15% off Summer Essentials. Discount applied at checkout. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

15% off Summer Essentials. Discount applied at checkout. Free shipping on NZ orders over $120. Overnight shipping. Afterpay and Zip available.

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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

3 Years +

B.Box - Silicone Lunch Pocket

B.Box - Silicone Lunch Pocket

$16.95 NZD
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B.Box - Silicone Lunch Pocket $16.95 NZD
Ocean Forest Berry
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance

$65.21 NZD $86.95 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog | Clearance $65.21 NZD $86.95 NZD
Berries / 3-12 Months Sage / 8-24 Months
Sale
Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

$85.56 NZD $106.95 NZD
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Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance $85.56 NZD $106.95 NZD
Berries / 8-24 Months
Zazi - Safe Spot Sticker

Zazi - Safe Spot Sticker

$5.95 NZD
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Zazi - Safe Spot Sticker $5.95 NZD
Green
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

Sold Out
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Frankie Apothecary - Natural Sun Defence SPF40 Sold Out
Sale
Lulla Doll - 12 hours of Heartbeat and Breathing

Lulla Doll - 12 hours of Heartbeat and Breathing

$89.95 NZD $99.95 NZD
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Lulla Doll - 12 hours of Heartbeat and Breathing $89.95 NZD $99.95 NZD
The Natural Patch - SunnyPatch UV Detecting Patch

The Natural Patch - SunnyPatch UV Detecting Patch

Sold Out
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The Natural Patch - SunnyPatch UV Detecting Patch Sold Out
Tommee Tippee USB Groclock Sleep Trainer Clock

Tommee Tippee USB Groclock Sleep Trainer Clock

Sold Out
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Tommee Tippee USB Groclock Sleep Trainer Clock Sold Out
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$42.00 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $42.00 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
Quut - 3 Piece Cuppi Shovel with Ball

Quut - 3 Piece Cuppi Shovel with Ball

$18.95 NZD
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Quut - 3 Piece Cuppi Shovel with Ball $18.95 NZD
Blue Yellow
Sale
My Carry Potty - Toilet Training Step Stool

My Carry Potty - Toilet Training Step Stool

$25.00 NZD $34.94 NZD
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My Carry Potty - Toilet Training Step Stool $25.00 NZD $34.94 NZD
Backpack with light pink and cream checks
Crywolf - Mini Backpack

Crywolf - Mini Backpack

$64.95 NZD
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Crywolf - Mini Backpack $64.95 NZD
Strawberry Splash Berry Garden Deep Sea Colourblock Pop Colourblock Lucky Days Cherry Hearts Pink Check Green Check Dino Club Whale Trail Paradiso
Funny Mat - Reusable Colouring Mat

Funny Mat - Reusable Colouring Mat

$10.50 NZD
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Funny Mat - Reusable Colouring Mat $10.50 NZD
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
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Yogasleep - Hushh+ $89.95 NZD
Sale
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$19.95 NZD $28.95 NZD
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Mushie - Set of 2 Kids Cups $19.95 NZD $28.95 NZD
Blush Smoke Caramel
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Pink Luxe Blue Blue Pink
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Pink plastic container with a divided design on a white background
B.Box - Silicone Bento Buddy for Snackbox

B.Box - Silicone Bento Buddy for Snackbox

$9.95 NZD
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B.Box - Silicone Bento Buddy for Snackbox $9.95 NZD
Sale
Skip Hop - Zoo Snack Box Set

Skip Hop - Zoo Snack Box Set

$8.99 NZD $14.90 NZD
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Skip Hop - Zoo Snack Box Set $8.99 NZD $14.90 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$9.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $9.95 NZD $24.95 NZD
Retro Surfing / 6-12 Months
Petite Eats - Full Metal Cutlery Set

Petite Eats - Full Metal Cutlery Set

$29.95 NZD
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Petite Eats - Full Metal Cutlery Set $29.95 NZD
Dusty Lilac Dusky Rose Mustard Pistachio Romee Sand
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Love to Dream - Sleep Suit Extra Warm 3.5 Tog

Love to Dream - Sleep Suit Extra Warm 3.5 Tog

$145.00 NZD
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Love to Dream - Sleep Suit Extra Warm 3.5 Tog $145.00 NZD
South Pole / 6-12 Months (Size 0) White / 24-36 Months (Size 2)
sightseer-girls-reversible-wide-brimmed-meredith
Bedhead - Girls Wide-Brimmed Sun Bonnet

Bedhead - Girls Wide-Brimmed Sun Bonnet

Sold Out
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Bedhead - Girls Wide-Brimmed Sun Bonnet Sold Out
Meredith / 6-12 Months (46-50cm)
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance

$71.96 NZD $89.95 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog | Clearance $71.96 NZD $89.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 3-12 Months Honey Bee / 8-24 Months
my-first-paint-brush-set
Honeysticks - My First Paint Brush Set

Honeysticks - My First Paint Brush Set

$15.95 NZD
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Honeysticks - My First Paint Brush Set $15.95 NZD
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Happy Fruits Pink Daisy Happy Suns Moana
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$32.95 NZD
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Constructive Eating - Fairy Garden Plate $32.95 NZD
Blue portable speaker on a white background
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $169.00 NZD
Dune / 1 Year Tekapo Stars / 1 Year Dusk Stars / 1 Year
Sale
Skip Hop - Lunchie Lunch Boxes

Skip Hop - Lunchie Lunch Boxes

$19.99 NZD $29.99 NZD
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Skip Hop - Lunchie Lunch Boxes $19.99 NZD $29.99 NZD
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$59.95 NZD
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GoBe - Large Snack Spinner $59.95 NZD
Coral Blue Purple Mint
Boon-Cogs
Boon - Cogs Bath Toy

Boon - Cogs Bath Toy

$22.00 NZD
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Boon - Cogs Bath Toy $22.00 NZD
Sale
Skip Hop - Smart Serve Plate & Bowl

Skip Hop - Smart Serve Plate & Bowl

$14.99 NZD $26.90 NZD
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Skip Hop - Smart Serve Plate & Bowl $14.99 NZD $26.90 NZD
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

$26.99 NZD
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Quut - Pira Pyramid Builder $26.99 NZD
Sale
Mushie - Square Dinnerware Set of 2

Mushie - Square Dinnerware Set of 2

$26.80 NZD $36.80 NZD
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Mushie - Square Dinnerware Set of 2 $26.80 NZD $36.80 NZD
Blush Plate Sage Plate
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Nestling - UPF50+ Swim Zip Rash Vest

Nestling - UPF50+ Swim Zip Rash Vest

$29.95 NZD
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Nestling - UPF50+ Swim Zip Rash Vest $29.95 NZD
Neon Pink / 1-2 Years Neon Orange / 1-2 Years Pop Daisy / 1-2 Years Diamonds / 1-2 Years
Grin - Kids Strawberry Natural Toothpaste 70g

Grin - Kids Strawberry Natural Toothpaste 70g

$6.95 NZD
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Grin - Kids Strawberry Natural Toothpaste 70g $6.95 NZD
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$26.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $26.95 NZD
Sale
insulated-flip-top-1l-bottle-melon-mist
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$49.95 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $49.95 NZD $69.95 NZD
Melon Mist Pool Side
Sale
ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance

$55.96 NZD $69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog | Clearance $55.96 NZD $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Critters / 8-24 Months Honey Bee / 8-24 Months
Fubbles - Big Bubble Fan

Fubbles - Big Bubble Fan

$24.95 NZD
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Fubbles - Big Bubble Fan $24.95 NZD
Sale
Classical Child - Silicone Beach Bucket & Toys Set

Classical Child - Silicone Beach Bucket & Toys Set

$44.95 NZD $79.95 NZD
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Classical Child - Silicone Beach Bucket & Toys Set $44.95 NZD $79.95 NZD
cleanse-350ml-hair-and-body-wash
B.Box Body - Cleanse Hair and Body Wash | 350ml

B.Box Body - Cleanse Hair and Body Wash | 350ml

Sold Out
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B.Box Body - Cleanse Hair and Body Wash | 350ml Sold Out
Grin - Kids Natural Toothpaste with Fluoride 70g

Grin - Kids Natural Toothpaste with Fluoride 70g

$6.95 NZD
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Grin - Kids Natural Toothpaste with Fluoride 70g $6.95 NZD
Honeysticks_Finger_Paint
Honeysticks - Finger Paint

Honeysticks - Finger Paint

Sold Out
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Honeysticks - Finger Paint Sold Out
Nestling - Wee Pants Training Undies

Nestling - Wee Pants Training Undies

$24.95 NZD
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Nestling - Wee Pants Training Undies $24.95 NZD
Dusty Pink Floral / 2-3 Years Pink Hummingbird / 2-3 Years Nestling Dinosaurs / 2-3 Years Dogs on Holiday / 2-3 Years