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Our Story

Learn more about how and why we started our company.

Our Products

See what's different about our line of health food products.

New snacks on sale now for a limited time! Use code NEW for 15% off.

3 Years +

Sleepytot - Silicone Snack Cup

Sleepytot - Silicone Snack Cup

$18.95 NZD
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Sleepytot - Silicone Snack Cup $18.95 NZD
Powder Blue Dusky Rose
A blend of essential oils to help calm and help babies and children to sleep.
Absolute Essential - Sleep Easy Oil 10ml

Absolute Essential - Sleep Easy Oil 10ml

$34.95 NZD
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Absolute Essential - Sleep Easy Oil 10ml $34.95 NZD
Two green sleeveless dolls sleeping bags with zipper on a white background
ErgoPouch - Doll Sleeping Bag

ErgoPouch - Doll Sleeping Bag

$29.95 NZD
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ErgoPouch - Doll Sleeping Bag $29.95 NZD
Green Willow / Small Pink Daisies / Small
Sale
ErgoPouch - Sheeting Sleep Bag 1.0 Tog

ErgoPouch - Sheeting Sleep Bag 1.0 Tog

$76.99 NZD $86.96 NZD
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ErgoPouch - Sheeting Sleep Bag 1.0 Tog $76.99 NZD $86.96 NZD
Fruit Salad / 8-24 Months Sweet Orchard / 3-12 Months Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Sunny / 8-24 Months
Sale
Bedhead Heritage - Girls Panelled Bucket Sun Hat - CLEARANCE

Bedhead Heritage - Girls Panelled Bucket Sun Hat - CLEARANCE

$34.95 NZD $49.95 NZD
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Bedhead Heritage - Girls Panelled Bucket Sun Hat - CLEARANCE $34.95 NZD $49.95 NZD
Bedhead Daisy / 6-12 Months (46-50cm) Frankie / 6-12 Months (46-50cm) Flynn / 6-12 Months (46-50cm)
Love to Dream - Sleep Suit 2.5 Tog

Love to Dream - Sleep Suit 2.5 Tog

$125.00 NZD
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Love to Dream - Sleep Suit 2.5 Tog $125.00 NZD
Moonlight Pink / 12-24 Months Moonlight White / 24-36 Months Olive / 12-24 Months
Sale
Woolbabe - 3 Seasons Sleep Suit

Woolbabe - 3 Seasons Sleep Suit

$109.95 NZD $129.00 NZD
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Woolbabe - 3 Seasons Sleep Suit $109.95 NZD $129.00 NZD
Dusk Stars / 1 year Tekapo Stars / 1 year Pebble Stripe / 1 year Tide / 1 year Kowhai / 4 years
Sale
ErgoPouch - Sleep Suit and Bag 1.0 Tog

ErgoPouch - Sleep Suit and Bag 1.0 Tog

$69.99 NZD $89.99 NZD
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ErgoPouch - Sleep Suit and Bag 1.0 Tog $69.99 NZD $89.99 NZD
Green Willow / 3-12 Months Pink Daisies / 3-12 Months Dragonflies / 3-12 Months Sunny / 3-12 Months Blue Ocean / 3-12 Months Sweet Orchard / 8-24 Months Fruit Salad / 8-24 Months
Sale
Woolbabe - Duvet Sleep Suit

Woolbabe - Duvet Sleep Suit

$129.99 NZD $159.00 NZD
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Woolbabe - Duvet Sleep Suit $129.99 NZD $159.00 NZD
Shell Mermaids / 1 years Glacier / 1 years Flax Zealandia / 1 years Dusk Wilderness / 1 years Sage Bugs / 1 years Mauve Manuka / 1 years Tide / 1 years Midnight Stripe / 1 years Pebble Stripe / 1 years Dusk / 1 years Karekare / 1 years Fern / 4 years
noody-calm-balm
Noody Skincare - Calm Balm

Noody Skincare - Calm Balm

$35.00 NZD
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Noody Skincare - Calm Balm $35.00 NZD
road-tape-zazi
Zazi - Road Tape

Zazi - Road Tape

$14.95 NZD
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Zazi - Road Tape $14.95 NZD
The Yogasleep Nod White Noise Machine helps babies to fall asleep faster and helps them to stay in a deep sleep. 20 sounds.
Yogasleep - Nod Sound Machine and Nightlight

Yogasleep - Nod Sound Machine and Nightlight

Sold Out
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Yogasleep - Nod Sound Machine and Nightlight Sold Out
Sale
The Nude Alchemist - Eczema Relief 50g

The Nude Alchemist - Eczema Relief 50g

$22.95 NZD $25.95 NZD
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The Nude Alchemist - Eczema Relief 50g $22.95 NZD $25.95 NZD
The Ooly Sleep Training Clock uses an intuitive app, allowing you to change colours of the nightlight and scheduled wake up times at a push of a button.
OOLY® - Toddler Sleep Training Clock

OOLY® - Toddler Sleep Training Clock

$219.95 NZD
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OOLY® - Toddler Sleep Training Clock $219.95 NZD
silicone-snack-cup-ocean
B.Box - Silicone Snack Cups

B.Box - Silicone Snack Cups

$17.95 NZD
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B.Box - Silicone Snack Cups $17.95 NZD
Forest Ocean Berry
Sale
Mushie - Silicone Placemat

Mushie - Silicone Placemat

$19.99 NZD $36.99 NZD
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Mushie - Silicone Placemat $19.99 NZD $36.99 NZD
Clay Stone
Sale
Bumkins - Super Suction Silicone Grip Dish

Bumkins - Super Suction Silicone Grip Dish

$17.99 NZD $25.95 NZD
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Bumkins - Super Suction Silicone Grip Dish $17.99 NZD $25.95 NZD
Clay Pink Tangerine Marble
Crane - Cool Mist Humidifier + Aroma Diffuser

Crane - Cool Mist Humidifier + Aroma Diffuser

$89.95 NZD
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Crane - Cool Mist Humidifier + Aroma Diffuser $89.95 NZD
Petite Eats - Kids Safety Knife

Petite Eats - Kids Safety Knife

Sold Out
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Petite Eats - Kids Safety Knife Sold Out
Sky Blue Coral
NUK - Fresh Foods Mini Ice Lollies

NUK - Fresh Foods Mini Ice Lollies

$19.95 NZD
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NUK - Fresh Foods Mini Ice Lollies $19.95 NZD
ErgoPouch - Sleep Suit and Bag 0.3 Tog

ErgoPouch - Sleep Suit and Bag 0.3 Tog

$69.95 NZD
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ErgoPouch - Sleep Suit and Bag 0.3 Tog $69.95 NZD
Sage / 3-12 Months Berries / 3-12 Months Night Sky / 3-12 Months Honey Bee / 3-12 Months Critters / 3-12 Months
Constructive Eating - Construction Plate

Constructive Eating - Construction Plate

$32.95 NZD
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Constructive Eating - Construction Plate $32.95 NZD
sport-spout-600ml-bottle-blush-crush
B.Box - Spout Bottle 600ml

B.Box - Spout Bottle 600ml

$35.95 NZD
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B.Box - Spout Bottle 600ml $35.95 NZD
Blush Crush B.Box Midnight Indigo Rose Strawberry Shake Blue Slate Ocean Breeze All Blacks Night Vision
Rectangular blue pouch with cartoon dog pattern on a white background
B.Box - Flexi Insulated Lunch Bag

B.Box - Flexi Insulated Lunch Bag

from $45.95 NZD
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B.Box - Flexi Insulated Lunch Bag from $45.95 NZD
Blue Playtime Marvel Spiderman The Little Mermaid Disney Frozen Harry Potter Batman B.Box Surfs Up Unicorn Dreams Morning Sky Deep Blue MVP Lilac Garden Basic Black
Bubblegum-KidsShades3
Zazi - Zazi Kids Shades 3+

Zazi - Zazi Kids Shades 3+

$34.95 NZD
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Zazi - Zazi Kids Shades 3+ $34.95 NZD
Zazi Almond Zazi Jet Zazi Sage Zazi Bubblegum Zazi Sunshine Zazi Lilac Zazi Blue Whale Zazi Navy
Moose - Cut-Proof Toddler Safety Harness

Moose - Cut-Proof Toddler Safety Harness

$34.99 NZD
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Moose - Cut-Proof Toddler Safety Harness $34.99 NZD
Aqua Blue Red
ErgoPouch - Sheeting Sleep Bag 0.3 Tog

ErgoPouch - Sheeting Sleep Bag 0.3 Tog

$69.95 NZD
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ErgoPouch - Sheeting Sleep Bag 0.3 Tog $69.95 NZD
Pink Daisies / 8-24 Months Dragonflies / 8-24 Months Green Willow / 8-24 Months Blue Ocean / 8-24 Months Sunny / 8-24 Months
Honeysticks - Bath Drops

Honeysticks - Bath Drops

$25.95 NZD
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Honeysticks - Bath Drops $25.95 NZD
Banz Carewear - Protective Earmuffs for 3+

Banz Carewear - Protective Earmuffs for 3+

$54.95 NZD
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Banz Carewear - Protective Earmuffs for 3+ $54.95 NZD
Grey Pink Blue Aqua Black Purple Lime Green Dark Green
zazi-super-loop-sage
Zazi - Super Loop

Zazi - Super Loop

$12.95 NZD
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Zazi - Super Loop $12.95 NZD
Sky Sage
Sleepytot - Soft Silicone Toddler Cup Twin Set

Sleepytot - Soft Silicone Toddler Cup Twin Set

$18.95 NZD
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Sleepytot - Soft Silicone Toddler Cup Twin Set $18.95 NZD
Blue Pink Green Mustard
Woolbabe - Merino & Organic Cotton Sleepy Socks

Woolbabe - Merino & Organic Cotton Sleepy Socks

from $18.95 NZD
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Woolbabe - Merino & Organic Cotton Sleepy Socks from $18.95 NZD
Brolly Sheets - Kids Car Seat Protection

Brolly Sheets - Kids Car Seat Protection

$19.95 NZD
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Brolly Sheets - Kids Car Seat Protection $19.95 NZD
Black Grey Navy
Sale
NUK - Magic Cup with No Leak Drinking Rim 230ml

NUK - Magic Cup with No Leak Drinking Rim 230ml

$18.95 NZD $21.95 NZD
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NUK - Magic Cup with No Leak Drinking Rim 230ml $18.95 NZD $21.95 NZD
Crab Red Lion BLue Cat Green Olaf Navy
B.Box - Spout Bottle 450ml

B.Box - Spout Bottle 450ml

$29.95 NZD
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B.Box - Spout Bottle 450ml $29.95 NZD
Chill Out Indigo Rose Blue Slate Ocean Breeze Strawberry Shake Emerald Forest Lilac Pop
Sale
Bedhead Heritage - Children's Reversible Bucket Hat

Bedhead Heritage - Children's Reversible Bucket Hat

$29.99 NZD $42.95 NZD
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Bedhead Heritage - Children's Reversible Bucket Hat $29.99 NZD $42.95 NZD
Finley / 6-12 Months (46-50cm) Charliee / 3-6 Years (54-58cm) Leo / 3-6 Years (54-58cm) Noah / 1-3 Years (50-54cm) Moss / 3-6 Years (54-58cm) Alice / 6-13 Years (58-62cm) Gwen / 3-6 Years (54-58cm)
NUK - Action Cup with Drinking Straw 230ml

NUK - Action Cup with Drinking Straw 230ml

$18.99 NZD
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NUK - Action Cup with Drinking Straw 230ml $18.99 NZD
Pink Yellow Green
Brolly Sheets -Snazzi Pants Day Trainers - Organic

Brolly Sheets -Snazzi Pants Day Trainers - Organic

$19.95 NZD
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Brolly Sheets -Snazzi Pants Day Trainers - Organic $19.95 NZD
Dino Dash / 1-2 Years Sprouty Sprout / 1-2 Years Sparkle Squad / 1-2 Years Hazy Daze / 1-2 Years Sprout / 1-2 Years Pink Bubblegum / 1-2 Years
B.Box - Insulated Drink Bottle 350ml

B.Box - Insulated Drink Bottle 350ml

from $44.95 NZD
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B.Box - Insulated Drink Bottle 350ml from $44.95 NZD
Bluey Lilac Pop Indigo Rose Strawberry Shake Emerald Forest Ocean Breeze Blue Slate
Sold Out
Zazu - Cody and Otto - Ocean Projector Night Light with White Noise

Zazu - Cody and Otto - Ocean Projector Night Light with White Noise

Sold Out
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Zazu - Cody and Otto - Ocean Projector Night Light with White Noise Sold Out
Sold Out
Tulio - Night Lights

Tulio - Night Lights

Sold Out
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Tulio - Night Lights Sold Out
Solar Buddie + SavviSand Bundle Deal

Solar Buddie + SavviSand Bundle Deal

$55.95 NZD
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Solar Buddie + SavviSand Bundle Deal $55.95 NZD
My Carry Potty - Portable Carry Potty

My Carry Potty - Portable Carry Potty

$69.95 NZD
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My Carry Potty - Portable Carry Potty $69.95 NZD
Blush Beige Sage Grey
child-immune-care-essential-oil-blend
Absolute Essential - Child Immune Care Oil 10ml

Absolute Essential - Child Immune Care Oil 10ml

$29.95 NZD
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Absolute Essential - Child Immune Care Oil 10ml $29.95 NZD
noody-lotion-potion
Noody Skincare - Lotion Potion

Noody Skincare - Lotion Potion

$29.00 NZD
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Noody Skincare - Lotion Potion $29.00 NZD
MooGoo - 2-in-1 Natural Bubbly Wash

MooGoo - 2-in-1 Natural Bubbly Wash

$22.50 NZD
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MooGoo - 2-in-1 Natural Bubbly Wash $22.50 NZD
Constructive Eating - Dinosaur Placemat

Constructive Eating - Dinosaur Placemat

$9.99 NZD
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Constructive Eating - Dinosaur Placemat $9.99 NZD
lunch-tub-berry
B.Box - Lunch Tub

B.Box - Lunch Tub

$16.95 NZD
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B.Box - Lunch Tub $16.95 NZD
Ocean Forest Berry