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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

3 Years +

Sale
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$17.99 NZD $28.95 NZD
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Mushie - Set of 2 Kids Cups $17.99 NZD $28.95 NZD
Smoke Caramel
Sinchies - Reusable Silicone Food Pouches

Sinchies - Reusable Silicone Food Pouches

$22.95 NZD
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Sinchies - Reusable Silicone Food Pouches $22.95 NZD
Sale
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$139.00 NZD $169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $139.00 NZD $169.00 NZD
Dune / 1 Year Tekapo Stars / 1 Year Dusk Stars / 1 Year
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$9.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $9.95 NZD $24.95 NZD
Retro Surfing / 6-12 Months
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Blue portable speaker on a white background
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
Love to Dream - Sleep Suit Extra Warm 3.5 Tog

Love to Dream - Sleep Suit Extra Warm 3.5 Tog

$145.00 NZD
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Love to Dream - Sleep Suit Extra Warm 3.5 Tog $145.00 NZD
South Pole / 6-12 Months (Size 0) White / 24-36 Months (Size 2)
my-first-paint-brush-set
Honeysticks - My First Paint Brush Set

Honeysticks - My First Paint Brush Set

Sold Out
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Honeysticks - My First Paint Brush Set Sold Out
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Moana Happy Fruits Pink Daisy Happy Suns
Sale
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

$19.99 NZD $26.99 NZD
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Quut - Pira Pyramid Builder $19.99 NZD $26.99 NZD
Crywolf - Hanging Toiletry Bag

Crywolf - Hanging Toiletry Bag

$39.95 NZD
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Crywolf - Hanging Toiletry Bag $39.95 NZD
Wildflower Lucky Days Blush Colourblock Pop Colourblock Deep Sea Colourblock
Grin - Kids Strawberry Natural Toothpaste 70g

Grin - Kids Strawberry Natural Toothpaste 70g

$6.95 NZD
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Grin - Kids Strawberry Natural Toothpaste 70g $6.95 NZD
Sold Out
Skip Hop - Lunchie Lunch Boxes

Skip Hop - Lunchie Lunch Boxes

Sold Out
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Skip Hop - Lunchie Lunch Boxes Sold Out
Nestling - Wee Pants Training Undies

Nestling - Wee Pants Training Undies

$24.95 NZD
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Nestling - Wee Pants Training Undies $24.95 NZD
Dusty Pink Floral / 2-3 Years Pink Hummingbird / 2-3 Years Nestling Dinosaurs / 2-3 Years Dogs on Holiday / 2-3 Years
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$32.95 NZD
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Constructive Eating - Fairy Garden Plate $32.95 NZD
Sale
insulated-flip-top-1l-bottle-pool-side
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$39.99 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $39.99 NZD $69.95 NZD
Pool Side
Grin - Kids Natural Toothpaste with Fluoride 70g

Grin - Kids Natural Toothpaste with Fluoride 70g

$6.95 NZD
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Grin - Kids Natural Toothpaste with Fluoride 70g $6.95 NZD
Sale
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$49.95 NZD $59.95 NZD
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GoBe - Large Snack Spinner $49.95 NZD $59.95 NZD
Coral Mint Blue Purple
Sold Out
Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

Sold Out
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Fubbles - Big Bubble Fan Sold Out
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Boon-Cogs
Boon - Cogs Bath Toy

Boon - Cogs Bath Toy

$22.00 NZD
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Boon - Cogs Bath Toy $22.00 NZD
Nestling - UPF50+ Swim Zip Rash Vest

Nestling - UPF50+ Swim Zip Rash Vest

$29.95 NZD
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Nestling - UPF50+ Swim Zip Rash Vest $29.95 NZD
Neon Pink / 1-2 Years Neon Orange / 1-2 Years Pop Daisy / 1-2 Years Diamonds / 1-2 Years
Q Life - Sleepytime

Q Life - Sleepytime

$34.95 NZD
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Q Life - Sleepytime $34.95 NZD
Pink silicone organizer with three compartments on a white background
B.Box - Silicone Bento Buddy Mini Tray

B.Box - Silicone Bento Buddy Mini Tray

$16.99 NZD
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B.Box - Silicone Bento Buddy Mini Tray $16.99 NZD
Cosmic Pink Forest Green Ocean Berry
Set of John Deere green toy farm vehicles with yellow wheels on a white background
John Deere - Pullback Assortment Capsules

John Deere - Pullback Assortment Capsules

$12.50 NZD
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John Deere - Pullback Assortment Capsules $12.50 NZD
Sale
ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

$54.99 NZD $69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance $54.99 NZD $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 8-24 Months Honey Bee / 8-24 Months
Honeysticks_Finger_Paint
Honeysticks - Finger Paint

Honeysticks - Finger Paint

$29.95 NZD
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Honeysticks - Finger Paint $29.95 NZD
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$39.95 NZD
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Lässig - Tiny Backpack $39.95 NZD
Lassig Racoon Lassig Excavator Lassig Fox Lassig Chinchilla Lassig Tractor Lassig Bunny Lassig Lion Lassig Fire Engine
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $26.95 NZD
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$44.95 NZD $79.95 NZD
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Classical Child - Silicone Beach Bucket & Toys Set $44.95 NZD $79.95 NZD
A light pink purple container for kids snacks to eat whilst on the go or travelling.
Melii - Snackle Lunch Box

Melii - Snackle Lunch Box

$19.99 NZD
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Melii - Snackle Lunch Box $19.99 NZD
Wisteria Hunter Green Oatmilk
Yogasleep - Light To Rise 2.0 (no battery)

Yogasleep - Light To Rise 2.0 (no battery)

$99.95 NZD
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Yogasleep - Light To Rise 2.0 (no battery) $99.95 NZD
Sale
Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance

$84.71 NZD $112.95 NZD
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Ergopouch - Sleep Suit Bag 2.5 Tog | Clearance $84.71 NZD $112.95 NZD
Berries / 3-12 Months
My Carry Potty - My Little Trainer Seat

My Carry Potty - My Little Trainer Seat

$39.99 NZD
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My Carry Potty - My Little Trainer Seat $39.99 NZD
Pearl Grey Blush Pink Sage Green Beige
Boon - Bubble Dipper

Boon - Bubble Dipper

$19.50 NZD
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Boon - Bubble Dipper $19.50 NZD
An Insulated drinkbottle by B.Box with the Little Mermaid on it.
B.Box - Disney 500ml Insulated Drink Bottle

B.Box - Disney 500ml Insulated Drink Bottle

$54.95 NZD
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B.Box - Disney 500ml Insulated Drink Bottle $54.95 NZD
The Little Mermaid Spider-Man Harry Potter Frozen
Zazi - Clever Cup

Zazi - Clever Cup

$24.95 NZD
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Zazi - Clever Cup $24.95 NZD
Blush Vanilla Sage Sky
Sale
Jellystone - Colour Wheel

Jellystone - Colour Wheel

$17.99 NZD $29.95 NZD
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Jellystone - Colour Wheel $17.99 NZD $29.95 NZD
Honeysticks - Triangle Crayons

Honeysticks - Triangle Crayons

$19.95 NZD
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Honeysticks - Triangle Crayons $19.95 NZD
Constructive Eating - Dinosaur Plate

Constructive Eating - Dinosaur Plate

$32.95 NZD
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Constructive Eating - Dinosaur Plate $32.95 NZD
Green socks with white patterns on a white background
Mosey - Crew Wool Baby Socks

Mosey - Crew Wool Baby Socks

$16.99 NZD
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Mosey - Crew Wool Baby Socks $16.99 NZD
Rook / 0-6 Months Night / 0-6 Months Plum / 0-6 Months Pixel / 0-6 Months
B.Box - 2 in 1 Suction Plate

B.Box - 2 in 1 Suction Plate

$17.99 NZD
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B.Box - 2 in 1 Suction Plate $17.99 NZD
Floral patterned blanket with orange flowers and a baby innovation award badge on the top left corner.
Zazi - Messy Mats

Zazi - Messy Mats

$95.00 NZD
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Zazi - Messy Mats $95.00 NZD
Sinchies Collapsible Funnel

Sinchies Collapsible Funnel

$13.95 NZD
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Sinchies Collapsible Funnel $13.95 NZD
John Deere - 15cm Monster Tread Assortment

John Deere - 15cm Monster Tread Assortment

$35.00 NZD
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John Deere - 15cm Monster Tread Assortment $35.00 NZD
Sale
Brolly Sheets - Waterproof Raincoat

Brolly Sheets - Waterproof Raincoat

from $56.99 NZD $89.95 NZD
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Brolly Sheets - Waterproof Raincoat from $56.99 NZD $89.95 NZD
Denim Blue / 2 Blush / 2 Sage / 2
breathe-well
Absolute Essential - Breathe Well Essential Oil 10ml

Absolute Essential - Breathe Well Essential Oil 10ml

$34.95 NZD
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Absolute Essential - Breathe Well Essential Oil 10ml $34.95 NZD