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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

3 Years +

original-crayons
Honeysticks - Original Crayons

Honeysticks - Original Crayons

$19.95 NZD
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Honeysticks - Original Crayons $19.95 NZD
Chai Baby - Kids Cup

Chai Baby - Kids Cup

$26.95 NZD
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Chai Baby - Kids Cup $26.95 NZD
Fabulous Fairy Strawberry and Cream Delightful Daisy Butterfly Balloon Dangerous Dino Mean Machines
Crane - Drop Cool Mist Humidifier 3.75L

Crane - Drop Cool Mist Humidifier 3.75L

$99.95 NZD
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Crane - Drop Cool Mist Humidifier 3.75L $99.95 NZD
Clear White Sage
Constructive Eating - Individual Dinosaur Utensils

Constructive Eating - Individual Dinosaur Utensils

$9.95 NZD
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Constructive Eating - Individual Dinosaur Utensils $9.95 NZD
Constructive Eating - Fairy Garden Placemat

Constructive Eating - Fairy Garden Placemat

Sold Out
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Constructive Eating - Fairy Garden Placemat Sold Out
Bumkins - Clear Travel Bags 3pk

Bumkins - Clear Travel Bags 3pk

$22.95 NZD
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Bumkins - Clear Travel Bags 3pk $22.95 NZD
Jungle Lace Tropical Cacti Floral Ocean Life
The Natural Patch - SunnyPatch UV Detecting Patch

The Natural Patch - SunnyPatch UV Detecting Patch

$23.95 NZD
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The Natural Patch - SunnyPatch UV Detecting Patch $23.95 NZD
Quut - 3 Piece Cuppi Shovel with Ball

Quut - 3 Piece Cuppi Shovel with Ball

$18.95 NZD
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Quut - 3 Piece Cuppi Shovel with Ball $18.95 NZD
Yellow Blue
Mushie - Training Toothbrush

Mushie - Training Toothbrush

$27.99 NZD
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Mushie - Training Toothbrush $27.99 NZD
Flower / Soft Lilac Flower / Blush Flower / Pale Daffodil Star / Shifting Sand Star / Tradewinds Star / Cambridge Blue
Sale
3 Sprouts - Reusable Snack Bag 2 pack

3 Sprouts - Reusable Snack Bag 2 pack

$6.00 NZD $10.99 NZD
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3 Sprouts - Reusable Snack Bag 2 pack $6.00 NZD $10.99 NZD
Sale
Lamington- Crew Merino Socks Clearance

Lamington- Crew Merino Socks Clearance

from $15.00 NZD $19.95 NZD
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Lamington- Crew Merino Socks Clearance from $15.00 NZD $19.95 NZD
Posy / 0-3 Months Brighton / 0-3 Months Pipppa / 0-3 Months Quinn / 0-3 Months Lyla / 4-6 Years
Tommee Tippee USB Groclock Sleep Trainer Clock

Tommee Tippee USB Groclock Sleep Trainer Clock

$79.95 NZD
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Tommee Tippee USB Groclock Sleep Trainer Clock $79.95 NZD
Love to Dream - Sleep Suit Extra Warm 3.5 Tog

Love to Dream - Sleep Suit Extra Warm 3.5 Tog

$145.00 NZD
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Love to Dream - Sleep Suit Extra Warm 3.5 Tog $145.00 NZD
South Pole / 6-12 Months (Size 0) White / 24-36 Months (Size 2)
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $35.00 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $35.00 NZD
Zazi - Suction Dippy Chick

Zazi - Suction Dippy Chick

$11.95 NZD
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Zazi - Suction Dippy Chick $11.95 NZD
Vanilla Yolk
Zazi - Safe Spot Sticker

Zazi - Safe Spot Sticker

$5.95 NZD
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Zazi - Safe Spot Sticker $5.95 NZD
Green Pink
Sale
Skip Hop - Zoo Snack Box Set

Skip Hop - Zoo Snack Box Set

$9.90 NZD $14.90 NZD
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Skip Hop - Zoo Snack Box Set $9.90 NZD $14.90 NZD
My Carry Potty - Toilet Training Step Stool

My Carry Potty - Toilet Training Step Stool

$34.95 NZD
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My Carry Potty - Toilet Training Step Stool $34.95 NZD
Sale
Mushie - Silicone Suction Bowl

Mushie - Silicone Suction Bowl

$19.50 NZD $29.50 NZD
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Mushie - Silicone Suction Bowl $19.50 NZD $29.50 NZD
Blush Cloudy Mauve Natural
Banz Carewear - Protective Case for Earmuffs 2-10Y

Banz Carewear - Protective Case for Earmuffs 2-10Y

$19.99 NZD
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Banz Carewear - Protective Case for Earmuffs 2-10Y $19.99 NZD
Black Pink
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$39.95 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $39.95 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
B.Box - Silicone Lunch Pocket

B.Box - Silicone Lunch Pocket

$16.95 NZD
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B.Box - Silicone Lunch Pocket $16.95 NZD
Ocean Forest Berry
Sale
Crywolf - Beach Sandal

Crywolf - Beach Sandal

$37.36 NZD $49.95 NZD
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Crywolf - Beach Sandal $37.36 NZD $49.95 NZD
The Nude Alchemist - Chest Rub

The Nude Alchemist - Chest Rub

from $15.95 NZD
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The Nude Alchemist - Chest Rub from $15.95 NZD
The Nude Alchemist - Insect Repel

The Nude Alchemist - Insect Repel

$21.95 NZD
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The Nude Alchemist - Insect Repel $21.95 NZD
Sale
Skip Hop - Lunchie Lunch Boxes

Skip Hop - Lunchie Lunch Boxes

$19.99 NZD $29.99 NZD
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Skip Hop - Lunchie Lunch Boxes $19.99 NZD $29.99 NZD
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$59.95 NZD
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GoBe - Large Snack Spinner $59.95 NZD
Coral Blue Purple Mint
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$29.95 NZD
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Constructive Eating - Fairy Garden Plate $29.95 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$11.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $11.95 NZD $24.95 NZD
Sunshine / 6-12 Months Retro Surfing / 6-12 Months
Petite Eats - Full Metal Cutlery Set

Petite Eats - Full Metal Cutlery Set

$29.95 NZD
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Petite Eats - Full Metal Cutlery Set $29.95 NZD
Dawson Dusty Lilac Dusky Rose Mustard Pewter Pistachio Romee Sand Sage
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$28.95 NZD
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Mushie - Set of 2 Kids Cups $28.95 NZD
Blush Smoke Woodchuck Mustard Caramel
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$55.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $55.95 NZD
Pink Blue Silver
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Sale
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

$16.99 NZD $26.99 NZD
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Quut - Pira Pyramid Builder $16.99 NZD $26.99 NZD
Headu - Montessori Emotions & Actions Flashcards

Headu - Montessori Emotions & Actions Flashcards

$32.95 NZD
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Headu - Montessori Emotions & Actions Flashcards $32.95 NZD
sightseer-girls-reversible-wide-brimmed-meredith
Bedhead - Girls Wide-Brimmed Sun Bonnet

Bedhead - Girls Wide-Brimmed Sun Bonnet

$44.95 NZD
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Bedhead - Girls Wide-Brimmed Sun Bonnet $44.95 NZD
Meredith / 6-12 Months (46-50cm) Paris / 6-12 Months (46-50cm)
Brolly Sheets - Snazzi Pants Night Trainers

Brolly Sheets - Snazzi Pants Night Trainers

$29.95 NZD
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Brolly Sheets - Snazzi Pants Night Trainers $29.95 NZD
Sweet Hearts / 2-3 Years Cloudy / 2-3 Years Daisy Dreams / 2-3 Years Midnight / 2-3 Years Rock Star / 3-4 Years Peachy / 2-3 Years
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
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Yogasleep - Hushh+ $89.95 NZD
chocolicious-super-smoothie
Petite Eats - Chocolicious Superfood Smoothie Mix 130g

Petite Eats - Chocolicious Superfood Smoothie Mix 130g

Sold Out
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Petite Eats - Chocolicious Superfood Smoothie Mix 130g Sold Out
Sale
Petite Eats - Berry Blast Smoothie Mix 130g

Petite Eats - Berry Blast Smoothie Mix 130g

$22.95 NZD $29.95 NZD
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Petite Eats - Berry Blast Smoothie Mix 130g $22.95 NZD $29.95 NZD
Growbright - Standard 2x Pillowcase

Growbright - Standard 2x Pillowcase

$59.00 NZD
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Growbright - Standard 2x Pillowcase $59.00 NZD
Pink Grey White
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $24.95 NZD
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $169.00 NZD
Dune / 1 Year Tekapo Stars / 1 Year Dusk Stars / 1 Year Pebble Stripe / 3 Years
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$49.95 NZD
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Lässig - Tiny Backpack $49.95 NZD
Lassig Excavator Lassig Tractor Lassig Racoon Lassig Fox Lassig Lion Lassig Chinchilla Lassig Dino Green Lassig Bunny
Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

$129.95 NZD
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Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine $129.95 NZD
Clear Sage
Boon-Cogs
Boon - Cogs Bath Toy

Boon - Cogs Bath Toy

$22.00 NZD
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Boon - Cogs Bath Toy $22.00 NZD
Mushie - Square Dinnerware Set of 2

Mushie - Square Dinnerware Set of 2

$36.80 NZD
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Mushie - Square Dinnerware Set of 2 $36.80 NZD
Blush Plate Ivory Plate Sage Plate Cloud Plate