritage - Baby & Toddler Reversible Flap Hat

$32.95 NZD $42.95 NZD
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Bedhead Heritage - Baby & Toddler Reversible Flap Hat $32.95 NZD $42.95 NZD
Charliee / 0-3 Months (38-42cm) Frankie / 0-3 Months (38-42cm) Finley / 3-6 Months (42-46cm) Meredith / 0-3 Months (38-42cm) Primrose / 0-3 Months (38-42cm) Spring Melody / 3-6 Months (42-46cm) Leo / 0-3 Months (38-42cm) Farah / 0-3 Months (38-42cm) Alice / 0-3 Months (38-42cm)
Sale
Classical Child - Silicone Dummy Size 1 (0-6 months)

Classical Child - Silicone Dummy Size 1 (0-6 months)

$6.00 NZD $12.95 NZD
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Classical Child - Silicone Dummy Size 1 (0-6 months) $6.00 NZD $12.95 NZD
Grey Mustard Nougat Vanilla
MooGoo - 2-in-1 Natural Bubbly Wash

MooGoo - 2-in-1 Natural Bubbly Wash

$22.50 NZD
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MooGoo - 2-in-1 Natural Bubbly Wash $22.50 NZD
Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Nail Snail - Baby Nail Trimmer 3-in-1 Tool

Sold Out
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Nail Snail - Baby Nail Trimmer 3-in-1 Tool Sold Out
OralFeedingSyringe
Haakaa - Oral Feeding Syringe

Haakaa - Oral Feeding Syringe

$11.40 NZD
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Haakaa - Oral Feeding Syringe $11.40 NZD
Boba Bliss V2

Boba Bliss V2

$159.95 NZD
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Boba Bliss V2 $159.95 NZD
Black Charcoal Boba Posy Boba Bloom Navy Grey
Love To Dream - Swaddle Up 3.5 Tog Extra Warm

Love To Dream - Swaddle Up 3.5 Tog Extra Warm

$79.95 NZD
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Love To Dream - Swaddle Up 3.5 Tog Extra Warm $79.95 NZD
Newborn / Olive Newborn / White Medium / Grey
Blush SIlicone
Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Silicone Daisy Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Grey Night / Size 1 (0-6 Months) Blush Night / Size 1 (0-6 Months) Croissant Night / Size 1 (0-6 Months) Portobello Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months)
Babies hat in legionnaire style with strap in navy
Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat

$42.95 NZD
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Bedhead - Core Range - Baby & Toddler Legionnaire Flap Hat $42.95 NZD
Blush / 0-3 Months (37cm) Soft Lilac / 0-3 Months (37cm) Grey / 0-3 Months (37cm) Navy / 0-3 Months (37cm) Khaki / 0-3 Months (37cm) Chambray / 0-3 Months (37cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 0-3 Months (37cm) Denim / 0-3 Months (37cm)
Frigg - Latex Pacifier Twin Pack | Fairytale Collection

Frigg - Latex Pacifier Twin Pack | Fairytale Collection

$23.95 NZD
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Frigg - Latex Pacifier Twin Pack | Fairytale Collection $23.95 NZD
Thumbelina / Size 1 (0-6 months) Clumsy Hans / Size 1 (0-6 months) The Emperor's New Clothes / Size 1 (0-6 months) Ol Lukoie / Size 1 (0-6 months) Little Mermaid/Thumbelina / Size 1 (0-6 months) Ugly Duckling/Little Match Girl / Size 2 (6-18 months) Ugly Duckling/Ol Lukoie / Size 2 (6-18 months) Clumsy Hans/Emperor's New Clothes / Size 1 (0-6 months) Snow Queen/Princess and the Pea / Size 1 (0-6 months)
Baby_ChildSleepEssentialOilPackage
Absolute Essential - Baby & Child Sleep Essential Oil Package

Absolute Essential - Baby & Child Sleep Essential Oil Package

$89.95 NZD
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Absolute Essential - Baby & Child Sleep Essential Oil Package $89.95 NZD
White pillow with a brown tag on a white background
Cuddle Co - Organic Cotton 2Pk Support Pillow & Wedge Feeding Pillow / Nursing Pillow

Cuddle Co - Organic Cotton 2Pk Support Pillow & Wedge Feeding Pillow / Nursing Pillow

$99.99 NZD
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Cuddle Co - Organic Cotton 2Pk Support Pillow & Wedge Feeding Pillow / Nursing Pillow $99.99 NZD
MooGoo - Natural Milk Wash

MooGoo - Natural Milk Wash

$22.95 NZD
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MooGoo - Natural Milk Wash $22.95 NZD
watersafe-sunscreen-babu
Babu - Water Safe Sunscreen

Babu - Water Safe Sunscreen

$39.95 NZD
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Babu - Water Safe Sunscreen $39.95 NZD
NUK - First Choice Plus Polypropylene Baby Bottle 150ml

NUK - First Choice Plus Polypropylene Baby Bottle 150ml

$20.95 NZD
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NUK - First Choice Plus Polypropylene Baby Bottle 150ml $20.95 NZD
Babyfirst - Halo Foam Mattress Bassinet

Babyfirst - Halo Foam Mattress Bassinet

$41.99 NZD
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Babyfirst - Halo Foam Mattress Bassinet $41.99 NZD
Sale
Gummee Glove - Teething Ring

Gummee Glove - Teething Ring

$3.99 NZD $11.95 NZD
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Gummee Glove - Teething Ring $3.99 NZD $11.95 NZD
Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark

$24.95 NZD
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Frigg - Latex Rope Pacifier Twin Pack | Glow in The Dark $24.95 NZD
Blush Night / Size 1 (0-6 Months) Sage Night / Size 1 (0-6 Months) Cream Night / Size 1 (0-6 Months) Stone Blue Night / Size 1 (0-6 Months)
Sale
Lamaze - Grab Apple

Lamaze - Grab Apple

$29.95 NZD $35.00 NZD
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Lamaze - Grab Apple $29.95 NZD $35.00 NZD
Green Pink
A fitted white cotton sheet made to fit an hourglass bassinet shape.
Babyfirst - Halo Bassinet Fitted White Sheet

Babyfirst - Halo Bassinet Fitted White Sheet

$21.99 NZD
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Babyfirst - Halo Bassinet Fitted White Sheet $21.99 NZD
Sale
Bedhead - CLEARANCE Reversible Winter Bonnet

Bedhead - CLEARANCE Reversible Winter Bonnet

$14.99 NZD $41.95 NZD
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Bedhead - CLEARANCE Reversible Winter Bonnet $14.99 NZD $41.95 NZD
Ralph / 0-3 Months (38-42cm)
Sale
Bedhead Heritage - Reversible Sun Bonnet

Bedhead Heritage - Reversible Sun Bonnet

$18.99 NZD $39.95 NZD
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Bedhead Heritage - Reversible Sun Bonnet $18.99 NZD $39.95 NZD
Charliee / 6-12 Months (46-50cm) Frankie / 1-3 Years (50-54cm) Gwen / 3-6 Months (42-46cm) Sammy / 1-3 Years (50-54cm)
Sold Out
Little Unicorn -Deluxe Muslin Swaddle

Little Unicorn -Deluxe Muslin Swaddle

Sold Out
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Little Unicorn -Deluxe Muslin Swaddle Sold Out
Spruce Deluxe
NUK - First Choice Plus Baby Bottle 360ml

NUK - First Choice Plus Baby Bottle 360ml

$23.99 NZD
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NUK - First Choice Plus Baby Bottle 360ml $23.99 NZD
Pink Blue
Sale
Boon - Drying Grass

Boon - Drying Grass

$34.95 NZD $39.95 NZD
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Boon - Drying Grass $34.95 NZD $39.95 NZD
Green
A plush clip on tractor to go on bag and prams to keep babies entertained on the go.
Lamaze - Clip N Go Tractor

Lamaze - Clip N Go Tractor

$39.95 NZD
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Lamaze - Clip N Go Tractor $39.95 NZD
Sale
NUK Star Latex Soother Twin Pack

NUK Star Latex Soother Twin Pack

$11.99 NZD $15.95 NZD
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NUK Star Latex Soother Twin Pack $11.99 NZD $15.95 NZD
0-6 Months / Blue 0-6 Months / Pink 6-18 Months / Red | Yellow 6-18 Months / Blue | Teal
Sale
Bibado - Dawn the Dinosaur Teething Bundle

Bibado - Dawn the Dinosaur Teething Bundle

$31.92 NZD $39.90 NZD
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Bibado - Dawn the Dinosaur Teething Bundle $31.92 NZD $39.90 NZD
clutch-dishwasher-basket-grey-white
Boon - Clutch Dishwasher Basket

Boon - Clutch Dishwasher Basket

$26.95 NZD
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Boon - Clutch Dishwasher Basket $26.95 NZD
An light blue coloured cocoon swaddle used to swaddle babies from 0-12 months.
ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

ErgoPouch - Cocoon Swaddle Bag 3.5 Tog

$89.95 NZD
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ErgoPouch - Cocoon Swaddle Bag 3.5 Tog $89.95 NZD
Dragonflies / 0-3 Months Pink Daisies / 0-3 Months Willow / 0-3 Months Oatmeal Marle / 0-3 Months Starbeam / 0-3 Months Ink / 0-3 Months
Sale
Bubba Blue - Swaddle Suit Light Weight Air

Bubba Blue - Swaddle Suit Light Weight Air

$19.99 NZD $44.95 NZD
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Bubba Blue - Swaddle Suit Light Weight Air $19.99 NZD $44.95 NZD
Grey White
The blue 6-18month NUK Star Day & Night Soothers come with a glow-in-the-dark effect, they are orthodontist-approved and breastfeeding-friendly.
NUK - Star Silicone Soother Twin Pack | Day & Night

NUK - Star Silicone Soother Twin Pack | Day & Night

$18.95 NZD
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NUK - Star Silicone Soother Twin Pack | Day & Night $18.95 NZD
0-6 Months / Pink 0-6 Months / Blue
Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y)

$42.95 NZD
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Bedhead - Core Range - Baby & Toddler Bucket Hat (0-3Y) $42.95 NZD
Denim Ruffle / 0-3 Months (37cm) Chambray / 3-6 Months (42cm) Khaki / 3-6 Months (42cm) Blush / 3-6 Months (42cm) Grey / 3-6 Months (42cm) Blush Ruffle / 0-3 Months (37cm) White Ruffle / 3-6 Months (42cm) Navy / 3-6 Months (42cm) Soft Lilac / 3-6 Months (42cm)
NUK - First Choice Plus Night Baby Bottle

NUK - First Choice Plus Night Baby Bottle

$22.99 NZD
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NUK - First Choice Plus Night Baby Bottle $22.99 NZD
Yellow Koala Universe