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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

3 Years +

Zazi - Safe Spot Sticker

Zazi - Safe Spot Sticker

$5.95 NZD
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Zazi - Safe Spot Sticker $5.95 NZD
Green Pink
Quut - 3 Piece Cuppi Shovel with Ball

Quut - 3 Piece Cuppi Shovel with Ball

$18.95 NZD
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Quut - 3 Piece Cuppi Shovel with Ball $18.95 NZD
Blue Yellow
Mushie - Training Toothbrush

Mushie - Training Toothbrush

$27.99 NZD
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Mushie - Training Toothbrush $27.99 NZD
Flower / Soft Lilac Flower / Blush Flower / Pale Daffodil Star / Shifting Sand Star / Tradewinds Star / Cambridge Blue
B.Box - Silicone Lunch Pocket

B.Box - Silicone Lunch Pocket

$16.95 NZD
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B.Box - Silicone Lunch Pocket $16.95 NZD
Ocean Forest Berry
The Natural Patch - SunnyPatch UV Detecting Patch

The Natural Patch - SunnyPatch UV Detecting Patch

$23.95 NZD
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The Natural Patch - SunnyPatch UV Detecting Patch $23.95 NZD
Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

Banz Carewear - Baby + Kids Adventure Polarised Sunglasses

$39.95 NZD
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Banz Carewear - Baby + Kids Adventure Polarised Sunglasses $39.95 NZD
Confetti Green / Under 2 Years Bicycle Ride / Under 2 Years Cherry Floral / Under 2 Years Vespa Tour / Under 2 Years Starry Night / Under 2 Years Mod Butterfly / Under 2 Years
ponytail-bucket-sun-hat-khaki-ruffle
Bedhead - Core Range Kids Bucket Hat (2-13Y)

Bedhead - Core Range Kids Bucket Hat (2-13Y)

from $34.95 NZD
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Bedhead - Core Range Kids Bucket Hat (2-13Y) from $34.95 NZD
Chambray / 2-3 Years (52cm) / Classic Khaki / 2-3 Years (52cm) / Classic Grey / 3-6 Years (54cm) / Classic Pink / 3-6 Years (54cm) / Ponytail Soft Lilac / 3-6 Years (54cm) / Ponytail Denim Ruffle / 2-3 Years (52cm) / Ponytail Khaki Ruffle / 2-3 Years (52cm) / Ponytail
Love to Dream - Sleep Suit Extra Warm 3.5 Tog

Love to Dream - Sleep Suit Extra Warm 3.5 Tog

$145.00 NZD
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Love to Dream - Sleep Suit Extra Warm 3.5 Tog $145.00 NZD
South Pole / 6-12 Months (Size 0) White / 24-36 Months (Size 2)
Frankie Apothecary - Natural Sun Defence SPF40

Frankie Apothecary - Natural Sun Defence SPF40

from $35.00 NZD
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Frankie Apothecary - Natural Sun Defence SPF40 from $35.00 NZD
Grey earmuffs for babies to teens. Great for sporting events, live music and travel.
Ems 4 Kids - Kids Earmuffs 6M+

Ems 4 Kids - Kids Earmuffs 6M+

$59.95 NZD
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Ems 4 Kids - Kids Earmuffs 6M+ $59.95 NZD
Grey Pink Blue
Banz Carewear - Protective Case for Earmuffs 2-10Y

Banz Carewear - Protective Case for Earmuffs 2-10Y

$19.99 NZD
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Banz Carewear - Protective Case for Earmuffs 2-10Y $19.99 NZD
Black Pink
Funny Mat - Reusable Colouring Mat

Funny Mat - Reusable Colouring Mat

Sold Out
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Funny Mat - Reusable Colouring Mat Sold Out
Yogasleep - Hushh+

Yogasleep - Hushh+

$89.95 NZD
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Yogasleep - Hushh+ $89.95 NZD
The Nude Alchemist - Insect Repel

The Nude Alchemist - Insect Repel

$21.95 NZD
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The Nude Alchemist - Insect Repel $21.95 NZD
Sale
Skip Hop - Zoo Snack Box Set

Skip Hop - Zoo Snack Box Set

$8.99 NZD $14.90 NZD
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Skip Hop - Zoo Snack Box Set $8.99 NZD $14.90 NZD
Sale
My Carry Potty - Toilet Training Step Stool

My Carry Potty - Toilet Training Step Stool

$29.95 NZD $34.94 NZD
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My Carry Potty - Toilet Training Step Stool $29.95 NZD $34.94 NZD
Sale
Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance

$85.56 NZD $106.95 NZD
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Ergopouch - Premium Sleeping Bag 2.5 Tog | Clearance $85.56 NZD $106.95 NZD
Berries / 8-24 Months Night Sky / 8-24 Months Sage / 8-24 Months Doggos / 8-24 Months Golden / 8-24 Months
Sale
A hanging toiletry bag with a khaki and brown design for kids to take away on holiday or to keep their bathroom organised.
Crywolf - Hanging Toiletry Bag | AW25

Crywolf - Hanging Toiletry Bag | AW25

$31.96 NZD $39.95 NZD
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Crywolf - Hanging Toiletry Bag | AW25 $31.96 NZD $39.95 NZD
Flower Fields Daisy Floral Move Mountains Catapult
Petite Eats - Full Metal Cutlery Set

Petite Eats - Full Metal Cutlery Set

$29.95 NZD
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Petite Eats - Full Metal Cutlery Set $29.95 NZD
Dusty Lilac Dusky Rose Mustard Pistachio Romee Sand
Melii - Snap & Go Pods 4 Pack

Melii - Snap & Go Pods 4 Pack

$19.95 NZD
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Melii - Snap & Go Pods 4 Pack $19.95 NZD
Constructive Eating - Fairy Garden Plate

Constructive Eating - Fairy Garden Plate

$29.95 NZD
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Constructive Eating - Fairy Garden Plate $29.95 NZD
sightseer-girls-reversible-wide-brimmed-meredith
Bedhead - Girls Wide-Brimmed Sun Bonnet

Bedhead - Girls Wide-Brimmed Sun Bonnet

$44.95 NZD
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Bedhead - Girls Wide-Brimmed Sun Bonnet $44.95 NZD
Meredith / 6-12 Months (46-50cm) Paris / 6-12 Months (46-50cm)
LilacPop
B.Box - Insulated Sport Spout Bottle 500ml

B.Box - Insulated Sport Spout Bottle 500ml

$49.95 NZD
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B.Box - Insulated Sport Spout Bottle 500ml $49.95 NZD
Lilac Pop B.Box Midnight Indigo Rose Emerald Forest Blush Crush Blue Slate Ocean Breeze Strawberry Shake
Woolbabe - Duvet Sleeping Suit with Sleeves

Woolbabe - Duvet Sleeping Suit with Sleeves

$169.00 NZD
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Woolbabe - Duvet Sleeping Suit with Sleeves $169.00 NZD
Dune / 1 Year Tekapo Stars / 1 Year Dusk Stars / 1 Year
Sale
Skip Hop - Lunchie Lunch Boxes

Skip Hop - Lunchie Lunch Boxes

$19.99 NZD $29.99 NZD
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Skip Hop - Lunchie Lunch Boxes $19.99 NZD $29.99 NZD
Sale
Sassy Pants Rash Vest

Sassy Pants Rash Vest

$11.95 NZD $24.95 NZD
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Sassy Pants Rash Vest $11.95 NZD $24.95 NZD
Sunshine / 6-12 Months Retro Surfing / 6-12 Months
GoBe - Large Snack Spinner

GoBe - Large Snack Spinner

$59.95 NZD
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GoBe - Large Snack Spinner $59.95 NZD
Coral Blue Purple Mint
Boon-Cogs
Boon - Cogs Bath Toy

Boon - Cogs Bath Toy

Sold Out
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Boon - Cogs Bath Toy Sold Out
Mushie - Set of 2 Kids Cups

Mushie - Set of 2 Kids Cups

$28.95 NZD
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Mushie - Set of 2 Kids Cups $28.95 NZD
Blush Smoke Woodchuck Mustard Caramel
Melii - Spin Snack Container

Melii - Spin Snack Container

$24.95 NZD
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Melii - Spin Snack Container $24.95 NZD
Luxe Blue Luxe Pink Blue Pink
Headu - Montessori Emotions & Actions Flashcards

Headu - Montessori Emotions & Actions Flashcards

Sold Out
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Headu - Montessori Emotions & Actions Flashcards Sold Out
Crane - Droplet 1.9L with Vapour Pad Tray - Clear

Crane - Droplet 1.9L with Vapour Pad Tray - Clear

$119.95 NZD
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Crane - Droplet 1.9L with Vapour Pad Tray - Clear $119.95 NZD
Chino Club - Insulated Smoothie Cup

Chino Club - Insulated Smoothie Cup

$44.95 NZD
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Chino Club - Insulated Smoothie Cup $44.95 NZD
Happy Fruits Pink Daisy Happy Suns Moana
Quut - Pira Pyramid Builder

Quut - Pira Pyramid Builder

$26.99 NZD
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Quut - Pira Pyramid Builder $26.99 NZD
my-first-paint-brush-set
Honeysticks - My First Paint Brush Set

Honeysticks - My First Paint Brush Set

$15.95 NZD
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Honeysticks - My First Paint Brush Set $15.95 NZD
Constructive Eating - Fairy Garden 3 Piece Cutlery Package

Constructive Eating - Fairy Garden 3 Piece Cutlery Package

$24.95 NZD
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Constructive Eating - Fairy Garden 3 Piece Cutlery Package $24.95 NZD
Blue portable speaker on a white background
Yogasleep- Hushh 2

Yogasleep- Hushh 2

$69.95 NZD
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Yogasleep- Hushh 2 $69.95 NZD
Gray Light Blue
Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine

$129.95 NZD
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Crane - 4-in-1 Top Fill Drop Humidifier w/ Sound Machine $129.95 NZD
Clear Sage
cleanse-350ml-hair-and-body-wash
B.Box Body - Cleanse Hair and Body Wash | 350ml

B.Box Body - Cleanse Hair and Body Wash | 350ml

Sold Out
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B.Box Body - Cleanse Hair and Body Wash | 350ml Sold Out
Sale
insulated-flip-top-1l-bottle-pink-paradise
B.Box - Insulated Flip Top 1 Litre Bottle

B.Box - Insulated Flip Top 1 Litre Bottle

$52.46 NZD $69.95 NZD
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B.Box - Insulated Flip Top 1 Litre Bottle $52.46 NZD $69.95 NZD
Pink Paradise Melon Mist Pool Side Lilac Love Lime Time Bbox Deep Space
Grin - Kids Strawberry Natural Toothpaste 70g

Grin - Kids Strawberry Natural Toothpaste 70g

$6.95 NZD
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Grin - Kids Strawberry Natural Toothpaste 70g $6.95 NZD
Lässig - Tiny Backpack

Lässig - Tiny Backpack

$49.95 NZD
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Lässig - Tiny Backpack $49.95 NZD
Lassig Racoon Lassig Excavator Lassig Fox Lassig Chinchilla Lassig Tractor Lassig Bunny Lassig Dino Green Lassig Lion
Sale
Skip Hop - Smart Serve Plate & Bowl

Skip Hop - Smart Serve Plate & Bowl

$20.00 NZD $26.90 NZD
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Skip Hop - Smart Serve Plate & Bowl $20.00 NZD $26.90 NZD
Mushie - Square Dinnerware Set of 2

Mushie - Square Dinnerware Set of 2

$36.80 NZD
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Mushie - Square Dinnerware Set of 2 $36.80 NZD
Blush Plate Ivory Plate Sage Plate Cloud Plate
Bumkins - Super Suction Silicone Grip Dish with Lid

Bumkins - Super Suction Silicone Grip Dish with Lid

$36.95 NZD
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Bumkins - Super Suction Silicone Grip Dish with Lid $36.95 NZD
Blue Lavender Grey
Nestling - UPF50+ Swim Zip Rash Vest

Nestling - UPF50+ Swim Zip Rash Vest

$29.95 NZD
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Nestling - UPF50+ Swim Zip Rash Vest $29.95 NZD
Neon Pink / 1-2 Years Neon Orange / 1-2 Years
Honeysticks_Finger_Paint
Honeysticks - Finger Paint

Honeysticks - Finger Paint

$29.95 NZD
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Honeysticks - Finger Paint $29.95 NZD
Sale
Skip Hop - Zoo Lunch Bag

Skip Hop - Zoo Lunch Bag

$19.90 NZD $29.90 NZD
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Skip Hop - Zoo Lunch Bag $19.90 NZD $29.90 NZD
Dog Blue Giraffe Sienna Butterfly SlateBlue