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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

Baby 0-6 Months

EZI SUN ROLLER is a sunshade that is placed on your car window. Protect your child from heat and sun.
Ezimoov - Car Window Shade | 2 Pack

Ezimoov - Car Window Shade | 2 Pack

$39.95 NZD
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Ezimoov - Car Window Shade | 2 Pack $39.95 NZD
The Nöze Pro is a filter-free nasal aspirator designed to help parents clear their baby’s nasal passages safely and effectively. Its unique filter-free system uses a valve mechanism that prevents backflow, ensuring optimal hygiene without needing to buy or replace filters.
Bbluv - Nöze Pro Filter-Free Manual Nasal Aspirator

Bbluv - Nöze Pro Filter-Free Manual Nasal Aspirator

$18.95 NZD
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Bbluv - Nöze Pro Filter-Free Manual Nasal Aspirator $18.95 NZD
Sale
Bedhead - Baby & Toddler Bucket Hat (0-3Y) CLEARANCE

Bedhead - Baby & Toddler Bucket Hat (0-3Y) CLEARANCE

$29.99 NZD $42.95 NZD
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Bedhead - Baby & Toddler Bucket Hat (0-3Y) CLEARANCE $29.99 NZD $42.95 NZD
Betsy / 3-6 Months (42cm) Fourbie / 3-6 Months (42cm) Bedhead Space / 3-6 Months (42cm) Sprinkles / 3-6 Months (42cm) Dani / 3-6 Months (42cm)
Olive baby sleeping bag with text pattern on a white background
Swaddle Up™ Warm 2.5 TOG - You Are My Olive

Swaddle Up™ Warm 2.5 TOG - You Are My Olive

$72.95 NZD
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Swaddle Up™ Warm 2.5 TOG - You Are My Olive $72.95 NZD
Baby First - 6 Pk Cloth Nappies

Baby First - 6 Pk Cloth Nappies

$49.99 NZD
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Baby First - 6 Pk Cloth Nappies $49.99 NZD
Two baby soothers, one blue and one light gray, with beige centers on a white background.
Frigg - Silicone Pacifier Twin Pack | Viking Collection

Frigg - Silicone Pacifier Twin Pack | Viking Collection

$23.95 NZD
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Frigg - Silicone Pacifier Twin Pack | Viking Collection $23.95 NZD
Frigg - Latex Pacifier Twin Pack | Viking Collection

Frigg - Latex Pacifier Twin Pack | Viking Collection

$23.95 NZD
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Frigg - Latex Pacifier Twin Pack | Viking Collection $23.95 NZD
Pretty Brave's much-loved Stella Baby Bag has been refreshed in a premium faux pebble leather, offering a refined and versatile option for any occasion. Spacious enough to fit all the essentials and more, the Stella comes with the thoughtful addition of a padded change mat, five handy internal pockets, a removable padded shoulder strap, and an insulated internal bottle holder.
Pretty Brave - Stella Baby Bag

Pretty Brave - Stella Baby Bag

$149.95 NZD
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Pretty Brave - Stella Baby Bag $149.95 NZD
Black Pebble Natural Pebble Stone Pebble
Patterned wetbag pouch with animal design on a beige background
Brolly Sheets - Snazzi Wet Bags (Medium)

Brolly Sheets - Snazzi Wet Bags (Medium)

$14.95 NZD
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Brolly Sheets - Snazzi Wet Bags (Medium) $14.95 NZD
Nuk Silicone Soothers twin set
Nuk - First Choice Silicone Soother Twin Pack

Nuk - First Choice Silicone Soother Twin Pack

$15.95 NZD
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Nuk - First Choice Silicone Soother Twin Pack $15.95 NZD
Petite Kids Beet & Berry Fusion instant puree powder package with NZ Award Gold badge on a white background
Petite Eats - Beet & Berry Fusion

Petite Eats - Beet & Berry Fusion

$3.95 NZD
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Petite Eats - Beet & Berry Fusion $3.95 NZD