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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 0-6 Months

Aroma Natural - Sniffles Oil Blend

Aroma Natural - Sniffles Oil Blend

$26.95 NZD
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Aroma Natural - Sniffles Oil Blend $26.95 NZD
ErgoPouch - Layer Long Sleeve 0.2 Tog

ErgoPouch - Layer Long Sleeve 0.2 Tog

$39.95 NZD
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ErgoPouch - Layer Long Sleeve 0.2 Tog $39.95 NZD
Sunny / 0-3 Months Dragonflies / 0-3 Months Green Willow / 0-3 Months Pink Daisies / 0-3 Months Night Sky / 0-3 Months Grey Marle / 0-3 Months
ems-for-bubs-baby-ear-muffs-white-pink
Ems 4 Kids- Baby Earmuffs 0-18M

Ems 4 Kids- Baby Earmuffs 0-18M

$70.00 NZD
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Ems 4 Kids- Baby Earmuffs 0-18M $70.00 NZD
Lamington - Knee High Merino Socks

Lamington - Knee High Merino Socks

from $19.95 NZD
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Lamington - Knee High Merino Socks from $19.95 NZD
Snowflake / Prem Jemima / 0-3 Months Truffle / 0-3 Months Rosie / 0-3 Months Pebble / 0-3 Months Dandelion / 0-3 Months Peanut / 0-3 Months Rocky / 0-3 Months Gracee / 0-3 Months Hundreds & Thousands / 4-6 Years Pine / 1-2 Years Scooter / 0-3 Months
Frigg - Daisy Natural Rubber Pacifier Twin Pack Glow in The Dark

Frigg - Daisy Natural Rubber Pacifier Twin Pack Glow in The Dark

$23.50 NZD
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Frigg - Daisy Natural Rubber Pacifier Twin Pack Glow in The Dark $23.50 NZD
French Grey/Portobello / Size 1 (0-6 Months) Blush/Cream / Size 1 (0-6 Months) Cream French Grey / Size 1 (0-6 Months) Night Gray / Size 1 (0-6 Months) Night Blush / Size 1 (0-6 Months) Croissant / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months)
Sale
Gummee Glove - Baby Teether 3-6m

Gummee Glove - Baby Teether 3-6m

$10.00 NZD $32.95 NZD
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Gummee Glove - Baby Teether 3-6m $10.00 NZD $32.95 NZD
Banz Carewear - Protective Mini Muffs for 0-2Y

Banz Carewear - Protective Mini Muffs for 0-2Y

$49.95 NZD
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Banz Carewear - Protective Mini Muffs for 0-2Y $49.95 NZD
Blue Pink Black Aqua Silver Magenta Peace
Love To Dream - Swaddle Up 2.5 Tog

Love To Dream - Swaddle Up 2.5 Tog

$69.95 NZD
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Love To Dream - Swaddle Up 2.5 Tog $69.95 NZD
Dreamer Olive / Newborn Silly Goose Pink / Newborn Silly Goose Blue / Newborn Dreamer White / Newborn
Frigg - Fairytale Silicone Pacifier Twin Pack

Frigg - Fairytale Silicone Pacifier Twin Pack

$22.95 NZD
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Frigg - Fairytale Silicone Pacifier Twin Pack $22.95 NZD
Little Mermaid / Size 1 (0-6 Months) Clumsy Hans / Size 1 (0-6 Months) Thumbelina / Size 1 (0-6 Months) The Emperor's New Clothes / Size 1 (0-6 Months) Ol Lukoie / Size 1 (0-6 Months) Little Mermaid/Thumbelina / Size 1 (0-6 Months) Ugly Duckling/Little Match Girl / Size 1 (0-6 Months) Ugly Duckling/Ol Lukoie / Size 1 (0-6 Months) Snow Queen/Princess and The Pea / Size 1 (0-6 Months)
Frigg - Rope Natural Rubber Pacifier Twin Pack

Frigg - Rope Natural Rubber Pacifier Twin Pack

$22.95 NZD
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Frigg - Rope Natural Rubber Pacifier Twin Pack $22.95 NZD
Rope Powder Blue / Size 1 (0-6 Months) Rope Sage / Size 1 (0-6 Months) Rope Ocean View / Size 1 (0-6 Months) Rope French Gray / Size 1 (0-6 Months) Rope Blush / Size 1 (0-6 Months) Rope Croissant/Olive / Size 1 (0-6 Months) Rope Twilight Mauve / Size 1 (0-6 Months) Portobello / Size 1 (0-6 Months) Olive / Size 1 (0-6 Months) Rope Baby Pink / Size 1 (0-6 Months) Rope Soft Lilac / Size 1 (0-6 Months) Vintage Green / Size 1 (0-6 Months)
Frigg - Daisy Silicone Pacifier Twin Pack

Frigg - Daisy Silicone Pacifier Twin Pack

$22.95 NZD
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Frigg - Daisy Silicone Pacifier Twin Pack $22.95 NZD
Soft Lilac / SIZE 1 (0-6 MONTHS) Soft Lilac/Daffodil / SIZE 1 (0-6 MONTHS) Pink Cream/Cream / SIZE 1 (0-6 MONTHS) Cream/Lupine / SIZE 1 (0-6 MONTHS) Sage / SIZE 1 (0-6 MONTHS) Blush / SIZE 1 (0-6 MONTHS) Powder Blue / SIZE 1 (0-6 MONTHS) Lilypad / SIZE 1 (0-6 MONTHS) Baby Pink / SIZE 1 (0-6 MONTHS) Powder Blush / SIZE 1 (0-6 MONTHS) French Grey / SIZE 1 (0-6 MONTHS)
Boon - Tripod Formula Dispenser

Boon - Tripod Formula Dispenser

$16.99 NZD
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Boon - Tripod Formula Dispenser $16.99 NZD
Crane - Cool Mist Humidifier + Aroma Diffuser

Crane - Cool Mist Humidifier + Aroma Diffuser

$99.95 NZD
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Crane - Cool Mist Humidifier + Aroma Diffuser $99.95 NZD
Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

Moogoo - Baby Clear Zinc Sunscreen SPF40 120g

Sold Out
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Moogoo - Baby Clear Zinc Sunscreen SPF40 120g Sold Out
Bibado - Dawn The Dinosaur ™ Teether

Bibado - Dawn The Dinosaur ™ Teether

$24.99 NZD
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Bibado - Dawn The Dinosaur ™ Teether $24.99 NZD
Sale
Baby Nails - The Thumble Wearable Baby Nail File

Baby Nails - The Thumble Wearable Baby Nail File

$10.00 NZD $19.95 NZD
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Baby Nails - The Thumble Wearable Baby Nail File $10.00 NZD $19.95 NZD
Noody Skincare - Calm Balm

Noody Skincare - Calm Balm

Sold Out
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Noody Skincare - Calm Balm Sold Out
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
Sale
Gummee - 'Anti Scratch' Teething Mitts, 0-3 months

Gummee - 'Anti Scratch' Teething Mitts, 0-3 months

$19.95 NZD $24.95 NZD
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Gummee - 'Anti Scratch' Teething Mitts, 0-3 months $19.95 NZD $24.95 NZD
protect-100ml-nappy-and-barrier-cream
B.Box Body - Protect Nappy and Barrier Cream | 100ml

B.Box Body - Protect Nappy and Barrier Cream | 100ml

$22.95 NZD
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B.Box Body - Protect Nappy and Barrier Cream | 100ml $22.95 NZD
B.Box Body - Cleanse Hair and Body Wash | 350ml

B.Box Body - Cleanse Hair and Body Wash | 350ml

$22.95 NZD
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B.Box Body - Cleanse Hair and Body Wash | 350ml $22.95 NZD
B.Box Body - Soothe Soap Free Mineral Soak l 350ml

B.Box Body - Soothe Soap Free Mineral Soak l 350ml

$22.95 NZD
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B.Box Body - Soothe Soap Free Mineral Soak l 350ml $22.95 NZD
nourish-150ml-body-and-bath-oil
B.Box Body - Nourish Body and Bath Oil | 150ml

B.Box Body - Nourish Body and Bath Oil | 150ml

$22.95 NZD
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B.Box Body - Nourish Body and Bath Oil | 150ml $22.95 NZD
Sale
Mushie - Ribbed Baby Beanie 0-3 Months

Mushie - Ribbed Baby Beanie 0-3 Months

$24.95 NZD $29.95 NZD
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Mushie - Ribbed Baby Beanie 0-3 Months $24.95 NZD $29.95 NZD
Tradewinds Ivory Mustard Melange Grey Melange Cedar Blush Beige Melange Roman Green
NUK - Space Silicone Soother

NUK - Space Silicone Soother

$15.95 NZD
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NUK - Space Silicone Soother $15.95 NZD
B.Box Body - Hydrate Body Lotion | 350ml

B.Box Body - Hydrate Body Lotion | 350ml

$22.95 NZD
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B.Box Body - Hydrate Body Lotion | 350ml $22.95 NZD
Little Unicorn - Stretch Knit Hat & Swaddle Set

Little Unicorn - Stretch Knit Hat & Swaddle Set

$49.95 NZD
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Little Unicorn - Stretch Knit Hat & Swaddle Set $49.95 NZD
Soft Blush Frost Green Watercolour Rose Pink
Little Unicorn Cotton Muslin Baby Blanket

Little Unicorn Cotton Muslin Baby Blanket

$64.95 NZD
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Little Unicorn Cotton Muslin Baby Blanket $64.95 NZD
Dino Friends Forest Friends Tropical Leaf Vintage Floral Watercolour Rose Woof
Oatmeal
Lamington - Merino Wool Cable Tights

Lamington - Merino Wool Cable Tights

from $39.95 NZD
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Lamington - Merino Wool Cable Tights from $39.95 NZD
Oatmeal / 0-6 Months Cherry Blossom / 0-6 Months Grey Marle / 0-6 Months
Nestling - Nappy Caddy

Nestling - Nappy Caddy

$69.95 NZD
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Nestling - Nappy Caddy $69.95 NZD
Grey White Dark Natural Melange
Blinky - BlinkyWarm All Season Buggy Cover

Blinky - BlinkyWarm All Season Buggy Cover

$164.75 NZD
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Blinky - BlinkyWarm All Season Buggy Cover $164.75 NZD
Blinky Space Blinky Silver Blinky-Milk
Sale
NUK - Signature Silicone Soother

NUK - Signature Silicone Soother

$6.00 NZD $10.99 NZD
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NUK - Signature Silicone Soother $6.00 NZD $10.99 NZD
White / 0-6 Months Navy / 6-18 Months Baby Blue / 0-6 Months Blue Birds / 0-6 Months Magenta / 6-18 Months Pink Flowers / 6-18 Months Blue Leaf / 6-18 Months
NUK for Nature Latex Soother Twin Pack

NUK for Nature Latex Soother Twin Pack

$18.95 NZD
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NUK for Nature Latex Soother Twin Pack $18.95 NZD
Olive / 0-6 Months Cream / 0-6 Months Rust / 0-6 Months
NUK Nasal Decongester

NUK Nasal Decongester

$12.99 NZD
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NUK Nasal Decongester $12.99 NZD
Love To Dream - Swaddle Up 1.0 Tog Bamboo

Love To Dream - Swaddle Up 1.0 Tog Bamboo

$64.95 NZD
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Love To Dream - Swaddle Up 1.0 Tog Bamboo $64.95 NZD
NUK Extra Soft Baby Brush

NUK Extra Soft Baby Brush

$15.95 NZD
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NUK Extra Soft Baby Brush $15.95 NZD
Blue Pink
Q Life - Grizzly Guts

Q Life - Grizzly Guts

$34.95 NZD
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Q Life - Grizzly Guts $34.95 NZD
Safe T Sleep - Bassinet Sleepwrap Mini

Safe T Sleep - Bassinet Sleepwrap Mini

$59.99 NZD
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Safe T Sleep - Bassinet Sleepwrap Mini $59.99 NZD
Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Shop Snooze "Smart" WiFi Sound & Light White Noise Machine

Sold Out
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Shop Snooze "Smart" WiFi Sound & Light White Noise Machine Sold Out
Skip Hop - Baby Activity Gyms

Skip Hop - Baby Activity Gyms

$199.95 NZD
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Skip Hop - Baby Activity Gyms $199.95 NZD
Skip Hop - Pronto Changing Station

Skip Hop - Pronto Changing Station

$69.90 NZD
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Skip Hop - Pronto Changing Station $69.90 NZD
Black Stripe Black Pink Heather
Sleepytots Ultimate Sleep Aid - On It's Own

Sleepytots Ultimate Sleep Aid - On It's Own

$109.95 NZD
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Sleepytots Ultimate Sleep Aid - On It's Own $109.95 NZD
White Dark Wooden Tint Light Wooden Tint
Sale
Sleepytots The Ultimate Sleep Aid - Full Package Deal

Sleepytots The Ultimate Sleep Aid - Full Package Deal

$125.00 NZD $142.90 NZD
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Sleepytots The Ultimate Sleep Aid - Full Package Deal $125.00 NZD $142.90 NZD
Light Wooden Tint / Sleep Easy Oil White / Sleep Easy Oil Dark Wooden Tint / Sleep Easy Oil
SnoozeShade - Original Pram Blackout Cover

SnoozeShade - Original Pram Blackout Cover

$54.95 NZD
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SnoozeShade - Original Pram Blackout Cover $54.95 NZD
SnoozeShade - Plus Deluxe

SnoozeShade - Plus Deluxe

$84.95 NZD
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SnoozeShade - Plus Deluxe $84.95 NZD
SnoozeShade - Plus Pram Cover

SnoozeShade - Plus Pram Cover

$74.95 NZD
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SnoozeShade - Plus Pram Cover $74.95 NZD
Solar Buddies - One Sunscreen Applicator

Solar Buddies - One Sunscreen Applicator

$24.95 NZD
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Solar Buddies - One Sunscreen Applicator $24.95 NZD
Blue Green Pink Purple Nude Black
teething-tamer-tube
The Nude Alchemist - Teething Tamer

The Nude Alchemist - Teething Tamer

$25.95 NZD
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The Nude Alchemist - Teething Tamer $25.95 NZD